SMM Tools and Services Report 2015

Transcription

www.ideya.eu.com
EXTENSIVE COVERAGE OF
TOOLS AND SERVICES FOR
SOCIAL MEDIA MONITORING
―242 TOOLS AND SERVICES
FEATURED
SMM CONCEPTS, PRODUCT
APPLICATIONS, INDUSTRY
FOCUS, AND MARKET TRENDS
PRICING AND CLIENT
INFORMATION FOR MORE
THAN 150 TOOLS
DESCRIPTION OF KEY PRODUCT
FEATURES TO AID YOU IN
SELECTON PROCESS
PROVIDERS CONTACT
INFORMATION INCLUDING
ADDRESS, TELEPHONE,
EXECUTIVE NAMES, EMAILS
Social Media Monitoring Tools and
Services Report Public Excerpts 2015
Analysis and Elaborate Profiles of 242 SMM
Technologies and Services Worldwide
Ideya Market Report, 6th Edition
November 2015
Contact: Luisa Milic, Director, Ideya Ltd. tel.: +44 (0)789 1166 897 Email: lmilic@ideya.eu.com
Company Website: http://ideya.eu.com
Social Media Monitoring Tools and Services Report Excerpts, November 2015
w.ideya.eu.com
Ideya Ltd
Dear Readers,
We bring you this report with the expectation that it will save you time and guide you through a myriad
of choices that now exist for social media monitoring. We conducted extensive market research of key
features, clients, and current pricing of the tools and services. We hope you will find it useful and look
forward to your feedback.
Yours sincerely,
Luisa Milic, Director, Ideya, Ltd.
Ideya Ltd is a business and marketing consultancy. It offers customized and innovative services to help
its clients face the challenges of market disruptions and turn them into opportunities. Since 2009, Ideya
has been offering market research and advisory support to companies that are exploring Social Media
Monitoring (SMM) solutions to guide them in the selection of SMM to boost their business performance
and customer engagements. Ideya also provides consulting services to SMM technology providers
interested in exploring partnership, sales or acquisitions opportunities.
Luisa Milic, M.Sc. is the Founder and Director of Ideya Business and Marketing Consultancy providing
services in the area of market research and analysis, business and strategic planning. She has 18 years
of international experience, working 11 years at KPMG LLP Market Research in the USA and leading the
Ideya consultancy in Europe for 8 years. Luisa works on innovative business and market strategies with
clients across industry sectors including manufacturing, retail and consumer goods, tourism, and
information technology. She also engages with organizations in the education sector and public services,
and collaborates with other consultancies. In Europe, she has developed a network of collaborators from
FP6 and FP7 EU projects and develops business strategies for the commercialization of the resulting
technical solutions.
Her work also includes projects and seminars on usage of various methods for market research/analysis,
facilitation of strategic planning workshops, mentoring, and research/advisory support to companies
exploring Social Media Monitoring Technologies.
Published on 10th November 2015; Copyright (©) 2015 Ideya, Ltd.
All rights reserved. No part of this report may be reproduced or distributed in any form or by any electronic or mechanical
means, including information storage and retrieval system without permission in writing from Ideya, Ltd. All third party
information or data included in this report are sourced from publicly-accessible source and remain the property of their
respective owners. The data in this report are believed to be accurate at the time of publication but cannot be guaranteed;
therefore Ideya, Ltd. cannot accept liability whatever the actions are taken based on any data in this report that may
consequently prove to be inaccurate.
© 2015 Ideya, Ltd. All rights reserved;
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Table of Contents
1.
INTRODUCTION………………………………………………………………………………………………………………………………….8
1.1 Who Will Benefit from this Report? ………………………………………………………………………………......10
1.2 Scope of the Report …………………………………………………………………………….……………………………….10
2.
FEATURED SMM TOOLS AND SERVICES……………………………………………..……………………………………………..12
2.1 SMM Tools and Services by Availability…………………………………………………………………………………12
2.2 HQs Locations of SMM Tool and Service Providers ……………………………………………………………….14
2.3 Emergence of the SMM Tools and Services over the Past Decade ………………………………………..15
3.
SOCIAL MEDIA MONITORING AND APPLICATIONS…………………………….……………………………….….…………16
3.1 Definition of Key SMM Concepts ………………………………………………………………………………………….16
3.2 SMM Product Applications and Benefits ……………………………………………………………………………….22
4.
MARKET TRENDS………………………………………………………………………………………………………………………………49
4.1 Market Growth …………………………………………………………………………………………………………………….49
SMM Market Continues to Demonstrate Further Growth…………….……………………………………………..49
4.2 Market Dynamics …………………………………………………………………………………………………………….……50
Big Technology Companies Taking Over the Market………………………………………………………….………..50
Partnerships on the Rise to Deliver More Strategic Insights for Businesses …………………….…...……..54
Social TV Opens New Opportunities for SMM and Analytics ………………………………………………..……..60
The Highest Merger and Acquisition Activity In The Last Three Years ……………………………………..….62
Increasing Number of Vendors Offering Combination of Free and Fee Based SMM Tools and
Services to Create Demand for Paid Services …………………………………………………………..………...……...72
4.3 Technology Innovation …………………………………………………………………………………………………………73
Continuous Investment and Advancement in SMM Technologies and Features …………….……........73
4.4 Customer Position ………………………………………………………………………………………………………………..83
Increasing Adoption of Social Media Technologies ………………………..……………………………………………83
Businesses Looking at Big Data and New Kind of Analytics ………………………….………………………..……87
Choosing Between Point Solution and Integrated Social Media Suites …………………...………………..…88
Businesses Still Struggling With the Tool Selection and SMM ………………………………..………..……..…..89
5.
A GUIDE TO SELECTING AND USING SMM TOOLS AND SERVICES……………………………………………………..92
5.1 Planning for Success ……………………………………………………………………………………………………..….….92
5.2 Consideration of Key Features ………………………………………………………………………………………….…..95
5.2.1
Data Management ………………………………………………………………………………………………..….……98
5.2.2
Data Analysis and Visualization ……………………………………………………………………………….…..162
5.2.3
Process Management and User Interface ………………………………………………………………….…233
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5.3 Pricing and Clients ………………………………………………………………………………………………………….…..256
6.
REFERENCES………………………………………………………………………………………………………………….………..……..304
Part 2 – Social Media Monitoring Tools and Services Directory
1.
INTRODUCTION………………………………………………………………………………………………………………...................11
1.1 Who Will Benefit from the SMM Tools and Services Directory? ................................................12
1.2 Scope of the SMM Tools and Services Directory………………………………………………………...............12
1.2 The Directory Listing………………………………………………………………………………………………………..…...14
2.
PROFILES OF PAID SMM TOOLS AND SERVICES…………………………….………………………………………….……...19
3.
PROFILES OF FREE SMM TOOLS AND SERVICES………………………………….…………………………………………..832
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Contents
LIST OF TABLES:
Table 1.
Table 2.
Table 3.
Table 4.
Table 5.
Table 6.
Table 7.
Table 8.
Table 9.
Table 10.
Table 11.
Table 12.
Table 13.
Table 14.
Table 15.
Table 16.
Table 17.
Table 18.
Table 19.
Table 20.
Table 21.
Table 22.
Table 23.
Paid SMM Tools and Services (Total 199)
SMM Tools with Free and Paid SMM Services (Total 8)
Free SMM Tools (Total 36)
Distribution of SMM Tools and Services by Provider’s HQs Location
Common Social Media Platforms
SMM Tools - Key Functions and Product Applications
M&As in SMM Market (Period 2005-2015)
SMM Product Comparison by Media and Language Coverage
Multilanguage Sentiment Analytics – List of SMM Tools and Language Coverage
Industry Coverage – List of SMM Tools and Services
Historical Data Coverage – List of SMM Tools and Services
SMM Product Comparison Based on the Key Data Management Features:
Alerts, Data Export, API Integration, Data Archiving
Key Social Metrics By Major Social Media Platforms
Key Social Metrics by Categories
Filtering of Results by Media Type – List of SMM Tools and Services
Filtering of Results by Keywords or Topic – List of SMM Tools and Services
Filtering of Results by Geography – List of SMM Tools and Services
Filtering of Results by Demographics – List of SMM Tools and Services
Viral Content Tracking and Analysis – List of SMM Tools and Services
Predictive Analytics – List of SMM Tools and Services
SMM Product Comparison Based on the Key Data Analysis and Visualization Features:
Automated Sentiment Analysis, Human Sentiment Analysis, Influencer Analysis and Profiling,
Trend Analysis, Topic/Theme Analysis, Word/Tag Cloud, Competitive Analysis, Campaign
Management and Monitoring
SMM Product Comparison Based on Process Management and User Interface:
Customized Dashboards, Workflow Management, Engagement, Publishing, CRM
Pricing and Sample Client List
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LIST OF FIGURES:
Figure 1.
Figure 2.
Figure 3.
Figure 4.
Figure 5.
Figure 6.
Figure 7.
Figure 8.
Figure 9.
Figure 10.
Figure 11.
Figure 12.
Figure 13.
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Figure 15.
Figure 16.
Figure 17.
Figure 18.
Strategic Approach to Selecting and Employing SMM Tools and Services
SMM Tools and Services by Current Status
Featured SMM Tools and Services by the Year of Introduction (2001 –2015)
Engaging Social Media Monitoring Tools
The Ways SMM and Engagement Can Impact Your Business Performance
Key Applications of SMM Tools
Featured SMM Tools and Services – Number and Growth (%) (2006 – 2015)
Timeline – The Year of Tool/Service Introduction
Social TV - Social TV Listening
M&A Activity in the SMM Market (2007-2015)
Cluster Analysis Chart
Predictive Analytics- Adobe® Social Predictive Publishing
Access across Any Device Including Desktop, iPhone/iPad, and Android
Social Intelligence Center View, “command-style center” creation capabilities
The Tool Key Features and Factors Impacting Selection Process
SMM Key Product Features - Percentage of SMM Products Offering Specific Feature
Usage and Perceived Effectiveness of Social Media Platforms
Alerts
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Figure 19.
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Figure 59.
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Figure 62.
Figure 63.
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Filtering of Results: Filtering Options
Segmentation By Demographics: Filtering of Results by Gender
Campaign Geo Filters
Sentiment Analysis - Share of Voice by Sentiment, Competitors' Sentiment Breakdown, Positive
Sentiment Trending by Competitors
Sentiment by Conversation Topics
Sentiment Analysis: Total Mentions and Sentiment Scores by Industry Category and Trending
Topics by Sentiment
Sentiment Trending
Negative Mentions by Location
Sentiment Analysis by Location
Human Sentiment Analysis: Manual Assignment of Sentiment
Influencer Analysis - A-List Sorted by Influencer Rank
Opinion Holder Share of Voice
Top Influential Sources and Top 10 Authority Sites
Bubble Stream Chart Combining Commenter's Influence and Sentiment
Influencer Profiling: Influencer Twitter Profile
Influencer Profiling: A Comprehensive View of an Individual's Public Content across the Web,
Filtered by Topic and Ranked by Their Potential Impact On the User's Business
Author Interests Analysis
Influencer Analysis: Competitive Matrix
Influence Gap Report Showing Share of Influence versus Topic or Competitors
Social Network Analysis: Visualization of a Twitter Network using “Graph in Box” Layout
Viral Content Tracking and Analysis: Virality Chart Measuring How Specific Articles Spread
Through Different Media Channels and Identify Those With The Highest Impact
Channel Trends: Posts, Comments and Likes Over Time By Competitor
Trend Analysis: Key Metrics Over Time
Trend Analysis: Brand Sentiment Historical Trends
Trend Analysis: Evolving Topics
Topic Analysis: Clustering Techniques (Word Clouds) to Discover the Words and Phrases Most
Frequently Associated With Company's Brand Or Keyword, Including Discovery of Emerging
Players and Issues
Topic Analysis: Word Burst Chart with Keyword Categorization and Sample Mentions
Topic Analysis by Languages Showing Themes' Visibility, Positivity and Relationships between
Themes
Topic Analysis – Interactive Topic Maps Showing the Significant Words of the Online
Discussions and their Relationships Amongst Themselves
Topic Analysis – Interactive Tree Map Showing the Most Common terms in the Mention Sets
Topic Analysis – Bundle Visualization Showing the Most Frequent Correlations between
Keywords or Topics
Tag Cloud and Word Cloud Showing Top Themes and Key Themes Over Time
Word Cloud with Positive and Negative Hot Topics
Cluster Analysis: Interactive Map Showing Major Themes and Their Relationships
Tag Creation and Word Tag: Offering Smart Tagging To Self Organize and Share Expert
Opinions, Comments and Sentiment In Real-Time
Competitive Analysis: Volume and Share of Voice Chart
Competitive Analysis: Differentiating and Common Terms/Topics for Different Brands Acquafresh and Crest Toothpaste
Competitive Analysis: Sentiment and Activity Including Mentions and Smart Tags Comparison
Competitive Analysis and Benchmarking – Banking Industry
Competitive Analysis Trends
Competitive Analysis - Facebook Competitor Engagement Map Used For Comparison of Brand
and Competitors’ Facebook Performance by Engagement and Number of Fans
Competitive Analysis: Experience Scores Graph
Competitive Analysis: Competitive Matrix KPI's
Competitive Analysis: Followers Comparison
Campaign Monitoring and Measurement: Campaign Monitoring Chart
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Figure 64.
Figure 65.
Figure 66.
Figure 67.
Figure 68
Figure 69
Figure 70.
Figure 70.
Figure 71.
Figure 72.
Figure 73.
Figure 74
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Campaign Monitoring and Measurement: Social Campaign Details
Standard Dashboard
Customizable Dashboard
Workflow Management: Priority Inbox and Recommendations
Workflow Management: Social Inbox
Workflow Management: Setting Up and Customization of Status Levels of Messages to Improve
Tracking, Routing, and Response Time
Workflow Management: Bulk Actions to Assist Community Managers and Moderators in
Rapidly Processing Multiple Messages
Workflow Management: Calendar Publishing View
Workflow Management: Ticket System To Assign Tasks To Other People Within A Hotel/Chain
Workflow Management: Workflow Report - Ambassadors' KPIs, team performance
Workflow Management: Workflow Report Including Conversations, Sentiment, and Key Metrics
Workflow Management: Service Level Agreement (SLA) Response Time Reporting Dashboard
with Compliance Monitoring
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1. INTRODUCTION
EXCERPTS FROM THE SOCIAL MEDIA MONITORING TOOLS AND SERVICES REPORT 2015, THE 6TH EDITION
Over the past five years, the use of social media tools has moved from experimentation phase to a more
mission-critical activity, placing significant pressure on social programs and executives, to efficiently
monitor, analyze, and engage within social media and deliver ROI metrics, with social principles and
practices infusing all companies' business processes and activities. Companies are increasingly investing
into social media programs and employing Social Media Monitoring (SMM) technologies and services to
monitor and solicit public opinions about their brand and products, shape their online presence and
develop strategies to engage and harness the social paradigm in order to build long term and profitable
relationships with their customers. Social intelligence offered by SMM tools is creating true business value
for businesses by supporting every area of their business from understanding consumers’ needs and
behaviors, competitive landscape, creating risk management plans, increasing customer experience and
satisfaction, to executing smart product development and campaigns. At a time when the number of SM
technologies grows at an unprecedented pace and as the lines between sales, service and marketing
continue to blur, an increasing number of companies are demanding more than a point solution, but rather
integrated social media monitoring tools.
The number and quality of SMM tools available on the market has also changed considerably with the
SMM technology industry maturing rapidly through the innovation and acquisitions by large technology
companies and emergence of new tools delivering unique and more sophisticated analytical capabilities,
creating a highly complex and diverse landscape of SMM technologies. There are many social media
monitoring and management tools on the market and making an educated choice about which social
media monitoring tools can best address organization's needs and justify social media investment, has
become a challenging and time consuming task for organizations, as social media technology business has
branched out into a diverse set of technologies, data types and countless vendors confusing buyers. New
tools and services are emerging continually, while already established SMM companies are frequently
improving their products by introducing new features and coverage to accommodate their clients’ needs
or transforming their point solutions into a complete social suite to address multiple business needs within
one single platform. Each of them offers specific set of functionalities and differs in focus, coverage and
approach, with some focusing more on engagement, publishing and workflow management, while other
offering strong analytics and reporting functions. There is still no single superior SMM tool or service
provider, which can effectively measure and address all aspects of social media. For that reason, most
organizations today use multiple social media monitoring tools across different functional areas and
geographies, as they require a slightly different approach and view of the social media space in order to
address their specific social analysis and business needs.
Existing market reports on SMM providers typically focus on a few, well established tools and services and
at the moment, there are no comprehensive reports with a broad overview of the market and its players.
As almost every business has a unique set of needs in terms of monitoring, measurement or social media
management, and as not every business uses the same mix of social media channels or language coverage,
the need for more comprehensive report is needed to meet ever-shifting range of disparate needs of
customers. The purpose of this report is to fill that need and give an up-to-date, comprehensive view of
the social media monitoring market and product offerings. The report provides:
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Elaborate profiles of two hundred forty two (242) SMM tools and services including key
product features, pricing and contact information
Definition of important SMM concepts and key product applications
Pricing and client information on more than one hundred fifty (150) SMM tools and services
Up-to-date information on market trends and M&A activity in the SMM market and
A guide for selecting and using SMM tools and services.
