The Want Engine

ABOUT SLYCE
OUR PRODUCT
OUR TECHNOLOGY
BUSINESS
DEVELOPMENT
OUR TEAM
™
The
Want Engine
DISCLAIMER
This presentation is not, and nothing in it should be construed as, an offer,
invitation or recommendation in respect of Slyce Inc.’s securities, or an offer,
invitation or recommendation to sell, or a solicitation of an offer to buy, the
facilities or any of the Company’s securities in any jurisdiction. Neither this
presentation nor anything in it shall form the basis of any contract or
commitment. This presentation is not intended to be relied upon as advice to
investors or potential investors and does not take into account the
investment objectives, financial situation or needs of any investor. All
investors should consider such factors in consultation with a professional
advisor of their choosing when deciding if an investment is appropriate.
In particular, this presentation contains forward looking statements
relating to future opportunities, business strategies and competitive
advantages. The forward looking statements regarding Slyce are based on
certain key expectations and assumptions of Slyce concerning anticipated
financial performance, business prospects, strategies, the sufficiency of
budgeted capital expenditures in carrying out planned activities and the
ability to obtain financing on acceptable terms, all of which are subject to
change based on market conditions and potential timing delays. Although
management of Slyce consider these assumptions to be reasonable based
on information currently available to them, they may prove to be incorrect.
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FORWARD LOOKING STATEMENTS
By their very nature, forward looking statements involve inherent risks and
uncertainties (both general and specific) and risks that forward looking
statements will not be achieved. Undue reliance should not be placed on
forward looking statements, as a number of important factors could cause
the actual results to differ materially from the beliefs, plans, objectives,
expectations and anticipations, estimates and intentions expressed in the
forward looking statements, including among other things: general
economic and market factors, including business competition, changes in
government regulations; general political and social uncertainties; lack of
insurance; delay or failure to receive board or regulatory approvals;
changes in legislation; timing and availability of external financing on
acceptable terms; and lack of qualified, skilled labour or loss of key
individuals.
This presentation contains certain forward looking statements and forward
looking information (collectively referred to herein as “forward looking
statements”) within the meaning of applicable securities laws. All
statements other than statements of present or historical fact are forward
looking statements. Forward looking information is often, but not always,
identified by the use of words such as “could”, “should”, “can”, “anticipate”,
“expect”, “believe”, “will”, “may”, “projected”, “sustain”, “continues”,
“strategy”, “potential”, “projects”, “grow”, “take advantage”, “estimate”,
“well positioned” or similar words suggesting future outcomes.
The forward looking statements contained herein are expressly qualified in
their entirety by this cautionary statement.
The forward looking
statements included in this presentation are made as of the date of this
presentation and Slyce does not undertake and is not obligated to publicly
update such forward looking statements to reflect new information,
subsequent events or otherwise unless so required by applicable securities
laws.
The Company has prepared this presentation based on information available
to it, including information derived from public sources that have not been
independently verified. No representation or warranty, express or implied, is
provided in relation to the fairness, accuracy, correctness, completeness or
reliability of the information, opinions or conclusions expressed herein.
These projections should not be considered a representation of the
Company’s potential cash generation performance in any way.
The financial information included in this presentation is preliminary,
forward-looking, unaudited and subject to revision.
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The Want Engine
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Readers are cautioned that the foregoing list is not exhaustive.
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ABOUT
SLYCE THE WANT ENGINE
Complete Product Solution
- Mobile App/Web + Desktop solutions
- Built for Brands, Retailers + Publishers
- Social solutions to identify products within
anyone’s photos.
$28MM in total funding
- Latest round of $12MM as covered by:
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Potential Growth
- Currently in discussion with six of the top 20
retailers in North America. (in active POC or Trial)
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The Want Engine
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ABOUT < HOME
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PRODUCT
OVERVIEW
Snap-To-Buy
The Want Engine
Tag and Display
(Social)
Physical
Advertising
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Visual
Relevancy
PRODUCT < HOME 4
PRODUCT
SNAP-TO-BUY
Our primary product offering
integrates via private label
within an existing mobile app or
mobile website, activating our
want engine.
