media events

Bring fans into the experience online LIVE with
TrueLook
TM
Telepresence Technology
from Perceptual Robotics
sales@perceptualrobotics.com
www.perceptualrobotics.com/truelooksports
TrueLook Telepresence Technology, pioneered by Perceptual Robotics, Inc., (PRI) allows web users everywhere to take control of live, tele-robotic cameras on location in your ballpark or arena. Fans with ordinary web browsers can pan, tilt and zoom
to look wherever they want – not just at the game, but at players on the bench, fan reactions, and pre- and post-game activities. Since the cameras return still images, in-game use does not conflict with broadcast agreements, and unlike unsatisfying
“streaming” products, TrueLook is high-resolution, browser and low-speed modem friendly, and requires no plug-ins.
TrueLook is the perfect complement to broadcast media and is proven to attract and hold fans and advertisers. Cameras
can be used to facilitate ticket and merchandise sales or show off recreation and concession areas – in use by real fans LIVE!
Fans come back again and again, day after day, to look where they want, when they want, at what they want…
….LIVE, before, during, and after the game!
All examples shown were taken with standard TrueLook systems and appear unmodified (reduced to fit).
Visit www.perceptualrobotics.com/truelooksports for full size originals of these images and more.
1999 WOR
19
00
AS
H
CA
PI
TA
LS
LL
OTBA
A N FO
IN
GT
ON
IG
MICH
W
1999 NBA FINALS
1999
99
-2
0
S
LD SERIE
“What exactly is a Telepresence System?”
A Telepresence system consists of a number of robotic cameras on location, connected to networked computers that run the Telepresence
software and make the cameras completely interactive.
PRI supplies and installs the complete system, and, through our TrueLook Hosting Service, helps you develop custom HTML. We also host
the interactive photo pages so no new software or bandwidth is required at your server.
Our open programming interface is extremely flexible, and
our expert staff will
help you integrate
the cameras into
your website.
N
GET I
E
CLOS
“Perceptual Robotics’ technology is state-of-the-art. It's
by far the best live interactive technology available on
the web, and I've seen them all.”
— Joe Inzerillo, The United Center, Chicago
“What if more than one person is trying to use the camera?”
TrueLook systems adapt to high-traffic volumes using unique
time-sharing, camera management, and image reuse techniques. The TrueLook Server shares one or
more cameras among users who get to control a camera for a fraction of a second while
it moves, zooms, and snaps a still picture. By
the time the picture begins downloading to
the user, 2 or 3 more pictures have already
been taken by other users. The server also recognizes requests for similar images and can
reuse recent images that most closely match
the requested image. Typical system performance satisfies over 90% of requests with an image that closely matches, even under the
heaviest load.
Panoramic Telepresence - TrueLook cameras can produce 360 degree surround jpeg pictures LIVE at any interval and any size.
UPDATED EVERY 10 MINUTES
How can I make money with TrueLook?
Advertising/Sponsorship Sales — TrueLook is an excellent platform for sponsorship and online advertising. Users come back
again and again, and every picture taken is a new page view.
Logos can be burned into each image and permanently
brand it even if the user saves it, uses it as desktop wallpaper,
or prints it.
Selling the Building — Use TrueLook to show the place off: recreation areas, concessions, city skylines. You can let people
choose their seats. You can put a camera in the gift shop and
use PRI’s Look and BuyTM to sell merchandise or Look and Bid to
auction collectibles online.
Content Syndication/Access Fees — Once cameras are in
place, you will be able to offer camera access to other web
sites. Rights and compensation are between you and the
rightsholder of the event… concerts, boxing, wrestling, even
visiting teams.
League and/or team permission may be necessary for game
time coverage on any site other than the league or team site.
Contact PRI for league-specific rules.
ACTUAL FAN POSTING
Personal Pictures — TrueLook service also includes PRI’s
patent-pending “LIVEcard” function that allows fans to
share their pictures with friends and family. Fans can take
a picture, add a caption and send it to anyone they like!
Recipients can then click within the picture and get a live
camera view. Or, pictures can be posted publicly for all
other fans to see (message moderation and archiving tools
are available). It’s a great collaborative way to let your
fans themselves grow the traffic on your website! Save the
email addresses for future direct marketing, too!
YOUR ENTIRE
BUILDING AND
EVERY EVENT IN IT
IS NOW ONLINE
CONTENT FROM
WHICH YOU CAN
PROFIT. EVEN THE
EMPTY BUILDING
WILL GET TRAFFIC!
“We’ve used TrueLook from Perceptual Robotics at
all our major events for the last two years. It’s always
one of the most popular features on our site.”
— Daria DeBuono, NBA.com
FANS ARE THERE WHEN HISTORY IS MADE
YANKEES WIN THEIR 25TH WOR
LD SERIES
’
AN
D
R
JO
SOSA’S 60TH HR OF 1999
S
ST
LA
OT
H
S
Our Track Record:
19
A
NB
8
9
E
AM
G
AR
-ST
L
AL
A
AM
R
NO
PA
-
US Open 1997,’98,’99
Wimbledon ’98,’99 (IBM)
NBA All Star Game ’98
NBA Finals ’98,’99
NBA Draft ’99 (NBA.com)
WNBA All Star Game ’99
WNBA Championships ’98,’99
WNBA Draft ’99 (WNBA.com)
MLB All Star Game ’99
(majorleaguebaseball.com)
-
Cubs/Cardinals Series from Wrigley Field
Sept ’99
(cubs.com/chicagotribune.com)
-
The 1999 World Series
(majorleaguebaseball.com)
Permanent Installations:
- Yost Arena/Michigan Stadium, Ann Arbor
- MCI Center, Washington D.C.
- United Center, Chicago
- Wrigley Field, Chicago
Contact PRI at
sales@perceptualrobotics.com
www.perceptualrobotics.com
312-431-3440