Switching Costs or Search Costs?
Transcription
Switching Costs or Search Costs?
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A ee?r ' U tViih t )L?}ih |@? H @?_ L*_ih |@? 2 Ce?f T ' U tViih t )L?}ih |@? D @?_ L*_ih |@? . JJ6eo T ' U tViih t )L?}ih |@? Df @?_ L*_ih |@? e ,_eo ' U tViih t L*_ih |@? Df U?SJ6e ' ? ?| ?|ih@*c fftu *itt |@? mfcfff f2tu Mi|ii? mfcfff @?_ mDcfff fetu Mi|ii? mDcfff @?_ m2fcfff fStu Mi|ii? m2fcfff @?_ mfcfff fHtu Mi|ii? mfcfff @?_ mefcfff ftu mefcfff @?_ 4Lhi ._S@|J? ' ? ?| ?|ih@*c ffftfH )i@ht Lu }h@_i tULL* f2Dt )i@ht Lu } tULL* fDfte )i@ht Lu } tULL* f.Dt )i@ht Lu UL**i}i ffte Lh 4Lhi )i@ht Lu UL**i}i _,| ' U tAi iih t L*_ih |@? H LoK@? ' U tAi iih *it ? L?i Lu 2D *@h}it| 4i|hLTL*|@? @hi@t ,J?e ' U tAi iih *i @*L?i @rS ' U tAi iih @t @ M@tU U@M*i oe66 ' U tAi iih @t @ Th44 U@M*i U@??i*%t @h@4i|ih Lig 5|_ ,hh B| fDS2 A@M*i 2 #@}?Lt|U Ait| wL}*!i*LL_ ' 2bceeeb. @h@4i|ih Lig 5|_ ,hh @h@4i|ih A ff. f2Df f2H Be|Jo& 2b f2 BJ?|?@|J? Ai T@h@4i|iht |@| @hi 4tt?} @hi Thiti?|i_ L? |i iM T@}i ||TG%%|@@U*%hhLL??%V|@i|4* 68 Lig 5|_ ,hh f.bD ff22 @h@4i|ih Lig B| ffD A@M*i 5|hU|h@* ,t|4@|L? +it*|t wL}*!i*LL_ ' 2HcffHbSH 5|_ ,hh @h@4i|ih Lig 5|_ ,hh @h@4i|ih ff2.2 Be|Jo& Jr| kJ?r|@?| kA ee? kCe?f #cJ?_@+ #cA er_@+ #c` e_?er_@+ #cA or_@+ #c8 o_@+ #7cJ?_@+ #7cA er_@+ #7c` e_?er_@+ #7cA or_@+ #7c8 o_@+ #cJ?_@+ #cA er_@+ #c`e_?er_@+ #cA or_@+ #c8 o_@+ #8 fcJ?_@+ #8 fcA er_@+ #8 fc` e_?er_@+ #8 fcA r_@+ #8 fc8 o_@+ #7ReS@, fS2 f2D ffSD. eS.. 2Hff fH.bD ...e D2fS f2b bS Sbe e..H 2f2e SHDH eS. 2fS fS.De e2Sf 2e 2HD2 DHe 22H. f.2 fS. feHHf fD22 feDD kJJ6 k,_eo k8 e6@,e H2. bSH ffHfD f2bf fDfH ff ff2b f2.DH f2..2 fb2S BJ?|?@|J? Jr|J?|?