PDF - Wild Blueberry Pancake Breakfast

Day-of Event Deliverables:
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Pre-Event Marketing Deliverables:
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2 pre-event meetings to collaboratively discuss activation
opportunities – best opportunity to reach your audience by
engaging 700+ event attendees
th
Presenting Sponsor naming rights – “LITE’s 19 Annual Wild
Blueberry Pancake Breakfast presented by _________”
Sponsor recognition in 30 second promo spot to run on FAB
94/QX 104 FM for 3 weeks leading up to event
Sponsor logo on official news release; 500 event posters and
st
organizational email signature from October 1 - November
th
28 , 2015
Best attempt at sponsor mention in pre-promote media
interviews (event covered by ALL local media outlets)
Most prominent logo placement on the official third party
event page (September 2015 to July 2016)
2x promoted posts on Facebook to LITE’s 2200 friends
2x Thank you posts on Twitter to LITE’s 850 followers
Day-of Event Deliverables:
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Promotional activation to engage 700+ event attendees
First right of refusal on sponsored event area; Kids Area,
Craft Market, Kitchen/Food or Main Stage.
Opportunity to conduct cheque presentation to LITE’s
Executive Director on stage during event
Opportunity to have a company representative as a media
interview spokesperson for 2x event day interview slots.
Banner signage x2, slideshow inclusion, and a ½ page ad in our
Breakfast event day program (distributed at entrance)
1 VIP sponsor table – designated for company attendees
during peak attendance hour of 8-9am.
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Promotional activation to engage 700+ event attendees
Second choice on sponsored event area; Kids Area, Craft
Market, Kitchen/Food or Main Stage.
MC Thank you mention during the closing ceremonies.
Opportunity to have a company representative as an interview
subject for 1x event day interview slot.
Banner signage x1, slideshow inclusion, and a ¼ page ad in our
Breakfast event day program (distributed at entrance)
1 VIP sponsor table – designated for company attendees
during peak attendance hour of 8-9am.
Pre-Event Marketing Deliverables:




Sponsor logo on official news release and 500 event posters
Third most prominent logo placement on the official third
party event website (September 2015 to July 2016)
1x promoted posts on Facebook to LITE’s 2200 friends
1x Thank you posts on Twitter to LITE’s 850 followers
Day-of Event Deliverables:




Final choice on sponsored event area; Kids Area, Craft Market,
Kitchen/Food or Main Stage.
Banner signage x1 and slideshow inclusion
MC Thank you mention during the closing ceremonies.
Sponsor mention in event day program (distributed at
entrance)
Pre-Event Marketing Deliverables:
Pre-Event Marketing Deliverables:





1 pre-event meeting to collaboratively discuss activation
opportunities – best opportunity to reach your audience by
engaging 700+ event attendees
Sponsor logo on official news release and 500 event posters
Second most prominent logo placement on the official third
party event website (September 2015 to July 2016)
2x promoted posts on Facebook to LITE’s 2200 friends
2x Thank you posts on Twitter to LITE’s 850 followers




Sponsor logo on official news release and 500 event posters
Logo placement on the official third party event website
(September 2015 to July 2016)
1x promoted posts on Facebook to LITE’s 2200 friends
1x Thank you posts on Twitter to LITE’s 850 followers
Day-of Event Deliverables:



Banner signage x1 and slideshow inclusion
MC Thank you mention during the closing ceremonies.
Sponsor mention in event day program (distributed at
entrance)
SOCIAL PURCHASING PORTAL (SPP)
The SPP is a business-to-business connecting tool. It exists to help
direct existing business purchases to local businesses and social
enterprises which hire those who face barriers to employment. This
purchasing will result in economic and employment opportunities in
the inner-city and increased employment opportunities for the
chronically unemployed.
STAR BLANKET INITIATIVE
LITE is a Public Foundation with a simple mission: To
alleviate poverty in Winnipeg by supporting businesses
and organizations that build capacity and provide jobs to
people who face barriers to employment.
Annually LITE purchases hand crafted, inner-city produced, Star
Blankets and donates them to community organizations so that they
can use them in their own fundraising and capacity building initiatives
to reduce poverty in Winnipeg. Last year, 12 blankets were purchased
from 2 partners, helping to support 8 employee positions.
LITE relies on donations in order to support long term solutions to
poverty, unemployment, hunger, and homelessness in the inner-city.
Our belief is that employment empowers people and helps to break
the cycle of poverty and hopelessness - the result is a healthier, more
prosperous community for all.
LITE – Local Investment Toward Employment has 4 main programs:
COMMUNITY ECONOMIC DEVELOPMENT (CED) GRANTS
In 2013-2014 LITE gave out 8 grants to community organizations
throughout Winnipeg’s inner city. In total $40,954 was disbursed,
generating 175 employment opportunities for inner city residents.
The programs that these grants fund aim to provide individuals living
in the inner city with jobs and training opportunities. These
opportunities vary from short term employment experiences with a
focus on building confidence and self-worth, to longer term
experiences that aim to get individuals work ready and into
permanent jobs.
ALTERNATIVE CHRISTMAS HAMPER CAMPAIGN
LITE runs an annual Christmas Hamper Campaign that focuses on
creating and supporting inner-city jobs while providing food to those
in need around the holiday season. In 2013-2014 LITE purchased over
$40,000 in food from inner city businesses in order to support 125
inner city jobs for people who face barriers to employment. We also
partner with catering organizations who offer training and skills
building programs that lead to employment. The groceries and baked
goods that are purchased are then donated to hamper programs
Project Echo (Sam’s Christmas) and the Christmas Cheer Board for
distribution to over 1,600 Winnipeg residents in need over the
holiday season.
To set up a sponsorship meeting to discuss how to reach your marketing objectives through event involvement please call
Christa Campbell, Development and Communications Manager @ 204-942-8578 or by email litepr@mymts.net.