SPL Community Report 2011 - Scottish Professional Football League

To receive a copy of the full SPL Community Report 2011 please visit
www.scotprem.com or email enquiries@scotprem.com
Use the contacts below to find out more about what your local club is doing:
berdeen
A
Jim Crawford
Senior Community Coach
jimc@afc.co.uk
01224 650 432
Inverness Caledonian Thistle
Charlie Christie
Head of Community Coaching
charlie.christie@ictfc.co.uk
01463 222 880
eltic
C
Robert Docherty
Head of the Celtic Foundation
robert.docherty@celticfc.co.uk
0141 551 4209
ilmarnock
K
Paul McDonald
Head of Community Coaching
pmcdonald@kilmarnockfc.co.uk
01563 545 309
Dundee United
Mike Barile
Associate Director
mikeb@dundeeunitedfc.co.uk
07743 043 811
Motherwell
Charlie Bennett
Head of MFC in the Community
& Adult Learning
charlie.bennett@motherwellfc.co.uk
01698 239 926
Hamilton Academical
Frankie McAvoy
Academy Director
frankie@acciesfc.co.uk
01698 368 650
eart of Midlothian
H
Tam Hendry
Head of Corporate Social
Responsibility
tam@homplc.co.uk
0131 200 7204
Hibernian
Stewart McGuire
Head of Hibernian Community
Foundation
smcguire@hibernianfc.co.uk
0131 661 2159
Scottish Premier League
Hampden Park, Glasgow G42 9DE
0141 620 4140
enquiries@scotprem.com
www.scotprem.com
Rangers
Raymond Farrelly
Head of RYD Foundation
raymond.farrelly@rangers.co.uk
0141 580 8643
St.Johnstone
Dave Black
Senior Community Coach
dave@perthsaints.co.uk
01738 459 095
St.Mirren
Gary Hocknull
Head of Community Coaching
gary@saintmirren.net
0141 840 6131
Football
clubs
and the
community
SPL Community Report summary 2011
FOOTBALL IS PART OF THE
FABRIC OF OUR SOCIETY
It goes deeper than what happens during the 90
minutes on match day. It has the power to bring
communities together and change people’s lives
for the better.
Our clubs want to have a positive impact far beyond the
90 minutes on a Saturday and to actively engage with
the local communities that surround and sustain them,
seven days a week. The professionalism and ambition
of our clubs’ community operations is now leading to
new and innovative projects. They continue to tackle
even more challenging topics, promoting a healthy,
safe, well-educated and physically active nation, with
strong and inclusive communities.
Football clubs provide a unique hook that enables them
to engage with all sections of the community. Indeed,
to many football fans, their club is the symbol of their
community.
The SPL Community Report 2011 showcases the many
different areas of work currently being undertaken. It
demonstrates the value of football clubs in delivering
benefit not only to their supporters but also to the
wider community, providing a unique and invaluable
contribution to Scottish society.
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182 community
projects currently
in operation across
Scotland.
Introduction
The Scottish Premier League & The SPL Trust
The Scottish Premier League is Scotland’s leading sporting
competition, generating unrivalled passion and interest across
the nation. As an organisation we strive to be responsive to the
needs of our clubs and to the surrounding communities.
We have recently formed the SPL Trust as a standalone charity
responsible for promoting sport, physical activity and positive
lifestyle messages to as wide an audience as possible. The
vision is to create more opportunities for communities to be
actively involved with our clubs, developing more projects that
deliver on the key themes already being worked on.
The SPL Trust is focused on co-ordinating and developing
community benefit activities at all SPL clubs across Scotland.
With the aim of delivering a consistent message across the
nation, the impact of our projects will be greater and longer
lasting.
Football clubs and their community
As football clubs have developed community projects across
areas of health, education, employment and social inclusion,
the added value that the club and SPL brands can deliver has
become apparent.
Our clubs are uniquely positioned to attract people to take
part in activities simply due to the fact that they are operating
under the club badge, delivered by official club coaches and
promoted through official club channels. Add this to a wealth of
experience and expertise and we have something that is truly
unique, breaking down barriers and engaging with traditionally
hard to reach groups.
“A football club exists only to
serve its community, it’s no longer
enough to wait until Saturday
comes to engage with people.”
Jim Crawford,
Senior Community Coach at Aberdeen FC.
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MORE THAN FOOTBALL:
HEALTH AND EDUCATION
Football Fans in Training*
The first SPL Trust health initiative was developed in
partnership with the Scottish Government Public Health
Directorate and a team of top medical researchers, doctors
and sports scientists from across the UK.
