the 2016 - Path to Purchase Institute

A special supplement to
guide
the 2016
to Digital Incentive Platforms
Featuring in-depth
profiles from leading
companies, including:
• Fandango Rewards
• HelloWorld
• ibotta
• Inmar
• MyWebGrocer
• PrizeLogic
• Retail Solutions Inc (RSI)
• SavingStar
• TPG Rewards
The Guide to Digital Incentive Platforms • 2016
SHOPTIVITY
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FANDANGOREWARDS.COM
CHANGING THE CASUAL BUYER TO A LOYAL CUSTOMER
As a rewards and incentives provider, Fandango Rewards provides experiences that excite consumers. Our
products begin with the industry’s premiere promotional movie ticket, with access to unreserved seating at
more than 36,000 screens and guaranteed seating to 27,000 screens nationwide. The Fandango website and
app reaches a massive entertainment audience, providing trailer premiers, video clips and exclusive interviews.
Consumers can quickly access with their rewards show times, theater listing and fan ratings and reviews.
Our rewards are customized to surprise and delight consumers. No matter what industry you are in we can
change the casual buyer into a loyal customer. Promotional codes from Fandango Rewards enable consumer
brands and services to offer their customers and employees incentives not only for movie tickets, but for digital
downloads, e-Gift cards and Visa® Rewards Virtual Accounts accepted at millions of locations and online
e-commerce sites nationwide.
All of our rewards can be delivered digitally to a mobile device or computer,
therefore eliminating expensive fulfillment costs and delivering instant gratification.
With the recent acquisition of M-Go, a leading streaming service for movies &
TV, Fandango can offer EST and VOD rewards under the new branded service,
FandangoNOW! This allows your consumer to choose to go see a movie or stay
home and enjoy in the comforts of home.
In 2015 Fandango issued over 100 million reward codes to over 700 clients,
including Dr. Pepper Snapple Group, Doritos, Kellogg’s, Minute Maid, Gillette, Kohl’s,
Schick, Kimberly-Clark, General Mills, Unilever, and many other blue-chip brands.
INNOVATIVE PROGRAMS THAT WORK
Our focus is to create exciting consumer experiences for our
clients through innovative technical and creative solutions.
As problem solvers, we are continually reshaping the rewards
industry through our development of new products, services and
technical capabilities.
As part of Fandango, our capabilities expand in the areas of
mobile movie ticketing and reserved movie tickets. Backed by
strong customer service, our belief is that consumers benefit the
most when the technology comes to them.
WHY OUR EXPERIENTIAL REWARDS CHANGE
CONSUMER BEHAVIOR
From the consumer point of view our rewards feature high perceived value
against a product purchase. Nearly 66% of Americans went to a family film
in 2014 and our promotion metrics indicate consumers will spend 2 to 3
times MORE than the average consumer for an entertainment or lifestyle
based reward.
From the retailer’s and brand’s perspective, Fandango movie and lifestyle
rewards for purchase historically have reflected a higher lift and positive
sales gain for our client’s marketing programs. In addition, costs for
Fandango Rewards can be capped, and general costs represent only 1/3 of
the value to the brand. Finally, consumer execution is simple and turnkey.
AT-A-GLANCE
WHO WE ARE
PRODUCTS & SERVICES
KEY EXECUTIVES
Fandango Rewards a division of Fandango, a wholly
owned company of NBCUniversal and the Comcast
Corporation, is one of the world’s leading media and
entertainment companies. Fandango Rewards has over
25 years of delivering corporate incentives and rewards
in the business-to-business category.
• Movie Ticket Rewards
• Hollywood Movie Money: access to over 36,000
screens nationwide
• Fandango Movie Rewards: Guaranteed admission to
over 27,000 screens nationwide
• Movie Concession Rewards
• Digital Rewards (music, movie and digital downloads)
• FandangoNow: Over 30,000 TV and movie titles to
stream from and new titles added everyday
• Lifestyle Rewards
• e-Gift Card portfolio of over 100 retail prepaid cards
• Visa® Rewards Virtual Accounts
Jason Davis, VP, Business Operations and
General Manager
Keith Davis, Director of Sales Operations
Kevin Green, Director of Promotional Sales/
Shopper Marketing
Jeff Turose, Promotional Sales Manager/
Shopper Marketing
INDUSTRIES SERVED
•
•
•
•
•
•
CPG Industries
Beverage
Auto
Financial Services
Insurance
Telecom
• Travel/Airlines/
Lodging
• Restaurants and
QSR
• Health and Beauty
• Technology
MAJOR CLIENTS
•
•
•
•
•
All Major Movie Studios
Procter and Gamble
Humana
T Mobile
Walmart
•
•
•
•
•
Coca-Cola Corporation
Dr. Pepper
Kellogg’s
McDonalds
Chrysler/Fiat
CONTACT
TEL: 775.833.0303
Jason Davis, VP, Business Operations and
General Manager
jdavis@fandango.com
Steve Apesos, VP, Strategic Alliances
sapesos@fandango.com
Make YOUR Product Stand Out!
