Introducing a New Product

Transcription

Introducing a New Product
Earth Plasters
Steve Olvera
Faux Real
About Me
About Me

Decorative Finisher since 2005.

Specialize in Earth plaster.


Trained to apply American Clay, SAFRA
plasters, Firenze/Rivesto, and Meoded.
Paint, faux finishes, glazes, hand textures
with specialty plasters, cabinet refinishing,
drywall repair, and decorative finishes.
BELIEVE!



Economical
–
Pricing starts at $1.50 sq. ft.
–
Longevity way beyond paint
–
Repair does not require whole wall painted
Ecological
–
Green product safe for the environment
–
Health improvement and lower medical
expenses
rEvolutionary
Origins of Earth Plasters
Origins of Earth Plasters

Throughout history earth plasters have been
used in the building processes–
Mud huts
–
Historic Egyptian buildings
–
Renaissance time
–
Widely and easily available
–
Durable and long lasting
–
Qualities of material allows for wide range
of looks
Origins of Earth Plasters

Renaissance era
–
The use of earth plasters perfected to an art
form
–
Artists like Michelangelo used it in his
fresco art
–
Many ancient structures were created with
beauty in mind and for structural purposes
–
Marble columns were too weighty so
veneer earth plasters allowed marble to still
be used in places like Venice
Origins of Earth Plasters


Durability and longevity
–
Ancient structures still have the same
plaster walls today
–
Very useful as a security measure against
attackers
–
Applied directly over stone in up to 7 layers
or more
Humidity and Temperature control
–
More later


Earth plasters is a general term for plasters
which consist primarily of natural material.
Some of the materials used−
Lime
−
Sand
−
Crushed granite
−
Clay
−
Dolomite
−
Binders
•
•
•
•
Blood(past)
Milk(past)
Acrylic(present)
Protein(present)
The Lime Cycle

Lime is the most widely used decorative
earth plaster, most durable, and most
beautiful.

Lime is also known as Calcium Carbonate.

Chalk, Limestone, ect.


After it is quarried it is burned in ovens to
create quick lime(calcium oxide)
Drives off carbon dioxide.
The Lime Cycle



Next the powder is hydrated with water in a
process called Slaking
Slaking changes the lime to Calcium
Hydroxide
There are three forms of Calcium Hydroxide
–
Hydrated lime
–
Hydrolic lime
–
Lime putty(ancient uses)
The Lime Cycle





Sand is added to Lime putty to create a
mortar.
Once the lime gets into contact with carbon
dioxide it begins to harden.
Lime putty will harden(calcify) returning
back to calcium carbonate, it's original form.
When choosing a finish with lime make sure
it is made out of lime putty.
The sand added can be varied in size
depending on the desired finish.
The Lime Cycle

There are three types of Lime plasters
–
Veneziano
•
•
–
Marmorino
•
•
–
Fine marble powder
Smooth, textured, polished, or flat
Medium grade sand and marble powder
Smooth, textured, polished, or flat
Stucco
•
•
Large grade sand
Sand texture smooth, textured, polished or
flat
The Other Earth Plasters

Clay
–
American Clay
–
Most LEED credits
–
Zero VOC
–
Three types of grain size
•
•
•
•
Enjarre(commercial grade)
Loma(mid-grain)
Porcelina(finest grain)
Marittimo(sea shell additives)
The Other Earth Plasters



Dolomite
–
Unique pearl like look of grains
–
Typically Japanese in nature
–
Great for contemporary designs
–
Low to Zero VOC
Tadelakt
–
Moroccan plaster
–
Floors and all surfaces
Concrete
–
Has all the properties of Lime putty, but
does off gas more carbon.
Summary of Earth Plasters



Lime
–
Huge array of manufacturers and
distributors.
–
Widely used
American Clay
–
Two U.S. Vendors
–
Easy to make your own
Dolomite and Tadelakt
–

Rare
Concrete
Healthy Home Benefits
Healthy Home Benefits

Unlike paint or acrylic plasters, natural earth
plasters carry many health benefits
–
Benefits
•
•
•
•
•
•
High quality architectural coatings
Zero to low VOC's
Hypo-allergenic great for asthma sufferers
Resist mold, mildew, and dust mites
Natural cooling and humidity control
No green washing here, this is the real thing!
Maintenance Benefits
Maintenance Benefits

Easy touch up/repair on some finishes

Color integrated to the plaster

Durable finishes for high traffic areas

Commercial grade plasters available

Color choices are unlimited

Color combinations are unlimited

Artistic vision is up to you
Design Perspective
Design Perspective

Commercial and residential

Traditional, contemporary, Middle-Eastern

Smooth to large honking textures

Little to no movement in some plasters, a
large amount of movement on other plasters

Natural variations

Lime paint to antique

Color variations with two different colors or
plasters
Design Perspective

Columns

Fireplace

Focal walls

Ceilings

Walls

Bathrooms/kitchens/bedrooms/main areas

Places where health is a priority.
Whats in homes today?




Majority of homes are textured with Joint
Compound.
Paint is the choice to color and seal the
mud.
Paint is cheap, but-−
It seals the walls, no breath ability.
−
Attracts dust and dust mites.
−
Mold and mildew growth.
Paint is blah.
Believe!
BELIEVE!



Economical
–
Pricing starts at $1.50 sq. ft.
–
Longevity way beyond paint
–
Repair does not require whole wall painted
Ecological
–
Green product safe for the environment
–
Health improvement and lower medical
expenses
rEvolutionary
Contact info
Email: steve@iluvfauxreal.com
Web: http://iluvfauxreal.com
Cell: 972-971-3289
http://www.truefresco.com
http://www.concretedecor.net/
http://www.americanclay.com