Think Less
Transcription
Think Less
Lindabdirect direct the magazine from Lindab with a focus on solutions for simplified construction May 2011 www.lindabgroup.com ventilation • building components • building systems Think Less Steel, smart solutions and sustainability Industrial park Steely attitude Home ventilation LEED project in complete construction kits – a new focus on residential property for attractive buildings with active selection of active diffusers Innovative sustainability and Lindab Rainline We simplify construction May 2011 Lindabdirect ventilation • building components • building systems Lindab Direct is a magazine for Lindab’s customers and stakeholders. Total circulation approx. 22,000 in several languages. Publisher: David Brodetsky. Production: Repetera AB. Translations: Amesto Translations. Content may not be copied or duplicated without written permission from Lindab. © Lindab 2011. www.lindabgroup.com. Photography © Lindab unless otherwise stated. news The cover picture shows the lightweight frame of ECODO’s low energy house, which is being produced with a number of Lindab solutions (article on page 20). 5 24 Group news and stock market information News from our business areas 20 15 10 16 18 21 articles 10 Think Less 18 Steel construction with attitude 12 All in one complete package solution 19 Smooth upgrade 14 0 - 100 % in 3.0 months 20 Environmental steel ‘shell’ 15 Clear choice for Skruf Snus 21 Active selection of active diffusers 16 Lindab home ventilation 22 Innovative sustainability 17 Eliminate leaks and save money 23 Less energy consumption and less time spent Lindab’s new communication concept with sustainability in the spotlight Bygg Andersson chooses steel construction in complete “building kits” from Lindab Reduced construction time – and corporate architecture – key factors for Porsche in Ukraine. Good indoor climate and reduced energy consumption with Lindab’s solutions New focus on ventilation for homes and small properties – in partnership with installers Lindab Belgium demonstrates the energy benefits of using duct systems with airtightness classes C and D A fifth cutting line was recently brought online at the Lindab Steel’s steel service centre in Grevie. “This is an important step in our work to further improve delivery times and simplify construction for our customers,” explained Lindab’s President and CEO David Brodetsky as he cut the ceremonial red ribbon and pressed the start button at the official opening. Aesthetics, function and a smooth construction process were the aims when Litecom chose Lindab Buildings The new Plexus goes hand-in-hand with renovated and improved indoor climate Focus on passive housing with products from both the Ventilation and Building Components business areas Demand-controlled ventilation from Lindab a key part of Skanska’s LEED and Green Building project Product range, design and minimal carbon footprint determine the choice of Rainline of exciting housing project Energy savings, low noise levels and easy installation with Lindab Safe and Plexus for French Axima 3 Lindab Direct May 2011 Customer success = our success “It’s not really a drill you need, what you need is a hole in the wall.” I am not sure who once said this, perhaps it was a smart drill salesman, but its simplicity puts the finger on that decisive issue for all businesses. What is the customer need and based upon this, how do you create the greatest, most effective customer value? Lindab’s customers do not offer their end customers a collection of products, but rather complete solutions in order to satisfy, as best as possible, the need for a “good indoor climate”, “lower energy consumption” or “well sealed, smart looking roof systems”. Our business concept and goal of simplifying construction is based upon this insight, and influences our way of looking at customer value from a wider perspective. When it comes to defining and understanding customer value, our business concept and core values are at the very heart of Lindab’s day-to-day work. That is why we have chosen to reserve the words simplifying construction as our business concept, and to slightly amend the formulation of our core values so that these are now – customer success, down-to-earth and neatness and order. Increased customer value – to deliver in the right place at the right time, to rapidly resolve problems, and to offer more efficient, greener solutions – is ultimately about understanding the customer need and thereby contributing towards their success. Simplifying construction and customer success then become the fundamental promises that remain permanently at the top of our agenda. Another issue on the agenda – for all of us – concerns reduced energy consumption, a smaller carbon footprint and an increasing desire to ‘do the right thing’ from an environmental and sustainability perspective. Those of us who have “lived” with steel for more than 50 years are well aware of its benefits. Not only is steel one of the world’s most recycled materials, it is also a material that offers major environmental and efficiency benefits, for example through tighter duct systems, sound and well insulated construction systems and smarter, time-saving system solutions. We are now starting to communicate this ‘story’ about the environmental and efficiency benefits of steel to a wider target audience, and within the theme of ‘Think Less’, we will explain how Lindab’s solutions lessen the carbon footprint, lessen the energy consumption and lessen the assembly times, to mention just a few examples. Less, pure and simple. You are welcome to read more about this on pages 10-11 in this issue of Lindab Direct. 4 I also want to take this opportunity to thank Anders Persson, who has recently retired, for his outstanding contribution to the Group for more than 20 years. Anders’s roles included Factory Manager, Business Area Manager and Director of Human Resources. He truly exemplifies the Lindab spirit and with his down-to-earth manner, vast network and his feel for business, he has contributed to Lindab’s success and thereby our customers’ success. Thank you Anders! 2010 was a step in the right direction for Lindab. From May 2010 onwards, our sales grew once again. We can now look back on three consecutive quarters of improved business development and strengthening sales, both for us and for many of our customers. When I look at the economic development in recent years, being the football fan that I am, I have said that the economic climate was suddenly relegated to the third division. But that it is now moving back up through the league tables, although neither the world’s nor Lindab’s economy has yet returned to the Premier League. However, together with our customers we are moving in the right direction, and it is my hope that by focusing on customer success – and, as always “Simplifying construction” – we will move back up the table even more rapidly. Lindab in brief Lindab develops, manufactures, markets and distributes products and system solutions in steel for simplified construction and improved indoor climate. The business is carried out within three business areas, Ventilation, Building Components and Building Systems. The products are characterised by high quality, ease of assembly, energy efficiency and environmentally friendly design and are delivered with high levels of service. Altogether, this increases customer value. The Group had sales of SEK 6,527 m in 2010 and is established in 31 countries with approximately 4,400 employees. The main market is non-residential construction, which accounts for 80 percent of sales, while residential accounts for 20 percent of sales. During 2010, the Nordic market accounted for 45 percent, the CEE/CIS (Central and Eastern Europe including former Soviet states) 22 percent, Western Europe for 29 percent and other markets for 4 percent of total sales. The share is quoted on the Nasdaq OMX Nordic Exchange, Stockholm, Mid Cap, under the ticker symbol LIAB. The principle shareholders are Ratos, Sjätte AP-fonden and Skandia Liv. Business Areas David Brodetsky President and CEO Lindab AB Ventilation Duct systems with accessories plus indoor climate solutions for ventilation, heating and cooling. Building Components Steel products and systems for roof drainage, roof and wall cladding, as well as steel profiles for walls, roof and beam constructions. Building Systems Pre-engineered steel building systems. Solutions comprise the entire outer shell, with frames, walls, roofs and accessories. Group news Lindab Direct May 2011 New organisation within Lindab Sweden Initiative for continued success Lindab Sweden has been working under a changed organisation since the start of February this year. Christer Rapp, formerly Sales Manager for Ventilation Sweden, now has the position of Business Unit Manager for the Ventilation business area in Sweden and Håcan Dahlberg has been given the responsibility for developing a completely new post within the business area, Key Account Manager for the Nordic region. An conjunction with these changes, Håcan Dahlberg leaves not just his position as Business Unit Manager for Ventilation in Sweden, but also his position as Administrative Managing Director for Lindab Sweden, which is being taken by Joakim Lönnberg instead. However, Joakim Lönnberg will remain in his central role as Manager for the Building Components business area in Sweden. Lindab has recently completed a reformulation of its three core values, which are now – customer success, down-to-earth and neatness and order. “All three are obviously fundamental to us,” says Joakim Lönnberg. “But our new formulation ‘customer success’ certainly feels bang on target, particularly during this stage when for obvious reasons we are evaluating our business, and there may well be further minor adjustments in order to be able to act fully with this core value in mind.” “We are working in essentially different markets: Building Components in the residential market and we within Ventilation, towards commercial construction and projects,” says Christer Rapp. “But of course we will increase the degree of synergy, especially if this can provide customer benefits. We want to offer our customers solutions, service and support that is constantly becoming more and more competitive. A good example of this is the new drive we are making with regard to residential ventilation.” Few people have the experience and the network that Håcan Dahlberg has, with a total of 36 years at Lindab, including 22 as Managing Director for Lindab Sweden. “But sooner or later, you have to start thinking about rounding off, and I have therefore chosen to step back to make room for the younger strength. Before I leave Lindab though, I shall focus completely on developing this new and important position, which aims to provide nationally and internationally active customers with the best possible conditions for their work with Lindab,” says Håcan Dahlberg. “This concerns many customers that I already have a close relationship with, but new customers also fall into this category. This is undoubtedly a pivotal role that will be important to strengthen and develop these important customer relationships. In the case of Lindab Sweden, two talented guys are now taking over to develop the business further. Naturally, I wish them both the best of luck.” Acoustic skills becoming more widespread Following Lindab’s acquisition of the Finnish company IVK-Tuote, the level of cooperation and integration with other Lindab units is increasing and more customers are benefitting from the greater expertise they provide within acoustic solutions. “IVK has now been integrated with Lindab’s organisation, significantly enhancing our expertise within the field of acoustics,” says Frank Ankersen at Lindab Comfort. “We are now synchronising Lindab and IVK’s product ranges in order to provide the best acoustic solutions on the market. During the spring, acoustics projects for markets in Russia, Estonia, Italy and Ireland have already been implemented.” “The strength we are now offering the whole of Lindab is the flexibility and high adaptability provided by our acoustic solutions,” says Tuomas Veijalainen, Acoustic Product Manager at Lindab. “With access to professional acoustics expertise, and the possibility for full-scale testing in our sound laboratory in Farum, this opens up new opportunities to create quiet, comfortable, ventilation systems, regardless of the type of building and ventilation requirements in question.” This new acoustic expertise, combined with a very strong and ‘quiet’ product portfolio, offers Lindab’s ventilation customers and consultants throughout Western Europe, the CEE and Russia even greater opportunities to design and build ventilation systems that are fully customised to meet the applicable noise and acoustic demands. Lindab Arena – 5 more seasons Lindab and Rögle BK have reached an agreement about extending the name rights for the Lindab Arena, Rögle ice hockey team’s home arena, by another 5 years to 2016. “This will help us to build our long-term focus on the Elite series,” says Peter Hedlund, CEO and Club Director at Rögle BK. “We are proud that Lindab has chosen to extend the cooperation and that this is seen as a way to both support local business, increase brand awareness of Lindab and the commitment from customers and employees.” Håcan Dahlberg (left) takes responsibility for the development of a new position, Key Account Manager for the Nordic region within Ventilation. Joakim Lönnberg (middle) retains his role as Business Unit Manager for Building Components Sweden, while Christer Rapp (right) is appointed Business Unit Manager for Ventilation Sweden. 