@|J? kU?SJ6e k._S@|J? kLoK@? g_r f2S ff.H q7|SJ6 A ee?r _,| febf ffb2 q7|SJ6 Ce?f U?SJ6e fDf. ffeeD q7|SJ6 JJ6 ._S@|J? ff2ee ffDS2 q7|SJ6 ,_eo LoK@? ffDH ff2f q7|SJ6 g_r ,J?e f2eD ff2DD qer A ee?r @rS f2fD ff2eS qer Ce?f oe66 f2bDf ff2Db qer JJ6 @,e fSf. fff qer ,_eo A ee? fHD2 fSeb qer g_r g_r qCe?f fSbb ffbfH q7RJo| A ee?r A ee?r qCe?f f2H2. fSD q7RJo| Ce?f Ce?f qCe?f f.fb ffHfb q7RJo| JJ6 JJ6 qCe?f f2D2 ff.HD q7RJo| ,_eo ,_eo qCe?f fSbf ffHfD q7RJo| g_r g_r qJJ6 f.e ffbeD qS|J? A ee?r A ee?r qJJ6 fee2e fD qS|J? Ce?f Ce?f qJJ6 feH. ff.Hb qS|J? JJ6 JJ6 qJJ6 ffDD ff.S. qS|J? ,_eo ,_eo qJJ6 f22Hb ff..2 qS|J? @6,+ g_r q88 @6,+ fbH. ffDHH q-J6@?Se 8 @6,+ A ee?r q8J@6,+ fffH ffD.e q-J6@?Se e6@,e Ce?f q88 e6@,e ffefH ffeH q-J6@?Se @,e JJ6 q8 e6@,e fHb ffeD q-J6@?Se 8 e6@,e ,_eo q@,e ffDfb ffbf q-J6@?Se @,e q@,e fHS. ffef Ai T@h@4i|iht |@| @hi 4tt?} @hi Thiti?|i_ L? |i iM T@}i ||TG%%|@@U*%hhLL??%V|@i|4* fDf fD2S f.2e fD2b fefb f.Db fSe2 fe.. f2b. f.2 fe2H fS2. f2.. fSe f2e2 f.SS fHSe fHe fS2D f2e fS2 ,_eo 69 Lig 5|_ ,hh ffS 2H2b f.e2H fHfe2 fffeH ffe2f ffD2 feeH feDS. fH.H f.f22 fS2f fbS fbSH f22H f22fe fSf ffHeD ffDD f2eeS f.b fef f.SH. fDHeb f.f2. fHD fDb ff.S ffee f22ff feS. fbDe f.HDb fDe2D fbHH fb fe2 ffb ffbe ffb.. f..S f2.2D f ff.S ffb.2 f.eb f2.D f2b f2bD f22. ff.S fe2 ff.2 ff.eb ff.HD fD fDb f2H2 f2S2 f2e. @h@4i|ih Lig B| e2e #cJ?_@+ #cA er_@+ #c`e_?er_@+ #cA or_@+ #c8 o_@+ #7cJ?_@+ #7cA er_@+ #7c` e_?er_@+ #7cA or_@+ #7c8 o_@+ #cJ?_@+ #cA er_@+ #c` e_?er_@+ #cA or_@+ #c8 o_@+ #8 fcJ?_@+ #8 fcA er_@+ #8 fc` e_?er_@+ #8 fcA or_@+ #8 fc8 o_@+ #7ReS@, e.f2 2ff f.S.e D2ef eDeS fH..H f2b eb 2Se .bb. D.S2 ff f2. fS2H 2D Se f.S eSeS fSb fHS ff.. A@M*i e ,it ?*) L_i* wL}*!i*LL_ ' 2HcfeDebH 5|_ ,hh @h@4i|ih Lig 5|_ ,hh ff2f febH fDS f.S febb feb f.DH fSe feHH f2 fSSf feee fS2H f2H2 fSe f2. f.. fH2D f.H. fSH f2S2 ffb. Be|Jo& HbD ff2DD @h@4i|ih Lig 5|_ ,hh BJ?|?