FAMS - Visit Anaheim

Good Morning,
TMAC!
Agenda
Self Introductions
Visit USA Australia & New Zealand – Pepe
Western Canada Road Show – Pepe
Mexico Mission Recap – Phil
Mega Fam Recap – Phil
Mexico Updates/Opportunities – Phil
Brazil Updates – Phil
AAA Southwest Road Show – Kristin
Get Away Today Training – Kristin
Domestic Programs – Kristin
Pow Wow – Kristin
AAA Northern California Road Show – Kristin
SYTA – Kristin
Pow Wow Club Anaheim/OC – Ann
Asia Programs – Ann
Asian Microsites – Ann
Upcoming Events – Ann
Anaheim/OC Specialist Program – Kathy
Travel Trade Website – Kathy
Facebook – Rashika
Orange County Student Favorites – Rashika
Weibo – Ivan
Guest Speakers:
Antonio Ruvalcaba
Susi Stanga
Lessenia Richards
Simon Edwards
Self Introductions
Pepe Avila
Canada, Australia, New Zealand, & UK Visit USA Australia and New Zealand
2013
Ci#es: Perth, Sydney, Brisbane, Melbourne, and Auckland
Australia New Zealand Wholesaler & Media 1,134
300
100 video
video
Visit USA Australia and New Zealand
2014
NEW ZEALAND
Christchurch Feb 17th (preliminary)
Auckland Feb 18th (preliminary)
AUSTRALIA
Melbourne Feb 20 th
Sydney Feb 24 th
Brisbane Feb 25 th
Western Canada 2013
Anaheim/OC Roadshow May 6 -­‐ Calgary
May 7 -­‐ Edmonton
May 8 – Saskatoon
May 9 – Coquitlam
Western Vaca#ons Mini Shows
May 13 -­‐ Kamloops
May 14 -­‐ Kelowna
FAMS
Fun Sun Vaca#ons April 15 – April 19
WestJet Vaca#ons Staff April 15 – April 18
Flight Centre and GOGO Product
Marketing and Web Staff Conference
December 10 – 18, 2013 All GOGO selling agents
All of GOGO execuDve team
All of Flight Centre MarkeDng
Flight Centre Product Managers
Flight Centre Inside sales Flight Centre DckeDng department.
Dec-13
Sunday
1
8
Monday
2
9
Tuesday
Wednesday
3
10
Fam 1 15 pax 8 rms
Arrivals
Thursday
4
Friday
5
Saturday
6
7
TIAC
TIAC
TIAC
11
Fam 1 15 pax 8 rms
Disney
12
Fam 1/ 15 pax 8 rms
13
Fam 1/ 15 pax 8 rms
14 Conf.
Fam 1/ 15 pax 8 rms
Fam 2 15 pax 8 rms
Mktg 50 pax 25 rms
Fam 2 15 pax 8 rms
GOGO 50 pax 25 rms
Anaheim Trade Show
Conference
Lunch
Dinner/Buzz Night
15 Conf
Fam 1 15 pax 8 rms
Host hotel bfast
Fam 1 Departuress
Fam 2 15 pax 8 rms
Disney
Mktg Departures
22
29
16
Fam 2 15 pax 8 rms
17
Fam 2 15 pax 8 rms
23
24
30
31
18
Fam 2 15 pax 8 rms
Host Hotel Breakfast
Fam 2 departures
25
19
29
21
26
27
28
CKPG TV
CKPG TV
CKPG TV
Nationwide Campaign with
Major League Baseball
7 week campaign: May – June
EXPOSURE
In-­‐store sweepstakes:
New Era
MajesDc
Rebel Sports
RecogniDon and branding: Flyers, window banners & sweepstakes entry forms
Placement of OC photos in 30 sec commercial: FoxSports
ESPN
One HD
Grand Prize: A trip for 2 to Anaheim Orange County in July 2013
OPPORTUNITY:
A^racDons
Restaurants
Shopping
TransportaDon
Phil Hannes
LaDn America (Mexico & Brazil)
Mexico Sales Mission - So. CA
Group
February 4-8, 2013
Mexico City
(100 Retail Agent breakfast / LaDn Holdings (Travelinn) / AMEX / Euromundo)
Interjet Call Center
Guadalajara
(100 Retail Agent/Wholesaler event)
Mexico Sales Mission - So. CA Group
February 4-8, 2013
Mexico Sales Mission - So. CA Group
February 4-8, 2013
Mexico Sales Mission - So. CA Group
February 4-8, 2013
FAMS
Mexico MEGA Fam -­‐ February 24-­‐28, 2013 -­‐ 105 ppl
Anaheim/OC -­‐ Feb. 26-­‐28, 2013
FAMS
Mexico MEGA Fam -­‐ February 24-­‐28, 2013 -­‐ 105 ppl
FAMS
Mexico MEGA Fam -­‐ February 24-­‐28, 2013 -­‐ 105 ppl
FAMS
Mexico MEGA Fam -­‐ February 24-­‐28, 2013 -­‐ 105 ppl
Mexico - Opportunities
A P R I L 30TH
DIA DEL NiñO
(Day of the Child)
Outlet de Viajes -­‐ Mexico City
Mexico - Opportunities
Best Day Travel - Cancún - (June - 2013 - tbd)
Southern California Day
South America Opportunities
Brazil -­‐ WTM -­‐ April 2013
900 Exhibitors
Booth share with VisitCalifornia
12 parDcipants
132 Sq. Feet Pavillion
(Lassen Tours /New World Travel)
Interjet / Intertours
Launch
Antonio Ruvalcaba
The Interjet Experience
InterJet was born on December 2005 with
the firm purpose to be a “High Efficiency
Airline”, offering the public superb service
and a greater opportunity to fly more, at a
better price through low and competitive
fares.
