Company Profile - Recruitment Solutions from Naukri.com
Transcription
Company Profile - Recruitment Solutions from Naukri.com
Company Profile Contents Introduction Our Vision The Market and the Business Core Product Offerings Key Differentiators Our Strengths Enrich - In the public eye Our Obsession Our Team Our Locations Introduction Enrich first appeared in the beauty circuit in 1997 as a small and friendly venture; and was transformed into a Private Limited company in 2004. Today Enrich is the largest chain of unisex salons in Mumbai with 32 outlets spread out through the city. It is considered to be a melting pot of creative styling concepts and exceptional services at affordable prices. Collaborations with specialists like L'Oreal , Remy Laurie & Christian Valmy has led Enrich to surpass competition and to rise above the normal. Our Vision Our vision is to become the most successful chain of salons known to provide superior experience to clients, encourage creativity in the team and maintain consistency in the results we deliver. The market and the size of the business The size of the Indian hair & beauty salon market is approximately INR 2,000 crores. The organized salon business has been growing rapidly and is expected to double to INR 4,000 crores in 5 years. This is because more and more people are becoming beauty conscious and have higher disposable incomes. New services like hair coloring, hair spa, straightening, facials and other skin treatments are adding to the growth of the business too. The market is currently dominated by female customers. The industry is largely comprised of unorganized small players and hence provides an enormous potential to build a brand. Core Product Offerings We are a one stop solution for anything and everything in hair and skin care. We offer value for money to people looking for quality services at reasonable prices. We are among the very few players in the industry to standardize pricing so that our clients know what they pay for. We have a loyalty program that entitles 20% discount on all services to members and their family members. We provide beauty counseling and have an extremely customerfriendly approach. We have frequent corporate tie-ups for various grooming and advisory services Key Differentiators Parameter Enrich Competition Service Standards & Soft Skills Enrich Salons are able to provide the best service quality given its focus on soft skills training to both technical and front desk team. The ‘trained’ staff is able to cross sell and up sell the products to customers Incentive based Compensati on Structure Enrich is considered one of the best paymasters in the market. It has adopted a balanced compensation structure with incentives ranging from 3-14% and a sizeable fixed component. The company is planning to introduce ESOPs for key management The Premium segment stores generally have a very high variable component with almost no fixed pay, while mass market players have very little variable pay and only fixed component Enrich Academy Enrich has a well equipped academy for training its staff and to run professional courses for outside students in the areas of hair care, beauty services and salon management No formal courses in hair care and beauty services or salon management are offered by any competitors except in a few cases, captive training institutes are being operated Loyalty Card The company has a unique Loyalty Program with close to 1,00,000 members They generate about 80% of the current revenues of the company and the membership fee forms 4% of the total revenues of the company Premium segment players have high quality of service . However, service tends to be compromised in most of the mass segment players given limitations in expanding cost structure Few competitors are now trying to emulate our royalty program but it will take significant time for them to create a similar network Our Strengths We are positioned in the ‘Mass Premium’ segment. More than 40,000 paid members enrolled every year in our Loyalty Program, of which 60% + become regular visitors. We have technical collaborations with internationally acclaimed brands like L'Oreal , Remy Laurie & Christian Valmy with whom we also have training sessions. We are a one stop solution for our clients, with more than 200 services being offered in hair and skin care. We have a strong front desk and technical team. Here, employee engagement is much higher than the industry average. We have our presence in prime locations which are easily accessible to clients. We have no space constraints, each outlet servicing about 70 to 100 clients per day, which is more than double the industry average. Our centralized procurement and inventory management gives cost benefits in sourcing of material and equipments. We have a dedicated training centre for technical and soft skills learning… Enrich Academy. With its swank 7000 sq ft facility in Bandra (W), Mumbai, it is fitted out to be the best academy for hair and beauty training. At any time 100 students are trained by accomplished L'Oréal-trained instructors, who themselves undergo constant upgradation of their skills. Videos, classes, demos and practicals on live models and internships are a few of its ways of training. But what’s best about the academy is not only its certificates in beauty, hair styling and salon management, but also the guarantee it provides to the student of being absorbed by the Enrich Salons as soon as they finish their course. Enrich – In the Public Eye We have space tie-ups with Raheja Group - Hypercity in Malad, Bangalore & Ahmedabad. Infinity Mall, Malad, Shopper’s Stop flagship store at Andheri (W) and more projects in pipeline. We’ve undertaken employee grooming sessions for Jet Airways & Kingfisher Airlines, and makeover initiatives with fashion magazines like Femina, Elle & Vogue. We provide special coverage/tips/technical advice to beauty magazines like Hair, The Salon & StyleSpeak. We were the official partners for Gladrags Mega Model Contest 2010 where we did hair makeovers and make-up for all contestants up to the finale. We are in the process of finalising tieups with other associations of similar kind. We were featured on UTV Bloomberg for a corporate show - The Assignment. Our Obsession We are obsessed with hygiene. From gowns to beauty treatment kits, everything is disposable. Which leads not only to customer satisfaction, but also to save enormous amounts of water. In 2011, Enrich was honoured by being selected as part of the ‘Dream-Team’ at the prestigious Haute Coiffure Francaise International hair dressing event held in Paris. Our team won the appreciation of international judges at the fashion capital of the world. The same year we also won the 1st Runner-up prize at the acclaimed L’Oreal Colour Trophy competition held in Mumbai. Our Team Our 1000 strong team is headed by three directors and our COO, to effectively manage strategies, system implementation, people management, business expansion, finance, back-office and procurement; 8 Zonal Heads and over 100 Managers for day to day operations; over 25 senior resources in core Management & Operations covering Operations, HR, Recruitment, Project Management, Quality Control, Marketing, Learning & Accounts; five resources in the creative forum; over 600 professionally trained technicians; and a centralized team of over 50 resources handling back office operations. Our Current Locations Andheri - Lokhandwala Andheri - Shopper Stop Andheri – JB Nagar Andheri – Four Bungalows Bandra - Hill Road Borivali Chembur Colaba Ghatkopar Juhu (Hair Studio) JVLR Kandivali West Kandivali East – Growel Mall Kemps Corner Kharghar Malad - Hypercity Malad – Infinity Mall Matunga Mira Road Mulund Mulund- Sarvoday Navjeevan Parel Powai Phoenix Mall – BKC Santacruz Santacruz -Annex Sion Thane - Panchpakhadi Thane - Meadows Vashi Vashi - Hypercity Vile Parle Pune Kalyani Nagar Amanora Jewel Square Mall Viman Nagar Wanavari Aundh Bangalore: Brookefield - Hypercity Ahmedabad Upcoming Locations Hypercity – Alfa 1 Mall Prahlad Nagar Maninagar University Rd Shyamal Cross Roads Himalaya Mall Mumbai Kandivili - Thakur Village Grant Road Tardeo Ahmedabad Corporate office : Andheri East Academy:- Mumbai Bandra West Andheri East Santacruz West Academy:- Pune Pune – Kalyani Nagar Gulmohur Mall Please reach us on +91 98200 01199 or www.enrichsalon.com