The ELFCO Scoop - East Lansing Food Co-op
Transcription
The ELFCO Scoop - East Lansing Food Co-op
The ELFCO Scoop A publication of the East Lansing Food Co-op, community owned since 1976 I n This Issue ELFCO~ Shiny and New! Cover From the GM p. 2 From the Board p. 2 Annual Report p. 3 Meet the Nominees p. 5 Just Label It p. 7 Owner Appreciation Discount Back ELFCO is now on Facebook/elfco Look for new ELFCO website coming in May! Spring 2012 ELFCO – Shiny and New! I f you haven’t been in the co-op in a while, you are in for a treat! In late 2011 we embarked on an ambitious remodeling of the store which features: larger produce, bulk, and beer & wine sections; new meat and cheese coolers: a new fully accessible public restroom; and specially designed and highly efficient LED lighting throughout the back half of the store. We also replaced the old front door with a new double-paned thermal unit and put a new receiving door and ramp in back to make unloading trucks much easier for staff. Polished concrete floors are VOC-free and reduce our need to use harsh chemicals for upkeep. We were able to keep the store open during most of the construction largely because of the willingness of the folks from VanErmen construction and Alternative Electric to do their work during slow periods and to come in at night to do the heavy stuff. Thanks to Rachel Adams, our project coordinator, who made sure that you all got the beautiful store that ELFCO owners deserve (and that we got the most for our money). And finally, thanks to all of our regular shoppers who put up with the occasional construction hubbub, items moving around the store, and lowlevel chaos that comes with any good remodeling project. We appreciate all the great feedback that we’ve gotten and look forward to seeing everyone who hasn’t seen the “new” ELFCO soon! 2 ELFCO Scoop Spring 2012 ELFCO continues to move ahead with new board members soon, products in the store now, prospects for the organization in the future, and with the return of the sun, another chapter of the community garden. This summer, the board will attend the 2012 CBLD Conference in Mount Pleasant, along with board members from food coops from around Michigan, Ohio, and Indiana. We will see old friends and meet new ones. It’s a great occasion to discuss lots of coop issues. Each person brings a new insight or experience to each of our problems, so we get to generally charge our “co-op batteries.” From the Board Owners are welcome at ELFCO board meetings. Check the bulletin board for the current meeting schedule. Unless otherwise noted, our board meetings take place in East Lansing at the Technology and Innovation Center (TLC) at 325 E. Grand River Ave., on the 3rd Floor of the old Jacobsen’s Building. Very Cooperatively Yours, Ray Kamalay ELFCO Board President Look for board candidat e statemen ts on page 5 Vote By A pril 21 Note from the General Manager On being an “Owner” I’m often asked what the difference is between ELFCO and other natural foods stores in the area, and my answer always starts with “ELFCO is owned by the community and operates primarily for the benefit of its owners and the community.” Recently, I was asked the follow up question “but what does it mean to be an owner?” And that got me thinking… what does being an owner mean to you, for the business, and for the co-op as an alternative model to “business as usual”? Most co-ops have upswings and downturns in terms of owner involvement. In the years since moving to East Lansing and joining ELFCO I have seen lots of member involvement during the financial crisis we encountered in 2004-05, and I’ve seen Annual Owner Meetings where board and staff outnumbered owners in attendance. It seems that we know how to come together in times of need, but that we haven’t yet mastered coming together to celebrate our successes and to plan for our future. I think that it is part of my job as General Manager to help create the opportunities for all of you to experience the joy (and occasional burden) of ownership in this community-owned enterprise. Years ago, I promised that if the owners would support the co-op as we attempted to turnaround our financial situation, we would reward you with some sort of benefit when we could. And as soon as we were “out of the woods” we created the “10% on the 10th” owner appreciation discount day. The popularity of the owner appreciation day led to record sales days and a sense of community as old friends got to visit in the aisles and often rekindle friendships. But that popularity also came with its own set of problems, and many regular shoppers shared that this benefit of being an owner lacked utility for them due to the crowds, falling on inconvenient days for them to shop, and other issues. So, hearing that we’ve changed to a “pick your own owner appreciation day” so that each owner can now choose the one shopping trip a month that works best for them to take their discount. We REALLY want the benefits of being an owner to be readily apparent to each and every ELFCO owner. The next benefit of ownership that we are hoping to bring you will be Patronage Dividends. The board and I have been discussing this and have found that before we can actually give out dividends to owners, we have some work to do on our bylaws to allow that. As an owner, you’ll likely be asked to vote on some bylaws revisions in the coming year. Being informed and getting out to vote will be an important element of exercising your power as an