VENDOR
EXPERIENCE:
UNDERSTAND KEY
SOCIAL MEDIA
MONITORING
CONCEPTS ,
FUNCTIONS AND
APPLICATIONS
SEE HOW THEY CAN
BE APPLIED WITHIN
YOUR
ORGANIZATION
UNDERSTAND SMM
MARKET AND
MARKET TRENDS
- MARKET
DYNAMICS
LEARN ABOUT SMM
TOOL COVERAGE
AND KEY FEATURES
QUESTIONS TO ASK
AND FACTORS TO
CONSIDER WHEN
SELECTING SMM
TOOL AND SERVICES
PRICING AND
PRODUCT AND
SERVICE
AVAILABILITY
- CLIENTS SERVED
LEARN ABOUT
DIFFERENT
PRODUCT AND
SERVICES, PRICING
PLANS AND FREE
OFFERS
- INDUSTRY FOCUS
- # OF YEARS IN
SMM BUSINESS
- COMPANY SIZE
- TECHNOLOGY
INNOVATION
- CUSTOMER
POSITION
FIGURE 1. Strategic Approach to Selecting and Employing SMM Tools and Services
We hope to enable companies and individuals to make effective decisions about the use of monitoring
tools and services for their purposes, based on their specific business needs, objectives and budget, as
the ideal solution for one business may not often be the best choice for another business. For that reason,
we made a concerted effort to explain some of the key features and factors that characterize current
products:
Data management features such as data coverage, data latency, alerts, data export, Application
Programming Interface (API) integration, data archiving,
Data analysis and visualization features, including sentiment analysis, influencer profiling and
analysis, viral content tracking and analysis, trend analysis, topic and theme analysis, word/tag
cloud, competitive monitoring and analysis, predictive analytics, campaign management and
measurements,
Process management and user interface, including dashboard, workflow management, Client
Relationship Management (CRM), engagement, and
Factors influencing purchasing decisions, including industry pricing, key clients that have been
mentioned in online resources, product applications, industry focus, company size and year
when the tool or service was made publicly available, (see FIGURE 8 - Timeline).
This year report provides valuable comparisons of products based on the social media monitoring
functions and product applications, data management features, data analysis and visualizations
features, process management and user interface features, as well as pricing and client listing. The
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report also includes a number of enterprise based social media management (SMM) and social media
marketing platforms, which may offer some key social media monitoring features, but may also assist
businesses in managing multiple social media accounts, content creation, publishing and moderation,
workflow and permissions, data analytics, reporting and integration capabilities across enterprise.
Because the landscape of the market changes rapidly and the SMM tool providers are constantly
redesigning features and introducing new technologies, we also provide links to the tool websites and
contact information. Thus, the readers can easily access the latest information and review tool
updates.
1.1 Who Will Benefit from this Report?
Information in this report can be useful to a broad range of organizations and individuals who are
interested in specific SMM tools and services and the overall market trends, in particular:
Mature businesses that want to broaden their understanding of the SMM tools and decide
whether to develop their own tools or use external solutions
Start-up, small and midsize companies that want to leverage SMM tools and services to
monitor social media communications and activities and reach their potential customers in an
efficient and effective manner
Providers of SMM tools and service that are interested in the competitive landscape and
possibilities for partnerships, sales, or acquisitions
Social media consultants who are looking for information about tools and tool features to
complement their resources and expand their services
Investors who are looking for investment opportunities and seeking information on
technologies and companies.
1.2 Scope of the Report
Through extensive secondary research and interviews with experts and social media monitoring
technology vendors, we collected information on 242 SMM technologies and services. We carefully
examined tool descriptions on the official company and product Web site and supplemented that
information with product reviews, vendors’ comments, and market reports in order to create a
comprehensive profile for each SMM tool and service.
The profiles are presented in the second part of the report, which is available as a separate document.
The information in each of the 242 profiles is laid out in a uniform and structured way to provide a
reader with an easy way to browse and learn about each SMM tool:
Name of the tool or service
Name of the provider
Contact information
Leadership
Geographical coverage
Official name found at the official Web site
Name of the company providing the tool or service
Tool Website URL
Address, Telephone, E-Mail Address
Name of the Founder, CEO, or Director
Location of the Company Headquarters (HQs), SMM
technology providers' offices worldwide, language and
market coverage.
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Company status
Vendor's company size
Industry focus
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Third party technology
Tool and service availability
Tool description and product
features
Privately or Publically Owned
Number of employees
Company/tool specialization in major industry segments (if
any)
Specific product applications
(e.g., Marketing, PR,
Reputation Management, Market Research, Customer Care,
Sales and Lead Generation, HR, Legal and others)
Software Hosted, On-Premise, Mobile, White Label, Agency,
Consulting and others
All, Twitter, Facebook, Google+, LinkedIn, Video and Photo
sharing sites, Social Bookmarking, Forums, Blogs, etc.
List of languages for text detection and sentiment analysis
Listening, Monitoring, Tracking, Analyzing, Engaging,
Publishing, CRM, etc.
Whether a tool is using third party monitoring technology
Release products, Pilots, Free and Fee based
Description of key features, published client list, pricing
information, media and language coverage, etc.
Year of tool or service introduction
The year the tool was publicly released.
Key product applications
Product and service availability
Monitored social media
Language coverage
Tool functionality
We want to thank the following SMM technology companies for taking time to review their profiles, so
our clients can get the most up-to-date information on their products and services:
BIG Social Media GmbH/USU AG (BIG Screen/BIG Connect), Brand24 (Brand24), Brand
Embassy (Brand Embassy), BoomSonar SA (BoomSonar, BoomSocial), BrandsEye (Pty) Ltd.
(BrandsEye), Brandwatch (Brandwatch), BurrellesLuce (BurrellesLuce iMonitor®), Cision
(Cision Social Edition, Cision PR Edition, Cision Social Software/powered by Visible, Gorkana
Social Media Pro), Clipit News B.V. (Clipit), CNW Group (MediaVantage), Cogia Intelligence
(Cogia Web Observer 3.0/ Text Mining /Web Audit / Report / Alerts & News Clipping /
Engagement Tool), Cognita AG (BlueReport), Commetric Ltd. (Commetric Media Analyser,
Influence Analyser), complexium GmbH (complexium MATRIX,
GALAXY, KYEPLEX),
Converseon (Conversation Miner™), Curalate Inc. (Curalate), Cyveillance/ QinetiQ
(Cyveillance Brand Protection & Cyber Threat Center), datenwerk innovationsagentur GmbH
(Opinion Tracker), Dialogix (Dialogix), Digital Tomorrow Today Ltd. (BirdSong), Echobot
Media Technologies GmbH (Echobot), IBM Corporation (IBM® SPSS® Modeler Premium),
Infegy (Infegy Atlas), Infospeed™ GmbH/a subsidiary of VICO Research & Consulting GmbH
(Infospeed™), Intelligence Technologies Ltd. (Netmonita), iSentia (BuzzNumbers), Isentia
Brantology (Isentia Brandtology), IQBuzz (IQBuzz), Landau Media AG (Landau Media Online
Monitoring), LexisNexis® (LexisNexis® Newsdesk), Linguamatics (Linguamatics I2E Text Mining
Solution for News & Social Media), Lithium Technologies, Inc. (Lithium Social Web, Klout),
Lodging Interactive (ChatterGuard), Macranet Ltd./Sentiment Metrics (Sentiment),
Mention.com (Mention), M-Brain Oy (M-Adaptive), Medimix International (Scanbuzz),
Microsoft Corporation (Microsoft Social Engagement), MusicHype, Inc. (The Appreciation
Engine), MutualMind Inc. (MutualMind), Nexalogy Environics (NexaMaster, NexaMe,
NexaLive, NexaMe, NxAPI), Onalytica Ltd. (Onalytica) Oracle Corporation (Oracle Social
Engagement and Monitoring Cloud Service), Polecat Ltd. (Polecat), Pulsar (Pulsar TRAC),
Salesforce (Social Studio, Radian 6), Raven Internet Marketing Tools (Raven Social), Revinate
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Inc. (Revinate), SAS Institute Inc. (SAS® Social Media Analytics), SocialEyez/News Group
International (SocialEyez), SDL Plc (SDL Social Intelligence: SDL Social Media Monitoring and
Customer Journey Analytics), Sendible Ltd. (Sendible), SentiOne (SentiOne), Simplify360
(Simplify360), Snaptrends, Inc. (Snaptrends – GeoSocial Intelligence System), Social Figures
(Social Figures Brand Care), Social360 (Social360), SocialBro Limited (SocialBro), Social Media
Monitoring Ltd. (BrandSpotter), Social Media Broadcasts (SMB) Limited (Klarity Analytics),
Sprout Social, Inc. (Sprout Social), Sysomos (Heartbeat, Media Analysis Platform (MAP),
Expion), Talkwalker (Talkwalker, Talkwalker Social Search, Talkwalker Alerts), Traackr Inc.
(Traackr), Tracebuzz (Tracebuzz), Trackur LLC (Trackur), Tracx (Tracx), VICO Research &
Consulting GmbH (VICO Analytics), Webtrends, Inc. (Webtrends Social Analytics), YouScan
RUS Ltd. (YouScan), Zignal Labs Inc. (Zignal Labs) and others.
2. FEATURED SMM TOOLS AND SERVICES
We collected information about two hundred forty two (242) SMM tools and services. Here we list
them based on their availability, geo-location, and the year of their public release.
2.1 SMM Tools and Services by Availability
Among the featured SMM tools and services:
One hundred eighty seven(187) are operated as paid tools and services
Twenty two (22) are currently offering both free and paid services, and
Thirty three (33) are free tools.
Number of Tools and Services
SMM Tools and Services by Current Status
187
Paid
22
33
Paid/Free
Free
FIGURE 2. SMM Tools and Services by Status
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TABLE 1. Paid SMM Tools and Services (Total 187)
Adobe® Social
Agility (PR Newswire)
AMI Opinion Tracker
Appinions™
Appreciation Engine
ASOMO
Astute Social™
Attensity
Augure Influencer
Marketing Software
bc.lab
BIG Screen™/BIG Connect
BirdSong
BlogMeter Social Listening,
Blog Meter Social Analytics,
BlogMeter Social TV
Listening
blueReport (Cognita AG)
BoomSonar
Brand24
BrandChats (Tinval)
Brand Embassy
BrandMetric Sonar BM
BrandsEye
BrandSpotter
Brandwatch
Buddy Media
BurrellesLuce iMonitor
Buzzcapture
BuzzForce™ and Social
Media Dashboard /Oceanus
BuzzNumbers
ChatterGuard
Cogia Web Observer 3.0/
Text Mining /Web Audit /
Report / Alerts & News
Clipping / Engagement Tool
Cisco® SocialMiner
Cision PR Edition
Cision Social Edition
Cision Social Software –
powered by Visible
Clipit
Cogito Search Explore
Engine
Commetric Media Analylser
complexium MATRIX,
GALAXY, KYEPLEX
Conversation Miner™
(Converseon)
Coosto
Crimson Hexagon ForSight™
Curalate
CustomScoop Media
Monitoring
CyberAlert’s Tools
Cyveillance Brand Protection
& Cyber Threat Center
DataChamp24
Daumsoft Mining Minds
Dialogix
Digimind Intelligence
Digimind Social
Digital PR/Vox Populi
Ditto Analytics
eCairn Conversation™
Echobot
Engage121
Engagor
evolve24 Evolution
Platform
Expion
Factiva (Dow Jones)
FirstRain Orion
FirstTweets™ (FirstRain)
ForeSee Customer
Experience Analytics for
Social Media
Genpact's Social Media
Research and Media
Monitoring
Gorkana Social Media Pro
Heartbeat (Sysomos)
Hearsay Social
HelloSociety
HottoLink
HP Explore / formerly
Autonomy Explore
HubSpot
IBM Social Media Analytics
IBM® SPSS® Modeler
Premium
iContact Pro Select
(formerly OutMarket)
Imooty
Impactwatch
Infegy Atlas
Influence Analyser/
Commetric
Infospeed™
Integrasco
IQBuzz
Isentia Brandtology
IWOMmaster Platform
J.D. Power Social Media
Insights
JamiQ
Kampyle
Kantar Media X-tracker
Klarity Analytics
Landau Media Online
Monitoring
Lexalytics Salience
LexisNexis® Newsdesk
Linguamatics I2E Text
Mining Solution for News &
Social Media
Linkfluence Radarly
Lithium Social Web (LSW)
ListenLogic Unstructured
Big Data Analytics &
Insights
M-Adaptive
Media Analysis Platform
(MAP) (Sysomos)
MediaMiser Enterprise
MediaVantage
Meltwater Media
Intelligence Platform
Mention
Microsoft Social
Engagement
MotiveQuest
mPACT, mPACT Connect
muFusion Social™
MutualMind
Nasdaq OMX Media
Intelligence (formerly
Thomson One PR)
NetBase™
NetEquity
Netmonita
NexaMaster, NexaLive,
NexaMe, NxAPI
Next Analytics Social
Media Dashboard
Nielsen Social
NUVI™
Onalytica
Opinion Tracker
Oracle RightNow CX
Oracle Social
Engagement and
Monitoring Cloud Service
Piqora
Polecat
Positive Press (Iterasi)
Pulsar TRAC
Radian6 (Salesforce)
Raven Social
Reputation Control
Reputation.com /
Reputation Defender ®
RepuTrace /RepuTrack
Revinate
Review Pro
Rio Social Analytics™
Semantria
Sendible
SAS® Social Media
Analytics
Scanbuzz
SEER (VML, Inc.)
SemanticForce
SentiMetrix
Sentiment (Sentiment
Metrics)
SentiOne
Serendio Voice of The
Customer (VOC)
Shoutlet (a Spredfast
Company)
Silverbakk
SIM Score (Razorfish)
Simplify360
SDL Social Intelligence:
SDL Social Media
Monitoring and Customer
Journey Analytics
SMART Platform
(BrandProtect)
SmartFocus
Snaptrends - GeoSocial
Intelligence System
Social360
SocialBro
Social Figures BrandCare
SocialEye™
SocialEyez™
SocialMetrix Echo
Social Studio (Salesforce)
SoDash
Sonar - Online Earned
Media Insight
Spiral16
Spotter
Spredfast Social Media
Management System
Sprinklr Social@Scale™
Sprout Social
StatsMix
Symscio
Synthesio
Tailwind
Traackr
Tracebuzz
Trackur
Tracx
TrustYou
Twilert
uberMetrics Delta
uberVU
VendAsta's Reputation
Management Platform
Venuelabs
Verint Text Analytics
VICO Analytics
VOZIQ
WaveMetrix
WE Twendz pro™ (The)
WExPulse®
Webtrends Social
Analytics
Wobot
YouScan
Zeta Hub/ Zeta Social™
Zignal Labs
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TABLE 2. SMM Tools with Free and Paid SMM Services (Total 22)
AlchemyLanguage
Beevolve Social Media
Monitoring & Insight
Platform
Cyfe
Buzzmonitor / E.Life
Hashtags
HootSuite
HowSociable
Klout
Kred (PeopleBrowsr)
NetBase LIVE Pulse™
Netvibes
NodeXL
Postano
quintly
Simply Measured
Social Searcher
Tagboard
Talkwalker
TO THE NEW Social
Analytics/ThoughtBuzz
Topsy
Twingly
Zuum Social
TABLE 3. Free SMM Tools (Total 33)
Addict-o-matic
Board Reader
Boardtracker
BoomSocial
Del.icio.us
Facebook Insights
Followerwonk
Google Trends
LinkedIn Analytics/
Company Pages
Marketing Grader
Meltwater IceRocket
Mentionmap
MetaCaffe
NexaMe (Nexalogy
Environics)
Omgili
Samepoint
Search (Facebook)
Social Mention
Talkwalker Alerts
Talkwalker Social Search
TipTop
Topsy Free Analytics
Twazzup
TweetDeck
Twitscoop.com
twitt(url)y
Twitter Analyzer
Twitterfeed
Twitter Search
Unruly Analytics
Viralwoot
Who's Talkin
Xefer Twitter Statistics
2.2 HQs Locations of SMM Tool and Service Providers
The majority of SMM providers featured in this report have their headquarters (HQs) in the USA.
Indeed, out of 242 SMM tools and services, 124 (51%) are offered by companies in the USA. From the
remaining ones, 25 (10%) are in the UK, 15 (6%) in Germany, 13 (5%) are in Canada, 10 (4%) in France,
5 (2%) in Russia, 4 (2%) in Spain, Israel, and Netherlands, 3 (1%) in each China, Australia, India,
Luxembourg, Italy, and Singapore. In TABLE 4 we provide the breakdown of the SMM tools and services
based on the location of their companies’ HQs.
TABLE 4. Distribution of SMM Tools and Services by Provider’s HQs Location
HQs Location
United States
United Kingdom
Germany
Canada
France
Russia
Netherlands
Spain
Israel
Australia
Number of Tools/Service
Providers
HQs Location
Providers
124
25
15
13
10
5
4
4
4
3
Sweden
Turkey
Argentina
Austria
Belgium
Brazil
Chile
Finland
Ireland
Japan
2
2
1
1
1
1
1
1
1
1
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Providers
HQs Location
China
India
Italy
Singapore
Luxembourg
Poland
3
3
3
3
3
2
Ideya Ltd
Providers
HQs Location
Norway
South Africa
South Korea
Switzerland
Ukraine
United Arab Emirates
1
1
1
1
1
1
Many SMM technology providers featured in this report have pronounced local and international
presence delivering services from multiple locations across the world. Indeed, out of 124 vendors with
HQs in the United States, 62 (50%) have also offices in the EMEA region and 44 (35%) in the ASPAC
region. Similarly, out of 88 SMM technology providers with HQs in the EMEA Region …
2.3 Emergence of the SMM Tools and Services over the Past Decade
The majority of the SMM tools and services featured in this report were introduced in the period from
2008 to 2010. The years 2012 and 2013, with twenty one (21) and thirteen (13) new tools respectively,
show that the market growth has slowed down from the previous years.
