2nd EDITION

2nd EDITION
IN 2015, A GROUP OF
ADVENTURERS JOINED THE FIRST
TOURGATHER EDITION
AND EMBARKED ON A
3 DAYS ROAD TRIP
WHICH COVERED OVER 1,500 KM
ON THE MOST SPECTACULOUS ROADS
INCLUDED SOME FUN ON A KARTING
CIRCUIT
AND WITH ALTERNATIVE VEHICLES, TOO
AND THE BEST ONES
HAD THEIR MOMENTS OF GLORY
AND EVERYONE HAD A LOT OF FUN
AND A REALLY GOOD TIME
AND ALL FOR A GOOD CAUSE:
SUPPORTING BRILLIANT CHILDREN
FOLLOWING THE SUCCESS OF THE 1ST
EDITION,
IN 2016 TOURGATHER
WILL HIT THE ROAD AGAIN:
07.07 – 10.07 2016
3 DAYS OF ADVENTURE
TARGETING MOSTLY 30+ MEN, WITH A
HIGH INCOME, EITHER MANAGING THEIR
1500 KM
OWN BUSINESS
ORCOVERED
IN A TOP/MIDDLE
MANAGEMENT POSITION,
WHO HAVE:
50 PARTICIPANTS
A SENSE30
OFCARS
ADVENTURE,
A SENSE OF HUMOUR AND
A SENSE OF CAMARADERIE
4 SOCIAL CAUSES
THE 2ND EDITION OF
MEANS
MEANS
3 DAYS OF ADVENTURE
1200 KM COVERED
50 PARTICIPANTS
30 CARS
3 SOCIAL CAUSES
REGISTRATION:
To preserve the class & the warm
atmosphere of the event, new
members can register only if
recommended by members of
the 1st edition
REGISTRATION
FEES
DISCOUNTS
1 CAR, 2 PEOPLE, ACCOMMODATION IN 2 SGL ROOMS
13,500 ron
1 CAR, 2 PEOPLE, ACCOMMODATION IN 1 DBL ROOM
11,500 ron
1 CAR, 1 PERS, ACCOMMODATION IN 1 SGL ROOM
9,000 ron
1ST EDITION PARTICIPANTS – payment between 1.05 –15.06
10%
1ST EDITION PARTICIPANTS – payment until 1.05
15%
NEW PARTICIPANT – payment until 1.05
10%
CONSUMER
JOURNEY
1. ONLINE
REGISTRATION
2. PARTICIPATION
KIT
3. CAR
BRANDING
4. ROAD TRIP
5. WALK THE
TALK
1. ONLINE REGISTRATION
On the official website participants pay the registration fee and find out :
Details about the event’s organizations
Terms and conditions
The itinerary and schedule for each day
Details about the social
causes
2. PARTICIPATION KIT
Every participant receives a welcome kit which contain:
3 Polo t-shirt, 1 shirt
The equipment is branded with Tour
Gather logo
The participants are encouraged
to wear the official equipment
throughout the event
3. CAR BRANDING
The cars are branded & cleaned after
the event by a supplier validated by
the event’s organizer
The costs are covered by the
organizers
The design is customized for each
team, based on their preferences
4. ROAD TRIP
The itinerary of each day includes a pit
stop in the most interesting place on
the road
Promotional engagement activities can
also be organized in the departure
locations
At the pit stop, sponsors can organize
activations to engage the audience
In each of the 3 tour nights, we’ll hold
a party which can be taken by a
sponsor
5. WALK THE TALK
After the event, we publicly communicate the amount of money for each cause.