owner. Another opportunity to participate as an owner will be coming up on April 21st as we host the Annual Owner Meeting (for more information see page 3). Besides the great food at the potluck, the chance to vote for board members, the opportunity to hear how the co-op did last year, and what plans the board and staff have for the coming year, YOU will have an opportunity to talk with the board and other members about your thoughts, ideas, comments and concerns. We hope to see lots of owners there! ELFCO Scoop Spring 2012 3 ELFCO 2011 Annual Report W elcome to the 2011 annual report. This year, for the first time in a long time, we have a mixed bag to report. Financially things didn’t go so well. Sales dropped a bit from 2010, personnel costs were higher than usual, and overall we lost money for the first time since 2006. On the bright side, we did get the store remodeled with only limited distruptions to daily operations, we’ve undertaken a number of projects both inside and outside of the store, the board completed their first year of Policy Governance, and we’ve seen positive results from the adjustments we made to counter declining sales. Let’s start by looking at the decline in sales in 2011. Financial performance for 2011 Sales dropped 6% overall in 2011. We attribute that in part to artificially increased sales in 2010 due to shoppers we gained during the construction on the bridge near our competitor to the east. We didn’t realize that those 2010 sales increases were partially due to circumstance, and fully expected to see continued growth in 2011 when we prepared our budget for 2011. Once the bridge re-opened, a good portion of those shoppers returned to our competitor it seems, and sales declined to level that barely bested 2009 sales. We think that the remaining sales decline in 2011 might be in part to the construction and associated “mess” during our remodeling efforts. The good news is that sales growth for the first quarter of 2012 is strong and back in line with pre-2011 sales growth trends (approximately 10% over sales in the prior year). While preparing the 2011 budget, there was an assumption that we’d need to increase staffing in order to maintain a high level of customer service for our shoppers and when sales dropped we maintained our commitment to those staff members who we had recently hired. Thus the personnel costs for ELFCO in 2011 were the highest as a percentage of sales that they have been since 2006. We also had the added expense of hiring a project manager to oversee the remodeling project (an expense that was well worth the incredible outcome) and we also have the costs of a producer for ELFCO’s community access program ELFCO TV, which we undertook in 2011. The staff and I are in the midst of a restructuring of the ELFCO staff organization chart in order to both address personnel costs and to utilize each staff member’s strengths. Between the decreased sales and the increased personnel costs, we posted the first negative net income for the co-op since 2006. The shortfall East Lansing Food Co-op - Annual Owner Meeting – 2012 Saturday, April 21st – Noon to 3pm Nokomis Learning Center, 5151 Marsh Rd., Okemos, MI (This site is fully accessible) Draft agenda - subject to change Noon Call meeting to order Sign-in and Potluck Lunch 1:00Welcome Approve minutes 2011 Owners Meeting 1:15 2011 in Review 1:45 Presentation on ELFCO TV and ELFCO website 2:00 Plans for 2012 and Beyond 2:30 Owner Comments & Questions 3:00Closing Announce results of board elections Announce winner of diners’ choice potluck 4 ELFCO Scoop Spring 2012 ELFCO 2011 Annual Report was just over $23,000, however, all indications so far for 2012 show that with increased sales and tighter control over personnel costs we are looking like we’ll just about break even again starting in the first quarter of 2012. Accomplishments in 2011 Let’s not forget about all that we accomplished in 2011. The major event was the store remodeling project. What started as an idea that we’d replace some old grocery shelves (and use the old ones in the vitamins and supplements area) turned into something bigger and more worthy of ELFCO’s shoppers and supporters! Credit has to go to Rachel, our project coordinator, who really convinced me that we should invest in the store. I think that we’re all glad that she had the foresight to do the remodeling right. We also launched ELFCO TV. Dave Johnson, who learned about ELFCO while doing a student project at MSU in 2010, took the reins of this project and has produced hours of highquality and informative viewing for anyone who is interested in learning more about food and food related issues in our area. Our goal with the program is to introduce viewers to the vast variety of folks working in the food system in the capital area and to help get the word out about co-ops and other great organizations. We’ve had shows on local growers, the food trucks movement in Lansing, the benefits of a raw foods diet, and more. We still have another year of producing shows to do, so if you have ideas for an episode, please share them with us! The Board completed their first year of using Policy Governance (PG) in 2011. In PG, the board creates a set of goals (ends) for the business and creates a list of things that the General Manager can NOT do to reach those ends (like nothing illegal, etc). They then exercise oversight by requiring the GM to report monthly on a portion of the policies that they have set out and present