market analysis over the romanian touristic market - TC

Transcription

MARKET ANALYSIS OF THE ROMANIAN TOURISTIC MARKET
1. Country’s Touristic Potentials
2. Tourist Accommodation Capacity
3. The Touristic Accommodation Activity
4. Romania’s Tourism, By Region Of Development
5. Future Development and Investments
6. Travel Agencies Activity
BIBLIOGRAPHY:
ANNEX 1: MAIN ORGANIZATIONS DEALING WITH TOURISM
ANNEX 2: TOP 24 ROMANIAN TRAVEL AGENCIES
INTRODUCTION
Following document aims to present all important aspects of the tourism in Romania starting with fundamental
information important for our conclusions and development forecasts.
Analysis is then covering the latest data from the Romanian tourism industry and tourism inbound /outbound flow
especially interesting for those Agencies then would like to take a piece of the cake in fast expanding outbound flow
of Romanian tourists and with increasing demand for quality.
For those who would explore this market chapter 6 will be of great interest where we write about your potential
partners or competitors in offering tourist services. This market is highly competitive and new sales strategies are
being employed like Internet web-sales.
Six step market analysis is important part of the analysis which will give you more profound information about
implementing future strategies to successfully step in the market and 4Ps Marketing Mix will give you some suggestions
about products to offer, pricing strategy, how to approach your potential clients and ways to promote yourself.
Finally the whole analysis is wrapped up in conclusions.
1. COUNTRY’S TOURISTIC POTENTIALS
The exceptional tourism potential of Romania has two main components:
Natural component, represented by spectacular landscapes, relief varied configuration, favorable climatic
conditions, lots of natural therapeutic spas; historical component, represented by traces of succeeding civilizations
that lived on Romanian territory since ancient times, monuments and lay or religious art objects, museums and
museum collections, beautiful and original ethnographical and folklore elements, actual prestigious achievements.
They constitute very attractive elements of Romanian tourism offer, presenting a wide variety of tourism types: stay
(seaside, mountain, watering), hunting and sportive fishing, cultural tourism at large, professional tourism a.s.o. Due
to its geographical position and to the three natural elements defining its landscape structure and territory: the
Carpathians, the Danube and the Black Sea, Romania has
the status of a Pontian-Danubian- Carpathian country.
Each natural element, by its specific, has a certain capacity
of tourism potential, pursued on major steps of relief,
increasing from the plain to the hills and plateaus up to the
mountains, excepting Romanian seaside of the Black Sea
and the Danube Delta, which present physical and
geographical original aspects .Romania holds a huge
treasury of archaeological traces, historical, architecture
and art monuments, as well as a valuable patrimony
certifying continuous labor and life evolution on these
lands, Romanian
culture and art development. The main cultural and
historical tourism resources are the following:
- archaeological artifacts;
- historical, architecture and art monuments of
unique value;
- museums and memorial houses;
- folklore and traditions;
- tourist villages.
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“Market Analysis Over the Romanian Touristic Market “
Here are some of the most representative tourism areas of Romania with their special characteristics:
Bucharest - capital of Romania - the largest political, industrial, administrative, cultural, and scientific and tourism
centre of the country;
The Carpathians - due to their width, easy access, original and beautiful mountain landscapes, rich mineral waters
and lots of possibilities for winter sports, represent the largest and the most complex tourism area of the country.
Here are located international famous mountain resorts Poiana Brasov, Sinaia, Predeal, which besides Borsa, Stâna
de Vale, Paltinis, Durau, Semenic, Muntele Mic, Balea have modern hotels and smart villas, restaurants, various
entertainment, tracks and installations for winter sports and cable transport. Watering tourism has also strong
treatment, accommodation and entertainment centres in beautiful resorts from the Carpathian valleys and
plateaus: Bãile Herculane, Baile Felix, Cãlimãnesti- Caciulata, Slanic-Moldova, Bãile Tuºnad, Covasna, Vatra Dornei
and others.;
Romanian seaside of the Black Sea - this region is a complex one which increases its tourism value. It lies on 245
km length, with the Danube Delta and the lagoon complex Razim-Sinoe in the North and on about 70 km to the
South the seashore itself. The seaside resorts which are well known at international level Navodari, Mamaia, Eforie
Nord, Eforie Sud, Techirghiol, Costinesti, Olimp, Neptun, Jupiter, Aurora, Venus, Saturn, Mangalia, all have modern
accommodation, treatment centres and various entertainment opportunities.
Danube Delta - is located in the North of Romanian seaside, 122 km from Constanta. It is a very wide area of reed¸
water lilies, carnivorous and amphibious plants, poplar woods and weeping willows. It is also the richest fauna park
in Europe, with over 300 bird species, 60 fish species of great economic value;
North Moldavia, Bucovina or “Highlands of Moldavia” - is famous at international level due to its monasteries and
churches Voronet, Moldovita, Sucevita, Humor, Arbore, Dragomirna, Putna and others;
Maramures - Oas - this area represents one of the most original, historical and ethnographical regions of the
country. Wooden churches and massive gates have original engravings and various ornaments, Dacian pottery
(Vama-Oas);
Oltenia - is a very important tourism area situated between the Southern Carpathians and the Danube;
Transylvania - known as such since the Roman conquest, it is a geographical region of Romania situated inside the
Carpathian arch;
Central Moldavia - this is the Romanian historical district situated at east of the Eastern Carpathians;
The Danube - since antiquity, it has been a communication channel, by river or by land, between Central Europe
and Balkan peninsula;
Banat - this ancient habitation and Romanian culture region, is situated in South-Eastern part of Romania between
the Danube, the Mures River and the Carpathians chain.
