3% - ProMind

1/3 Newspaper Readership in P1M.
Higher in Urban @ 1/2.
10
16
9
10
3
4
13
7
7
6
4
3
13
12
9
2
3
16
6
6
10
5
5
Every 2 days
3
5
Weekly
Monthly
73
64
Daily
61
67
Less often
47
No reading
Total (n=600)
Urban (n=210)
Ref. Q17. How often do you read newspapers?
Rural (n=390)
Male (n=338)
P4
Female (n=262)
ProMind © 2012
1/3 Newspaper Readership in P1M.
Higher among Young Age Group.
10
9
12
9
12
10
3
4
14
7
5
3
4
4
3
Daily
Every 2 days
Weekly
64
70
57
Monthly
Less often
No reading
Total (n=600)
Ref. Q17. How often do you read newspapers?
15-29 YO (n=290)
30-50YO (n=310)
P5
ProMind © 2012
1/3 Newspaper Readership in P1M.
Higher among Wealthier Group.
10
6
7
8
3
4
16
9
10
3
4
12
11
3
3
Daily
Every 2 days
Weekly
64
71
54
Monthly
Less often
No reading
Total (n=600)
Ref. Q17. How often do you read newspapers?
SEC ABC (n=267)
SEC DEF (n=333)
P7
ProMind © 2012
Low Magazine Readership across All Subgroups.
1
3
4
6
3
3
2
4
10
4
1
3
3
3
2
1
2
2
4
3
2
3
5
8
3
Daily
Every 2 days
84
88
88
76
79
Weekly
Monthly
Less often
No reading
Total
(n=600)
Urban
(n=210)
Ref. Q17. How often do you read magazines?
Rural
(n=390)
Male
(n=338)
P10
Female
(n=262)
ProMind © 2012
Low Magazine Readership across All Subgroups.
1
3
4
6
3
1
2
1
4
4
1
3
6
7
2
Daily
Every 2 days
84
88
80
Weekly
Monthly
Less often
No reading
Total
(n=600)
Ref. Q17. How often do you read magazines?
15-29 YO
(n=290)
30-50 YO
(n=310)
P11
ProMind © 2012
Low Magazine Readership across All Subgroups.
1
3
4
6
3
2
2
8
10
6
1
5
4
5
1
1
1
6
3
1
2
1
3
4
Daily
Every 2 days
87
85
84
89
72
Weekly
Monthly
Less often
No reading
Total
(n=600)
15-19 YO
(n=119)
Ref. Q17. How often do you read magazines?
20-29 YO
(n=171)
30-39 YO
(n=153)
P12
40-50 YO
(n=157)
ProMind © 2012
Low Magazine Readership across All Subgroups.
1
3
4
6
3
1
2
2
6
3
2
3
5
5
3
Daily
Every 2 days
84
85
83
Weekly
Monthly
Less often
No reading
Total
(n=600)
Ref. Q17. How often do you read magazines?
SEC ABC
(n=267)
SEC DEF
(n=333)
P13
ProMind © 2012
Low Magazine Readership across All Subgroups.
1
3
4
6
3
2
5
5
6
3
2
4
1
7
3
2
1
4
4
3
1
4
5
4
Daily
Every 2 days
84
79
85
84
87
Weekly
Monthly
Less often
No reading
Total
(n=600)
SEC AB
(n=110)
Ref. Q17. How often do you read magazines?
SEC C
(n=157)
SEC D
(n=183)
P14
SEC EF
(n=150)
ProMind © 2012
What are the leading
newspapers / magazines
in Mekong Delta area?
Tuoi Tre, Cong An & Thanh Nien: The Leading
Publications
GENERAL [74%]
WOMEN
[19%]
STUDENTS/
OTHERS
TEENS [13%]
49%
8%
35%
5%
28%
4%
- Muc Tim (9%)
- Bong Da (11%)
- Hoa Hoc Tro (8%)
- Sai Gon Tiep Thi
(8%)
- The Thao Hang
Ngay (4%)
- The Thao HCMC
8%
(3%)
[Base: Those who read newspaper or magazine P1M, n=221]
Ref. Q23b. Which newspaper/ magazine do you read the most often?