Increase Brand
Consumer Awareness
MOVIE REWARDS
Hollywood Movie Money
• Access to over 36,000
• screens nationwide
Fandango Movie Rewards
• Guaranteed admission to over
• 27,000 screens nationwide
Increase Average
Shopper Basket
Deliver a Reward With
High Perceived Value
DIGITAL REWARDS
LIFESTYLE REWARDS
FandangoNow
• We’ve become the largest
provider of premier on demand
• service rewards
• Over 30,000 TV and movie titles
• to download
•
•
•
•
Movie Concession Rewards
Learn how we change consumer behavior.
Kevin Green • kgreen@fandango.com • 310-733-9927
Jeff Turose • jturose@fandango.com • 775-762-9007
e-Gift Card portfolio of over 100
retail prepaid cards
Visa® Rewards Cards and Virtual
Accounts
The Guide to Digital Incentive Platforms • 2016
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HELLOWORLD.COM
THEY WIN, YOU WIN.
Create a value exchange between your brand and your shoppers. Our digital solutions help retailers and CPG brands get maximum exposure,
drive traffic, and inspire purchase, while rewarding shoppers for engaging with you.
Average time
spent with brand:
14 MINUTES
PROMOTIONS
(in addition to eating pizza!)
to spark interest
LOYALTY
to retain and
reward
MESSAGING
to continue the
conversation
ANALYTICS
for consumer
insights
Schwan’s Consumer Brands, Inc. cross promotes their popular brands
with an on-pack callout leading to a multi-channel hub that rewards fans
for engaging.
AT-A-GLANCE
WHO WE ARE
PRODUCTS & SERVICES
MAJOR CLIENTS
A powerhouse of 400 experts, with 4 times more
experience, HelloWorld is the fast lane to real business
results. From a promotion in 5 days to massive-scale
custom campaigns, our marketing solutions change the
way brands interact with consumers.
•
•
•
•
•
•
•
•
•
•
•
•
Loyalty Programs
Sweepstakes & Contests
Mobile Offers & Purchase Validation
Custom Analytics
Strategy & Creative
Legal & Prize Fulllment
Coca-Cola
Gap
Johnson & Johnson
Kraft
Microsoft
Procter & Gamble
CONTACT
TEL: 248.336.2725
Jen.Gray@HelloWorld.com
AT EVERY TOUCHPOINT
Influence purchase decisions digitally:
From at-the-shelf to on-the-sofa.
Won a gift card for sharing
his favorite pizza toppings
Shares home tailgating tips
on social to earn points
Plays the Mega Match Game daily
to earn even more chances to win
Opts-in for offers and
coupons via mobile
Stocks-up on pizza
for game day based on
on-pack chance to win
IDEAS IN ACTION!
Digital Marketing Solutions for the World’s Best Brands
See brand solutions at
helloworld.com/portfolio
The Guide to Digital Incentive Platforms • 2016
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HEX: #f67683
SCREEN:
RGB: 96 / 74 / 67
HEX: #604a43
PRINT:
CMYK: 0 / 68 / 33 / 0
PMS COATED: 177 C
PMS UNCOATED: 709 U
PRINT:
CMYK: 51 / 62 / 64 / 39
PMS COATED: 7589 C
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IBOTTA.COM
OUR PHILOSOPHY
We believe in mobile brand engagement and pay for
performance. We believe brands want to tell a story that
will ultimately drive longer, more lasting relationships
with their customers. We believe that advertisers should
be held accountable for the sales that they actually drive
rather than projected impact, and be paid accordingly.
WHY IBOTTA?