@|J? .He ff g_r q7|SJ6 A ee?r q7|SJ6 Ce?f q7|SJ6 JJ6 q7|SJ6 ,_eo q7|SJ6 g_r qer A ee?r qer Ce?f qer JJ6 qer ,_eo qer g_r q7RJo| A ee?r q7RJo| Ce?f q7RJo| JJ6 q7RJo| ,_eo q7RJo| g_r qS|J? A ee?r qS|J? Ce?f qS|J? JJ6 qS|J? ,_eo qS|J? g_r q-J6@?Se A ee?r q-J6@?Se Ce?f q-J6@?Se JJ6 q-J6@?Se ,_eo q-J6@?Se f.22 fSSSe fDeSe fD22f fDS fSD. ffSD f.2D f2D2D fSH fb2 fe.f f2. fHSS fHD2 fDD fH.b fee f2D. fe fSDDS fDSfH fb.SD fSbb fD.S ffH2 f2b2 ffHHe ffH.2 ffb2H fSbH f2DH. ff.b ffDb ffbS fSSb f2S f2fH f2e. fH ff f2He ffSbD ff. ff.DD fef fD2H f2H fb2 fH f2HbD ff.D _,| f2fSe ffbf. U?SJ6e f22S ffDSb ._S@|J? ff.2e ffSbb LoK@? fffe ff2DD ,J?e ffD ff @rS fHbb ffff oe66 f2Df ff2S @,e f2fS ff2 A ee? feb fS22 g_r qCe?f fHe ffHHf A ee?r qCe?f f2DD f Ce?f qCe?f ffbb ff.HS JJ6 qCe?f f2DSb ff.S ,_eo qCe?f fS.f ff..e g_r qJJ6 f2f ffbS A ee?r qJJ6 feHf ff. Ce?f qJJ6 ffHD ff.SS JJ6 qJJ6 ffSbD ff.e ,_eo qJJ6 fHe2 ff.eH 8 @6,+ q8 @6,+ f2eb. ffD.S J 8 @6,+ q8 @6,+ ffeS ffDS 8 e6@,e q8 e6@,e ffSfe ffefe q8@,e f.S ffeD e6@,e 8 e6@,e q@,e ffbH ff.S @,e q@,e fHDD ffHS Ai T@h@4i|iht |@| @hi 4tt?} @hi Thiti?|i_ L? |i iM T@}i ||TG%%|@@U*%hhLL??%V|@i|4* ,_eo 6: A@M*i D Mtihi_ Oi|ihL}i?i|) ? Viih hiuihi?Uit w!i*LL_ 6?U|L? ' 2HcDbS.b 5|_ ,hhLh @h@4i|ih Lig 5|_ ,hhLh @h@4i|ih @h@4i|ih Lig kJ?r|@?| f.Se f. f2e kJJ6 kCe?f f2DS ffef ffef B| 2ff ff2 Be|Jo& kA ee? k,_eo k8 e6@,e ffeHD f2bbf fDebH fbH f2fS fef kU?SJ6e k._S@|J? kLoK@? 2f2f ff. BJ?|?@|J? Jr| bSH ff2b Jr|J?|?@|J? Ai T@h@4i|iht |@| @hi 4tt?} @hi Thiti?|i_ L? |i iM T@}i ||TG%%|@@U*%hhLL??%V|@i|4* Lig 5|_ ,hhLh fe22 fe ff..D fe fe. feeH fDf 2H2b ffefS ffD2 A@M*i SG 4i@thit Lu }LL_?itt Lu | -2 7 +5, +, zkhuh S @ U uA ,i L?*) L| |)Tit LUit DSSb DS.e H.2 H.S fHb fHH ee S S S S +Su+F U A a ' |' ' ehu ri fkrlfhv suhglfwhg fruuhfwo|%/ DUH @ U uA ua dffruglqjo|1 SSSt U A a ' |' ' c| ,i L?*) L| |)Tit 5|Uit HS f2Se fbfb HS2 f2S fHDb @ m , L iFc| @ m j, lv fdoohg lq wkh wh{w _wkh dyhudjh qxp0 UPVH @ v U uA ua S S S ^L iF U A a ' |' ' c| @ m j Su+Fc| @ m ,` dqg ' 3hEc| ' 1 Wkh phdvxuhv iru wkh vzlwfklqj fkrlfhv duh fdofxodwhg hEc| ' U c| 6;