Dutch Design in New York Orange Alert

Orange Alert
Dutch Design in New York
“It is not surprising that the Dutch are at the forefront of design today; not only cleansing the
world, but also blow-drying it.”
– Paola Antonelli
Dear Friends and Colleagues,
This year, New York’s most prestigious museums and exhibition spaces
will host an unprecedented roster of Dutch design projects, encompassing
the various disciplines of fashion, product, interiors and architecture.
The Cooper-Hewitt, National Design Museum, Museum at Fashion Institute
of Technology, Museum of Arts and Design, Moss and Olympus Fashion
Week will spotlight the world’s leading and emerging Dutch designers.
Exhibitions by Tord Boontje, Viktor and Rolf, Hella Jongerius, Claudy
Jongstra, Droog Design and the Dutch Fashion Foundation will exemplify
the best of Dutch design.
Orange Alert: Dutch Design in New York serves as the official launch of
what has shaped up to be an exciting, landmark year. For the first time,
all the participating venues are joining together with one goal: to celebrate
the work and creative process of talented Dutch designers. It is the
culmination of many years of nurturing and supporting this talent by the
Consulate General of the Netherlands. A milestone occurred ten years
ago, when the Museum of Modern Art introduced the highly successful
Dutch Design Café. Since then, Dutch designers have enjoyed high profile
exhibitions throughout the United States, but never before have we seen
such a concentrated and unparalleled list of events.
We are truly proud of and grateful to all the participating designers,
organizations, sponsors and individuals that have contributed to Orange
Alert. There are too many to mention in this brief introduction, so please
take a look at our colophon page. However, a very special thanks goes
to Abe Gurko from Space Downtown who has embraced this project from
the beginning, and has been instrumental in getting Orange Alert off the
ground.
Be sure to visit www.dutchdesignevents.com to be kept up-to-date on
Orange Alert developments throughout the year. Please enjoy all the
events and projects. We hope to see you there and look forward to the
next ten years of Dutch design in New York and beyond.
Jeanne Wikler
Robert Kloos
General Director for Cultural Affairs USA
Director for Visual Arts, Architecture & Design
upcoming exhibitions
Tord Boontje: The End
Moss
Hella Jongerius Selects: Works from the Permanent Collection
Cooper-Hewitt, National Design Museum
8 February - 8 March 2005 A massive creation by Dutch designer Tord Boontje, intended as
the final act in a trilogy of large scale Tord Boontje installations exploring the myths inherent
in universal fairy tales. The first was his exhibition in Milan during the recent 2004 Salone
del Mobile, “Happy Ever After,” produced by Italian furniture producer, Moroso. The second,
“Forever,” was shown in London during the September ‘04 Design Week.
4 March - 4 September 2005 Hella Jongerius will guest curate an exhibition from the
museum’s collection of over 1,000 samplers from Great Britain, Europe and the Americas, and
related objects from all four curatorial departments and the library, including embroidery tools,
embroidery design drawings, wallcoverings featuring embroidery motifs, and penmanship and
needlework books. Inspired by the sampler collection, Jongerius has designed original textiles
for the exhibition, which incorporate motifs from the museum’s sampler collection and pairs
the craftsmanship of embroidery with contemporary needle-punch techniques.
146-150 Greene Street. Contact Franklin Getchell 212-204-7100
2 East 91st Street. Contact: Press Office, 212-849-8420 or cooperhewittpress@si.edu
February
March
Artifort & Lande and Leolux New Collections
Jacob Javits Center
Pulp: Young Dutch Graduate Students from the Design Academy Eindhoven
The Firehouse
14 - 17 May 2005 Artifort presents selected designs from their wide roster of designers, such
as Michiel van der Kley, Nel Verschuuren, Jeremy Harvey, Bert van der Aa, Patrick Norguet,
Pierre Palin, among others.
Two years after the introduction of the Silly Side collection, furniture manufacturer Leolux is
again introducing new high-tech innovation in New York: the furry Fuzzy Face. This technique
transforms the well-known, new models into seating concepts with a soft velvet-like skin.
14 - 17 May 2005 A year after the highly successful presentation of Improvvisare, a project
by recent graduates from the Design Academy Eindhoven at Design Downtown at the
Chelsea Hotel, a new group of graduates will express themselves in paper and cardboard
at Li Edelkoort’s Firehouse.