New Fleet, 37 Aircrafts
32 Domestic Destinations, 7
International
Mexico City and Toluca Hubs
More Legroom
Designated Restroom for Ladies
Live Takeoff and Landings through
on board camera
Intertour – Travel Packages
The fastest and easiest shopping
experience.
20% Discount for Seniors
Club InterJet – Frequent Flyer
Program
Currently we are the 2nd largest
carrier in Mexico
Over 120 daily operations
Complementary snacks, beverages
and spirits on board
NO oversold flights
Baggage allowance on
international flights is 100 lbs.
The cheapest overweight charge:
$5 usd per kilo.
“What you see is what you pay”,
all included, NO hidden costs or
fees.
Lowest charge fees in the industry,
$25 USD plus tax on:
Name Change
Route and Date Change
On October 2012 InterJet began operations
out of Orange County, John Wayne Airport.
First International Airline to operate out of
SNA.
JWA airport has dedicated 2 gates exclusively
for international flights.
Customs and Immigration process takes less
that 10 minutes.
Started -­‐ October 11, 2012
DAILY FLIGHTS
MEX -­‐ SNA 12:35 Hrs -­‐ 14:15 Hrs
SNA -­‐ MEX 15:15 Hrs -­‐ 20:50 Hrs
GDL -­‐ SNA 11:15 Hrs -­‐ 12:35 Hrs
SNA -­‐ GDL 13:35 Hrs -­‐ 18:45 Hrs Kristin Wing
DomesDc Domestic Opportunities - RECAP
AAA Southwest Road Show
March 4-­‐7, 2013
Visited 11 AAA offices Hosted 74 agents onboard + 42 collated bags
Domestic Opportunities - RECAP
AAA Southwest Road Show
March 4-­‐7, 2013
Visited 11 AAA offices Hosted 74 agents onboard + 42 collated bags
Domestic Opportunities - RECAP
AAA Southwest Road Show
March 4-­‐7, 2013
Visited 11 AAA offices Hosted 74 agents onboard + 42 collated bags
Domestic Opportunities
Get Away Today Training May 21-­‐23, 2013
Ogden, UT
*ParDcipaDon Fee: $575.00
Approx. 50 Agents/Staff
Host Lunch & Trade Show
Tenta&ve Schedule:
• 5/21: Arrival
• 5/22: Office visit & client dinner
• 5/23: Departure
Client Dinner: Approx. 7-­‐8
owners/managers
*RegistraDon Deadline:
Friday, April 26th
Domestic Opportunities
POW WOW – Community Branding
June 8-­‐12, 2013 POW WOW Community Branding
SecDon A
June 8-­‐12, 2013
Las Vegas, NV
AOCVCB
South Coast Plaza
Costa Mesa CVB
Catalina Express
Kno^'s Berry Farm
Visit Buena Park
DesDnaDon Irvine
Anaheim Desert Palms Hotel
Anabella Hotel
Pacific Coast Sightseeing
DoubleTree by Hilton Anaheim/Orange County
Best Western Stovall's Hotels
Aisle Entrance
Lux Bus America Co.