5 Lindab Direct May 2011 Stock market and share information Q1 confirms positive trend Lindab’s interim report for the first quarter of 2011 showed an increased sales revenue of 12 % to SEK 1,377 m (1,234). Adjusted for currency and structure, the increase amounted to 19 %. The operating profit (EBIT) amounted to SEK -7 m (-50), excluding one-off items of SEK -17 m (75). The operating margin (EBIT), excluding one-off items, amounted to -0.5 % (-4.1), to mention some of the key results contained in the report. “Since the second quarter of 2010, we have seen a continuing trend that indicates a successive quarterly improvement in our financial performance compared with the corresponding quarter in the previous year,” says Per Nilsson, acting CFO at Lindab. “This is now the third straight quarter that we have reported a growth in sales, and the fourth in succession with improved EBIT.” “We have experienced another tough winter, although it was not as prolonged in some markets,” continues Per Nilsson. “Obviously we consider the sales increase of 19 % for the quarter as satisfactory and as a confirmation of the positive trends we are seeing, but we must remember that the market trend is hard to interpret since the first quarter is low season and the comparative quarter was even more greatly affected by the severe winter weather. Our outlook for a weak and slow recovery in 2011 remains, although we expect Lindab to perform better than the construction market in general.” Sales in the Nordic region rose 13 % during the quarter. Adjusted for currency and structure the increase was 17 %. Overall, the Swedish market shows continued strong sales growth. Sales in Western Europe grew by 5 %, when adjusted for currency effects the increase was 14 %. Sales in the CEE/CIS increased by 28 %, an increase of 41 % when adjusted for currency, with the Russian and Belarusian markets showing strong growth during the quarter. “The margins were negatively affected as we could not fully compensate for the increase in steel prices. Pricing adjustments will therefore become more and more important, especially since we are expecting substantial steel price increases in the second quarter,” says Per Nilsson. The Board of Directors recommended to the AGM a dividend of SEK 1 per share. “This is slightly above our dividend forecast, but it is reasonable in light of the fact that no dividend was paid for 2009 and that performance improved in 2010. It is also in line with the gradual, yet upward trend we believe it now occurring,” continues Per Nilsson. “80 % of Lindab’s business is aimed at non-residential construction, with the remainder towards residential construction. At present, the clear positive trend is being seen in the housing sector, while we expect that growth within non-residential will arrive at the end of this year or in the spring of 2012.” Per Nilsson has been acting CFO at Lindab since March 2011. “The acquisition of the Danish ventilation fan company Juvenco and the decision to expand Building Components distribution in Western Europe and to start the first production unit in Russia, are some examples of measures that will improve our proximity and breadth, while clearly showing that we are continuing to grow with a focus on customer values,” concludes Per Nilsson. “In summary, after the first quarter the underlying trend remains positive for us and our customers, as do continued enhancements to our offering for simplifying construction.” The Lindab share Key figures 2011 Price quoted in SEK Interim report January - March 2011 (corresponding period the previous year in brackets) 95,00 91,20 Sales Operating profit (EBIT) Operating margin (EBIT) 1 377 MSEK (1 234) -7 MSEK (-50) -0,5 % (-4,1 %) Cash flow -239 MSEK (-172) Market capitalisation at 29/4/2011 6 072 MSEK 87,00 80,60 30/7 2010 6 29/10 2010 31/1 2011 29/4 2011 Calendar 2011 Interim report April - June, Q2, 2011 Interim report July - September, Q3, 2011 18 July, 2011 25 October, 2011 Group news Lindab Direct May 2011 Nils-Johan Andersson steps over to Ventilation For 12 years, Nils-Johan Andersson has been the Group’s CFO. But now he is changing roles and is moving over to business operations in a direct and operational way. ,”I have worked here under three CEOs, learned a great deal about Lindab, and have come to see our company culture as one of our most important assets,” explains Nils-Johan Andersson when we meet him three days into his “new job”. “When I was asked if I would be interested in becoming Business Area Manager for Ventilation, it was a very simple and obvious decision.” “I have closely followed the Ventilation business area over many years, but for obvious reasons from a different perspective,” continues Nils-Johan Andersson. “Now I will immerse myself in our products and solutions, become acquainted with the entire organisation and not least, deepen my knowledge and contact with our customers. The Ventilation business area is a fantastically exciting operation, and its focus on environmental and energy efficient solutions provides the conditions for a very interesting development.” Asking a newly appointed Business Area Manager to comment on the strategy, direction, and the continued business development is perhaps a bit too optimistic. “But we will now define a clear strategy and activity plan for the business area that is based upon our underlying Group strategy,” continues Nils-Johan Andersson. “An expanded distribution network that takes us closer to the customer is one of the issues that sits high on the agenda. I cannot say right now how many new branches and distribution points will be added during the year, but there certainly will be some. We will also definitely continue to work on strengthening our offering of core products, ventilation ducts and fittings, as well as on better utilising and capitalising on our strong product portfolio within Comfort. The new 10,000 m2 Czech production unit in Prague provides additional opportunities to manufacture and distribute this product range to our customers even more effectively than before.” The majority of Lindab’s Comfort range has been produced in this new unit since April, and its efficiency results in a considerably faster and better delivery service. “Altogether, this is about refining our offer ing and giving customers the product range that suits them best – and to make this available where the customers are,” concludes Nils-Johan Andersson. “Our aim is to solve customer problems and eliminate the curses from their day-today lives.” Nils-Johan Andersson is the newly appointed Business Area Manager for Ventilation. Twelve years as CFO at Lindab has given him a thorough knowledge about the Group, as well as a broad and well developed network of contacts. Increased focus on acquisitions and business development “Lindab’s new vision has its sights set on making us ‘the best business partner for our customers’ and on genuinely contributing to customer success,” explains David Brodetsky, President and CEO at Lindab. “The continued development of our range is therefore highly significant.” The appointment of Anders Hofstedt as new Business Development Manager at Lindab should be seen from this very perspective. “I am already very familiar with Lindab, its strategy and business processes having been part of the consultant team that contributed to the formulation of Lindab’s new strategy,” says Anders Hofstedt. “I gained a very positive impression of Lindab’s culture of open doors and its clear focus on change and improvement, and I view Lindab as a very exciting company. When I was asked about taking on this new role, I really didn’t need any time to think.” A key aspect of this new post is to identify potential acquisition candidates that could enhance Lindab’s offering. “I shall be working closely with our three business area teams and assist them in this effort,” explains Anders Hofstedt. “My goal is to provide support and analytical back-up so that each business area can seize any opportunities in the best way. An understanding of customer needs is essential in this respect. In the consultancy work that I previously participated in, we interviewed nearly 1,000 customers to identify just that. This knowledge, which we now take with us, will come in handy when working with Lindab’s business development. There is no contradiction between our profitability and success for our customers, in fact the opposite. Our task and my goal is to give customers the products and solutions that they want, from a broad geographical base!” Anders Hofstedt is the new Business Development Manager at Lindab and he will be working with issues concerning acquisitions and overall business development for Lindab’s three business areas. 