Credit Union Cherry Blossom Ten Mile Run

Credit Union Cherry Blossom Ten
Mile Run
April 3, 2016
April 7, 2013
The Credit Union Cherry Blossom Ten Mile Run offers (SPONSOR) the opportunity
to message a key group of affluent, well-educated decision makers in a relaxed,
informal atmosphere. The run starts and finishes on the Washington Monument
Grounds, providing an “All-American” backdrop for event sponsors.
Credit Union Cherry Blossom Ten Mile Run
Premier Event in the Nation’s Capital
The Credit Union Cherry Blossom is Washington, DC’s oldest major road race and has been the
region’s most popular springtime running event since 1973. It takes place the first weekend in April, on
a scenic course in the shadows of the Nation’s most famous monuments, near the National Mall during
the world-renowned National Cherry Blossom Festival. Over 17,000 runners of all abilities take part:
Olympic medalists and world champions competing for over $40,000 in prize money, dedicated
running enthusiasts who want to set personal records, and weekend joggers whose goal is simply to
finish 10 miles. Over 2,000 runners and walkers participate in a companion 5K Run-Walk. The event
is so popular that entrants must be selected by lottery. Nearly 30,000 people apply for the coveted
17,000 spots on the starting lines.
Race activities start in November at the Fall Kickoff and T-shirt Debut, a downtown reception for sponsors,
VIPs and the running public featuring the unveiling of the race t-shirt, and an opportunity for runners to receive guaranteed
entries to the race for making a donation to charity. The highly-anticipated lottery follows in early December in which
almost 30,000 runners apply for 17,000 positions. In January approximately 5,000 of the accepted participants begin a
free,10 week online “Virtual Training Program”. Race weekend begins on Friday with a two-day Health & Fitness
Expo in conjunction with packet pick-up, vendor sales and running related educational clinics at Washington, DC’s historic
National Building Museum. The Ten Mile Run, 5K Run-Walk and Kids Run take place on Sunday on the Washington
Monument Grounds. Team competition in the 10 mile includes many corporate and government teams along with over
900 Capitol Hill staffers on 50 teams in a special “Capitol Hill Challenge.”
Credit Union Cherry Blossom 10 Mile Run
Washington’s Best
Demographics
Our participants are affluent, well-educated and health conscious.
• 57% earn over $100,000 per year
• 35% ages 25-34
• 29% ages 35-44
• 15% ages 45-54
• 40% male/60% female
• 91% college or advanced degree
• 93% attend Saturday Health & Fitness Expo
Purchasing activities within the last 12 or next 12 months
• 16% plan to purchase a home
• 26% plan to purchase a car
• 45% plan to purchase a computer
• 61% fly three or more times per year
• 82% are primary decision makers regarding healthcare
Credit Union Cherry Blossom Ten Mile Run
Reach
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November Fall Kickoff through Race weekend in April
Broad range of runners from elite to recreational participants in 10 Mile Run and 5K Run-Walk
Virtual Training Program 5,000 participants receive daily emails for 10 weeks leading up to race
day
Innovative Social Runner Program – two runners selected to be the Social Runners for the year –
utilize Facebook and Twitter to report race activities, including sponsor participation and other
runner’s perceptions
Website
Pre-race Program Publication
Post Race Results Publication
Run Pix an innovative, interactive results page emailed to 17,000 finishers. Users spend over 4
minutes on the pages tracking their result statistics
(http://www.runpix.info/wrace1/00/chy11/finord_one.php?FO=9663&event=chy11&dist=16)
Streaming live video of the race and events race weekend
Two day Health and Fitness Expo held at the National Building museum attracting over 20,000
participants
180 Members of Congress serve as Honorary Race Chairs of the event
Silver Certification for Sustainability by the Council for Responsible Sport
Levels of Sponsorship
Title Sponsorship
Credit Union Miracle Day Inc. and the 100 supporting Credit Unions and Credit Union
suppliers have contracted as the title sponsor through 2016.
Presenting Sponsorships Presenting sponsors are recognized as major sponsors of the
event and as the presenting sponsor of an “event within the event.” The following
pages represent some of the opportunities for partnership available for the 2015 race.
We are always open to discuss customized opportunities based on the objectives of
(SPONSOR).
