Iran - FKG

Transcription

Iran - FKG

Iran – en nygammal marknad
Stora Leverantörsdagen
15 oktober 2014
Agenda
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6.
7.
Introduction to SICC
Iran as a country and a market
The Automotive Industry of Iran
Case study – Iran Khodro
Making business in Iran
How we can help you
Q+A
Scandinavian-Iranian Chamber of
Commerce
• Started 2002 by a set of driven individuals with
experience from commercial trading, politics, industry
• Represented in 5 offices in Iran and 1 in Sweden
• Our mission is to:
• Simplify commercial trade on behalf of both trading parties
• Encourage mutually beneficial trade agreements
• Create understanding for the Iranian market and culture to
support Swedish companies in market entry strategy
Services
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SIC knowledgebase
Events, fairs & exhibitions
Visits & delegations
Distributor/Representative search
Establishing of Joint Venture
Market Entry Strategy
On-demand coaching
About us
Reza Khelili-Dylami:
Ordförande/Grundare SICC
f.d. Riksdagsman 2006-2010, entreprenör
20 års erfarenhet av Iran-Sverige affärer
Robert Sundqvist:
20 års erfarenhet av internationella affärer
Serie entreprenör
7 års erfarenhet av affärer I Iran – 5 JV bolag
Mikael Norgren:
30 års erfarenhet av flygindustrin
VD Windwasp, Windler AT,
4 års erfarenhet av affärer I Iran & Mellan Östern
Agenda
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6.
7.
How we can help you
Q+A
Iran Profile
Area
1,648,195 sq km
Oficial Language
Persian
Population
80,840,713 (groth rate: 1.24%)
Urbanization
69%
GDP at PPP - USD
987 billion
GDP at PPP Per Capita USD
$12,804
Inflation Rate (2014)
25%
Unemployment Rate
(2014)
10.5%
Export (2012)- USD
65 billion
Import (2012)- USD
67 billion
Interest Rate (2014)
15%
Source: BMI, IMF and FactBook– 2012
Iran Demographic
Social Age Pyramid 2006 Vs. 2013
Male
65+ years
5.7%
15-65 years
70.9%
0-14 years
23.4%
8
Female
2013
2006
Household Income Distribution
In 2008, the average income of the richest 10% (decile 10) was
US$23,209. This is not far from reflecting the realities on the ground,
as the top 3.8% of households had incomes above US$25,000 in
that year.
% of households
Source:
Euromonitor International from national sources
Iran Statistics
Economic
Economic
indicators 1
2006
2007
2008
2009
2010
2011
2012
2013f
2014f
2015f
(nominal)
Nominal GDP,
IRRbn
Nominal GDP,
US$bn
2,224,093 2,853,863 3,356,447 3,577,398 4,333,088 5,457,413 6,357,712 7,240,658 8,309,296 9,508,536
241.7
307.4
350.6
Real GDP growth,
6.2%
6.4%
0.6%
% y-o-y
Road infrastructure network 2
GDP per capita,
3,429
4,297
4,830
US$
Total road distance , km
210,000 km (year 2010)
Rail road 2011: 8,200 km
360.6
419.1
482.4
496.2
518.2
548.7
582.4
4.0%
5.9%
2.0%
0.4%
1.3%
1.7%
2.0%
5,608
6,360
6,445
6,630
6,915
7,232
4,896
Paved roads , %
End 2012 Plan: +699 km to be added
155,400 km (74.0%) (year 2010)
End 2015 Plan: 14,478 km
UIO 3
2012
15 million
2020
30 million
Car penetration 2
2001
62 / per 1000 population
2006
2010
(67th in the world rank)
Notes: 1 IMF /Estimation start after 2012/. 2 World Bank/BMI calculation /BMI. 3 Statistical Center of Iran
10
Iran Summary
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World 2nd largest gas reserve, 4th oil producer
78 million people domestic market
42% below 25 years, 46% 25-54 years
Very high educational level
Strong Industrial ecosystem
30 years of sanctions, intensified last 4 years
High inflation (25%), unemployment (>20%),
Critical foreign exchange reserves (25bn$)