2. TOURIS ACCOMMODATION CAPACITY
Establishment of tourist’s reception with functions of
tourist accommodation means any construction or
arrangement, which provides permanently or seasonally the
accommodation and other specific services to the tourists.
Establishments of tourist’s reception with functions of
tourists accommodation do no include: establishments of
accommodation used exclusively by owners or tenants, for
over one year, irrespective of their classification; population
secondary dwellings used for tourism purposes, exclusively by
their owners; hostels and boarding schools during school year,
hospital units.
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The establishments number of tourists reception with functions of tourists accommodation includes establishments
of tourists reception existing on July 31 of respective year, excluding those whose activity was interrupted for a longer
period of time, in order to carry out capital repairs or for important changes of their accommodation capacity or/and
category.
Statistical surveys comprise establishments of tourist’s reception with tourist’s accommodation functions having at
least 5 bed places as capacity of tourist’s accommodation.
Tourist’s accommodation capacity in function (expressed in places-days) represents the number of accommodation
bed places put at the disposal of tourists by establishments of tourists reception, taking into account the number of
days as long as they are opened in the respective period. The bed places from the rooms or establishments temporarily
closed, due to the lack of tourists, for capital repairs or for other reasons are excluded.
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The indicators were grouped according to the ownership type of the unit’s, social capital as follows:
State majority ownership, comprising state integral capital, public of national and local interest, mixed (over 50%
state social capital);
Private majority ownership, comprising private integral capital, mixed (over 50% private social capital), foreign
integral capital, co-operative and community capital.
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With the upper table we followed to show almost all the touristic accomodation, from 5 stars hotels to rural tourist
boarding houses and ship accomodation spaces; what is interesting is the fact that at some sort of accomodation the
middle and upper class capacity tends to miss.
3. THE TOURISTIC ACCOMMODATION ACTIVITY
Number of tourists accommodated in the establishments of tourists reception with function of tourists
accommodation includes all persons (Romanians and foreigners) who travel outside the localities where their stable
domicile is situated, for less than 12 months and who stay at least one night into an establishment of tourists reception
in the visited areas of that country; the main reason of the trip is different from carrying out a paid activity in the
visited places.
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Overnight stay represents each night for which one person is registered into an establishment of tourist’s reception
with functions of tourist’s accommodation, no matter if this person is present or absent from the room.
Foreign tourist, who is accommodated in an establishment of tourist’s reception with functions of tourist’s
accommodation, is registered by his residence country or geographical residence area.
Net use of bed places indices of the capacity of tourists accommodation in function are calculated as the ratio
between the number of overnight stays and the capacity of tourists accommodation according to the respective period.
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4. ROMANIA’S TOURISM, BY REGION OF DEVELOPMENT
Number of Romanian residents who have made touristic trips in the country and abroad has increased in first quarter of
2009 with 15.4% from first quarter of 2008. During the same period, the number of trips made by residents increased
by 15.2% over first quarter of 2008. Travel for vacations has been the maximum in January, internal and also external
destinations. As in previous years, Romanian tourists prefer to travel short, less than 4 days.
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The number of Romanian residents who travel for tourism purpose has increased in the first quarter of 2009 with
over 15% to the same period of previous year. The number of Romanians residents who have made touristic trips in
the first quarter of 2009 was 2.3994 million, increase with 15.4% compared with the first quarter 2008. From these
people, the ones with ages from 25 to 44 years represented the largest share in the total number of tourists meaning
47%, followed by groups of 45-64 years (25.5%) ,15-24 years (20.5%) and 65 and over (7.%). The number of touristic trips
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made by residents in the first quarter of 2009 was 2830.6 thousand, increased with 15.2% compared with the first quarter
of 2008.
In the period under review the share of holiday trips was 92.8%, being approximately equal to that of the corresponding
period of 2008, while traveling for business and professional reasons were 3.8%. The most traveling trip in the holiday
quarter in 2009 were spent between 1-3 nights, we could notice a slight tendency to increase from the corresponding
period of previous year.
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International visitor is, from statistical viewpoint, any person who travels to one country, other than his residence
country, for a period no longer than 12 months, the main purpose of his visit being another one than carrying out a
paid activity in the visited country.
Arrivals include the number of foreign visitors registered when entering the country.
Departures include the number of Romanian visitors who travel abroad and are registered when leaving the country.
The same person from abroad can perform in the respective period several trips inside the country, being registered as
a new arrival each time. Departures of Romanian visitors abroad are treated in the same way.
The following categories of travelers are excluded from arrivals and departures of international visitors: persons
entering or leaving the country as migrants; diplomats, consular representatives and members of armed forces when
going to/coming from the place where their mission should be carried out, into another country; refugees or nomads.
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It can be easily noticed that the taste of the Romanian for traveling grew from 8905764 in 2006 up to 13072181 in 2008,
so the number of the Romanian Travelers exceeds the number of foreign visitors to Romania. And their main
preference in means of transportation it is being represented by their own car, not because it might be cheaper but
because they visit the near by countries and in this way their mobility and freedom to visit grows.
