Third Report of theTrustee
Transcription
Third Report of theTrustee
District of Division No. Court No. Estate No. Ontario 07 - Hamilton 32-1494254 32-1494254 In the Matter of the Notice of Intention to make a proposal of: Parlay Entertainment Inc. Insolvent Person BDO CANADA LIMITED / BDO CANADA LIMITÉE Trustee Date of the Notice of Intention: May 04, 2011 CERTIFICATE OF FILING OF A NOTICE OF INTENTION TO MAKE A PROPOSAL Subsection 50.4 (1) I, the undersigned, Official Receiver in and for this bankruptcy district, do hereby certify that the aforenamed insolvent person filed a Notice of Intention to Make a Proposal under subsection 50.4 (1) of the Bankruptcy and Insolvency Act. Pursuant to subsection 69(1) of the Act, all proceedings against the aforenamed insolvent person are stayed as of the date of filing of the Notice of Intention. E-File/Dépôt Electronique Date: May 04, 2011, 16:23 Official Receiver Federal Building, 55 Bay Street North, 9th Floor, Hamilton, Ontario, Canada, L8R3P7, (877)376-9902 CONFIDENTIAL INFORMATION MEMORANDUM June 2011 Page 1 Disclaimer and Notice of Confidentiality This Confidential Information Memorandum ("Memorandum") has been prepared from information provided by Parlay Entertainment Inc. (“Parlay” or the "Company"). This Memorandum is being provided to a limited number of parties who have expressed a preliminary interest in entering into an asset purchase agreement with the Company and who have executed a non‐ non disclosure agreement (“Non‐disclosure Agreement”). The sole purpose of this Memorandum is to assist the recipient in deciding whether to proceed further with its investigation of the Company. This Memorandum does not purport to be all‐inclusive or to necessarily contain all the information that a prospective partner may desire in investigating the Company. This Memorandum contains certain statements, estimates and projections of financial results with respect to the Company’s anticipated performance. Such statements, estimates and projections of financial or operating results reflect various assumptions by the Company that may or may not prove to be accurate and there can be no assurance that such results will be realized. Parlay and BDO Canada Limited (“BDO”) expressly disclaim any and all liability for any errors and/or omissions that are contained in this Memorandum and make no representations or warranties, expressed or implied. Only such representations or warranties as are made to the recipient by such entities or persons in a definitive agreement when, as and if one is executed and subject to such limitations and restrictions as may be specified in such agreement, will be binding on any such entities or persons. Except as otherwise indicated, indicated no independent accountant has audited, audited reviewed, reviewed compiled or is in any way associated with the information presented herein, nor has an independent accountant expressed any conclusion thereon nor given any other form of assurance with respect thereto. Page 2 Disclaimer and Notice of Confidentiality By accepting this Memorandum, the recipient agrees to keep confidential the information contained herein or made available in connection with any further investigation of the Company, in accordance with the terms of the Non‐disclosure Agreement. This Memorandum has been prepared for informational purposes relating to this transaction only and upon the express understanding that it will be used only for the purposes set forth above. This Memorandum does not constitute an offering. The Memorandum may not be photocopied, reproduced or distributed to others at any time without the prior written consent of Parlay. Upon request, the recipient agrees to promptly return to Parlay all material including written material and notes of verbal conversations received from Parlay and BDO without retaining any copies thereof. In furnishing this Memorandum, neither Parlay nor BDO undertakes any obligation to provide the recipient with access to any additional information. This Memorandum shall not be deemed to be an indication of the state of affairs of the Company nor shall it constitute a representation that there has been no change in the business or affairs of the Company since the date hereof. Parlay reserves the right to negotiate with one or more prospective partners at any time and to enter into a definitive agreement without prior notice to the recipient or other prospective partners. Parlay reserves the right not to pursue any transaction and to terminate, at any time, further participation in the investigation and proposal process by any party and to modify data, procedures without assigning g g anyy reason. documentation and other p Page 3 Disclaimer and Notice of Confidentiality Under no circumstances should any of the Company's employees be contacted directly to answer any questions in relation to any contemplated transaction, except in the ordinary course of business. All communications, inquiries and requests for information relating to these materials or a possible transaction involving the Company should be directed to the individuals at BDO listed below: BDO Canada Limited 123 Front St. West, Suite 1200 Toronto, Ontario M5J 2M2 Phone: (416) 865‐0210 Fax: (416) 865‐0904 To the attention of: Ken Pearl Blair Davidson Phone: (416) 369‐3063 Phone: (416) 369‐3112 kpearl@bdo.ca p bdavidson@bdo.ca Page 4 Table of Contents Business Overview Page x I I. S l P Sales Process P Page 6 6 II. Key Investment Considerations Page 8 III. Company Overview Page 10 IV. Service Offering and Technology Service Offering and Technology Page 16 Page 16 V. Page 18 Customers VI. People Page 21 VII. Financial Information Page 24 Appendices A. 2009 Annual Information Form B. Bidding Procedures Page 5 I. SALES PROCESS Page 6 Page 6 I. Sales Process On May 4, 2011, Parlay filed a notice of intention to make a proposal pursuant to the Bankruptcy and Insolvency Act (“BIA”) naming BDO as the Proposal Trustee. By an order of the Ontario Superior Court of Justice (the “Court”) dated June 3, 2011, Parlay was authorized to enter into an agreement to sell its assets to M Projects Assets S.A. for the purpose of conducting a Stalking Horse Sales Process in accordance with the approved Bidding Procedures (see Appendix B). p of its bid to BDO byy 5:00 p p.m. on A Qualified Bidder that desires to make a bid shall deliver written copies July 18, 2011. The Auction, if applicable, shall be conducted at the offices of BDO at 11:00 a.m. on July 25, 2011. The sale of the Purchased Assets to any Successful Bidder is subject to the approval of the Court. The Sale Approval Motion shall be made returnable on or before August 2, 2011. Page 7 II. KEY INVESTMENT CONSIDERATIONS Page 8 Page 8 II. Key Investment Considerations Acquisition of Parlay Entertainment Inc.’s assets provides an acquirer with: A best‐in‐class multi‐player, multi‐currency, multi‐language, completely open technology platform, which will add‐to or fast‐track its position within the interactive gaming marketplace. More than a decade of expertise in online gaming, with respected and professionally trained leadership and innovation. patents which ggive acquirer q a call option p on interactive bingo g within North America. North American p Ownership of proprietary technology solutions, multi‐jurisdictional solution platforms, existing licensee base, revenue and extensive intellectual property. Access to a proven and unique interactive bingo platform to enhance content, traffic and stickiness for online media properties. Page 9 III. COMPANY OVERVIEW Page 10 Page 10 III. Company Overview Company Highlights Established developer, licensor and operator of interactive bingo games Key Company Facts Revenue (FY2010) unaudited - $000’s 2,883 First company in the world to commercialize an online bingo platform EBITDA (FY2010) unaudited - $000’s (2,377) Commercial technology platform regarded as one of the most robust in the online bingo industry Two growing managed solutions platforms (including Parlay Games Limited in Alderney, UK) Modular design allows for rapid customization and deployment to large customers and governments Experienced management team and employee base Headcount – May 17, 2011 Parlay Entertainment Inc. 23 Headcount – May 17, 2011 Parlay Games Limited 21 Total consolidated headcount 44 Licensees – March 31, 2011 21 Locations – Oakville, Canada and Alderney, UK 2 Page 11 III. Company Overview Corporate Milestones Year Event 2000 Company founded and RTO in U.S. creates public company vehicle 2004 Redomestication of company to Canada 2005 C Company obtains listing on TSXV bt i li ti TSXV 2005 Company moves to a new Canadian research and development facility in Oakville, Ontario 2006 Passage of Unlawful Internet Gambling Enforcement Act in U.S. which has immediate negative effect on the industry 2008 Divestiture transaction completed to sell U.S.‐facing licensee base 2009 Establishment of Parlay Games Limited in Alderney under purview of the Alderney Gambling Control Commission (“AGCC”) 2011 Company files a Notice of Intention to Make a Proposal under the Bankruptcy and Insolvency Act. The Company seeks offers for the purchase of its assets pursuant to a court‐approved Stalking Horse sales process Page 12 III. Company Overview Ownership Structure Parlay Entertainment Inc. Incorporated in Ontario (October 18, 2004) Ontario Articles of Continuance Articles of Amalgamation November 30, 2004 Originally incorporated in Florida (December 11, 1981) 100% Florida Articles of Amendment February 2, 1999 public entity R & D entity 100% Parlay Games Limited Incorporated in Alderney (April 24, 2009) license and marketing company Parlay Malta (Holding) Limited Incorporated in Malta on February 14, 2005 Holding Company 100% Parlay Malta Limited Incorporated in Malta on February 14, 2005 Licensed entity Ignores Barbadian subsidiaries in the process of being wound up Page 13 III. Company Overview Operations and Facilities The following table summarizes the company’s facilities: Facility Area Square Footage Oakville leased facility 2nd Floor stand alone building 13,500 Revenue Breakdown by Product/Service Type (Q1 2011 unaudited) information is available on Parlay’s profile at www.sedar.com. In particular, reference should be made to the April 22, 2009 annual information form (see Appendix A). Page 14 III. Company Overview Revenue Breakdown by Geography (Q1 2011 unaudited) Q1 ‐ 2011 Revenue Source Breakdown 14% Euro revenue ‐ proxy for Continental Europe 31% 55% Pound Sterling P d St li revenue ‐ proxy for the UK Other revenue Page 15 IV. SERVICE OFFERING Page 16 Page 16 IV. Service Offering Service Lines • Parlay develops and licenses software and provides support services to customers who operate internationally. In 2009, Parlay Games was launched in Alderney following the granting of a Full eGambling License to Parlay Games Limited by the AGCC. This delivery channel offers a platform for a number remote gaming services open to all operators. Parlay Games offers Parlay’s latest software platform Parlay5. The Company embarked on the creation of its Parlay Games solution as an evolution from its entrenched software licensing model where Parlay generated its reputation as the pioneer and leading innovator in the online bingo marketplace. • Parlayy Games now allows the Company p y to evolve from beingg a p pure developer p and licensor of bingo g software to an operator which develops and manages its own bingo network on behalf of its network partners. Parlay Games opens up new markets and revenue streams for the Company as it is now able to compete with all service providers in its sector – not simply software providers. • Parlay owns and licenses its integrated technology systems. The Company earns installation and implementation fees by providing and integrating its software; service fees generated from customization and support services; monthly managed service fees generated from network partner access to the Parlay Games platforms and royalty fees which are calculated as an annual fee or as a continuing percentage of the licensee's gaming revenue (the "Royalty"). License agreements vary in length from one to three years. The Royalty will vary depending on the technology licensed, the performance of the licensee, the licensee's growth and the scope of the technology and support services licensed. After the initial installation or implementation of the software, the Company also provides t h i l supportt and technical d professional f i l services i t licensees to li on terms t agreed d to t by b the th parties. ti Page 17 V. CUSTOMERS Page 18 Page 18 V. Customers Customers Information for 2010 and Q1 2011 based on unaudited financial information Customer A, a new licensee in Q3 2010, represented 5% of 2010 fiscal year revenue Customer Years as Customer Revenue (Cdn$000’s) 2011 Q1 % of Total Revenue 2011 Q1 Revenue (Cdn$000’s) 2010 % of Total Revenue 2010 A 1 184 33% 146 5% B 6 52 10% 531 18% C 6 57 10% 268 9% D 9 36 6% 134 5% R Revenue ffrom top t 10 customers t 494 88% 1 806 1,806 63% Revenue 562 100% 2,883 100% Page 19 V. Customers 2010 Revenue Breakdown by Operating Entity 5% Parlay Entertainment Inc. Parlay Games Parlay Games Limited 39% 56% Parlay Malta Limited Parlay Entertainment Inc. Earns royalties and support fees from standalone licensees who host their own application of Parlay Parlay’ss software Parlay Games Limited Earns royalties and monthly managed solution support fees earned from licensees using the AGCC regulated platform Parlay Malta Limited Provider of software to licensees operating in the U.K. under Parlay Malta’s U.K. software supply license Page 20 VI. PEOPLE Page 21 Page 21 VI. People Executive Biographies Scott F. White, Chief Executive Officer Age 48, was called to the bar in the Province of Ontario in 1989. He is a graduate from the University of Toronto with a Bachelor of Arts degree and the University of Windsor with a Bachelor of Laws degree. Prior to his involvement with Parlay, Mr. White was engaged in private practice in the areas of corporate/commercial law, administrative law and business law. Mr. White served as the founding and managing partner of Bush, Frankel & White, Barristers & Solicitors (1992‐2003, not in active practice from January 2000 to 2003) where he serviced a multinational, primarily corporate, client base. In addition to practicing law, Mr. White has been involved in a number of private and public enterprises including acting as a director. Mr. White is a founding shareholder of the Company. Perry N. Malone, President and Chief Technology Officer Age 48, graduated from Ryerson University in Toronto with a bachelor degree in Engineering in 1985. He has acquired extensive experience as a computer systems architect and engineer, providing consulting services to some of Canada's leading corporations. From February 1988 to January 1999, through his wholly owned consulting company Pericom Systems Corporation, Mr. Malone provided IT consulting services as a Senior Systems Analyst to Canadian Pacific Limited, Bell Canada, IBM Canada and Toronto Dominion Securities. Mr. Malone has served as the Company's Chief Technology Officer since its inception. Mr. Malone is a founding shareholder of the Company. David Callander, Chief Financial Officer Si Since 2002 David 2002, D id Callander C ll d has h served d as the th CFO off Parlay P l Entertainment E t t i t Inc. I (PEI: (PEI TSXV). TSXV) Prior P i to t that th t time, ti M Callander Mr. C ll d served d as a partner with Ernst & Young LLP where he worked closely with many public and private companies. Mr. Callander has developed expertise in U.S. and Canadian regulatory affairs and in the financial reporting, taxation, treasury and governance affairs of public companies. Mr. Callander has a Bachelor of Arts (Honours) degree in Accountancy & Business Law and Economics from the University of Stirling in the U.K. and is a member of the Institute of Chartered Accountants of Ontario and of Scotland. Mr. Callander is also a member of the Financial Executives Institute. Institute Page 23 VII. FINANCIAL INFORMATION Page 24 Page 24 VII. Financial Information Summary Income Statements (in $000s) FY2006A FY2007A FY2008A FY2009A FY2010A Q1 2011 Revenue 9,028 8,032 8,538 3,354 2,883 562 Direct costs of revenue 4,124 5,032 4,181 3,429 3,304 803 Gross profit 4,904 3,000 4,357 (75) (421) (241) 54% 37% 51% (2)% (15)% (43)% Expenses 2,544 2,916 2,387 1,831 1,816 415 Adjusted j EBITDA 2,360 , 84 1,970 , ((1,906) , ) ((2,237) , ) ((656)) - - 120 - - - 167 334 671 100 - - - - 179 187 140 20 2,193 (250) 1,000 (2,193) (2,377) (676) G Gross margin i Deduct (add) : Additional management bonuses Restructuring/transaction expenses FX EBITDA Notes: 2006 and 2007 $U.S., 2008 – 2010, Q1 2011 $Cdn. FY 2010 A and Q2011 are unaudited Page 25 VII. Financial Information Balance Sheet December 31, 2010 (unaudited) ASSETS - $Cdn. $Cdn 000 000’s s LIABILITIES AND SHAREHOLDERS SHAREHOLDERS’ EQUITY - $Cdn. $Cdn 000 000’s s Current Assets Current Liabilities Accounts receivable Cash Other current assets Current assets 504 1,001 414 Accounts payable and accruals Short term debt Current liabilities 1,666 170 1,836 1,919 Long-term debt Long-term assets Property, plant & equipment Other long-term assets Total assets Total liabilities 0 1,836 91 184 2,194 Shareholders’ equity Liabilities and shareholders’ equity 358 2,194 Page 26 APPENDIX A. 2009 ANNUAL INFORMATION FORM Page 27 Page 27 TABLE OF CONTENTS Page PARLAY ENTERTAINMENT INC. ANNUAL INFORMATION FORM FOR THE YEAR ENDED DECEMBER 31, 2009 April 19, 2010 INTRODUCTION...............................................................................................................................1 Glossary of Terms..................................................................................................................1 Currency.................................................................................................................................3 Caution Regarding Third Party Source Information and Forward-Looking Statements ..............................................................................................................................3 CORPORATE STRUCTURE ...........................................................................................................4 Name, Address and Incorporation .........................................................................................4 Corporate Structure................................................................................................................4 GENERAL DEVELOPMENT OF THE BUSINESS ......................................................................5 General State of the Internet Gaming Industry ......................................................................5 General Business Description ................................................................................................6 BUSINESS DESCRIPTION AND STRATEGY..............................................................................9 RISK FACTORS...............................................................................................................................19 