Tequila Production

TIMELINE
•2010 PRODUCT DEVELOPMENT BEGAN
•LAUNCHED NOVEMBER 2013 IN NY
•INITIAL RUN OF 10,000 BOTTLES
•SUMMER 2014 ROLLED OUT IN THE
HAMPTONS
•JUNE 2014 EXPANDED TO S. FLORIDA
•SECOND RUN OF 10,000 BOTTLES
•Q1 2015 LAUNCHING NEXT PRODUCT
REVIEWS
TRADE TALK
ROOTED IN CAUSE
HOW IT’S MADE
• Tequila Production: Agave, estate grown,
harvest selected for ripeness. Close cut
• Cooking system: Three 25-ton Autoclaves
Low pressure, cooking time depends on
agave size, approx. 24 hour cycle time.
• Extraction system of honeys: four stage
mechanical roller mill
• Fermentation: Stainless steel tanks
• Distillation: Stainless steal, triple distilled
• Rest: Casks and Barrels of white oak
(five months of rest minimum)
DISTILLATION
•
Baron has achieved a uniquely, clean smooth taste through a natural process
maximizing the power of the agave itself.
•
After 10 years of growth, Baron harvests only the prime heads of agave for production
ensuring each batch is the highest quality.
•
The heads are slow cooked at low heat to assure the caramelization of all their sugar.
•
Hand-guided pot-still distillation cooks off the volatiles (impurities) leaving only the
“heart.”
•
With each of the three distillations, the resulting extract gets cleaner and cleaner
achieving a zero-zero taste profile…eliminating any bad odor and bitter taste.
•
Baron is able to achieve a pure taste without the use of glycerin or other additives.
•
A panel of three tasting experts samples each batch to confirm it matches the original.
THE BOTTLE
 Hands-on production process
 Best quality glass
 Glassblowers engage in a “four-touch” process
guiding the glass into shape utilizing both human
touch and sophisticated machinery to mold the
ornate design directly into the glass
 The 750ml bottle features decorative floral
embellishments wrapping around the
bottom and sides of the bottle, while the top
boasts an engraved version of the Baron logo
featuring two dragons flanking an agave plant
NY/NJ DISTRIBUTION
NY DISTRIBUTION
1 Oak (NYC &Hamptons)
Americano Hotel
Ambrose Hall
Artichoke Pizza
Avenue
Barclay Center
BB Kings
Beautique
Blue Canoe Oyster Bar & Grill
Blue Note
Bodega Negra
Brother Jimmy's (NY/NJ
Locations)
Butter Claudio’s Clam Bar
Clinton Hall
Coppola’s
David Burke
Dream Hotel
Goldbar
Gurney's Inn Montauk
Hakkasan New York
Highline Ballroom
Hillstone Restaurants
Hoops Bar
Houston Hall
Junoon Lavo Restaurant and Nightclub
Limani
Little Owl
Mac Liquors
Manhattan Express
Marquee
Maspeth Discount Wine &
Liquors
Mayfair Wine & Liquors
Monarch Room
Montauk Liquor and Wines
Net Cost Liquors
JFK Terminal
LGA Terminal D
Peter Luger Restaurant
Rosa Mexicano (First Ave, UWS,
Union Sq)
Seaport Wine & Spirits
Slate
Spice Market
Surf Lodge
TAO Uptown & Downtown
The Darby
The National Restaurant
Watermark Bar & Lounge
Wine House Liquors & Wines
Winfield-Flynn
NJ
Brother Jimmy’s
Hillstone
River Palm Terrace
Marsillios Restaurant
Rossi’s Bar and Grill
FLORIDA DISTRIBUTION
FL DISTRIBUTION
Delano Hotel
Mondrian Hotel
Asia de Cuba
Hillstone Restaurant
Rosa Mexicano (Mary Brickell)
Rosa Mexicano (SoBe)
PorfiriosRestaurant
Foremost Sunset Corners
Shore Club
Westin Resort (Ft. Lauderdale)
Sheraton (Ft. Lauderdale)
DeeringBay Yacht & Country Club
TequiztlanMexican Restaurant
MB Liquors
FountainbleauHotel
Brother Jimmy`s (Brickell)
Brother Jimmy`s (Dolphin
Mall)ShelborneHotel
Merchants Of Pleasure
American Gymkhana
Sheraton (Ft. Lauderdale)
Big Daddy`s
BRANDING
PROMO EVENTS
EVENT SPONSORSHIP
Gotham Magazine Cover
Star Elizabeth Moss
Z100’s Skeery Jones with
Real Housewife Kelly
Bensimon
Shelbourne Hotel in Miami
Masquerade
ADVERTISING
ADVERTISING
MIXOLOGY
Baron has hired renowned Mixologist
Brian Van Flandern
Develops Signature Cocktails and Leads
Tequila Education Initiative
Michelin Three-star
mixologist&cocktail book author
Professional bartender in NYCi>25 yrs
Named America’s Top Mixologist by The
Food Network in 2011
Former Head Mixoogistat PER SE
Has appeared on "Bar Rescue", “The
Barefoot Contessa"& CBS’s “The Early
Show”
PARK STREET SALES
(# of cases)
SALES BY STATE
(# of cases)
NEW YORK
FLORIDA
WHAT’S NEXT
Limited Edition
Baron Extra Anejo
(Aged 44 months)
350ml Blanco
WWW.BARONSPIRITS.COM
FACEBOOK.COM/BARONSPIRITS
@BARONTEQUILA
Yana Schtindler
yana@baronspirits.com
718.290.3356
Lanny Grossman
lanny@em50.com
646.833.8106