7 Lindab Direct May 2011 Short lead times and increased flexibility Better flexibility, shorter lead times and more consistent product quality are factors that are strongly associated with production efficiency. During the year, a range of measures are being implemented to improve production at some of Lindab’s various production units. “Increased automisation is now giving us tangible customer benefits in the form of more even and consistently high product quality, while also halving the lead times,” says Kenneth Lennartsson, Supply Chain Manager at Ventilation, pointing to the concentration of manufacturing for Comfort products that is now happening at Lindab’s plant in the Czech Republic. “Through the principle of one piece production, we can now manufacture directly to order. This means extremely short setting times, so for example we can run a single MBB in one size, and after a few seconds adjustment, produce another two of a different size and deliver them the next day.” This new factory unit, Karlovarska 2, will also be built entirely according to lean production – resulting in a production flow that further reinforces these customer benefits. Steel beams in the form of C, Z and U profiles comprise a key element of Lindab’s product range for steel halls. “With a new 35 metre long edge-press line in triple configuration, we can now offer tailor-made and customized profiles for hall builders in beam lengths of up to 12.5 m,” says Pål Abrahamsson, Project Manager for this new line. “This gives us shorter delivery times, as well as straighter beams. Bending caused by heavy plate thicknesses at these lengths can result in a banana shape. We eliminate this completely with the new line and gain a geometry and tolerance at a market-leading level,” adds Christian Svensson Plant Manager at Lindab Profile. “Now we can also provide customers with even better opportunities to adjust the beam design to each specific hall project.” Lindab’s steel service centre at Lindab Steel is expanding its operations by extending its machine park with a new line for slitting. “For a long time, we have had four slitting lines designed for various types of products and the new line complements these by providing the possibility to ensure fast reliable deliveries even on occasions when maintenance and repairs are temporarily being done on one of our lines, while also adapting our capacity for future needs,” explains Kenneth Johnsson, Managing Director at Lindab Steel, a company that supplies prepared sheet steel to Lindab’s sales and production units. “This investment provides an enhanced customer service, and for our customers, having the steel delivered in the right quantity and at the right time is their lifeblood.” The new edge-press line for beams at Lindab’s factory in Förslöv is an example of production improvements with customer benefits in mind. Premiere of Lindab’s smart and cust When the guidelines for the new home page were drawn up, there were three major changes in the spotlight. “We wanted a better way of receiving our customers, and to present ourselves from a clear customer perspective,” says Mikael Carlsson, Project Manager for this comprehensive web project. “Customers don’t care about how we are organised; they are looking for ideas and solutions concerning their specific building projects. We have also found that the vast majority of our visitors are private individuals, and we have therefore created a separate page aimed directly at consumers.” A long internal list of requirements was behind the development work, as were market analyses, a number of internal and external interviews and other inquiries. This was all in order to create a home page that increases sales and recognition of the Lindab brand. As you read this, Lindab’s new home page will have been launched as a global site, with local country pages gradually being replaced during 2011. 8 “The second major change is that people can now find the information they are looking for more directly and more quickly,” continues Mikael Carlsson. “We have therefore invested in an intelligent search function, presenting users with ‘live’ results as they type, from where they can then easily select screen viewing, download pdfs, etc. This makes it easy to find information e.g. regarding a product and then access it in whichever form is best.” This also meant that the information aimed at professional purchasers has been assembled in a logical manner, while the consumer side is heavily based on guides that facilitate the entire product selection. “The third key improvement is that you can always obtain information about where to buy products or get further information,” concludes Mikael Carlsson. “For example, once you have found your roof solution, you want to know where to buy it. Google-based maps conven- Lindab Direct May 2011 Exciting product launch at ISH It’s easy with lindQST The ISH exhibition in Frankfurt is one of the world’s leading exhibitions within ventilation and indoor climate. This year’s event had a clear focus on energy-saving solutions and sustainability. 204,000 visitors, including a significant increase in the number of foreign visitors, provided a clear signal of the heightened interest in such issues. This was also clearly evident on Lindab’s stand, where a growing list of satisfied visitors had the opportunity to familiarise themselves with energysmart Lindab Solutions including eHybrid and MBB, as well as time-saving tools such as the new lindQST. “Judging from the reactions we received from our visitors, we can honestly say that we are regarded as an innovative and future-focused supplier and partner, with well-developed product solutions that offer energy efficiency and contribute towards sustainability,” says Stefan Klocke, Business Unit Manager for Lindab Germany. “If asked to single out a few solutions that attracted particular interest, I would mention our new tool for quick product selection, lindQST, our new MBB plenum box and the PC410 balancing device.” car manufacturer’s ‘build-your-own-car’ programme on the internet, offering the user very simple product selection and complete technical documentation via the internet,” explains Stefan Klocke further. “MBB, which was launched onto the German market at ISH, allows for the design of completely flexible and adaptable ventilation systems with fewer dampers and silencers, but with retained sound and air flow characteristics. A very large dynamic working range and the simplest adjustments on the market are among the key benefits. Accurate and reliable measurements of diffuser airflow are a must for any well-functioning ventilation system. With our new PC410 instrument, we offer the user a tool for measuring this accurately, quickly and easily. These new solutions, and the other products that we presented, will undoubtedly have an impact on our sales growth in the German market. With our new ‘Think Less’ concept in place, we should further strengthen our profile as a leading provider of energy efficient and sustainable indoor climate solutions. We are very happy indeed!” lindQST in particular was received with a virtual standing ovation. “It is an easy-to-use web tool, like a omised home page New Superbrand status iently display nearby retailers and by printing off the solution you have just made, you can take a complete shopping list along to the builders’ merchant. There is much more to say about it, but the simplest thing is to visit www.lindab.com. Come on in!” for Lindab In January, Lindab became the only construction company to be awarded the Customers’ Superbrand 2010 status in Romania. “This result confirms once again that the strategy we adopted in 1994 when we began operating in Romania was correct,” says Andrei Sulyok, Business Unit Manager for Lindab Romania. “It is a particularly great honour since this is a consumer award, and because it is very rare for companies in the construction industry, for example, to receive consumer recognition. But together with our partners and retailers, we have succeeded in establishing the brand and our ability to simplify construction tremendously well. We couldn’t have a better foundation to continue working from.” 9 Lindab Direct May 2011 The Group’s new communication concept with sustainability in the spotlight Think Less WHAT The “story” of the benefits of steel and our smart products and solutions for our customers and the environment For over 50 years, we have contributed to simplified construction with well thought out and easy to use solutions in steel. But this is also a smart way to better utilisation of resources, for our environment and our customers. Our new communication concept, Think Less, is all to do with this. All successful companies have a good story to tell. When we celebrated our 50th anniversary a few years ago, we told the story of how our strong entrepreneurship, the choice of steel as raw material and ideas to make life simpler for tinsmiths and builders laid the foundations for Lindab. But a good story need not be about just history, it can also look forward and indicate the possibilities for success that strong companies can offer their customers. Our new story, regarding Think Less, is precisely about this. How the use of steel is not only “simplifying construction”, but also providing a number of strong benefits from an environmental and sustainability perspective. Let us explain. We have developed smart solutions for the construction sector for more than half a century. That is why it was natural to make “simplified construction” our business concept, and “we simplify construction” our slogan. When we chose steel as our material, this was not guided by any environmental considerations, since that was simply not on the agenda at the time. Instead it was steel’s potential with regard to the development of smart and new well-thought out solutions that proved decisive. But steel can also be a suitable material for producing ventilation ducts, roof drainage, or entire buildings. It is one of the world’s most recycled materials and means that 98 % of what we produce is recyclable. It is a very strong material, which permits light yet stable structures with using material. In addition, 10 steel is easy to work with and never needs to dry, benefits that save time during construction and provide sound building solutions. “These were the benefits that we wanted to highlight even more clearly and which today, in 2011, are of great importance from an environmental and sustainability perspective,” says David Brodetsky, President and CEO of Lindab. “When we add to that the benefits our products provide through less energy consumption, a smaller carbon footprint and less material and time spent, we felt more and more that we needed to clarify and highlight the green and environmental aspects of utilising Lindab’s benefits. The idea behind our story, Think Less, was born.” Think Less is only nine letters, two small everyday words. But they are actually much more than that. They summarise what Lindab and “simplifying construction” stand for from a modern sustainability and customer perspective. The common denominator of the environmental benefits is “less”; less material used, less material waste, less energy lost, less carbon dioxide emitted. And the customer benefits have the same common theme, “less”; less work in planning and optimising, less time at the construction site, less energy consumed for the building’s operation and less maintenance. “We already knew that the steel is a very good environmental choice and that the way in which we refine it makes things even better. What we lacked was a good way to tell it,” adds David Brodetsky. “Building on the message that ‘Lindab is green’ for example would be no different from what many other companies do, and we wanted to take it a Lindab Direct May 2011 Think about reducing your carbon footprint. Think about building faster, greener and leaner. Think about lowering energy consumption. Think Less. Think Less. Think Less. Why? Because at Lindab we believe less is more. So discover how our steel Why? Because at Lindab we believe less is more. So discover how our pre- building components will help you work less and waste less energy. And how engineered steel buildings will help you work less and waste less energy. And they will result in less carbon dioxide released into the atmosphere. For more how they will result in less carbon dio ide released into the atmosphere. For more examples of how we simplify construction for you while lessening the impact on examples of how we simplify construction for you while lessening the impact on the environment, visit www.lindab.com the environment, visit www.lindab.com/buildingsystems We Simplify Construction We Simplify Construction Why? Because at Lindab we believe less is more So discover how our steel ventilation solutions will help you work less and waste less energy. And how they will result in less carbon dioxide released into the atmosphere. For more examples of how we simplify construction for you while lessening the impact on the environment, visit www.lindab.com/ventilation We Simplify Construction Our new ‘story’ about steel and our smart solutions – Think Less – tells about the advantages for both the environment and the customers provided by Lindab’s various product systems. Less material