Targeting 35-65 year old males, the objective is to make a
direct and positive impact on their health and physical activity,
supporting participants to live longer, healthier lives.
6,600 hours per
week of club time
spent working on
community activity.
• 12 week programme across Scotland
• Classroom health education
• Physical activity sessions
• Over 1,000 participants per season
SPL Reading Stars**
SPL Reading Stars was launched as a literacy project to inspire a
love of reading in people of all ages. As well as attending sessions
at their local library, families were invited to their local SPL club
for a stadium tour and the chance to meet the club’s nominated
‘Reading Star’ player.
• 91% said they now read more as a family
• 89% of adults and children said they now enjoy reading more
• 63% of adults said it made them a better reader
• 85% of children said it made them a better reader
“Before, you wouldn’t have caught
me exercising or watching what
I eat, but getting to come into the
stadium and be taught by Caley
Thistle coaches is amazing. ”
Stephen Hoban,
Football Fans in Training, Inverness Caledonian Thistle.
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* Football Fans in Training was developed from the Celtic and Rangers ‘Live Better, Live Healthier’ project, 2006.
**Based on Premier League Reading Stars, a partnership of the Premier League, Football Foundation and National Literacy Trust which began in 2003
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More than football:
employment and social
inclusion
SPL Working Futures
Through the UK Government Future Jobs Fund our clubs are now
offering employment and training placements to assist people
back into full time permanent employment. Each job is tailored
to provide additional community benefits such as sending new
ground staff to improve local amateur pitches.
• 432 new jobs created
• Supporting 18-24 year olds back into work
• Targeting unemployment ‘hot spots’
Show Racism the Red Card
The SPL and its member clubs have supported Show Racism the
Red Card since season 2003/04.
23,600 individuals
take part in SPL
club projects each
week - over 1 million
every year.
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The campaign utilises the profile of football to raise awareness
of the issues of racism. Players participate in educational
programmes within schools, delivering positive messages that
promote tolerance, understanding and mutual respect. Each
year a ‘Fortnight of Action’ is organised to raise awareness of
the campaign. The climax of the fortnight in Scotland is the SPL
‘Weekend of Action.’
“SPL Working Futures has provided me
with the opportunity to work, learn
and gain valuable experience. I am
gaining the skills and confidence
to enhance my career.”
Scott McCulloch,
Trainee Video Analyst, SPL Working Futures, St Mirren FC.
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Key Statistics
Football and the economy
Participation
As a nation passionate about football, our elite clubs also make an important contribution to the
local and national economy. By trading with local businesses, stimulating local area spend on match
day and through the building and development of new facilities, SPL clubs make a tangible impact.
Furthermore, football can be active in local development by persuading people to visit the area and
acting as a positive image for the locality, thereby encouraging economic growth.
£s Ea
ch Ye
ar
“SPL clubs have a
significant impact on
the economy, ranging
from their direct
spend and creation
of employment
opportunities to the
considerable indirect
impact from their
supporters’ matchday
expenditure within
the community.”
David Glen,
Partner, PricewaterhouseCoopers
and author of the annual financial
review of Scottish Football.
182
community projects
currently in operation
6,600
£8 million
1,697
hours per week of club time
spent on community activity
Cumulative club spend on community activity
£4.5m of this is leveraged in from public/private sectors
total employees
across all 12 clubs
Facilities
£12 million
National Insurance contributions
C. £9
million
£30
million +
invested in youth development
each season
£25 million
invested in stadia and training
facilities over the past 5 years
VAT contributions
National Reach
£43.7 million
ADMIT ONE
PAYE contributions
£109.6 million
Paid by SPL clubs in wages
4
million
radio audience listeners
every week
£166.4 million
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23,600
individuals take part in SPL club
projects every week
Total turnover across all 12 clubs
S
SPORTS NEW
3.2 million
people attend SPL games each season
2.7
million
daily reach through
newspapers
76
million
watch SPL coverage on
ESPN, Sky and the BBC
Every possible care has been taken to ensure that the information in this document is accurate and, whilst the Scottish Premier
League would be grateful to learn of any errors, we regret we cannot accept responsibility for loss thereby caused. Where full
information has not been available, calculated estimates have been made.
Photography Credit: Thank you to all clubs for providing images for use throughout this report. St Johnstone image on inside front
cover courtesy of Perthshire Picture Agency.
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