604 East 11th Street. Contact: Tet Reuver, Design Academy Eindhoven, +31-40-239-3939, ext.950
or tet.reuver@designacademy.nl
11th Avenue @ 37th Street. Contact: Anton van der Lande, Universal Intertrade, The Netherlands,
+31-65-142-4461 or landear@attglobal.net
May
May
Dutch at the Edge of Design: Fashion and Textiles from the Netherlands
Museum at F.I.T.
8 September - 10 December This exhibition of avant-garde Dutch fashion and textile designs
will surprise viewers and challenge them to question the current perception of fashion and
textiles. It will introduce the essential elements of contemporary Dutch fashion and textiles
to the U.S. audience and illuminate themes common to both disciplines.
Seventh Avenue at 27th Street. Contact: Harumi Hotta, 212-217-5965
September
Tord Boontje Solo Exhibition
Cooper-Hewitt, National Design Museum
Dutch Fashion Foundation
Olympus Fashion Week
30 September 2005 - 19 March 2006 Innovative Dutch designer Tord Boontje will be showcased
in the third installment of Cooper-Hewitt, National Design Museum’s acclaimed Solos exhibition
series. Solos: Tord Boontje heralds not only his first museum exhibition in the United States, but
also the opening of Cooper-Hewitt’s new Ground Floor gallery. To mark this occasion, Boontje,
rather than simply exhibiting objects, will experiment with new materials and ways of relating
to a specific site. His new “True Love” installation—one of the first he has ever created—is an
opportunity for the Museum to introduce the designer’s “decorative, anti-Modernist” design
aesthetic to an American audience.
September 2005 As part of a three-year effort to introduce the work of some 50 emerging Dutch
fashion designers to an American audience, the Dutch Fashion Foundation launches a campaign
that will include various fashion shows, salons de couture, and exhibitions. The foundation
represents designers such as Mada van Gaans, Bas Kosters, Spijkers & Spijkers, Keupr/Van
Bentm, Wolf, Oscar Suleyman, Melanie Rozema, Jeroen Teunissen, Katrin Neyer, Monique van
Heist, Percy Irausquin, Jan Timiniau and Angelos Bratis among many others. During the
Olympus Fashion Week, the foundation will present the first ever Dutch fashion show in the
tents as well as a series of off-site installations under the title Dutch Touch.
2 East 91st Street. Contact: Press Office, 212-849-8420 or cooperhewittpress@si.edu
Bryant Park. Contact: Abe Gurko, Space Downtown, 212-352-9968 or abe@spacedowntown.com
September
September
Colors: Viktor & Rolf and KCI
Cooper-Hewitt, National Design Museum
Claudy Jongstra Solo Exhibition
Moss
2 December 2005 - 9 April 2006 Dutch design duo Viktor & Rolf (Viktor Horsting and Rolf
Snoeren), in collaboration with KCI, selected 80 works from the Kyoto Costume Institute’s
extensive collection of 11,000 objects for the exhibition Colors at the Mori Art Museum in Tokyo
(October 2004). The exhibition examines relationships between colors, feelings and function
in historical and contemporary costume from around the world, and includes work by Azzedine
Alaïa, Cristbal Balenciaga, Coco Chanel, Christian Dior, Dolce & Gabbana, Mariano Fortuny,
Christian Dior by John Galliano, Jean-Paul Gaultier, Rei Kawakubo / Comme des Garcons, Issey
Miyake, Robert Piguet, Emilio Pucci, Yves Saint-Laurent, Elsa Schiaparelli, Viktor & Rolf,
Madeleine Vionnet, Junya Watanabe, Vivienne Westwood, and Yohji Yamamoto. Cooper-Hewitt,
National Design Museum will be the exclusive U.S. venue to present this show.
Fall/Winter Partly primitive, partly animal, part magic, the felt textiles of Claudy Jongstra are
unique in their rough sophistication. Some seem to come straight from the back of the beast,
others are worked with a finesse that makes them a statement in raw elegance. For Jongstra
uses only raw materials—wild silk, wild linen, wild camel, wild cashmere and especially wild
wool—which she then felts and treats with original techniques that result in some of the most
creative fabrics ever seen. Felt is her instinctive fabric, one she never tires of reinventing for
clients as varied as Christian Lacroix, Donna Karan, John Galliano, SO by Alexander van Slobbe,
Hella Jongerius, and Steven Holl. This will be Jongstra’s first solo exhibition in the United States.