Featured Monitoring Tools/Services by The Year of Introduction
(Period 2001-2015)
Number of Tools and Services
38
32
30
24
22
15
21
13
10
4
3
6
7
7
4
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
The Year of Tool Introduction
2015
(2nd
half)
FIGURE 3. Featured Social Media Monitoring Tools/Services by the Year of Introduction
(Period 2001-2015)
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3. SOCIAL MEDIA MONITORING AND APPLICATIONS
3.1 Definition of Key SMM Concepts
SMM concepts refer to the elements that define a SMM process and technologies it employs.
Definition of SMM Tools
The concept of social media monitoring (SMM) is simple. Organizations use SMM technologies to tap
into the vast ocean of social media data to reveal mentions of their brand, topic of interest, companies,
and products to gain real time actionable insights and respond appropriately.
SMM tools are software applications, which enable companies to gather, categorize, analyze, monitor,
and possibly engage in online conversations about companies, brands, products, competitors, industry
and other topics across different social media platforms. They help businesses analyze data and
identify business insights, understand their customers, prospects, key industry influencers and opinion
leaders, and discover in real time what they are saying about their brand, products, reputation, and
their competitors across the social Web. Such social data intelligence is gathered through the process
of collecting, filtering, and analysing social information empowering organizations to make better,
more informed decisions. Significant number of tools offers engagement function, which allows
organizations to participate in these conversations in real time, as well as workflow management
support to assist with the dissemination of social media data within the organization and coordination
of the analysis and responses.
Social media monitoring is a real time social listening that moves beyond historical listening for
keywords and hashtags for the purposes of research and insight, to the active monitoring of
conversations across the social media platforms and identifying real-time brand buzz with the goal of
engagement and participation. This also includes the abilities to tag conversations for further analysis
and prioritization and routing of important posts to other stakeholders and departments across the
organization for review, processing, and resolution.
Social media monitoring (SMM), listening, intelligence, analytics and/or social media management are
frequently used as the same term, however, each term represents something quite different.
Social Media Monitoring tools comprise monitoring, listening, analytics, and/or intelligence
capabilities (to verify tool’s function, see TABLE 6 - SMM Tools: Key Functions and Product
Applications or under field “area” in each of the tool profiles in the Part2: SMM Tools
Directory).
Social Listening platforms provides the basic capability of collecting online conversations
based on user specific ...
Excerpts only - to read more please order the Part1 of the SMM Tool Report or visit our publication
page http://ideya.eu.com/reports.html for more information.
16 | P a g e
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Data Coverage and Technology
Majority of SMM tools gather data from multiple social media sources and in different formats (e.g.,
posts, articles, pdf, ppt, Word, email, images, videos, etc.). In the following table we have identified
the common social media platforms (see TABLE 5) captured by SMM tools.
TABLE 5. Common Social Media Platforms
Social networks
Social Networks: e.g., Facebook, Google+, Meetme, Meet-up,
MySpace, Ning, Path, Tagged, Tribe.net, Secret, Shisper, YikYak,
and others,
Micro-blogging / micro messaging
e.g., Disqus, Identi.ca, Storify, Twitter, Tumblr, Me2Day
(Korea), Nate Connect (South Korea), Plurk (Taiwan), Sina
Weibo (China), Tencent Weibo (China), and others
Blogs
e.g., Blogger, Blogster, Blogdrive, Blogbus (China), Google’s
Itsmy, Ghost, Joomla, LiveJournal, MovableType,
Squarespace, Sett, Pen.io, Penzu, Posthaven, Postach.io,
Sett, Storify, Svbtle, Tistory (South Korea), TypePad,
WordPress, and others
Multimedia sharing services:
- Photo sharing (e.g., Flickr, Fotki, Fotolog, Imageshack,
Imgur, Instagram, Kaptur, Mobli, Path/Daum Kakao,
Pheed, Photobucket, Picasa, Pingram, Pinterest - a
pinboard-style social photo sharing website), Snapchat,
TinyPic, TwitPic, Webshots, Weheartit,
- Video sharing (e.g., Blip, DailyMotion, Metacafe,
Screencast, Socialcam, Telly, Taptalk, Tudou (China),
Twitvid, Vevo, Vimeo, Vine, VideoLectures.net, Wistia,
Youku (China)), YouTube, and others)
- Livecasting (e.g., Skype, Livestream, JustinTV, Ustream,
BlogTV),
- Music and audio sharing (e.g., Bandcamp, ccMixter,
Grooveshark, Last.fm, Mixify, Spotify, SoundCloud),
- Presentation sharing (e.g., SlideShare, Scribd),
- Podcast and other forms of audio content (e.g., iTunes,
Podcast, Librivox, ESPN, NPR)
Video Blogging
A form of blogging that uses video rather than text/audio as
its primary media source (e.g., Rocketboom)
Location Based:
e.g., Coeverywhere, FourSquare, Google+local, Localmind,
SocialRadar, Wallit, etc.
LiveStreaming:
e.g., Dacast, Google+Hangouts, Livestream, Ustream.TV,
Veetle, Vivo Live, Younow, and others,
Mobile social and messaging apps
e.g., Facebook Messenger, Instagram, Kakao Talk, Kik
Messenger, Life 360, Line, MessageMe, Pinger, Snapchat,
Vine, Viber, WeChat, Whats Apps Messenger, and others
Wikis
Collaborative publishing, e.g., Appropedia, Baike.com
(China), Citizendium, Conservapedia, Connec+ipedia,
Gardenology.org, judgepedia, Scholarpedia, TV Tropes,
Wikia, Wikissource, Wikicollecting, Wikispecies, Wikihow,
Wikipedia, Wikimapia, Wikimedia, Wikihow, Wikiquote,
Wikieducator, Wikibooks, Wikitravel.
Professional Social Networks: e.g., Academia.edu, Branchout,
Docstoc, doc2doc, Doximity (physicians), Gather.com, LinkedIn,
Muck Rack, Naymz.com, Rallypoint, Researchgate, Sermo,
Slideshare.net, Viadeo, Xing, and others,
Private Social Networks: e.g., 23Snaps, Convo, Communispace,
Everyme, EveryNing, Nextdoor, Notabli, Salesforce Chatter,
Swabr, Yammer, and others
International Social Networks: e.g., 51.com (China), Bai
Shehui/Sohu (China), Cyworld (South Korea), Cloob (Persian
language social network /Iran), Douban (China), Hyves
(Netherlands), iWiW (Hungary), Kaixin001 (China), Koprol
(Indonesia), Linternaute Copains d Avant (France), MeinVZ
(Germany), MiGente.com (Hispanic SN), Mixi (Japan), Netlog
(Belgium), Odnoklassniki.ru (Russia), Pengyou (China), RenRen
(China), SkyRock (France), StudyVZ (Germany), Sonico (Latin
America), Taringa (Latin America), Tuenti (Spain),
Qzone/Tencent (China), Ushi.cn (China), VKontakte (Russia), and
Virbuz (Italy), and others.
Discussion boards and reviews:
- Forums (e.g., vBulletin, IMDb, moneysavingexpert.com,
mumsnet.com, pistonheads.com, babycenter.com),
- Classified (e.g., CraigList),
- Consumer reviews (e.g., Amazon, TripAdvisor, Review Centre,
CNET, urbanspoon.com. Glassdoor),
- Business rating and reviews (e.g., Angie’s List, Bizzrate,
Buzzillions, Customer Lobby, Insiderpages, Epinions.com,
yelp.com,)
- Social Commerce & Payment (e.g, Dwolla, ebay, Etsy, Fancy,
Gilt City, Groupon, Kickstarter, Livingsocial, Plum District,
Popmoney, Polyvore, Shopkick, Yipit, etc.)
- Chat rooms, message boards,
- Community Q&A (e.g., Ask.com, Allexperts, Answerbag,
Blurtit, Fluther, Google Answers, Jelly, LinkedIn Answers,
Piazza, Quora, Spring.me, Stack Exchange, WikiAnswers,
Yahoo! Answers,)
- Interest Communities (e.g, Travel Social, Dating Network,
Business Social, Enterprise Social, Light Blog, Photo Social,
Short-vide Social, Social E-commerce) and others
- Social Travel Networks (e.g., Lonely Planet, Travbuddy,
Travellerspoint, Tripline, Trip Advisor, Wayn, Wikitravel, etc.)
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Social bookmarking and social tagging
e.g., Delicious, StumbleUpon, Diigo, Evernote, MeiWei (a sistersite of Delicious for Chinese users)
Social news
e.g., Digg, Reddit, Topix
Virtual world
e.g., Second Life
Social gaming
e.g., Imvu, Smallworlds, World of Warcraft, Zynga, etc.
Ideya Ltd
RSS
e.g., Bloglines, FeedBurner
Events
e.g., Meetup.com, Eventful
Widgets
Mini web applications for distributing or sharing content
across the social Web such as Share This.
Mash-ups and others.
Social networks, discussion boards, blogs and micro-blogs, wikis, multimedia sharing services and
similar sites leverage the Internet infrastructure and are often referred to as the social Web. Within
enterprises, the social Web has its counterpart in various internal services that promote information
sharing and social interaction among employees, including the traditional means of communication
such as e-mail and instant messaging. While many recognize the importance of supporting and
managing internal social activities, the focus is on rapidly evolving social platforms on the Web. At the
same time, many features of the SMM tools and services could be applied to internal social data.
Almost all SMM technology providers deliver their SMM technology Software as a Service (SaaS),
rather than selling licensed software. The end consumer simply uses the services through a browser
and the running, maintaining, and scaling the software are handled by the SMM technology provider
seamlessly to the end user. There is no big capital outlay and users only pay for the services they need.
User data is kept safe with regular backups and software access is available from any computer, while
the software is upgraded frequently by the provider and is available 24X7.
SMM tools differ in terms of technology, coverage, key features, and pricing. Typically, SMM may
combine several technologies, including:
o Web crawling and cleaning, term extraction technology to extract important terms and ….
Excerpts only - to read more please order the Part1 of the SMM Tool Report or visit our publication
page http://ideya.eu.com/reports.html for more information.
3.2 SMM Product Applications and Benefits
Understanding the benefits and possible applications of social media monitoring is of the utmost
importance. Relevant social data collected and analyzed by SMM tools has to be available in the
context of everyday business processes in order to be useful and actionable. Nevertheless, many
companies often use the wrong metrics to measure their performance, particularly when it comes to
social media. Metrics generated by SMM tools, such as number of tweets, Facebook likes, unique
visitors, page views are only useful if they can be tied to the company's sales as a result of customer
liking or tweeting to company's purchasing path.
To measure the value of their social media activities, companies should look at the overall results they
are generating, and carefully examine how social media was engaged in increasing their bottom lines
through growing revenue and increasing efficiency. For that reason, before we get into more detailed
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discussion about SMM product applications, it is important to understand the ways the social media
can affect your business performance (see FIGURE 5).
Generate More Qualified Leads
Shorten the Sales Cycle
Create Thought Leadership
Improve Visibility, Awareness, Advance Brand Advocacy and
Increase Brand Value
Increase Sales,
Improve Brand Reputation and Counter Negative Perception
Market Share,
Customer Retention,
Operating Margin,
Identify and Create New Partnerships
ROI
Reduce Marketing, Market Research, Research &
Development, IT, Recruitment, and other Operating Costs
Test Ideas and Launch Product
Increase Operational Efficiency
Improve Customer Services, Engagement, Experience,
Satisfaction and Customer Retention
FIGURE 5: The Ways Social Media Monitoring and Engagements Can Impact Your Business
Performance
Social media can help companies increase sales, market share, and ROI by fulfilling the following
business goals:
Generate more qualified leads through social media marketing by building strong
relationships, visibility, and awareness across social media channels that may in a long run,
convert to recurring sales in their core business. For instance, companies can use social media
to point to a company website, sell directly within social networks, or use social media to
gather registrations via offers. They can increase sales to new customers through word of
mouth or gain viral spread by urging their fans and followers to share …
Excerpts only - for information on other product applications please order Part 2 of the Social Media
Monitoring Report or visit our publication page http://ideya.eu.com/reports.html for more
information.
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SMM Product Applications
Based on the analysis of 242 SMM tools, we have identified a number of applications of SMM
technologies across all aspects of businesses including Marketing and Corporate Communications,
Event Management, Public Relations (PR), Search Engine Marketing, Social Media Marketing, Business
Development, Sales and Leads Generation, Investor Relations (IR), Advertising, Market Research,
Product R&D and Innovation Management, Operations, Customer Services, Human Resources, Legal,
and Open Source Intelligence (see FIGURE 6).
Marketing &
Corporate
Communication
Social Media
Marketing
Market Research
Event
Management
Business
Development,
Sales and Lead
Generation
Product R&D and
Innovation
Management
Open Source
Intelligence
Public Relations
(PR)
Investor
Relations (IR)
Operations
Legal
Search Engine
Marketing
Advertising
Customer
Services
Human Resources
FIGURE 6: Key Applications of SMM Tools
It is evident that the social data intelligence is scalable across all departments and can be systematically
spread throughout the entire enterprise in cost-effective way, increasing the potential of crossdepartmental collaboration and accountability. The intelligence derived from social data is
measurable, so KPIs (Key Performance Indicators) can be created based on the needs and goals of each
department and organization as a whole. Social Media Monitoring has delivered clear benefits in
business areas such as:
Marketing & Corporate Communications
Social media monitoring tools typically assist organizations in:
1) Acquiring real time social marketing insights to inform their social marketing and communication plans,
monitor trends that impact their marketing efforts, and improve the effectiveness of marketing programs
by optimizing design of marketing and advertising campaigns,
2) Acquiring a greater insight into the behavior, sentiment and effectiveness of their marketing and
communications efforts and tracking campaign efficacy across target demographics such as gender…
Excerpts only - for information on other product applications please order Part 2 of the Social
Media Monitoring Report or visit our publication page http://ideya.eu.com/reports.html for
more information.
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4. MARKET TRENDS
In this section, we discuss and elaborate on the key market trends in social media monitoring market
and present the findings by focusing on four key areas: market growth, market dynamics, technology
innovation, and customer position:
Market Growth
SMM market continues to demonstrate further growth
Market Dynamics
Big technology companies taking over the market
Partnerships on the rise to deliver more strategic insights for businesses
Social TV opens new opportunities for SMM and analytics
The highest merger and acquisition activity in the last three years
Increasing number of vendors offering combination of free and fee based SMM tools and
services to create demand for paid services
Technology Innovation
Continuous advancement in SMM technologies and features
Customer Position
Increasing adoption and investment in social media technologies
Businesses looking at Big Data and new kind of analytics
Choosing between point solutions and integrated social media suites
Businesses still struggling with the tool selection and social media monitoring
4.1 Market Growth
SMM market continues to demonstrate further growth
The SMM market is expanding as a result of the rapid growth of social media content and the
increasing importance of monitoring and management of online reputation and online risk and
growing …
Excerpts only - for more detailed information on Market Trends please order Part 2 of the Social
Media Monitoring Report or visit our publication page http://ideya.eu.com/reports.html for more
information.
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=+
5. A GUIDE TO SELECTING AND USING SMM TOOLS AND SERVICES
Over the past several years, the use of social media tools has shifted from experimentation phase to a
more mission critical activity, however many businesses are still using SMM tools and services
tactically. They are analysing daily activities across specific social media to track online conversations
around their brand, respond to negative comments, or evaluate their marketing campaigns - however,
SMM provides opportunities for a more strategic approach.
5.1 Planning for Success
Investment in SMM requires careful consideration. In order to realize a long-term value from SMM
one needs to integrate SMM with other business processes. This may include measuring the strategic
business impact of social media marketing, strengthening initiatives for social customer engagement,
expanding strategies for increasing retention and revenue from current customers, implementing
social media campaigns to acquire new customers, and so forth. By having a clear understanding of
how SMM supports business, one can make a transition …
Excerpts only - for more information on this Section, please order the full Report - Part 1; or visit our
publication page http://ideya.eu.com/reports.html for more information.
5.2 Consideration of Key Features
SMM technology providers aim at delivering unique SMM solutions in terms of technologies they
apply, key features and pricing they offer. This often presents challenges to organizations that are just
embarking on SMM or upgrading their existing SMM activities and it is difficult to make an informed
decision without having an overview of the current options and new trends. For that reason, we
compiled information about key features of 242 tools and services in our sample:
Data management features such as data coverage, data latency, alerts, data export, Application
Programming Interface (API) integration, data archiving,
Data analysis and visualization features, including sentiment analysis, influencer profiling and
analysis, viral content tracking and analysis, trend analysis, topic and theme analysis, word/tag
cloud, competitive monitoring and analysis, predictive analytics, campaign management and
measurements,
Process management and user interface, including dashboard, workflow management, Client
Relationship Management (CRM), engagement, and
Factors influencing purchasing decisions, including industry pricing, key clients that have been
mentioned in online resources, product applications, industry focus, company size and year
when the tool or service was made publicly available, (see FIGURE 8 - Timeline).
We expect that these aspects will be important for outlining the SMM strategy and selecting specific
providers.