HunDngton Beach MarkeDng & Visitors Bureau
Tour America
Misha Tours
Peterson ProperDes
Citadel Outlets
Dream VacaDon Builders
Castle Inn & Suites
Crowne Plaza Anaheim Resort
Hya^ Place
Sheraton Park Hotel at the Anaheim Resort
SecDon B
POW WOW Community Branding
SecDon A
June 8-­‐12, 2013
Las Vegas, NV
Par$cipa$on Fee: $350 per company
Community Branding Includes: Anaheim/OC Signage on booth end caps
Aisle CarpeDng to match AOCVCB
Aisle Entrance
Adhesive logos “Welcome to AOC”
Domestic Opportunities
GOGO Worldwide Vaca#ons Training
June 7, 2013
Las Vegas, NV
ParDcipaDon Fee: $80.00
Approx. 25 GOGO Agents
Host Lunch & Trade Show
Allegiant Training
Register by May 10, 2013
June 13, 2013
Las Vegas, NV
ParDcipaDon Fee: $150.00
Approx. 100 Allegiant Call Center Staff
Host Lunch & Trade Show
Note: Due to Pow Wow, we will not hold our usual VIP Client Dinner.
• We will invite VIP clients to Club Anaheim/OC instead.
Domestic Opportunities
AAA Northern California Road Show
June 24-­‐27, 2013
*ParDcipaDon Fee: $1,295.00
Visit Approx. 21 AAA offices (160 res agents)
*Please note: the bus is full, but we are willing to discuss opDons for those sDll interested in parDcipaDng. SuggesDons?
Domestic Opportunities
AAA Arizona Prize Dona#ons
Annual Travel Agent MeeDng*
AccepDng DonaDons for IncenDve Prizes
Deadline for DonaDons: Friday, May 31, 2013
A^endance: 130 AAA Travel Agents *Closed event – no vendors allowed Please send quesDons & donaDons to: KrisDn Wing • kwing@anaheimoc.org
•
800 W. Katella Ave.
PO. Box 4270 Anaheim, CA 92803
Domestic Opportunities
AAA Arizona Travel Show
November 16-­‐17, 2013
Phoenix ConvenDon Center
Approx. 3,000 consumers
Ideal for promoDng “Travel Show Promo” ParDcipaDon Fee depends on # Partners
Domestic Opportunities
SYTA Annual Conference
Student Youth Travel AssociaDon August 23-­‐27, 2013
Los Angeles, CA
Online RegistraDon is open
Pre-­‐SYTA Client Event
Date: Thursday, August 22, 2013
TentaDve LocaDon: Carthay Circle (Disney California Adventure)
*Please complete the Survey by Friday, April 26th:
Surveymonkey.com/s/SYTA2013
Ann Gallaugher
Asia
Pow Wow 2013
June 8-12, 2013
Las Vegas
Club Anaheim OC
Tuesday, June 11
LVH Tempo Lounge
(same as 2008)
Pow Wow 2013
Asia Programs
Governorʼs Trade Mission to China
"
w/ Visit CA to Beijing & Shanghai
April 8-12, 2013
Visit CA Japan/S. Korea Sales Mission
•
postponed" "
"
"
"
"
"
"
"
new dates TBA
Korean
kr.anaheimoc.org
TradiDonal Chinese
tr.anaheimoc.org
M
I
C
R
O
S
I
T
E
S
Japanese
jp.anaheimoc.org
Simplified Chinese
cn.anaheimoc.org
Upcoming Events
OC Tourism Conference
Hilton Anaheim
May 8, 2013
OC Golf
Coyote Hills
June 18, 2013
International Market Update
ACC Room 211
August 1, 2013
Kathy Nishimura
Specialist Program
Anaheim/OC Specialists
• 3,012 total specialists
• 23 different countries
–
–
–
–
–
–
–
Canada: 999
USA: 563
Australia: 407
Mexico: 316
United Kingdom: 306
New Zealand: 208
Argentina: 101
Specialists by Country
3% 2%2%
7%
33%
10%
10%
14%
19%
Canada
USA
Australia
Mexico
United Kingdom
New Zealand
ArgenDna
South Africa
Other
Anaheim/OC Specialist Fam
• September 25 – 28, 2013
• Theme: “Picture Yourself Here”
• 20 – 30 participants will be selected to
participate
Anaheim/OC Specialist Fam
• Instagram
• #AnaheimOCfam
• Share photos from
participants
• Can add location
#AnaheimOCfam
• Hashtags are used
to find and
categorize pictures
• Images using the
same hashtag are
grouped together.
Travel Trade Opportunities
Upcoming registraDon deadlines
• Get Away Today Sales Training
– Register by April 26, 2013
• Club Anaheim OC at Pow Wow
– Register by May 1, 2013
• GoGo ReservaDons Training
– Register by May 10, 2013
• Allegiant Training
– Register by May 10, 2013
• InternaDonal Market Update – Register by July 26, 2013
Rashika Patel
Anaheim/OC Specialist Facebook
Facebook
•
•
•
•
503 Fans Fun Fact Fridays!
Travel Tip Tuesdays!
Guess Who?