Ibotta engages young, mobile savvy millennial shoppers along their path to purchase
while providing unprecedented access to consumer data for our brand and retail
partners. From how many unique SKUs sold, to who bought a specific product, when,
and where, we’re transforming the way leading CPG brands and retailers think about
advertising and measurement on mobile.
WHAT MAKES US
DIFFERENT
Ibotta is transforming the way leading
brands and retailers think about
advertising. Gone are the days of
needing assumption-laden models
to prove advertising ROI or massive
television buys to communicate brand
benefits. We’re closing the loop from
your ad to purchase of your product.
Our true expertise lies in our data –
helping you understand how many
SKUs you’ve moved, who bought your
product, when and where they bought
it, and the consumers most likely to
buy it again.
AT-A-GLANCE
WHO WE ARE
PRODUCTS & SERVICES
MAJOR CLIENTS
We’re innovators, re-thinking how brands and retailers
should engage their customers and evaluate their
results. We’re connectors, introducing new products
to new people, and connecting brands, retailers, and
consumers through mobile technology. We’re gamechangers, evolving the path to purchase, the way
people shop, and the way campaigns are measured.
• With over 15mm app downloads, Ibotta is the furthest
reaching and most widely used consumer shopping
application in US Grocery & CPG.
•
•
•
•
•
•
INDUSTRIES SERVED
•
•
•
•
Grocery (CPG)
Health & Beauty
Fashion & Apparel
Consumer
Electronics
• Dining &
Entertainment
• Home Improvement
• Used by the world’s leading brands and retailers to
drive sales by engaging consumers on mobile with
fresh, relevant content and game-like interactions.
• Delivers highly targeted, customizable messages and
retailer exclusive offers at more than 500,000+ U.S.
store locations based on shopper geo-location and
past purchase behavior.
• Ibotta triangulates geo-location, demographic, and
item-level purchase data to provide a suite of analytics
products which include consumer research studies,
market insight reports and media attribution analysis.
Proctor & Gamble Co.
General Mills, Inc.
The Coca-Cola Company
Chobani, LLC
Heineken International
Anheuser-Busch
Companies, LLC
KEY EXECUTIVES
Bryan Leach, CEO
Kane McCord, COO
CONTACT
TEL: 303.593.1633
inquiries@ibotta.com
• Best Buy Co, Inc.
• Office Depot, Inc.
• Bed Bath &
Beyond Inc.
• Sephora USA, Inc.
Want Scale?
Ibotta delivers higher redemption
velocity than paper coupons for
its leading brands and retailers
Work with the scale leader on mobile. We’re closing the loop
by proving that consumer engagement drives loyalty and
lasting sales growth. With over 15 million downloads in the
United States, Ibotta remains the fastest growing and furthest
reaching mobile application in Grocery, CPG and Retail.
For more information, email shopper@ibotta.com
The Guide to Digital Incentive Platforms • 2016
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INMAR.COM
INMAR DIGITAL PROMOTION SOLUTIONS
Load-to-Card. Print-at-Home. Mobile.
Inmar’s solutions for achieving effective digital engagement
are set apart by:
GENUINE PERSONALIZATION,
MULTI-FACETED TARGETING
Inmar’s innovative technology enables targeted delivery of digital promotions
based on either a shopper’s past-purchase history or future-purchase potential.
Using these analytics-informed strategies for distribution of highly relevant
offers, marketers can engage with shoppers at any point in their buying journey
(and whatever the status of their brand relationship) to combat category leakage,
optimize affinity marketing and build/reward brand loyalty.
GREATER COVERAGE, DEEPER REACH
Wherever targeted shoppers are located – and however they prefer to acquire
and redeem offers – Inmar can help brands find them and engage them. With the
Inmar Media Network enabling access to shoppers nationwide, campaigns can
be retailer-specific, regional or national. Deployment of offers across all media
is matched to brand strategy and aligned with shoppers’ media preferences and
channel use.
MAXIMUM FLEXIBILITY, ENHANCED CONTROL
Advanced platform flexibility allows marketers to “test and learn” regarding
multiple offer attributes and campaign elements. Campaign execution is
enhanced with “stop and start” offer controls enabling real-time promotion
adjustment to protect budgets and shopper/retailer relationships. Overall
campaign and individual offer performance are monitored and managed at the
individual retailer level through detailed reporting and ongoing account support.