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The Tool Key Features and Factors Impacting Selection Process
Data
Management
Data Acquisition
Coverage
Media Coverage
Alerts
Data Latency
Language Coverage
Data Export
Data Cleaning
For Spam
Geographic Coverage
Application Programming
Interface (API) Integration
Industry Specific
Coverage
Data Archiving
Media Statistics
Filtering and Sorting of Results
Sentiment Analysis
Influencer Profiling and Analysis
Data Analysis
and
Visualization
Automated
Human
Viral Content Tracking and Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Competitive Monitoring and Analysis
Predictive Analytics
Campaign Monitoring and
Measurements
Process
Management
and User
Interface
Dashboard
Standard/ Pre-defined
Workflow Management
Customizable
Engagement Function / Publishing
Customer Relationship Management
(CRM)
Pricing
Clients
Factors
Year of Product Release
Product Applications
Industry Focus
Company Size
FIGURE 15. The Tool Key Features and Factors Impacting Selection Process
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Data Management
5.2.1.1 Coverage
The coverage of SMM tools and services typically refers to four key aspects: media coverage, language
coverage, geographic market coverage and industry coverage.
Social Media Coverage - Each tool tracks different social media platforms such as blogs, microblogs (e.g., Twitter), social networks (e.g., Facebook, LinkedIn), forums, and others. When
deciding which SMM tools and services to use, it is important to consider those that provide
adequate coverage and the social media that are of interest. In addition, companies should
verify if SMM providers have their own crawlers and data centers or they simply buy their data
in.
TABLE. 8 SMM Product Comparisons by Media and Language Coverage
Product/Company
Information
Snaptrends - GeoSocial
Intelligence System
Zignal Labs
Media Coverage
Snaptrends supports monitoring of Twitter,
Instagram, Facebook, YouTube, Google+, VK
and can track a variety of other types of
social media including Foursquare, Tumblr,
Vine, WordPress and more. The service is
architected to connect to additional future
social media data feeds. Under its agreement
with Twitter, Snaptrends has direct access to
the Twitter fire hose and therefore can
provide custom solutions to its clients.
Zignal Labs captures thousands of content
sources in real-time including Print, Online,
TV and Social Media Sources - Blogs, Twitter,
Facebook, Social Video (e.g., YouTube),
Broadcast (TV), News, Lexis-Nexis, and
others
Language Coverage
Languages: Multi-Language Support: Snaptrends locationbased social media intelligence is language agnostic. The
software can search and translate in over 80 different
languages simply by using the phrase the analyst is
searching. The enterprise version is available in multiple
languages including Chinese, Spanish, English, Arabic,
Russian, Korean, and French.
Snaptrends is architected and developed in English.
However, it is a Unicode solution with the capability to
display and store in any standard available character sets.
Sentiment analysis currently performed for English. Google
Translate is the standard translation service of the
application; however, other translation services can be
integrated based on customer requirements. Geographic
Coverage: Worldwide Availability With the Exception of
Embargoed Countries
Languages: (70+) Zignal Labs offers instant translation for
over 100 languages and detects text in over 70 languages
including English, Arabic, Chinese, Dutch, French, German,
Hindi, Indonesian, Italian, Japanese, Korean, Malay, Polish,
Portuguese, Russian, Spanish, Turkish, and others.
Sentiment Analysis is currently available in 7 languages
including English, French, German, Italian, Portuguese,
Russian, and Spanish, and more coming soon. Geographic
Coverage: Worldwide;
Excerpts only - for more detailed description of each of the key product features accompanied with a
sample list of companies offering a particular feature, please order the full Report - Part 1; or visit
our publication page http://ideya.eu.com/reports.html for more information.
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5.2.1.7 SMM Product Comparison Based on the Key Data Management Features
In the TABLE 10, we compare the SMM products based on the key data management features: Alerts, Data
Export, API Integration with 3rd Party Technologies, and Data Archiving.
TABLE 10. SMM Product Comparison Based on the Key Data Management Features: Alerts, Data Export, API
Integration, and Data Archiving – List of SMM Tools and Services
Product/Company Information
Alerts
Data Export
API Integration
Data Archiving
BoomSonar
Yes
Yes
Yes
Yes
Cision PR Edition
Yes
Yes
Yes
Yes
sample list of companies offering a particular feature, please order the full Report - Part 1 or visit our
publication page http://ideya.eu.com/reports.html for more information.
5.2.2.12 SMM Products Comparison based on the Data Analysis and Visualizations Features
In the TABLE 19, we compare the SMM products based on the key data analysis and visualization features:
sentiment analysis, influencer analysis and profiling, trend analysis, topic/theme analysis, word/tag cloud,
competitive analysis, campaign management and monitoring based on the vendor's profiles.
TABLE 19. SMM Product Comparison Based on the Key Data Analysis and Visualization Features:
Automated Sentiment Analysis, Human Sentiment Analysis, Influencer Analysis and Profiling, Trend
Analysis, Topic/Theme Analysis, Word/Tag Cloud or Clusters, Competitive Analysis, Campaign
Management and Monitoring
Automated
Sentiment
Analysis
Human
Sentiment
Analysis
Influencer
Analysis
&
Profiling
Trend
Analysis
Topic
/Theme
Analysis
BrandsEye
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Talkwalker
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Product/Company
Information
Word /
Campaign
Tag
Competitive
Mgmt. &
Cloud or
Analysis
Monitoring
Clusters
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5.2.3.4 Products Comparison Based on the User Interface and Process Management Features
In the TABLE 22, we compare the SMM products based on the process management and user interface product
features: customizable dashboard, workflow management, engagement function, and CRM System.
TABLE 22. SMM Product Comparison Based on Process Management and User Interface:
Customized Dashboards, Workflow Management, Engagement, CRM
Customizable
Dashboard
Workflow
Management
Engagement
Function
Publishing
Offer CRM System or
Integration with 3rd party
products
BoomSonar
Yes
Yes
Yes
Yes
Social CRM and integration options
Tracx
Yes
Yes
Yes
Yes
Allows integration with third party
CRM systems
Product/Company Information
5.3 Pricing and Clients
As more organizations are adopting social media monitoring platforms to inform their marketing and business
strategy, cost issues and the vendor’s experience are becoming quite important.
Social media monitoring budgets might vary based on the level and complexity of organization’s business and
social media goals, and will include not only the fee and the cost of tools they plan to employ to power their
initiatives, but also project and reporting fees and internal expenses for budgeting time and resources to the
social media monitoring goals. SMM tool and service providers offer various pricing models such as:
Flat price model that typically allows for an unlimited number of search terms with no additional costs
per hit or keyword,
Pay as you Go Pricing Model by paying only for the analytics reports needed,
Costs per queries and filters ...
Excerpts only - for more detailed information on pricing, please order the full Report - Part 1; or visit
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Here we provide a partial list of past and current clients, as well as pricing information for more than 150 SMM
tool and service providers obtained from the publicly available sources or directly from SMM technology
vendors.
TABLE 21. Pricing and Sample Client List (as of September 2015)
SMM Tools & Services
(Alphabetical Order)
Cogia Web Observer
3.0/ Text Mining
/Web Audit / Report /
Alerts & News
Clipping /
Engagement Tool
Pricing Information
Cogia Intelligence currently offers three major subscription
plans:
Basic Plan for €550 covering: 1 user, 150,000 posts, English
and German language, 5 types of analysis, unlimited queries,
unlimited dashboards, unlimited sources, alert system,
automatic translation, automatic summary, workflow
functions, set up training and documentation, hotline support
and 6 months of data storage;
Advanced Plan for €1,200 covering 3 users, 1,500,000
number of posts, all European languages, 10 types of analysis
and all features under the Basic Plan plus Report generator,
Multi-Client capability and 12 months of data storage.
Enterprise Plan covering unlimited number of users,
unlimited number of posts, unlimited types of analysis, and
unlimited number of queries and all the features listed under
the Advanced plan. For pricing, please contact the company
directly.
Snaptrends is priced either as an annual subscription or as an
enterprise license on a per user/seat basis. The SaaS seat
license also includes a data storage component for saving
profile results. Each Snaptrends annual subscription seat
license includes:
One-year access to the Web browser based application
Complete suite of Snaptrends analytics & reports
Access to Snaptrends training video library
Unlimited profiles, lenses, search terms, smart groups
Set number of stored results
Toll free phone support
Snaptrends GeoSocial Intelligence
System
Volume discounts for multi-year and multi-seat packages are
also available.
Customers purchasing more than one seat license can also
designate an administrative account, which provides account
administration, account access and audit capability for all
standard accounts (e.g. reset user-passwords, etc.)
Key Clients
24media.it, Bosch GmbH, Commerzbank AG, Alps’
Word, Atos (formerly Siemens AG), BMW, Cegedim,
Continental AG, DZ Bank, Fraunhofer, Hering
Schuppener, Mercedes-Benz, MSR Consulting, Office
of the Prime Minister of Bavaria, Office of the Prime
Minister of Saarland, Sanofi, Siemens, Sparkasse
Sports Total, TTR Group, and others.
The Snaptrends customer base includes Global 1000
companies, advertising agencies, news and media
networks, movie studios, telecommunications
companies, energy companies, school districts, state
and local agencies, fusion centers, non-profits and
government agencies worldwide.
Snaptrends has customized pricing for professional services
and custom development based on non-standard customer
requirements. Short-term, event-based licenses can also be
customized and priced based on customer requirements.
Snaptrends has established a Reseller/Partner program and
can also be sold as a white-label solution.
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Social Media Monitoring Tools and Services Report 2015
Part 1: SMM Tools and Services - Analysis
Part 2: SMM Tools and Services Directory
Content: Profiles of 242 Social Media Monitoring Technologies
and Services
2. PROFILES OF PAID SMM TOOLS AND SERVICES
In this section we provide information on paid SMM tool and service providers that we compiled from
August-November 2015. We carefully examined tool descriptions on the official company and product
Web site and supplemented that information with product reviews, market reports and vendors’
comments in order to create a comprehensive profile for each SMM tool and services.
Information in the profiles is laid out in a uniform and structured way to support easy browsing and
learning about the SMM tools. In addition, significant number of the product profiles includes one or
several screenshots of the product user interfaces that further illustrate the product functionality and
increase the reader familiarity with the SMM solution. We also include links to the tool Websites and
contact information so that readers can easily access the latest information and obtain the most recent
tool updates.
As a part of the report excerpts, we have included several sample profiles out of 242 from the Social
Media Monitoring Tools and Service Directory 2015:
BoomSonar, BoomSonar SA (Turkey)
BrandsEye, BrandsEye (Pty) Ltd. (South Africa)
Brand24, Brand24 (Poland),
Cision PR Edition, Cision (United States)
Cogia Web Observer 3.0/Text Mining /Web Audit /Report /Alerts & News Clipping /
Engagement Tool, Cogia Intelligence (Germany)
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Echobot, Echobot Media Technologies GmbH (Germany)
Infegy Atlas, Infegy (United States)
infospeed, infospeed GmbH, a subsidiary of VICO Research & Consulting GmbH (Germany)
Snaptrends – GeoSocial Intelligence System, Snaptrends, Inc. (United States)
Social360, Social360 Ltd. (United Kingdom)
Talkwalker, Talkwalker (Luxembourg)
Tracx, Tracx (United Kingdom)
VICO Analytics, VICO Research & Consulting GmbH (Germany)
YouScan, YouScan RUS Ltd. (Russia)
Zignal Labs, Zignal Labs, Inc. (United States)
Excerpts only – To access all 242 SMM Product profiles, please order the full Report - Part 2
Directory; or visit our publication page http://ideya.eu.com/reports.html for more information.
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BoomSonar
Company Name:
HQs/Country:
Website:
Company Type:
Number of Employees:
BoomSonar SA
Turkey
http://www.boomsonar.com; http://www.ttboom.com;
Private
84
Introduction of the Tool:
Types of Media Tracked:
2009
Websites, Facebook, Twitter, Google+, YouTube, Vimeo, Instagram, Tumblr,
WordPress, Foursquare, VKontakte, Vine, news sites, blogs, forums, comments,
review sites, sharing and bookmarking sites, discussions
Listening, Measurement, Analysis/Reporting, Publishing, Engagement, Reputation
Any Language
Areas:
Languages
Management:
Tevfik Bulent Ongun, Co-founder & CEO at Tick Tock Boom
Cuneyt Karakaya, Co-founder
Contact:
HQs: BoomSonar SA, Residence Gayrettepe Mahallesi Rustubey Cikmazi Sok. No:2
Giris Kat Gayrettepe, Istanbul, Turkey
Tel.: (+90) 532 133 23 42
Swiss Office: BoomSonar SA, Route de Boudry 16, CH-2016 Cortaillod, Neuchatel,
Switzerland
Social Media: Facebook.com/BoomSonarSuite; Twitter.com/BoomSonarSuite
Offices:
EMEA Region: Neuchatel (Switzerland), Istanbul (Turkey)
Email:
General Email: sonar@boomsonar.com
Direct Email: Yuce Aksoy, Product Manager, email: yuceaksoy@ttboom.com
Product Overview
BoomSonar Suite is an integrated social media business platform, which empowers organizations to monitor, measure,
manage, analyze and respond across social media channels and Web. The platform offers a real time web and social media
monitoring, analytics and engagement platform with content categorization and social CRM modules that helps
organizations gain a complete understanding of the online conversations about their company, products, topics or
competitors, gather data for social CRM, and engage directly from within the BoomSonar’s platform.
BoomSonar monitors over 300 million web sites, blogs, forums, review sites, news sites, image and video sites all over
the world, combined with major social media channels (e.g., Twitter, Instagram, YouTube, Facebook, Google+, Vine,
VKontakte, Dailymotion, Tumblr, Disqus, Vimeo and others) and aggregates the results in a single, easy to use interface
in near real time. The platform has firehose access to Twitter, Tumblr, WordPress, IntenseDebate and Disqus data to
reach all the possible results.
BoomSonar provides categorization of both websites and social media users as default, which can be further customized
based on the needs of users and their target audience. The website categorization includes over 3.000 different subcategories, arranged in a comprehensive category tree with up to eight levels. This in-depth structure helps users to
understand the trends in different website categories, explore the perception of the brand in similar content sources, and
find unique points to improve marketing and communication efforts.
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BoomSonar’s all-in-one social media business platform offers:
BoomSonar: a real time web and social media monitoring platform. BoomSonar Suite offers all the necessary data
for analyzing the marketing campaigns, online perception of brands, products and leaders, crisis management,
integrated Social CRM and more, in real time. It covers analysis for all major social networks including Twitter,
Google+, YouTube and Facebook and comes with a comprehensive set of features for in-depth analysis from web and
social media including fast processing options, real time dashboards, spam filters, alerting system, sentiment and
competitive analysis, as well as campaign monitoring.
BoomExtra: offers monitoring of additional social channels such as Instagram, Vine and Foursquare that require a
different analysis approach,
BoomManager: a social media account management suite specifically designed to help users schedule and publish
their content, engage and monitor engagement level, monitor comments on their posts and of competitors and
create exportable reports for sharing or further analysis.
BoomReputation: offers necessary tools for monitoring online reputation including monitoring of fake Twitter
accounts, Facebook groups, pages, users and events, analyzing Google Search engine ranking to uncover potential
threats and develop actionable strategy to guard online reputation.
BoomTools: a real time social media toolbox for marketing and corporate communications with 24/7 automated
alerts based on user defined keywords, rules, result volumes, BoomRank, user lists, trending topics and more;
delivered via email, SMS and Telegram App.
Newshub: real time command center, focusing on the real time delivery of summarized data to provide all the
necessary information for analyzing the web and social media, following marketing campaigns, detecting and
managing crises, Social CRM activities and more in real time.
BoomSocial: BoomSonar also offers a free platform – BoomSocial, a free social media analytics tool for analyzing,
measuring, and comparing social media performance of brands and its competitors. BoomSocial leverages tool’s
infrastructure and provides social media accounts analysis, brand and competitive analysis, analyses the fan and
follower growth and the best content. Users can compare up to 7 different social accounts, review social media
performance, and access comprehensive PowerPoint reports. For more detailed information on the BoomSocial
platform, please see the BoomSocial product profile.
Key Product Applications:
Marketing & Communications, Social Customer Relationship Management (Social CRM), Agencies, Public Relations,
Marketing Campaigns Monitoring, Online Reputation Management, Crises Management, Market Research (Customer
Insights, Competitive Analysis, Perception Analysis), Human Resources
Industry Focus
BoomSonar caters for companies and brands across all industry segments with special focus on Automotive, Banking &
Finance, FMCG, Construction, Energy, Fashion, Healthcare, Insurance, Media, Pharma, Retail, Technology,
Telecommunication, and Tourism
Product and Service Availability
Software Hosted, Value Added Data Services, Research, Digital PR and Marketing Agency (Social Media Management,
Digital PR, Online Reputation Management, Digital Marketing), Digital Consulting (Digital Strategy)
Key Product Features:
SaaS (Software as a Service),
Real Time Search and Monitoring: its crawlers operate in real time,
Data Latency: BoomSonar search millions of results in a second and has direct access to real time data firehoses,
Social CRM: Social CRM is integrated into web and social media monitoring, reputation, account management and
publishing modules, allowing all results to be assigned for action. The system keeps track of every interaction,
provides workflow options and detailed reports, and easily integrates with third party system via API.
Customizable Dashboard: the system offers fully customizable dashboards,
Extensive Media Coverage: all types of web sites, Facebook, Twitter, Google+, YouTube, Vine, WordPress, VKontakte,
Dailymotion, Vimeo, Tumblr, blogs, forums, comments, review sites, sharing and bookmarking sites. Monitoring of
Instagram and Foursquare available with BoomExtra subscription.
Search: offers standard keyword searches and flexible Boolean searches with logical operators for more relevant
results, search ranges can be down to minutes,
Filtering for Spam: automatic filtering of spam with BoomSonar SmartAlgorithm that blocks all spam content.