DIVIDENDS ......................................................................................................................................29 DESCRIPTION OF SHARE CAPITAL.........................................................................................29 MARKET FOR SECURITIES ........................................................................................................30 DIRECTORS AND OFFICERS ......................................................................................................30 LEGAL PROCEEDINGS ................................................................................................................31 CEASE TRADE ORDERS, BANKRUPTCIES, PENALTIES OR SANCTIONS .....................31 ESCROWED SECURITIES ............................................................................................................32 INTEREST OF MANAGEMENT AND OTHERS IN MATERIAL TRANSACTIONS ..........32 CONFLICTS OF INTEREST .........................................................................................................33 -i- TABLE OF CONTENTS (continued) Page TRANSFER AGENT AND REGISTRAR .....................................................................................33 MATERIAL CONTRACTS ............................................................................................................33 AUDIT COMMITTEE.....................................................................................................................33 Audit Committee Charter.....................................................................................................33 Composition of the Audit Committee..................................................................................33 Reliance on Certain Exemptions..........................................................................................33 Pre-Approval Policies And Procedures................................................................................33 External Auditor Service Fees .............................................................................................33 ADDITIONAL INFORMATION....................................................................................................34 SCHEDULE "A" AUDIT COMMITTEE CHARTER ................................................................35 -ii- INTRODUCTION Glossary of Terms Whenever used in this Annual Information Form, the following terms shall have the meanings set forth below: “AGCC” means the Alderney Gambling Control Commission "Common Shares" means the common shares in the capital of the Company. "EBITDA" means earnings before interest, taxes and amortization. "FLASH" is a bandwidth friendly and browser independent vector-graphic animation technology. As long as different browsers are equipped with the necessary plug-ins, Flash animations will look the same. With Flash, users can draw their own animations or import other vector-based images. "HTML" means Hyper Text Markup Language which is the authoring language used to create documents on the World Wide Web. HTML defines the structure and layout of a Web document by using a variety of tags and attributes. There are hundreds of tags used to format and layout the information on a Website and on individual Web pages. “iDTV” means interactive digital television whereby an interactive function is provided through an Internet link embedded in the television functionality and which facilitates through two-way communication entertainment services to the television viewer. "Internet" is a global network connecting millions of computers. "Intranet" is a network based on transmission control and Internet protocols (an Internet) belonging to an organization, accessible only by such an organization's members, employees or others with authorization. "ISP" means Internet Service Provider. "JAVA" is a high level programming language developed by Sun Microsystems. Compiled Java code can be run on most computers because Java interpreters and runtime environments, known as Java Virtual Machines (VMs), exist for most operating systems, including UNIX, the Macintosh OS, and Windows. Bytecode can also be converted directly into machine language instructions by a just-in-time compiler (HT). Java is a general purpose programming language with a number of features that make the language well suited for use on the World Wide Web. Small Java applications are called Java applets and can be downloaded from a Web server and run on a computer by a Java-compatible web browser, such as Netscape Navigator or Microsoft Internet Explorer. "OBCA" means the Business Corporations Act (Ontario), as amended from time to time together with all regulations promulgated pursuant thereto. - 1- "Online Bingo" means traditional bingo, commonly found in land-based bingo halls, which is offered over the Internet using Parlay’s software. "Online Casino" means traditional table games, slots and video poker games, commonly found in land-based casinos, which are offered over the Internet using Parlay's software. "Online Games" means Online Casino, Online Bingo and Soft Games. "Parlay" or the "Company" means Parlay Entertainment Inc., an OBCA corporation. "PEL" means Parlay Entertainment Limited, a wholly-owned subsidiary of the Company. “PGL or Parlay Games” means Parlay Games Limited, a wholly-owned subsidiary of the Company. "PMHL" means Parlay Malta (Holding) Limited, a wholly-owned subsidiary of the Company. "PML" means Parlay Malta Limited, a wholly-owned subsidiary of PMHL. "Server" means a computer or device on a network that manages network resources. "Soft Games" means (i) fixed odds games that are dependent upon chance as opposed to skill; and (ii) those other games that do not form part of Parlay’s Online Casino or Bingo Hall. "TSXV" or the "Exchange" means the TSX Venture Exchange. "Website" is a location on the World Wide Web containing a home page as well as additional documents and files. "World Wide Web" or "Web" refers to a system of Internet servers that support specially formatted documents. The documents are formatted in a language called HTML that supports links to other documents as well as graphics, audio and video files. -2- Currency In this Annual Information Form, unless otherwise noted, all dollar amounts are expressed in Canadian dollars. On October 1, 2008, following the changed circumstances of the Company, the Company’s functional currency changed to the Canadian dollar and the Company adopted the Canadian dollar as its reporting currency Caution Regarding Third Party Source Information and Forward-Looking Statements Certain information contained in this Annual Information Form concerning the industry in which the Company operates has been obtained from publicly available information from third party sources. The Company has not verified the accuracy or completeness of any information contained in such publicly available information. In addition, the Company has not determined if there has been any omission by any such third party to disclose any facts, information or events which may have occurred prior to or subsequent to the date as of which any such information contained in such publicly available information has been furnished or which may affect the significance or accuracy of any information contained in any such information and summarized herein. Certain statements contained in this Annual Information Form constitute forward-looking statements. These statements relate to future events or the Company's future performance and include the size of the online gaming industry. The online gaming industry, like the land-based gaming industry, is fragmented and is difficult to capture. As a result, the Company itself has made little effort to quantify either the on-line gaming market, or the bingo vertical subset thereof. While third parties have estimated the on–line gaming marketplace, their own estimates are subject to measurement risk and are subject to many of the risks identified by the Company. However, the third party sources all indicate that the market is significant and growing which is the important point to note in assessing the future performance of the Company. All statements other than statements of historical fact may be forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "seek", "anticipate", "plan", "continue", "estimate", "expect", "may", "will", "project", "predict", "potential", "targeting", "intend", "could", "might", "should", "believe" and similar expressions. These statements involve known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. The Company believes that the expectations reflected in those forward-looking statements are reasonable but no assurance can be given that these expectations will prove to be correct and such forward-looking statements included in this Annual Information Form should not be unduly relied upon. These statements speak only as of the date of this Annual Information Form. The Company does not intend, and does not assume any obligation, to update these forward-looking statements. No assurance can be given that actual results, performance or achievement expressed in, or implied by these forward-looking statements will occur, or if they do, that any benefits may be derived from them. The Company's actual results could differ materially from those anticipated in these forwardlooking statements as a result of the risk factors set forth elsewhere in this Annual Information Form. The material assumptions and information contained within those forward-looking statements are based on past results and third party sources. -3- CORPORATE STRUCTURE Name, Address and Incorporation On December 11, 1981, Affiliated Adjusters, Inc. ("Affiliated"), a predecessor corporation of Parlay, was incorporated pursuant to the laws of the State of Florida. On January 27, 1999, Affiliated acquired 100% of the common shares of Precyse Corporation, an Ontario corporation ("Precyse"). Prior to the acquisition of Precyse, Affiliated conducted no business and had only nominal assets and liabilities. On February 2, 1999, Affiliated changed its name to dot com Entertainment Group, Inc. ("DCEG"). On October 6, 2004, DCEG was merged into dot com Entertainment Group, Inc., a Nevada corporation which had been incorporated to effect a merger, pursuant to the laws of the State of Nevada. The surviving Nevada corporation, dot com Entertainment Group, Inc. was then continued under the OBCA on October 18, 2004 since a Florida corporation could not be directly continued into Ontario. On November 30, 2004, dot com Entertainment Group, Inc. amalgamated with its Canadian subsidiaries, dot com Management Ltd., DCEG Inc., Parlay Entertainment Inc. and Precyse Corporation (the "Amalgamation"). The name of the amalgamated corporation was Parlay Entertainment Inc. The principal and registered office of Parlay is located at 2305 Wyecroft Rd., 2nd Floor, Oakville, Ontario, L6L 6R2. Corporate Structure The material subsidiaries of Parlay, all of which are 100% owned (directly or indirectly) by Parlay, together with their respective jurisdictions of incorporation, are as follows: -4- Pa rlay Entertainme nt Inc. Incorp orated in Ontario 100 % P arlay Malta (Holding) Limi ted Incor porated in Malta 100% Parlay E nte rta inment L imite d Incor porated in Barb ados 100% Pa rlay Ga mes Limited Incorpor ate d in Al derne y 100 % Parlay Malta Limited Incor porated in Malta GENERAL DEVELOPMENT OF THE BUSINESS General State of the Internet Gaming Industry Given the uncertainty surrounding Internet gaming and the different jurisdictional issues impacting on all aspects of it, current and future legislation and court decisions will have a material impact on our operations and financial results (Please see Government Regulation below) Parlay’s managed solution operates under a full eGambling license in Alderney. Parlay also maintains gaming/platform/supplier licenses in Malta and the U.K. Some of our customers hold similar licenses and all are regulated by the laws of the country where they are located or where their gaming servers are located. All countries in which Parlay conducts its business have numerous laws which govern gambling and advertising that relate to gambling. Many countries have now introduced regulations attempting to restrict or prohibit Internet gaming. Others have chosen a more moderate position and have attempted regulate Internet gambling, or are in the process of considering legislation to enable that regulation. The U.K. and other European jurisdictions such as Alderney, the Isle of Man, Malta and Gibraltar have passed legislation permitting its members to accept wagers from any jurisdiction. Other countries, such as Italy and France have, or are in the process of, implementing laws which will permit domestic players to wager on websites located within those markets and where local taxes are accounted for. In some European territories, laws continue to protect monopoly providers and therefore such laws attempt to prohibit all other supplies. Some would argue that these restrictive approaches may conflict with the laws and treaties of the E.U. (and that such laws are contrary to the free movement of trade in services within the E.U.) and case law rendered by the European Court of Justice (the “ECJ”). Further, the European -5- Commission (the “E.C.”) has attempted to prompt the introduction of directives that would harmonize online gaming within the E.U., which is in line with the EC’s stated goal of encouraging a free and open cross-border market. These initiatives have been controversial and there is no indication that any such harmonization will be achieved. As gaming operators and players are located in numerous countries around the globe, there is substantial uncertainty with respect to which government has authority to regulate and what component of the Internet gaming transaction cycle that government should regulate. The Unlawful Internet Gaming Enforcement Act (“UIGEA”), was enacted on October 13, 2006 in the U.S. Similar legislation could be adopted in other jurisdictions. There is a risk that governmental authorities may view us or our licensees as having violated their local laws, despite the Company’s contractual requirement that each of its licensees is licensed to operate an Internet gaming business by the governmental authority it is governed by. Therefore, there is a risk that civil and criminal proceedings, including class actions brought by or on behalf of prosecutors or public entities, or private individuals, could be initiated against the Company, its licensees, Internet service providers, credit card processors, advertisers and others involved in the Internet gaming industry. Such potential proceedings could involve substantial litigation expense, penalties, fines, seizure of assets, injunctions or other restrictions being imposed upon us or our licensees or other business partners, while diverting the attention of key executives. Such proceedings could have a material adverse effect on our business, revenues, operating results and financial condition. There can be no assurance that legally enforceable prohibiting legislation will not be proposed and passed in jurisdictions relevant or potentially relevant to our business to legislate or regulate various aspects of the Internet or the Internet gaming industry (or that existing laws in those jurisdictions will not be interpreted negatively). Compliance with any such legislation may have a material adverse effect on our business, financial condition and results of operations, either as a result of our determining that a jurisdiction should be blocked, or because a local license may be costly for us or our licensees to obtain. General Business Description The Company is a software development and managed solutions company which develops and licenses the use of its software products and other intellectual property to customers throughout the world. We are a pioneer and a global leading software developer and services provider in the field of Internet bingo and related products. We are one of the industry’s longest-established publicly traded online gaming software companies. Through our subsidiaries in Malta, Alderney and Barbados, we provide software hosting and licensing, e-cash solutions, customer support and marketing support services to third-party gaming operators and networked partners to Parlay Games. In addition to the products we develop, we have integrated or are in the process of integrating third party software development firms such as Wagerworks, Orbis, Odds Matrix, Income Access and Entraction who will manage the development of additional products that are not in our core competency but that our customers have requested. The Company licenses its software products and provides services to an international client base while retaining ownership and control of the software. Parlay Games provides access to a -6- complete online gaming solution, which includes a turn-key Internet-based game suite providing an online bingo platform and related games. Our game suite features: - A variety of bingo, casino, table and slot games; Full multi-language capability; Full multi-currency capability; First line and chat support and moderation; and Electronic commerce systems and support for player deposits and withdrawals. The Company derives its revenues from several sources, including its assessment of installation and implementation fees, software licensing fees, fees for managed services and royalties from the use of its software. Additionally, the Company generates revenue on a fee for service basis by providing licensees with support services (such services include web site design and integration, custom products, corporate branding, systems consulting services and technical support, maintenance and software upgrades). On May 22, 2008, Parlay announced that it had entered into a series of transactions with third parties resulting in the divestiture of certain non-core assets, including several licensing agreements, and the license of certain of Parlay’s older software technologies in perpetuity for proceeds of approximately $2.8 million U.S. (the “Divestiture”). As a consequence of the Divestiture, Parlay no longer generates royalty revenue from the customer relationships included in the non-core assets. Following the Divestiture, the Company has expended its service offering to include a full managed solution which operates under a new subsidiary, PGL. PGL was incorporated under the laws of Alderney on April 24, 2009 and was granted a Full eGambling License by the AGCC effective June 4, 2009. General Market Conditions Parlay’s twelve-month period ended December 31, 2009, continues to coincide with a continuing period of significant global economic volatility, generally referred to as the Credit Crunch. The Credit Crunch is visible in the recent levels of global securities and credit markets volatility as the worldwide economy has entered a recessionary period. Decreased wagering levels and increased competition at the licensee level in Europe and in the U.K., have