AT-A-GLANCE
WHO WE ARE
PRODUCTS & SERVICES
KEY EXECUTIVES
We are an industry innovator with more than 35
years’ experience providing clients with actionable
shopper insights, advanced campaign analytics and
comprehensive, data-driven promotion solutions to
enable superior shopper engagement both pre-trip
and in store.
Inmar has the most robust promotions platform in the
marketplace – representing a single, strategic resource for
brands and retailers to create, execute, and assess holistic,
omni-channel promotions.
Roy Simrell, President and Chief Client Officer
EXPERTISE
• Promotion Analytics
We are expert at helping brands and retailers
grow share and drive revenue by enabling
true 1:1 shopper engagement that delivers
targeted, equity-building content matched with
motivating promotional offers.
Our offerings include:
• Digital Promotions
• Shopper Engagement Tools
• Shopper Behavior Research
• Trade Promotions
• Print-at-Home Promotions
• Coupon Processing and Settlement
• Rebates
John Ross, President, Promotion Network
Brian Wiegand, Senior Vice President,
Promotion Brand Sales
Andy Wersel, Vice President, Retailer
Enterprise Sales
CONTACT
TEL: 866.440.6917
solutions@inmar.com
EVERY RECEIPT
TELLS A STORY.
Point of Engagement:
Received print-at-home
coupon via email after opting
in for “Especially Fresh”
healthy eating program.
Point of Engagement:
Clipped load-to-card
offer from premiumplacement banner ad
promoting “Easy Meals”
during Frozen Food Month.
Point of Engagement:
Targeted with digital offer after analysis
of purchase history revealed regular
purchase of, and preference for, premium
frozen desserts.
Inmar’s digital incentive platforms enable every aspect of paperles digital, printable,
and mobile coupon promotions — from offer creation through settlement. Informed by
advanced analytics and designed to drive sales through timely, targeted engagement,
Inmar’s digital promotion solutions deliver optimized campaign results for 1,200
leading and emerging CPG manufacturers.
Contact Inmar today to learn how we can do the same for you.
solutions@inmar.com • 866.440.6917
The Guide to Digital Incentive Platforms • 2016
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MYWEBGROCER.COM
WE HAVE THE DATA TO HELP YOU REACH THE RIGHT GROCERY
SHOPPING AUDIENCE AT THE SCALE YOU NEED
There’s an unprecedented opportunity when you partner with MWG. Because we build and run digital channels for grocers, and we see the
digital footprint shoppers leave behind, we target shoppers wherever they are on the Internet and drive them to a grocer’s digital property.
When advertising is based on an individual’s intent and purchase data, it is contextual, personalized and measurable, and leads to online and
in-store sales lift. Leverage our targeted, contextual advertising network to reach your shoppers while they are in shopping mindset.
•
Target shoppers wherever they
are on the Internet, and drive
to grocers’ websites.
•
Engage and activate shoppers at
the digital shelf to reach them at
the critical point of decision.
•
Leverage real-time data and
actionable insights to inform
media spend and reach the
most relevant shoppers.
•
Target high-value shoppers on
a variety of channels and digital
touchpoints including: websites,
mobile, social, email and video.
•
Target shoppers anywhere
in context with dynamic,
data-infused creative.
•
Tie ad views to in-store and
online sales with transactional
1st party data.
•
Personalize at the store, price
and item/SKU level.
•
•
Achieve local marketing at
scale, by leveraging our direct
relationships with grocers.
Provide campaign effectiveness,
competitive insights by category
& UPC.
•
Leverage actionable insights to
improve future campaigns.
AT-A-GLANCE
WHO WE ARE
EXPERTISE
MAJOR CLIENTS
MyWebGrocer is the leading provider of digital grocery
services, driving connections between consumers,
retailers and brands. Our full suite of shopper marketing
services is supported by a comprehensive technology
platform; while our data provides valuable insights on
purchase trends and behavior.
With MyWebGrocer’s network, you can reach the
industry’s most valuable shoppers–multichannel
consumers–and target based on demographics,
geography and purchase intent. Reach a consumer
at the point of decision and quantify the results.