Our proprietary attribution model
creates unique data around a retailer’s
product catalog.
LEARN MORE
The Want Engine
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SNAP-TO-BUY < PRODUCT < HOME 5
PRODUCT
TAG AND DISPLAY (SOCIAL)
#YOURBRAND
The Want Engine
User uses any #hashtag
on Instagram or Twitter
to submit products from
a retailer’s catalog as
confirmed by Slyce.
Output is a look book for
your site.
PRIVATE AND CONFIDENTIAL
TAG AND DISPLAY (SOCIAL) <
August 5, 2014
PRODUCT < HOME 6
PRODUCT
PHYSICAL ADVERTISING
ANY BRAND
Snap a photo
of WHAT YOU LIKE
to shop now.
Brand ABC Women’s Sunglasses
$249.00
BUY NOW
YOU MAY ALSO LIKE:
Activating any physical advertisement
(ie: print or billboards) via native app
or mobile web.
The Want Engine
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PHYSICAL ADVERTISING < PRODUCT < HOME 7
PRODUCT
VISUAL RELEVANCY
By looking at the visual attributes of
products, Slyce offers a relevancy engine
that presents shoppers with the ability to
truly find what they’re looking for.
LEARN MORE
You may also like:
The Want Engine
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VISUAL RELEVANCY < PRODUCT < HOME 8
PRODUCT
ATTRIBUTION MODEL
1) Product SKU is provided
2) Unique Product Attributes are
created based on photo
✓ Orange
✓ Logo
✓ Thin Laces
✓ Black Trim
3) Data is made available to you for use
across all platforms.
- Enhance your product descriptions
- Maximize SEO opportunities
- Better search results increase purchase conversion
The Want Engine
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ATTRIBUTION MODEL < PRODUCT < HOME 9
TECHNOLOGY
OVERVIEW
LOGO
Other Key Elements:
Recognition Workflow
API Overview
LEARN MORE
LEARN MORE
The Want Engine
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TECHNOLOGY < HOME 10
TECHNOLOGY
RECOGNITION WORKFLOW
Computer Vision
Attribute Classification
1.
Object
Detected
Product
YES
Image
Pre-processing
& cropping
2.
3.
Results
Delivered
Fashion>Footwear
Mens>Sneakers
Store
Red, Yellow,
Black>Laced>
Hightop>Nike
PURCHASE
PURCHASE
PURCHASE
PURCHASE
User recieves Closest matches,
transaction occurs
Instantly funnels retailers
catalogue to closest match
The Want Engine
PRIVATE AND CONFIDENTIAL
RECOGNITION WORKFLOW < TECHNOLOGY < HOME
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TECHNOLOGY
API OVERVIEW
2.
Store
This function allows users to photograph products in the
real world, and Slyce’s API returns matching products
from any ingested retailer catalogue.
Store
SHAUN WHITE SIGNATURE
SERIES HOLBROOK™
With his brother Jesse acting as his creative director,
snowboarding superstar Shaun White worked closely with
Store
Oakley during the creation of Holbrook. Together they went
Store
back to vintage styles like the original Oakley Frogskins® then
set out to distill their own vision of American cool. Holbrook is
a timeless classic that echoes the screen heroes from the
Store
Store
API
1940s, 50s and 60s, the icons who inspired youth with their
own brand of defiance.
SUNGLASSES
SHAUN
WHITE SIGNATURE
NAMEHOLBROOK™
SERIES
SHAUN WHITE SIGNATURE
SERIES
HOLBROOK™
With
his brother
Jesse acting as his creative director,
SHAUN
WHITE
SIGNATURE
snowboarding superstar Shaun White worked closely with
SERIES
HOLBROOK™
With his brother Jesse acting as his creative director,
Welcome to
Our Store
Oakley during the creation of Holbrook. Together they went
snowboarding superstar Shaun White worked closely with
With his brother Jesse
acting
as his creative
director,
back
to vintage
styles like
the original Oakley Frogskins® then
Oakley during the creation of Holbrook. Together they went
snowboarding superstar
Shaun
White
worked
set out
to distill
their
own closely
vision ofwith
American cool. Holbrook is
back to vintage styles like the original Oakley Frogskins® then
Oakley during the creation
of Holbrook.