adversely impacted revenue in 2009. The gaming industry is a volatile industry, which is sensitive to economic conditions. When economic conditions are unfavourable, gaming industry revenues decline. Any significant decline in general corporate conditions or the economy that affect consumer spending could have a material adverse affect on the Company's business, financial condition and results of operations. For the twelve-month period ended December 31, 2009, Parlay noted that the combination of decreased wagering levels and increased competition, at the licensee level, in its principal markets being Europe, and particularly the U.K., has adversely impacted revenue. In addition, the fall in the value of each of the pound sterling and the euro against the Canadian dollar has -7- exacerbated the impact on Parlay’s revenue from the underlying decrease in gross wagering activity. It is premature to assess whether there will be any further changes in wagering behaviour by the Company’s licensees’ customers or changes in behaviour by the Company's licensees as a result of the Credit Crunch. In addition, it has traditionally been the case that the summer seasonal downturn in wagering activity would start to reverse in September. Other participants in the on-line gaming vertical supply chain noted that the expected September recovery in activity levels did not occur this year to the same extent as prior years. Therefore, adverse and continuing seasonal impacts may also be contributing to weak wagering levels. A worldwide, large scale recession may further impact Parlay’s business in many ways. The following list of consequences includes matters that Parlay has long identified as risks to its business but the Credit Crunch has exacerbated certain of these risks. These risks and consequences (see Risk Factors) include, but may not be limited to: stock price and volume volatility, a potential lack of availability for future funding of the Company, if required, a lack of available credit for licensees’ players to continue to gamble online, increased risk around collections from licensees, an increased likelihood of licensees defaulting on their contractual obligations and the potential for fewer players being willing to gamble online or to gamble at past levels of activity. It is not feasible to predict all of the various possible ways in which the Credit Crunch could adversely impact Parlay’s business or attempt to quantify any impact. However, the Credit Crunch could have a material adverse effect on the Company’s revenue, results of operations and financial condition. Parlay’s strategy to respond to the Credit Crunch on its revenues is to continue to focus on the development, marketing, licensing and support of Internet gaming technologies into regulated jurisdictions. From the cost of conducting business perspective, the Credit Crunch has resulted in unprecedented recent levels of volatility in foreign currency exchange markets, especially between the major currencies in which the Company conducts its business. During the twelvemonth period ended December 31, 2009, the impact of continuing currency fluctuations on the Company has been comparable to the prior year but continuing volatility in foreign currency exchange markets leads to the possibility of further foreign exchange losses into fiscal 2010. Between January 1, 2010 and March 31, 2010, the pound sterling and the euro fell in value against the Canadian dollar by a further 8% and 9%, respectively. Parlay’s strategy to respond to the increased volatility in foreign currency exchange markets is to place greater emphasis on treasury matters. In addition, Parlay is continuing to focus on cost control in response to these challenging economic times. As a result of the impact from the Divestiture and other market conditions described throughout this document, rrevenue decreased to $3,354,197 for the twelve-month period ended December 31, 2009, compared to $8,537,669 for the comparable period in 2008. -8- BUSINESS DESCRIPTION AND STRATEGY Summary Parlay’s headquarters are located in Oakville, Ontario. The Company’s Common Shares trade on the TSXV under the symbol "PEI". Parlay develops and licenses software and provides support services to customers who operate internationally. As noted above, in 2009, Parlay Games was launched in Alderney following the granting of a Full eGambling License to Parlay Games Limited by the AGCC. This delivery channel offers a platform for a number remote gaming services open to all operators. Parlay Games offers Parlay’s latest software platform Parlay5. 2009 was a difficult year for Parlay, as well as many other companies in the Internet gaming arena. Subsequent to the Divestiture the Company embarked on the creation of its Parlay Games solution, which was an evolution from its entrenched software licensing model where Parlay generated its reputation as the pioneer and leading innovator in the online bingo marketplace. Parlay Games now allows the Company to evolve from being a pure developer and licensor of bingo software to an operator which develops and manages its own bingo network on behalf of its network partners. Parlay Games opens up new markets and revenue streams for the Company as it is now able to compete with all service providers in its sector – not simply software providers. Parlay owns and licenses its integrated technology systems. The Company earns installation and implementation fees by providing and integrating its software; service fees generated from customization and support services; monthly managed service fees generated from network partner access to the Parlay Games platforms and royalty fees which are calculated as an annual fee or as a continuing percentage of the licensee's gaming revenue (the "Royalty"). License agreements vary in length from one to three years. The Royalty will vary depending on the technology licensed, the performance of the licensee, the licensee's growth and the scope of the technology and support services licensed. After the initial installation or implementation of the software, the Company also provides technical support and professional services to licensees on terms agreed to by the parties. Following the Divestiture transaction, the number of licensee relationships fell to 21 at December 31, 2008 and is 22 at December 31, 2009. Most of Parlay’s software license agreements and intellectual property are owned by PEL. In addition to the license owned by PGL in Alderney, Parlay also operates pursuant to a Class IV gaming license issued by the Malta Lotteries and Gaming Authority and it has a Remote Operating License for the supply of software by the U.K. Gambling Commission. Business Plan Parlay’s business plan is to focus on the continued development and marketing of our Online Games and the delivery of managed services to customers who do not want to manage their gaming operations. With the formulation stage of Parlay Games now complete, it is a matter of adding network partners, liquidity and critical mass to the network in order to generate a return -9- on investment. To this end, the Company has now completed a number of managed services agreements and expects to launch a number of new customer relationships in 2010. Products Our software and e-commerce products are licensed for use by our customers to create virtual bingo halls. Our software is browser-based and it transfers the “front-end” information (i.e., bingo cards, slot wheels, gaming cards, numbers, etc.) between players and either our customer’s remote servers or, in the case of Parlay Games, our servers located in Alderney. The software package uses player computers to generate graphics for the Internet bingo hall and/or games. Through the use of a random number generator, the gaming servers perform all of the bingo hall or dealer functions which fill the cards, slots, etc. located on the player’s computer. As part of our commitment to safe and responsible gaming, our gaming solution provides personal options and security features including deposit and bet limits, temporary and permanent account locks, personal identification verification, and online tracking of a player’s gaming activity and financial transactions. We are also able to restrict registration and game play from residents who are located in prohibited jurisdictions. Our gaming solution is complemented by e-cash systems and support. We provide Internet-based electronic commerce support and technology to our licensees and their respective players and maintain electronic commerce accounts. For network partners who are part of Parlay Games, we report and remit to them the net gaming revenues less certain costs and charges (as set out in each managed services agreement). For our customers to which we have deployed technology, they have control over the registration, verification and banking systems and support to enable an integrated single player account for all their online offerings. In such cases, these customers either report and remit licensing fees to us or alternatively we report and invoice licensing costs to them. As part of our Parlay Games solution, we also provide 7/24, multi-language customer support and chat moderation in the languages and currencies supported by our software and customers for the convenience of a global player base. Our customer support is available to help players with technical questions or assist with the gaming software and e-cash accounts. Our chat moderation services are available to help players interact in our various bingo communities. Using our e-commerce software, players can use a wide range of payment options, including credit and debit card and various electronic wallets. Our product suite includes the following: Online Bingo Parlay’s Online Bingo is available in 75, 80 and 90-number formats. All formats feature graphics and a host of features that a player would find in a land-based bingo hall. - 10 - Online Casino Parlay’s Online Casino features table games including Blackjack, Craps and Roulette as well a variant of Slots and Video Poker games. Parlay’s Online Casino features rich graphics and sound, providing the user with a true to life land-based casino experience. Soft Games Parlay’s Soft Games include Lotto, Keno as well as a collection of Pull Tab fixed-odds games. The Lotto system also includes a 6/49 style lottery game supporting a number of scheduling and format options. House Edge™ Parlay’s House Edge™ management system offers comprehensive game management and reporting features, allowing operators to manage their business in real-time to maximize profitability. BingoBets™ BingoBets™ is a bingo overlay game that allows players to make fixed-odds bets on the results of upcoming bingo games. BingoBets™ is embedded in the Parlay bingo interface allowing players to view the progress of both their purchased bingo cards and BingoBets™ at the same time. Technology All of the Company’s end user game interfaces are built with FLASH for most of the current web browsers and desktop systems including Microsoft Windows™, Apple Macintosh™ and the Linux/Unix systems. Parlay packages its Online Games into a downloadable format to allow for local installation on end user desktops. Parlay's game engine technologies and systems management applications such as House Edge™ are built with the industry standard Sun J2EE framework. Parlay has been an active member of the JAVA development community since 1996 and its backend technologies are 100% J2EE compliant. Parlay’s backend software systems are compatible with most of today’s popular server hardware platforms and operating systems including Microsoft Windows™, Sun Solaris and Linux/Unix. Intellectual Property The Company seeks patent protection for gaming innovations where proprietary rights will improve our competitive position. We hold a series of patents including the following: - 11 - Parlay was issued a United States patent (no. 6,585,590) protecting the method used to provide game cards for purchase by game participants when at least one of the game cards is a winning card. The advantage of this method is the ability to determine the correct game winner even in the event that a network connection is lost during the game. Parlay was issued a Canadian patent (no. 2,340,152) also protecting the method used to provide game cards for purchase by game participants when at least one of the game cards is a winning card. The advantage of this method is the ability to determine the correct game winner even in the event that a network connection is lost during the game. The Canadian and US patent claims, as described above, would be infringed if a third party implements a system that has all of the elements of either the system or the method. This may be true even if the third party includes additional elements to their system or method. However, before a decision could be made with regard to infringement, a detailed analysis of the third party’s technology would have to be made in comparison to the claims. Parlay has applied for a United States patent (application no. 60/885,965) protecting systems and methods used for playing Bingo overlay games on a data processing system, comprising: providing at least one Bingo overlay game configured to be playable on top of an underlying Bingo game; and linking the outcome of at least one Bingo overlay game to numbers called in the underlying Bingo game. On January 28, 2008, Parlay also filed a PCT international Patent Application based on the United States provisional patent application no. 60/885,965. A serial number has not yet been awarded. Parlay is exploring additional intellectual property which will add to the rights we presently enjoy. It will be the Company’s intention to enforce the above patent rights. Trademarks Parlay has a number of Canadian and United States trademarks that are set out in the table below. Trademark WHERE THE WORLD PLAYS BINGO Canada United States ARROW & GLOBE Design ("e") Canada United States HOUSE EDGE Canada - 12 - Number Registration Date TMA 572,407 2,537,308 December 17, 2002 February 5, 2002 TMA 577,569 2,813,397 March 19, 2003 February 10, 2004 TMA 618,069 August 30, 2004 PARLAY ENTERTAINMENT (& Design) ("P" Version) Canada PARLAY ENTERTAINMENT (& Design) (Button Version) Canada AFFILIATE CENTRE Canada TMA 615,078 July 19, 2004 TMA 629,169 December 31, 2004 TMA 654,247 December 2, 2005 TMA 659,452 February 21, 2006 E2E Canada Competition We compete with a number of public and private companies, who provide electronic commerce and/or Internet gaming software and/or managed solutions. Given the stage of development of the industry and the number of private organizations operating in the industry, information about the nature of our competitors, their operations and their resources is difficult to compile. In addition to current known competitors, traditional land-based gaming operators and other entities, many of which have significant financial resources and name-brand recognition, may provide Internet gaming services in the future, and thus become our competitors. Increased competition from current and future competitors has and could continue to result in the reduction of our margins, or could result in the loss of our market share. Licensees of our software and managed solutions compete with existing and more established recreational services and products, in addition to other forms of entertainment. Our success will depend, in part, upon our ability to enhance our products and services, expand our system infrastructure and resiliency, keep pace with technological developments, respond to evolving customer requirements and achieve continued market acceptance. The global nature of the Internet makes most Internet markets, including the online gaming industry, relatively accessible to a wide number of entities and individuals. The Company believes that the principal competitive factors in our industry that create certain barriers to entry include reputation, technology, financial stability and resources, proven track record of successful operations, critical mass, regulatory compliance, independent oversight and transparency of business practices. While these barriers will limit those able to enter or compete effectively in the market, it is likely that new competitors will be established in the future, in addition to known current competitors. Market Position There are a variety of factors which will influence an Internet gaming software provider’s ability to acquire and/or maintain market share. Some of these factors include the significant capital costs relating to software development, credit concentration, e-commerce risk, government regulation, lead time relating to software development and scarcity of qualified software programmers. These factors must be overcome to establish and maintain a successful position. - 13 - We cannot guarantee that we will be able to overcome these factors. See also, "Risk Factors The Company Faces Significant Increased Competition". Costs of Software Development The costs of developing new software products and enhancing existing software products can be significant. The Company incurred approximately $1,500,000 of research and software development costs during the year ended December 31, 2009 (approximately $2,100,000 for the year ended December 31, 2008). The Company will have to at least maintain, and may be required to increase, such expenditures in 2010 and future years to maintain the competitiveness of its software products in the marketplace. Credit Concentration At December 31, 2009, the Company had five customers which represented in excess of 10% of net trade accounts receivable of Parlay as at that date or which represented in excess of 10% of revenue of Parlay for the fiscal year ended on that date. See also "Risk Factors – Parlay’s Licensees May Withhold Payment Or Become Insolvent Without Legal Recourse". e-Commerce Risk The Company’s customers transact with e-commerce service providers. Certain of these ecommerce providers have ceased accepting deposits from U.S. residents as a direct result of the UIGEA. The Company has limited, and in some cases no, information on the transactions between its customers and their e-commerce service providers. Further the Company has no direct access to the information of any e-commerce service providers and has no privity of contract to obtain such information. Because the Company’s accounts receivable may depend on e–commerce service providers honouring their obligations to the Company’s customers, should there be delays in these e-commerce service providers remitting funds to the Company’s customers, the Company itself will experience delays in cash collection. In addition, in 2009 the Company itself commenced transacting with e-commerce providers. While the Company does have access to certain information of these e-commerce service providers and has privity of contract to obtain such information the Company depends on these e–commerce service providers honoring their obligations to the Company. While management does not anticipate non-performance by these e-commerce service providers, there