Atlantic City - Furey and Associates
Transcription
Atlantic City - Furey and Associates
Advertising Supplement to USA TODAY Greetings Greetings From FromThe The New New AtlanticCity AtlanticCity It’s Hip, It’s Hot,And IfYou’re Not There,You’re Square here can you don a Russian military jacket, step into a 10-degree cooler, and sip one of the finest vodkas in the world? Or buy the most darling little outfit to wear during an evening of cocktails and dining at a club overlooking the beach? W The answers are Red Square at The Quarter, The Outlets at The Walk, and Penrod’s Elbo Room at Resorts, all in – are you ready for this? – Atlantic City. That’s right. Atlantic City. If you’re saying, ‘Whoa, wait a minute, that’s not the Atlantic City I remember Early morning fitness on the Boardwalk in Atlantic City. Enjoy a rolling chair ride on from when my mom/dad/ grandparents took me there,’ you’ve hit the nail squarely on its head. It’s not that Atlantic City any more. Today’s Atlantic City is a thriving, bustling hub of activity. It’s where celebrities – J. Lo, Bruce Willis, Jon Bon Jovi, David S c h w i m m e r and P. Diddy – relax and rejuvenate; where internationally renowned restaurateurs and night clubs – Wolfgang Puck, Bobby Flay, Continued on page 8 Fun in Atlantic City’s surf. Shopping at the Shore Atlantic City Offers a New Haven for Shoppers hen it comes to shopping at the Jersey shore, the newest hip place is Atlantic City. And we’re not just talking souvenirs and two-dollar trinkets here. We’re talking get-out-the-plastic-andlace-up-the-walking-shoesserious shopping here. Tommy Hilfiger, Chico’s, Polo Ralph Lauren, Banana Republic, Brooks Brothers, Swarovski, Erwin Pearl, White House / Black Market, Nautica, and Coach. Get the idea? “Great things are happening in Atlantic City,” said Mark Brown, chairman, Board of Directors, Atlantic City C o nve n t i o n & Vi s i t o r s Authority. “In addition to all the wonderful boutiques at the city’s casinos, we now have The Q u a r t e r, T h e Wa l k , Siganos Plaza, and next year we’ll have The Pier. Every time something new W Discover Atlantic City’s new shopping venues. Continued on page 10 A Taste Of Atlantic City From Funky Fusion to Surf ‘n Turf, Atlantic City’s Restaurants Have it All emember when you were a kid on vacation and your parents would let you order anything you wanted? Well, it’s time to feel like a kid again. Except now, you and your tastes are all grown up – and t h e g o o d n ew s i s , s o i s Atlantic City. From fu nky fu sion to glamorous gourmet, fresh seafood to sizzling steaks, sloppy subs to perfect pizzas R – you’ll find food to tempt every palate in Atlantic City’s restaurants. Mamma Mia! The aroma hits you right away. It’s the smell of garlic and herbs, tomato sauce and f r e s h b a k e d b r e a d, i t ’s authentic Italian like mamma used to make and it can be found in Ducktown, Atlantic City’s Italian neighborhood. For generations, Angelo’s Fairmount Tavern has served heaping plates of Italian food to the delight of its visitors. Angeloni’s II also serves traditional cuisine, along with an extensive wine selection. Just like anything else in Atlantic City, cuisine runs the gamut from family-style service at Carmine’s in The Quarter to casual at Tony’s Baltimore Grill to exquisite at Capriccio in Resorts. Want a place to take your Continued on page 9 2 Advertising Supplement to USA TODAY Beach Bar Boom In Atlantic City An Umbrella Overhead, Another in Your Drink ex on the Beach sound like your idea of fun? Man, are you about to get lucky. That signature drink, along with margaritas, pina coladas and other frozen concoctions can be yours beachside. This summer, the Atlantic City beachfront will be dotted with eight – count ‘em, eight – beach bars. So if your idea of the perfect summer day is a lounge chair, surf, sand, live music and adult beverage, come and get it. “Visitors to Atlantic City can have the same type of experience that they would find in the Caribbean, with pina coladas, cabanas and live music on the beach. It’s very exciting!” said S Enjoy the drinks and outdoor atmosphere at the Atlantic City Hilton Casino Resort’s Beach Bar. Say ‘AAAAAH’ From Soaking Mineral Baths to Massages on the Beach, Atlantic City Visitors Hit the Jackpot When It Comes To Spa Treatments beth Arden Red Door Spa at the Seaview Marriott recently added Thai Yoga Bodywork to its menu of offerings. Thai Yoga Bodywork uses gentle rocking motions, acupressure, reflexology and stretching to energize the body and mind. In addition, the luxury spa offers a slate of half- and full-day spa packages, plus treatment packages for men, brides and bridal parties, and mothers-to-be. One Massage with Sea Breeze, Please Imagine relaxing in a curtained cabana on the beach as seagulls, surf and ocean breezes meld into a harmonious accompaniment for the trained masseuse kneading your muscles. This fantasy is reality at The Spa at the Hilton, part of he next t i m e you’re in need of pampering, when every muscle cries out for a soothing touch, get yourself to Atlantic City. Once there, you’ll find unique and luxurious spas offering everything from Swedish massages and mud b a t h s t o Pamper yourself at the Spa Toccare, a r o m a t h e r a py Borgata Hotel Casino & Spa. treatments and sensual massages for two. the Atlantic City Hilton Casino Resort. Also available are a numAn International ber of in-spa massages and day Influence packages (there’s aromatherapy, At the Borgata’s Spa Toccare, hot stone and Swedish massage, treatments are modeled after those and couples and tandem masfound in European spas, and sages), plus a pool and workout designed with rejuvenation in area. mind to energize clients for the day Opulence is the operative word or night ahead. There are herbal at The Spa at Bally’s Atlantic City. baths (Rosemary Renegade to Often described as a “resort withstimulate circulation) and indul- in a resort,” the spa offers special gent full-body treatments (Wine three- and six-day packages, givand Roses, which features a grape ing you ample time to indulge in seed body scrub, white rose bath massages, facials, herbal wraps, and full body massage); therapies salt glows, seaweed treatments designed for men (Yo’ Rock Facial and loofah cleansing, among and Executive Soak); and special other treatments. packages for couples (Toccare The Health Spa at Caesars