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Workflow Management: Supports multiple users' accounts and dashboard settings and offers workflow
management with admin tools including account management, task assignment, prioritization and routing options.
Website Categorization: Detailed categorization tree of the websites by site content, with over 3,000 sub categories,
Actionable Insights: real time notifications on business opportunities, lead generation, customer relationship
management, crisis detection and crisis prevention for brands.
Data Filtering: filtering of results by media type, topic/keywords, category type, channel, domain, user name, time
period (today, past 7 days, etc.), Boolean text search, sentiment, and others,
Geo Filtering: filtering of results by geography, from national press down to local newspapers,
Geo Maps: geographical result maps are available for both social media and local news sources,
Screen Capture 1: BoomSonar Monitoring Dashboard with Extensive Filtering Options
BoomSonar Results Can Be Filtered for Time Ranges, Language, Specific Keywords, Site Categories, Influencers,
Domains and more
Data Visualizations: more than 70 customizable interactive charts and graphs including bar charts, line charts,
doughnut, barometer, radar charts, area charts, geo maps, timelines and others.
Key Metrics: offers a wide range of metrics including
o BoomRank: All data sources are ranked with regard to popularity, backlinks and SEO ranking,
o Influencer score,
o Sentiment,
o Share of voice,
o Volume of post/tweets/retweets today, last hour,
o Average number of posts/tweets per minute,
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Most shared hashtags and links,
Most mentioned users,
Most used applications to tweet,
Tweet/retweet ratio, and others.
Trend Analysis: offers key metrics over time including volume of post over time, sentiment trends, and others,
Topic Analysis: automatically determines key topics related to user query via machine learning models and semantic
analysis,
Tag Cloud: Tag Cloud for all channels, where customized tags are scaled in size depending on frequency of mentions
within specific user query,
Auto Sentiment Analysis: automatically assigns sentiment (positive, negative, neutral) to each posts and offers
sentiment analysis by media type, competitors, and sentiment trends for English, German, French, and Turkish
languages.
Influencers Analysis and Profiling: identifies the most influential individuals and provides access to influencer data
such as name, number of tweets, followers, following, post rank, and others. Influencers’ accounts on different
channels can be unified in a single influencer profile
Campaign Monitoring: monitoring the performance of marketing campaigns and performance comparison of current
and prior marketing campaigns,
Competitive Analysis: facilitates competitor analysis by monitoring brand and competitors’ social activity, sentiment,
engagement and campaigns,
Reporting: dashboard reporting, exportable reports and automated reports in various profiles,
Data Export: users can download results and report in PDF, Microsoft Excel and Microsoft PowerPoint formats,
Data Archiving: unlimited archiving of user data and content,
Engagement Function: a feature that allows users to reply, post and share directly from within BoomSonar platform,
Management and Publishing: publishing functions are available through BoomManager for Facebook and Twitter.
Management tools helps users to manage all activities in multiple accounts, see and interact with direct messages
and mentions, post or schedule content with exact previews and engage in Social CRM activities.
Real Time Alerts: real time 24/7 automated alerts based on user’s keywords, queries, rules, automated sentiment,
result volume, BoomRank; Influencer, Celebrity, Journalist and other user lists, thresholds, trending topics and etc.
delivered via email, SMS and Telegram App
Firehose Access to Major Sources: BoomSonar has firehose access to Twitter, Tumblr, WordPress, IntenseDebate
and Disqus data for real time monitoring,
Historical Data: historical data for all channels is available on request. BoomSonar offers historical data down to the
first tweet on request, via BoomSonar agreement with Gnip. It also offers historical data down to 2009 for other
sources from its own data archives.
Facebook Topic Data: is available as an optional extra,
API Integration: easy API integration with third party clients,
Support: ongoing email and telephone client support available.
Clients:
Over 300 brands operating in Energy, Retail, Banking & Finance, Telecommunication, Food, Automotive, Fashion,
Pharmaceuticals, Tourism, Insurance, Shopping, Construction, Press & Publishing, Cinema, Cosmetics, e-commerce and
other mainstream sectors and to assist digitalization of communication processes.
Clients include Alfa Romeo, American Hospital, Bayer, Beko, Body Shop, Bosch, Citibank, EnerjiSA, Ferrari, Fiat, Ford, HTC,
Hyatt Regency, Jeep, Koc Holding, Koc University, Lancia, LcWaikiki, Le Pain Quotidien, Loreal, Lowe Istanbul, Maserati,
Mavi Jeans, McDonalds, Novartis, Pegasus Airlines, Pinkberry, Shake Shack, TEB BNP Paribas, Turk Telekom, Yves Rocher,
Victoria's Secret and others
Pricing:
Optional keyword or volume based pricing starting from $190.
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Screen Capture 2: BoomSonar Monitoring Dashboard
Offering Customizable and Interactive Graphs and
Charts for Analyzing Web and Social Media Results in
Real Time
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Screen Capture 3: BoomExtra
- Offers Monitoring of Additional Social Channels that Require a Different Analysis Approach
Screen Capture 4: BoomSonar Newshub A Real Time Command Center, Designed to Provide a Real Time Summary of Brands' Online Assets.
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Screen Capture 5: BoomSonar Management Page
- Allowing Users to Post on Multiple Twitter and Facebook Accounts, Check Messages and Mentions, Reply to Users
and Process Result
Screen Capture 6: BoomSonar Reply to Tweet Pop-Up
- Users Can Reply, Retweet and Direct Messages to Twitter Users within BoomSonar and Easily Create Social CRM
Records
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Screen Capture 7: BoomSonar Social CRM
- Integrated Social CRM Allows Brands to Engage with Customers, Assign Duties to Team Members, Track Customer
Relations and Archive Results
Languages:
BoomSonar covers all languages. Automated sentiment and topic analysis is available for English, German, French, and
Turkish.
Geographic Coverage:
Global
______________________________________________________________________________________________
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Brand24
Company Name:
HQs/Country:
Website:
Company Type:
Brand24
Poland
http://brand24.net
Public Company
11-50
2011
Facebook, Twitter, Video and Photo Sharing Sites (e.g., YouTube, Instagram), Blogs,
Forums, News Sites
Monitoring, Analysis, Reporting, Engagement, Social CRM
(2) English, Polish
Areas:
Languages:
Management:
Contact:
Offices:
Email
Michal Sadowski, Co-Founder and CEO
Karol Wnukiewicz, Co-Founder
Global HQs: Brand24.net, Tamka 16 Warszawa, Mazowieckie 00-349, Poland
Tel.: +48 693 318 640
US HQs: 1562 First Ave #205-2290, New York, NY 10028-4004, United States
Tel.: +1 (718) 618-4483
Europe: Warszawa (Poland)
Americas Region: New York (NY)
For General Inquiries: help@brand24.net
Direct Email: Mike Sadowski, Co-founder and CEO, email: mike@brand24.net
Product Overview
Brand24.net is a Poland-based technology company that offers social CRM and social monitoring platform, which
empowers brands to get real time customer insights and actionable intelligence relevant to their products, brands,
competitors, person, or topic of interest across multiple social media platforms including: Facebook, Twitter, YouTube,
blogs, message boards and news sites. Brand24 dashboard is currently available in Polish and English version.
Brand24 provides access to customer insights, influencer analysis, sentiment analysis, automated & customized PDF
reports, infographics and much more online, as well as via instant email or mobile app alerts. It helps marketing
professionals prevent potential crises, and offers an opportunity to reach brand ambassadors or prospect customers while
identifying sales leads.
Industry Focus:
Brand24 caters to companies of all sizes, across all industry segments.
Marketing & Communications, PR, Campaign Monitoring, Social Analytics, Brand Reputation and Crisis Management,
Sales & Lead Generation, Business Intelligence, Influencer Targeting, Lead Generation, Market Research, Customer
Insights, Marketing, E-Commerce
Product and Service Availability:
Software Hosted, Mobile, Consulting, White Label
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▪ Real Time Monitoring: the system crawls the web in search of selected keywords with dashboard displaying new
results in real time,
▪ Data Latency: depends on the client subscription - ranging from real time update for the Professional Max plan,
hourly update for Professional Premium plan to 12 hours update for Personal Plus plan,
▪ Dashboard: beautiful, easy to use, intuitional,
▪ Search: standard keywords search ranging from 5 keyword search for Personal Plus plan to 60 keyword searches for
Professional Max plan,
▪ Filtering for Spam and Duplicate: multiple-step filtering system to remove the spam and duplicate content.
▪ Data Visualizations: extensive range of interactive graph and charts, including line chart, doughnut chart, pie chart,
bar chart and others,
▪ Media Coverage: extensive media coverage including Facebook, Twitter, video and photo sharing sites (e.g.,
YouTube, Instagram), blogs, forums, news sites,
▪ Data Filtering: filtering of results by: media type, time period (days, weeks, months, last month, etc.), sentiment,
influencer score, number of visits, domain, author and groups,
▪ Key Metrics: volume of posts, estimated social media reach (based on number of authors talking about monitored
phrase, number of their followers/subscribers/friends, visibility percentage typical for selected social networks),
share of voice by media type, share of voice by contents (USG, shared, editorial), number of likes, retweets, favorites,
sentiment, estimated influence and others,
▪ Trend Analysis: key metrics over time including volume of posts and sentiment trending,
▪ Automated Sentiment Analysis: automated identification of sentiments with 75% accuracy (positive, negative,
neutral). Key metrics include: sentiment count, share of voice by sentiment (%), sentiment trending, the most
frequent reasons of users’ (dis)satisfaction, quotes of content with most positive and negative sentiment,
▪ Influencer Profiling Analysis: identifies the most influential authors and offers influencer profiling and estimated
influence,
▪ Social CRM: offers tools to aggregate the discussions and list of contacts/clients,
▪ Campaigns Monitoring and Measurement: empower brand to analyze and measure the performance and impact of
social marketing campaigns,
▪ Viral Content & Analysis: measure the velocity and direction of user’s marketing campaign, the reach and effect of
company’s marketing efforts,
▪ Competitive Analysis: continuous monitoring of competitor activity across Internet,
▪ Data Archiving: allows users to save up to one year of historical data depending on the subscription plan - 12 months
archive for all Professional plans and 1 month archive for Personal Plus plan,
▪ Data Export: users can export and download data, reports, charts and quotes in Microsoft Excel and Adobe pdf
format,
▪ Data Alerts: real time alerts delivered via email or mobile application informing when someone mentions your
company or product name,
▪ Reporting: offers extensive range of automated reports delivered in pdf format. The reports include the most
important data for user’s brand, product or a topic and range of charts presenting the number of discussions
connected to user’ brand, sentiment analysis, influence analysis, and much more,
▪ White Label: allows users to configure the dashboard’s look by adding their logo, colours, etc.,
▪ Engagement Function: users cannot engage directly from within Brand24 platform, however the platform can be
integrated with CRM software and has API support, so users can incorporate Brand24 with other applications,
▪ Mobile: mobile applications for iOS and Android,
▪ Workflow Management: supports multiple user accounts up to 10 users and offers workflow management with
admin tools including account management, task assignment, auto prioritization and routing, and other features,
▪ API Integration: seamless integration with third party client applications including CRM systems,
▪ Client Support: email, FAQ, video tutorials, telephone support and chat for all plans. Additionally, live help for all
Professional plans as well as dedicated consulting support and specialized training available for the Professional Max
plan.
Clients:
Ad!vice, Adv.pl, AirFrance, Artefact, ARBO Media, CAM Media, Cheil Worldwide, CitiBank, City Bell, Dall Center Poland,
Decor8, Fast PR, GlaxoSmithKline, H&M, Hala Stulecia, Hanbright, Heureka, IKEA, Initiative, Intel, House of Brands, Intel,
K2, Kool Things, Lemon Sky, LeRoy Merlin, Lucas 24, Midea, Milestone PR, Motoricus.com, Multichannel Internet
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Marketing, Panasonic, Personal PR, Propublic, Publicon, Pride & Glory, Raiffeisen Bank, Shoper, SpeedUp, Super-fi, They
PL, Think Media, Vichy, Viessmann and many others.
Screen Capture 1: Brand24 Desktop and Mobile Dashboards – Mentions
Mentions and Reach Trend Analysis and Volume of Mentions by Media Type
Screen Capture 2: Brand24 Dashboard – Analysis
Influencers’ Mentions, Influence Score, Influence and Reach, Key Metrics (Volume of Results, Social Media Results,
Results Beyond Social Media, Estimated Social Media Reach, Positive Mentions, and Negative Mentions), Word Cloud
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Screen Capture 3: Brand24 Dashboard – Analysis
Mentions by Category, Influence of Social Media Authors, and Most Active Social Media Authors
Screen Capture 4: Brand24 Dashboard – Sources
List of Authors and Key Metrics (Number of Results, Reach, Share of Voice, Estimated Influence, Influence Score)
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Screen Capture 5: Brand24 Dashboard – Comparison
Competitive Analysis including Volume of Mentions Over Time by Competitors, Competitor Data such as Volume of
Mentions, Sentiment, Share of Voice by Media Source and Share of Sentiments
Pricing:
Brand24 currently offers three major plans:
▪ Personal Plus for $49/month: The plan covers 5 keywords, 50k mentions/month, update every 12 hours, 1
month archive, 1 user, data analysis, sentiment analysis
▪ Professional Premium for $99/month: The plan covers 10 keywords, 500k mentions/month, update every hour,
12 months archive, 5 users, data analysis, sentiment analysis, extending limits, social media reach, live help,
groups, opinion leaders, Excel file export
▪ Professional Max for $349/month: The plan covers 25 keywords, 1.25 M mentions/month, real time update, 12
month archive, 10 users, data analysis, sentiment analysis, extending limits, social media reach, live help, groups,
opinion leaders, Excel file export, pdf reports and consultant.
▪ Brand24 also offers custom plans based upon client’s requirements and needs. For more information contact
Brand24 representative at mick@brand24.net or +1 (718) 618-4483.
▪ Brand24 offers 14-day free trial for everyone – no contract or credit card needed.
Languages:
Text and sentiment analysis available in English and Polish version.
Global
______________________________________________________________________________________________
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BrandsEye
Company Name:
Company Type:
HQs/Country:
Website:
BrandsEye (Pty) Ltd.
Private
10-50
South Africa
http://www.brandseye.com
2008
Blogs, Classified, Microblogs, Video and Photo Sharing Sites, Forums, Consumer
Reviews, Wikis, Podcasts, Comments, Social Networks, Knowledge Market
Monitoring, Analysis, Engagement, Verified Online Data, Sentiment Specialists
60+
Areas:
Languages:
Management:
Contact:
Offices:
Email:
Jean Pierre Kloppers, CEO
David Tinker, CTO
HQs: BrandsEye Ltd., 1st Floor, Quirk Building, 97 Durham Avenue, Salt River, Cape
Town, 7925, South Africa;
Tel: +27 (011) 035 5698
UK Office: BrandsEye Ltd., 1 Knightsbridge Green, London SW1X 7NW, United
Kingdom;
Tel: +44 203 318 5603
Africa: Cape Town (South Africa), Johannesburg (South Africa);
EMEA Region: London (UK)
For General Inquiries: contact@brandseye.com
Product Overview
BrandsEye, is one of the leading online and social monitoring, listening and analytics tools in South Africa, with both local
and international clients. It helps businesses and organizations track and evaluate their online presence and extract
valuable insights out of the data to better inform their strategic business decisions
It automates all variables which are assigned to each individual mention, currently offering a range of variables, among
which are sentiment, brand relevancy, media type, country, language, online influence, topic analysis, and many others.
It combines automated data collection and filtering with human analysis for scoring on sentiment and relevance. It is one
of few online monitoring tools to use human-verified data to increase data accuracy for business intelligence. The
BrandsEye Crowd represents a large community of real people who bring local context and judgement to evaluate and
contextualize online mentions. The Crowd is supported by computer platform that employs techniques to ensure
consistent accuracy and feeds more reliably contextualized data back to BrandsEye ensuring that clients generate
accurate results.
BrandsEye offers a range of reports on social media campaign performance and ROI, empowering users to devise targets
and KPIs, measure performance and determine ROI and AVE of marketing spend for both ATL and BTL campaigns. It offers
influencer analysis by analysing authors/source credibility, number of unique authors, reach of ambassadors, influencers
and the community taking part in the conversation. Its benchmarking tool allows organizations to understand how they
benchmark against competitors or to compare different campaigns or divisions to assess relative performance. BrandsEye
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also provides automatic notification system, which delivers email alerts in the event of PR problems, opportunities or
threats, or interactions with key influencers.
Marketing and Communications (Marketing Strategy, Community Development), Market Research (Market Analysis,
Competitive Analysis and Benchmarking), Online Reputation Management, Risk Management and Monitoring, Analysis,
Engagement, Verified Online Data, Sentiment Specialists
Industry Focus:
BrandsEye caters for companies across all industry segments.
Hosted software, Project based, Data provision and Reporting
SaaS: Software as a Service
Real-time monitoring and reputation scoring
Data verification and enhancement
Customizable Dashboards: customizable rules for incoming mentions; qualifies and quantifies impact of
mentions, offers free tagging of mentions for deep segmentation, flagging of mentions requiring action;
customizable volume and trend charts in combination with filters.
Technology: BrandsEye uses power of the crowd and Moreover /Metabase and Gnip solution for access to news
and information categorized and ranked with over 50 key pieces of metadata. Through their plug-in BrandsEye
Crowd, monitored conversation can be sent to a team of humans to be rated according to country, language,
relevancy, sentiment and tag.