is limited information on which to base this assessment. As noted, in 2009 the Company commenced transacting directly with a number of ecommerce providers. At December 31, 2009, approximately 14% (December 31, 2008 – Nil) of the Company’s net trade accounts receivable related to amounts owed by three ecommerce providers, including amounts retained by the ecommerce providers as reserves. Government Regulation See discussion under the heading "Government Regulation" below and above. - 14 - Software Development Lead Time The development of new software products, and enhancements to existing software products, including the appropriate quality control testing thereof, can be a time consuming process. The ability of the Company to develop and introduce new software products, and enhancements to existing software products, in conformity with its product development timetable, and in advance of its competitors, will have an influence on both the present marketplace acceptance of Parlay software and on the future market share that Parlay software is able to achieve. Scarcity of Qualified Software Developers The development of software products requires the application of specific software development skills. To maintain, or accelerate, the development lead times for specific software development projects, the Company may have to either recruit new staff, or engage short-term consultants, to assist with the respective software development projects. If the Company is unable to either hire new staff, or engage short–term consultants, the marketplace positioning of the Company may be adversely impacted. Cash Deposits The Company’s cash and security deposit is on deposit with six financial institutions. Only certain of the Company’s cash and security deposit amounts would be covered by deposit insurance and the Company’s cash and security deposit amounts are substantially in excess of the amounts that would be covered by deposit insurance should such insurance coverage become required. Although cash and security amounts exceed insured deposit amounts, management does not anticipate non-performance by the financial institutions. Foreign Operations As was noted as an expectation in 2008, in 2009 essentially of the Company’s revenue was derived from licensing and support fees in countries outside North America. The Company and its licensees are subject to local laws and regulations in those jurisdictions in which we operate. There are burdens associated with operating in these jurisdictions including complying with multiple and sometimes conflicting regulatory requirements, foreign currency risks, potential restrictions on gaming activities and potentially adverse tax risks. See also "Government Regulation" below. Government Regulation Parlay’s Connection to Online Gaming Industry Parlay has various connections with the online gaming industry. In Canada, Parlay develops software under contract with PEL. PEL, PML and PGL in turn, license online gaming systems to their customers. These customers are generally licensed to operate interactive bingo halls and casinos in the country where their gaming equipment is physically located or in the case of PGL, they have received approval from the AGCC that they are an acceptable network partner to PGL. - 15 - Regulatory Jurisdiction of Parlay’s Licensees As we have noted previously in this document, significant debate exists whether the laws of any country other than the country where the computer gaming servers are physically located have jurisdiction over the operations of Parlay’s licensees. In addition, a significant debate exists whether the laws of any country other than the country where the computer gaming servers are physically located have jurisdiction over the operations of Parlay’s affiliate, PML, which performs services for some of Parlay’s licensees. Many of Parlay’s licensees hold a gaming license in the country of their operation. PML has a Class IV license issued by the Malta Lotteries and Gaming Authority and a Remote Gambling Software Type F License granted by the Gambling Commission of the U.K. PGL holds a Full eGambling License granted by the AGCC. Each of Parlay’s licensees each has the responsibility to determine from which countries they will accept gaming transactions and ensure that their own gaming license is maintained. All of Parlay’s licensees’ gaming transactions are accepted on servers located outside of North America and are governed by the conditions of those countries and the respective gaming licenses. Government Regulation There have been a number of legal developments associated with gaming, and online gaming, in the U.K., Continental Europe and the U.S. These developments are both positive and negative. In this regard a brief summary of the regulatory situation in the U.K., Continental Europe, and the U.S. is as follows: U.K. In September 2007, the U.K. Gambling Act came into force, which regulated online gaming for the first time in that jurisdiction. Most of the underlying legislative initiatives for businesses established in the U.K., or marketing into the U.K., have now been enacted. This notwithstanding, there is no assurance that the U.K. regulatory regime as interpreted by the Gambling Commission, the Gambling Act’s independent regulator, will provide a commerciallyviable market and may create restrictions that would have a material adverse effect on Parlay’s customers, business, revenues, operating results and/or financial condition. Recently, the Department of Culture Media and Sport (the “DCMS”) (the government body with responsibility for overseeing gambling), has recently announced that it may reconsider one of the main tenets of the Gambling Act, namely that if an online gaming operator was regulated either in Europe or in a jurisdiction approved by the DCMS (the so called “white listed” jurisdictions) such an operator could fully target the U.K. gambling market. It seems likely that the DCMS will recommend (in a report soon to be published) that it will require entities not licensed in the U.K. to acquire some form of additional accreditation to access the U.K. market and/or pay taxes in the U.K. - 16 - Continental Europe France France has decided to license the Internet gambling sector in 2010 but currently only in relation to poker games and sportsbook. It is, therefore, anticipated that the previously aggressive enforcement stance adopted by the French authorities is likely to resume when this regime is in force against those operators that fail to obtain any local license. Moreover, the licenses look likely to be subject to undesirable commercial terms, such as limits on maximum payouts and high levels of tax. Moreover, all poker play can only be amongst French customers, which will severely impede liquidity. Germany Online gambling was expressly prohibited in Germany by the State Gambling Treaty of 2008, under which an operator is liable to civil or administrative sanctions. Article 284 of the German Criminal Code, which applies criminal sanctions to operators who provide online gambling services into Germany without a form of authorization, has been the subject of legal debate over the purported breadth of its application. Conflicting domestic court decisions on the legality of domestic law relating to online gambling (in light of the uncertainty of the application of Article 284 of the Criminal Code to online gambling businesses licensed outside of Germany, in particular by other E.U. member states, and the legality of the State Gambling Treaty under E.U. law) has led to uncoordinated enforcement action. Moreover, the State Gambling Treaty expires on December 31, 2011, requiring Germany to address the issue of online gambling prior to this date. It may elect to adopt a similar regime to that implemented in France. Italy Recent willingness by the Italian government to regulate certain forms of Internet gaming could be perceived as indicative of a liberalization of the Internet gaming industry as a whole in that country. However, at present, the form of regulation put forward has failed to create attractive market conditions for many operators. As such, notwithstanding the fact that this market may appear to be liberalizing, in practice, Italy has not liberalized in a manner, or to a degree, that is helpful to the Company or its licensees. The Company and its licensees remain at risk that Italy may take aggressive action against parties whose operations at are not licensed pursuant to the regulatory regimes established by this country and, furthermore, the fact that some Internet gaming activity is permitted under license may be sufficient for Italy to resist any residual criticisms or enforcement initiatives by the E.C. Spain Madrid’s regional government has recently implemented new legislation to regulate Internet gaming but it only permits services to be supplied by the licensed entity to Madrid residents. Therefore, obtaining a license may be of little commercial value to any operator. Other regions may follow suit. - 17 - Holland The Dutch government has consistently taken steps to support and protect its state-sponsored casino operator’s (Holland Casino) monopoly, including taking legal action against Internet gaming operators. In addition, an announcement in 2009 by the Dutch Minister of Justice to the effect that payment support by Dutch banks of online gaming was unlawful (and precluded by existing law) caused a number of operators to block from the territory, and this cautious approach has been further exacerbated by the negative (recently published) opinion of Advocate General Bot in the case referred to the ECJ by Betfair and Ladbrokes which sought in effect to challenge the Dutch monopoly (the court normally follows the Advocate General’s opinion). In the event that the Dutch government seeks to take further steps to protect the online business of Holland Casino by discouraging other operators from operating in the Dutch marketplace, either through changes in legislation or enforcement measures, the Company’s licensees could be adversely impacted. Scandinavia Governments in most Scandinavian countries have attempted to discourage their citizens from gambling with online operators by taxing their citizens’ winnings. Generally speaking, winnings realized through a state sponsored operator are not taxable, but winnings from other sources can be subject to inconsistent application of taxation law in relation to domestic and non-domestic products in the E.U. Until such time as the tax authorities in the various countries make an official pronouncement on the manner in which these tax laws will be applied, it is unclear as to what impact these tax policies will have on the business of the Company’s licensees. In Norway, the government has specifically banned payment support of online gambling which came into force in 2010. The ban, means only payment support of state owned gambling services will remain legal. In Denmark, the state monopoly on online gambling is being reconsidered by Danish government in light of EC criticism. U.S. As a result of the enactment of UIGEA in October 2006 and the subsequent Divestiture transaction, the Company has prohibited its licensees from taking any wagers from U.S. residents. The UIGEA sought to clarify the illegality of processing or transferring any funds connected with unlawful Internet gaming, although some U.S. enforcement agencies claimed that previous existing legislation similarly outlawed these activities. Given that the Company had previously derived licensing revenue on behalf of some licensees who took wagers from the U.S., there is no guarantee that the U.S. Department of Justice will not seek to prosecute the Company, its officers or directors for alleged historic transgressions or similarly prosecute its licensees or their directors or shareholders. Such proceedings could result in criminal penalties, substantial fines, damages and sequestration of assets. They also could damage the reputation of the Company, divert the attention of the Company’s key executives and have a material adverse effect on the business, The uncertainty surrounding regulation of Internet gaming could have a material adverse effect on Parlay’s business, revenues, operating results and financial condition. Several countries and governmental authorities, most notably certain law enforcement agencies in the United States, - 18 - believe that the laws of their country restrict, and in some instances prohibit, interactive gaming operators from doing business with residents of their countries and, in some instances, prohibit or restrict residents of their respective countries from doing business with interactive gaming operators located in a foreign country. Distribution Methods The Company currently markets its technology and services through a sales and marketing strategy whereby it identifies key potential customers that meet its licensee profile, and then contacts such prospects directly. The Company also actively assists licensees in their sales and marketing efforts to add quality network partners. The Company also attends industry trade shows around the world to generate new prospects and responds to referrals from existing customers and other industry participants. Parlay’s focus is to attract licensees or network partners who are trusted brand names, and who have an established base of potential gamers to cross-market new products and who have the financial resources and commitment to market their site in a global and competitive environment. Parlay does not limit its sales efforts to a particular jurisdiction; however, the Company focuses on key markets, which include the U.K., Europe and Latin America. Revenue Parlay’s revenue is primarily of a recurring nature in that PEL and PGL’s customers pay ongoing fees for the managed solution and licensing and support of our software, calculated as a percentage of each licensee’s level of sales or wagering activity. Additional revenues are derived from other sources including the provision of software customization and support services. In fiscal 2009, revenue was $3.4 million (2008: $8.5 million), with 76% (2008: 55%) of this amount represented by recurring software licensing fees. Other revenue sources accounted for 24% of revenue in 2009 (2008: 45%). Employees and Consultants As at December 31, 2009, Parlay had 26 employees. PML has one part-time employee. PGL has 19 full time consultants. None of the employees of the Company or any of its subsidiaries are covered by a collective bargaining agreement. RISK FACTORS The following discussion pertains to the outlook and conditions currently known to management which could have a material impact on the financial condition and results of the operations of the Company. This discussion, by its nature, is not all-inclusive. It is not a guarantee that other factors will or will not affect the Company in the future. This discussion should be read in conjunction with material contained in other sections of this Annual Information Form. The Company is subject to many risks and uncertainties in the conduct of its business which can be categorized as either government regulation or other risk factors. Government regulation matters are discussed under the heading "Government Regulation". Other risk factors are - 19 - discussed further below. In almost all cases, these risks and uncertainties are factors which are completely beyond the control of the Company. The risk factors described below, the "Government Regulation" matters discussed above and other matters discussed elsewhere in this document generally, could have a material adverse effect on Parlay’s business, financial condition and results of operation. The following highlights these risks and uncertainties. Government Regulation See disclosure under the heading "Government Regulation" above. Present Economic Conditions At present a period of significant global economic volatility, generally referred to as the Credit Crunch, is being experienced. The Credit Crunch is visible in the recent levels of global securities and credit markets volatility as the worldwide economy has trended towards recession very rapidly. While Parlay’s management did not believe that the Credit Crunch had any direct impact on revenue generated from licensees through December 31, 2008 management does believe that the Credit Crunch has adversely impacted on revenue for the year ended December 31, 2009. The Company has previously noted, most recently in its Annual Information Form dated April 1, 2009, that the gaming industry is a volatile industry, which is sensitive to economic conditions. When economic conditions are unfavourable, gaming industry revenues decline. Any significant decline in general corporate conditions or the economy that affect consumer spending could have a material adverse affect on the Company's business, financial condition and results of operations. Management believes that there has been a reduction in wagering behaviour by the Company’s licensees customers as a result of the Credit Crunch. These customers are predominantly resident in the U.K. and continental Europe. In addition, Parlay’s licensees have improved the game configurations to make the wagering experience more attractive to wagerers. In addition, as previously noted, a worldwide, large scale recession may impact Parlay’s business in many ways. The following list of consequences includes matters that Parlay has long identified as risks to its business but the Credit Crunch may exacerbate these risks. These consequences include, but may not be limited to: stock price and volume volatility, a potential lack of availability for future funding of the Company if required, a lack of available credit for licensees’ players to continue to gamble online, increased risk around collections from licensees, an increased likelihood of licensees defaulting on their contractual obligations and the potential for fewer players being willing to gamble online or to gamble at past levels of activity. It is not feasible to predict all of the various possible ways in which the Credit Crunch could adversely impact Parlay’s business or attempt to quantify any impact. However, the Credit Crunch could have a material adverse effect on the Company’s revenue, results of operations and financial condition. Parlay’s strategy to respond to the Credit Crunch on its revenues is to continue to focus on the development, marketing, licensing and support of Internet gaming technologies into regulated jurisdictions. From the cost of conducting business perspective, the Credit Crunch has resulted in unprecedented recent levels of volatility in foreign currency exchange markets, especially between the major currencies in which the Company conducts its business. Parlay’s strategy to respond to the increased volatility in foreign currency exchange markets is to place greater emphasis on treasury matters. In addition, Parlay is continuing to focus on cost control is response to these challenging economic times. - 20 - The Company Could Require Financing Which May Not Be Available In the event that the Company desires to