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The structure of trips according to the duration
Over 29 nights
15- 28 nights
8-14 nights
4-7 nights
1-3 nights
Most
trips
for
vacations
were
destination
countries
from
Europe
About 98.8% of holidays trips abroad were completed in first quarter of 2009 and were intended for European
countries, most of which in EU countries meaning 85.2%.
The main countries in which Romanian residents have traveled in the holiday quarter in 2009 were Hungary,
Italy, Austria, Spain, and Turkey.
Total number of nights spent for traveling completed in first quarter 2009 meant around 10.3936 million,
dropping 4.4% over first quarter of 2008. Most nights were spent for vacations, and 87.9% in first quarter 2009.
From the total of 9131.0 thousand nights registered for holidays, 84.9% were achieved in Romania and 15.1%
abroad, while maintaining the same trend as in the first quarter of 2008.
Over two thirds of money spending for resident’s holidays and businesses has been made in Romania.
In the first quarter of 2009, Romanian residents spent approximately 855.0 million lei for holiday travel and
business, of which 71.9% for those that have targeted internal destinations.
Of the total tourist spending for holiday travelers in the first quarter of 2009, 77.4% were for travel expenses in
the country, and 22.6% for travel abroad.
Table 1: Tourist Number According to the Main Goal of the Trip
Goal Of The Trip(first quarter of 2009)
Total Tourist
Total
Female
Male
2.399.428
1.133.232
1.266.196
2.136.612
1026.629
1.109.983
93.234
44.650
48.584
7.255
2.339
4.916
1.582.625
777.274
805.351
1. Holidays
- Tourists in the country
- Tourists outside the country
- Tourists in and outside the country from total holidays
Friends and family visit
- Total
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1.526.759
752.253
774.506
51.348
24.439
26.909
4.518
582
3.936
689.585
333.659
355.926
611.206
297.982
313.224
75.488
35.095
40.393
2.891
582
2.309
82.460
11.722
70.738
62.359
8.901
3.458
19.234
1.954
7.280
867
867
-
79.867
47.892
31.975
- Tourists in and outside the country
from total holidays
Holidays of 4 nights and more
- Total
2. Business and Personal reasons
- Total
3. Other reasons (religious pilgrimage, medical treatment)
– Total
Table 2: The Evolution of the Tourist Number According To the Main Reason of the Trip;
The Goal of the Trip( In the first quarter of 2009 comparing with the
same period of last year)
Total
115,4
Female
110,3
Male
120,5
- Total
117,5
112,4
122,7
Total Tourists
1. Holidays
122,0
112,4
27,9
66,1
65,1
67,1
68,0
80,4
63,4
- Total
114,1
107,3
121,4
118,4
111,6
25,9
58,5
51,8
66,2
42,3
20,0
50,7
94,1
92,7
95,3
103,1
101,4
104,8
56,9
55,7
58,1
37,6
20,0
48,4
87,2
53,0
97,6
Visit at Friends and Family
Holidays of 4 nights and more
- Total
2. Business and Personal reasons
- Total
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82,2
51,9
91,2
108,9
47,2
127,7
99,1
95,7
104,6
- Total
Table 3: Number of Tourist According to Gender, Age and Social Status Who Traveled for Business and
Pleasure in the First Quarter of 2009
Total number of tourist (First Quarter of 2009)
Total number
of tourists
Total
Number of tourist
with 1-3 overnight
stays
Number of
tourist with 4
overnight
stays
2.399.428
1.616.194
703.367
Female
1.133.232
753.431
331.909
Male
1.266.196
862763
371.458
15-24 years
4.492.777
311.337
175.574
25-44 years
1.127.239
806.335
302.610
45-64 years
611.083
404.600
180.418
65 years and over
168.329
93.922
44.765
Employee
1.338.035
944.736
375.444
Employer
35.331
25.649
9.036
Freelancer in non-agriculture activities
67.651
53.250
14.401
158.275
115.754
36.427
2.383
1.579
804
45.767
22.663
45.767
Retired
348.975
200.872
106.917
Student
308.545
183.662
120.838
Housewife
88.275
67.035
18.327
And others
6.196
994
1.009
1. According to gender:
2. Age
3. Social status
Freelancer in agriculture activities
Member of some association
Unemployed
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Table 4: Number of Tourist That Have Made Trips with Religious Purpose;
Number of tourist with 1-3
overnight stay
Total no. of tourist
Total
33.084
26.956
23.907
20.843
91.77
6.113
- 15-24 years
2.024
2.024
- 25-44 years
13.380
9.652
- 45-64 years
9.104
6.704
- 65 years and over
8.576
8.576
13.867
8.792
Freelancer in agriculture
2.520
2.520
Unemployed
1.012
1.012
Retired
11.324
10.271
Student
2.297
2.297
Housewife
2.064
2.064
1. According to gender
- Female
- Male
2. Age
3. Social status
Employee
Table5: Number of Trips According To the Main Reason of the Trip;
Main reason(in the first quarter)
Total
Female
Male
2.830.603
1.314.289
1.516.314
2.627.346
1248481
1.378.865
2.510.010
1.196.729
1.313.281
117.336
51.752
65.584
1.904.455
922.139
983.216
1.841.943
895.100
946.843
62.512
27.039
35.473
729.613
351.422
378.191
644.569
313.727
330.842
85.044
37.695
47.349
108.397
17.297
91.100
- Trips in the country
83.594
14.476
69.118
- Trips outside the country
24.803
2.821
21.982
94.860
48.511
46.349
1. Total Holidays
Holidays
- Total
Visit at Friends and Relatives
Total
Trips of 4 nights and over
- total
Business and Professional Reasons
- Total
- Total
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Table 6: Trips for Holiday and Business According To the Month of Departure, Trip Duration, and Type of
Accommodation.
