Supporters Liason Officer an Examble of Borussia Dortmund

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ebe. Volke, Borussia Dortmund, 29.05.2013
Echte Li
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In Dortmund we say tolerantly „Borussia verbindet!“,
which means that the club unites all different people,
opinions, generation and colours. This sentence quite
exactly describes the fan scene of Borussia Dortmund.
Traditionaly on our huge south-stand we say: „There
are the Unemployed next to the Bank-Manager and
they‘re singing and crying together and all of them
love Borussia.“ It‘s the place, where family men,
students, children and grandfathers get together in
order to powerfully support their club. Everyone in his
or her own way! Different generations come to watch
the games, get literally grabbed by the verve and
ambience at the stadium. Even more it has become
eminent in recent years to care for the fans according
to their different needs and wants. We know, that the
connections between the club and the fans are getting
more difficult in the last ten years. New Fans with new
opinions, more critticaly. We thought, that every club
has to show them, how important the fans are.
Without fans, football is nothing.
On the following pages we‘ll present Borussia
Dortmunds Fan-Liason-Management to you.
A g e nd
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1.
(Fan-) Organisations of Borussia Dortmund
2.
Stadium
3.
Facts
4.
Involved Organisations
5.
Main role of the SLO
1. Organisation
Borussia Dortmund GmbH & Co. KGaA (since 2000)
5 fulltime “Fanbeauftragte” (SLO)
BV. Borussia 09 e.V. Dortmund (52.000 Members)
Fan- und Förderabteilung (7.000 Members)
Up to 150 Volunteers
Fanprojekt Dortmund e.V. (Social project payed by the region, Football
Association and city council, outside of the club)
4 fulltime social workers
Echte Liebe.
2. Stadium
Build in 1974, Westfalenstadion
Capacity 1974:
54.000
Capacity 2010:
80.720 (Bundesliga)
65.590 (International)
- 2 Infopoints of Fan- und Förderabteilung
(Volunteer)
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1 Infopoint of liaison officers
1 Infopoint of the “Fanprojekt”
- Pages in the matchday magazine
- “Fanomenal” – Our Part of the Stadium TV
Echte Liebe.
3. Facts
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free-standing grandstand with a staggering capacity of 25.000 in
Bundesliga-Matches
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103 Intrances in 4 main-Gates
- 1.368.195 Visitors (2012/2013)
Ø 80.482 Visitors (2012/2013)
Bundesliga: Ø 42.612 (2012/2013)
Echte Liebe.
3. Facts
Up to 8.100 guest tickets (10% of each home-category):
- 2.900 general admission tickets (price: ca. 15 €), standing area at the North Side of the
Stadium; biggest Guest-Area in Bundesliga
- 5.200 seat ticket (price: 26 € to 40 €)
On average, about 5.000 guests attend the games fans in Dortmund (60% utilization)
Echte Liebe.
4. Involved Organisations
Ticketing
Police
SLO
Parkingmanagement
Catering
„Fanabteilung“
Statepolice
Public Transport
Payment
„Fanprojekt“
Firebrigade
German Rail
Techn. Service
Hopitality
Rescueservice
Stewarts
VIP-Entrance
Volunteers
BVB-Organisation
Echte Liebe.
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As you can see, how many organisations are involved
in a normal matchday, one of the main roles of the
SLO is to comunicate with most of these organisations
and to bring them together.
Our Job:
organize „Round Table“-Discussions between Fans,
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Club, Police and other organisations
a new good hosting model to allow our guests flags
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and other stuff to support their team
„normal“ office work, like answering questions of fans
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at the telephone, by e-mail etc.
Organize Fan Meetings
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Find new ways of supporting our fan organisations
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supporting other departments of the club in any
fan-questions
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prevantive projects like anti-violence or antirassist (for examble we visited some
Concentration camps in germany and poland with
young fans)
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travel with our fans to every match
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work with the police at home and away matches
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Working together with the home or away team
SLO and security officer
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Borussia Dortmund GmbH & Co. KGaA
Rheinlanddamm 207-209
D-44137 Dortmund
Fon +49 (0) 231.90 20 0
Fax +49 (0) 231.90 20 105
info@bvb.de
www.bvb.de
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Ques
Echte Liebe.