used, less carbon dioxide emitted and less time spent during assembly are some examples of what Think Less is about. step further and perhaps be a bit more challenging in our message. We also wanted to find a theme that suits all our business areas, and that simply explains why steel is good and how we make it even better. This ‘story’ also perfectly supports our brand as well as our main message of ‘simplifying construction’, while also resting nicely on our core values.” “The communication concept we are now launching based on the theme Think Less will hopefully get the recipient to just ‘think’ and better understand how the use of our solutions for simplified construction contribute to a lesser impact on the environment, but also how the individual company’s business benefits, for example through effective planning, faster installation and less maintenance,” adds David Brodetsky. “The fact that our solutions, in all business areas, also contribute to less energy consumption during the building’s operation is a further advantage whose importance is constantly increasing. This ‘green’ message goes handin-hand with our fundamental commitment to simplify construction and both messages are designed basically to support both our customers and our own business. The story of steel and the benefits of Lindab were obviously there from the beginning, but with Think Less, we have created a strong, clear and, hopefully, selling story about the green and an efficiency bringing benefits that we offer.” Lindab collaborates with the international analysis and technology company WSP when it comes to independent mapping of LCA (life cycle analyses) for Lindab’s central products. “WSP made these analyses based on a cradle-to-gate perspective, i.e. the impact of Lindab’s products has been calculated from the mining of iron ore to begin with, up to the finished products leaving our factories,” explains Johan Fridh, Environmental Manager at Lindab. “This strain has been restated in the unit GWP, Global Warming Potential, which is a measure of a material’s impact on the greenhouse effect and thus on global warming. If we look at our Rainline roof drainage product, WSP’s report shows that products in galvanised steel have the most favourable GWP value of the market’s typical materials for roof drainage. The same goes for Coverline where WSP analysed sheet metal roofs and compared this against concrete roof materials and ceramics. The impact of steel is again much lower. WSP has also calculated the carbon footprint for all the product groups in the Ventilation and Building Components business areas, and for Building Systems the analyses are now being done.” develop and strengthen our business and create success for our customers.” Lindab Life’s concerns with matters such as charity work, community action and good staff welfare not so clearly business-oriented, but they still basically have an impact on the capacity for success and growth, thereby strengthening Lindab and our stakeholders. “Whether you look at it from a commercial, environmental or social perspective, it is easy to see how well the concept Think Less fits into Lindab’s entire structure,” concludes Carl-Gustav Nilsson, “and how it – along with our strategy and vision, our core values and of course Lindab Life – aims towards a single unifying goal, simplifying construction.” Social responsibility towards our stakeholders and the environment is something that is becoming increasingly important, and we are continuously working on this through Lindab Life, our programme concerning these matters. “Solutions that provide success for our customers, as well as sustainable products with green benefits, are essential components of modern enterprise and gives us significant competitive advantages,” says Carl-Gustav Nilsson, who is responsible for Lindab Life. “In fact, the ideas behind Think Less, and our work concerning our carbon footprint and life cycle analyses, have their origins in Lindab Life. Our actions and goals are today influenced and controlled more and more by the guidelines that we have defined through Lindab Life within business, environment, employees and society. This allows us to 11 Lindab Direct May 2011 Bygg Andersson chooses steel construction in complete “building kits” from Lindab All in one complete package solution WHAT Delivery of steel building system for industrial park building CUSTOMER Bygg Andersson WHERE Halmstad, Sweden Investing in a building requires many pieces to fall into place. The money must be there, the design and construction process must function smoothly and on time, and furthermore, the premises must offer the flexibility and adaptation the tenant needs. However building contractor Bygg Andersson saw no problem constructing an industrial park with tenants as diverse as a printer, a golfing wholesaler and ambulance station. Not with Lindab as partner and supplier of a complete steel hall solution. “When we started on this project for the property management company Utsikten, we didn’t know exactly who the tenants would be,” says Henrik Andersson at Bygg Andersson, “but one of the advantages of Lindab’s steel hall system is precisely the concept’s flexibility and adaptability, meaning that we can flexibly adapt the premises as the tenants come along.” Bygg Andersson has worked with Lindab for more than 15 years, particularly in conjunction with various types of steel hall project. “We have built around one steel hall 12 a year in recent years and have found that Lindab’s solutions really work very well,” says Henrik Andersson. “In terms of construction technology, Lindab’s steel hall solutions offer us free spans of 6 m and a ‘built in’ fire classification, providing major possibilities when designing the layout.” “We have got a pleasant premises that really suits our needs,” says Peter Hansson, at Hägges Golf, one of the tenants at the industrial park. The entire 1,400 m2 building basically consists of a full kit from Lindab, which in addition to steel frames, beams, sheet metal coverings and roof drainage system also includes windows, doors and gates. “Access to a complete package solution, where Lindab helps us with the design, technical calculations and drawings, gives us a perfect logistics and, in particular, a rapidly put together building which means a great deal of course,” continues Henrik Andersson. “The fact that Tomas Ledel and his colleagues at Lindab have been there from the start provides a degree of comfort throughout the project. The solution to a problem is never more than a phone call away.” The building’s facade is composed of sandwich panels in dark grey and silver. Other Lindab products include LTP 115 in the roof, Z-250 beams, plus Construline partition walls and Doorline industrial doors. In addition, the ventilation installer Oscar Hanson VVS has installed a complete Lindab Safe ventilation system in the building, making it all the more a veritable Lindab Solution. Simple and smooth assembly is an important prerequisite for the financing of every construction project. ‘For example, when fitting profiled sheeting to the beams, we can fasten it directly to the steel beams using a bolt gun,” says Jörgen Markow, fitter at Bygg Andersson. “Screwing it would have taken twice as long.” “Simple assembly also applies to all the other elements in the steel hall construction, since this is about a large, precise and well thought out ‘Meccano’,” concludes Henrik Andersson. “ Lindab Direct May 2011 Access to a complete package with design, technical calculations, drawings, perfect logistics and a rapidly put together building means a great deal of course. Satisfied tenant, property owner and building contractor. Fr.l. Peter Hansson, Hägges Golf, Lennart Andersson, Utsikten and Henrik Andersson, Bygg Andersson. 13 Lindab Direct May 2011 Those seeing the new Porsche Centre in Kharkov, Ukraine, may not realise at first glance that it is essentially a building solution from Lindab. Reduced construction time – and corporate architecture – key for Porsche 0 - 100 % in 3.0 months WHAT Steel building solution from Lindab CUSTOMER Karkas WHERE Kharkov, Ukraine Say the word “steel building”. For many, this leads to direct associations with the box-shaped buildings used as warehouses, distribution centres or production facilities, with decidedly ordinary architecture in which functionality is undoubtedly a major aspect. Lindab Buildings (formerly Astron) are certainly an excellent choice for this type of building, but they also represent a wise choice for the investor or architect wishing to add form to function. The new Porsche centre in Kharkov, Ukraine is a glowing example of how efficient construction, optimal performance and striking corporate architecture can all be combined through the use of Lindab Buildings. The new Porsche centre, located in Kharkov – the country’s second city, is distinguished by its unique architectural and technological design, which complies fully with the guidelines and international standards for the Group’s buildings as laid down by the parent company Dr. Ing. hcF Porsche AG. “Prestige Automotors, who placed the 14 order, sought not only a supplier that could satisfy the design requirements stipulated by the architectural firm Obolyanenov AV,” explains Leonid Linkov from Lindab, “they also wanted a supplier that could present a complete building solution with a quick and efficient installation time. Happily, the solution we presented was chosen, and the speed and breadth of our product system played a crucial part in this.” The nearly 1,800 m2 building, which besides the showroom and sales department also includes a complete workshop hall for seven vehicles and spare parts inventory, consists of a Lindab steel building with a mezzanine floor. The building was constructed and delivered by the Lindab Builder Karkas. The official opening took place at the end of 2010, with attendees including Peter Rondyak, Brand Director at Dr. Ing. hcF Porsche AG, as well as Martin Limpert, Regional Manager and Christian Stekel, Regional Manager for the CEE from the Group. “The entire construction process went like clockwork and we are extremely pleased with Lindab’s support and with the end result,” was the verdict from Prestige Automotors and architect Alexandr Obolyanenov regarding the delivery. Lindab Direct May 2011 Lindab’s Professor chilled beams, the new MBB plenum box and air flow regulators are some of the key elements behind the new indoor climate at Skruf Snus. Clear choice for Skruf Snus WHAT Delivery of chilled beams, diffusers, technical duct fittings and the new MBB plenum box to new factory CUSTOMER Värnamo Nya Plåtslageri WHERE Sävsjö, Sweden Snuff is unquestionably popular in Scandinavia. Imperial Tobacco, the world’s fourth largest tobacco company, last year sold 10 million packets to this market through its subsidiary and brand Skruf. In order to handle these volumes more rationally, and in order to be prepared for further growth, Skruf Snus recently moved its production in the Småland town of Sävsjö from the old dairy into a brandnew ultra-modern factory on the outskirts of the community. This new building contains an extensive battery of Lindab products, which combine to provide a good indoor climate and reduced energy consumption. “The reason why we recommended Lindab to supply the chilled beams, diffusers and plenum boxes, as well as silencers and air flow regulators, was purely due to the fact that they supply good products and offer first-class technical support,” explains ventilation consultant Boo Iwarson at Axro Consult. “Getting help regarding product selection and calculations, especially in projects like these with high ceilings, long throws and generally high system complexity, is also of great importance.” In the factory’s production and storage facilities, Lindab’s RCW diffusers, DAD nozzles and DAU air flow regulators are responsible for air distribution. “The