146-150 Greene Street. Contact: Franklin Getchell, 212-204-7100
2 East 91st Street. Contact: Press Office, 212-849-8420 or cooperhewittpress@si.edu
December
Fall/Winter
Simply Droog: 10+ Years of Avant-Garde Design from the Netherlands
Museum of Arts and Design
Spring 2006 The design network Droog Design celebrates its tenth anniversary with the
international exhibition, Simply Droog: 10+ years of avant-garde design from the Netherlands.
The network’s history, products and projects through today will be presented. The exhibition
consists of two parts, with the first part focusing on the history of Droog, told through textile
installations, photographs, videos, drawings, models and finished products. A shop, with products
for sale and ‘testing’, comprises an important element of the exhibition. Ten thematic rooms
build the second part of the exhibition, in which the visualization of the following Droog Themes
is manifest: ‘Use It Again’, ‘Familiar Not So Familiar’, ‘Open Concept’, ‘The Inevitable Ornament’,
‘Simplicity’, ‘Irony’, ‘Tactility’, ‘Experience’, ‘Hybridization’ and ‘Form Follows Process’. Each
room has an individual atmosphere and quality. Among the many designers presented in the
exhibition will be Tejo Remy, Eibert Draisma, Marti Guixe, Jurgen Bey, Cynthia Hathaway,
Konstantin Grcic, and Gijs Bakker.
40 W 53rd St. Contact: Patrick Keeffe, Public Relations, 212-956-3535, or patrick.keeffe@madmuseum.org
Spring
2005 publications about Dutch design
False Flat
Fear & Space
In the Bubble
Why Dutch Design
Is So Good
Aaron Betsky with
Adam Eeuwens
Phaidon Press
Hardcover, 9.675" x 6.75"
400 pages, 1000 color
and 100 b&w illustrations
ISBN 0-7148-4069-6
$69.95
The View of Young Designers
in the Netherlands
Various Authors
NAi Publishers
Paperback, 6.5" x 9.5"
160 pages, 50 color and 50
b&w illustrations
ISBN 90-5662-422-9
$35
Designing in
a Complex World
John Thackara
MIT Press
Hardcover, 6" x 9"
288 pages
ISBN 0-262-20157-7
$29.95
Rooftop Architecture
Fresher Facts
The Furniture Collection
Building on an Elevated
Surface
Ed Melet and
Eric Vreedenburgh
NAi Publishers
Paperback, 6.5" x 9.5"
208 pages, 200 color
illustrations
ISBN 90-5662-362-1
$45
The Best Buildings by Young
Architects in the Netherlands
Various Authors
NAi Publishers
Paperback, 6.5" x 9.25"
112 pages, 40 color
and 40 b&w illustrations
ISBN 90-5662-410-5
$29.95
Stedelijk Museum Amsterdam
1850-2000, from Michael
Thonet to Marcel Wanders
Various Authors
NAi Publishers
Hardcover, 9.5" x 12.25"
456 pages, 102 color and
800 duotone illustrations
ISBN 90-5662-194-7
$110
Orange Alert: Dutch Design in New York
Executive Committee
Consulate General of The Netherlands in New York
Jeanne Wikler,
General Director for Cultural Affairs USA
Robert Kloos,
Director for Visual Arts, Architecture & Design
Event Production
Abe Gurko, Space Downtown
Media Design
Print: Kstudio / Christiaan Kuypers
Video: Susan Schultz, Space Downtown
Film: Paul Staartjes
Walls: Adam Eeuwens, Rebecca Méndez
& Willem Henri Lucas
Photography: Cedric Buchet
Web www.dutchdesignevents.com
Thank You
The Consulate General of The Netherlands in New York is very grateful to the following sponsors, exhibiting
venues, organizations and individuals who are contributing to Orange Alert and to the success of Dutch design
in the United States:
Sponsors
Netherlands Ministry
of Foreign Affairs
Netherlands Ministry
of Education, Culture
and Science
Royal Netherlands
Embassy, Washington DC
Consulate General of the
Netherlands, New York
*Surface Magazine
Damrak
Heineken USA, Inc.
coolamsterdam.com
Rootstein Display
Mannequins
Organizations
Artifort & Lande
Cooper-Hewitt, National
Design Museum
Design Academy
Eindhoven
Design Downtown
Distributed Art
Publishers, Inc.
Dutch Fashion
Foundation
Firehouse / Edelkoort Inc.
Leolux
Moss
Museum at Fashion
Institute of Technology
Museum of Arts & Design
Phaidon Press, Inc.