in the First Quarter Of
2009
Total
Trip for
holiday and
business
2.735.743
Internal
Trip for
holiday and
business
External
Internal
External
2.593.604
142.139
108.397
83.594
24.803
1.053.857
1.000.081
53.776
20.639
15.876
4.763
671.367
637.195
34.172
45.014
36.652
8.362
1.050.519
946.328
54.191
42.744
31.066
11.678
1-3 overnight
1.974.479
1.935.481
38.998
76.746
70.040
6.706
4-7 overnight
585.220
541.113
44.107
19.988
8.926
11.062
8-14 overnight
129.430
101.975
27.455
3.909
2.558
1.351
15-28 overnight
21.632
7.656
13.976
2.866
n/a
2.866
24.982
The main type of accommodation
Hotels (motels, ins,
touristic villa)
473.142
Camping
10.935
School camps
7.395
7.379
17.603
4.888
2.070
2.818
415.835
5.7307
53.666
41.331
12.335
10.935
n/a
2.287
2.287
n/a
7.395
n/a
n/a
n/a
n/a
139.634
10.310
9.024
5.283
2.070
3.213
28.906
28.906
n/a
1.786
1.786
n/a
2.067.548
1.997.362
70.186
40.120
34.613
5.507
8.183
2.561
5.622
5.255
1.507
3.748
According to the month of departure
January
February
March
Trip Duration
Over 29 overnight
Private rented properties
Secondary Accommodation
Friends and family
Other kind
Table 7: Inside Trips for Religious Pilgrimage, According To the Duration of the Trip, Organizing the Trip,
Transportation and Main Accommodation;
Touristic Area
Total
Total
Seaside
Mountains
Round trip
Other Areas
27.119
2.024
9.995
2.214
12.886
1-3 overnight stay
23.097
n/a
9.299
2.214
11.584
4-7 overnight stay
4.022
2.024
696
n/a
1.302
on their own
20.606
2.024
8.345
1.122
9.115
other means
6.513
n/a
1.650
1.092
3.771
4.168
n/a
4.168
n/a
n/a
Bus
19.086
n/a
4.956
2.214
11.916
Car
2.994
2.024
n/a
n/a
970
Trip Duration
Trip Organizer
Main transportation method
Train
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Other
871
n/a
871
n/a
n/a
Main accommodation used
Hotels and similar accommodations
6.998
n/a
3.732
1.092
2.174
Private rented houses
9.654
2.024
4.168
n/a
3.462
Holiday Houses
2.064
n/a
n/a
n/a
2.064
Relatives
4.377
n/a
n/a
1.122
3.255
Other methods
4.026
n/a
2.095
n/a
1.931
Table 8: Trips all over the country, divided according to accommodation, destination, number of overnight stays
and transportation means:
Total
Total
Seaside
Mountain
Treatment
resorts
Danube
Delta
Circuit
Other
2.593.604
44.205
694.260
32.005
5.856
35.435
1.781.843
1-3 overnight stay
1.935.481
36.899
441.057
17.686
5.856
21.902
1.412.082
4-7 overnight stay
541.113
6.150
202.804
12.485
n/a
12.799
296.874
8-14 overnight stay
101.975
1.156
37.052
1.834
n/a
n/a
61.933
15-28 overnight stay
7.656
n/a
2.351
n/a
n/a
734
4.571
0ver 29 overnight stay
7.379
n/a
966
n/a
n/a
n/a
6.383
on their own
2.513.619
43.287
66.2730
25.795
5.856
33.442
1.742.509
other means
79.985
918
31.530
6.210
n/a
1.993
39.334
train
327.053
4.047
134.919
1.866
n/a
4.781
181.440
bus
823.976
12.189
129.328
6.505
930
10.996
664.028
car
1.287.095
24.632
374.233
23.634
4.923
18.215
841.455
155.480
3.337
55.780
n/a
n/a
1.443
94.920
415.835
8.359
302.980
18.429
n/a
n/a
86.067
10.935
n/a
n/a
n/a
n/a
2.287
Duration of the trip
Trip Organizer
Main way of transportation
other means
Main accommodation means
hotels
camping
school camp
n/a
7.395
n/a
n/a
n/a
n/a
n/a
1.656
holiday houses
130.610
3328
97.325
10.420
3174
n/a
16.363
rented houses
28.906
1.257
9.909
n/a
n/a
n/a
17.740
Table 9: Expenses for business trips
(thousands lei at current prices)
Total
Total
Trip duration
Internal
External
103.106
32.728
70.378
1-3 overnight stay
36.614
20.497
16.117
4-7 overnight stay
28.426
8.505
19.921
8-14 overnight stay
6.344
2.291
4.053
15-28 overnight stay
25.908
n/a
25.908
5.814
1.436
4.379
over 29 overnight stay
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5. FUTURE DEVELOPMENT AND INVESTMENTS
The tourism sector constitutes one of the
most important sources of wealth of nations
regardless of their level of development. The
negative impact of tourism, including its growing
threat to the aims and practice of many
conservations bodies was becoming better and
more widely understood, in developed and
developing countries alike. Mass tourism can
destroy the environment, the economy, the host
country and its people, even the tourists
themselves.