Together
went heroes from the
a timeless
classic that
echoes they
the screen
set out to distill their own vision of American cool. Holbrook is
back to vintage styles
like the
Oakley
Frogskins®
then youth with their
1940s,
50soriginal
and 60s,
the icons
who inspired
a timeless classic that echoes the screen heroes from the
set out to distill theirown
ownbrand
visionof
ofdefiance.
American cool. Holbrook is
1940s, 50s and 60s, the icons who inspired youth with their
a timeless classic that echoes the screen heroes from the
own brand of defiance.
1940s, 50s and 60s, the icons who inspired youth with their
MATCH FOUND
own brand of defiance.
3.
1.
The Want Engine
Our SDK integrates with the camera
fucntion within your Mobile App. Simple,
unobstrusive code.
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Slyce can interact with your own
product API to provide unique
results or serve them directly to
users. It’s incredibly easy to customize a use-case.
API OVERVIEW <
TECHNOLOGY < HOME 12
BUSINESS DEVELOPMENT
Possible use cases
The Want Engine
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BUSINESS DEVELOPMENT < HOME 13
Identify similar products
in the real world
The Want Engine
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SIMILAR PRODUCTS < USE CASES < HOME 14
Closest comparable
products.
The Want Engine
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CLOSEST COMPARABLE < USE CASES < HOME 15
Adding products to
a mobile registry.
The Want Engine
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MOBILE REGISTRY < USE CASES < HOME 16
Bringing print to life.
The Want Engine
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ACTIVATING PRINT < USE CASES < HOME 17
Enhancing experience
for buyers and sellers.
The Want Engine
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ENHANCE EXPERIENCE < USE CASES < HOME 18
Out of inventory
alternatives.
The Want Engine
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INVENTORY ALTERNATIVES < USE CASES < HOME
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Making the real-world
their showroom.
The Want Engine
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REAL WORLD SHOWROOM < USE CASES < HOME
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Activating advertising
campaigns.
The Want Engine
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ACTIVATE ADVERTISING < USE CASES < HOME 21
Identifying the right
printer ink.
The Want Engine
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IDENTIFYING INK < USE CASES < HOME 22
Find the similar shoe.
The Want Engine
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FIND THE SIMILAR SHOE < USE CASES < HOME 23
MANAGEMENT &
CONSULTING TEAM
Mark Elfenbein
Khurram Qureshi
Cameron Chell
President & Interim CEO
(Mood Media, Fun Technologies)
Chief Financial Officer
(Augustine Ventures, Lingo Media
=
Co-Founder & Consultant
(BIG, FutureLink & UrtheCast)
Adam Jarczyn
Chief Product Officer
(MBA, hovr.it)
Erika Racicot
COO & Co-Founder
(BIG, UrtheCast)
The Want Engine
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MANAGEMENT TEAM < HOME 24
BOARD OF DIRECTORS
Dale Johnson
Mark Elfenbein
Executive Chairman of the Board
and Director
President
and Director
Kevin Taylor
Erika Racicot
Travis Reid
Director
COO and Director
Director
George Colwell
Alistair Maxwell
Director
Director
The Want Engine
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BOARD OF DIRECTORS < HOME 25
MANAGEMENT & CONSULTING TEAM EXPANDED BIOS
Mark Elfenbein
Mark has over 15 years of senior level experience with both technology start-ups and publicly traded companies.
Most recently, Mark spent 5 years in senior roles with Mood Media (MM-TSX). During his tenure the company’s revenue grew from $5M to $500M and it
became the global leader in providing in-store music and visuals to over 560,000 retail locations. Mark helped build partnerships with some of the
world’s largest retailers including Macy's, Levi's, and Abercrombie & Fitch. In addition, he negotiated technology partnerships with Yahoo, Shazam,
Shopkick and Tripadvisor to help transform the in-store space.