Event Committee
Paola Antonelli
Barbara Bloemink
Laird Borrelli
Winka Dubbeldam
Li Edelkoort
Isabel Ernst
Franklin Getchell
Karrie Goldberg
Alexander Gorlin
Tim Groen
Abe Gurko
Holly Hotchner
Famke Janssen
Riley Johndonnell
Robert Kloos
Christiaan Kuypers
Vinoodh Matadin
Murray Moss
Janou Pakter
Anne Pasternak
Annette Roqué Lauer
Amy Sacco
Frederieke Sanders
Taylor
Andrea Schwan
Valerie Steele
Mary Alice Stephenson
Yfke Sturm
Rianne Ten Haken
Mark Terberg
Fréderique van der Wal
Michiel van der Wal
Jellie van Eenennaam
Mikon van Gastel
Inez van Lamsweerde
Paul Warwick Thompson
Angelique Westerhof
Jeanne Wikler
People
Noah Aronsson-Brown
Sanneke Bakhuys
Gijs Bakker
Anne Barlow
Caroline Baumann
Ton Berkhout
Jennifer Betka
Aaron Betsky
Guus Beumer
Jurgen Bey
Cornelia Blatter
Tord Boontje
Angelos Bratis
Nicolette Brunklaus
Carla Bundy
Carrie Byalick
Will Candis
Elizabeth Chase
Myrna Davis
Irene de Kiewit
Suleyman Demir
Taco de Neef
Tineke de Vries
Hil Driessen
Vincent du Pree
Lisa P. Darling
Design Downtown
Natascha Drabbe
Adam Eeuwens
Marianne Eijgenraam
Kiki van Eijk
Niels van Eijk
Jiri Evenhuis
Philip Fimanno
Mirjam Flik
Alex Galan
Dorothy Twining Globus
Caroline Green
Cordula Hahn
James Hanley
Wim Henskens
Marcel Hermans
Cor Hersbach
Jan Hoekema
Marina Hoffmann
Jos Holtkamp
Viktor Horsting
Harumi Hotta
Liesbeth in ‘t Hout
Rob Huisman
Richard Hutten
Percy Irausquin
Hella Jongerius
Claudy Jongstra
Conor Kennedy
Michiel Keuper
Niels Klavers
Julia Koppius
Bas Kosters
Aad Krol
Richard Kroll
Janne Kyttanen
Dingeman Kuilman
James Laforce
Yvonne Laurysen
Toon Lauwen
Gitta Luiten
Natasja Martens
Leendert Masselink
Mark Maximus
Dan McClung
Darragh McConnell
Cora Minderhoud
Soro Moenandar
Joffrey Moolhuizen
Eelko Moorer
Annette Mullink
Katrin Neyer
Kali Nikitas
Anne O’Brien-Michaelis
Berry Oonk
Walter Oostelbos
Saar Oosterhof
Anna M. Ostermann
Ingrid Ott
Adam Patrizia
Bertjan Pot
Kristen Prinzo
Oscar Raaimakers
Renny Ramakers
Alicia Reinish
Tejo Remy
Tet Reuver
Cory Reynolds
Randy Rolffs
Catharien Romijn
Steve Rosen
Melanie Rozema
Tracey Ryans
Gabriella Sancisi
Pieter Sanders
Clare Sauro
Louise Schouwenberg
Job Smeets
Jos Smeets
Rolf Snoeren
Space Downtown
Riet Spijkers
Truus Spijkers
Jan Taminiau
Liesbeth Teekamp
Jeroen Teunissen
John Thackara
Gerrit Uittenbogaard
Francisco van Bentem
Charel van Dam
Hans van den Dool
Simon van den Burg
Anton van der Lande
Miriam van der Lubbe
Reyn van der Lugt
Frans van der Minne
Saskia van Drimmelen
Boudewijn J. van
Eenennaam
Astrid van Engelen
Monique van Heist
Mada van Gaans
Rita van Hattum
Lotte van Klink
Alexander van Slobbe
Hans van Straten
Conrad van Tiggelen
Laurens van Wieringen
Joop van Wingaarden
Arnout Visser
Henk Voskamp
Helen Walters
Marcel Wanders
Patricia D. Whitman
Agnes Wijers
Special Thanks
Benjamin Moore
Cielo
West Elm
Target
StoraEnso
*Surface Magazine
Location
Cielo
Drive-In Studios
Karrie Goldberg
Anthony Moschini
Laurence Paverd
Music
The Scumfrog
Colophon
Orange Alert
Dutch Design in New York