Touch for Two and Borgata Clay Atlantic City offers Swedish masFacial for Two). sage in convenient 25- and 50At The Quarter at Tropicana, minute lengths, as well as in-room lose yourself in bluemercury spa massages. The spa also features a treatments designed exclusively for co-ed workout room, plus men’s the Atlantic City location. For and women’s locker rooms comexample, the Uplifting Sugar plete with saunas, whirlpools, eucaEscape combines an exfoliating lyptus steam rooms, and complisugar scrub with an energizing mentary snacks and beverages. bath and relaxing massage. Other At the Trump Plaza Health Spa, exotic treats are the Detoxifying there are many ways to relax, Sake Journey, the Stimulating including massages and herbal Eucalyptus Trek and the Healing wraps, and whirlpool, sauna and Yuan Zhi Ritual. An array of steam room. As an added perk, facials, massages, manicures and enjoy complimentary espresso, pedicures soothe from head to toe. cappuccino, juice and fresh fruit In nearby Galloway, The Eliza- while awaiting treatment. T Jeffrey Vasser, executive director of the Atlantic City Convention & Visitors Authority. This year, four new beach bars open their doors: House of Blues Beach Bar, Nikki Beach – Atlantic City, Penrod’s Elbo Room at Resorts and the Tropicana Beach Bar. An Upscale Party Zone in Atlantic City House of Blues Beach Bar, on the beach in front of Showboat - The Mardi Gras Casino, will feature a full bar, stage area for live music, lounges, cabanas and umbrellas. Nikki Beach – Atlantic City and Penrod’s Elbo Room will open on the beach in front of Resorts Atlantic City, sharing between them a stage for concerts in the sand. Nikki Beach, a multi-tiered club with locations in Miami, Marbella, St. Tropez, St. Barth and Puerto Vallarta, will offer upscale dining and drinks. Penrod’s is modeled after the oldest bar in Fort Lauderdale. The Tropicana Beach Bar will feature comfy cabanas and beverage service. A Massage and a Mai Tai The new bars join four existing bars: Caesars Sand Box Beach Bar, The Beach Bar at Trump Plaza, Atlantic City Hilton Beach Club, and Bally’s Bikini Beach Bar. At Caesars Sand Box Beach Bar, you’ll find beach chairs, umbrellas and private cabanas (for rent), along with non-stop live music seven nights a week, nightly drink specials and specialty drinks. The Beach Bar at Tr ump Plaza provides live music, giveaways, and a menu featuring seafood, sushi, sandwiches, salads, snacks, and beer and frozen drinks. This summer, the Beach Bar will be 4,000 square feet larger, and will feature an expanded full-service bar, a 12 by 24 foot raw bar and grill, and a bigger dance floor with live entertainment daily. The Atlantic City Hilton Beach Club offers plenty of opportunities for relaxation, including private cabanas (you can even get a massage) and lounging beneath wooden gazebos. There will be free beach concerts and other special events, food and drinks, and promotions and prize giveaways. Bally’s Bikini Beach Bar, on the newly expanded beach across the Boardwalk from Bally’s Atlantic City, serves up tropical drinks, live entertainment, festive menus, and promotions, activities and events. Did You Know? The U.S. Army Corps of Engineers in early 2004 dredged 3.2 million cubic yards of sand from the ocean and used it to widen the Atlantic City beach by 200 feet. In addition, dune grass was planted along the Boardwalk. The efforts are part of a project to provide coastal storm damage reduction and shoreline protection, and will be repeated periodically over the next 50 years. THAT’S ENTERTAINMENT! Today’s Hottest Performers Take The Stage at Historic Boardwalk Hall and Atlantic City’s Casinos ver since its $90 million restoration and grand reopening, historic Boardwalk Hall has captured the imagination of millions, and become the stage of choice for entertainment’s top draws, among them Bruce Springsteen and the E Street Band (sold out in 15 minutes), Andrea Bocelli, Bon Jovi, Elton John, The Eagles, Cher, Fleetwood Mac, Paul McCartney, Norah Jones, Rod Stewart and Britney Spears. Now it’s making history – again. Billboard Magazine ranked Boardwalk Hall the second highest grossing concert venue of its size WORLDWIDE in 2004, second only to London’s Wembly Arena. Boardwalk Hall was also the top-grossing E venue of its size in North America for three years running. The Billboard rankings help underscore what locals already k n ow : Atlantic C i t y ’s Boardwalk Hall is the place to be when you want to see today’s top entertainers and sporting events (see related story on boxing), and enjoy a bit of history as well. After all, Boardwalk Hall is where decades of Miss America pageants were held, and where the Beatles played to a crowd of 19,000 Casbah d ancers at Trump Ta j Mahal. screaming fans, and had to make their “escape” in a laundry truck. And today, it’s where Ringling Bros. and Barnum & Bailey Circus comes to town; where Mummers take the stage; and where in October 2005, f igure skaters from around the world will compete for a shot at the 2006 Olympics in Skate America, a four-day event broadcast nationally on ABC-TV. To lear n more about B o a r d w a l k H a l l ’s u p coming shows or to purchase tickets, visit www.boardwalkhall.com. Not The O nly Game Lest you th In Town in k Boardw in to alk Sugar Ray appearing at Resorts Atlantic City Superstar Theater, April 2, 2005. wn whe Hall is ment, thin re you can find top the only place -na ka ★ Lenny Kragain. This year, expecme entertainv ★ Sarah McL itz and Sting at Bo t to see: r at Trump achlan and Emmy gata Taj Maha Lou Harr l is ★ Engelbert H u m p e r d Mandel a inck and t Howie ★ Don RickleTropicana Resorts A s and Jerry Seinfe ld at t ★ Lee Ann Wlantic City at Sands omack and Ricci M artin ★ Kenny Rog e (Frankie A rs and The Golde n v at the Atla alon, Fabian, Bobb Boys ★ “42nd Streentic City Hilton y Rydell) Trump Pla t” and Regis Philb in at ★ “Legends inza of tribute Concert,” an end u a ★ Johnny Ma rtists, at Bally’s ring lineup III” at Ca this and “Nights o n Broadw esars ay Advertising Supplement to USA TODAY discover the sexierof side atlantic city this May at Resorts Gambling Problem? Call 1-800-GAMBLER. Nikki Beach Club, known as the sexiest party on earth, is coming to Atlantic City this May. Live Music. Signature mojitos. International model searches. It’s a global celebration like no other in Atlantic