the Board with data that demonstrates compliance to the policies, or a plan to get compliant if not currently. It was an interesting year and we learned a great deal about how to use PG effectively. We are still hopeful that we’ll be getting our new Point of Sale System (POS) up and running this year. That will involve finding some collaborators within the coop system in order to share some of the development costs of the infrastructure of this open source system, but we have been talking to another co-op in the area about working together on this. So there is some hope that we’ll accomplish this project this year. What is on tap for 2012? We also lost one of our tenants at the end of the year when Kevena’s salon next door went out of business. We thought about what to do with the space, and while the rent is attractive, we decided that we needed a space for meetings (staff, board, and owner) as well as someplace where we could capture that sense of community that was created during 10% on the 10th. We plan to unveil the space next door as a location for meetings, presentations, classes and maybe Continued on Page 5 The staff and I are working to increase sales (one of the policies of the board… and a good idea in any business) and undertaking a reorganization of the staff to make the best use of every personnel dollar. We believe that we’ll be able to better serve your needs by getting the right people in the right jobs, and then we’ll be working on increased staff training throughout the organization. ELFCO Scoop Spring 2012 2012 BoD Elections even cooking demonstrations. Look for more information coming soon. ELFCO’s website should be redesigned and re-launched in late April. We hope to have a preview at the Annual Owner Meeting on the 21st. We have a group of MSU students who have been diligently working on this as a class project all semester long and the prototypes look great! The new website will contain more information than the ELFCO site ever has before and is being designed with ease of upkeep and updating as a primary element. We have other ideas on the back burner… but we don’t want to share too much until we have some elements of them lined up and we make sure that they are ready to go. Rest assured that our 2011 performance has been a wake-up call that all of us are heeding! Conclusion I think it is fair to say that 2011 wasn’t our best year, but it certainly wasn’t as bad as some that ELFCO has survived… remember it was just 2005 when we lost nearly $140,000… and we have seen great results from our attempts to correct course already. We welcome your thoughts about what ELFCO can do to better meet your needs and we appreciate that many of you take the time to tell us when we get it right too! Here’s looking to a great 2012! In co-operation, Dave Finet General Manager 5 Nominee: Anne Woiwode to engage with our neighbors. Why do you want to serve on the ELFCO Board of Directors? What do you think ELFCO’s role in the community should be? For more than 25 years my family has been a part of ELFCO, and for a decade this has been the place where I do almost all of my shopping. ELFCO’s emphasis on local, organic and sustainable foods and products meshes with our family’s commitment to crafting an environmentally sound future. I strongly support the efforts of ELFCO as a cooperative to provide a viable alternative model for commerce for members and customers. I am also eager to help shape and implement a broader vision for the role of ELFCO in our community in the future. ELFCO provides an alternative model for doing business in our community, and has the potential to help change the community itself through providing a great market for sustainable agriculture and environmentally friendly products. We can do more by educating owners and other community members, providers and consumers about the options available. Informed and engaged consumers can help drive significant environmental and sustainability changes locally. What is/are your favorite ELFCO product(s)? My top priority is locally grown and processed foods, and I love being able to find everything from fruits and vegetables, to beer and soy milk from producers within 100 miles of ELFCO. What is your dream for the co-op in the next two years? Despite the challenging economic times of recent years, consumers are increasingly interested in where their food comes from. This intense awareness and concerns offers an opportunity for ELFCO to broaden and engage more of our community members, both producers and consumers, in conscious and conscientious consumption. ELFCO owners are incredibly dedicated and engaged in the mission of the cooperative. I’d like to see us invite in more of those in the community who can benefit from the healthy, environmentally sound vision that ELFCO embraces. Whether it is through outreach, programs or partnerships with groups representing disadvantaged communities, I look forward to working with staff and other owners to look for opportunities What else would you like ELFCO owners to know about you? For the past 30+ years I have been a part of the Sierra Club Michigan Chapter, and served as the Chapter Director for much of that time. For eight years in the early 2000’s I served on the Meridian Township Board of Trustees. These two experiences have given me a solid background in nonprofit management, budgeting and policy governance, all skills that will be useful as a member of the ELFCO Board. I would appreciate your