•
•
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•
•
Safeway
Albertsons
ShopRite
Harris Teeter
Brookshire Grocery
Company
•
•
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•
Unilever
PepsiCo
Procter & Gamble
Nestle
McCormick
CONTACT
TEL: 888.662.2284
Greg Stevens, Executive Vice President
adsales@mywebgrocer.com
He’s an individual
ALEX: SINGLE DAD, PRE-PACKAGED SNACKS & FROZEN PIZZA ARE HIS SPECIALTIES
FAVORITE ACTIVITY: PICNICS IN THE PARK WITH ISABELLA
SPECIAL ABILITY: PULLING TOGETHER LAST MINUTE PICNIC BASKETS BY
SHOPPING ONLINE SUNDAY NIGHTS
He is just one of many amongst your expansive and growing audience, so ensure he hears you—
speak to him like he’s an individual. MWG will help you find him, know him, tell him your story,
and understand how he engaged with you. Start targeting your audience
as individuals and reap universal rewards. mywebgrocer.com
The Guide to Digital Incentive Platforms • 2016
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PRIZELOGIC.COM
DIGITAL PROMOTIONS & INCENTIVIZED ENGAGEMENT
CPG & RETAIL IS OUR SWEETSPOT
•
•
•
•
•
Sweepstakes & Instant Wins
User Generated Contests
Real-time Giveaways (Fire Drills)
Loyalty (short, medium, long-term)
Loyalty Card Integration
•
•
•
•
•
Collect to Get/Gift with Purchase
Code-Based
AAPI Integrations – 3rd Party apps, mobile
apps, websites – experience working across
dozens of options
Proprietary Receipt Recognition
Custom Games
•
•
•
•
•
Digital Rebates
eCommerce
Trivia & Gamification
Hashtag Promotions/Social Aggregation
SMS Text-Based Solutions
OUR COMMITMENT TO EXCELLENCE
Our mission is to be the most trusted and innovative partner in the creation of
results-driven promotions designed for the Omni-channel digital world. We earn
the trust of our clients every day.
AT-A-GLANCE
WHO WE ARE
INDUSTRIES SERVED
MAJOR CLIENTS
PrizeLogic is the largest independent promotion
marketing technology company. Trusted by many Fortune
100 companies, our stress-tested promotions engine
offers a wide range of options for sweepstakes, instant
wins, user-generated contests, loyalty programs, custom
games, social aggregation tools, and ecommerce.
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CPG
Retail
QSR & Casual Dine
Entertainment
Financial
Automotive
Pepsi
Frito Lay
Samsung
Capital One
Disney
•
•
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•
•
CONTACT
TEL: 888.795.6442
Keith Simmons, CEO
ksimmons@prizelogic.com
John Vail, CMO
jvail@prizelogic.com
General Mills
MillerCoors
Subway
7- Eleven
eBay
The Guide to Digital Incentive Platforms • 2016
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RSiShopper.com
OUR VALUES
Retail Solutions Inc. (RSi) is committed to deliver value by offering solutions that empower CPGs. RSi has been a trusted partner to the supply
chain, sales and category management community for over 10 years, delivering insights into sales, stock levels, trade promotions and onshelf availability, etc. When RSi set out to add value in the shopper marketing community, partnerships were formed to deliver workflow
and optimization solutions that solve the real challenges facing Shopper Marketers today. In 2014, RSi launched the solution called Ansa for
closing the loop on digital media investments. In partnership with leading ad networks, Ansa has enabled targeting, optimization and delivered
measurement and insights for hundreds of shopper marketing campaigns for 35 leading CPGs.
ANSA’S CAPABILITIES
Shopper marketers and their agencies rely on Ansa to maximize the efficiency and impact of every marketing dollar. When you ask for Ansa from
any of our trusted ad partners you automatically get targeting, optimization, and measurement of the in-store effectiveness for your digital media
initiatives. In addition, the insights provided will help you fine-tune strategies for your next campaigns.
INTELLIGENCE IS THE PATH TO EFFECTIVENESS
Ansa empowers marketers, agencies and ad networks to:
•
Increase spending efficiency by 15% - 50%
•
Intelligently target new item, seasonal and promotional campaigns
•
Automatically optimize campaign performance in real time
•
Continuously learn and improve from store-level insights and measurement
AT-A-GLANCE
WHO WE ARE
PRODUCTS & SERVICES
KEY EXECUTIVES
Retail Solutions Inc. (RSi) turns retailer data into
opportunity – in the store, on the shelf and with
shoppers worldwide. RSi’s newest suite of solutions,
Shopper Marketing Optimization (SMO), empowers
shopper marketers to target, plan, execute and
measure every shopper marketing campaign;
regardless of whether you run them with an
agency, an ad network or internally.