City. Only at Nikki Beach. Only At Resorts. Dine in one of our award-winning restaurants, play the hottest slots and tables, take in a show, relax in one of the most spacious rooms around. Action and satisfaction...it’s all at Resorts. On The Beach • Atlantic City, NJ • 1.800.336.6378 • www.resortsac.com 3 4 571/USA_Today_ad_4/c FINAL 3/4/05 3:36 PM Page 1 Advertising Supplement to USA TODAY Advertising Supplement to USA TODAY S R U O H R FA TE b u l C C A e Th r Scene a B & Borgata’s Mixx dance floor heats up the night. he tuxedo-clad doorman made casual conversation as the line inched along the velvet barrier, while a few steps inside the music pounded. It was another rockin’ Saturday night in Atlantic City and this scene was duplicated all over town. An ‘Always Turned On’ Atlantic City is living up to its signature catchphrase. The resort’s once famous seaside galas have given way to clubs, bars and discos that range from sedate to sensual—and events like body painting at Trump Taj Mahal’s Casbah are a case in point. Whether you prefer your nightlife jazzy, revved up or star struck, Atlantic City has it. Casbah alone attracts 2,000 per night on winter weekends and twice that in the summer. With hours from 10:30 p.m. to 5 a.m. and 6 a.m., you can literally dance all night. Professional dancers dangle from cages, and with a ceiling that is virtually invisible due to the lighting and special effects, this nightclub is truly cosmic. The Casbah attracts its share of celebrity drop-ins, including professional boxers who compete in town. Perched on the picturesque Frank S. Farley Marina, The Wave at Trump Marina offers panoramic views, but the focus is on the stage that showcases hot area bands. The Wave draws a mix of young singles and a slightly older crowd, especially on ‘80s Night. The third Trump property, Trump Plaza, offers an alternative to dancing. Its Boardwalker Lounge is a favorite gathering place, open 24 hours a day on the weekends. The Poker Bar, located inside the East Tower Casino, offers pub snacks to munch while watching the 58-square-foot video wall or playing video poker on the bar-top slot machines. Atlantic City’s newest nightspot is The Quarter, Tropicana’s multi-million dollar entertainment, dining and retail complex. There you’ll find The Sound of Philadelphia (TSOP), a restaurant/club that showcases some of the hottest bands around, as well as a karaoke bar and ethnic restaurant/night club combinations including an authentic Irish pub and Cuban and Russian-themed offerings. For cool jazz, head upstairs to the Top of the Trop, with entertainment nightly and one of the best views in town. Move on to Mixx at Borgata, a nightclub with a dual identity. T Mixx serves Latin/Asian fusion cuisine until late night, when the specialty of the house becomes a dance club fusion of high-energy excitement and infinite possibility. Look for celebrities here, too. The Borgata is a favorite hangout for stars like Bruce Willis and Cameron Diaz when they’re in town. Just off the Boardwalk on Dr. Martin Luther King Jr. Boulevard, you’ll find the Club Tru Entertainment Complex. The club’s five bars include a sports pub, a VIP floor, a martini lounge, and Studio Six, Atlantic City’s famed alternative tiki and karaoke lounge. Two dance floors, each with its own DJ and serious sound system, double the music options—R&B on one side, house and techno on the main floor. Studio Six, in particular, is an after hours club, just warming up after most bars announce last call. Arrive before 1 a.m. to get a bar stool. By 3 a.m., there’s a line out the door. A short distance away at New York Avenue and the Boardwalk, Déjà Vu pounds out an energetic beat through the night until dawn. Dancing isn’t for everyone, which is why Atlantic City offers some distinctive places to chill out with a cold drink. The Gladiator Sports Bar at Caesars is open seven days a week with entertainment on Fridays and Saturdays. There’s no cover and plenty of food on the menu. Nearby is the hip and trendy Blue Martini at Bally’s Atlantic City. This chic setting offers more than 100 variations of martinis, top-shelf liquor, live music, and a bar with a builtin frosted ice rail – perfect for keeping the chill in your glass while your night heats up. You can also drop anchor at the Hilton’s Dizzy Dolphin, a nautically themed lounge with live entertainment and an extensive variety of spirits, including “fintastic” signature drinks. Resorts Atlantic City offers live entertainment in Tuxedos Lobby Bar every Saturday night. Harrah’s Atlantic City invites you to discover Eden, the bewitching new lounge that features flair bartending at The Sapphire Bar, plus their newest offering, Xhibition, boasting 28 plasma screens and live music. The Sands heats up the casino floor with the hot Swingers Lounge, right in the center of the action. There’s no shortage of entertainment in Atlantic City. Now the only challenge is where to start. Live entertainment and drinks at Bally’s Atlantic City Blue Martini Bar. 5 6 Advertising Supplement to USA TODAY Discover What’s So Exciting About Atlantic City Attractions Cham pionsh ip Box ing at Board walk H all Boxing Le At Board gends wa ne of box lk Hall ing’s allAli tim O Lucy the Elephant. to enjoy games, music, food and rides including a custom carousel that shows hand-painted scenes from the All aboard for the Atlantic City sightseeing tours. t’s an exhilarating climb up 228 steps but antiquing in nearby Smithville, museums, art the payoff is worth it: a spectacular centers and so much more. You’ll find three panoramic view of Atlantic City greets historic wineries waiting for a tour and a tastyou when you reach the top of the Absecing – Balic Winery in Mays Landing, on Lighthouse. Once there, New Jersey’s Tomasello Winery in Hammonton and tallest lighthouse offers a glorious view of Renault Winery in Egg Harbor City. And everything from the Atlantic Ocean and with more than 20 golf courses in the beautiful beaches and Boardwalk to GardAtlantic City area, you’re sure to find one to ner’s Basin and the marina district. Located fit your swing. at Pacific and Rhode Island Avenues, the Along with boating excursions, The recently restored historic lighthouse has Ocean Life Center is also at Gardner’s Basin, stood the test of time and is all the better for located at New Hampshire Avenue and the it, just like Atlantic