Extensive Media Coverage: BrandsEye leverages LexisNexis Moreover Metabase and Gnip to offer extensive
news media coverage, including local, national and international news, business and industry publications,
consumer magazines, trade journals, wire services, corporate press pages, government and academic sources;
BrandsEye covers a broad array of mainstream press, blogs, forums, aggregators and directories internationally.
Additional data sources are added regularly and clients are also able to plug in custom sources provided an
appropriate feed is available. Social Media coverage includes Facebook, Twitter, Google+, Instagram and VK, one
of Europe’s largest social networks.
Search: standard keyword search, include/exclude terms option,
Filtering for spam and duplicates,
Data Filtering: filtering of results by media type, demographics, sentiment, author name, language, country, date
(day, week, month, year or specific time range), action/process status, assignee, relevance source credibility,
topic, etc.,
Geo-location Heat Maps: maps allowing users to locate their audience across the world,
Drill Down Capabilities: drill down analysis to individual mentions,
Metrics: volume of mentions, sentiment, share of voice, share of conversations, target audience by gender,
country, and language, author credibility (influence metric measuring the influence of contributors),
opportunities-to-see (measures the potential reach of user conversation), advert value equivalent (earned media
value of user conversation), reputation (tracks how the conversation is impacting user reputation), domain and
credibility analysis,
Trend Analysis: volume of mentions over the last week, fortnight, month, quarter, or year, sentiment trending
and others,
Historical Data: offers more than 2 years of historical data,
Sentiment Analysis: automated and human sentiment analysis,
Influencer Analysis and Profiling: identification of top influencer, contributor and engager, the most influential
authors by their following, reach or engagement. It analyses authors through source credibility, number of
unique authors, reach of ambassadors, influencers, and the community.
Topic/Theme Analysis: identifies key themes emerging from the conversation to understand popular topics,
Word/Tag Cloud: displays the most frequent words in conversations around to the selected topic,
Competitive Monitoring and Benchmarking Analysis: shows how specific brand performance compares against
competitors to assess relative performance. It compares conversations about specific brand against its
competitors, tracks competitors’ online presence to assess sentiment, share of voice and benchmark growth in
a particular category, as well as brand’s risk profile against competitors to understand industry norms. It tracks
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more than one brand and each brand can be divided into subcategories (sub-brands, products, associate
individuals).
Campaign Monitoring and Measurement: allows for the comparison of the success of various campaigns
through brand awareness and brand perception. Its BrandsEye’s Reputation Metric calculates online reputation
in a single score. The score compares volume of conversation vs. company brand’s reputation over time showing
the reputation effect of any spikes or sentiment changes in conversation. Its BrandsEye’s Ad Value Equivalent
(AVE) score – assigns a monetary value to the earned media a brand receives. With the AVE score, Twitter,
Facebook, press and other online conversations can now be assigned a real monetary value.
Data Export: export of dataset in csv format to allow easy integration, storage or further analysis,
Data Archiving: allows users to store their data and content,
Reporting Capabilities: allows unlimited reports for various recipients and uses an optional delivery of
notifications and alerts to designated recipients. It offers a “save” reporting dashboard function to save and
reproduce full report based on any combination of the 40+ variables (no limits to the number of saved reports
per account)
Alerts: standard and threshold alerts delivered via email and SMS, RSS feeds, direct message over Twitter
(immediately or on a daily, weekly base). Users can receive immediate alerts and notifications on areas of
concern including strong sentiment, particular types of content and influential authors,
Workflow Management: offers integrated team workflow and provides support for an unlimited number of
users who have access to the services. It includes account admin (enabling users to update billing details, upgrade
software subscription, top up data verification and review a log), user permissions, mention notification settings,
allows users to share the information with other team members and make comments on particular situation.
The following BrandsEye screenshots illustrate some of the elements of BrandsEye capabilities:
BrandsEye reporting functionality, customizable volume comparisons, world clouds among numerous other
widgets available for analysis
Regional conversations segmented by human verified sentiment
Accurate data – the difference between automated sentiment vs BrandsEye Crowd verified sentiment.
Screen Capture 1: BrandsEye Trend Analysis
Volume of Mentions Over Time
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Screen Capture 2: BrandsEye Dashboard – Word Cloud
Screen Capture 3: BrandsEye Dashboard – Share of Voice by Media and Gender Analysis
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Screen Capture 4: BrandsEye Dashboard – World Map by Verified Sentiment
Clients:
BrandsEye clients include Coca Cola, Cell C, Uber, MWEB, Elizabeth Arden, South African Breweries, Repucom, Retroviral,
Mediclinic and Adidas, amongst many others.
Pricing:
The company currently offers several software subscription plans (all listed prices and service offerings are subject to
change and a consultation with a BrandsEye Engagement Executive):
BrandsEye Lite Plan for $500/month (includes 10 search phrases, real time search, 3 user seat, all language
search, automated sentiment analysis, email customer support, 200 human-verified mentions included, 25,000
mentions, email and RSS alerts); 2 week trial available;
BrandsEye Standard Plan for $1000/month (includes 100 search phrases, real time search, 10 user seats, all
language search, 600 human-verified mentions included, 100,000 mentions, automated sentiment analysis,
telephone customer support, full data export, email and RSS alerts); 2 week trial available;
Corporate Plan pricing subject to consultation;
Enterprise Plan pricing subject to consultation;
BrandsEye also offers data verification services for multiple data variables including sentiment, source, and
country of origin. It is offered to supplement the free human-verified mention allocation already included with
its software subscription packages (except the Lite Plan): Small Package for $310/month covering 500
verification, Medium Package for $530/month covering 1,000 extra verifications, Large Package for
$2,200/month covering 5,000 extra verifications and Giant Package for $3,500/month covering 10,000 extra
verifications.
BrandsEye also offers offline reporting and analysis for clients who prefer to have their report compiled by
BrandsEye expert analyst. Both services are charged on at an hourly rate of $100. The hourly rate for reporting
services covers top line data filtering and presentation of standard key metrics including volume, credibility,
sentiment, domain, author, country, opportunities-to-see, advert value equivalent and themes. The hourly rate
for analysis services is $125 and covers conversation analysis, key insights based on client strategic, business or
marketing objectives.
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Languages:
BrandsEye is able to automatically detect text in more than 60 languages including all 11 South Africa national languages,
plus Arabic, Bengali, Chinese, French, German, Hindi, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Swahili,
Turkish, and others, and can display diverse character sets including Arabic and Russian. Sentiment analysis using the
BrandsEye Crowd can be conducted in any of these languages, and assists in training our sentiment algorithm for
improved prediction. The Crowd currently verifies data in the native languages of 12 different countries across the world.
Worldwide
______________________________________________________________________________________________
Cision PR Edition
Company Name:
HQs/Country:
Website:
Company Type:
Cision
United States
www.cision.com
Private
1,001-1,500
2015
Print Media, Web & Wire distribution, Broadcast, Social Media: Blogs, Blog
Comments, Mentions on more than 10 platforms including Facebook, YouTube, Flickr,
Twitter; LexisNexis
Engagement, Distribution, Monitoring, Analysis
7
Areas:
Languages:
Management:
Peter Granat, CEO
Paul Salay, CCO
Jack Pearlstein, CFO
Maureen Calabrese, CPO
Jeremy Thompson, Managing Director, EMEA
Contacts:
HQs: Cision, 130 E Randolph St., Chicago, IL 60601, USA
Tel.: 312-922-2400
Europe: Coimbra (Portugal), Frankfurt (Germany), Helsinki (Finland), Lisbon
(Portugal), London (United Kingdom), Lyon (France), Paris (France), Riorges (France),
Stockholm (Sweden)
Americas: Bellevue (WA), Beltsville (MD), Chicago (IL), Ferndale (WA), New York (NY),
Portsmouth (NH), Raleigh (NC), San Mateo (CA), Toronto (Canada), Montreal
(Canada), Quebec City (Canada)
Asia Pacific Region: Shanghai (China)
Offices:
Email:
General Email: Email: info.us@cision.com; info.uk@cision.com
United Kingdom: Cision UK, 16-22 Baltic Street, London, EC1Y 0UL; Telephone: 0800
358 3110; Email: info.uk@cision.com
Germany: Email: info.de@cision.com
North America: Cision US, 130 E Randolph St., Chicago IL 60601, Tel: 312-922-2400
Email: info.us@cision.com
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Nordic Region: Magnus Thell, MD Nordics; Email: info.se@cision.com;
Tel: +46 (0)8 507 41000
Direct Contact: Michelle Tisdale: Director of Product Marketing, email:
michelle.tisdale@cision.com
Product Overview
Cision is a leading global media intelligence company that offers the industry most comprehensive PR and social software,
rich analytics and Global Insight team to enable communication, social media and content marketing professionals to
plan, execute and measure influencer-oriented campaigns in one integrated platform to improve their marketing and
make more data driven decisions. Its innovative solutions help communications professionals access the world’s largest
media and blogger database, distribute press releases, manage influencer outreach, measure social media activities and
analyze the effectiveness of campaigns.
Cision has recently combined with Vocus, also represents the Gorkana Group, Visible Technologies, PRWeb, Help a
Reporter Out (HARO) and iContact brands. In 2015, it has introduced Cision PR Edition that combines the best public
relations, content and social media management features from Cision and Vocus into the most comprehensive
communications solution available today.
Cision PR Software comprises four major components: Media Database, Press Release Distribution, Content Marketing,
Media Monitoring, Media Analysis and Reporting. Cision offers the world’s most comprehensive and accurate media and
influencer database with over 1.6 million records and market’s premier content distribution and amplification network,
across thousands of websites throughout the world, including PRWeb, Marketwired, email, online newsrooms, social
media and Help a Reporter Out (HARO) integration. Users can broaden their campaigns to target and engage both
traditional and top social media influencers from one platform. It provides the most comprehensive media monitoring
platform that tracks social content, broadcast, print and online news, featuring premium monitoring through partnerships
with the Associated Press, LexisNexis, Twitter and others, as well as advanced analytics to deliver global insights into
communication initiatives, including real-time measurement of content marketing KPIs such as reach, impact, sentiment
and share of voice, through more than 200 customizable charts and automated analysis dashboards
Cision PR Software most recent addition include new Influencer Search functionality that leverages the big-data
capabilities to index hundreds of thousands of tweets daily allowing users to conduct real-time searches for topics
influencers are talking about, helping them to create highly customized pitches and build more effective media
relationships. Cision PR Software also offers new social media functionality, monitoring and engagement tools and
market-leading media tools, such as the brand new Streams feature that allows users to monitor real-time social and
traditional media in a single, integrated view.
In addition to PR Software, Cision product portfolio also offers:
▪ Social Software: searches millions of post and mines the data that help organizations monitor performance of
key brand attributes, target emerging brand value drivers and make informed business decisions.
▪ Government Relations & PAC: enhance government relations campaigns by monitoring and influencing Capitol
Hill and every state legislature and ensure PAC compliance for FEC filings.
▪ PRWeb: news release service for traffic and sharing helps organizations distribute company’s news to
consumers, reporters, news site and search engine on the Web and build brand awareness, increase visibility
and earn media coverage by reaching their target audience.
▪ HARO: helps organization to automatically receive queries from reporters who need their expertise.
Industry Focus:
Cision offers services and solutions for businesses across all industry sectors
Marketing & Communication, PR, Online Reputation, Social Media Management
Product and Services Availability:
Software Hosted, Cloud, Consulting
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▪ Media Database: Comprising traditional and social media contacts
o Traditional Media: Comprehensive media database containing 1.6 million contacts, outlets
opportunities
o Search: search by topic, beat or what someone is writing about,
o Profiling: in-depths profiles including traditional media contact preferences, topic of interest, personal
pet peeves, biographical information and more, includes Gorkana Premium Profiles and media updates
o Help A Report Out (HARO): a community of 35,000+ journalists representing 100,000 news outlets
looking for sources, also offering HARO Premium’s Industry Newsletters, alerts and online search to help
users easily connect with relevant media at the right time.
o Editorial Calendars: allows users to get press coverage by searching hundreds of thousands of media
calendar listings, access lead times for features, news and advertising opportunities and leverage HARO.
o Social Media Contacts: access more than 300,000 digital influencer profiles from more than 50 social
platform such as blogs, Twitter, Facebook and LinkedIn.
o Influencer Marketing: access social profiles of influencers across social channels and leverage detailed
pitching tips, contact preferences, social demographics for each influencers and their influence score.
▪ Press Release Distribution: allows users to distribute all their content (press releases, articles, videos, photos,
infographics and more) with one tool by leveraging PRWeb, Cision’s alliance with Marketwired and major wire
services. Users can customize the PR distribution by journalists and influencers in specific areas and by location
(locally, internationally, by country and continent)
▪ Press Release Measurement and Reporting: reports on campaign performance by media type and location,
number of impressions, audience sentiment, compare distribution results of different releases, and others,
▪ Email Distribution: allows users to create customized emails with each contact’s name, title, outlet and measure
releases’ impact with activity tracking, news monitoring, open rates and more,
▪
▪
Knowledge Management:
o Content Creation: Cision’s Content Marketing Suite allows users to easily create content that is
optimized and visually appealing by easily uploading and incorporating photos, videos, infographics and
marketing collateral from user’s Cision media Library,
o Content Amplification: content amplification through Cision network of thousands of premier publisher
sites, by targeting, A/B testing (to see which headlines drive more engagement), by empowering
employees, partners and customers, and others.
o Campaign Monitoring and Measurement: metrics and insights including page views, unique visitors,
downloads, impressions, clicks, traffic, visitor’s location, to identify content marketing strengths and
growth opportunities.
Traditional and Social Media Monitoring: allow users to understanding the impact of their story by knowing
what people are saying about it across traditional and social media monitoring tools.
o Customized Dashboard,
o Streams: easy and clean way to review monitoring initiatives and engagement opportunities side by
side. Load any saved monitoring search in Streams to listen and view coverage from internet,
LexisNexis, blogs, Facebook, and Twitter. It also provides the ability to share and engage with your
audience in real-time.
o Near Real Time Monitoring,
o Data Latency: data latency depends on the source. The majority of content that is published by the
source is received and viewable by the customer anywhere between 20mins and 1 hour. This includes
post processing of sentiment, company mentions, competitor mentions and any other data analysis.
o Data Coverage: monitors all forms of social media including more than 300+ Blogs, 150+ million social
media sites, social networking sites (e.g., Facebook, YouTube, Flickr, Twitter, etc.), forums, opinion sites,
broadcast and video (premium radio and TV broadcast monitoring which combines with existing news
and social media monitoring, which boosts monitoring coverage to 210 demographic market areas
(DMA) in the United States and additional coverage in 15 major international markets in Canada, China,
France, Germany and the UK, among others), print media (newspapers, trade and consumer magazines,
business and trade journals, newsletter, LexisNexis Library of content covering ~17+K print
publications), and online media (nearly 400,000 news websites).
o Data Visualizations: more than 200 interactive charts and graphs,
o Search: supports multiple keyword searches; a full Boolean search;
o Filtering for spam and duplicates,
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Filtering: filtering of results by region, media type, topic, sentiment and others
Key Metrics: volume of posts, unique visitors per month, publicity value, sentiment, influence and
others,
o Viral Content Analysis: offers virality metrics including engagement ranking, number of Twitter
followers, vote count, number of comments and more to understand the viral nature of stories and
campaigns,
o Sentiment Analysis: analyze brand mentions to measure the sentiment of bloggers, tweeters and
readers,
o Influencer Analysis and Profiling: rank top tweeters and bloggers by number of followers, retweets,
blog comments and activity volume.
o Mobile Application: Cision’s Mobile app is available to clients to create News Forward. They will be
able to see new News coverage flow into the app at their scheduled alert time. Users can click into
articles for detailed view of the information and link, share via LinkedIn, Facebook, Twitter, and via email
or SMS. (excludes print coverage)
Reporting:
o Data alerts: email alerts within 24 hours of the publication of news coverage,
o Reports: scheduled daily email reports that summarize the coverage user receives,
o Executive News Briefing: daily customize news briefs to keep employees, executives and stakeholders
updated on company, industry and competitor news, as well inform them about the popularity and
resonance measures of user’s company, competitors and industry.
o Data Export: in Microsoft Excel (csv, xls), XML Spreadsheet, Adobe pdf, and RTF,
Media Analysis and Reporting:
o Key Metrics: volume of mentions/posts by project, client, product, spokesperson or campaigns, reach,
media mix, share of voice, sentiment, influence, impact (articles are evaluated on 25+ factors such as
placement, headlines, and scope of coverage)
o Trend Analysis: various metrics over time,
o Competitive Analysis: helps users to see how they are performing in relationship to their competitors
offering measures such as share of voice against competition,
o Sentiment Analysis: sentiment applied in real time offering sentiment identification, scoring and
trending,
o Campaign Monitoring and Measurement: measuring the performance and success of marketing
campaigns,
o Topic Analysis: including hot topics to identify new opportunities,
o Word/Tag Clouds: identifies the most frequent keywords/topic occurring in selected conversations to
provide additional insight into the word choice user’s influencers and competitors use in conversations.
This enables companies to refine content and messages in their future communications, use the
same/similar words their customers or competitors use.
o Reporting: dashboard reporting showing real-time snapshots of the effectiveness of PR campaigns, as
well as social media performance reports and presentation ready charts and graphs that can be easily
created, saved, and exported to keep teams across the organizations informed.
Engagement Function: allows users to manage Twitter, Facebook and LinkedIn media activity and engage with
their audience by sharing news, press releases and key company information from one inbox,
Data Archiving: unlimited access to the content captured around user search. No auto delete or removing of
content. Allows for period over period analysis.