Ask any of our trusted ad partners for Ansa inside your
next campaign. When you do, you’ll automatically get:
Jon Golovin, CEO, Retail Solutions Inc.
• Hyper-local targeting based on your items’
store-level sales
Meredith Williams, Director, Business
Development for Ansa
MAJOR CLIENTS
Over 35 CPGs and their agencies through
Ansa’s ad partners. To learn more about Ansa
integrated ad partners, please visit ansainside.
com/partners.
• In-flight optimization based on your daily sales
throughout your campaign
• Standardized measurement and insights for every
campaign you run with Ansa
INDUSTRIES SERVED
• CPGs
• Agencies
• Ad Networks
Michael Quinn, General Manager for Ansa
CONTACT
TEL: 215.681.8575
Meredith Williams
Director, Business Development for Ansa
meredith.williams@retailsolutions.com
Maximize your digital media campaigns
through automatic store-level targeting,
optimization and measurement.
Ask for Ansa from any of our ad partners:
www.ansainside.com/partners
The Guide to Digital Incentive Platforms • 2016
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SAVINGSTAR.COM
MOBILE & WEB LOYALTY PROMOTIONS
No other company has SavingStar’s data capabilities combined with user-friendly mobile and web promotions. We create long-term promotions
driving sales and increasing loyalty for your brand. SavingStar’s unique One or Many promotions encourage shoppers to make purchases over “one
or many” shopping trips at “one or many retailers” over several months. By analyzing actual shopping behavior from SavingStar’s exclusive digital
network of 75+ loyalty card linked banners and 25+ receipt scan banners, SavingStar customizes campaigns specifically designed to lift sales both
during and after your promotion. We’ll analyze what shoppers are currently buying in order to recommend promotions shown to increase sales
100-200%+ during the course of a multi-month promotion and 10-50% in the 3 months after the promotion ends. Shoppers are only rewarded
after reaching the required purchase threshold, leading to a cost-per-unit-moved that is lower than alternative promotions such as cost per
print or FSI, while at the same time encouraging loyalty to your brand over several weeks and months. According to our clients, One or Many
promotions have the best ROI in the industry.
UNIQUE ANALYTICS CAPABILITIES - CREATE THE RIGHT
PROMOTION & UNDERSTAND ITS EFFECTIVENESS
SavingStar’s data is unique. We have a household view of which retailers consumers are
shopping and which products they are buying – down to the UPC level. We use this data to
understand how your brand is currently performing against competitors and then personalize
the right offer for each shopper to drive sales and loyalty. Our One or Many promotions
not only lift share during a promotion, but after! When the promotion ends, we’ll issue a
full report on its success, including which products shoppers purchased, what stores they
shopped, pre and post promotion share changes against your competitors, overall category
shifts, how many buyers were new to your brand, and much more.
NEW FOR 2016! BRANDED EXPERIENCE, CRM
INTEGRATIONS & ALCOHOL OFFERS
Brands can now create a gallery of 100% paperless offers on mobile optimized pages
designed exclusively with your imagery and colors. Integrate shopper purchase data with
your CRM to enable personalized communications and drive more sales from current
buyers, grab share from brand switchers, and encourage trial from new buyers. We’ll
measure performance so you know exactly how to deliver the right offer to the right
person. Plus, alcohol brands can now offer digital rebates through SavingStar!
AT-A-GLANCE
WHO WE ARE
PRODUCTS & SERVICES
INDUSTRIES SERVED
SavingStar runs the most cost-effective 100% digital
(paperless) single and multiple transaction promotions
and loyalty programs for CPGs with offers redeemable
at 62,000 stores nationwide. Reach millions of shoppers
through our mobile app/website and large consumersavings services that white-label our technology.
• 100% Digital (Paperless) Cost Effective Grocery
Promotions – With SavingStar, there’s nothing to clip or
print! Reach millions of shoppers through SavingStar’s
mobile app and website with cash back offers
redeemable at over 62,000 stores when shoppers
use their store loyalty card or scan their receipt.
• CPGs
• Retailers (grocery stores, drug stores,
convenience stores, club stores, dollar stores)
EXPERTISE
SavingStar customizes promotions to drive loyalty with
industry-leading analytics. Stemming from our network
of 75+ grocery retailers enabling shoppers to link deals
to their store loyalty cards and 25+ receipt-scan retailers,
SavingStar craft s digital promotions and loyalty programs
based on actual shopping behavior.
