media kit - Bug Online

media kit
Publisher: BUG d.o.o.
Ogrizovićeva 36a, 10 000 ZAGREB, Croatia
Phone. 01/38 21 / 555 Fax. 01/38 21 669
OIB: 05461674840
e-mail: marketing@bug.hr
www.bug.hr
Portal
Bug Online was born in 1995 and it is the leading IT portal in Croatia and region.
By reach, visits and unique visitors it’s placed between the first 20 sites in Croatia
with continuous growth. It is unsurpassed in speed of publishing information
and the quality of IT news. Bug Online also contains the biggest IT forum with
over 68.000 registered users and almost 3.3 million posts. According to various
substantive popularity researches, Bug Online is doubtless the number one IT
web portal in the region.
Google Analytics Statistics
http://www.bug.hr ­ http://www.bug.hr
November, 2012
www.bug.hr [DEFAULT]
Nov 1, 2012 ­ Nov 30, 2012
Audience Overview
% of visits: 100.00%
Overview
Visits
100,000
50,000
Nov 8
Nov 15
Nov 22
Nov 29
1,008,410 people visited this site
Visits: 2,357,031
Unique Visitors: 1,008,410
Pageviews: 9,455,208
Pages / Visit: 4.01
Avg. Visit Duration: 00:05:00
65.32% Returning Visitor
1,539,581 Visits
34.68% New Visitor
817,450 Visits
Bounce Rate: 52.38%
% New Visits: 34.64%
Language
Visits
% Visits
1. en­us
963,649
40.88%
2. hr
527,623
3. (not set)
344,997
4. hr­hr
262,923
5. en
128,053
5.43%
6. en­gb
51,025
2.16%
22.39%
14.64%
11.15%
7. sr
34,436
1.46%
8. sl
8,794
0.37%
9. de
6,121
0.26%
10. bs­ba
6,073
0.26%
1
Mobile site
Mobile Bug Online was launched in March
2009 and it was redesigned at the end of 2010.
During 2012 it recorded monthly growth by
total visits of almost 100%.
m.bug contains news from Bug Online and
Games Master (Bug’s gaming subdomain)
and forum, everything adjusted for browsing
on mobile platforms like Android, iOS and
Windows Phone 7.
Mobile site currently records around 9.000
visits daily and it is an excellent base for
advertising mobile products and services. It is
also suitable for classic campaigns targeted to
the people on the move.
http://www.bug.hr ­ http://www.bug.hr
www.bug.hr [DEFAULT]
Google Analytics Statistics
Devices
Nov 1, 2012 ­ Nov 30, 2012
November, 2012
% of visits: 11.34%
Explorer
Site Usage
Visits
10,000
5,000
Nov 8
Visits
Nov 15
Pages / Visit
Nov 22
Avg. Visit Duration
Nov 29
% New Visits
Bounce Rate
267,303 3.64 00:03:48 25.63% 44.02% % of Total: 11.34% (2,357,031)
Site Avg: 4.01 (­9.27%)
Site Avg: 00:05:00 (­24.02%)
Site Avg: 34.64% (­26.01%)
Site Avg: 52.38% (­15.96%)
Mobile Device Info
Visits
Pages / Visit
Avg. Visit Duration
% New Visits
Bounce Rate
1.
Apple iPhone
67,195
3.02
00:03:01
26.69%
49.09%
2.
(not set)
57,172
3.99
00:04:34
23.35%
38.43%
3.
Apple iPad
23,772
3.32
00:03:29
23.76%
45.62%
4.
Samsung GT­I9300 Galaxy SIII
10,437
4.06
00:04:17
17.69%
37.00%
5.
Samsung GT­I9100 Galaxy S II
10,096
3.80
00:03:46
20.72%
40.10%
6.
HTC Desire
6,104
3.83
00:03:31
17.74%
34.98%
7.
Samsung GT­I9000 Galaxy S
4,209
5.49
00:05:26
20.41%
37.54%
8.