City. bay. Stop in the three-story aquarium to see The breathtaking view will certainly more than 100 varieties of fish, along with inspire you to explore the other side of Groman, the resident loggerhead turtle. Atlantic City. A side that offers fishing The Atlantic City Boardwalk is famous the first brand spacious excursions and boat Be cruises out to of experience Gardner’s our for its new piers. Once known for diving horses one and two bedroom vacation resort. Basin, kayaking, surfing, bird watching in and sideshows, the Steel Pier at Virginia Luxurious living and room, full kitchen, the Edwin B. Forsythe Wildlife Refuge Avenue andwhirlpool the Boardwalk is now the place I Newest Resort , once s e greats getting k aid, “There’s noth , Muhammed n o c ke d d ing wron g own, as rig long as y with That’s ex ht back up.” o u get a c tly wh f irst f ight ever held at boxers have bee n doing f at Boardw Since th ro and thrille en, these boxing alk Hall on July 2 m the 6 le , 1929. d g e c n a d pacit s hav Camacho , Mike Ty y crowds: Michae e taken the ring son, Tyrell George F l Spinks, o H La Hoya, reman, Arturo Ga Biggs, Evander Ho ector tti, Ray L Mickey W ly eonard, O f ield, ard and C To read m scar De o r y o r S e pinks. about the walk Hall h is , the histor visit www.board tory of boxing at walkhall.c y link. B om and c oardlick on city’s history. For more about Atlantic City’s unique histo tour Atlantic City in a unique tory, check out the Atlantic City Historical way with a Great American TrolMuseum on the Garden Pier, located on the ley Tour. Besides the Atlantic Boardwalk near New Jersey Avenue. It offers City tour, excursions include a 150 years of Atlantic City history to either fascinating trip to Cape May, relive or discover for the first time. which features charming VictoriAlso on the Garden Pier, the Atlantic City an architecture and the recently Art Center houses three different galleries, restored Congress Hall. each featuring paintings, drawings, etchings For more information on all and more. of these great attractions, call Take a trip to visit Lucy the Elephant in 888-AC-VISIT, go to nearby Margate on Washington and Atlantic Avenues. Now over 100 years old, the proud pachyderm stands watch over the ocean and o ff e r s m u s e u m tours, a gift shop and beautiful views from the “howdah” on Lucy’s back. From Ripley’s Believe It or Not! Museum on the Boardwalk at New Absecon, N.J. Lighthouse. York Avenue to the www.alwaysturnedon.com or visit Atlantic movie ride PassPort: Voyages of Discovery City’s Visitor Welcome Centers, located on Michigan Avenue, there are a variety of on the Atlantic City Expressway and at attractions for all to enjoy in Atlantic City. Boardwalk Hall. In order to see them all, you may want tub and balcony A short walk to the beach & casinos Indoor/outdoor heated pool and hot tub Spa featuring sauna, tanning beds and exercise room Indoor valet parking Kids’ activity program gives you time to play Call Today For Our Grand Opening Special Skyline Tower 100 S. North Carolina Ave. Atlantic City, NJ 1.800.438.6493 www.ExtraHolidays.com/skylineusa One Click... One Call... One Source for ATLANTIC CITY Easy Golf Getaways Visit www.gacga.com for real-time Atlantic City golf travel planning! Reserve a tee time. Plan a custom golf and hotel getaway package, in real time. It’s fast. It’s easy. And it’s economical. No internet? No problem! Call toll-free 1-800-GOLF-222 to speak to a travel planner. One click does it all! www.gacga.com or call 1-800-GOLF-222 • Blue Heron Pines East & West Course • Harbor Pines Golf Club • Mays Landing Golf & Country Club • Sand Barrens Golf Club • Seaview Marriott Resort & Spa Bay and Pines Course • Shore Gate Golf Club • Twisted Dune Golf Club • The Links at Brigantine Beach Advertising Supplement to USA TODAY 7 TEXAS HOLD ‘EM Sweeps Atlantic City Lessons,Tournaments and Special Events Abound hey’re playing it on college campuses, at bachelor parties, on TV and, of course, in casinos. ‘It’ is Texas Hold ‘em, the latest poker craze to sweep the nation, and its popularity is taking Atlantic City by storm. “Nothing is more popular right now,” according to Tom Gitto, poker manager at the Trump Taj Mahal. “Last year, Seven Card Stud was the game of choice for about 75 percent of our clientele. This year, 85 percent are playing Texas Hold T its, and daily No Limit Texas Hold ‘em tournaments. Monthly tournaments include the Invitational Free-Roll and Stud. At Trump Marina, enjoy these poker games: Three Card, Let it Ride Bonus, Double Cross, Four Card, Boston Five and Caribbean Stud. No Limit Texas Hold ‘em Tournaments are held Sundays, Wednesdays and Fridays at the Sands Casino Hotel’s Poker Room. Three Card, Caribbean Stud, Let It Ride, Pai Gow and § § Try your luck in Atlantic City. ‘em. And the demographics have shifted too. Last year, the overwhelming majority was older gentlemen; today it’s a 50-50 split age wise, with lots of women joining the fray. “We’ve even hosted an Asian singles group here,” Gitto said. “More than 500 singles played poker, and the event was such a success that the group has since planned three others.” Atlantic City casinos are, quite naturally, responding to the Texas Hold ‘em craze with lessons, expanded poker areas and daily tournaments. For example: Bally’s Poker Parlor offers 16 tables, eight each for Texas Hold ‘em and Stud. And, there’s a No Limit Texas Hold ‘em game, with blinds of $1 and $3 and buy-ins of $100 to $300, beginning Friday afternoons. Pai Gow, Let It Ride, Caribbean Stud, Three-Card Poker tables are also in place. Borgata offers No Limit Texas Hold ‘em tournaments with different buy-in levels every weekday, and gaming tables for Pai Gow, Let It Ride, and Three-Card. Trump Taj Mahal is the official host of the U.S. Poker Championship, held every fall, and the Trump Classic, held in December. There are daily poker tournaments and lessons based on group size. A Poker Bar in the East Tower of Trump Plaza boasts a 70-foot-long bar containing 27 bar-top video poker machines, and gaming tables offer Caribbean Stud, Three-Card, Pai Gow and Let It Ride Poker. Resorts Atlantic City offers free Texas Hold ‘em lessons at 2 and 8 p.m. daily, and a trio of tables at which to test your new skills. The Poker Club at Tropicana features 43 poker tables offering a variety of games and lim- § § § § § § Live Poker are also available