Sustainable
development
is
the
development that meets the needs of the present
without compromising the ability of future
generations to meet their own needs. The effect
of our continuing misuse of the earth’ resources, the part played by tourism in this process, the links between
development and tourism are very important issues to be solved. The economic, social and political context of the
period after 1990 has not been one that contributed to the Romanian tourism development. Today, the Romanian
hospitality industry confronts itself with problems such as: the decline of the internal and external tourist demand, an
old tourist product, the low standard in the services which do not satisfy the tourists` expectations, the payment and
too high prices compared to the quality of the services, an insufficient promotion.
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6. Travel Agencies Activity
Tourism action represents the specific way to carry out the trip of the tourist and the conditions provided by the
organizer economic unit during this period.
Tourists participating in a tourism action are persons who benefit by the services rendered and sold by the economic
unit, organizer of the respective tourism activity.
Tourists-days for a tourism action are determined by multiplying the number of tourists participating in tourism actions,
with the actual duration in days of the respective tourism action.
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The current document contains an annex “Top 24 Romanian Travel Agencies”
Page 25
Bibliography:
“Turismul Romaniei” by INS (Institutul National de Statistica)
“Cererea Turistica a Rezidentilor in Romania” by INS (Trimestrul I 2009)
Economia turismului rural si a agroturismului by Eugen Buciuman – Prof. Univ. Dr
Economie rurala by Eugen Buciuman – Prof. Univ. Dr
www.insse.ro
www.manpres.ro
www.anat.ro
www.romaniantourism.ro
www.stiri-turism.com
www.turism.ro
www.infotravelromania.ro
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Annex 1:
Main organizations dealing with tourism
The main organization that deals with tourism is the “National association of the Tourist Agencies”, in short ANAT which is
an organization that deals with representing and defending the professional interests of its members, on internal and
external. ANAT guaranties the rising of the quality level in Romanian tourist services.
Besides ANAT there are other several organization that deals with particular things.
Asociatia Nationala de Turism Rural, Ecologic si Cultural – ANTREC:
Asociatia pentru Promovarea si Dezvoltarea Turismului LITORAL:
Federatia Industriei Hoteliere din Romania – FIHR:
Federatia Patronala din Turism – FPT:
Federatia Patronatelor din Turismul Romanasc - F.P.T.R.:
Organizatia Patronala a Turismului Balnear din Romania – OPTBR:
Asociatia Ghizilor Montani din Romania – AGMR:
Asociatia pentru Actiune in Arii Protejate "PRO NATURA":
Romanian Convention Bureau :
Asociatia Romana Bed & Breakfast:
Asociatia Nationala a Salvatorilor Montani din Romania:
www.antrec.ro
www.asociatia-litoral.ro
www.fihr-romanianhotels-org.ro
www.rotravel.com/fpt/
www.fptr.org
www.spas.ro
www.agmr.go.ro
www.pronatura.ro
www.conventionbureau.ro
www.bed-and-breakfast.ro
www.ansmr.ro
Page 27
Annex 2
Top Romanian Travel Agencies
1)
HAPPY TOUR SRL, From BUCURESTI,
Address of the head office:
“HAPPY TOUR SRL”
STR. DOCTOR IACOB FELIX, Nr. 59, Sector 1, BUCHAREST, 070000
Telephone:
+40 21 307 0600
+40 21 307 0630
+40 21 307 0631
Fax: +40 21 307 0640
www.happytour.ro
www.ryanair.ro
office@happytour.ro
Registrated:
Tax Number:
Reg. Number:
Social Capital:
Activity:
13.12.1994
RO6842431
J40/23452/1994
1.775.620,00 RON
6330 Activities of travel agencies and tour operators, tourist assistance activities.
Ranking:
Place 987 in Top Profit 2007
Place 557 in Top Revenue 2007
Place 563 in Top Expenditures 2007
Place 7090 in Top Employers 2007
Financial data HAPPY TOUR SRL
Year balance Turnover (RON)
1999
2000
2001
2002
2003
2004
2005
2006
2007
951.301,40
22.179.016,60
34.260.212,40
54.133.075,50
64.464.456,90
89.523.668,90
105.918.036,00
137.386.887,00
155.139.699,00
Income (RON)
1.211.413,60
22.579.467,00
34.716.726,10
54.499.896,30
65.007.660,20
90.362.155,50
106.846.394,00
138.288.524,00
156.422.585,00
expenditure (RON)
1.031.298,30
22.201.316,90
34.079.305,50
52.993.446,40
63.634.725,30
88.299.291,60
104.251.456,00
133.161.288,00
149.679.695,00
Net income /
net loss (RON)
127.401,40
252.180,40
576.670,90
1.143.746,70
1.074.546,90
1.548.368,50
2.144.938,00
4.281.170,00
5.541.410,00
Employees
28
30
40
44
54
66
72
72
79
Page 28
The field of activity of the HAPPY TOUR SRL
6330 .Activities of travel agencies and tour operators, tourist assistance activities nec
This class includes:
- Activities of travel agencies:
* Activities and information consulting in the field of tourism, organization of tours, with or without purchasing places
for accommodation and transport;
* Activities tour operators;
* Activities of tourist information offices and accommodation;
* Guide services for travel insurance and places of rest and treatment.
