Lloydminster Bobcats Jr. A Hockey Club

Lloydminster Bobcats
Advertising Guide
2011 - 2012
Partners, Players, Community:
Strength Through Teamwork
More
More
Than
Than
Just
Just
Junior
Jr. A A
Hockey
Hockey
Yearly Impressions
82,000+
Jr. B Bandits
Sr. Border Kings
Figure Skating
Minor Lacrosse
2011/2012 Bobcats Advertising Guide
Minor Hockey
10 Reasons To Partner With The Bobcats
1. Improved Employee Recruitment &
Retention
By partnering with the Bobcats, your organization is doing its
part to foster a better community – the kind of place your
employees want to start their careers in, raise their families in,
and retire in.
2. New Business Exposure
The Bobcats offer your brand the most straightforward
spotlight to Lloydminster citizens and makes a very positive
first impression. Advertising in the Centennial Civic Centre
generates over 82,000 impressions throughout the year.
3. In with the City’s Game Changers
As a community-owned organization, the Bobcats are
endorsed and supported by many of Lloydminster’s most
influential individuals. They take note of fellow supporters.
4. A Gateway To Fellow Business Leaders
6. The Team In Town
Simply put, the Bobcats are the most popular sports
entertainment in the community, and can often be found
on the front page throughout the hockey season.
7. Better Relations with the Local
Government
Our team is proudly supported by the mayor as well as
provincial and federal government representatives. When
your company supports the Bobcats, you have one more
bargaining chip to help manage these relationships.
8. Continued Education
One of the main goals of our organization is to move players
on to the next level. Bobcats players have done exceptionally
well in this area, racking up many scholarships worth nearly
$250,000 over four years.
9. Be A Role Model
With initiatives that foster interaction and engagement
amongst all partners, we take deliberate measures to ensure
you get plenty of opportunities to prospect with your peers.
The Friends of the Bobcats are taking the right first steps
now to establish the team as a pillar of the community for
the long-term. By getting on board early, you will be setting
the example for other organizations.
5. The Next Superstar – Thanks To You
10. It’s A Whole Lotta Fun
Your involvement improves the environment surrounding the
hockey team, which ultimately improves the on-ice product.
You will have played a role in recruiting the next Scott Hartnell,
David Dziurzynski, or Wade Redden.
At the end of the day, getting engaged with a sports team is
the ‘funnest’ business investment out there. Expect nothing
but a positive experience.
2011/2012 Bobcats Advertising Guide
Rink Board
Ice Logo
Glass
Signage
Player/Penalty
Box Door
2011/2012 Bobcats Advertising Guide
Ice Level Opportunities
Ice Logos
•
•
•
•
Largest logos in the arena.
Most engaged impressions.
Focal point of any on-ice activity.
Viewable from every seat.
8’h x 8’w
(middle)
6’h x 6’w
(side)*
$3,200/year
*includes an ice logo at Russ Robertson Arena
Glass Signage
Rink Board
• Replaced twice per season to ensure
clean and crisp look.
• NHL quality laminated vinyl.
• First right to 2012 Allan Cup advertising.
• Greatest chance of appearing in
television highlights and media
photographs.
3’h x 8’w
$2,000/year
• East side of the ice surface.
• Prime viewing during any action at this
end of the ice.
• Will often appear in newspaper photos
and television highlights.
6’h x 4’w
$1,000/year
Player & Penalty Box
Doors
• Any door at ice level.
• Prime viewing during all action near the
player or penalty boxes.
3’h x 2’w
2011/2012 Bobcats Advertising Guide
$800/year
Section Sponsor
(both sides of entire railing
and bottom of all seats)
Stair
Signage
Arena
Wall
Board
Running
Banner
2011/2012 Bobcats Advertising Guide
Arena Sign Opportunities
Section Sponsor
*New For 2011*
Arena Wall Board
• East or west end walls.
• Highly-visible area above busy section of
ice.
• Part of the arena all-year round.
4’h x 4’w $1,200/year
Running Banner
• Signage on both sides of the railing
above the section.
• Logo stickers on bottoms of all chairs in
the section.
• Commands the largest surface area in the
rink.
• Lasting impression for people finding
their seats and people sitting on the other
side of the arena.
$2,000/year
• Section walls just behind rink glass.
• Stands out with little competing signage
nearby.
• Highly visible from opposite side of
arena.
2’h x 12’w $900/year
Stair Signage
•10 stair advertisements facing the ice
surface.
• Noticed by people using the stairs and by
audience members across the rink.
5”h x 23”w $600/year
2011/2012 Bobcats Advertising Guide
Player Advertising
Player Jersey Back
• Exposure at all 60 regular season games.
• Highly engaged impressions.