P16
ProMind © 2012
Tuoi Tre, Cong An & Thanh Nien: The Leading
Publications
GENERAL
WOMEN
STUDENTS/
[74%]
[19%]
TEENS [13%]
- Tuoi Tre (49%)
- Phu Nu VN (8%)
- Muc Tim (9%)
- Bong Da (11%)
- Cong An HCMC
- Tiep Thi & Gia
- Hoa Hoc Tro (8%)
- Sai Gon Tiep Thi
(35%)
- Thanh Nien
(28%)
OTHERS
(8%)
Dinh (5%)
- The Thao Hang
- The Gioi Phu Nu
Ngay (4%)
(4%)
- The Thao HCMC
- Tuoi Tre Cuoi
(3%)
(8%)
[Base: Those who read newspaper or magazine P1M, n=221]
Ref. Q23b. Which newspaper/ magazine do you read the most often?
P17
ProMind © 2012
Tuoi Tre, Cong An, Thanh Nien: Leading Publications.
Rural Affording General Publications Only.
TOP 10 PUBLICATIONS
(newspaper/ magazines)
8
16
6
2
15
3
1
9
9
9
Tuoi Tre Cuoi
6
2
4
9
Rural (n=105)
Urban (n=116)
27
33
29
Muc Tim
The Gioi Phu Nu
6
18
Bong Da
Hoa Hoc Tro
41
30
Thanh Nien
Phu Nu Viet Nam
29
20
Cong An TPHCM
Sai Gon Tiep Thi
52
46
Tuoi Tre
8
0
1
7
10
6
2
12
6
P4W print
Most often print
3
0
Ref. Q23a/b. Which news/ mags did you read in P4W? Most often in P4W?
3
0
5
2
P18
ProMind © 2012
Tuoi Tre, Cong An, Thanh Nien: Leading Publications.
More Cong An Reading among Elderly Groups.
TOP 10 PUBLICATIONS
(newspaper/ magazines)
9
5
14
9
6
5
30-50 y.o. (n=92)
15-29 y.o. (n=129)
28
28
1
15
Muc Tim
9
2
1
12
Tuoi Tre Cuoi
The Gioi Phu Nu
32
21
Bong Da
Hoa Hoc Tro
41
31
Thanh Nien
Phu Nu Viet Nam
23
25
Cong An
Sai Gon Tiep Thi
49
49
Tuoi Tre
5
5
10
1
P4W print
7
3
10
Most often print
4
1
12
5
3
Ref. Q23. The name of newspapers you read in past 4 weeks / read most often?
5
2
P19
ProMind © 2012
Tuoi Tre, Cong An, Thanh Nien: Leading Publications.
More Cong An Reading among Wealthier Groups.
TOP 10 PUBLICATIONS
(newspaper/ magazines)
49
Tuoi Tre
ABC (n=125)
6
8
5
13
6
6
7
4
7
8
10
DEF (n=96)
The Gioi Phu Nu
30
7
4
2
7
9
Sai Gon Tiep Thi
Hoa Hoc Tro
19
26
Bong Da
Phu Nu Viet Nam
28
30
Thanh Nien
Tuoi Tre Cuoi
29
41
Cong An TPHCM
Muc Tim
49
20
1
13
5
2
5
9
5
4
1
6
P4W print
1
Most often print
Ref. Q23. The name of newspapers you read in past 4 weeks / read most often?
P20
4
1
ProMind © 2012
TV
I
Radio
I
Prints
I
VCD/ P21
DVD
I
Internet
I
Game
online
ProMind
© 2012
For detailed findings or any
queries please feel free to
contact us at:
2nd Floor, Fonterra Bldg
38/6N Nguyen Van Troi St.,
Phu Nhuan Dist.,
Hochiminh City, Vietnam
T: (84-8) 3 997 1919
F: (84-8) 3 999 0126
E: info@promindvn.com
W: www.promindvn.com