For further information, please contact Phil Stewart, Event Director, at 301-320-6865,
racedirector@cherryblossom.org or Becky Lambros, Deputy Race Director, at 410-552-5044,
becky@cherryblossom.org
Health & Fitness Expo - $30,000
Highlights
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Takes place on Friday (April 1) and Saturday (April 2) before the race
Held at the National Building Museum and includes vendors, exhibitors and running related
educational clinics
Over 20,000 participants
Sponsorship Features
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Event titled as the Credit Union Cherry Blossom Health and Fitness Expo presented by (SPONSOR)
Name and logo links on website and communications distributed up to six months before the event
Logo on event signage at staging area on Washington Monument Grounds, in conformance with
National Park Service regulations
Opportunity to display and distribute materials at the Health and Fitness Expo
Use of Hospitality Tent on race day for up to 50 individuals
Ad in post race results publication (.pdf format)
50 guaranteed entries (at prevailing entry fee) and 10 fee-waived entries to the always sold out event
for distribution to VIPs, key customers, valued employees at your company’s discretion
6 seats at Saturday Night VIP-Sponsor-Elite Athlete Dinner
Technology Sponsor - $30,000
Highlights:
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Run Pix : Graphic illustration of each runner’s individual race results through Run Pix, an online interactive graphic results
program. Last Year over 80% of the 10 Mile finishers logged onto the site and spent an average of 4 minutes 42 seconds on
the site viewing their individual stats
o Social Media Program includes
Social Runner selected by application in November tasked with blogging, Facebook postings and Tweeting about their
experience with the race up to and including the race. We have hundreds of people applying for this opportunity.
Facebook interactive postings , games, contests
Twitter up to the minute posts and observations of race activities
personal
o Race App providing the following features:
Bib Lookup.
Key Race Information Leading up to the Race and on Race Day
Results
Sponsorship Benefits:
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(SPONSOR) will be referred to as the Technology Partner of the Credit Union Cherry Blossom Ten Mile Run
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(SPONSOR) prominently displayed on Run Pix website where runners spend an average of 4 minutes and 42 seconds
viewing their individual stats
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Name and logo links on website and communications distributed up to six months before the event
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Logo on event signage at staging area on Washington Monument Grounds, in conformance with the National Park Service
regulations
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Use of Hospitality Tent on race day for 30 individuals
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Ability to display and distribute company branded premiums at Expo
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Ad in post race results publication (.pdf format)
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30 guaranteed entries (at prevailing entry fee) and 10 fee-waived entries to the always sold out event for distribution to
VIPs, key customers, valued employees at your company’s discretion
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4 seats at Saturday Night Sponsor, VIP, Elite Athlete Dinner
5K Run-Walk - $25,000
Highlights
• Held Sunday immediately after the start of the 10 mile race
• Over 2,000 participants
• Primarily a “Fun Run” for casual and beginning runners and walkers (20 minutes per mile pace or
faster)
• Starts and finishes on the Washington Monument Grounds
Sponsorship Features
• Event titled as Credit Union Cherry Blossom 5K Run-Walk presented by (SPONSOR) Opportunity to
display and distribute materials at the Health and Fitness Expo
• 40 guaranteed entries (at prevailing entry fee) and 10 fee-waived entries to the always sold out
event for distribution to VIPs, key customers, valued employees at your company’s discretion
• 6 seats at Saturday Night VIP-Sponsor-Elite Athlete Dinner
• Name and logo links on website and communications distributed up to six months before the event
• Use of Hospitality Tent on race day for up to 30 individuals
• Logo on event signage at staging area on Washington Monument Grounds, in conformance with
National Park Service regulations
• Ad in post race results publication (.pdf format)
Sustainability- $20,000
Highlights
Capping a two-year initiative to reduce our environmental impact, the Credit Union Cherry Blossom Ten Mile
Run has been awarded a silver certification by the Council for Responsible Sport as an environmentally-friendly
event.
Sponsorship Features
• Sustainability Initiatives titled Credit Union Cherry Blossom Sustainability Initiative presented
by (SPONSOR) Company name on the back of approximately 50 “Green Team” volunteer shirts
worn on race day by volunteers working on Green Initiatives.