in the main gaming area. This summer, Caesars will open The Poker Arena, a private area for poker players, and it will feature more than 20 table games, including Texas Hold ‘em. Atlantic City Hilton’s gaming area features tables dedicated to Four Card, Pai Gow, Three Card, Caribbean Stud and Let It Ride Poker. Baccarat, blackj a c k , c r a p s , P a i G ow a n d roulette tables are also available, along with slot machines. Lessons for Three- and FourCard Poker, and craps, are offered twice daily, at 2 and 8 p.m. Monday through Saturday, and noon to 8 p.m. on Sunday. § § Poker Not Your Cup of Tea? Other gaming options abound in Atlantic City, with slot machines, craps, blackjack, baccarat and other games. Caesars Atlantic City offers “Learning with the Legends” for players of all skill levels. Casino professionals offer lessons on blackjack, dice and roulette, Tuesdays from 9 to 10 p.m. and Wednesdays and Thursdays from 12:30 to 6:30 p.m. The Trump Taj Mahal has added a new high limit slot area with state-of-the-art seating and private gaming tables for high-limit gaming. And at Trump Marina, table games include baccarat, blackjack, craps and roulette, not to mention the slot machines. The Million Dollar Connection slots are three-coin, onedollar machines with a $1 million progressive jackpot, and you can play them only at Caesars. Coming soon to the Sands Casino Hotel is an Asian pit, featuring Baccarat, Mini-Baccarat, Pai Gow Poker, Pai Gow and Blackjack – High Limit. 8 Advertising Supplement to USA TODAY Location, Location, Location! Meeting and Convention Attendance Takes Off In Atlantic City ny real estate agent will tell you that the most important things to look for when selecting property are location, location, location. The same sage advice can be applied when choosing a site for a meeting or convention. With shopping, entertainment, fine dining, gaming, and a beach and Boardwalk within easy walking distance of the Atlantic City Convention Center – meeting and convention facilities are also available at many area casinos and hotels; see the contact box for more information - it comes as no surprise that trade show planners are deciding to move their shows to Atlantic City, or to bring them back year after year. As the organizer of EP Henry’s Middle Atlantic Hardscaping Trade Show put it, “Atlantic City has a lot to offer and definitely helped our attendance. The city provided a draw that may have prompted attendees to stay longer or overnight A and return to the show.” The show moved to Atlantic City from a smaller facility in Pennsylvania, and has since made Atlantic City its home. The Atlantic City Classic Car Show has met in Atlantic City for 32 years. An organizer there credits the Convention Center’s professional staff – and the phenomenal turnout year after year, including a 30percent increase in attendance in 2004 – for his decision to host the show in Atlantic City every year. Location isn’t the only thing the Convention Center has going for it. Consider these deal makers: Atlantic City is conveniently located within a few hours’ drive of nearly one-third of the nation’s population and 20 percent of the country’s business addresses. The facility contains 500,000 square feet of contiguous space, with exhibit halls in a range of Continued from page 1 House of Blues and Nikki Beach – race to open new locations; and where a new generation of traveler, 20-somethings from New York City, Baltimore and Philadelphia, finds a home away from home in a region with everything it needs – sandy beaches, sex appeal and status – to become the Monte Carlo of the East Coast. In fact, you can make it a true home away from home, by renting a fully furnished oneor two-bedroom vacation condominium at Skyline Tower. It’s Atlantic City, and you’d better believe it’s always turned on. The Borgata Effect Little did anyone suspect the chain reaction the Borgata, Atlantic City’s first new casino in 13 years, would set off when it opened in July 2003. Jeffrey Vasser, executive director of the Atlantic City Convention & Visitors Authority, characterizes the resulting growth boom as a game of one-upmanship in w h i c h everyone is a winner. “Each new project – the Borgata, Resorts’ Rendezvous Tower, The Walk and The Quarter – has taken Atlantic City to a new level,” Vasser said. What’s unfolding today isn’t a story of ‘out with the old and in with the new,’ but rather a story of improving on things that made Atlantic City famous: worldclass entertainment, shopping, dining, gambling and, of course, the most celebrated Boardwalk and beach in the world. Like Coins from a Winning Slot Machine Last year, the improvements to Atlantic City poured forth like coins from a winning slot machine, with three jackpots in a row: The Quarter at Tropicana, the Incentive Travel Magazine Gold Service Award from Meetings & Conventions Magazine Pinnacle Award from Successful Meetings Magazine Prime Site Award from Facilities and Destinations Magazine Planner’s Choice Award from Meeting News Awards were determined by ballot by the magazine’s readers, who are convention, trade show and meeting planners. ü ü ü technology. Accommodations are nearby at the adjoining Atlantic City Sheraton, which is linked to the Convention Center by air bridge. The Convention Center is easy to get to, with the Atlantic City Rail Line of NJ Transit connected to the Convention Center. To schedule your meeting in Atlantic City, contact Michael Reynolds, senior director of convention development for the Atlantic City Convention & Visitors Authority at 609-4497136. Penrod’s Elbo Room at Resorts. The House of Blues, scheduled to open its largest venue yet in time for July 4th, will feature a casino and branded poker room, a southern-style restaurant, a multi-level music hall, nightclub, beach bar and outdoor lounge, and a private membership club. Also opening this summer are Nikki Beach – Atlantic City, deemed by the London Observer as the “sexiest party on earth,” and Penrod’s Elbo Room, modeled after the oldest bar in Fort Lauderdale. Both will be on the beachfront at Resorts Atlantic City, and nestled between them will be an entertainment complex for summer concerts in the sand. And the best thing about it all? There’s plenty more on the way. In 2006, headline-garnering improvements to the city will include The Pier at Caesars and Borgata’s $200 million expansion. The