Page 29
2) EXIMTUR SRL, Cluj-Napoca, Cluj
Headquarters address social Eximtur SRL.
STR Mitropolitul Andrei Saguna, Nr. 34-36, CLUJ-NAPOCA
Registered:
Tax number:
Reg. Number:
Social Capital:
Telephone:
Fax:
17.03.1993
RO3553943
J12/1029/1993
100000.00 RON
+40 26 443 3569
+40 26 443 3569
www.eximtur.ro
www.eximtur.ro
travel@eximtur.ro
Activity:
6330 Activities of travel agencies and tour operators, tourist assistance activities nec
Ranking:
Place in the 7488 Top Profit in 2007
Place in the Top 768 Income in 2007
Place in the Top 741 Expenditures in 2007
Place in the 5086 Top Employers 2007
Administrative DataEXIMTUR SRL
Financial data EXIMTUR SRL
Year balance
1999
2000
2001
2002
2003
2004
2005
2006
2007
Turnover (RON)
4.059.854,70
8.604.067,80
16.255.678,70
27.834.843,40
38.554.413,60
57.706.297,10
74.426.308,00
97.532.112,00
118.138.998,00
Income (RON)
4.152.839,00
8.753.551,20
16.469.185,10
28.104.193,80
38.868.624,40
58.103.731,60
74.833.588,00
98.139.420,00
118.668.886,00
expenditure (RON)
4.096.083,90
8.573.465,10
16.213.234,10
27.631.329,20
38.702.612,10
58.014.224,60
74.742.864,00
96.650.136,00
117.587.942,00
Net income /
net loss (RON)
46.063,40
134.835,00
236.014,20
471.044,40
118.644,20
63.786,10
60.216,00
1.275.811,00
783.557,00
Number of
employees
15
18
23
30
45
56
80
85
109
Page 30
Main area of activity of Eximtur SRL.
6330. Activities of travel agencies and tour operators, tourist assistance activities nec
Page 31
3) MARSHAL TURISM SRL, Bucharest
Headquarters address social MARSHAL TOURISM SRL.
BD. Magheru, Nr. 43, Sector 1, BUCHAREST, 010326
Registered:
Tax Number:
Reg. Number:
Social Capital:
16.06.2006
RO5511863
J40/7161/1994
150.000,00 RON
Phone:
+40 21 314 0880
+40 21 319 4455
Fax: +40 21 319 4456
www.marshal.ro
magheru@marshal.ro
Activity:
Ranking:
Place Top 41,151 in profit in 2006
Place in the 1125 Top Revenue in 2007
Top place in 1084 Expenditure in 2007
Financial data MARSHAL TURISM SRL
Year balance
1999
2000
2001
2002
2003
2004
2005
2006
2007
Turnover (RON)
14.911.251,30
22.255.686,60
32.816.613,00
46.533.640,10
47.288.893,40
55.946.600,30
51.919.062,00
70.481.065,00
80.079.438,00
Income (RON)
15.414.242,30
22.796.217,60
33.302.315,30
47.056.399,00
47.867.584,80
56.512.841,50
60.111.185,00
71.889.275,00
81.119.937,00
expenditure (RON)
14.620.504,40
22.479.798,70
32.162.939,80
46.331.764,90
48.288.268,00
55.803.234,80
54.673.060,00
71.743.777,00
81.030.282,00
Net income /
net loss (RON)
476.204,90
164.771,00
840.167,70
481.258,00
-420.683,20
548.888,80
4.546.621,00
109.613,00
9.545,00
Number of
employees
47
49
63
47
62
58
60
63
103
Page 32
Main area of activity (CAEN) of MARSHAL TOURISM SRL
* Guide services for travel insurance and places of rest and treatment
Page 33
.
4) JINFO TOURS SRL
Registered:
Tax Number:
Reg. number:
Social Capital:
08.05.1991
RO445220
J40/2734/1991
1000,00 RON
Phone:
+40 21 222 8383
+40 21 312 0181
Fax: +40 21 311 0998
www.jinfotours.ro
office@jinfotours.ro
Activity:
Headquarters address social JINFO TOURS LLC
STR Jules Michelet, Nr. 1, Loc. BUCHAREST, Sector 1, Jud. BUCHAREST.
Financial data JINFO TOURS SRL
Year balance
1999
2000
2001
2002
2003
2004
2005
2006
2007
Turnover (RON)
7.322.049,60
11.278.836,10
21.470.206,00
25.634.558,60
33.096.986,70
42.323.406,50
43.264.550,00
47.314.644,00
56.332.698,00
Income (RON)
7.412.901,40
11.471.223,80
21.628.739,10
25.726.380,30
33.244.733,40
42.542.894,50
46.638.134,00
47.678.766,00
57.242.782,00
expenditure (RON)
7.309.991,80
11.285.071,00
21.323.247,20
25.394.022,00
32.344.915,40
41.745.896,10
45.329.478,00
47.010.366,00
56.823.226,00
Net income /
net loss (RON)
88.645,10
143.061,40
263.897,80
251.975,20
678.375,00
594.689,00
1.061.052,00
540.469,00
336.604,00
Employees
22
40
55
50
55
55
56
55
67
Page 34
Main area of activity (CAEN) of JINFO TOURS SRL
Page 35
5) ACCENT TRAVEL & EVENTS SRL
Headquarters address ACCENT TRAVEL & EVENTS LLC
STR Bishops, Nr. 5, AP. 2, Sector 1, BUCHAREST.
