Tom Bond - Port 80

Future Trends in eCommerce
Tom Bond, PHP Genie
22nd August 2013 - Port80 Summer Localhost
www.phpgenie.co.uk
Welcome
Tom Bond
Partnerships Manager
tom@phpgenie.co.uk
PHP Genie
British web development experts
Specialists in eCommerce
Newport, South Wales
www.phpgenie.co.uk
Welcome
Tom Bond
Partnerships Manager
tom@phpgenie.co.uk
PHP Genie
British web development experts
Specialists in eCommerce
Newport, South Wales
www.phpgenie.co.uk
Today's talk
Which future eCommerce trends should you be thinking about?
We'll be looking at:
- Multi-channel - where we are now
- 'Omni-channel commerce'
- Channel integration and m-commerce
- A personalised customer experience
- Online brand building and curation
Multi-channel - where we are now
- ebay
- Amazon
- Website
- Bricks and mortar store
- Telephone
- Multi-channel management software
'Omni-channel commerce'
- A buzzword that is changing commerce
- Omni-channel is when Multi-channels start to merge
- Customers receive one seamless experience
- Bricks and mortar store play a key role
A buzzword changing commerce
Source: http://www.google.co.uk/trends/explore?q=omnicommerce#q=omnichannel&cmpt=q
Multi-channels starting to merge
‘Real’ window shopping
Source: http://nydesignagenda.com/kate-spade-and-ebay-innovate-on-modern-shopping/
Bricks and mortar stores play a key role
Source: http://econsultancy.com/uk/blog/62918-63-of-smartphone-owners-use-their-device-to-search-for-informationwhile-shopping
Bricks and mortar stores play a key role
Bricks and mortar stores play a key role
Beyond traditional stores
Source: http://www.ashworthcreative.com/blog/2011/08/qr-codes-now-in-store/
Beyond traditional stores
Source: http://www.mobilepedia.com.br/cases/supermercado-vende-ceia-de-natal-atraves-de-qr-codes/attachment/qr-code-shopping-wallsingapore-mrt
Tablet and mobile PoS systems
Source: http://www.gopago.com/blog/wp-content/uploads/2012/08/GP-LIVE-Photo_Entire-System.jpg
http://powerpress.coffeetalk.com/wp-content/uploads/2012/11/POS.jpg
Channel integration and m-commerce
- A consistent relationship across channels is the key
- Responsive designs are becoming the standard
- Tablet-using customers are spending more
- 90-minute city delivery is changing the rules
Mobile using customers spend more
Source: http://success.adobe.com/en/na/programs/digital-index/1205_18011_tablet_report.html
90-minute city delivery is changing the rules
Source: http://www.warehouse.co.uk/delivery-info/content/fcp-content
Finding new platforms
Source: http://www.yelp.co.uk/biz/the-booking-office-bar-and-restaurant-london
A personalised customer experience
- Diminishing returns in attracting new customers
- Increasing importance on retaining existing customers
- Understanding your customers is key
- Personalised engagement will give retailers the advantage
What can be done now
- Cart recovery
- Clear message on shipping
- Guest checkout
- Engagement with negative review
- Personalised offers
- Original descriptions
- Seeking product reviews
Source: http://www.salecycle.com/ourresources/case-studies/content/tm-lewin.aspx
http://cartabandon.com/explanation/what-is-shopping-cart-abandonment-and-cart-recovery-software/
Online brand building and curation
- A centuries old idea updated for the web
- Customers will 'window shop' with brands they associate with
- Curation is the new word of mouth, and is very powerful
- Using product reviews and original, personal descriptions
'Window shopping' and Pinterest
Source: http://3.bp.blogspot.com/-uLsZu9mTJMs/TwxyjcMBroI/AAAAAAAADrQ/BVf0vPKKrA8/s1600/PinterestHomePage1.jpg
Inspired by curation: eBay personalised feed
Source: http://www.ebay.co.uk
Brand building online
Source: http://www.mymagneticblog.com/strategy-and-brand-development/
How PHP Genie can help
Web developers specialising in eCommerce
Source: http://www.dicksclimbing.com/
Thank you
Tom Bond
tom@phpgenie.co.uk
www.phpgenie.co.uk