expand quickly, it would be required to use a substantial amount of its assets to fund operations. There can be no assurance that the Company possesses sufficient assets for these purposes and, therefore, as is true for other companies contemplating significant growth, Parlay may require debt or equity financing. Such additional financing may not be available, may not be available on terms acceptable to the Company and, if available, may result in substantial dilution of the equity interests of existing shareholders. If additional financing is not available, the Company would reduce its expansion plans to the point where it has, and will likely continue to have, sufficient cash flow and expense flexibility to fund the expanded operations. The Company Faces Significant Increased Competition The Internet gaming industry involves rapid technological change and is characterized by intense and substantial competition. Many of the companies, both domestic and foreign, with which the Company competes are well established, substantially larger and have substantially greater resources. As new competitors emerge, the Company will have to compete with other companies that may have greater market recognition, greater resources and/or broader distribution capabilities. Further the Company’s focus on the general European marketplace and, in particular, on the U.K. will be faced with increased competition, as the Company believes that other software vendors may also adopt this strategy. Increased competition by existing and future competitors could materially and adversely affect the Company's business, financial condition and results of operations. Failure to Manage Growth Successfully The scope of the Company’s overall business has fluctuated over the last five years. These fluctuations place a strain on managerial and financial resources. Growth in the scope of our technical infrastructure, the increased geographical area of our operations and responding to the requirements of regulated jurisdictions has resulted in increased responsibilities for existing and new management personnel. Our ability to successfully manage these fluctuations depends, in large part, upon our ability to: retain and attract qualified management, retain and attract skilled technical personnel to continue to develop reliable solutions that respond to the evolving needs of our customers and retain and attract sales and marketing personnel. Operating in Regulated Jurisdictions Regulated jurisdictions place certain minimum operating and financial requirements on the Company. Failure to meet these requirements could have cascading consequences to the Company ranging from censure to financial penalties and, ultimately, the possibility that the regulated jurisdiction could revoke the license. The Company is dependent on the support of the regulated jurisdiction to operate. - 21 - Industry Consolidation The on-line gaming industry has experienced consolidation and more consolidation may be anticipated. To the extent that such consolidation reduces the number of potential customers for the Company’s products, it may have an adverse impact on the Company’s ability to grow. In addition, should consolidation involve an existing customer of the Company and Parlay not be considered an approved software vendor for the new entity, there is a risk that Parlay could lose customers. Such industry consolidation could have a material adverse effect on the Company's business, revenues, operating results and financial condition. Increasing Sales Cycles As a consequence of increase competition, the maturation of parties entering the vertical and issues around e-commerce and other funding aspects of conducting an on-line gaming business, the Company is noting an increase in the length of the sales process defined as the time period between the expression of potential licensee interest to commercial launch of the new site. Such timelines can be between six to 12 months. Any continuing increase in the timelines around new licensee arrangements could continue to restrict the Company's ability to forecast revenue and could have a material adverse effect on the Company's business, revenues, operating results and financial condition. The Company Has A Limited Operating History, Therefore There Is A Degree Of Uncertainty Whether Its Business Plans Will Be Successful Parlay has only a limited history of operations. To the extent that the Company implements its business plan, its business will be subject to all of the problems, expenses, delays and risks inherent in a young business enterprise, including, without limitation, limited capital, delays in program development, possible cost overruns, uncertain market acceptance and a limited operating history. Notwithstanding the above, the Company notes the recent market acceptance of on-line bingo and accordingly the success of its new product offerings, consistent with its business plan, particularly in the U.K. and European marketplaces. The Gaming Industry Is A Volatile Industry The gaming industry is a volatile industry, which is sensitive to economic conditions. When economic conditions are prosperous, gaming industry revenues increase. Conversely, when economic conditions are unfavourable, gaming industry revenues decline. Any significant decline in general corporate conditions or the economy that affect consumer spending could have a material adverse affect on the Company's business, financial condition and results of operations. The Company Depends On Key Personnel The loss of key personnel could have a material adverse effect on the business of the Company, including its financial condition and results of operations. In addition, the Company's future operating results depend in part upon its ability to attract and retain other qualified key personnel for its operations. Competition for such personnel is intense, - 22 - and there can be no assurance that the Company will be successful in attracting these personnel. The failure to attract or retain such persons could materially adversely affect Parlay's business, financial condition and results of operations. Parlay's Software and/or Computer Network Infrastructure May Fail The performance of the Company's software is critical to its reputation and to achieving market acceptance. Any system failure, including network, software or hardware failure, that causes interruption or an increase in response time of its services, will reduce the attractiveness of the Company's services to its clients. An increase in the volume of usage of online services could also strain the capacity of the software or the hardware employed, which could lead to system failures, thereby adversely affecting the Company's revenues. The occurrence of technical failure, whether caused by Parlay's software or not, could result in interruptions, delays or cessation in service to users, which could have a material adverse affect on the Company's business, financial condition and results of operations. Parlay's computer network infrastructure is located at a leased facility in Oakville, Ontario and at a third party facility in Guernsey. The Company's systems and operations are vulnerable to damage or interruption from fire, flood, power loss, telecommunications failure, Internet breakdowns, break-ins and similar events. While Parlay does have redundant facilities through a secondary system employed by its telecommunication provider in Canada, in the event of an emergency, these systems could also fail. Services based on sophisticated software and computer systems often encounter development delays and the underlying software may contain undetected errors that could cause system failures when introduced. Parlay’s licensees are also dependent upon search engines, web browsers, Internet service providers and other online service providers to provide Internet users access to their websites. Players may experience difficulties accessing or using licensee websites due to system failures or delays unrelated to the Company's systems. It is unlikely that any of Parlay's licensees carry business interruption insurance to compensate them, or Parlay, for lost royalties in the event of these types of losses. Parlay’s Future Growth Depends On Continued Growth In The Use Of The Internet The Company's future success is substantially dependent upon continued growth in the use of the Internet and, as it relates to the Company's business, in the acceptance and volume of commercial transactions on the Internet. There can be no assurance that the number of Internet users will continue to grow, or that commerce over the Internet will become more widespread. The Internet may not prove to be a viable commercial marketplace for a number of reasons, including: lack of acceptable security technologies; lack of access and ease of use; congestion of traffic; inconsistent quality of service and lack of availability of cost-effective, high-speed service; potentially inadequate development of the necessary infrastructure; excessive governmental regulation; uncertainty regarding intellectual property ownership; and timely development and commercialization of performance improvements, including high-speed modems. - 23 - Parlay's success also depends upon, among other things, the continued development and maintenance of a viable Internet infrastructure to support the continued growth in the use of the Internet. The maintenance and improvement of this infrastructure will require timely development of products, such as high-speed modems and communications equipment, to continue to provide reliable Internet access and improved content. The current Internet infrastructure may not be able to support an increased number of users or the increased bandwidth requirements of users and, as such, the performance or reliability of the Internet may be adversely affected. Furthermore, the Internet has experienced certain outages and delays as a result of damage to portions of its infrastructure. Similar outages and delays in the future could adversely affect the level of traffic on licensee websites. The effectiveness of the Internet may decline due to delays in the development or adoption of new standards and next-generation Internet protocols designed to support increased levels of activity. There can be no assurance that the infrastructure and products or services necessary to ensure the continued expansion of the Internet will be developed, or that the Internet will become a viable commercial medium. If the necessary infrastructure, standards, protocols, products, services or facilities are not developed, or if the Internet does not become a viable commercial medium, the Company's results of operations and financial condition could be materially and adversely affected. Even if such infrastructure, standards or protocols or complementary products, services or facilities are developed, there can be no assurance that Parlay will not be required to incur substantial expenditures in order to adapt its services to changing or emerging technologies, which could have a material adverse effect on the Company's business, results of operations and financial condition. Moreover, it is anticipated that additional domain levels may be created (such as ".zip") and, to the extent additional domain levels are added, their existence may greatly increase the level of competition for the Company's licensees. The Market For Internet Services Is In A State Of Rapid Technological Change And The Company May Not Be Able To Keep Up The market for Internet services is characterized by rapid technological developments, frequent new product introductions and evolving industry standards. The emerging character of these products and services and their rapid evolution will require the Company to effectively use leading technologies, continue to develop its technological expertise, enhance its current services and continue to improve the performance, features and reliability of its software. Changes in network infrastructure, transmission and content delivery methods, underlying software platforms and the emergence of new broadband technologies, such as DSL and cable modems, could dramatically change the structure and competitive dynamic of the market. In particular, technological developments or strategic partnerships that accelerate the adoption of broadband access technologies may require the Company to expend resources to address these developments. There can be no assurance that Parlay will be successful in responding quickly, cost effectively and sufficiently to these or other such developments. In addition, the widespread adoption of new Internet technologies or standards could require substantial expenditures to modify or adapt - 24 - the Company's websites. A failure to respond rapidly to technological developments could have a material adverse effect on the Company's business, results of operations and financial condition. Parlay Must Continue To Improve And Expand Its Skills And Personnel, But May Not Be Able To Do So In order to expand its business operations, the Company must continue to improve and expand the expertise of its personnel and must attract, train and manage qualified senior executives and employees to oversee and manage its contemplated expanded operations. There can be no assurance that Parlay will be able to manage effectively the expansion of its operations or that its current personnel, systems, procedures and controls will be adequate to support operations. Any failure of management to manage effectively the Company's growth could have a material adverse effect on Parlay's business, results of operations and financial condition. Although management intends to ensure that its internal controls remain adequate to meet the demands of further growth, there can be no assurance that its systems, controls or personnel will be sufficient to meet these demands. Inadequacies in these areas could have a material adverse effect on the Company's business, financial condition and results of operations. The Company Has Limited Intellectual Property Protection And Competitors May Be Able To Appropriate Its Technology Parlay regards its trade secrets and similar intellectual property as critical to its success. In that context, the Company will rely on a combination of copyright and trademark laws, trade secret protection, confidentiality and non-disclosure agreements and contractual provisions. There is no guarantee that these efforts will be adequate that the Company will be able to secure its patent, trademark or other registrations for all of its marks in Canada or other countries or that third parties will not infringe upon or misappropriate its copyrights, trademarks, service marks and similar proprietary rights. In addition, effective copyright and trademark protection may be unenforceable or limited in certain countries and the global nature of the Internet makes it impossible to control the ultimate jurisdiction of the Company's licensee websites. Since trademark and copyright protections are not "self-enforcing" future litigation may be necessary to enforce and protect Parlay's secrets, copyrights and other intellectual property rights. Parlay may also be subject to litigation to defend against claims of infringement of the rights of others or to determine the scope and validity of the intellectual property rights of others. Such litigation could result in substantial costs. An adverse outcome could require the Company to cease using such intellectual property. Further, licensees may appropriate or reverse engineer Parlay's Internet technologies and offer them for sale as a competitor. Any litigation regarding proprietary rights could be costly, unavailable or unenforceable, could divert management's attention and could result in the loss of - 25 - certain of the Company's proprietary rights and/or competitive advantage. As a violation of Parlay’s proprietary rights could prevent the Company from selling its services, it may have a material adverse effect on Parlay’s business, results of operations and financial condition. Parlay's System Faces Online Security Risks Parlay's networks and software technologies may be vulnerable to unauthorized access, computer viruses and other disruptive problems. A party that is able to circumvent security measures could misappropriate proprietary information and, perhaps at least as critically, cause interruptions in licensee operations or the operations of the Company. Other software and Internet companies have in the past experienced, or may in the future experience, interruptions in service as a result of the accidental or intentional actions of Internet users, current and former employees or others. Parlay may be required to expend significant capital or other resources to protect against the threat of security breaches or to alleviate problems caused by such breaches. There can be no assurance that any measures implemented will not be circumvented in the future. Eliminating computer viruses and alleviating other security problems may require interruptions, delays or cessation of service to clients accessing the licensee websites, which could have a material adverse effect on Company business, results of operations and financial condition. Such security issues are Denial of Service Attacks ("DOS") and Trojan Horse attacks ("Trojan"). Parlay licensees have been subject to both types of attack in the past and the consequence has been an interruption of activity, which decreases Company revenues, and payments by licensees to the perpetrators which can have an adverse cash flow consequence on both Parlay’s licensees and Parlay itself. The risk of DOS and Trojan attacks are licensee security concerns rather than Parlay security concerns. The Company May Be Held Liable For The Content Of Websites As a distributor of Internet enabling software, Parlay faces potential liability for negligence, copyright, patent, trademark infringement, defamation, disparagement and other claims based on the nature and content of the materials that it transmits. Such claims have been brought, and sometimes successfully pressed, against Internet content distributors. The Company may not have the resources to secure adequate insurance to cover such potential claims of this type or such insurance if available may not be adequate to indemnify the Company for all liability that may be imposed. In addition, although Parlay generally requires its content providers to indemnify the Company for such liability, such indemnification may be inadequate or unenforceable. Any imposition of liability that is not covered by insurance, is in excess of insurance coverage or is not covered by an indemnification by a content provider could have a material adverse effect on the Company's business, results of operations and financial condition. - 26 - The Company May Be Subject To Product Liability Claims And It Lacks Product Liability Insurance Parlay faces substantial risk of exposure to product liability claims in the event that the products it develops and licenses contain errors, "bugs" or defects. Parlay does not presently have product liability insurance