Prior to Mood Media, Mark co-founded SkillJam.com (the primary asset of publicly traded Fun Technologies). Fun disrupted the online games industry
and became the internet’s largest pay to play skill games business with over 25 million registered users. During this period Mark formed partnerships
with the Internet’s largest companies including AOL, MSN, and eBay. Fun was acquired by Liberty Media in 2007 for $450M.
Mark’s family founded iconic Canadian company, K-tel International in Winnipeg, a global TV marketing business that at the time disrupted the music
and consumer products industry.
President & Interim CEO
Khurram Qureshi
Chief Financial Officer
Erika Racicot
COO & Co-Founder
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Adam Jarczyn
Chief Product Officer
Chief Financial Officer of Slyce since November 1, 2013. Also, partner at CQK Chartered Accountants LLP since April 2007. Also, Chief Financial Officer
of each of Augustine Ventures Inc and Lingo Media Corporation since January 2012 and August 2011, respectively. Prior thereto, Chief Financial Officer
for Estrella Gold Corporation from September 1997 to August 2011.
Erika has been focused on operational execution and excellence her entire career. Her passion began while working for a national retail chain where
she got an understanding of the importance of customer service. Erika’s attention to detail and customer service contributed to the Starwood Group
flagship locations being recognized for several awards such as Hotel of the Year with in the Starwood brand and Traveler’s Choice Award for highest
guest opinion ranking. Erika coordinated operations and logistics at 1-800-Got-Junk? during their explosive growth, a time that solidified them as the
leader in the Junk removal Industry.
As a founding partner at Business Instincts Group and PODIUM Ventures, Erika has spent the past 5 years working on the development and growth of
companies in all areas but most specifically working in areas of operations, product development, and marketing/PR. Most recently, Erika was
involved in the initial management of Urthecast a company that is putting HD video Cameras on the Space station and streaming live footage of earth
directly to the internet.
Adam was the founding CEO of HOVR.IT. He has a background in actuarial science, probability, math and statistics.
While working at Blackberry, Adam managed 3rd party app developer relationships. He has worked in the private placements group at Manulife
supporting investments and managed the new product pipeline at generic pharma.
Adam has been an intrepreneur and corporate development manager at a leading Canadian insurance company establishing new product offerings and
new lines of business.
As CEO at Hovr.it, Adam was focused on operations, corporate development, and supporting the technology creation of the company. He also spent time
in business development, and fundraising.
A serial entrepreneur and author with 25+ years of experience, Cameron’s career has been shaped by his tireless passion for discovering, developing
and growing companies whose offerings revolutionize the way that the world uses technology.
Co-Founder & Consultant Cameron is a co-founder and CEO of Business Instincts Group (BIG), a business accelerator that works with rapidly growing organizations to
strategically grow and focus their strengths through a proprietary management process he created called the RIPKIT®. Pursuant to a business service
agreement, Slyce has agreed to retain BIG to provide certain management, employee, marketing, public relations, business development and
administrative services to Slyce.
Over his career, Cameron has founded numerous companies, from Futurelink, the original cloud computing company (1990’s) through to most recently,
UrtheCast which provides high resolution video of earth, from space, streamed directly to the internet.
Cameron Chell
The Want Engine
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BIOS < MANAGEMENT TEAM < HOME 26
BOARD OF DIRECTORS EXPANDED BIOS
Dale Johnson
Executive
Chairman
of the Board and
Director
Mark Elfenbein
President
and Director
Erika Racicot
COO and Director
Mr. Dale Johnson is a Director of Slyce Inc. Mr. Johnson has
operated his own consulting business since 2007. Prior
thereto, Mr. Johnson was the Executive Vice President and
President (Asia) for Optimal Payments Plc (formerly Neovia
Plc). Mr. Johnson served as Chairman of Optimal Payments
Plc from 2007 through 2013 and is currently a director of
Southtech Capital Corp., Urthecast Corporation, and
CanElson Drilling Inc. Mr. Johnson obtained his Masters of
Applied Science from the University of British Columbia in
1968 and a Management Diploma from the University of
Calgary in 1991.
