CLIENTS: Paleteria La Michoacana CREATIVE DIRECTOR

CLIENTS: Paleteria La Michoacana
CREATIVE DIRECTOR: Danielle Beal
DESIGNER: Heather Varano
REGION: USA
CATEGORY: Branding & Packaging
For immediate release: July 2016
THE CREATIVE PACK REDESIGNS POPSICLE PACKAGING FOR PLM BRANDS
PLM Brands is a California-based company who produces frozen novelties using traditional Latin
American methods and recipes. The Creative Pack helped to expand their business by designing
a line of frozen Agua Fresca fruit bars, also known as Paletas.
Objectives for Project:
• To develop a brand that appeals to a variety of retailers – conventional & natural
channels
• To design packaging for the launch of a new Paletas range
• To create a bold, impulsive visual aesthetic inspired by Latin American heritage
• To incorporate their existing ‘La Michoacana’ logomark
The initial launch included 4 SKUs; Mango, Chili & Lime, Crushed Pineapple & Coconut Water,
Watermelon & Lime, and Strawberry Lemonade. With such deliciously innovative flavor combos,
the design deserved a vibrant, energetic look.
The design aesthetic is influenced by traditional Latin art and design themes – symmetry, pattern,
and a strong focal point. In this case, the powerful focal point is the product title and fruit bar
photography. The subtle floral pattern was illustrated exclusively for this packaging and is
reminiscent of old world Latin tile work. Pairing modern illustrative details with more traditional
photographic elements makes for a beautifully eclectic, one-of-a-kind brand that can appeal to
a much broader audience.
In turn, La Michoacana's Frozen Agua Fresca Bars packaging really resonates with Southern
California consumers and packs a powerful fruity punch in the freezer case. The La Michoacana
frozen Agua Fresca fruit bars range received industry recognition. The range was recognized as
a GDUSA Award Winner, reiterating the success of the updated branding and packaging.
"Our exceptional creative team have led to us to enjoy success again in this GDUSA competition
and we are honored to be winners in this highly regarded awards program."
– Danielle Beal, founder
Editor’s notes:
The Creative Pack is based in Los Angeles and services clients such as Fresh Thyme, La Terra Fina & Caliwater
For more information contact:
Danielle Kidney
hello@thecreativepack.com
Twitter: @thecreativepack
www.thecreativepack.com
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The Creative Pack LLC, 1721 Artesia Blvd, Suite D, Manhattan beach, CA 90266