vote! Nominee: Bob Lovell Why do you want to serve on the ELFCO Board of Directors? I think there are many more people who would use ELFCO if it were better-known and had a wider variety. I would like to help ELFCO grow. My impending retirement will give me time to do this, Board member or not. What is/are your favorite ELFCO product(s)? Fresh fruits and veggies. What is your dream for the co-op in the next two years? Greater visibility. What do you think ELFCO’s role in the community should be? To provide an alternative source of healthy foods, and provide community 6 ELFCO Scoop Spring 2012 for everyone interested in healthy eating. co-op member/owners can organize, schedule, share, and communicate. What else would you like ELFCO owners to know about you? What do you think ELFCO’s role in the community should be? East Lansing/Meridian Township resident since 1969. Previous board experience: Michigan League for Human Services UnitarianUniversalist Church of Greater Lansing (President) Ingham County Foster Care Review The Cove At Whitehills Lakes Condominium Association (Treasurer/Current) Mid-Michigan Chapter, American Statistical Association (Secretary) Considering we are the only community-owned grocery store, and one of the precious few cooperatives in the Greater Lansing Area, I think that it’s our responsibility to seriously ponder the true value of our role in the community. For example, when I think of the original Rochedale principles, “People not profits” is the first thing that comes to mind. We live in a society/culture that too often has that concept backwards. Our role as a cooperative is to lead by example. I think there are a number of venues through which we could interface with the community at ground level; workshops, seminars, conferences, booths/kiosks at trade shows and farmer’s markets. We could invite the local area schools to have someone stop in and talk about cooperatives once in awhile. I think more than anything else, it’s become our civic responsibility to see to it that we are “on the radar” and not just seen as a fringe element. Nominee: Dave Johnson Why do you want to serve on the ELFCO Board of Directors? I’m interested in serving on the ELFCO Board of Directors as a means to give back to the community, and see to the continued growth, and success of our local cooperative. With the problems brought on by the corporatization of production, and commodification of labor, I see the cooperative model as a breath of fresh air. I don’t enter into this with a political agenda other than to provide a fair and neutral voice that represents the entire spectrum of owners. What is/are your favorite ELFCO product(s)? My favorite ELFCO products are the fair trade coffees, and Stone Circle Bakehouse breads. However, it’s the local produce that stands out as the real treasure. What is your dream for the co-op in the next two years? My dream for the co-op is to increase our member/owner base through open communication, education, and community engagement. I think an important component of this will be an increased emphasis on new forms of social media, and online interactivity (videos, surveys, message forums, recipe sharing, etc). The internet is a fantastic medium through which What else would you like ELFCO owners to know about you? I’ve been volunteering at the co-op for around three years now, and I produce our new show ELFCO TV. We’ve recently begun gathering all our videos from the series on the new YouTube channel: ELFoodCoop. It can also be seen on Vimeo, hosted by the Lansing Public Media Center. And for those who have Xfinity (Comcast) Lansing, you can watch on your television through City TV channel 12. This activity offers me the unique opportunity to regularly interact with our customers, owners, staff, growers/producers, and friends in the community. In this sense, I’m already out there representing ELFCO in the community every day. Continuing, or enhancing that service by helping out as a board member just seems like a natural fit. Nominee: Phil Howard Why do you want to serve on the ELFCO Board of Directors? I’ve conducted research on how difficult it is to survive in the rapidly changing organic/natural foods industry. I’d like to help food cooperatives (and other kinds of cooperatives) to thrive, despite the challenges. What is/are your favorite ELFCO product(s)? Michigan organic red popcorn (bulk), Divine Dark Chocolate What is your dream for the co-op in the next two years? Become more well-known to the greater Lansing community, and help more people obtain healthy, sustainable food. What do you think ELFCO’s role in the community should be? Continue to provide food that better embodies ideals of democracy, sustainability, and social justice than other retailers (and tastes great!). Help spread the word about cooperative forms of organization and continue to serve as successful model in the Lansing area. What else would you like ELFCO owners to know about you? I am a faculty member at Michigan State University where I teach and conduct research on social aspects of food and agriculture. One of my projects involves visualizing who owns what in various industries, including organic brands, natural and organic distributors, and seed companies. I became a working member of a cooperative buying club in Missouri 20 years ago. Since then I’ve been a member-owner of food cooperatives in Washington, Oregon, and now East Lansing after moving here almost 6 years ago. ELFCO Scoop Spring 2012 JUST