heat generated by machines and process equipment at different operating levels give rise to large pressure differentials,” Boo Iwarson continues to explain. “In this respect, RCW plays a particularly important role as the supply air temperature automatically controls the blade angle on the RCW, which in turn ensures a good air supply in the entire room of both cooled and heated air. In the production unit’s hygiene areas, a continuous positive pressure must be maintained, and here the runs conducted by Martin Haglund and Lindab have been a great help.” In the factory offices, Lindab’s Professor chilled beams and the new MBB plenum box are being combined to provide ventilation and cooling. “By using chilled beams in the ceiling to cool the air as it passes the beam, the energy consumption can be reduced significantly compared to distributing chilled air from centrally located cooling units,” adds Boo Iwarson, “and Lindab is undoubtedly at the forefront in this respect. And as I said before, the personal contact, a clear hallmark of Lindab, is extremely important for smooth and efficient project planning.” Värnamo Nya Plåtslageri has been responsible for all installation work. The company has many years’ experience of Lindab. “In this particular project, the installations have taken place in parallel with the gradual move into the premises,” says Anders Svensson of Värnamo Nya Plåtslageri. “Lindab has really stood up and followed our precise delivery schedule to the letter, and the assembly has gone smoothly as usual. The same can also be said for the new MBB box, which was easier and simpler to fit thanks to its smaller dimensions.” The adjustments to the system and the MBB boxes were carried out by FLK. “This went exceptionally well,” says Styrbjörn Werneström at FLK. “The plenum boxes are nice and quiet, and we have now learned the new adjustment method based upon MBB. This means future adjustments and adaptations can be made simpler, while the basic settings can be made more precisely.” 15 Lindab Direct May 2011 New focus on ventilation for homes and holiday properties, with Lindab Denmark first on the scene Lindab home ventilation WHAT Lindab is now making a substantial investment to become established in a new growing segment – Home ventilation Lindab’s ventilation solutions have almost always been associated with commercial construction. But new energy requirements and an increasing focus on energy-saving solutions, even for homes and holiday properties, are making home ventilation into a new emerging market segment. That is why Lindab is now making a completely new venture with the launch of the Home ventilation product area. “The home ventilation segment is currently growing by about 20 percent each year in Europe, making it one of the strongest growth areas in the ventilation market,” says Jan Hesel, who recently joined Lindab as Manager for the Home Ventilation product area. “The reason for this is the emergence of increasingly strict construction and ventilation standards through the EPBD (European Performance Building Directive), which in simple terms means that we must consume less and less energy. One effect of this will be better insulated and airtight houses, which in turn requires good air circulation and effective ventilation systems. That’s why we are resolute in launching our ventilation and indoor climate solutions for a brand new audience.” Balanced ventilation with heat recovery is a solution that provides both a significantly improved indoor climate and reduced energy consumption. “We will offer market-adapted packages and solutions for home ventilation, 16 entirely dependent on the individual market requirements and standards,” says Jan Hesel. “This analysis of the various markets is a process that is currently ongoing, but several markets have actually begun already such as Denmark, Italy and Belgium.” The typical target audience for the Ventilation business area comprises ventilation installers who mainly work with installations for commercial construction. “Now, in collaboration with our installers, we will also be turning toward the private market. Denmark, for instance, has created a complete concept with marketing to consumers and a partnership with selected installers as well as cooperation with financial institutions nationwide. The basic message will focus around the importance of energy conservation and a healthy indoor climate, but the arrangement in each market will be more or less adapted to that country,” continues Jan Hesel. “We see great potential for ventilation solutions in private residences,” says Puk Spencer, Sales Director for Lindab Ventilation in Denmark. “Low-energy houses and energysaving measures are putting new demands on ventilation to provide a healthy indoor climate. Now, for the first time, we will be seen directly by the private market and homeowners, and we are aiming for a 30 percent market share for home ventilation in the space of a few years. The marketing campaign, including nationwide TV advertising that began in early spring, is the biggest communication activity from Lindab Denmark in a long time. By cooperating with a number of approved On the website www.villaventilation.dk you can meet the Storm family and learn about their quest for an excellent new home ventilation system. Lindab Direct May 2011 and professional dealers covering the whole of Denmark, as well as a collaboration with Nykredit with regards to financing solutions, we hope for very positive sales. Our absolute goal is to establish Lindab home ventilation as the obvious, secure and easily installed solution for the Danish private market. The TV advertising is obviously designed to spark interest in issues regarding home ventilation in Danish homes and to highlight Lindab’s brand and solutions to a completely new audience. But above all, it is to generate traffic to the new campaign site www.villaventilation.dk. “Visitors to the site will meet the Storm family, and will gain access to everything they need to know about indoor climate, home ventilation and the great solutions we offer,” concludes Puk Spencer. “There are also links to our dealers, plus the possibility to easily calculate the cost for ‘their new system’ and obtain a quote. We are already seeing a great deal of interest in this new concept, and an increased awareness of Lindab as a ‘provider’ of healthy indoor climate!” “Our expertise within ventilation also makes us the natural choice for this type of application,” concludes Jan Hesel. “We have a very broad product portfolio and high availability in most markets. The new energy requirements that are now emerging and taking hold in more and more markets gives us a golden opportunity, not just to increase our business volume in our core products, but also to create sales and success for our partners. Furthermore, we get to be part of and help thousands of people achieve a healthier, allergy-safe and pleasant home environment to socialize, sleep and live in. It is also quite logical and natural that we are now taking on the role to lead and drive development in this emerging segment. Who else would do it?” Lindab Denmark’s new “Lindab home ventilation” venture, includes collaborations with 10 approved and well established installers that together cover the entire country. Belgian seminar shows the energy benefits of Class C duct systems Eliminate leaks and save money lindab | we simplify construction Airtightness class B has long been the norm for ventilation duct systems in Belgium, but in recent times, a move towards class C has taken place with increasing numbers of consultants recommending this, not only for tough environments but also for offices and regular buildings. The reasoning is the growing awareness of energy issues and a desire to reduce CO2-emissions, as well as the requirement made by the Belgian Buildings Agency, (Belgium’s National Board of Housing, Building and Planning) for all government buildings to have class C as standard. To put additional focus on these issues, Lindab Belgium invited some hundred installers and consultants to a seminar regarding class C duct systems. “Our aim was to show how much money you can save by using airtight, class C systems,” explains Dirk Van den Branden, Business Unit Manager at Lindab Belgium. “By using Lindab duct systems, both circular and rectangular, it is easy to achieve an airtightness of class C and even class D with our Lindab Safe Click system.” The seminar, which attracted no fewer than 80 consultants and installers, included a theoretical part and a practical assembly part. “The first part was based on the research and findings from Ingenium, a renowned specialist, particularly within energy consultancy and audits,” continues Dirk Van den Branden. “They have developed a method and a calculation model for estimating the energy gains from moving towards more airtight duct systems. Lindab Belgium has taken advantage of these findings and has created a web tool, Calc-Leak, which can easily calculate the energy savings and the payback time for a class C installation.” A Calc-Leak calculation was performed during the seminar, based entirely on Ingenium’s actual calculaWe simplify construction tions, which showed that going from class 2.5A to C for a 150 beds hospital measuring 12,000 m2 would involve a payback time of less than 4 months and an annual saving of over EUR 50,000. “This most definitely pricked up the ears,” says Dirk Van den Branden. “We then finished off with all the participants taking part in assembling and measuring two systems: a ‘traditional’ system and a Lindab Safe Click system. The simple assembly and the airtight result for Safe Click further increased the participants’ enthusiasm and we now have high hopes for a strong growth in sales for our airtight solutions.” Lindab NV Zeeschipstraat 149 • 9000 Ghent Tel. +32 9 385 50 11 • Fax +32 9 385 60 62 • e-mail: info@lindab.be www.lindab.be The web tool, Calc-Leak (www.lindab.be/calc-leak), how out the Don't throw yourand money to avoid “throwing money down the Calculate the efficiency of your ventilation drain”, was the main message behind system using Calc-Leak the very well received seminar that was organised by Lindab Belgium regarding the calculation of energy losses from leaky and inefficient duct systems. Lindab is now better positioned as the professional ventilation specialist in Belgium. www.lindab.be/calc-leak 17 wind Lindab Direct 2011 LindabMay Direct May 2009 g Buildin r Yea of the 2010 Charlotte and Jesper Saabye of Saabyg together with Erik Bremer Sørensen of Litecom outside the stylish steel building. “We’ve got just the building I imagined,” says Erik Sørensen Bremer, “and the entire cooperation with Saabyg was nice and easy.” Steel construction with attitude for Danish event company Litecom WHAT Delivery of complete steel building for warehouse and offices CUSTOMER Saabyg WHERE Kirstinehøj, Denmark Litecom is one of Denmark’s betterknown events companies and is responsible for lighting and other technologies in Danish television productions including the Eurovision Song Contest, All Stars, X-factor, as well as the Swedish ‘P3 Guld’ Awards. When they moved into new premises just outside Copenhagen one year ago, not only did they want a modern building with logistics and functionality, it should also reflect the feeling and attitude the company represents. With the help of the Lindab Builder Saabyg and solutions from Lindab, they got just that. The Kirstinehøj industrial area at Amager just south of Copenhagen, is similar to most other industrial areas, building after building without any direct character or personality. However one building does break this pattern. Litecom’s black clean facade in coated steel cassettes, arched ceilings and interesting facade details really stands out with a completely individual and unique identity. It has also, quite rightly, received plenty of positive