Registered:
Tax Number:
Reg. Number:
Social Capital:
18.12.2007
RO12097170
J40/7734/1999
250.000,00 RON
Phone:
+40 21 312 4052
+40 21 314 1980
Fax: +40 21 314 1981
www.raminfo.ro
www.accenttravel.ro
office@accenttravel.ro
CAEN: 6330 Activities of travel agencies and tour operators, tourist assistance activities nec
Place 18,129 in Top Employers
Financial data ACCENT TRAVEL & EVENTS SRL
1999
2000
2001
2003
2004
2005
2006
2007
74.446,20
1.885.636,60
4.314.342,90
9.537.533,10
17.306.002,20
29.047.423,00
39.692.689,00
51.057.649,00
Income (RON)
expenditure (RON)
76.701,00
1.924.388,20
4.359.178,90
9.654.577,00
17.436.564,20
29.198.030,00
39.962.326,00
51.404.045,00
89.018,20
1.925.320,40
4.322.952,00
9.586.170,50
16.821.280,10
26.608.982,00
37.313.340,00
47.422.642,00
Net income /
net loss (RON)
-12.317,20
-932,20
34.175,90
45.875,30
460.963,10
2.178.598,00
2.231.301,00
3.342.274,00
Employees
4
6
10
11
15
22
27
32
Page 36
Main area of activity (CAEN) of ACCENT TRAVEL & EVENTS SRL
* Guide services for travel insurance and places of rest and treatment
.
Page 37
6) SUNMEDAIR TRAVEL & TOURISM SERVICES SRL, Bucharest
Headquarters address SUNMEDAIR TRAVEL & TOURISM SERVICES.
STR LIPSCANI, Nr. 42, Sector 3, BUCHAREST.
Registered:
Tax number:
Reg. Number:
Social Capital:
Phone:
Fax:
19.03.2007
RO13683142
J40/1161/2001
249.730,00 RON
+40 21 336 7784
+40 21 305 9950
www.sunmedair.ro
www.gotravel.ro
office@gotravel.ro
Activity:
6323 Other activities related
Ranking:
Place 11,288 in 2007 Top Employers
Financial data SUNMEDAIR TRAVEL & TOURISM SERVICES SRL
2002
2003
2004
2005
2006
2007
14.702.714,60
19.344.311,20
31.760.077,90
36.491.410,00
41.491.360,00
44.101.216,00
Income (RON)
14.803.251,60
19.572.208,20
32.143.217,80
37.064.624,00
42.170.315,00
44.838.299,00
expenditure (RON)
14.650.007,20
19.384.959,10
32.024.256,10
36.830.620,00
42.142.031,00
44.263.067,00
Net income /
net loss (RON)
97.759,20
100.441,10
61.437,10
179.604,00
2.400,00
466.905,00
Employees
18
25
31
41
46
50
Page 38
Main area of activity (CAEN) of SUNMEDAIR TRAVEL & TOURISM SERVICES
6323 Other activities related air
- Services operating airports (excluding handling incarcaturilor), the routing of air traffic and other ancillary services to
air transport;
- Airport ground services, activities of flying schools for commercial lines (with a professional certificate).
This class excludes:
- Flight school activities, except those certificates of professional
Page 39
7) ATLANTIC TRAVELS SRL, Sibiu
Headquarters address: ATLANTIC Travels Ltd.
STR tractor, Nr. 14, Sibiu
Registered:
Tax Number:
Reg. Number:
Social Capital:
16.12.1994
RO6861360
J32/1994/1994
30.000,00 USD
Phone:
+40 26 921 8819
+40 26 923 1012
+40 26 923 5505
Fax: +40 26 922 4101
www.ramadasibiu.ro
www.atlassib.ro
office@trans-car.ro
Activity:
7415 management activities of holding
Ranking:
Financial data ATLANTIC TRAVELS SRL
Year balance
1999
2000
2001
2002
2003
2004
2005
2006
2007
Turnover (RON)
481.029,40
881.324,40
1.163.939,10
1.660.974,80
5.015.020,40
8.301.102,70
10.335.479,00
28.776.590,00
39.292.845,00
Income (RON)
582.713,50
910.270,80
1.176.818,00
1.706.700,10
7.085.379,80
8.400.931,00
10.520.990,00
28.932.720,00
39.406.372,00
expenditure (RON)
416.005,60
872.750,20
1.078.023,90
1.357.389,00
5.654.274,50
2.331.396,20
9.631.424,00
28.918.026,00
39.356.332,00
Net income /
net loss (RON)
133.089,60
31.916,50
73.690,60
246.717,00
1.144.535,20
4.551.049,80
757.030,00
-892,00
27.494,00
Employees
126
102
48
56
76
67
67
55
131
Page 40
Main area of activity (CAEN) of ATLANTIC Travels SRL.