Our fundraising sources:
Registration fee
Donations via sms
The participants’ donations
Official merchandise sales
Sponsors
Donations generated by the awareness gained
from media exposure
PREEVENT
(The day before the
departure)
12:00
–
18:00
CARS’ BRANDING
18:00
–
22:00
CARS’ EXHIBITON & WELCOME COCKTAIL FOR PARTICIPANTS
(Brands are invited & encouraged to create interactive activations)
DAY 1
08:30
–
09:30
PARTICIPANTS’ CHECK-IN
09:30
–
10:00
KICK-OFF CEREMONY
10:00
–
12:30
DRIVE FROM BUCURESTI TO HOREZU
12:30
–
14:00
PITSTOP HOREZU & SPECIAL ACTIVATION
12:30
–
14:00
LUNCH
14:00
–
16:00
DRIVE FROM HOREZU TO TRANSALPINA
16:00
–
16:30
PITSTOP TRANSALPINA & SPECIAL ACTIVATION
16:30
–
19:30
DRIVE FROM TRANSALPINA TO SIBIU
19:30
–
21:30
ARRIVAL IN SIBIU / CHECK-IN AT HOTEL HILTON/ LEISURE TIME
21:30
–
23:00
WELCOME DINNER
23:00
PARTY – OLDIES PUB
DAY 2
09:00
–
10:30
BREAKFAST
10:30
–
12:00
SIBIU – SIGHISOARA (THROUGH MEDIAS)
12:00
–
13:45
VISITING THE FORTRESS & SPECIAL ACTIVATION
13:45
–
14:00
SIGHISOARA - DANES
14:00
–
16:00
DANES – HORSE SHOW & LUNCH
16:00
THE ROAD TRIP CONTINUES
16:00
–
18:30
SIGHISOARA - COVASNA
18:30
–
20:30
CHECK-IN AT HOTEL CLERMONT & LEISURE TIME
20:30
–
22:00
TRADITIONAL ROMANIAN DINNER
22:00
TRADITIONAL ROMANIAN PARTY
DAY 3
09:00
–
10:00
BREAKFAST
10:00
–
15:00
COVASNA – MAMAIA
15:00
–
16:00
CHECK IN AT HOTEL SCAPINO
16:00
–
20:00
LUNCH & WARM-UP AT LOFT
20:00
–
22:00
LEISURE TIME
22:00
00:00
DINNER ON THE BEACH – LA CUCARACHA
00:00
TILL
DAWN
PARTY ON THE BEACH - – LA CUCARACHA
* we reserve entire hotel for TOURGATHER’s participants
THE SPONSOR’S
PACKAGE
PROMOTING THE EVENT
GOLD
20,000 EUR
SILVER
10,000 EUR
BRONZE
5,000 EUR
1
1
Presenting the sponsor as the event’s PARTNER
Presenting the sponsor in communication materials (online and offline)
Insertlogo in TVC
Insert logo in press ad
Insert logo in radio commercial
Insert logo on promotional materials
(programme, flyers, posters, diplomas etc)
Insert logo and banner on the official website and the social media channels
Insert logo on posters (2,000 pcs)
Press conference: insert logo on materials (spider, press release etc)
Press conference: each sponsor can bring his own roll-ups to promote
its products
2
THE EVENT
GOLD
20,000 EUR
SILVER
10,000 EUR
BRONZE
5,000 EUR
Insert logo on the materials included in the participation kit (next to the
organizers’ logos)
Insert presentation/promotional materials in the participation kit
Placing the sponsor’s personalized display in the event’s area (pit
sops, parties) and the possibility of an activation
The possibility of an activation in the departure area (Sibiu,
Covasna, Constanta)
Insert logo on spider
Insert logo on fllags
Car branding and preferential positioning (if the sponsor is not from
the auto industry) next to the organizer’s and the owner’s branding
DVD with pictures / movies from the event and media
monitoring
(3000 cm2,
(1500 cm2,
preferential positioningpreferential positioning
– the hood)
– the doors)
(1000 cm2)
MEDIA
TV Campaign:
TVR – 50 TVCs
Kanal D – 50 TVCs
B1 TV - 50 TVCs
Paramount - 500 TVCs
Comedy Central – 500 TVCs
TNT - 500 TVCs
Kiss FM national campaign
(May - July):
300 radio commercials to promote the
event
200 radio commercials including
sponsors
10 pages in “Zile si Nopti”
magazine, (Bucharest edition)
3 pages in “Zile si Nopti”
magazine, (local editions: Sibiu,
Brasov, Constanta)
Spread in “Pescuitul pentru toti”
magazine
1,000,000 posts on:
realitatea.net
romaniatv.net
evz.ro
cotidianul.ro
adevarul.ro
ziare..com
antena3.ro
dcnews.ro
300,000 posts on:
zilesinopti.ro
pressalert.ro
stareapresei.ro
autoexpert.ro
100,000 posts on:
Paginademedia.ro
PARTICIPATION
KIT
CAR BRANDING
CONTACT:
CATALIN SANDULACHE
0723 347 711
catalin@sandulache.ro