Pier at Caesars, a $175 sars Atlantic City by sky bridge. Inside The Pier, shoppers will find a world-class roster of elite retailers, including first-in-the-region appearances by Gucci, Hugo Boss, Louis Vuitton, Armani A/X, Bebe and Burberry, and restaurants including Stephen Starr’s Buddakan and El Vez, as well as Phillips Seafood of Baltimore. The first phase of the Borgata’s expansion will add 600 slots, 36 game tables and a poker room that brings the total of tables from 34 to 80, and that’s just the gaming side of it. Also in the works are three fine dining establishments – the chefs are Bobby Flay, Michael Mina and Wolfgang Puck – and two new ultra nightclubs. The second phase, ending in 2007, will feature a 45story tower with 600 hotel rooms and 200 private condos. How to summarize the transformation of Atlantic City? Perhaps no one says it better than Curtis Bashaw, executive director § The Atlantic City Convention Center packs’em in! sizes, plus 45 meeting rooms with voice, video and data communications. Tropicana’s Quarter offers fantastic dining, entertainment, and shopping. Greetings From The NewAtlanticCity Award of Excellence ü from Corporate & ü § § Kudos for the Convention Center: Rendezvous Tower at Resorts, and Atlantic City Outlets - The Walk. The Quarter at Tropicana is a three-story streetscape that brings to life the splendor of Old Havana beneath what appears to be a bright, open sky, but is in fact a domed ceiling so realistically painted that many do a double take. Inside The Quarter is an eclectic mix of internationally themed dining, shopping and entertainment establishments, 70 in all, tucked into picturesque colonial buildings with vibrantly colored facades, balustrades and wrought iron balconies. The Quarter thrives as a favorite gathering place for locals and visitors alike. Designers of the Rendezvous Tower at Resorts made a point of embracing the elegance, class and sophistication of Atlantic City’s heritage by capturing the intensity of the art deco era both inside and out, where brilliant lighting from golden art deco torchieres creates a glowing extension of the Atlantic City skyline. Guests step f irst through a grand porte-cochere, The Convention Center § provides cutting edge communications and then into the lobby, where the focal point is a pair of large, hand-painted murals. Guest quarters – there are 357 rooms and 42 suites – are lavish, with oversized bathrooms and, where requested, walk-in showers for two. The tower also features more than 26,000 square feet of gaming space. The Atlantic City Outlets The Walk offer upscale shopping, dining and entertainment options along Michigan Avenue. The pedestrian-friendly destination covers about eight city blocks and features such retail merchants as Tommy Hilf iger, Mikasa, Bass, Nautica, Fossil, Coach and more than 50 others, plus a 100,000-square-foot entertainment zone dubbed “Atlantic City Live!” ‘The Sexiest Party on Earth’ Comes to Atlantic City This year, the city is set to siz- § The new Rendezvous Tower at Resorts Atlantic City. zle again with the opening of three world-renowned establishments: The House of Blues at Showboat, and Nikki Beach and million dining, retail and entertainment complex, will open at the center of Atlantic City’s historic Boardwalk, and connect to Cae- of the Casino Reinvestment Development Authority: “It’s clear that the lid is about to blow off this town.” Discover our Treasures... SIGHTSEEING TROLLEY TOURS TOUR AND EXPLORE THE CITY! Call 1-800-227-2297 f o r y o u r f re e v a c a t i o n p l a n n i n g p a c k a g e W W W. T H E J E R S E Y C A P E . C O M Climb aboard a Victorian trolley and see the fun-filled attractions of the Greater Atlantic City area. Atlantic City Trolley Tours offers three exciting tours; The Splash of Atlantic City Tour, the Grape Vines & Vintage Shopping Tour and the Gingerbread Tour to Cape May. Tours are available May 31 to September 15, 2005. Escape to the Jersey Cape! For more information & reservations call CA P E MA Y C O U N T Y, NE W J E R S E Y or visit www.gatrolley.com 1.866.872. 6737 9 Advertising Supplement to USA TODAY Contact Information How to get to Atlantic City hy travel cross-country or abroad when Atlantic City is right around the corner? No matter what transportation you choose, Atlantic City’s convenient location is ideal. What you can expect: easy access from major interstates to the Atlantic City Expressway, two nearby international airports, frequent motor coach service, and rail service that runs directly to the Atlantic City Convention Center. For more information on your easiest way to get to Atlantic City, call 888-AC-VISIT or go to www.atlanticcitynj.com/visitors_directions.asp. W Atlantic City Convention & Visitors Authority 2314 Pacific Avenue Atlantic City, NJ 08401 Toll Free: 888-AC-VISIT www.alwaysturnedon.com Atlantic City Hilton Casino Resort Boston Avenue and the Boardwalk Atlantic City, NJ 08401 General: 609-347-7111 Toll Free: 888-AC HILTON www.hiltonac.com Atlantic City Trolley Tours Seasonal Deals h, what a deal it is. Affordable guest-rooms, dining, enter-tainment, casino coin, and so much more are waiting for you in Atlantic City. That’s right, from your favorite hotels to always turned on casinos, each offers hotel packages with enough variety to make your visit extra special. For more information, call 888-AC-VISIT or go to www.atlanticcitynj.com/ visitors_hotels.asp. O Enjoy the sea air and good food under the umbrellas at The Deck, Trump Marino Hotel Casino. A Taste Of Atlantic City Continued from page 1 date for a lasting impression? Try Arturo’s at Bally’s or Primavera at Caesars. And Chef Luke Palladino might stop by your table at Borgata’s Specchio. Theme-ingly Delicious Check out a familiar face or two. They’re the names you know and love - Hard Rock Café, Planet Hollywood, Hooters, Subway and I.H.O.P. Dine in a tropical rainforest at the Rainforest Café or travel back in time to the 50’s with Johnny Rockets. at Tropicana or the Wonder Bar & Restaurant. Tun Tavern Brewery & Restaurant features vats of beer brewing in full view of the bar. Ethnic Adventures It doesn’t have to take 180 days to sample the world’s cuisine. From soul food at The Sound of Philadelphia at The Quarter, it’s a short trip to Little Saigon in the heart of Atlantic City or Susanna Foo’s Suilan at Borgata. Sample the noodles at