Workflow Management: supports multiple users. It offers robust workflow management so users can see
deliverables, deadlines, tasks, as well as results and ensures alignment between organization internal team,
agencies, and their parties with one shared project plan. It ensures that teams have access to all notes and
activities to properly respond to reporters.
API Integration with third party applications,
Support: Dedicated Account Manager, on-demand & live training webinars.
o
o
▪
▪
▪
▪
▪
▪
▪
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Screen Capture 1: Cision PR Edition – Track Your Story
A Comprehensive Media Monitoring Across Social Media, Broadcast & Video, Print Media, Online Media to Identify
Conversations and Influencers That Impact Your Brand
Screen Capture 2: Cision PR Edition – Influencers Analysis and Profiling
Tapping Into a the Industry’s Most Comprehensive Media Database of More Than 1.6 Million Contacts, Outlets and
Opportunities to Find the Journalists, Bloggers and Social Influencers Who Can Spread Your Message
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Screen Capture 3: Cision PR Edition – Traditional Media Contacts
Screen Capture 4: Cision PR Edition – Analytics
Measuring and Analyzing the Effectiveness of Campaigns with Targeted Media Analysis and Executive Reporting
Offering 200+ Charts and Reports
Clients:
Cision currently serves more than 100,000 customers and 97 out of the top 100 agencies. Clients include Xerox, Microsoft,
Newtown Memorial Fund, All Children’s Hospital, The Humane Society, County of Los Angeles, Convoy of Hope, POS
Supply Solutions, ExpertBail, Menus That Talk, Symmetry Software, Tony Roma’s, PA Breast Cancer Coalition, and
Arlington Convention and Visitor’s Bureau.
Pricing:
Flat rate for online monitoring regardless of the number of articles found.
Languages:
7 languages including English, Chinese, French, German, and Spanish.
Worldwide
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Cogia Web Observer 3.0/ Text Mining /Web Audit / Report / Alerts & News Clipping
/ Engagement Tool
Company Name:
HQs/Country:
Website:
Company Type:
COGIA INTELLIGENCE
Germany
http://www.cogia.de/en
GmbH (a German Corporation)
21-100
2007
Communities, Blogs, Newsgroups, Forums, Opinion, News Portals, Social Networks
(e.g., Facebook, MySpace), Microblogging Platforms (e.g. Twitter), Video Sharing Sites
(e.g., YouTube), Social Bookmarking Service, Internal Databases, Print, Audio/Video
Monitoring, Analysis, Webaudits, Reporting
All common languages
Areas:
Languages:
Management:
Contact:
Pascal Lauria, CEO
Company HQs: Cogia GmbH, Poststr. 2-4, 60329 Frankfurt am Main, Germany
New York Office: 152 Madison Avenue, 22nd Floor, New York, NY 10016;
Tel.: +1 (646) 450-8580; E-mail: info@cogiaintelligence.com
Offices:
EMEA Region: Frankfurt (Germany), Kreuzlingen (Switzerland), Rome (Italy), Ferrara
(Italy);
Americas Region: New York (NY);
APAC: Tokyo (Japan);
Mumbai (India);
General Contact: Cogia Intelligence Global: info@cogia.de,
Cogia Intelligence USA: Email: info@cogiaintelligence.com
Direct Contact: Pascal Lauria, email: p.lauria@cogia.de
Email:
Product Overview
Cogia offers products for an intelligent information search, information management, and information analysis.
Technological guarantor for its competence in this field is the Cogia System: a modular software for an automatic textual
analysis and structuring of documents:
Web Observer 3.0 - A unique solution for the automatic monitoring of web and social media content with widgetbased dashboards for presenting all required information for the search, interactive analysis, statistical evaluations
and visualizations. It helps businesses, market research organizations and agencies, to continuously collect data on
the opinions of customers and citizens and enables them to respond promptly and proactively to the opportunities
and risks identified with an automated monitoring of important issues.
Text Mining - Qualitative and quantitative analysis of internal data. The Cogia System offers open interfaces so that
the basis data can be imported without difficulty. For the analyses a proven ‘bundle’ of tested text mining technology
is used whereby the comments can be evaluated according to different criteria. It delivers a structured overview of
heterogeneous data, detects patterns and conspicuous differences in the answers of the surveyed respondents,
identifies also ‘weak’ signals which otherwise would be lost in random noise, visualizes the results in intuitive
understandable graphs, helps to achieve hypotheses for future surveys and provides important reference points with
regard to strategic planning.
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Web Audit - Status quo analysis of digital communication. It provides customers with a detailed situation analysis of
the online-communication in their companies and with a clear description of the relevant connections with the help
of easy-to-interpret graphs and matrix tables which are generated by an intelligent data analysis such as identification
of relevant sources, analysis of the positioning, sentiment analysis, trend analysis, image analysis, share of voice
analysis, quantitative and qualitative analyses, competition analysis, identification of top topics, analysis of the
customer communication and identifying target groups.
Report - Edited summary of the relevant information and analyses. The reports contain analyses to problems such
as: Which issues are under active discussion? Which Likes/Dislikes can be detected? What current trends are
identifiable? Who are the opinion leaders? Where do they articulate themselves? Can certain target groups be
identified? The early identification of emerging trends makes it possible to companies to direct their campaigns with
the best possible value.
Alerts - Customers decide when and how frequently they want to be informed. Event-oriented Alerts are depending
on a special occasion. The alert is triggered automatically as soon as either the amount of documents referring to a
certain subject has exceeded a limit value to be set, or as soon as the tonality of the documents on a given subject
has shifted by a percentage to be determined. The exceedance of the relevant limit values is related to actual average
values in a certain period of time. Regularly Alerts inform the customer ad hoc by e-mail or at specific times about all
the new relevant monitoring results relating to the search queries or to certain subjects.
News Clipping - gives customers an overview of all the alerts which are established and relevant for them. All results
are compiled in a structured way in an e-mail.
Engagement Tool - Management of all social media channels. Engagement console is a multi-tenant system. Social
media channels of different mandates can be managed on a single interface and vice versa users (editors) can be
assigned to the different mandates. User can create and comment on posts, sync all social media networks they are
using, schedule posts in advance and view all photos and videos on the engagement console.
In September 2015, Cogia Intelligence has acquired a Swiss company MeMo News AG, a leading provider of online news
and social media monitoring services to expand its product portfolio to include traditional media monitoring with low
cost solution, while increasing its market presence through the acquisition of more than 100 customers in DACH countries.
MeMo News AG will remain an independent brand with its HQ still in Switzerland as a part of the Cogia business.
Furthermore, Cogia has expanded into the Japanese market establishing a branch in Tokyo, Japan and opened a
representative office in Mumbai, India.
Communication/Press/PR, Issue Management, Market Research, Product Development, Sales and Marketing, Quality
Assurance/ Management, Service/Product Analysis and Development, Competitive Intelligence, Reputation
Management, Call Center Solutions and Customer Relationship Management
Software Hosted, Mobile, Agency, Consulting (covering all project phases, from problem analysis and conceptual advice
across implementation of the systems to ASP services)
Industry Coverage:
Automotive, Aviation & Defense, Banking, Investment & Finance, Chemicals & Petroleum, Consumer Goods, Education &
Training, Energy & Environment, Insurance, Media, Entertainment & Publishing, Public Sector & eGovernment, Retail,
Telecommunications & IT, Transport & Logistics, Pharmaceutical Industry, Security and Antiterrorism
Real Time Monitoring,
Scalable monitoring systems for search, interactive analysis, visualization and statistical evaluation
incorporated into the processes,
SaaS: software as a service,
Customizable Dashboard: customizable widget-based interface to condense information for the purposes of
management,
Technology: Text Analysis procedures based on mathematical-statistical and linguistic aspects (language
identification, summaries, information extraction and multi-lingual sentiment analysis),
Extensive Media Coverage: Communities, Blogs, Newsgroups, Forums, Opinion, News Portals, Social Networks,
Microblogging Platforms, Print, Audio/Video, Internal Databases (from online surveys questionnaires or
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telephone interviews) ; An editing module: enabling clients to put in their own sources and profiles for
categorization;
Data Filtering: filtering of results by media type, by topic, by date, by language, sentiment, by flags etc.
Charts and Visualizations: including interactive graphic analysis (tag cloud, star map, relation browser, topic
map), integrated statistical evaluation (histograms); heat map, etc.
Trend Analysis: volume of mentions over time, sentiment trending,
Automated Sentiment Analysis: uses linguistic and statistical methods to analyze the tonality with which certain
topics, events, persons or products are mentioned (negative, positive, neutrals). It reveals opinion and mood
trends that can be mapped onto a time axis for visualization. Sentiment analysis is performed for all common
languages; other languages can be implemented on demand.
Influencer Analysis and Profiling: identifies opinion leaders and activists or mood setters,
Topic/Theme Analysis: observes the development of relevant topics over the course of time; detects weak
signals in posts and messages, new terms, changed relevancies,
Word/Tag Cloud: six different tag cloud types the user can select,
Star Map shows all terms to which the Web Observer 3.5 has been able to assign certain relevance after analyzing
all documents in the date and filter combination you have chosen.
Heat Map visualizes the total number of mentions on the web and it displays where the people are talking about
a topic most around the world.
Topic Map shows what topics are relevant around the search term.
Flags All users have a possibility to categorize the documents adding flags to them in different colors and use the
flags as an additional filter for further analysis to improve the workflow.
Competitive Analysis and Monitoring,
Campaign Monitoring and Measurement: monitoring-Impact analysis of advertising and marketing campaigns,
Reporting: automatically generated reports through Cogia Report Generator. Cogia also offers CI Reports on a
weekly or monthly basis containing a continuous quantitative and qualitative analysis with a detailed summary
of all important data and key messages to the topics of interest.
Engagement Function: management and monitoring of company's own social media channels as well as external
posts through Cogia Engagement Console,
Alerts: RSS-feeds, automatic standard and threshold email alerts triggered as soon as the appropriate hourly
buzz to a specific keyword or topic exceeds a critical value or encounter a significant changes in the sentiment
values,
Share Function: the search results can be shared with the colleagues internally or via social media channels.
Archiving: a document warehouse in which content from various online sources is archived both systematically
and by topic; all collected data is sustainably stored, even if online data is no longer available,
Mobile: executable at tablet PCs,
Workflow Management: offers multi-tenant application supporting multiple user accounts.
Safe Data Processing – Certified by ISO 27001 and BDSG
Support: online seminar (webinar) and test access to get to know the tool, telephone and email client support
and intensive supervision (hotline support).
Clients/Projects:
24media.it, Bosch GmbH, Commerzbank AG, Alps’ Word, Atos (formerly Siemens AG), BMW, Cegedim, Continental AG,
DZ Bank, Fraunhofer, Hering Schuppener, Mercedes-Benz, MSR Consulting, Office of the Prime Minister of Bavaria, Office
of the Prime Minister of Saarland, Sanofi, Siemens, Sparkasse Sports Total, TTR Group, and others.
Pricing:
Cogia Intelligence currently offers three major subscription plans:
Basic Plan for €550 covering: 1 user, 150,000 posts, English and German language, 5 types of analysis, unlimited
queries, unlimited dashboards, unlimited sources, alert system, automatic translation, automatic summary,
workflow functions, set up training and documentation, hotline support and 6 months of data storage;
Advanced Plan for €1,200 covering 3 users, 1,500,000 number of posts, all European languages, 10 types of
analysis and all features under the Basic Plan plus Report generator, Multi-Client capability and 12 months of
data storage.
Enterprise Plan covering unlimited number of users, unlimited number of posts, unlimited types of analysis, and
unlimited number of queries and all the features listed under the Advanced plan. For pricing, please contact the
company directly.
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-
Screen Capture 1: Cogia Intelligence Web Observer 3.0 – Overview
Relation Browser, Tag Cloud, Top Sites, Term Relation, Indexed Trend Graph, Global Search
Screen Capture 2: Cogia Intelligence Web Observer 3.0
- Top Sites, Top Threads, Influencers
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Screen Capture 3: Engagement Console
Languages:
All common languages; The Company website available in English, German, Italian and Japanese; Sentiment analysis is
performed for all common languages including English, German, Italian, Spanish, Portuguese, Russian, Arabic, Chinese
and others; other languages can be implemented on demand.
Worldwide
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Echobot
Company Name:
Company Type:
HQs/Country:
Website:
Echobot Media Technologies GmbH
Private
30
Germany
https://www.echobot.de
Areas:
Languages:
2011
Online Media, Social Media: Facebook, Twitter, YouTube, Google+, Print Media
Monitoring, Analysis, Engagement, Reporting, Lead Generation, Sales-Leads
Content: any – Language agnostic, Interface: English and German
Management:
Bastian Karweg, CEO
Jannis Breitwieser, CTO
Echobot Media Technologies GmbH, Südendstraße 52, Karlsruhe, 76135, Germany;
Tel.: 0049 721 500 57 500
Contact:
Offices:
Email:
Europe: Karlsruhe (Germany)
General Email: service@echobot.de
Product Overview
Echobot Media Technologies GmbH is one of the leading German technology providers regarding aggregation and
monitoring of online media, social media, and digital content. Echobot offers two solutions: the classic monitoring tool
helps PR and Marketing professionals to find out how people talk about their brand and how effective certain marketing
campaigns have been and the new Echobot Sales tool offers valuable insights into customers and prospects to help
Account managers and sales reps to conduct highly effective sales pitches.
All tools are offered as software as a service applications (SaaS) that allow clients to log in from anywhere on any device.
The underlying search index consists of more than four billion items from hundreds of thousands of qualified media
sources. Through partnerships with over 100 German publishing companies Echobot can also access and license full text
articles that are not available elsewhere. Advanced filtering options, notifications via email alerts, and a newsroom
module to display articles on the clients’ websites complete the offering.
Using modern data science approaches, Echobot Sales can in many cases understand what is happening with a certain
company and trigger timely business related signals to inform the user about important changes to his client base. Using
the tool the client gains valuable insights into his customers and can also identify new relevant leads.
In September 2015, the software has been released in the new and improved Version 2.0 highlighting many new features,
new customization options, and a mobile first approach.
Industry Focus:
More than 750 customers and 100 agencies of all sizes and industries currently use the Echobot platform.
Marketing & Communications, Sales Lead Generation, Customer Care
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Software Hosted, Mobile, Agency, Consulting (Training and Analysis)
Screen Capture 1: Echobot Dashboard
Software as a Service (SaaS),
Real-Time Monitoring,
Data Latency: up to a few minutes depending on the source,
Adaptive Dashboard,
Extensive Media Coverage: News outlets, Facebook, Twitter, YouTube, Google+, forums, blogs and consumer portals,
print clipping of thousands of articles from major daily newspapers, magazines and trade journals, and other sources
(per client request),
Search: users can search by keywords (search terms can also consist of combinations of multiple words),
Data Filtering: filtering of results by keywords, media type, languages, domain (e.g., .de, .at), date, and others,
Data Sorting: sorting of results by date,
Data Visualization: offers a range of dynamic charts and graphs including bar chart, pie chart, and line charts,
Key Metrics: number of articles, reach, reached media, number of friends/followers, share of voice by media type,
number of readers, and others,
Trend Analysis: key metrics over time for the period of last 30 days, 3 months, or one year,
Historical Data: historical data available since March 2011,
Topic Analysis and Tag Cloud: the dynamic tag cloud shows the terms most commonly used keywords in found
articles,
Sentiment Analysis: possible through manual tagging,
Influencer Analysis: Top media by the number of articles and reached readers. The list of the top media displays
customized lists for each profile, filtering, and search period. No influence score available.
Competitor Analysis: monitors activities of competitors,
Campaign Monitoring and Measurement: Echobot monitors PR campaigns, e.g., the amount of readers of a press
release, but not the detailed performance of marketing campaigns,
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Data Export: export of results in various data formats including Adobe pdf and Microsoft Excel formats, and via RSS
feeds,
Data Alerts: Standard keywords and threshold alerts delivered via email on a daily or hourly basis or on demand, to
multiple people. Threshold alerts can be triggered by a significant change in number of posts.
Engagement Function: enables users to engage directly from within Echobot platform through the Echobot Social
Interaction Module allowing users to link their social media accounts with Echobot and share results from online and
social media sources on Twitter, Facebook, YouTube and Google+ and comment on found posts and tweets directly
from Echobot platform.
Data Archiving: archiving of user data,
Mobile: software is optimized for tablet and smartphones,
Workflow Management: supports multiple users’ accounts and offers a range of admin and collaborative features.
Through advanced user management features, administrators can set up new user accounts, view the contract of the
company accounts and control editing of search profiles. Users can log into their account and see all search profiles.
Advanced user management also allows users to add recipients of email alerts.
API Integration: API integration with third party client systems and applications. By request, it is possible to integrate
Echobot into third party client CRM systems. Salesforce integration is planned for 2016.
Client Support: training, phone support, and email support.
NEW in Sales Tool:
Signal detection: find out what is happening with your clients
Automatic company matching: news articles automatically get assigned to the right company
Lead search: select companies as new business leads by multiple criteria
Connect Browser Plugin: get additional Information about the company behind the webpage you are looking at
Screen Capture 2: Echobot Dashboard
– Web Media Result Page with Key Statistics and Charts
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Screen Capture 3: Echobot Media Database
Sorting Of Media Sources by Language, Media Type, Alphabetical, and Reach
Screen Capture 4: Echobot Reporting
- New Templating Engine to Style Your Reports
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Clients:
More than 750 companies and over 100 agencies currently use Echobot. Amongst them are Vodafone, EuroSport,
HolidayCheck, Deutsche Telekom, LIDL, Sitecore, Kyocera, SwissLife, easy credit, and many others from all industries.