HTC PJ83100 One X
2,819
7.54
00:07:45
9.83%
32.10%
2
statistics
Although it is among the top 20 portals in Croatia by the total number of visitors, Bug
Online is predominantly the first choice for advertisers because of its specific visitors
population.
If you want your ad to be very precise and reach targeted group of specific users, choose
the qualities and benefits that Bug Online offers.
Interested / Very interested in Mobile phones
Interested / Very interested in Computers / IT
60%
.h
46,1%
46,0%
r
t.h
r
dn
ev
ni
ne
i.h
k.h
r
r
slo
vn
po
tv
24
rtk
sa
ta
e.c
o
ow
.h
lo
.h
r
r
m
ka
67,2%
65,4%
64,5%
63,3%
64%
62,8%
62,7%
62,4%
62,3%
62%
r
sh
m
et
ro
-p
o
rta
l.h
ow
.h
r
r
tv
.h
r
m
oj
ne
t.h
nj
i.h
r
r
ex
.h
ve
ce
r
no
vi
in
d
r
i.h
m
tit
slo
vn
t.h
r
lis
t.h
r
60%
cr
op
or
ta
67,2%
66%
ne
l.n
et
.h
r
ni
k
.h
r
sa
ta
dn
ev
24
sh
tv
r tk
ik
ow
.h
r
e.c
om
.h
r
.h
r
ik
en
og
la
sn
im
bu
g.
hr
30%
67,7%
po
40,6%
lo
vi
.co
40,7%
r
40,8%
35%
nj
sh
im
68%
41,2%
40%
us
ka
lo
.h
r
Male Gender
Internet purchase - Monthly or more often
80%
24%
75%
70%
56,9%
56,1%
53,4%
55%
52,7%
52,5%
52,0%
50%
r
nj
i.h
ve
ce
r
r
rtk
tv
de
x.h
in
e.c
om
r
t.h
r
al
o.
h
no
vi
lis
r
45%
nj
us
k
.h
r
fo
ru
m
ra
va
.h
r
r
zd
ra
va
k
ne
t.h
t
o.
ne
o.
h
-p
os
a
m
oj
al
ik
r
.h
r
us
k
nj
en
im
lo
vi
.co
m
.h
r
tit
po
slo
vn
i
e.c
om
rtk
tv
bu
g.
hr
14%
58,0%
ik
.h
16%
59,1%
60%
sn
18%
63,5%
65%
la
18,8%
no
.h
r
18,8%
og
19,1%
hr
19,4%
dn
ev
19,4%
m
20%
69,4%
r
19,8%
sh
ow
.
21,1%
tit
21,6%
bu
g.
h
22,1%
Percent of total visitors
22,4%
22%
lo
vi
.co
Percent of total visitors
us
t.h
44,5%
41,9%
Percent of total visitors
46,5%
70%
45,3%
45%
bu
g.
h
46,7%
47,1%
Internet usage - More than once a day
Percent of total visitors
46,8%
nj
r
r
in
fo
r
dn
Interested / Very interested in Cars
47,3%
47,3%
40%
ne
.h
de
x.h
r
r
um
l.n
ev
ta
or
cr
op
us
nj
no
.h
et
r
lo
.h
r
ka
ow
.h
.h
ik
sh
en
tit
im
lo
vi
bu
.co
g.
h
r
m
50%
47,6%
45%
r
54,9%
.co
55%
55,0%
.h
55,1%
tit
55,8%
r
56,7%
ik
56,7%
49,7%
47,9%
g.