• Opportunity to display and distribute materials at the Health and Fitness Expo
• 30 guaranteed entries (at prevailing entry fee) and 10 fee-waived entries to the always sold out
events for distribution to VIPs, key customers, valued employees at your company’s discretion
• 6 seats at Saturday Night VIP-Sponsor-Elite Athlete Dinner
• Name and logo links on website and communications distributed up to six months before the
event
• Use of Hospitality Tent on race day for up to 25 individuals
• Logo on event signage at staging area on Washington Monument Grounds, in conformance with
National Park Service regulations
• Ad in post race results publication (.pdf format)
Heat Sheets $15,000
Highlights
• A spring race in Washington DC brings with it variable weather. It could be 70 degrees and sunny or
45 degrees and rainy – in any event our runners usually are chilled at the end of the run which is why
we provide Heat Sheets to all 17,000 finishers.
Sponsorship Features
• 20,000 Heat Sheets branded with (SPONSOR) logo
• Opportunity to display and distribute materials at the Health and Fitness Expo
• 30 guaranteed entries (at prevailing entry fee) and 10 fee-waived entries to the always sold out
event for distribution to VIPs, key customers, valued employees at your company’s discretion
• 6 seats at Saturday Night VIP-Sponsor-Elite Athlete Dinner
• Name and logo links on website and communications distributed up to six months before the event
• Use of Hospitality Tent on race day for up to 30 individuals
• Logo on event signage at staging area on Washington Monument Grounds, in conformance with
National Park Service regulations
• Ad in post race results publication (.pdf format)
Fall Kickoff ($7,500)
Highlights
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The kickoff for the Credit Union Cherry Blossom Ten Mile Run which will reveal the art for the t-shirt design as well as a
reminder of the December opening of the lottery for application into the race
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Held at the 201 Bar, the event will feature the debut of the t-shirt design, sponsor participation, opportunities for prizes,
guaranteed entries, training registration, music and food.
Sponsorship Benefits
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The naming of the event as the Credit Union Cherry Blossom Fall Kickoff in Partnership with (SPONSOR) name prominently
displayed throughout the event
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Over 30,000 emails will be sent to participants interested in participating in the lottery inviting them to the event
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1 free “insert” into the Virtual Goodie Bag
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Name and logo links on website and communications distributed before the event
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Logo on event signage at the 201 Bar, Capitol Hill
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Use of Hospitality Tent on race day for 5 individuals
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Ability to display and distribute company branded premiums at the event
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Ad in post-race results publication (.pdf format)
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10 guaranteed entries (at prevailing entry fee) to the always sold out events for distribution to VIPs, key customers, valued
employees at your company’s discretion
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4 seats at Saturday Night Sponsor, VIP, Elite Athlete Dinner
Team Building Benefit $7,000
Highlights
• Entry into the Credit Union Cherry Blossom Ten Mile Run is limited to 17,000 participants
through a lottery process. The Team Building Benefit allows (SPONSOR) to provide
guaranteed entries to their employees and valued customers without having to go through
the lottery process.
Sponsorship Features
• (SPONSOR) name and logo links will appear on the Credit Union Cherry Blossom Ten Mile Run
website and communications distributed up to six months before the event
• (SPONSOR) Logo will be displayed on gear bags distributed to 20,000 participants
• (SPONSOR) will have use of a Hospitality Tent on race day for 30 individuals
• (SPONSOR) will receive 25 guaranteed entries (at prevailing entry fee) and 10 fee-waived
entries to the event for distribution to VIPs, key customers, valued employees at (SPONSOR)
discretion
Partnering with the Credit Union Cherry
Blossom Ten Mile Run
The Credit Union Cherry Blossom Ten Mile Run, a prestigious 43 year old race held on the iconic Washington Monument
Grounds in Washington, DC, would offer (SPONSOR) an opportunity to highlight its commitment to a healthy, fit lifestyle
for all people and provide an “All American” backdrop for their message. Partnering with the Credit Union Cherry
Blossom Ten Mile Run provides stability, excellence in execution, and high visibility. Please click on the following link to
view highlights of our 43 year old history. http://www.youtube.com/watch?v=eaSAJk4ebU4&feature=youtu.be
We look forward to further discussions.