comments about this. “We heard suggestions 18 about a more conventional concrete building, but we also had contact with a forging company, which also made us think in terms of steel. They recommended Saabyg and their steel construction systems, Lindab Buildings,” says Erik Bremer Sørensen, founder of Litecom who is now transferring the business over to his sons. “We chose Saabyg and their solution from Lindab because to the flexibility and the possibilities they could offer. We had plenty of ideas that we could apply, but we also wanted to send a signal of aesthetics through our new building and I really think that we have achieved that goal.” Saabyg has been a Builder since 1977 and has constructed around 30 Lindab buildings (formerly Astron) since then. “We have always received great support from Lindab Buildings in Mainz, Germany and we have easy contact with their Danish/Swedish speaking personnel. Technical German is perhaps not our forte, but Fritjof Kviske and the team at Lindab solved these problems for us,” explain Charlotte and Jesper Saabye, two of three siblings currently heading the company. “When we consider new projects, we are always looking at whether a solution with Lindab Buildings would be appropriate, but of course we also offer ‘traditional’ construction if that fits better, or if the customer wants it. Even in these projects, we have used more and more products from Lindab such as Rainline, Coverline and Construline, simply because of their excellent product quality, wide product range plus good support and great service.” Litecom’s building is a Lindab building combining storage and office areas with an internal roof height of 8.5 metres. Saabyg has recently added a mezzanine level, giving a total surface area of 1,870 m2. The building’s facade consists of Lindab Coverline flat sheet that Saabyg bent into the cassettes and Doorline industrial doors. The building has recently been named “Lindab building of the year 2010” by 400 Lindab Builders, even further evidence of the building’s tremendous quality. Lindab Direct May 2011 The new Plexus goes hand-in-hand with renovated indoor climate system Smooth upgrade WHAT Modernisation and upgrade of indoor climate system in existing office premises CUSTOMER Torpheimer System WHERE Linköping, Sweden Mjärdevi Science Park in Linköping is a centre of excellence, where high tech and development-intensive companies within telecommunications, software development and electronics cooperate with Linköping University. Svenska Autoliv, world leader in automotive safety, is one of the companies with a business unit there. When their premises needed to be renovated, the focus was on low energy consumption, sealing the offices and installation work that disturbed the company’s continuing operations as little as possible. Lindab Plexus was a key part of the solution. The building where Henry Ståhl Fastig heter leases three storeys to Autoliv was formerly used as a hotel. “Each room was equipped with a fan coil unit for heating cooling and airflow,” explains Project Manager Åke Andersson at Torpheimer System, who was responsible for the installation. “This solution is based on recirculating air and is therefore something that is not desirable for today’s offices. The question then was which indoor climate solution we should choose in order to disrupt the company’s operations as little as possible, yet still install adequate ventilation with lower noise and high efficiency requirements.” Torpheimer has worked with Lindab as a supplier of ventilation and indoor climate products over many years. “Obviously we knew about Lindab’s Plexus chilled beam,” continues Åke Andersson, “but when Rolf Palmqvist presented the new Plexus – which combines heating and cooling, all the pieces fell into place. This allowed us to propose an energy-efficient solution for room ventilation, heating and cooling without the need to introduce a radiator system into the picture. This gave not only a much lower investment cost, we could also present an installation solution that would result in the slightest disturbance for Autoliv.” Today, there are approximately 100 Plexus cooling and heating beams in the offices and conference rooms on the first three floors. These have been easily connected to the existing duct system as each room previously served as a fire compartment with its own supply and exhaust duct. “We undoubtedly have a faster and simpler installation,” says Niklas Ahlstedt of Henry Ståhl Fastigheter, “as well as reduced energy consumption and a much quieter system. Intermittent night-time operation with return air, room control and newly installed electric chamber fans have contributed to this further.” This new system has also meant that Autoliv has been able to seal its office environment, since the room solution is now able to provide a healthy indoor climate for two people with fresh, tempered air. “We didn’t just want to satisfy the company’s request in full, but also to raise the building’s ventilation and energy standard from ‘1989 to 2011’. In addition, Autoliv is working through much of the project, with four people suddenly sitting in one room, and so the system must also accommodate this. That is why the solution we worked out together with Torpheimer and Lindab is perfectly in several ways,” says Niklas Ahlstedt further. “The creation of modern and appropriate premises where our tenants can be comfortable and happy is obviously one of our key motivations. That is when it is important to have partners they can trust and who are at the cutting edge of technology with their solutions.” Plexus resulted in a flexible, energy and costeffective solution for a modern indoor climate. Fr.l. Rolf Palmqvist, Lindab, Niklas Ahlstedt, Henry Ståhl Fastigheter, and Åke Andersson, Torpheimer System. 19 Lindab Direct May 2011 ECODO invests in Lindab solutions for passive houses of all sizes Environmental steel ‘shell’ sound building systems allows us to feel very ECODO is a young construction comconfident about our development,” continues pany that has decided to concentrate Magnus Norström. “Lindab helps us every entirely on ‘green’ construction with step of the way, from architectural drawings a focus on passive houses and lowthrough to delivery of ready-marked and easenergy solutions for residents. In ily assembled section kits, and they provide earlier projects, they had seen the fantastic support with solutions to most probenvironmental benefits to be had from lems. Lindab’s Construline system is ideal for using Lindab’s steel ventilation solupassive house solutions and is both cheaper tions and building components. “Now and easier to build and install compared we are taking the plunge and creatwith previous solutions we have used. It also ing passive house solutions with steel provides completely straight walls, which of taking centre stage,” says Magnus course simplifies all subsequent operations.” Norström, Project Manager at ECODO. In northwest Skåne, they are now The next project for ECODO building a 170 m2 detached propis the deliveries to NCC’s erty, while they are also preparing ULLE K A Berga Kulle low-energy housfor the delivery of walls, roof and G R BE ing project. “Here, all building frame to NCC’s Berga Kulle lowstructures including outbuildenergy project in Linköping. ings and garages will utilise Lindab’s lightweight construcThe almost finished steel frame for tion technology,” concludes the property in Hjärnarp, just outside Magnus Norström. “We pulled Ängelholm, gives an almost sacred impresthe longest straw from among many bidsion, resting firmly and securely on the ground ding companies, and NCC undoubtedly saw with the blue sky above. “And no matter how the energy-efficient building ‘shell’ and the much it rains, the eventual house is not affectabsence of mould and moisture problems as ed in any way. Though our construction guys key advantages. As we understand it, this solumight get a little wet,” says Magnus Norström tion has the potential to be a new type of syswhen we interview him inside the steel skeltem in NCC’s environmental initiative.” eton. “The decision to use Lindab’s complete The production of wall sections is taksteel lightweight construction range also offers ing place at ECODO’s factory in Ängelholm, us a number of added benefits.” from where they are dispatched to each construction site for final assembly. The architect-designed house with its steel frame has attracted considerable attention and has led to numerous inquiries. “By combining passive technology with smart, Radhus i 20 igt område barnvänl GA NG/BER LINKÖPI knuten ren inpå med natu “With Lindab’s lightweight construction technology and the Lindab Safe duct system (installed by Bivent, Helsingborg), we gain an environmental ‘shell’ with minimal heat loss and an airtight, efficient ventilation system,” explains Magnus Norström at ECODO. “Combined with solar technology, this offers the homeowner extremely low energy consumption in a very comfortable house.” Lindab Direct May 2011 Indoor climate system for LEED and Green Building certified office building Active selection of active diffusers Länsförsäkringar Kalmar’s new headquarters is not just a first class office building, it is also the first LEED and Green Building certified construction that Skanska has built for an external customer. “Less environmental impact locally, lower energy consumption and a better working environment are some of the objectives we had for this new office building,” says Johan Nielsen, Project Manager at Skanska. “The fact that we chose to seek both LEED and Green Building certification is a mark of the importance that we at Skanska assign to these matters. A complete indoor climate system from Lindab including active diffusers has been an important part of this solution.” “Green Building is simply about energy consumption, while LEED has a broader approach concerning other environmental factors during both the construction process and during operation,” explains Johan Nielsen. “We see these certifications as partly complementary, but for this external project we really wanted to be on the safe side regarding a ‘green’ solution. We have measured an energy consumption of about 26 % below building regulations and already that ‘gives us’ the Green Building and know that we have also achieved LEED Platinum. During the project, we chose to modify the ventilation system’s structure for Lindab active diffusers and demand-controlled ventilation and thereby reduce energy consumption. I think these solutions are very exciting.” went smoothly,” says Ingrid Persson at VVS-byrån in Växjö who designed the system on behalf of Skanska Inneklimat. “The system, which works with both variable flow and constant flow, put demands on the calculations, product selection and overall system design, and in these matters we received good support from Lindab.” LCPV works with a built-in damper that controls ventilation and lighting via Lindab Regula occupancy sensors. “This creates a minimised air flow and thus a lower energy consumption, which was exactly what we wanted to achieve,” says Ingrid Persson. “Having also designed the entire system in CADvent, I could divide up the system and supply the order documents to Skanska Inneklimat.” Lindab’s delivery to the project included all supply, exhaust and transfer diffusers, as well as a complete Lindab Safe duct system with fittings, dampers and silencers. “Choosing Lindab’s duct system was an obvious choice as our technicians are both familiar and happy with this product system, but because Lindab could present a complete and attractive overall solution, we opted to buy everything from Lindab,” says Ulf-Göran Roos, Skanska Inneklimat. “The solution, developed by VVS-Byrån in Växjö with support from Lindab, also perfectly matched the requirements placed for the indoor climate system from a LEED and Green Building perspective.” Comfortable 