High level of corruption => low productivity
Current Sanction situation
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2007-2012 – Continous increased sanctions
23/3 2012 – 267/2012 Oil & Fin system sanctions
14/6 2013 – Rouhani elected presiden
24/9 2013 – Rouhani speech UN Gen Ass.
24/11 2013 – Joint Plan of Action
21/1 2014 – 36 hours day – Sanction relief
21/7 2014 – Deadline 1
24/11 2014 – Deadline 2
Agenda
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How we can help you
Q+A
Iran Production Ranking in Global
Automotive Industry
2003
2012
Volume in ‘000,000
0
0
USA (1)
Japan (2)
Germany (3)
China (4)
France (5)
South Korea (6)
Spain (7)
Canada (8)
UK (9)
Brazil (10)
Mexico (11)
Italy (12)
Russia (13)
India (14)
Belgium (15)
Iran (16)
Thailand (17)
Turkey (18)
Czech Rep. (19)
South Africa (20)
Australia (21)
Taiwan (22)
Malaysia (23)
Sweden (24)
Poland (25)
2
4
6
8
10
12
14
12.11
10.29
5.51
4.44
3.62
3.18
3.03
2.55
1.85
1.83
2011
1.58
1.32
1.28
1.16
0.91
0.75
0.74
0.53
0.44
0.42
0.41
0.39
0.34
0.32
0.32
Source: OICA (2003 & 2012)
Iran 1.65 M. Unit
China (1)
USA (2)
Japan (3)
Germany (4)
South Korea (5)
India (6)
Brazil (7)
Mexico (8)
Thailand (9)
Canada (10)
Russia (11)
Spain (12)
(13)
France (13)
UK (14)
Czech Rep.(15)
Turkey (16)
Indonesia (17)
Iran (18)
Slovakia (19)
Argentina (20)
Italy (21)
Poland (22)
Malaysia (23)
Belgium (24)
South Africa (25)
2
4
6
8
10
12
14
16
18
20
19.27
10.33
9.94
5.65
4.56
4.15
3.34
3.00
2.48
2.46
2.23
1.98
1.97
1.58
1.18
1.07
1.07
0.99
0.90
0.76
0.67
0.65
0.57
0.54
0.54
Notice: Iran Automotive Production Trend up to 2008 is Based on Iranian Calendar but
2009 up to 2012 is based on International Calendar
Vehicle Production Average Growth
in Different Countries (2003-2012)
18,2% Argentina (1)
China (2)
India (3)
Thailand (4) 2002-2011 Iran 15.5% (4)
Indonesia (5)
Slovakia (6)
Czech Rep. (7)
Turkey (8)
Poland (9)
Mexico (10)
Brazil (11)
Russia (12)
Iran (13)
Malaysia (14)
South Korea (15)
Total
South Africa (16)
Germany (17)
Japan (18)
Canada (19)
UK (20)
USA (21)
Spain (22)
Belgium (23)
France (24)
Italy (25)
17,7%
15,2%
14,4%
14,2%
13,8%
11,5%
8,1%
8,1%
7,4%
6,9%
6,4%
6,1%
5,8%
4,1%
3,7%
2,9%
0,3%
-0,4%
-0,4%
-1,7%
-1,8%
-4,6%
-5,6%
-6,6%
-7,2%
-10%
-5%
0%
Source: OICA (2003-2012)
5%
10 %
15 %
20 %
Iran Automotive Production Trend
Main cooperations car makers
17
Iran Passenger Car Import Trend
Volume in ‘000
Brand Share (2012(
Source: Iran Custom & Ministry of Industries & Mines (2003-2012)
Top 10 Sedan Models (Import Cars)
2011
0
1 500
2012
3 000
4 500
Hyundai Sonata (1)
0
6 000
1 751
Hyundai Azera (4)
1 636
2 527
Kia Optima (3)
2 264
Kia Cerato (4)
2 201
Toyota Aurion (5)
813
Geely Emgrand7 (5)
Benz C Class (6)
801
Benz C Class (6)
1 775
1 116
MG6 (7)
610
Hyundai Genesis (7)
687
Kia Cadenza (8)
561
Kia Cadenza (8)
677
MG 550 (9)
543
Toyota Camry (9)
630
Toyota Corolla (10)
515
Toyota Aurion (10)
628
Source: Iran Custom & Ministry of Industries & Mines (2011- 2012)
4 500
3 291
Hyundai Azera (2)
3 353
Hyundai Genesis (3)
3 000
Hyundai Sonata (1)
5 005
Kia Cerato (2)
1 500
Import Tariff & VAT
2013 (Import Tariff)
% Localization
< 2000 cc
2000~2500
cc
> 2500 cc
CBU
40%
55%
75%
Less than 14% (SKD)
40%
55%
75%
14%-25%
26%
32%
40%
26%-35%
22%
22%
32%
36%-45%
18%
18%
26%
46%-55%
15%
15%
18%
56%-65%
12%
12%
15%
>= 66%
12%
12%
12%
VAT: 8%
Foreign Brands in Iran Passenger
Car Market
Foreign Brands in Iran Commercial
Vehicle Market
Agenda
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7.
How we can help you
Q+A
IKCO Industrial Group Profile
IKCO. Industrial Group Profile