Asian Spice at Resorts and the sushi at Dynasty Sushi Bar at Trump Taj Mahal. Cuban classics are on the menu at Cuba Libre Restaurant From the Grill Like a serving of Kobe Beef takes over the plate at the Old Homestead Steakhouse at Borgata, the love of a good steak has taken over Atlantic City. Locals and visitors alike know where to go to get the best, whether it’s the New York strip steak and the familiar faces that adorn the walls of The Palm in The Quarter, the porterhouse at Nero’s Grill at Caesars or the prime rib at The Oaks at Hilton. From T-bone to rib eye, you’ll f ind something to sink your teeth into, with seven steakhouses currently open and more to come this summer. Carmine’s Restaurant in Tropicana’s Quarter is among Atlantic City’s finest restaurants. and Rum Bar at The Quarter. And if tacos tickle your fancy, It could be the fresh air that you’re in luck at Los Amigos. makes the crab taste so good at Casual Dining Back Bay Ale House or the fact Nothing beats the Boardwalk that your clams were caught a few miles offshore when you in the summertime, and several eat at the Flying Cloud Café. new restaurants feature outside Atlantic City is the place on the dining so you can enjoy the day east coast to enjoy fresh as well as your meal. Evo at seafood, from casual crab Trump Plaza and Opa Bar & shacks to gourmet seafood at Grille both offer eclectic menus. Dock’s Oyster House and Har- From the Stage Deli at Trump Taj Mahal to the Metropolitan bor View at Trump Marina. at Borgata, each of Atlantic What’s On Tap? City’s casinos also offers casual Beer and burger more your dining. You may want to enjoy a speed? Belly up to the bar for a sub from the famous White pint at Irish Pub & Inn or Ri Ra House Sub Shop - everyone Irish Pub at The Quarter. For a who is anyone has eaten there full selection of tasty brews try from the Beatles to George Firewaters in The Marketplace Clooney. Catch of the Day 821 Shunpike Road Cape May, NJ 08204 Toll Free: 866-872-6737 www.gatrolley.com Bally’s Atlantic City Park Place and the Boardwalk Atlantic City, NJ 08401 General: 609-340-2000 Toll Free: 800-772-7777 www.ballysac.com Borgata Hotel Casino & Spa One Borgata Way Atlantic City, NJ 08401 609-317-1000 www.theborgata.com Caesars Atlantic City 2100 Pacific Avenue Atlantic City, NJ 08401 General: 609-348-4411 Toll Free: 800-CAESARS www.caesarsac.com Cape May County Department of Tourism #4 Moore Road Cape May Court House, NJ 08210 Toll Free: 800-227-2297 www.thejerseycape.com Congress Hall 251 Beach Avenue Cape May, NJ 08204 Toll Free: 888-944-1816 www.congresshall.com Greater Atlantic City Golf Association 1742 Mays Landing Somers Point Road Egg Harbor Township, NJ 08234 Toll Free: 800-GOLF-222 www.gacga.com Resorts Atlantic City 1133 Boardwalk Atlantic City, NJ 08401 General Hotel Number: 609-340-6000 Hotel/Restaurants Reservations 800-772-9000 www.resortsac.com Skyline Tower 100 S. North Carolina Avenue Atlantic City, NJ 08401 Toll Free: 800-438-6493 www.extraholidays.com/sl Tropicana Casino and Resort Home of The Quarter Brighton Avenue and the Boardwalk Atlantic City, NJ 08401 Toll Free: 800-THE-TROP www.tropicana.net Trump Marina Hotel Casino Huron Avenue and Brigantine Boulevard Atlantic City, NJ 08401 General: 609-441-2000 Toll Free: 800-777-1177 www.trumpmarina.com Trump Plaza Hotel and Casino Mississippi Avenue at the Boardwalk Atlantic City, NJ 08401 609-441-6000 www.trumpplaza.com Trump Taj Mahal Casino Resort 1000 Boardwalk at Virginia Avenue Atlantic City, NJ 08401 609-449-1000 www.trumptaj.com 10 Advertising Supplement to USA TODAY Fun in Atlantic City y a D a s ’ It the at h & c a Be dwalk r a Bo t’s been called the heart of the city, and the beat of the Boardwalk provides a colorful rhythm all its own. Powered by the rolling surf of the Atlantic Ocean, the festive summer beach bars and a kaleidoscope of casinos, shops, restaurants and people, Atlantic City’s four miles of beach and Boardwalk are must-see attractions. Walkers and bikers appreciate the Boardwalk’s flat wooden surface. Bicycling is permitted daily from 6 to 10 a.m., and rentals are available at several I locations. Walking is a prime activity, with an abundance of benches for foot-weary visitors. But for the less energetic, a push in a rolling chair – a true Atlantic City original – is the way to go. For a fee that varies by distance, you can be pushed along in a wicker chair at a pace that allows you to soak in the sights, sounds and smells. Aside from offering a g reat location for peoplewatchers, the wooden way provides access to nine of the city’s 12 casinos, and is lined Relax and enjoy the scenery at Caesars’ Atlantic City Sandbox Beach Bar. Surf’s up! Riding the waves is a popular pastime in Atlantic City. Every day is a fun day in Atlantic City. Atlantic City is becoming a shopper’s paradise. Shopping at the Shore Continued from page 1 comes in, it’s good for the visitors, it’s good for the casinos, and it’s good for the merchants. It’s a winning situation all the way around.” Shopping Inside and Out Sophisticated shopping abounds at The Quarter, a $280-million expansion at the Tropicana Casino and Resort. In this three-story streetscape designed to look like Old Havana, shoppers will enjoy an eclectic mix of 25 upscale shopping establishments tucked into picturesque colonial buildings with v i b r a n t ly c o l o r e d f a c a d e s , balustrades and wrought iron balconies. The selection runs from fun Publisher: ...........................................Jim Furey Edited by: ..Atlantic City Convention & Visitors Authority Written by:........................Bernadette Suski Harding Design:...................................B+W Creative Group Advertising:............................Furey and Associates Insert Coordinator: ............................Barbara Furey Production Coordinator:......................Lillian Litterio Advertising Sales:.........Joe R. D'Alto, Jean S. Mallory For more information contact: Furey and Associates at 212-355-7034 Fax: 212 980-9244 E-mail: FureyAssoc@cs.com and funky (The Spy Store, Houdini’s Magic Shop, Jake’s Dog House, Zephyr Gallery) to sophisticated and selective (Brooks Brothers, Chico’s, Barron’s Gentleman, Zinman Furs, Erwin Pearl), plus a host of shops offering everything from lingerie and shoes to hats and home décor (Chez Lingerie, Salsa Shoes, Hats in the Belfy, Old Farmer’s Almanac