MAJOR CLIENTS
•
•
•
•
•
General Mills
Unilever
Kraft Heinz
SC Johnson
Procter & Gamble
•
•
•
•
•
Henkel
Kellogg’s
Clorox
Campbell’s
Dole
• One or Many loyalty promotions (multi-shopping trip,
multi-retailer transactions) – Exclusive to SavingStar,
this unique multi-month program has the highest ROI
in the grocery promotions industry.
• Boost engagement incentives – Encourage shoppers
to engage with your brand by offering them
incentives to purchase specific products, watch your
video, or share their email address with you.
• Industry-Leading Analytics – With 75+ banners
enabling card-linked offers, SavingStar has the
largest digital grocery network. Our team uses actual
shopper data analyzed at the UPC level to customize
promotions for your brand.
• White-label – Create your own white-label rewards
program for your portfolio of brands.
KEY EXECUTIVES
David Rochon, CEO
Michael Libenson, President
Tom Murray, EVP, Sales
Per Jensen, VP, Analytics & Insights
CONTACT
TEL: 800.618.3893 ext. 986
Tom Murray
EVP, Sales
info@savingstar.com
The Guide to Digital Incentive Platforms • 2016
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TPGREWARDS.COM | RECEIPTMARKETING.COM
RECEIPT VALIDATION
Digital Receipt Validation System®* uses the retailer’s receipt to instantly validate consumer purchase & distribute virtual rewards in three
(3) easy steps.
1.
TPG Rewards validates purchase & distributes virtual rewards
within minutes, not days!
2. Works with basic camera-enabled cell phones. No need for
smartphones.
3.
No apps required.
4. Allows marketers to view market basket data associated with
promotional purchases.
5. No registration required.
6. Can be integrated into CRM and social media programs.
7.
Can be used for retargeting.
*Patent pending
TAP TECHNOLOGY
Allows consumers to engage with an in-store display or brand packaging with the
simple “tap” of their phone to instantly receive rewards and/or customized content.
1.
Tap chips are placed on your POP materials or on your
packaging.
2. Shoppers simply “tap” their phone on the display to see if
they are a winner. No app required.
3. Shoppers receive immediate notification of content that
is important to your brand.
Tap To Learn delivers important content such as recipes, trailers, beauty tips.
Tap To Earn enables participation in loyalty-based programs.
Tap To Win selects instant sweepstakes winners.
All activity is geographically tracked in real time, so you know if your
display is up or your promotion product packaging is in-store.
AT-A-GLANCE
WHAT WE DO
MAJOR CLIENTS
In addition to offering custom-designed consumer
promotional reward programs, TPG is the original
founder of digital receipt validation. With this patentpending technology, TPG Rewards is the only agency to
offer near-instantaneous purchase validation and virtual
reward distribution.
• General Mills
• Coca-Cola
John Galinos, President
• Tyson
• Kimberly-Clark
Neil Solomon, Partner
• Procter & Gamble
• Pepsi
George Patilis, Partner
• Kellogg’s
• Nestlé
Ed Hepner, Partner
• SC Johnson
• Johnson & Johnson
Kalin Mintchev, Partner
WHO WE ARE
TPG Rewards, Inc. is a consumer promotions agency
offering a broad repertoire of reward programs designed
to bolster brand awareness, drive trial & repeat purchase,
grow topline sales and build long-term loyalty for some of
the world’s most beloved brands.
KEY EXECUTIVES
INDUSTRIES SERVED
CONTACT
• Mass & Drug
John S. Galinos
212.907.7101
jgalinos@tpgny.com
• CPG
• Restaurant
• C-Store / Grocery
Don’t miss these other Industry Guides appearing only
in Shopper Marketing magazine in 2016.
A special supplement to
guide
the 2016
to Retail & Shopper Insights
RSIG16.indd 1
Retail & Specialty Printers
July 2016
Shopper Marketing Agencies
August 2016
Shopper Marketing Teams
September 2016
10/20/15 8:58 AM
Retail & Shopper Insights
November 2016
Contact Chuck Bolkcom at the Path to Purchase Institute at cbolkcom@p2pi.org
or (773) 992-4420 for more information.