h
57,7%
bu
60%
51,1%
50%
en
60,6%
Percent of total visitors
65%
50%
54,9%
67,6%
r
Percent of total visitors
55%
69,3%
70%
m
75%
lo
vi
80%
Source: Gemius Audience, independent research, November 2012
(Based on the first 30 web portals by reach)
3
Medium Rectangle 300 x 250
Half Page ad 300 x 600
Format
Dimensions
Position
CPM/EUR
Medium Rectangle
300 x 250
main page, below articles
20
Half Page ad
300 x 600
main page
26
Leaderboard 728 x 90
Billboard 970 x 250
Format
Dimensions
Position
CPM/EUR
Leaderboard
728 x 90
main page, sections, forum
16
Billboard
970 x 250
main page
32
4
Button Cube 160 x 160
Skyscraper (S) 160 x 200
Format
Dimensions
Position
CPM/EUR
Button Cube
160 x 160
main page (fixed)
by request
Skyscraper (S)
160 x 200
main page
16
Skyscraper (M) 160 x 400
Skyscraper (L) 160 x 600
Format
Dimensions
Position
CPM/EUR
Skyscraper (M)
160 x 400
main page
20
Skyscraper (L)
160 x 600
main page
23
5
Wallpaper banners combination of a standard banner and background
Format
Dimensions
Position
CPM/EUR
Leaderboard wall
728 x 90 + background
main page
26
Rectangle wall
300 x 250 + background
main page
29
Tandem banners combination of two standard banners
Format
Dimensions
Position
CPM/EUR
Leaderboard + Rectangle
728 x 90 + 300 x 250
main page
29
Leaderboard + Half Page
728 x 90 + 300 x 600
main page
32
6
Expandable banners
Format
banners which expand from standard dimensions over the content
Activation
Position
300 x 250 > 600 x 250
300 x 250 > 300 x 600
300 x 600 > 600 x 600
26
728 x 90 > 728 x 270
33
main page
300 x 250 > 600 x 250
300 x 600 > 600 x 600
24
On Mouse Over
728 x 90 > 728 x 270
300 x 250 > 300 x 600
CPM/EUR
On Load
29
33
26
42
40
7
Floating and takeover banners
Format
Activation
do 300 x 300
On Load
do 500 x 500
On Load
Takeover
On Load
Mobile site
banners that fully occupy visitors attention
Position
CPM/EUR
53
main page
60
80
m.bug.hr
Format
Dimensions
Position
CPM/EUR
Mobile ad
do 310 x 105
entire page (jpg, gif ), top
26
Special options
Format
Details
Position
Sponsorship of sections
Games Master, App of the
Day...
links, status, galleries...
by request
Advertising inside Bug.TV
video material (on BOL and
Bug DVD)
Published on the main
page for 1-2 days
100 EUR (10 s), 150 EUR (30 s), 180
EUR (45 s), sponsorship of inset (by
request)
150 EUR (100 EUR repetition of
publishing)
Advertising on FB page
Bug.TV
Promo news
by request
8
Advertising
General terms and tech instructions
Agency commission
20%
Financial obligations of client
(discount by total price)
> 1.300 EUR
Quantity discount
10%
> 2.600 EUR
15%
> 3.900 EUR
20%
> 5.200 EUR
25%
Advance payment discount: 5%
Surcharge for audio effects: 50%
Surcharge for requested position: 20%
Surcharge for ad design service: by request
All prices and financial obligations are defined in EUR (VAT excluded).
We provide to clients
• Free advices for optimal promotion
• Individual and professional approach
• Detail and tranparent advertising statistics
Technical instructions
• Supported file formats: static (jpg, gif, png), animated (gif ), flash (minimal ver. 7.0), JS code,
html tag (banner which is hosted by clients server)
• Maximal allowed size of banner 60 kB
• It is desirable to send an image alternative for non-flash platforms
• Maximum allowed duration of floating banners 7 seconds (takeover 5 seconds), highly visible
EXIT button required (SKIP button for takeover)
• When creating flash banners, please put the following action script code
on (release) {
getURL(_root.clicktag, “_blank”, “GET”);
}
Delivery
• A deadline for sending ad materials is at least one working day before the start of campaign
• Please send ads to e-mail oglasi@bug.hr or by other prearranged channel
• Adjacent to submitted banner, please send a link where the banner has to redirect
• Contact: BUG d.o.o., Ogrizovićeva 36a, 10000 Zagreb, Croatia, marketing@bug.hr
9