and there can be no assurance that insurance coverage will be available in the future on commercially reasonable terms, or at all. Further, there can be no assurance that such insurance, if obtained, would be adequate to cover potential product liability claims, or that a loss of insurance coverage or the assertion of a product liability claim or claims would not materially adversely affect the Company's business, financial condition and results of operations. Parlay May Be Subject To Regulation Of Internet Gaming Parlay and its licensees are subject to applicable laws in the jurisdictions in which they are located. As companies and consumers involved in Internet gaming are located around the globe, including the end-users of Parlay's systems, there is uncertainty regarding exactly which governments have jurisdiction or authority to regulate or legislate with respect to various aspects of the industry. The uncertainty surrounding the regulation of Internet gaming could have a material adverse effect on Parlay's business, revenues, operating results and financial condition. In addition, legislation designed to restrict or prohibit Internet gaming, similar to or different from legislation introduced in the U.S., may be adopted in the future by other jurisdictions. Also, existing legislation around the world, including the U.S. and its individual state statutes, could be construed to prohibit or restrict gaming through the use of the Internet and there is a risk governmental authorities may view Parlay’s systems or the Company as having violated such statutes. There is a risk that criminal and civil proceedings could be initiated in such jurisdictions against Parlay's licensees or the Company and such proceedings could involve substantial litigation expense, penalties, fines, diversion of the attention of key executives, injunctions or other prohibitions being invoked against Parlay's licensees or the Company. Such proceedings could have a material adverse effect on the Company's business, revenues, operating results and financial condition. In addition, as e-commerce develops further, it may generally be the subject of government regulation, either specifically addressed at on-line gaming or at other activities. Also, present laws that pre-date or are incompatible with Internet e-commerce may be enforced in a manner that restricts the e-commerce market. Any such developments could have a material adverse effect on Parlay's business, revenues, operating results and financial condition. Parlay's Licensees May Withhold Payment Or Become Insolvent Without Legal Recourse Parlay's licensees are constituted in jurisdictions where it may not be possible for Parlay to collect royalty or other income or enforce its license agreements effectively. Because licensees do not provide a performance bond, it is possible that some of the Company's licensees will become insolvent or judgment-proof. The uncertainty surrounding the collection of royalty - 27 - payments or other amounts owed to the Company could have a material adverse effect on Parlay's business, revenues, operating results and financial condition. Parlay Is At Risk Of Currency Fluctuations And Controls The Company's costs are generally incurred in Canadian dollars while its revenues are generally received in pounds sterling and euros. Therefore, the Company's operating results may be affected by relative fluctuations in the exchange rates applicable to the currencies in which it transacts business. Currency exchange rates are determined by market factors beyond the Company's control, and may vary substantially during the course of a period. Further, the Company's ability to repatriate to Canada funds arising in connection with foreign licensees may be adversely affected by currency and exchange control regulations, money-laundering controls and other controls imposed by the country in which the Company's software is exploited. Credit Card Companies May Limit Credit Card Use In Internet Gaming Licensees’ revenues from other than U.S. residents are generally collected through online credit card processing. Certain credit card companies, such as MasterCard, and certain credit card issuing banks in the U.S., have stopped processing transactions from online gaming customers. Such further action by credit card companies or issuers could have a material adverse effect on the Company's business, revenues, operating results and financial condition. General e-Commerce Availability As noted above, the Act restricts the ability of U.S. financial institutions to participate in the funding of e-commerce accounts curtailing the ultimate funding of on-line gaming transactions and, therefore, effectively prohibiting U.S. residents from participating in on-line gaming activities. If other countries or jurisdictions implement similar measures, which are effective, this could have a material adverse effect on the Company's business, revenues, operating results and financial condition. Further, although the e-commerce providers used by the Company’s licensees are not directly targeted by the Act, should e-commerce providers generally decide to restrict their scope of business to exclude on-line gaming transactions, this could have a material adverse effect on the Company's business, revenues, operating results and financial condition. Parlay May Face Pressure To Retain Licensees As They Diversify Their Supplier Risk As part of their own risk management strategy, licensees may seek to limit their dependency on one suppler of software to ensure that should there be a failure of a software supplier, that the operational needs of the licensee can continue to be met. The use of more than one supplier would also assist licensees in making informed, competitive, assessments of one supplier compared to others. In addition, the significant level of recent consolidation in the industry has lead to prospective or present customers limiting the number of acceptable software providers. The Company may experience reduced growth opportunities as licensees look to other suppliers to provide software to run additional sites. - 28 - The Company May Be Unable To Maintain Present Commercial Terms With Existing And New Licensees On occasion, the Company has been forced to introduce across the board reductions in licensee royalty rates as result of competitive pressures. Should these competitive pressures continue, there can be no assurance that the Company will not have to accommodate either licensee specific or across the board reductions in effective royalty rates. The Company believes that the competitive pressure is arising from competitors whose pricing model may be unsustainable in the long run. Parlay faces intense price-based competition for licensing of its products. Price competition is often intense in the software market, especially for internet gaming software providers. Many of Parlay’s competitors have reduced the price of their products. Price competition may continue to increase and become even more significant in the future, resulting in reduced profit margins. The Company Has Had Difficulty In Obtaining Sufficient Directors And Officers’ Insurance Coverage In common with many small-cap companies, the Company has experienced increasing premiums for Directors’ and Officers’ Insurance Coverage. The Company operated without such insurance coverage from January 2004 through January 2006. The present coverage in place provides for a limit on liability to the carrier of $1,000,000 Cdn. The absence of sufficient directors’ and officers’ insurance coverage may make it more difficult to attract and retain qualified individuals to act as directors and officers for the Company. DIVIDENDS Since incorporation, the Company has not paid any dividends on the Common Shares. Dividends on the Common Shares will be paid solely at the discretion of the Board of Directors after taking into account the financial condition of the Company and the economic environment in which it operates. No dividends are expected to be paid in the foreseeable future. DESCRIPTION OF SHARE CAPITAL General Description of Share Capital Parlay is authorized to issue an unlimited number of Common Shares. As at April 19, 2010, 12,649,265 Common Shares are issued and outstanding as fully paid and non assessable. In addition, 2,446,353 Common Shares are reserved for options to be granted to directors, officers, employees and consultants of Parlay. These Common Shares are reserved under the terms of Parlay’s Stock Option Plan which was approved by the Company’s disinterested shareholders at the Annual General Meeting held on June 24, 2009. At April 19, 2010, there are 1,225,000 options to purchase Common Shares outstanding. Characteristics of Common Shares The holders of Common Shares are entitled to dividends as and when declared by the Board of Directors; to one vote per share at meetings of shareholders; and, upon liquidation, to receive - 29 - such assets of the Company as are distributable to the holders of the Common Shares and also to the rights, privileges and restrictions normally attached to Common Shares. MARKET FOR SECURITIES Price Range and Volume of Trading of Common Shares The following table sets forth the reported high, low and close sales prices and the average daily trading volumes for the Common Shares as quoted on the TSX Venture Exchange, in Canadian dollars, as reported by sources the Company believes to be reliable for the fiscal year ended December 31, 2009. Price Range $ Low Close High 2009 January February March April May June July August September October November December Average Trading Volume 0.55 0.42 0.42 11,000 0.55 0.48 0.50 0.55 0.50 0.50 0.43 0.42 0.33 0.39 0.32 0.25 0.35 0.35 0.36 0.36 0.34 0.34 0.30 0.27 0.31 0.24 0.32 0.40 0.50 0.36 0.50 0.34 0.37 0.32 0.32 0.36 0.28 2,500 8,000 8,000 1,000 3,000 2,000 2,000 8,000 5,000 1,000 11,000 DIRECTORS AND OFFICERS The following table sets out the names and province/state and country of residence of the directors and executive officers of the Company as at December 31, 2009, their position and offices with the Company, their principal occupations for the preceding five years and the periods during which they have served as directors or officers of the Company. The term of office of each director will expire at the end of the next annual meeting of the shareholders of Parlay. - 30 - Name, Province/State and County of Residence and Position with Company Anthony D. De Werth(1), (2) Chairman and Director Ontario, Canada Principal Occupation During the Last 5 Years Retired since 1995. Prior thereto, Chairman and CEO of CIBC Wood Gundy Private Client Investments Inc. Brian W. Barr(1), (2) Director Ontario, Canada President & CEO Medpro-Direct. Prior thereto, President and CEO of Brian W. Barr Holdings Ltd. (1982-Present) Scott F. White(1) Chief Executive Officer of the Company. Chief Executive Officer and Director Prior thereto, partner with Bush Frankel White Ontario, Canada Barristers & Solicitors (1992-2003). Perry N. Malone President and Chief Technology Officer and Director Ontario, Canada President and Chief Technology Officer of the Company. David Callander Chief Financial Officer Ontario, Canada CFO. Prior thereto, partner with Ernst & Young LLP (1991-2001). Director Since December 2002 October 2005 February 1999 February 1999 n/a Notes: (1) Member of the Audit Committee. (2) Member of the Compensation Committee and Compliance Committee. As of April 19, 2010, the directors and officers of the Company, as a group, owned directly or indirectly 3,474,998 Common Shares or approximately 28% of the issued and outstanding Common Shares. The information as to ownership of Common Shares has been furnished by the respective directors and officers of the Company individually. LEGAL PROCEEDINGS Given the nature of the business environment in which we operate, other parties have from time to time threatened to issue legal proceedings against the Company based on alleged infringement of intellectual property rights. There can be no assurance that such threats would never materialize into actual litigation or that the Company would prevail in such litigation. An adverse determination in litigation proceedings could subject the Company to significant liabilities to third parties. Although intellectual property disputes are often settled through licensing or similar arrangements, the costs associated with such arrangements could be of a significant nature. CEASE TRADE ORDERS, BANKRUPTCIES, PENALTIES OR SANCTIONS No director or executive officer of the Company, or a shareholder holding a sufficient number of securities to materially affect the control of the Company: - 31 - (a) (b) is, as of the date hereof or has been, within the ten years before the date of this Annual Information Form, a director or executive officer of any company, that while that person was acting in that capacity; (i) was the subject of a cease trade order or similar order or an order that denied the relevant company access to any exemption under securities legislation, for a period of more than 30 consecutive days; (ii) was subject to an event that resulted after the director or executive officer ceased to be a director or executive officer, in the company being the subject of a cease trade or similar order or an order that denied the relevant company access to any exemption under securities legislation, for a period of more than thirty consecutive days; or (iii) within a year of that person ceasing to act in that capacity, became bankrupt, made a proposal under any legislation relating to bankruptcy or insolvency or was subject to or instituted any proceedings, arrangement or compromise with creditors or had a receiver, receiver manager or trustee appointed to hold its assets; or has, within ten years before the date of this Annual Information Form, become bankrupt, made a proposal under any legislation relating to bankruptcy or insolvency, or become subject to or instituted any proceedings, arrangement or compromise with creditors, or had a receiver, receiver manager or trustee appointed to hold the assets of the creditor, officer or shareholder. ESCROWED SECURITIES Upon listing of the Company’s Common Shares on the TSX Venture Exchange, certain Common Shares (the "Escrowed Shares") and Common Share options (the "Escrowed Options") held by the officers and directors of Parlay were required to be held pursuant to the terms and conditions of a value escrow agreement. The escrow agreements were made effective the 31st day of May, 2005 between Equity Transfer Services Inc., as escrow agent, the Company and the officers and directors noted in the table below (the "Escrow Agreements"). Under the terms of the Escrow Agreements, the Escrowed Shares and the Escrowed Options were all fully released by December 16, 2006. Accordingly, at December 31, 2009 there are no Escrowed Shares or Escrowed Options remaining. INTEREST OF MANAGEMENT AND OTHERS IN MATERIAL TRANSACTIONS The management of the Company is not aware of any material interest, direct or indirect, in any transaction within the three most recently completed financial years or during the current financial year that has materially affected or will materially affect Parlay of (i) any director or executive officer of the Company, (ii) any person or company that is the direct or indirect beneficial owner of, or who exercises control or direction over, more than 10 percent of the outstanding Common Shares or (iii) an associate or affiliate of any of the persons or companies referred to in (i) or (ii). - 32 - CONFLICTS OF INTEREST Additionally, from time to time there may be potential conflicts of interest that arise for some of the directors and officers of the Company. Such conflicts, if they arise, will be subject to the requirements of the OBCA. TRANSFER AGENT AND REGISTRAR The transfer agent and registrar for the Common Shares is Equity Transfer & Trust Company of Toronto, Ontario. MATERIAL CONTRACTS There are no contracts, other than contracts entered into in the ordinary course of business, that are material to the Company. AUDIT COMMITTEE Audit Committee Charter The Audit Committee Charter is attached hereto as Schedule "A" Composition of the Audit Committee The Audit Committee is comprised of Mr. Anthony D. De Werth, Chair, and Messrs. Barr and White. All members are financially literate and Messrs. De Werth and Barr are independent members of the Audit Committee. "Financial literacy" is defined as the ability to read and understand basic financial statements and all members of the Audit Committee have accounting or related financial management expertise. Reliance on Certain Exemptions During the year ended December 31, 2009 no reliance was placed on any exemptions. Pre-Approval Policies And Procedures The Audit Committee has established a policy for the engagement of non-audit services that all non-audit services require approval by the Audit Committee. External Auditor Service Fees The following table sets out the fees billed by the Company’s external auditors during years ended December 31, 2009 and 2008. - 33 - Year ended December 31, 2009 Description of Fees Audit Fees Audit Related Fees Tax Fees All Other Fees $72,900 NIL NIL NIL Year ended December 31, 2008 $72,000 NIL 2,500 NIL ADDITIONAL INFORMATION Additional information, including directors' and officers' remuneration and indebtedness, principal holders of the Company's securities, options to purchase securities and options authorized for issuance under equity compensation plans, if applicable, is contained in the Company's Information Circular for its most recent annual meeting of shareholders that involved the election of directors. Additional financial information is also provided in the Company's audited financial statements and management's discussion and analysis for its most recently completed financial year. Additional information relating to the Company may be found on SEDAR at www.sedar.com. - 34 - SCHEDULE "A" AUDIT COMMITTEE CHARTER The Board of Directors of Parlay Entertainment Inc. (the "Company") has adopted this Charter to govern the operations of the Audit Committee (the "Committee") of the Company’s Board of Directors. The Committee shall review and reassess the Charter at least annually (at the meeting to be held pursuant to the end of the Company’s second fiscal quarter). It shall report the findings of such review and reassessment to the Company’s Board of Directors at least annually (at the Board meeting following such review). At such time, the Board of Directors will determine if any modifications to this Charter are required. The Board acknowledges the need to provide the Committee with sufficient funding to permit the engaging of the independent auditors or any other independent counsel or advisors that the Committee may choose to retain. Organization of the Audit Committee The Committee shall be appointed by the Board of Directors annually and shall comprise at least three directors, a majority of whom shall be independent of management and the Company. Members of the Committee shall be considered independent if they have no relationship