LABEL IT! ELFCO is participating in International Non-GMO Month. We have been committed to bringing safe, healthy food to our community for 35 years. As a member of the national National Cooperative Grocers Association (NCGA), ELFCO has contributed to the national dialogue on GMOs and contributes to advocacy of legislation that would protect the integrity of our food supply. We believe: • farmers should be able to grow crops that are protected from GMO contamination by genetic drift; • producers should be required to label products that contain GMO indredients; and • we all have a right to know what is in the food we eat. What Are GMOs? Genetically modified organisms (GMOs) combine the DNA of different species to create combinations of plant, animal, and bacterial and viral organisms that cannot occur in nature or through traditional crossbreeding. This genetic engineering (GE) includes introducing genes that have never been in the human food supply. Are GMOs Safe? Thirty countries around the world— including all of the countries in the EU and Japan—have implemented severe restrictions or bans on GMOs because they are not known to be safe. Humans have been consuming GMOs for less than a decade and We have the right to know an increasing number of studies in peer-reviewed journals suggest consumption of GMOs may pose long-term dangers to humans. Are GMOs Labeled? The federal government has chosen not to require companies to label products that contain GMOs. The long-term threats to human health have not been determined, but it is clear that agricultural practices made possible by GMOs are unsafe. Which foods might be GMO? Today, more than 80% of US corn, soybean and cotton crops are genetically modified. Ninety percent of the sugar beets grown in the U.S. are genetically modified. Most commercial GMOs—about 68 percent—are bred to withstand Action application of Tell the FDA: Label Other crops at high risk for herbicides. containing GMOs are alfalfa, My Food For instance, canola, and rice. Animal “Round-up derivatives including milk, meat, http://justlabelit.org/ ready” corn allows eggs, and honey are considered takeaction farmers to broadcast high risk because of potential this herbicide to fields contamination of new crops. Studies show of feed and Round-up is linked to statistically other inputs. significant increases in birth defects and neurodevelopmental How Can I disorders and a Avoid GMOs? growing body of Buy products research suggests the that are USDA health effects to be certified organic far-reaching. or carry the Fair Trade or NonGMO Project label. Some products Use of toxic also carry labels by the producer chemicals has increased stating that they do not use GMO 15 times since GMOs were ingredients in the product. introduced. The long-term impacts of GMOs on the enviroment are unknown, but the practices made possible by GMOs are known to damage plants, animals, and soil microorganisms. How do GMOs Affect Farmers? It is difficult for farmers to protect their crops from contamination by GMOs grown miles away from their land. Companies holding patents on GMOs are able to sue farmers whose crops have become infected with patented GMOs. The USDA Organic Rule states that “The use of genetically engineered organisms and their products are prohibited in any form or at any stage in organic production, processing or handling.” The non-GMO Project was created to conduct third-party verification so that consumers can make informed choices. Support labeling of foods that contain GMOs. Visit http:// justlabelit.org/. 7 4960 Northwind Drive East Lansing, MI 48823 (517) 337-1266 info@elfco.coop Mon-Sat 9am-9pm Sun 10am-8pm www.elfco.coop Annual Meeting April 21 Noon - 3pm at Nokomis Learning Center Be sure to vote in the Board of Directors elections. Just show your ELFCO card and ask for a ballot from a cashier. Owner Appreciation Discount Better Than Ever! ELFCO’s 10% on the 10th was so successful that it became difficult for shoppers to find a place to park, people were waiting for carts by the door, we’d run out of items that folks stocked up on early in the morning… so successful that it became aggravating to shoppers and staff alike. Owners shared concerns about missing the 10th because they were out of town, or simply forgot. The receiving staff shared their concerns about the huge deliveries that we received following each 10th. And we listened! So, starting on April 1st, we’ve transitioned to a new owner appreciation discount. Now, you get to pick your own discount day! Stop by the store and pick up a punch card. On one shopping trip each month YOU get to decide to take your 10% discount! What to buy vitamins on the 5th… No Problem! Having a party on the 18th… pick up everything you need and save 10% on all eligible items on your list. Whatever suits your needs best, that’s when we want you to have access to your Owner Appreciation Discount! Similar rules apply to use of the discount card as applied to 10% on the 10th… only one shopping trip each month, punches can only be used in the current month, a small number of items are excluded (including beer and wine), one card per share (so families who have purchased two shares can save twice a month… families who share one share will only receive one discount per month), lost cards cannot be replaced… We hope that this change will make the Owner Appreciation Discount a more useful benefit of ownership for you, ELFCO’s owners. Please let us know how it works out!