General Store…and the l i s t g o e s o n ) . T h e m i x eve n includes places to pamper yourself, stock your pantry or purchase fine cigars and wines. Worn out from all the shopping and in need of a little restoration? You’ll have plenty to choose from with The Quarter’s internationally inspired dining venues. A little farther down the Boardwalk, between Indiana Avenue and Martin Luther King Jr. Blvd., there’s Siganos Plaza, a shopping space with a Mediterranean themed façade. And finally, closer to the center of town, you’ll find Atlantic City Outlets - The Walk. This pedestrian-friendly shopping district spans about eight blocks and weighs in with an impressive 50-plus stores, among them Liz Claiborne, Coach, Geoffrey Beene, Reebok, BareFeet Shoes, Mikasa and Yankee Candle. Dining options abound here, too. And the shopping will only get better in 2006, when The Pier at Caesars, a $175 million dining, retail and entertainment complex, opens at the center of Atlantic City’s historic Boardwalk. Among the heavy weights expected to set up shop: Gucci, Hugo Boss, Louis Vuitton, Armani A/X, Bebe and Burberry, along with some restaurant luminaries. w i t h a va r i e t y o f s o u ve n i r shops, stands selling typical Boardwalk fare, several wellknown themed restaurants, a smattering of fine independent eateries, clothing stores and many of the city’s popular attractions. It’s also a portal to wide, white sand beaches rimmed by protective sand dunes. There’s no fee for beach access, and from Memorial Day to Labor Day swimmers, surfers and boogie-boarders are under the watchful eye of professional lifeguards stationed every few blocks. Beach volleyball, kayaking, f ishing, boating and other activities are all available, but some of the most popular attractions are the beach bars. Scattered from one end of the casino strip to the other, they provide a mixture of live and recorded music, light fare, frozen concoctions and other drinks, and a view of the ocean – the perfect place to kick back and soak in the Atlantic City ambiance. A Stormy Beginning For An Atlantic City Legend How Saltwater Taffy Got Its Name here’s no escaping it. Atlantic City will forever be known as the birthplace of saltwater taffy, ever since an 1883 storm flooded a Boardwalk candy store and soaked the stock. The morning after the storm, a little girl with a sweet tooth visited David Bradley’s store asking for taffy, prompting Bradley to reply sadly, “You mean saltwater taffy, don’t you?” Like taffy to teeth, the name stuck. In the years since, T The original saltwater taffy in Atlantic City saltwater taffy and Atlantic City have become inextricably linked in the imaginations of visitors. Today, there are four stores in Atlantic City alone selling James’ and Fralinger’s Saltwater Taffy, another four along the Jersey shore, and a website, www.seashoretaffy.com. The taffy whose recipe was perfected by Mother Nature is also now available through catalog order at Crate & Barrel, Dean & DeLuca, Cracker Barrel and the Vermont Country Store. 11 Advertising Supplement to USA TODAY “There’s never been anything like it on the East Coast.” - New York Post “the biggest thing to happen to Atlantic City since the Borgata...” - Press of Atlantic City “a vibrantly colored, three story streetscape, with a Latin band, salsa dancers and palm trees...” - Philadelphia Inquirer “The Quarter is beautiful and visitor-friendly...” - New York Daily News “Tropicana’s Quarter is everything the real Cuba wishes it could be.” - Atlantic City Weekly With 16 award-winning restaurants under one roof and even more convenient parking, the Tropicana is Atlantic City’s first and only Las Vegas–style dining, entertainment, retail and spa complex with over 70 new experiences. dining Carmine’s Brûlée: The Dessert Experience P.F. Chang’s China Bistro Beachfront Buffet Cuba Libre Restaurant & Rum Bar Corky’s Ribs & Barbecue Palm Restaurant Hooters e n t e rta i n m e n t Red Square Il Verdi Italian Restaurant Ri’~Ra’ Irish Pub Ping’s Golden Dynasty & Restaurant Seaside Café The Sound of Philadelphia Restaurant Wellington’s Steak & Seafood ADam Good Crab Shack & Sports Bar Cuba Libre Restaurant & Rum Bar Ri’~Ra’ Irish Pub The Sound of Philadelphia Music Venue Comedy Stop Café & Cabaret Planet Rose Karaoke Bar s pa / a m e n i t i e s bluemercury spa Tropicana Health Club & Salon at the Tropicana Indoor/Outdoor Pool Tropicana Business Center IMAX® Theatre Firewater’s Tango’s Lounge Tiffany Lounge Top of the Trop Tropicana Showroom Blanche’s Bar 32° Luxe Lounge shopping Chico’s Brooks Brothers MONDI White House/Black Market Swarovski Cache’ Old Farmer’s Almanac General Store bluemercury apothecary The Collection-Tahari Houdini’s Magic Shop Jake’s Dog House Zeytinia New York’s Gourmet Choice Melonie de France Brandeis Jewelers Rittenhouse Gift & Home Salsa Shoes The Hat Emporium Erwin Pearl Java Time Express Chez Lingerie Barron Gentlemen The Spy Store Tinder Box/Vino 100 Zinman Furs Zephyr Gallery Panaderia dul Mundo Perfect Accessories & Leather Boardwalk Corner Store Create-A-Cone Havana Sundries James’ Salt Water Taffy Landau Jewelers Starbucks Coffee ® Tropicana Lobby Market Tropicana Casino Market ADam Good Deli Boardwalk Favorites Marketplace Carts An Aztar Corporation Casino • Brighton and The Boardwalk • Atlantic City, NJ 08401-6390 • 1-800-THE TROP • www.tropicana.net Great Escape Rooms starting at $69 per room Call 1-800-345-8767 or go to book your getaway! Ask about our Havana Tower Rates Valid Sunday - Thursday on selected 2005 dates. All rules & regulations apply.Does not include tax, gratuity, occupancy or incidental fees. See Promotions Booth for complete details. Diamond Club membership required. Valid through September 1, 2005. (USAT) that will be added to your bill. Offer does not include occupancy in the Havana Tower. NEW PREMIUM PLAYERS: Show us your Premium Players Club Card and we’ll give you an offer so big, it will knock you off of your feet. $50 SHOPPING DOLLARS • $150 COIN • FREE ROOM Visit the Diamond Club New Members Registration Center for details. Must be a new Diamond Club member. *$150 Coin, Comp Room & $25.00 in Havana Dollars will be valid on next visit to Tropicana. Must be 21. Certain restrictions apply. Gambling Problem? Call 1-800-GAMBLER. 702.933.3000 FAX 702.933.3001 12 prod artist KM2 live printed at v cd client Advertising Supplement to USA TODAY