• Share more content from our partners on Facebook
Facebook Likes
Orange County Student Favorites
• Focus Group consisDng of college students in the area
– 15-­‐20 students
– California State University Fullerton (CSUF), Chapman University and University of California Irvine (UCI)
• Asking quesDons about Anaheim/Orange County culture
– Beaches, restaurants, amusement parks, shopping, etc. – Sample QuesDon: When with the family, which beach do you like to go to?
– Sample Answer: HunDngton Beach
• First meeDng going to be held at Anaheim Packing District
Ivan Yu
Weibo
Weibo
• Chinese version twi^er • 100 posts: texts, pictures, videos, polls
• 4000 followers now
• 1600 daily exposure
Lessenia Richards
Southwest Airlines Vacations
by: Lessenia Richards, Regional MarkeDng 2013 APresented NAHEIM MarkeDng O
PPORTUNITES
Manager
Who We Are
• Leisure vacaDon package product for Southwest Airlines and operated by The Mark Travel CorporaDon (TMTC)
• Exclusive vacaDon partner of Southwest Airlines since 1989
• Core values: Integrity, Customer Focus, InnovaDon, Profitability, and RelaDonships.
Flight Service
• Southwest Airlines offers flight service into 4 different airports in the LA Basin region
• Southwest VacaDons(SWAV) customers fly into each of these airports to visit Anaheim/Orange County
% of SWAV Passengers by Airport visiting Anaheim/Orange County
4%
31%
27%
SNA Airport
LAX Airport
BUR Airport
ONT Airport
38%
% based on SWAV passengers on the books this year as of 3/31/13.
Flight Service
• Southwest Airlines offers over 241 daily non-­‐stop flights and an addiDonal 227 daily direct or connecDng flights into LA Basin
• PotenDal to transport over 23 million passengers annually
• Southwest is the #1 domesDc carrier for John Wayne Airport
Southwest-­‐AirTran Flights
• New! Southwest VacaDons launched SWA/AirTran DomesDc Codeshare in March
• SWA/AirTran InternaDonal codeshare launching mid-­‐summer
2013 Goals
• Collaborate with AOCVCB, hotel partners, and Southwest Airlines to provide addiDonal markeDng exposure throughout the year
• Drive incremental passenger volume, area a^racDon a^endance, and room night uDlizaDon.
• Increase awareness of the Anaheim/Orange County hotel & a^racDon product
• Obtain addiDonal coop funding to support markeDng campaigns and hit target goals
DesDnaDon Focus
• Anaheim/Orange County is the 3rd largest focus desDnaDon for Southwest VacaDons
• Strategies to promote the desDnaDon year-­‐round include:
– CooperaDve Campaigns
– Bonus MarkeDng Exposure
– Increased MarkeDng Value per Campaign
– AddiDonal MarkeDng Campaigns & TacDcs
2013 MarkeDng Campaign
• Two NaDonal MarkeDng Campaigns
– TargeDng late-­‐summer, fall, and winter travel
• MarkeDng TacDcs include:
– Online Consumer MarkeDng
– Travel Agent Reach
– Southwest.com Placement
• MarkeDng Campaign Value: $209,825
• Coop Requested: $20,000
Consumer-­‐Direct MarkeDng TacDcs
Homepage Placement
Dedicated Landing Page
Consumer-­‐Direct MarkeDng TacDcs
Homepage Placement
Dedicated Landing Page
Consumer-­‐Direct MarkeDng TacDcs
Consumer E-­‐mail
Dedicated Des#na#on Page
Consumer-­‐Direct MarkeDng TacDcs
Consumer E-­‐mail
Dedicated Des#na#on Page
Consumer-­‐Direct MarkeDng TacDcs
• Southwest.com VacaDon Tab
• AddiDonal tacDcs
Paid Search AdverDsing
Current Deals Placement
CRM E-­‐mail
Press Releases
Affiliate Banners
Consumer-­‐Direct MarkeDng TacDcs
• Southwest.com VacaDon Tab
• AddiDonal tacDcs
Paid Search AdverDsing
Current Deals Placement
CRM E-­‐mail
Press Releases
Affiliate Banners
Travel Agent MarkeDng TacDcs
Dedicated Landing Page
Vendor Center Flash Banner
Travel Agent MarkeDng TacDcs
Dedicated Landing Page
Vendor Center Flash Banner
Travel Agent MarkeDng TacDcs
E-­‐postcard
• AddiDonal TacDcs
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–
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Travel Agent E-­‐mail
Flyers
Vendor Center Text Link
Sales Calls to Top Agencies
Recap
• Anaheim/Orange County is a key focus • Dedicated MarkeDng & Awareness
• CooperaDve Support
Simon Edwards
Virgin Holidays
Next Meeting
International Market Update
August 1, 2013