with management or the Company that may interfere with the exercise of their independence. A quorum shall be a minimum of two members. No business may be transacted unless a quorum is present. All Committee members shall be financially literate. The Company’s Board of Directors shall appoint one of the members as Chairperson of the Committee annually. The Committee shall review their compliance with these independence requirements annually (at the meeting to be held pursuant to the end of the Company’s third fiscal quarter). Statement of Policy The Audit Committee shall provide assistance to the Board of Directors in fulfilling their oversight responsibility to the shareholders relating to the Company’s consolidated financial statements and financial reporting process, including both annual and interim reporting; the systems of internal accounting and financial controls; the annual independent audit of the Company’s consolidated financial statements; and any other duties imposed by or advisable in connection with compliance under applicable listing standards. In so doing, it is the responsibility of the Committee to maintain free and open communication among the Committee, the independent auditors and management of the Company. In discharging its oversight role, the Committee is empowered to investigate any matter brought to its attention with full access to all books, records, facilities and personnel of the Company and the power to retain outside counsel or other experts for this purpose. Responsibilities and Processes The primary responsibility of the Committee is to oversee the Company’s annual and interim financial reporting process on behalf of the Board and report the results of its activities to the Board. Management is responsible for preparing the Company’s consolidated financial statements and the independent auditors are responsible for auditing those financial statements. The Committee, in discharging its responsibilities, believes its policies and procedures should remain flexible in order to best react to changing conditions and circumstances. - 35 - The following shall be the principal recurring processes of the Audit Committee in carrying out its oversight responsibilities. The processes are set forth as a guide with the understanding that the Committee may supplement them as appropriate. • The Committee shall have a clear understanding with management and the independent auditors that the independent auditors are ultimately accountable to the Board and the Audit Committee, as representatives of the Company’s shareholders. The Committee shall have the ultimate authority and responsibility to evaluate and, where appropriate, recommend the replacement of the independent auditors by the Board of Directors. The Committee shall discuss with the auditors their independence from management and the Company. The Committee shall discuss any disclosed relationships between the auditors and the Company and the impact of such relationships on the auditors’ independence. The Committee shall review and approve the Compensation of the independent auditors. The Committee shall recommend to the Board any appropriate actions or procedures to oversee the independence of the auditors. • Annually (at the meeting held pursuant to the end of the Company’s fourth fiscal quarter), the Committee shall review and recommend to the Board the selection of the Company’s independent auditors, such selection subject to approval by the Board of Directors. • The Committee shall discuss with the independent auditors the overall scope and plans for their audit, including the adequacy of staffing and compensation, and shall review the independent auditors annual engagement letter (at the meeting to be held pursuant to the Company’s third fiscal quarter). Also, at each meeting the Committee shall discuss with management and the independent auditors the adequacy and effectiveness of the Company’s accounting and financial controls, including systems to monitor and manage business risk as well as legal and ethical compliance programs. Annually, the Committee shall review the independent auditors’ letter on internal controls and other reporting matters (at the meeting held pursuant to the end of the Company’s first fiscal quarter). • The Committee shall review the interim consolidated financial statements with management and the independent auditors prior to the filing of the Company’s interim financial reporting. Further, at each meeting of the Committee, if appropriate and at the call of the chair and/or the independent auditors, the Committee shall meet separately with the independent auditors, without management present, to discuss relevant matters. • The Committee shall review with management and the independent auditors the consolidated financial statements of the Company (or any annual report to shareholders), including the independent auditors’ judgment about the quality, not just acceptability, of accounting principles, the reasonableness of significant judgments and the clarity of the disclosures in the consolidated financial statements. Also, the Committee shall discuss the results of the annual external audit and any other matters required to be communicated to the Committee by the independent auditors under generally accepted auditing standards (at the meeting to be held pursuant to the Company’s fourth fiscal quarter). • The Committee shall prepare the report required to be included in the proxy statement used in connection with any annual meeting of the Company’s shareholders. The - 36 - Committee shall review any annual report prior to its distribution to the shareholders. The Committee shall disclose annually whether or not its complement includes a financial expert and if not, why not. The Committee shall further review the annual internal control report prepared by management which states the responsibility of management in establishing and maintaining a system of internal control and which contains an assessment as to the effectiveness of the internal control structure. The Committee shall review this report with the auditors annually (at the meeting to be held pursuant to the Company’s fourth fiscal quarter) and the auditors’ report thereon. • The Committee shall establish procedures to receive and respond to employee and others’ complaints and concerns regarding the Company’s accounting and auditing matters. Such procedures shall be reviewed annually and an annual report of any such complaints and concerns shall be reviewed by the Committee (at the meeting to be held pursuant to the end of the Company’s fourth fiscal quarter). • The Committee shall require the Chief Financial Officer to report on the adoption of a code of ethics for the Company’s finance function and report annually on compliance with that code of ethics (at the meeting to be held pursuant to the end of the Company’s fourth fiscal quarter). • The Committee shall request an annual report on a review of the expense reports of senior management and their compliance with the Company’s Policies and Procedures manual (at the meeting to be held pursuant to the end of the Company’s third fiscal quarter). • In order to fulfill its obligations hereunder, the Committee shall meet as often as it deems necessary. However, the Committee shall meet a minimum of four times a year. Such meetings may be conducted in person or via telephonic conferencing equipment. The Committee shall maintain written minutes of all meetings or, alternatively, report the results of its meetings at meetings of the full Board of Directors with such report to be reflected in the minutes of meetings of the full Board. The independent auditors shall be given notice of every meeting of the Committee. The independent auditors shall have the right to attend all meetings of the Committee. The independent auditors shall have the right to call meetings through liaison with the Chair. Between meetings, the Chair of the Committee may exercise any power delegated by the Committee. Scope of Audit Committee’s Role While the Audit Committee has the responsibilities and powers set forth in this Charter, it is not the duty of the Audit Committee to plan or conduct audits or to determine that the Company’s consolidated financial statements and disclosures are complete and accurate and are in accordance with generally accepted accounting principles and applicable rules and regulations. These are the responsibilities of management and the independent auditor. - 37 - APPENDIX B. BIDDING PROCEDURES Page 28 Page 28 Parlay Entertainment Inc. - Bidding Procedures Set forth below are the bidding procedures (the “Bidding Procedures”) to be employed with respect to the sale (the "Sale Process") for the assets, property and undertakings (the “Purchased Assets”) of Parlay Entertainment Inc. (“Parlay”) by BDO Canada Limited in its capacity as proposal trustee (“BDO” or the “Proposal Trustee”) of Parlay. On May 4, 2011, Parlay filed a notice of intention to make a proposal pursuant to the Bankruptcy and Insolvency Act (“BIA”) naming BDO as the Proposal Trustee. By order dated May 9, 2011, the Honourable Mr. Justice Cumming approved, inter alia, (a) a debtor-in-possession credit facility entered into on April 25, 2011 (the “DIP Facility”) by Parlay and M Projects Assets S.A. (the “DIP Lender” or the “Stalking Horse Bidder”); (b) a second ranking charge against the property of Parlay in the amount of $500,000 to secure the DIP Facility; and (c) a first ranking charge against the property of Parlay in the amount of $200,000 to secure payment of professional fees (the “Administration Charge”). By order dated June 3, 2011, the Honourable Mr. Justice Morawetz issued an order approving and accepting, inter alia, (a) these bidding procedures (the “Bidding Procedures”) for the purpose of conducting the staking horse sales process; (b) the asset purchase agreement dated May 30, 2011 (the “Stalking Horse Asset Purchase Agreement” or “Stalking Horse Bid”) between Parlay, the Proposal Trustee, and the Stalking Horse Bidder; and (c) the payment of the Break-Up Fee and the Expense Reimbursement (as each such term is defined in the Stalking Horse Asset Purchase Agreement) by the Proposal Trustee to the Stalking Horse Bidder in accordance with the provisions of the Stalking Horse Asset Purchase Agreement.1 All amounts specified herein are in Canadian dollars. Within five (5) business days following the Auction (defined below), Parlay shall, with the assistance of the Proposal Trustee, bring a motion (the “Sale Approval Motion”) seeking the granting of an order by the Court authorizing and approving the sale of the Purchased Assets to the Successful Bidder(s) (as defined below) (such order, as approved, the “Approval and Vesting Order”). Assets to be Sold With the assistance of the Proposal Trustee, Parlay is offering for sale all of the company’s right, title and interest in, and to, all the Purchased Assets and is encouraging bids for all the Purchased Assets, in whole but not in part. 1 The Stalking Horse Asset Purchase Agreement is attached as Appendix "E" to the Proposal Trustee’s Second Report dated May 27, 2011 (the “Second Report”) in support of Parlay’s motion returnable June 3, 2011 (the “June 2011 Motion Record”). All capitalized terms not otherwise defined herein, shall have the respective meanings ascribed to them in the Stalking Horse Asset Purchase Agreement. A copy of the Second Report and the June 2011 Motion Record is available on the Proposal Trustee’s website at www.bdo.ca/extranets/parlayentertainment The Bidding Process The Proposal Trustee shall undertake the following with the assistance of Parlay: (i) identify and approach potential purchasers for the purpose of marketing the Purchased Assets with the assistance of Parlay; (ii) prepare a confidential information memorandum (“CIM”) with the assistance of Parlay to be distributed to those prospective purchasers; (iii) set up and manage an electronic data room; (iv) distribute the CIM to those prospective purchasers who execute a confidentiality agreement (in a form satisfactory to Parlay); (v) determine whether any person is a Qualified Bidder (as defined below); (vi) coordinate the efforts of Qualified Bidders in conducting their due diligence investigations; (vii) receive offers from Qualified Bidders; and (viii) negotiate any offers made to purchase the Purchased Assets on behalf of Parlay. (collectively, the “Bidding Process”). The Proposal Trustee shall have the right to adopt such other rules for the Bidding Process (including rules that may depart from those set forth herein) that will better promote the goals of the Bidding Process, provided, however, that such other rules are not inconsistent with any of (i) the provisions of the Stalking Horse Asset Purchase Agreement (including the deadlines therein), (ii) the Bid Deposit Requirement (as defined below), (iii) the Break-Up Fee and Expense Reimbursement requirement (each as defined below), and (iv) the bid protections granted to the Stalking Horse Bidder herein. Participation Requirements A “Qualified Bidder” is a potential bidder that the Proposal Trustee determines is likely (based on the experience of and considerations deemed relevant by the Proposal Trustee such as the reputation of the bidder, financial information submitted by the bidder, etc.) to be able to consummate a sale if selected as the Successful Bidder (as defined below). Notwithstanding the foregoing, the Stalking Horse Bidder shall be deemed a Qualified Bidder. Due Diligence Any Person that wishes to participate in the Bidding Process must (i) execute a confidentiality agreement (the “Confidentiality Agreement”) attached as Appendix “1”; and (ii) be a Qualified Bidder. Qualified Bidders who have executed the Confidential Agreement will be able to conduct phase one due diligence. The Proposal Trustee shall determine, in its sole discretion, which Qualified Bidders shall be afforded with access to additional confidential information to complete their due diligence. The Proposal Trustee shall not be obligated to furnish information of any kind whatsoever to any Person that the Proposal Trustee determines not to be a Qualified Bidder. The Proposal Trustee will afford any Qualified Bidder the time and opportunity to conduct reasonable due diligence subject to the time frames contemplated by these Bidding Procedures. The Proposal Trustee will designate a representative to coordinate all reasonable requests for additional information and due diligence access from such Qualified Bidders. Bid Deadline A Qualified Bidder that desires to make a bid shall deliver written copies of its bid and the Required Bid Materials (defined below) to the Proposal Trustee c/o BDO Canada Limited 123 Front Street, Suite 1200, Toronto Ontario M5J 2M2, Attention: Blair Davidson not later than 5:00 p.m. (prevailing Eastern time) on July 18, 2011 (the “Bid Deadline”). In the event that a bid is determined to be a Qualified Bid, the Proposal Trustee shall deliver a written copy of any such Qualified Bid and the Required Bid Materials to the Stalking Horse Bidder's counsel, Attention: David Cohen, Gowlings LLP, 1 First Canadian Place, 100 King Street West, Suite 1600, Toronto, Ontario M5X 1G5. Bid Requirements All bids (other than the Stalking Horse Bid) must include (unless such requirement is waived by the Proposal Trustee) (the “Required Bid Materials”): 2 1. A purchase price equal to, or greater than, $2,031,322 (the “Minimum Bid Amount” )2, if the bid is for substantially all of Parlay’s assets; 2. A letter stating that the bidder's offer is irrevocable until the first business day after the Purchased Assets have been sold pursuant to the closing of the sale or sales thereof approved by the Court; 3. An executed copy of a proposed purchase agreement and a redline of the Qualified Bidder's proposed purchase agreement reflecting variations from the Stalking Horse Asset Purchase Agreement (the “Marked Agreement”). All Qualified Bids must provide: (a) a commitment to close within two (2) business days after satisfaction of all conditions and a covenant to use commercial best efforts to satisfy all conditions; and (b) the identity of and contact information for the bidder and full disclosure of any affiliates and any debt or equity financing sources involved in such bid; 4. A cash deposit in the amount of $100,000 in the form of a wire transfer, Which is the sum of the Stalking Horse Bid, the Break-Up Fee, the maximum amount of the Expense Reimbursement and the Overbid Amount. certified cheque or such other form acceptable to the Proposal Trustee (the “Bid Deposit”), which shall be placed in an escrow account (the “Escrow Account”). The Escrow Account shall not be subject to any Liens whatsoever of Parlay’s creditors or otherwise, and funds shall be disbursed from the Escrow Account only as follows: (i) if the Qualified Bidder is the Successful Bidder at the Auction, its Bid Deposit will be applied to the purchase price payable by it under its bid on the closing thereof, and (ii) if the Qualified Bidder is not the Successful Bidder at the Auction, then its Bid Deposit shall be returned to it (subject to the other provisions of these Bidding Procedures and the terms of its purchase agreement); 5. A representation of the bidder and written evidence that the bidder has a commitment for financing or other evidence of the proposed purchaser's ability to consummate the proposed transaction, including executed copies of any financing agreements, commitments, guarantees of the payment obligations of the proposed purchaser, and which the Proposal Trustee believes to be sufficient to satisfy the bidder's obligations under its proposed bid, including to consummate the transaction contemplated by the proposed purchase agreement submitted by it as provided above; 6. The bid shall identify with particularity those executory contracts and unexpired leases of Parlay with respect to which the bidder seeks to receive an assignment; 7. The bid shall not request or entitle the bidder to any transaction or break-up fee, expense reimbursement, termination or similar type of fee or payment and shall include an acknowledgement and representation of the bidder that it has had an opportunity to conduct any and all due diligence regarding the Purchased Assets prior to making its offer, that it has relied solely upon its own independent review, investigation and/or inspection of any documents and/or the Purchased Assets in making its bid, and that it did not rely upon any written or oral statements, representations, warranties, or guarantees, express, implied, statutory or otherwise, regarding the Purchased Assets, the financial performance of the Purchased Assets or the physical condition of the Purchased Assets, or the completeness of any information provided in connection therewith or the Auction, except as expressly stated in these Bidding Procedures or the Stalking Horse Asset Purchase Agreement; 8. The bid shall not contain any due diligence, financing or regulatory conditions of any kind other than those contained in the Stalking Horse Asset Purchase Agreement, though the bid may be subject to the satisfaction of other specific conditions in all material respects at Closing. 