7415 activities of management holding
- Assets Management Company holding type, especially those who have warranties of companies and enterprises (or
other actions with variable interest thereof), in order influentarii their managerial decisions.
This class also includes:
- Activities of the directions (power), centralized administrative offices and others alike, who manages, supervises and
leads other units of the company or enterprise, which usually assume strategic planning and organizational role and to
make decisions.
Page 41
8) KARTAGO TOURS SRL, Timisoara
Headquarters address: KARTAGO TOURS LLC
STR Academician Alexandru Borza, Nr. 13, TIMISOARA
Registration:
Tax Number:
Reg. Number:
Social Capital:
30.01.1998
RO10143482
J35/1364/1997
3.000,00 RON
Phone:
+40 25 629 3060
+40 31 105 0959
Fax: +40 31 105 0958
www.kartagotours.ro
www.kartagotours.ro
office@kartagotours.ro
Activitiy
CAEN: 6330 Activities of travel agencies and tour operators, tourist assistance activities.
Ranking
Place 25,637 in 2007 Top Employers
Financial data KARTAGO TOURS SRL
Year balance
1999
2000
2001
2002
2003
2004
2005
2006
2007
Turnover (RON)
1.217.978,10
3.062.988,60
4.403.346,50
3.909.245,80
10.506.726,70
13.807.905,90
12.997.145,00
15.628.561,00
36.380.809,00
Income (RON)
1.248.811,90
3.152.303,30
4.493.321,40
4.037.315,80
10.886.402,40
13.964.226,40
13.117.144,00
15.893.554,00
37.066.315,00
expenditure (RON)
1.218.487,60
3.087.173,20
4.422.692,10
4.291.871,20
10.402.317,80
13.827.679,70
12.866.814,00
15.325.340,00
36.842.547,00
Net income /
net loss (RON)
18.093,50
62.531,00
67.097,80
-254.555,40
395.708,10
81.126,10
192.409,00
453.051,00
175.476,00
Employees
5
10
9
9
9
24
26
20
22
Page 42
Main area of activity (CAEN) of KARTAGO TOURS SRL.
Page 43
9) PERFECT TOUR SRL, Bucharest
Headquarters address: PERFECT TOUR LLC
STR Sevastopol, Nr. 26, Sector 1, BUCHAREST, 070000
Tax Number:
Reg. Nmber
Social Capital:
RO14241637
J40/3469/2004
400.000,00 RON
Phone:
+40 21 310 6501
+40 80 108 8888
Fax: +40 21 311 9954
www.perfect-tour.ro
info@perfect-tour.ro
Activity:
CAEN: 6330 Activities of travel agencies and tour operators, tourist assistance activities.
Ranking:
Financial data PERFECT TOUR SRL
2005
2006
2007
7.707.283,00
4.779.231,00
35.627.004,00
Income (RON)
7.744.537,00
5.037.082,00
35.780.510,00
expenditure (RON)
7.164.786,00
4.911.663,00
35.715.917,00
Net income /
net loss (RON)
547.597,00
99.968,00
43.798,00
Employees
15
35
74
Page 44
Main area of activity (CAEN) of PERFECT TOUR SRL
Page 45
10) PROMPT SERVICE TRAVEL COMPANY SRL, Bucharest
Headquarter address: PROMPT SERVICE TRAVEL COMPANY SRL
PTA. AMZEI, Nr. 7-9, Sector 1, BUCHAREST, 070000
Registered:
Tax Number:
Reg. Number:
Social Capital:
24.06.1994
RO5865038
J40/12083/1994
13.100,00 RON
Phone:
+40 21 211 0870, +40 21 317 8455, +40 21 317 8456, +40 21 317 8457, +40 21 317 8458, +40 21 317 8459
+40 72 220 4813
Fax:
+40 21 211 0870, +40 21 317 8455, +40 21 317 8456, +40 21 317 8458
www.cocktailholidays.ro
www.promptservice.ro
www.promptservice.ro
office@promptservice.ro
pstc@euroweb.ro
Activity
CAEN: 6330 Activities of travel agencies and tour operators, tourist assistance activities nec
Ranking:
Place in the 6.913 Top Profit in 2007
Place in the 2.728 Top Revenue in 2007
Top place in 2.675 Expenditure in 2007
Place 29.574 in 2007 Top Employers
Financial data PROMPT SERVICE TRAVEL COMPANY SRL
Year balance
1999
2000
2001
2002
2003
2004
2005
2006
2007
Turnover (RON)
86.602,00
197.524,40
286.597,00
294.721,90
419.718,20
703.683,50
19.053.059,00
22.416.591,00
35.565.393,00
Income (RON)
102.723,50
221.171,60
322.762,00
302.374,60
446.925,60
754.691,30
19.102.835,00
22.530.571,00
36.213.883,00
expenditure (RON)
96.327,30
138.933,90
290.406,60
294.204,10
392.995,00
458.889,70
19.074.474,00
22.227.252,00
35.183.719,00
Net income /
net loss (RON)
6.396,20
68.825,10
26.244,30
4.885,40
36.555,60
217.167,00
19.131,00
246.665,00
852.014,00
Employees
4
5
9
9
10
10
16
19
19
Page 46
Main area of activity (CAEN) of PROMPT TRAVEL SERVICE COMPANY SRL.
Page 47

market analysis over the romanian touristic market - TC

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