6,000 m2 head office for Länsförsäkringar Kalmar, dual environmental certification and with a complete indoor climate solution from Lindab. “It was the first time that I have worked with Lindab’s LCPV active diffusers, but with the technical support from Jonas Strand at Lindab, everything 21 Lindab Direct May 2011 Lindab Rainline – the natural choice for environmentally conscious architects and builders Innovative sustainability WHAT Delivery of Lindab Rainline roof drainage system for apartment project in historic setting CUSTOMER BSS Drainage – Cooke & Harris WHERE Bristol, UK Brownfield Development means the reclamation of buildings and land that for various reasons has been abandoned. Such sites are often dilapidated and have remained unused for a number of years. In the late 1990s, the British government decided that 60 % of all renovation and new construction would be carried out at Brownfield Developments. Linden Homes is a construction company that has developed a strong position in this field. It recently undertook a major project in Bristol’s Victorian harbour. Strict demands were made regarding aesthetics, as well as on sustainability. Lindab Rainline was therefore a natural choice. Moored in Great Western Dockyard in Bristol, one of the most famous harbours in the country, is the historic ship SS Great Britain. When she was launched in 1843 and first took to the water in Bristol’s port, the SS Great Britain was a marvel of combined high-technology – a fully rigged ship with a hull of steel, equipped with a massive 1,000 hp steam engine that in turn drove the screw propeller, which was highly advanced for its time. After the equivalent of 32 circumnavigations, she now sits leisurely at the wharf in the restored Victorian port area, offering a pleasant, relaxing view from many of the 145 luxury apartments that have recently been built by Linden Homes. 22 Architectural firm Stride Treglown has worked methodically and carefully to ensure that the architecture of the apartment complex combines a sense from the classical harbour buildings with a modern expression. The use of sustainable materials and solutions has long been the focus of Linden Homes, and it is in light of this that Lindab Rainline roof drainage was chosen. A recent Swedish environmental study also placed Lindab Rainline a class apart from the market’s other roof drainage systems in terms of carbon footprint, and this obviously affects the choice of Rainline when sustainability is a deciding factor. “We specified Lindab Rainwater goods on our Great Western Dockyard project because this highly engineered system of well designed components complemented the modern architectural language of our building design,” explains Gary Milliner from Stride Treglown. “It was also suitably fitting for this historic site famous for its engineering design.” Lindab’s long time retailer, BSS Drainage, supplied Lindab Rainline in black HB polyester and in pure galvanised form, to the contractor Cooke & Harris, who have been responsible for all roof drainage installation. From 1843 to 1886, the SS Great Britain was a stark example of what progressive engineering could accomplish through the use of steel and technology. Today, she lies quietly alongside the dock; however modern engineering in the form of steel and technology is still present. Lindab Rainline is perhaps a more discreet example of this, yet on the other hand it is far more sustainable. Lindab Direct May 2011 Plexus offers clear customer benefits Less energy consumption and less time spent WHAT Installation of duct system and Plexus chilled beams CUSTOMER Axima WHERE Besançon, France For the past decade, Lindab France has been working hard to develop the duct system product area, with Lindab Safe at its heart. One of the customers to have chosen airtight and easily assembled Lindab duct systems in the past 10 years is Axima, France’s leading installer in the field and a subsidiary of GDF Suez, the world’s biggest energy group. “A while ago, we began launching key parts of our Comfort programme, while maintaining our focus on duct systems,” says Michael Blanc at Lindab. “The delivery of Plexus chilled beams and a complete duct system to Axima and Pôle Emploi is one among several interesting orders that clearly demonstrate the customer benefits we offer.” Axima in Mulhouse has plenty of experience as a supplier of Lindab duct systems. “Now we are taking a step further and we are also including Lindab’s more technical products in our project solutions,” says Sylvain Berna at Axima Seitha. “When Laurent Pascolo at Lindab Mulhouse presented the Plexus chilled beam, we realised that this could be perfect for the Pôle Emploi project in Besançon. Indeed, the combination of our know-how and capability within installation, together with Lindab’s expertise in indoor climate solutions resulted in an order being placed.” Based on the ventilation consultant’s drawings and thermal calculations, Lindab conducted a feasibility study to calculate the capacity requirements, air and water flows, etc. using the Lindab Calculation Tool. Pôle Emploi is the new governmental organisation formed through the merger of the French employment service units Anpe and Assedic. This new organisation will provide the unemployed with better opportunities and enable them to handle their contacts through a single party. “This reorganization also involves some investment in the form of new local offices,” explains Denis Berzin at the investor Immo Temis. “In Besançon, for instance, we recently built an office for the France Comté region where the ventilation consultant recommended chilled beams as a more energy efficient alternative to a traditional fan coil solution.” “With the complete indoor climate system and its 60 Plexus units in place, we can easily say that we have got exactly what we were after,” continues Denis Berzin. “Chilled beams without the need for maintenance, a clear energy saving, low noise levels and, of course, fresh air and comfortable surroundings. The system has now been in operation for about six months and we have not had any comments from users. That nearly always means that people are rather satisfied! Lindab’s ability to stick to their delivery times, along with great technical support, means that we will be happy to see the Lindab/Axima combination again.” “Because we were not as familiar with the use of chilled beams, Lindab’s support and our good contacts with them played a large and important role,” concludes Sylvain Berna. “The feasibility study conducted by Laurent Pascolo and Michael Blanc meant that we could present a complete and well-balanced solution for Pôle Emploi with the Plexus as the key component. During the installation, we also noted that Plexus is easy to install and reduces the installation time. Plexus’s unique Jetcone technology made it easy to adjust the settings on the individual chilled beams. Lindab will undoubtedly continue to be a partner in future projects of this type.” In the local Pôle Emploi offices in Besançon, France, fresh cool air is provided by Lindab’s duct system together with around 60 Plexus chilled beams. 23 Lindab Direct May 2011 Lindab Academy comes to life with a new look Lindab Academy creating knowledge and security In 1597, the English philosopher Francis Bacon stated that “knowledge is power” and nothing in the last 400 years has challenged that prevailing wisdom. To acquire knowledge and insight into how things work and how they can be best utilised is simply a good idea, so when Lindab created the Lindab Academy for its customers and retailers a few years ago, this initiative was very positively received. After years of effort, however, the courses were more or less put on hold, although many of the new markets, such as in the CEE, adopted the idea for themselves and started their own training programmes. Now however, it is time for a new, broad-based education initiative, so the Lindab Academy has been born. In Sweden, Lindab is now focusing on a new round of training aimed at builders’ merchants (BMH) and their employees. “Sweden is a long country, so attracting customers and Anders Bergstrand travels across Sweden and trains construction trade personnel through the Lindab Academy on tour. their employees here to Förslöv, as we did the last around, is not easy,” explains Fredrik Bergh, Sales Manager for BMH at Lindab Sweden. “Because we are constantly working to ‘simplify’ we thought, let’s come to them instead. Our new Lindab Academy on Tour will now travel the length and breadth of the country, visiting and training customers on the spot. At the wheel, and in charge of the training, is Anders Bergstrand, a familiar face from the Lindab Academy and a professional who has appeared on the ‘Home at last’ and ‘The angry builder’ TV shows in Sweden.” All retailers in the building retail trade will be visited by Anders Bergstrand and the Lindab Academy on Tour, together with sales representatives. “In 2011, we hope to be able to train around 100 of our retailers in an initial phase. Familiarising our retailers’ personnel with our product systems is extremely important in the current situation, with all the new discount chains in the market,” says Fredrik Bergh. “We want our customers’ employees to be able to serve and inform builders and DIY enthusiasts in the best way possible, so training is vital. This way, we gain more than 1,000 ‘new’ sales representatives who can explain confidently and knowledgeably all about Lindab’s guttering, profiled sheeting, studs, home ventilation, garage doors and roof safety. This clearly makes the Lindab Academy a strategically important initiative.” A Lindab Academy has also been opened in Romania, also with a focus on independent retailers and partners. “We train the customer’s sales staff, as well as the craftsmen employed by the customer who perform the actual installation work,” says Andrei Sulyok, Business Unit Manager at Lindab. “We want to make them as familiar as possible with our product systems and the advantages they offer, which is why we have a fairly ambitious programme comprising three modules, each one covering two days of training. In Romania, Lindab is alone in offering resellers and partners a substantial training package. The Lindab Academy has been very well received and 300 customer representatives have been trained during the spring. The goal is obviously to increase the service capabilities of our partners and their personnel, as well as to increase brand awareness of Lindab. “The training has been under way since February and has been very well received. “I have sold and worked with Lindab’s products for six, maybe seven years, and thought I knew everything. To my surprise, that wasn’t the case, but now I have now learned new things that will further my ability to sell and to highlight Lindab’s benefits,” remarks one satisfied participant. Lindab helps flood victims In the summer of 2010, Dorohoi in northern Romania was affected by severe flooding and a large number of families were made homeless. The charity organisation, Habitat for Humanity, decided to build a number of houses and turned to local businesses for support. “We decided to provide complete roofing systems for eight of the newly built houses, and we 24 installed the new completely watertight roofs in two days with the help of our partners,” says Andrei Sulyok, Business Unit Manager at Lindab. “This was widely reported in the media, but above all it was hugely appreciated by those concerned and their families.” Lindab Direct May 2011 Roca Rustica L i n d a b T o p l i n e |Ț i g l ă M e t a l i c ă R o c a SRP Click Roca Roca Prestige 1 1 New solutions for beautiful roofs 8 Roof solutions have always played a central role in Lindab’s product range, and now the bar is being raised even further by launching a series of exciting new roof products. “Standing seam roofing has long been a roof covering that has been high on wish list of many homeowners, yet it has also been a costly and complicated alternative,” says Jan Tomberg at Lindab. “We are now turning this upside down with the launch of our new SRP Click. This is a sheet metal profile with an appearance borrowed from the traditional standing seam roof, but where the profiles are simply clicked together, without special tools.” Roca is the other big innovation. “If you do not want to have a visible sheet metal surface, but want all the advantages in terms of low weight, long-lasting protection and easy installation provided by a metal roof, then Roca is for you,” continues Jan Tomberg. “This is a tile-like profile with an upper surface of stone chips, giving the newly installed roof a rustic, character filled appearance from the outset.” SRP Click and Roca are available in most of Lindab’s markets. Lindab Roca | maloformátová strešná krytina Lindab SRP Click Lindab Roca SRP Click is a sheet metal profile that is similar to the standing seam roof, but which is easily fitted by using profiles that are clicked together without special tools. Roca is a tile-like sheet metal profile with a top layer of granulated stone. It provides a roofing solution that is tough, durable and appealing, which Maloformátová strešná krytina produces a sense of the “older beautiful roof” s minerálnymi zrnami from the outset. Through its smart connection system SRP Click is easily installed with a good pair of hands. SRP Click is available in a mild range of colours and consists of galvanised sheet steel with HB-polyester coating. This provides a durable finish, high colour stability and good protection against corrosion. SRP Click gives a beautiful, durable and easily maintained roof that adorns its place for many years. 