9. The bid shall fully disclose the identity of each entity that will be bidding for the Purchased Assets or otherwise participating in connection with such bid, and the complete terms of any such participation; 10. The bid shall state that the offering party consents to the jurisdiction of the Court; 11. The bid shall include evidence of authorization and approval from the bidder's board of directors (or comparable governing body) with respect to the submission, execution, delivery and closing of the proposed purchase agreement of the bidder; 12. The bid shall state that the offering party has not acted, and will not act, in collusion with any other Person in connection with its bid; and 13. The bid shall identify with particularity any liabilities being assumed. A bid received from a Qualified Bidder that includes all of the Required Bid Materials and is received by the Bid Deadline is a “Qualified Bid”. The Proposal Trustee reserves the right to determine the value of any Qualified Bid, and which Qualified Bid constitutes the best offer (the “Lead Bid”). Forthwith after the Bid Deadline, the Proposal Trustee shall determine which Qualified Bid shall be the Lead Bid for the purposes of the Auction. A copy of the Lead Bid will be provided to all Qualified Bidders prior to the Auction Date. Notwithstanding the bid requirements detailed above, the Stalking Horse Bid shall be deemed a Qualified Bid. Credit Bidding Notwithstanding anything herein to the contrary and as set out in the Stalking Horse Asset Purchase Agreement, the Stalking Horse Bidder who is also the DIP Lender shall be entitled to credit bid. The DIP Lender shall be entitled to apply a credit in the aggregate amount of $500,000 against Parlay’s indebtedness pursuant to the DIP Facility. In the event that the DIP Facility is not fully extended to Parlay by the Bid Deadline, the DIP Lender shall be entitled to advance an amount of cash equal to $500,000 less the amount advanced pursuant to the DIP Facility. "As Is, Where Is, With All Faults" The sale of the Purchased Assets shall be on an "as is", "where is" and "with all faults" basis and without representations, warranties, or guarantees, express, implied or statutory, written or oral, of any kind, nature, or description by the Proposal Trustee or Parlay or their respective agents, representatives or estates, or any of the other parties participating in the sales process pursuant to these Bid Procedures, except as may otherwise be provided in a definitive purchase agreement with the Proposal Trustee on behalf of Parlay. By submitting a bid, each Qualified Bidder shall be deemed to acknowledge and represent that it has had an opportunity to conduct any and all due diligence regarding the Purchased Assets prior to making its bid, that it has relied solely upon its own independent review, investigation and/or inspection of any documents and/or the Purchased Assets in making its bid, and that it did not rely upon any written or oral statements, representations, warranties, or guarantees, express, implied, statutory or otherwise, regarding the Purchased Assets, the financial performance of the Purchased Assets or the physical condition or location of the Purchased Assets, or the completeness of any information provided in connection therewith or the Auction, except as expressly stated in these Bidding Procedures or as set forth in a definitive purchase agreement with Parlay. This section shall not merge on closing and is deemed incorporated by reference in all closing documents and deliveries. Free of Any and All Liens Except as otherwise provided in the Stalking Horse Asset Purchase Agreement or another Successful Bidder's purchase agreement, and subject to any Permitted Liens which may be defined in the Approval and Vesting Order all of Parlay’s right, title and interest in and to the Purchased Assets subject thereto shall be sold free and clear of all Liens other than Permitted Liens pursuant to the Approval and Vesting Order. The Auction and Auction Procedures If a Qualified Bid (other than that submitted by the Stalking Horse Bidder) or Qualified Bids which, in either case, in the aggregate provide for consideration of not less than the Minimum Bid Amount, have been received by the Proposal Trustee on or before the Bid Deadline, the Proposal Trustee shall conduct an auction (the “Auction”) with respect to all of the Purchased Assets, with the Lead Bid as the starting bid for the Auction. The Auction shall be conducted at the offices of the Proposal Trustee, 123 Front Street, Suite 1200, Toronto Ontario M5J 2M2 (the “Auction Site”) at 11:00 a.m. (prevailing Eastern time) on July 25, 2011 (the “Auction Date”), or such other place and time as the Proposal Trustee shall notify all Qualified Bidders who have submitted Qualified Bids and expressed their intent to participate in the Auction as set forth above. Except as otherwise provided herein, based upon the terms of the Qualified Bids received, the number of Qualified Bidders participating in the Auction, and such other information as the Proposal Trustee determines is relevant, the Proposal Trustee may conduct the Auction in any manner that it determines will achieve the maximum value for the Purchased Assets, provided that all Qualified Bidders that have timely submitted a Qualified Bid shall be entitled to be present during each round of bidding, the identity of each such Qualified Bidder shall be disclosed to all other Qualified Bidders, and all material terms of each Qualified Bid and each subsequent bid made by each such Qualified Bidder shall be disclosed to all other Qualified Bidders. The Proposal Trustee also may set opening bid amounts in each round of bidding as the Proposal Trustee determines to be appropriate. If Qualified Bidders submit Qualified Bids, then the Proposal Trustee shall (i) promptly following the Bid Deadline, review each Qualified Bid on the basis of the financial and contractual terms and the factors relevant to the sale process, including those factors affecting the speed and certainty of consummating the Sale Process, and (ii) as soon as practicable after the conclusion of the Auction, identify the best offer for the Purchased Assets (to the extent any such bid is acceptable to the Proposal Trustee, a “Successful Bid” and the bidder or bidders making such bid, the “Successful Bidder”). At the hearing on the Sale Approval Motion, the Proposal Trustee will present the Successful Bid to the Court for approval. The Proposal Trustee reserves all rights not to submit any bid which is not acceptable to the Proposal Trustee for approval by the Court. The Proposal Trustee acknowledges that the Stalking Horse Bid is a Qualified Bid and shall be submitted to the Court for approval in the event that there is no other Successful Bid. Except as otherwise provided herein or as restricted by the Stalking Horse Asset Purchase Agreement, the Proposal Trustee, in the exercise of its fiduciary duties, may adopt rules for bidding at the Auction that, in its business judgment, will better promote the goals of the bidding process or any order of the Court entered in connection herewith. If no Qualified Bid is submitted by the Bid Deadline or all Qualified Bids that have been submitted have been withdrawn prior to the Bid Deadline or the Auction Date, then the Proposal Trustee shall cancel the Auction (in which case, the Successful Bid shall be the Stalking Horse Bid, and the Successful Bidder shall be the Stalking Horse Bidder). Break-Up Fee and Expense Reimbursement To provide an incentive and to compensate the Stalking Horse Bidder for performing the substantial due diligence and incurring the expenses necessary in entering into the Stalking Horse Asset Purchase Agreement with the knowledge and risk that arises from participating in the sale and subsequent bidding process, the Proposal Trustee has agreed that Parlay shall pay the Stalking Horse Bidder, under the conditions outlined herein and in the Stalking Horse Asset Purchase Agreement, a break-up fee in the amount of $50,000 (the “Break-Up Fee”), and to reimburse the Stalking Horse Bidder for the reasonable out-of-pocket expenses associated with the Stalking Horse Asset Purchase Agreement in the amount of up to $50,000 (the “Expense Reimbursement”). The Proposal Trustee will take into account the Break-Up Fee and the maximum amount of the Expense Reimbursement in each round of bidding with respect to the Stalking Horse Bidder. The Break-Up Fee and Expense Reimbursement were material inducements for, and a condition of, the Stalking Horse Bidder's entry into the Stalking Horse Asset Purchase Agreement. The Break-Up Fee and the Expense Reimbursement, if payable in accordance with the Stalking Horse Bid, shall be paid in accordance with the Stalking Horse Bid and the Bidding Procedures Order. Overbid Amount; Minimum Bid Increment There shall be an overbid amount that a Qualified Bidder must bid to exceed the Stalking Horse Bid (“Overbid Amount”), and that amount shall be at least $37,500 for all bids made by Qualified Bidders, at the Auction. All subsequent bids shall not be less than $35,000 in excess of the preceding bid, unless modified by the Proposal Trustee. In each round of bidding, the Proposal Trustee will take into account the fact that the Break-Up Fee and Expense Reimbursement is not payable with respect to the Stalking Horse Bidder. For example, at the Auction, if the Lead Bid is at the Minimum Bid Amount: (a) the next bid for any Qualified Bidder other than the Stalking Horse Bidder cannot be less than $2,066,322 (the Minimum Bid Amount plus $35,000); and (b) the next bid for the Stalking Horse Bidder cannot be less than $1,966,322 ($1,931,3223 plus $35,000). Acceptance of Qualified Bids The sale of the Purchased Assets to any Successful Bidder by the Proposal Trustee is expressly conditional upon the approval of the Successful Bid by the Court at the hearing of the Sale Approval Motion. The Proposal Trustee’s presentation of any Qualified Bid to the Court for approval does not obligate the Proposal Trustee to close the transaction contemplated by such Qualified Bid until the Court approves the bid. The Proposal Trustee will be deemed to have accepted a bid only when the bid has been approved by the Court at the hearing on the Sale Approval Motion. Sale Approval Motion Hearing The Sale Approval Motion shall be made returnable on or before August 2, 2011 at 10:00 a.m. (prevailing Eastern Time) in the Court. The Proposal Trustee, in the exercise of its business judgment, reserves its right to the extent consistent with the Stalking Horse Asset Purchase Agreement to change the date of the hearing of the Sale Approval Motion in order to achieve the maximum value for the Assets. At the hearing of the Sale Approval Motion, Parlay shall, with the assistance of the Proposal Trustee, seek approval from the Court to consummate the Successful Bid, and at the Proposal Trustee’s election, to consummate the next best Qualified Bid (the “Back-Up Bid”, and the party submitting the Back-Up Bid, the “Back-Up Bidder”) should the Successful Bid not be closed in accordance with its terms for any reason. If the Successful Bidder fails to consummate an approved Sale Process within two (2) business days after satisfaction of all conditions thereof, the Proposal Trustee may, but shall not be required, to consummate the Back-Up Bid without the requirement of any further approval thereof by the Court. The Back-Up Bid shall remain open until the first business day following the consummation of a Sale of the Purchased Assets to the Successful Bidder. Modifications The Proposal Trustee may (i) determine which Qualified Bid, if any, is the best offer; and (ii) reject at any time before the issuance and entry of an Approval and Vesting Order approving a Qualified Bid, any bid that is (a) inadequate or insufficient, (b) not in conformity with the requirements of the Bidding Procedures, or the terms and conditions of sale, or (c) contrary to the best interests of the Proposal Trustee, Parlay’s estate or its creditors. Notwithstanding the foregoing, the provisions of this paragraph shall not operate or be construed to permit the Proposal Trustee to (a) accept any Qualified Bid that (i) does not require a bid deposit of at least $100,000 be placed in a protected, segregated account, which shall serve as protection and security for the Stalking Horse Bidder as outlined herein; or (ii) does not equal or exceed the Overbid Amount, or (iii) impose any terms and conditions upon the Stalking Horse 3 Being the Stalking Horse Bid of $1,893,822 plus the Overbid Amount of $37,500. Bidder that are contradictory to or in breach of the terms of the Stalking Horse Asset Purchase Agreement other than any such terms and conditions set forth in these Bidding Procedures or the Bidding Procedures Order. Miscellaneous The Auction and these Bidding Procedures are solely for the benefit of the Proposal Trustee and nothing contained in the Bidding Procedures Order or these Bidding Procedures shall create any rights in any other person or bidder (including without limitation rights as third party beneficiaries or otherwise) other than the rights expressly granted to a Successful Bidder under the Bidding Procedures Order. The bid protections incorporated in these Bidding Procedures are solely for the benefit of the Stalking Horse Bidder. Except as provided in the Bidding Procedures Order and Bidding Procedures, the Court shall retain jurisdiction to hear and determine all matters arising from or relating to the implementation of the Bidding Procedures Order. HBdocs - 10147738v8 Business News About Us Page 1 of 2 Free Newsletter Sign-Up Subscriptions GIQ magazine Advertising Contact Search Login/Register Thursday 30 June 2011 Home Business Finance Legal & Regulatory Products & Marketing M&A search site People Business News User Login Login Display # 10 Title Filter # Article Title Date 1 ALC invests in Roboreus for Geosweep launch in Canada Thursday, 30 June 2011 2 bwin.party begins formal process to sell Ongame Thursday, 30 June 2011 3 Ladbrokes withdraws from Poland Wednesday, 29 June 2011 4 Full Tilt closes tables as Alderney licence suspended Wednesday, 29 June 2011 5 Another day, another change in recommendation from Rank Wednesday, 29 June 2011 6 Cantor extends sportsbook deals with Las Vegas casinos Wednesday, 29 June 2011 7 Italy: New tenders, cash poker licences, SNAI-Cogetech Tuesday, 28 June 2011 8 GTECH wins five-year extension in Columbia Tuesday, 28 June 2011 9 Rank in u-turn, says no to Guoco bid Monday, 27 June 2011 10 Betfair begins search for new CEO Monday, 27 June 2011 Forgot your password? Forgot your username? << Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >> Page 1 of 58 http://www.gamingintelligence.com/business 06/30/2011 Business News Page 2 of 2 Other Sections Home Free Newsletter Sign-Up About Us Subscriptions GIQ Magazine Advertising Contact News Categories Business Finance Legal & Regulatory Products & Marketing M&A People Company Profiles Stock Index Premium News & Archive iGaming Jurisdictions iGaming Legislation Industry Events Industry Jobs Premium News & Archive Features Company Profiles Stock Index iGaming Jurisdictions iGaming Legislation Industry Events Industry Jobs Marketing Services Media Login Forgot your username? Forgot your password? Register Privacy/Terms & Conditions © 2011 Gaming Intelligence Services Ltd. http://www.gamingintelligence.com/business 06/30/2011 Parlay Entertainment Inc. Budget to actual cash flow analysis Week 9 - Ended July 1, 2011 Projected Actual Variance Cash Receipts Receivables from Customers Customer #1 deposit (PEL) Customer # 2 deposit (PEL) Smart (15,000 pounds sterling) (PEL) Intervision (PGL) Stays in PGL Video King (PEI) 207 Media (PEI) - rent 207 Media (PEI) RB 207 Media (PEI) managed service fee Double B (PEL) PAF (PEL) Expekt (PEL) Bet 24 (PEL) Palaces (PML) HST refunds 2010 corporate tax refund Other receipt Total Cash Receipts 192,637 May 4, 2011 - July 1, 2011 Projected Actual Variance 192,637 - 150,000 250,000 4,800 6,800 17,000 6,000 49,730 24,000 10,000 - 241,504 4,915 7,346 16,525 7,542 3,996 6,369 48,100 12,159 16,313 (150,000) (8,496) 115 546 (475) 1,542 (49,730) 3,996 6,369 24,100 2,159 16,313 - 192,637 192,637 518,330 381,768 (136,562) 65,000 62,018 2,982 15,000 1,300 20,000 (30,850) (3,705) (2,179) 325,000 15,633 22,600 26,814 23,100 2,250 6,000 2,000 45,000 3,900 9,000 2,400 14,500 1,940 7,500 30,000 12,500 12,500 80,000 80,000 108,591 20,000 80,000 328,353 15,633 22,600 40,941 11,093 707 896 1,430 33,900 1,356 1,913 6,960 1,800 16,950 12,500 12,500 50,850 49,684 900 110,502 17,795 (3,353) (14,127) 12,007 1,543 5,104 570 11,100 2,544 9,000 487 7,540 1,940 5,700 13,050 29,150 30,316 (900) (1,911) 20,000 62,205 2,548 195,185 (264,202) 931,228 (412,898) 188,000 191,964 55,402 28 (62,662) (62,662) (412,898) (224,898) 500,000 275,102 739,264 (357,496) 188,028 343 500 558 (357,496) (168,067) 380,507 212,440 1,350 3,910 1,086 206,094 Cash Disbursements Purchases Overhead Costs Payroll - gross Vacation pay Pericom (Perry Malone) Scott F. White Barrister and Solicitor Manulife - health benefits RBC - LTD Expenses - CIBC VISA Expenses - TD Canada Trust Overhead Cost Rent (gross rent) Toronto Maintenance (cleaners) Telephone - One Connect Telephone - Bell (all three accounts) Internet - Blink (catch up then monthly) 15,000 1,300 Insurance Anchor - annual premium D & O - annual premium Professional Fees MSCM llp - 2010 audit Heenan Blaikie - balance of retainer BDO - balance of retainer Heenan Blaikie - ongoing fees (Note 1) BDO - ongoing fees (Note 1) 20,000 20,000 20,000 50,850 23,705 Other Funding 2011 / 2012 AGCC license (additional share subscription in PGL 70,000 pounds sterling) PGL licensee funding February 2011 (TGN / NetPlay) (assumed ongoing covered by PGL cash flow) (preferably additional share subscription) MPP Projects Assets S.A. legal fees MPP Projects Assets S.A. compliance fees Contingency Total Cash Disbursements Net Cash from Operations Opening Balance - CAD account Opening Balance - USD account (in CAD - historical fx rate) Opening Balance - EUR account (in CAD - historical fx rate) Opening Balance - GBP account (in CAD - historical fx rate) Net Cash from Operations DIP Advance (Repayment) Closing Balance - Bank Balance (aggregate) Less: Closing balance - USD account (in CAD - historical fx rate) Less: Closing balance - EUR account (in CAD - historical fx rate) Less: Closing balance - GBP account (in CAD - historical fx rate) CAD bank balance 10,000 12,179 151,300 (151,300) 426,402 148,752 43,885 162,200 1,360 3,910 1,086 43,885 212,440 (151,300) 275,102 275,102 212,440 1,350 3,910 1,086 206,094 55,402 56,831 (119,493) (62,662) Notes 1 - At July 1, 2011, Parlay Entertainment Inc. has arrears of professional fees related to its Notice of Intention to Make a Proposal and related proceedings broken down Heenan Blaikie (Legal Fees - including HST) BDO Canada Limited (Trustees' Fees - including HST) $90,653 $5,416