• Additional media exposure.
$1,000/season (one home and away)
Team Pants
• Logo on front of all hockey pants.
• 20 players dressed per game.
• Highly engaged impressions.
$3,000/season
Team Jersey Shoulders
• Logo on both shoulders of all player jerseys.
• 20 players dressed per game.
• Highly engaged impressions.
$3,000/season
2011/2012 Bobcats Advertising Guide
Bobcats Game Day Program
•
This year the Bobcats are switching to a sharper looking full-colour magazine
style game day program.
•
Your company message shares the page with intriguing team content that
draws attention to your nearby advertisement.
•
Game day inserts and time-sensitive promotional sweepstakes ensure over
3,000 copies are sold over the course of the season.
Full Page
Half Page
Business Card Listing
$1,000/season
$750/season
$275/season
Roster Insert
• Updated on a game-to-game basis.
• Main source of information for both teams’ rosters
and stats.
• Provides a recap of the Bobcats previous game.
•Includes the current AHL league standings.
3.5”h x 2”w
1.5”h x 2”w
$1,000/season
$ 500/season
2011/2012 Bobcats Advertising Guide
Bobcats Game Day Advertising
Game Day Sponsor
Your opportunity to be the center of attention during the next
Bobcats’ home game.
• Logos on all game day advertisements including newspaper, radio,
and television.
• At least 12 in house announcement recognitions.
• Promotions table located in the lobby by the main entrance.
• Rights to one intermission activity.
• Opportunities for giveaways and promotions throughout the game.
• 10 Tickets for your staff and families.
$500/game
Game Announcements
Starting Lineup Sponsor (announced before anthem)
$1000/season
Powerplay Sponsor (approx. 5-10 announcements per game)
$1500/season
Penalty Kill Sponsor (approx. 5-10 announcements per game)
$1500/season
3 Stars Sponsor (immediately following the end of the game)
$1000/season
2011/2012 Bobcats Advertising Guide
Print and Online Advertising
Pocket Calendar
• Distributed to 4,000 fans at the beginning of the season.
•Constantly referred to by fans throughout the year.
• Your logo is placed directly beside calendar dates.
$275/Season
Website Link
• Central hub for all Bobcats news and stats.
• Displayed on the right hand side of main homepage.
• Linked to your company’s website.
$250/Season
2011/2012 Bobcats Advertising Guide
Watching The Game
Season Tickets
Lloydminster Bobcats season tickets are an excellent way to
support the team. A season ticket will save you over $3 per ticket
and includes our first two home playoff games.
One Adult
$250/season
One Senior
$200/season
Family (4)
$150/season each
Luxury Box Rental *NEW*
Enjoy the game with a group of friends in full luxury! Rental
includes 6 or 8 admission tickets, and renters may bring in as many
additional people as they want. We supply you with Boston Pizza
food and your first round of drinks.
6 Person Luxury Box
8 Person Luxury Box
$450/game
$600/game
2011/2012 Bobcats Advertising Guide
Advertising Packages
‘ The Game Changer’ - Major Sponsor
• In ice logo (middle)
• 3 glass panes (4’ x 6’)
• Full page program ad
• Website homepage link
• In-house recognition
(3x per home game)
• Sticker on marketing vehicle
• Spot on building exterior
OR spot on media board
• Large panel on game-day
program insert
• 2 games in the 6-person
luxury box
• 2 tickets to the year-end
banquet
$8,000/season
Value - $11,825/yr
‘Maximum Exposure’ Package
• In ice logo (side and Russ) • Website homepage link
‘Friend of the Friends’ Package
• Wall sign
• Spot on pocket schedules
• Rink board
• Game Day Sponsor
• Full page program ad
• Game day sponsor
• Panel on game-day
program insert
• 1 game in the 6-Person
luxury box
• 1/2 page program
ad
• 1 game in the 6Person luxury box
$5,500/season
Value - $7, 825/yr
$2,800/season
Value - $3,700/yr
2011/2012 Bobcats Advertising Guide
Lloydminster Jr. A Bobcats Hockey Association
The Lloydminster Jr. A Bobcats Hockey Association is a non-profit organization. All funds
raised during the season go directly back into the club’s operating budget to fund ice
rentals, player education, equipment, billet funding, and much more. Advertising
with the Bobcats will ensure your money stays local, and in many cases will be re-invested
throughout the community.
Sponsorship and Advertising
Inquiries
General
Inquiries
Malcolm Radke
Business Manager
(306) 830-7288
marketing@lloydminsterbobcats.com
(780) 871-0900
Box 1122
Lloydminster, AB
S9V 1E9
Proud Members of the Alberta Junior Hockey League
2011/2012 Bobcats Advertising Guide