Established:
1962
Brands of IKCO. Industrial Group
Products:
IKCO., Peugeot, Mercedes Benz, Renault, Suzuki, Hyundai, CNHTC
Assets: (2012)
$12,494 million
Employee: (2012)
52,795
Sales: (2012)
443 ,000 Units
Sales Revenue ($): (2012)
$10,334 million
Official Web Site– Persian:
http://www.ikco.com
Official Web Site–English:
http://www.ikco.com/en
IKCO Value Chain
Industrialization
Engineering
Services
Design &
Development
Supply Chain
Supply Chain Services
Design
Innovations
SICO: Samand Investment Company
Production
Manufacture/Production
Sales &
After-sale
After-sales Services
Financial Services
IKCO Product HistoryPassenger Car & Pick-up
1962-2000
IKCO Founded
Peugeot Pars
Peugeot 405
Paykan
1962
...
1966
...
1969
1970
...
1980
...
1990
...
1998
Paykan Vanet
Peugeot RD
1999
2000
IKCO Product HistoryPassenger Car & Pick-up
2001-2013
IKCO Soren
IKCO Dena
IKCO Samand
IKCO Sarir
2001
2002
2003
Benz E Class
2004
2005
Peugeot 206 SD
2006
IKCO Runna
2007
Renault Tondar90
2008
2009
2010
2011
2012
2013
Peugeot 207i
Peugeot 206
Renault U90
Suzuki Grand Vitara
2014
IKCO Passenger Car Portfolio
Based on Brand
IKCO Commercial Vehicles Portfolio
Based on Brand
IKCO PCs & CVs Production Trends
Volume in ‘000
900
800
700
600
500
400
300
200
100
0
435
2003
517
520
525
559
2004
2005
2006
2007
614
693
762
773
448
2008
2009
2010
2011
2012
Segment Share (2012(
Source: Ministry of Industry, Mine & Trade (2003-2012)
IKCO Production Based on Models
(2011-2012)
IKCO Country-Wide Production
Plants
Plant Name
Tehran
Capacity
750,000
Tabriz
Azarbaijan
Bardo
Khorasan
Tabriz
150,000
P 206
Under
Construction
Mazandaran
Pars
Sarir
Khorasan
100,000
Tehran
Mazandaran
30,000
Fars
30,000
Kermanshah
30,000
Semnan
100,000
Azarbaijan
150,000
Total
1,340,000
Kermanshah
Samand
Under
Construction
Semnan
ROA
P 405
P PARS
P 206
Samand
Tondar 90
Runna
R U90
Benz E Class
Dena
Under
Construction
Fars
Pars
P 405
P Pars
Suzuki
IKCO Passenger Car & Pickup
Network
IKCO Automotive Development
Phases
Platform Design
Power-Train
development
Body & Trim
Design
Localization
Assembly
1990
1995
2000
2005
2015
IKCO Industrial Co-operation
Cooperator
Fields of Cooperation
Product Design
Prototyping
Vehicle Development Chain
Design, Development and CAE Integration
Validation
Car Modules
Vehicle Control s
Test & Measurement
Destructive testing
Agenda
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How we can help you
Q+A
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Large Governmental sector – semi privatization
Completely contact driven business
Iranian type of corruption
No normal payment methods
Different business culture and behavior
Concept of time
Concept of trust and truth
Difficult to find reliable partners and channels
Agenda
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6.
7.
How we can help you
Q+A
How we can help you
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2.
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5.
FKG delegation to Iran 16-21/1 2015
Market Entry Strategy
Partner/Distributor Search
Set up for Joint Venture
Market Study
Agenda
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6.
7.
How we can help you
Q+A
Thank you for your time
Scandinavian Iranian Chamber of Commerce
www.scan-iran.com
info@scan-iran.com
Mobile: +46 703 944 430
Tele:+ 46 8 559 140 20
Fax:+ 46 8 559 150 20
Head office in Iran
Bandar Anzali International Complex (free zoon).
Tel: +98 132 4423 010
Fax: +98 132 4422 916
Iran: Tabriz – Gorghan-Tehran-Isfahan

Iran - FKG

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