9 Lindab Roca Roca provides a roof that weighs only one-sixth of a traditional tile roof. It is also very simple to lay and handle during assembly. For Roca to retain the appearance of the attractive granular surface, it is coated with a protective clear acrylic coating. 25 Lindab Direct May 2011 Long-time partner supplies Romania’s biggest furniture chain Sixth Lindab delivery from A.T.A. Romania is one of the markets that was heavily affected by the financial crisis in 2009 and 2010, something that has left its mark in Lindab’s operations there. But even in hard times, there is room for growth, as shown by the Romanian furniture producer Lemet, with a chain of more than 150 furniture stores across Romania called Lem’s. “In 2009 and 2010, they constructed two brand new stores with the Lindab Builder A.T.A. Group as the supplier,” explains Angel Itoafa, District Manager Lindab Buildings Romania, “and the most recent is the sixth Lindab Building delivery to Lemet so far.” “We are very pleased, both with the Lindab Buildings product system itself and with the service, quality and delivery accuracy we receive from A.T.A. Group,” says Alexandru Rizea, CEO and owner of Lemet. “Having A.T.A. and Lindab provide us with a turnkey solution saves us time and money, and the fact that we have now completed the sixth store in the form of a Lindab Building delivery speaks volumes about our appreciation of their solutions.” A.T.A. Group has worked as an Lindab Builder since 1996 and has delivered 33 buildings totalling more than 140,000 m2. “We have a long and well developed relationship that began as an Astron Builder and is now successfully continuing as a Lindab Builder,” says Costica Vidrascu, Managing Director and owner of A.T.A. Group. “Because Lindab Buildings base their operations on 40 years’ experience within steel construction, and can boast of having built no less than 40 million square metres, this plays an important role when selling and presenting our steel building solutions under the Lindab brand!” A.T.A. has delivered 20,000 m2 so far to Lemet, with the latest delivery measuring 2,750 m2. “As previously, our ability to deliver a complete turnkey solution was clearly important for this project,” continues Costica Vidrascu. “The support from Lindab plays a key role here, as does access to IT tools such as Lindab Cyprion. This enables us to quickly present a complete solution and detailed cost breakdown for the customer. After Lemet had approved the solution, the delivery and construction of steel frames, roofs and facades were all completed in eight weeks. Being able to offer this speed, combined with a highly recognised steel building system, clearly offers us important competitive advantages. This is always of paramount importance, particularly in light of the recession that we just emerged from. Our close and productive partnership with Lindab is therefore something we value highly.” CEO and owner Alexandru Rizea in one of Lemet’s show rooms. Since 2004 Lindab Buildings and A.T.A. have built over 20,000 m2 of production facilities. Logical product name change for European leader within steel buildings Astron becomes Lindab Buildings By the time you read this, the name change to Lindab Buildings has already been implemented and a gradual graphic adaptation will take place during the year. Tailor-made solu tions remain tailor-ma de solutions When it comes to products and system solution focus is on the s in steel our specific needs of our custome we are best known rs. This is what for, and there is no reason to shift. Preferred part ners remain preferred part ners Never change a winning team: Numerous local and an extensiv offices e Authorized Builders organisa to establish our tion helped European leadersh ip. This will remain benchmark in our the future. lindab | we simpli fy contru ction Prosperous remains prospero us It takes more than know-ho w and reliabilit y to become the leading Europea n supplier of steel building . Beyond that it takes courage and enthusiasm – every day, in every branch all over the continen t. www.lindabb uildings.com It’s a matter of cha turn change into racter to chance 26 ferred partner) is unchanged and our commitment to contribute to the success of all the Lindab Builders is steadfast. But it would be wrong to say that the only thing happening is for our product to now be called Lindab Buildings and our dealers Lindab Builders, because by combining all of our resources and expertise within steel construction into one, we strengthen our offering further and with that our Lindab Builders!” Everything cha nges to the same 400 Astron Builders, the retailers and distributers that market Lindab’s steel buildings system throughout Europe, the CEE and Russia, received some good news recently. Lindab has chosen to combine all operations within the business area Building Systems under a single brand – Lindab. This also means a new name – Lindab Builders – for these significant and important partners, who together with Lindab helped to consolidate and gradually strengthen the position of steel buildings within the construction sector. “When making changes, it is important that this is communicated clearly,” says Bernard Schmitz at Lindab, “and we have chosen to be very clear. It is business as usual, but under a stronger brand. Our customised solutions remain customised, our commitment to being one partner ahead of others (pre- Blue remains blue We are committ ed to blue as our company’s corporate colour. Today business partners all over Europe associate blue with complet e solutions from planning permission to turnkey construc tion. So why should we vary the colour? Lindab Buildings – new name for the leading product in the European steel construction. Lindab Direct May 2011 Andreas Johansson, SEML and Thomas Ekberg, Cellplast Direkt at the apartments in Oxie, whose 1,200 m2 sandwich construction roofs, comprising cellplast and sheet steel, were fitted in five days. Innovative roof structure in steel Plustak, a brand new concept for roof structures in residential construction, is the result of a degree project at the University of Halmstad. “Prefab elements are becoming more and more common when it comes to wall panels for the construction of housing, and we wanted to find a smart solution for the roof as well,” explains Andreas Johansson at the company SEML, which is where the idea behind the thesis arose. “Through new technologies, construction can be significantly streamlined and because Plustak is based on a sandwich construction of foam and folded sheet steel, this gives a light very well insulated roof part that is ideally suited for low-energy or plus energy houses.” “There are several advantages with Plustak,” says Thomas Ekberg at Cellplast Direkt, who work with prefabricated building elements and market Plustak. “It quickly gives a watertight ceil- ing and through being self-supporting eliminates roof trusses. Every roof part is supplied complete with a double-folded standing seam roof and gutters, meaning that laths, cardboard, insulation and the processes associated with these are removed.” Roof foot components and Rainline roof drainage have been supplied by Lindab to Nya Plåt in Halmstad, which delivered the finished roof foot cassettes to SEML. However the standing seam roofing and under panels were supplied by Lindab directly to SEML who then finished the roof parts. Cellplast Direkt has recently delivered Plustak to an apartment project in Oxie, Sweden, consisting of three buildings with a roof area of 1,200 m2. The roof parts are lifted using a mobile crane and vacuum, and are easily connected together using their intricate connection solution. “Our choice of Lindab as supplier and partner was based heavily on the security that such a strong brand represents,” says Andreas Johansson and Thomas Ekberg. “We have really put our faith in their technical competence and expertise in industrial construction. Everything from the product quality, logistics and technical support, directly from Lindab’s development department, has worked extremely well.” The developer Skandinavisk Fastighetsfond is also very pleased with the roof solution that was delivered. “Fast installation, a nice looking roof and fire-protection mounted tightly against the roof has made it a really good solution,” says Fredrik Bergkvist of Sweco Management who was responsible for construction management. “The solution also provides good insulation.” Positive experiences – continued deliveries Lindab Croatia signed one of its largest orders to date at the start of the year. “It concerns the continuing expansion of Plodine’s network of supermarkets here in Croatia,” says Mario Koic´ at Izokom, one of Lindab’s long-time partners in the country and the general contractor for the rebuilding and new construction that Plodine has been implementing since 2007, as reported in an earlier edition of Lindab Direct. Having so far delivered materials to 24 Plodine-supermarkets in Croatia, Lindab has recently received orders for materials for 14 more during 2011. “Lindab’s product quality and technical support were a contributing factor behind us receiving this extensive and prestigious contract,” continues ´ “So far, we have built and delivered 24 stores, to which Lindab Mario Koic. has delivered packages that include Coverline profiled sheeting, Construline lightweight construction profiles, sandwich panels etc. The positive experiences we have from our collaboration with Lindab, their flexibility regarding each project solution and the ability to deliver on time made Lindab the natural choice for the continued expansion. Their solutions also give us all the speed we could wish for with regard to the actual installation.” 27 Think about reducing your carbon footprint. Think Less. Why? Because at Lindab we believe less is more. So discover how our steel building components will help you work less and waste less energy. And how they will result in less carbon dioxide released into the atmosphere. For more examples of how we simplify construction for you while lessening the impact on the environment, visit www.lindab.com We simplify construction