THE LIFEBUOY SCHOOL OF 5 PROGRAM SPOTLIGHT: LIFEBUOY

Photo Credit: Jackie Presutti
BUILDING BRIGHTER FUTURES
THROUGH HANDWASHING
Pneumonia and diarrhea remain the leading causes of deaths in children
under five, with 6,000 children dying every day. We are working together
with Unilever and local governments to address these preventable deaths by
creating a culture of handwashing with soap in schools and communities.
THE LIFEBUOY SCHOOL OF 5 PROGRAM
We partner with Unilever on the Lifebuoy School of 5 program. The
21-day behavior change communication program developed by
Lifebuoy, Unilever’s leading soap brand, allows teachers and
community health workers to engage school-aged children to change
behaviors through handwashing programs and activities, such as song
writing, comic books and pledges.
We know that when children learn and understand healthy behaviors,
they help pass on life-saving information to their families at home and
future generations – setting off a powerful ripple effect.
SPOTLIGHT: LIFEBUOY & SAFEWAT IN VIETNAM
In Vietnam, we’re driving home the importance of integrating handwashing
with safe drinking water.
By packaging Lifebuoy soap
with PSI’s water purification
solution, SafeWat, we have
increased product visibility and
reinforced the message. We
have expanded distribution
through rural consumer goods
and pharmacy outlets in two
provinces.
PSI designed an innovative ‘clip
strip’ display to help crowded
rural outlets improve visibility
of Lifebuoy soap and SafeWat
household water treatment for
rural customers in need of both
products.
We’ve worked hard on targeting
common misconceptions such
as, if water looks or smells
clean, it is safe to drink. From
March to August of 2014, we reached 4,059 caregivers through faceto-face outreach.