Mr. Mark Elfenbein has over 15 years of senior level
experience with both technology start-ups and publicly
traded companies. Most recently, Mark spent 5 years in
senior roles with Mood Media (MM-TSX). During his tenure
the company’s revenue grew from $5M to $500M and it
became the global leader in providing in-store music and
visuals to over 560,000 retail locations. Prior to Mood
Media, Mark co-founded SkillJam.com (the primary asset
of publicly traded Fun Technologies). Fun disrupted the
online games industry and became the internet’s largest
pay to play skill games business with over 25 million
registered users. Mark’s family founded iconic Canadian
company, K-tel International in Winnipeg, a global TV
marketing business that at the time disrupted the music
and consumer products industry.
Ms. Erika Racicot is the Chief Operations Officer for Slyce
Inc. as well as a Director. Ms. Racicot is also the President
of Business Instincts Group, a venture creation firm
focussed on the development of tech-startups. Previous to
this, Ms. Racicot served in various operations management
positions with a number of private companies. Ms. Racicot
obtained her diploma in Business Administration with a
focus in Marketing from the Southern Alberta Institute of
Technology in 2005.
The Want Engine
George Colwell
Director
Mr. George Colwell is a Director of Slyce Inc. Mr. Colwell is currently
SAP's Financial Services Industry Principal. Mr. Colwell is an award
winning project executive focused on the transformation of technology
and process of leading global financial institutions. In addition Mr.
Colwell is the managing partner of The Creative Alliance, which focuses
on the creation and packaging of television and film concepts. Prior
thereto, Mr. Colwell was an executive consultant with Loki Consulting.
Mr. Colwell currently serves as on the Board of Directors for STARCLUB
Interactive Networks Ltd. Mr. Colwell obtained his Bachelor of Arts from
St. Mary's University in 1994.
Alistair Maxwell
Director
Mr. Alistair Maxwell is a Director of Slyce Inc. Mr. Maxwell is currently
the Chairman and CEO of Beacon Securities, and has been active in the
financial services industry for over 20 years. Prior to his role at Beacon
Securities, Mr. Maxwell was the founder, President and CEO of Clarus
Securities. Mr. Maxwell currently serves on the Board of Directors of
Ferrum Americas Mining Inc. and Stratton Resources Inc. Mr. Maxwell
obtained his Masters of Business Administration degree from the
Rotman School of Management.
Travis Reid
Director
Mr. Travis Reid is a Director of Slyce Inc. Mr. Reid is the CEO of
Screenvision Cinema Network, LLC, which provides advertising,
marketing, and media solutions. Prior thereto, Mr. Reid was CEO for
Digital Cinema Implementation Partners, LLC. Mr. Reid obtained a
Bachelor degree from California State University, Hayward, School of
Business and Economics.
Kevin Taylor
Director
Mr. Kevin Taylor is a Director of Slyce Inc. Mr. Taylor is the founder,
President and CEO of Prism Equity Group and TEReI International Limited
and his firms provide financial consulting, merger, acquisition and
representation services to companies in the telecommunications and
renewable energy arena in the Americas. Prior thereto, Mr. Taylor held
roles as the President of Facey Telecom, and before that, as VicePresident and General Manager for Nortel Networks Carrier business in
the Caribbean and Latin America Region. Mr. Taylor continues to sit on
the Advisory Board of several telecom start-ups. Mr. Taylor obtained his
Bachelor of Engineering Science degree in Mechanical Engineering from
the University of Western Ontario and later graduated from Harvard
Business School's Management Program.
PRIVATE AND CONFIDENTIAL
EXPANDED BIOS < BOARD OF DIRECTORS < HOME
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