Pricing:
Pricing starts at € 199 - per month and adapts according to the customer’s needs. Echobot is currently the only service in
Germany offering a FLATRATE pricing model with unlimited users, search terms, and results. Additional services are
available: Homepage Newsroom, Advanced Account Management, and Premium Support.
Languages:
Echobot supports a German and English interface
Germany, Austria, Switzerland, many European countries plus major news outlets from the United States and Asia
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Infegy Atlas
Company Name:
HQs/Country:
Website:
Company Type:
Infegy, Inc.
United States
http://infegy.com/
Private
11-50
Areas:
Languages:
2014
Twitter, Blogs, Reviews, News Sites, Forums
Consumer Insights, Social Media Research, Monitoring, Filtering, Analysis
67+
Management:
Justin Graves, Founder & CEO
James Clarke, Chairman
Contact:
Infegy, Inc., 5901 NW 63rd Terrace #100, Kansas City, MO, 64151
Tel.: +1 (888) 243-3346
Americas: Kansas City (MO)
Europe: Birmingham (UK)
Offices:
Email
For General Inquiries: frontdesk@infegy.com
Direct Email: Ben Hagedorn, Director, Business Development
Tel: 816-494-1706; email: ben@infegy.com
Rion Martin, Marketing Director at Infegy, email: rion@infegy.com
Product Overview
Infegy Atlas is a social media intelligence tool that takes the hard work out of making sense of social data, giving brands
and agencies the ability to uncover unique insights and create impactful strategies through accurate, automated analysis
of online dialogue.
The platform provides features like instant access to 8+ years of spam-filtered social data, audience segmentation, author
interests, as well as automatic identification of emotions, themes and events, in an interactive format that helps guide
users to valuable, qualitative insights. The result, as one enterprise user put it, is that “Atlas allows [users] to get insights
that no one else is coming up with.”
Using proprietary text analysis, Infegy Atlas eliminates the need for query-based approaches to identifying emotions like
trust and complex themes related to purchase intent or acquisition, instead surfacing this information for the user, saving
valuable time while also achieving far more accurate results.
With a focus on translating the voice of the consumer into actionable intelligence, Infegy Atlas has been used to determine
what moms think about sugar content in breakfast cereals, what drives sales for nail polish, and if the Playstation 4 will
outsell the Xbox One.
Market Research (e.g., Consumer Insights, Audience Analysis, Brand/Category Analysis, Competitive Analysis), PR
Risks/Opportunities, Brand Reputation, Sales, Product Launch, Campaign Measurement, Ad Buying (mapping social
author interests to IAB based ad categories)
Software Hosted, White Label, Agency, Consulting (Dedicated Account Manager, On-site Product Training)
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Industry Focus:
Infegy caters to organizations across all industry sectors.
SaaS: Software as a Service solution
Real Time Monitoring: access to real-time data 24/7.
Data Latency: As all data is stored in-house, results are returned nearly instantly. Many of the queries will be
returned sub-second.
Data Visualizations: Offer an extensive range of highly interactive charts and graphs, including pie charts, line
charts, bar charts, geo-mapping, and others. Report and dashboard building tool, Infegy Canvas, provides the
capability to customize nearly every aspect of the visualizations and how they are presented.
Standard Dashboards: Infegy Atlas provides both an interactive discovery tool that quickly guides users to insight
rather than having them guess which widgets to drag onto a screen and a tool called Infegy Canvas that offers
an extremely customizable report, presentation, and dashboard builder. Infegy Canvas projects can be
customized with custom screen resolutions, multiple page layouts, custom uploaded images, text overlays,
custom chart colors, and fully scalable charts.
Technology: Cutting-edge linguistics technology allows users to extract a wealth of deep knowledge, from
sentiment and tone to advanced topic extraction, theme categorization and more. Its Natural Language
Processing technology understands grammar, even with poorly written text. Industry-unique subject-specific
analysis and self-learning capabilities ensure accurate processing of sentiment and topic extraction even in
complex and long-form texts.
Media Coverage: Extensive media coverage including 300+ million sources across the web including blogs,
discussion boards, Twitter, news sites, and community forums, among others.
Filtering for Spam and Duplicates: Broadly sourced dataset with robust spam filtering, focused on building a
high-quality dataset, rather than including irrelevant mentions just for volume sake.
Data Search: Boolean search queries and a guided query builder that helps build the query for users. Includes
built-in error checking, and advanced filters that eliminate the need for additional operators. Users can build,
preview and run up to 6 queries simultaneously.
Data Filtering: Users can apply a wide range of filters to further tailor their query including filtering of results by
media type, date, time period, time of day, day of week, influence, writing level, geography, languages,
demographics (gender), and audience segments (e.g., moms, enthusiasts, brand advocates, etc.).
Drill-Down Capabilities: Allow users to dig deeper into virtually any metric to see the specific post.
Stories: Identifies the most statistically relevant events and topics, summarized into easy-to-digest single
sentences.
Key Metrics: Analyzes more than 140 metrics including post volume share of voice by source and channels,
sentiment, passion, anticipation, quality, creativity, expectation, positivity, standout languages, and others.
Trend Analysis: The platform measures volume of conversations over time and sentiment trending, showing
how trends have shifted for any time period. The charts can be filtered by different categories including post
volume (word normalized, normalized, universe, count), source volume, sentiment, passion, gender, channels,
emotions, themes, languages and others. The Infegy Atlas automatically identifies the most important points in
the data, date of the event and the drivers of each event (key topics).
Historical data: 8+ years of historical data for any subject, going back to January of 2007.
Automated and Human Sentiment Analysis: Sentiment processing is done at the subject, sentence and
document level. The sentiment analysis offers various metrics including sentiment count (positive, negative),
sentiment ratio, share of posts by sentiment, sentiment trending and word cloud filtering by sentiment. Infegy
Atlas is proud to provide automated sentiment analysis with unprecedented accuracy, backed up by the largest,
most comprehensive test ever published in the industry. However, along with highly accurate automated
sentiment analysis, Infegy Atlas also provides the ability to create custom dictionaries and rule sets that alter
sentiment scoring to enable greater flexibility. Infegy Atlas also uses linguistic analysis to measure a range of
emotions including anticipation, trust, joy, surprise, feat, anger, disgust, sadness.
Topic Analysis: Offers a comprehensive topic analysis including key topics occurring in the conversations and
detection of complex themes in conversations such as discussions of quality of comments indicating an intent to
purchase. The topical themes metrics include expectations, acquisitions, costs, quality, purchase intent, service,
attraction, creativity, confidence, health, and taste.
Word/Tag Cloud: The topic cloud within the platform shows words and phrases that are being associated with
the query. The mention frequency is reflected in the size of the words letters in the word cloud. By default, the
larger the word is, the more frequently it is mentioned. Word Cloud can be filtered by top topics, positive topics,
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negative topics and brands (automatically detects more than 7,000 of global brands, highlighting primary
competitors in the market each with relevance rankings and specific sentiment information).
Screen Capture 1: Infegy Atlas Dashboard – Top Topics
- Word Cloud and Interactive Sentiment Trending Chart with Filtering Options
Automatic Summarization of Key Events and Topics: Infegy Atlas also offers descriptive sentences to summarize
the masses of content like word clouds on steroids.
Competitive and Benchmark Analysis: Directly compare any trendable metrics between multiple subjects in
one unified view, offers visual snapshots of how brands compare geographically, globally and in the US, compare
and contrast the most commonly used keywords, topics and phrases across up to 6 queries, view preferences
and distribution of genders and age groups between subjects/brands with ease, quickly and easily compare the
most common language being used between multiple subjects/brands, and offers direct cross comparison of US
demographic data from household income to levels of higher education.
Influencer Profiling and Analysis: identifies key influencers on a given topic,
Campaign Monitoring and Measurement: monitors and measure performance of digital PR/marketing
campaigns,
Viral Content Analysis: Infegy Atlas tracks and correlates more than 140 metrics in order to identify viral topics.
The system takes this a step further by also explaining viral topics using our headlines functionality. Headlines
summarizes thousands of documents that are expressing the same sentiment about the same subject into one
easily understandable sentence so that users don’t have to read individual posts to understand what happened
and why.
Reporting: offers a range of reporting options including custom client dashboards, raw data exporting, chart
images and customized interactive access. Its Discovery Report can be exported as a high level PDF report to be
shared with clients and management,
White Label: The reporting feature of Infegy Atlas allows clients to export charts, graphs, and data and brand it
as their own content.
Data Export: data can be exported in XML, JSON formats, and PDF format.
Data Alerts: offers standard keyword alerts and threshold alerts triggered if a notable shift takes place.
Workflow Management: Infegy Atlas supports multiple user accounts and can be used for multiple clients and
projects.
Data Archiving: industry-leading 8-year historical dataset for no added cost, allowing users to analyze past events
to gain historical context to today’s data.
API Integration: offers real time API access and integration with third party client applications,
Customer Support: Infegy offers comprehensive support including email and telephone support, live training,
personal account representatives, and professional services to help further analyze data and create reports.
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Screen Capture 2: Infegy Atlas Dashboard –
- Chicago Bears 30 Days Volume, Sentiments, Word Cloud and Other Team’s Sentiments
Screen Capture 3: Infegy Atlas Dashboard –
- Detection and Measurement of Emotions and Themes such as Discussions of Quality of Comments Indicating an Intent to
Purchase
Clients:
Infegy Atlas has been used by global brands, advertising agencies and market research firms including BBDO, Huawei,
jetBlue, MEC, PayPal, Sony Pictures, Sonic America’s Drive In, Western Digital, and others.
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Pricing:
Infegy offers straight forward pricing with every license including unlimited searches, topics, with no data limits and full
access to historical data archive spanning through 2007. First license costs $4,000/month with additional seat for
$1,000/month. The subscription covers unlimited access to data, historical data back to 2007, 240+ countries, 78
languages, unlimited search queries, real time API processing, 30-60-90 day training and Onboarding program, dedicated
account manager, access to Training Portal and videos, automatic identification of key events and drivers, customizable
audience segments, and automatic theme and emotion analysis.
Languages:
Infegy Atlas collects data in 67+ languages and offers sentiment analysis in 5 languages: English, Spanish, Portuguese,
German and French.
Worldwide
_______________________________________________________________________________________________
infospeed
Company Name:
HQs/Country:
Website:
Company Type:
infospeed GmbH (subsidiary of VICO Research & Consulting GmbH)
Germany
http://www.infospeed.de
Private
26
2005
Forums, Blogs, Social Networks (e.g., Facebook, Google+), Reviews, Microblogs (e.g.,
Twitter), Video Sharing Sites (e.g., YouTube), websites, media portals
Identification, Analysis, Monitoring, Engagement
27
Areas:
Languages:
Management:
Contact:
Offices:
Email
Marc Trömel, Managing Director
Torsten Franz, Head of Sales & Account Management
David Schönhalz, Head of Project Management
infospeed GmbH, Große Telegraphenstr.2, 50676 Cologne, Germany
Tel.: +49 (0)221-9984 1010
(VICO Research & Consulting GmbH, Friedrich-List-Straße 46, 70771 LeinfeldenEchterdingen, Germany, Tel.: +49 (0)7117878290)
Europe: Cologne (Germany), Echterdingen (Germany)
For General Inquiries: company@infospeed.de
Direct Email: torsten.franz@infospeed.de, david.schoenhalz@infospeed.de
Product Overview
infospeed has actively formed the term concept of Web Monitoring/Social Media Monitoring/Listening Platforms in
Germany. infospeed GmbH is a social and Web intelligence service provider offering a variety of services for business
customers focused on goal oriented discovery, monitoring, data analysis and insights generated from the Social Web and
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user generated content. The power of infospeed lays in detection and assessment of online sources related to specific
company or topic of search, comprehensive content analysis of all user-generated content including monitoring trends,
sentiments, influencers and topics.
infospeed currently offers a range of social media monitoring products: Channel Monitoring, Buzz Monitoring, KPI
Dashboard, Sentiment Analysis, Review Monitoring, App Monitoring, Price Monitoring and Customized Tools specifically
developed based on the unique client’s requirements. All solutions offered by infospeed are fully customizable and all
charts and analytic tools can be completely adapted to the client’s needs. The company also offers customer-specific web
data delivery and consulting services regarding web communication and strategy formulation based on the insights
obtained from the social media monitoring.
In 2015, infospeed has been acquired by VICO Research and Consulting GmbH, a leading Social Media Monitoring and
Web Intelligence provider to become one of the strongest player in German social media monitoring market by providing
powerful range of first-class technological and content solutions. VICO and infospeed will still appear independently on
the market.
Industry Focus:
Insurance, Telecommunications, Automotive industry, Retail Banking, Consumer Goods, and more
Brand Reputation Monitoring and Management, Market Research, and others
Software Hosted, Consulting
SaaS - Software as a Service
Real Time Monitoring
Customizable dashboard
App Monitoring reviews in an overview, historical development facts, competitor monitoring, with a special
interface to iTunes and Google Play store, drill down capability
Price Monitoring helps to optimize prices and margins to increase profits, clear overview and analysis for
individually selectable online shops and marketplaces
KPI Dashboard comparison of own social media channels, scientifically based KPIs, template for a real social
media ROI
Review Monitoring highly specified tool for customer review analysis in online shops. Structured overview,
automatic sentiment analysis, benchmarking and trend-analysis
Intellectual research: indicator-based results
Media Coverage: extensive media coverage including Forums, Blogs (Blogger, WordPress, Mister Wong, etc.),
Social Networks (e.g., Facebook, Google+, LinkedIn, ING), Review sites, Microblogs (e.g., Twitter), Video Sharing
Sites (e.g., YouTube, Kewego, MyVideo, Yahoo!Video, Seenload, Metacafe), websites, media portals, App Store
/ Google Play Goals, and others
Data Filtering: filtering of results by sentiment, topic/theme, date/time period
Drill down capability: allowing user to drill down to a respective post
Metrics: volume of mentions, share of buzz per day, Social Media Scorecard (developed in collaboration with the
University of Dusseldorf, Cologne to measure reach in social media), Social Media Relevance Index and others,
viral potential of contribution. With Social Media Channel Monitoring, users can also monitor, track and analyse
their own social media sources: Facebook (number of fans, likes, posts, comments), Twitter (Twitter Account
KPIs, Topic Radar, Reach Analysis, Trending Topics), YouTube (video set over time, number of channel and video
views, subscriptions), Forums (post development, overall view, yearly views, user overview, topic overviews, user
activity)
Sentiment Analysis: positive and negative comments over time (day) with an option to drill down to specific
comment by the single click; share of positive, negative and neutral mentions (pie chart) for specific period and
by specific theme. The manual sentiment analysis is also available for the monitoring solution.
Influencer Analysis and Profiling: identification of heavy users and opinion leaders, post volume, reach and
others (e.g., user activity graph showing the most active user on a particular topic expressed in column chart)
Trend Analysis: tracks volume of mentions over time, sentiment over time (daily and monthly analysis)
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Topic Analysis: identification of hot topics
Viral Content Tracking and Analysis: measure of viral potential contributions
Data Archiving: infospeed offers archiving of user content allowing users to research complex queries, conduct
valuable social media analysis, and automated processes (e.g., alerting, early warning function, etc.). infospeed
offers robust IT infrastructure, servers and search technologies ensuring daily indexation of the social web and a
storage of data into the infospeed's data warehouse
Alerts: alerts available via email or social media cockpit
Data Export: data export available in Microsoft Excel or csv format,
Engagement Function: allowing users to engage with their audience directly from the infospeed's platform
Reporting: social media reporting via text, spreadsheet, email, individual social media cockpit
Workflow Management: supports multiple user accounts with a number of logins with the specific access right
based on the user's function
Clients:
3M, Aareal Bank Group, Allianz, Bayer, Bosch Siemens, Brother, Das Telefonbuch, DEVK, Drillisch Nachrichtentechnik, DZ
Bank, Deutsches Rotes Kreuz, ERGO, FraPort, Ford, Globus, HDI Gerling, HypoVereinsbank, Jack Wolfskin, Janssen Cilag,
Johnson & Johnson, Kärcher, Nord/LB, SchwörerHaus KG, PriceWaterhouseCoopers, SchwörerHaus KG, Tabasco, TMobile, TargoBank, Thomas Cook, Versatel, Victoria, Vodafone, WestLotto, and others.
Screen Capture 1: infospeed Dashboard – Price Monitoring
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Screen Capture 2: infospeed Dashboard – Review Monitoring
Pricing:
infospeed offers subscription based pricing. The prices vary based on the subscription period, the sources to be analyzed
and the type of reporting.
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Languages:
infospeed detects text in 27 languages including English, Bulgarian, Bosnian, Chinese (Simplified and Traditional),
Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Indonesian, Italian, Japanese, Korean, Norwegian, Polish,
Portuguese, Romanian, Russian, Serbian, Slovakian, Spanish, Swedish and Turkish. Additional languages may be added
easily upon request.
Worldwide
_______________________________________________________________________________________________
Snaptrends – GeoSocial Intelligence System
Company Name:
HQs/Country:
Website:
Company Type:
Snaptrends, Inc.
United States
http://www.snaptrends.com
Private, C-Corporation
1-50
Introduction of the tool:
Areas:
Languages:
2012
Twitter, Instagram, Facebook, YouTube, Google+, VK and others
Location, Monitoring, Discovery, Analysis, Measurement, Reporting
Over 80 supported languages
Management:
Eric Klasson, Co-Founder, Chief Executive Officer
Brandon Burris, Co-Founder, Chief Technology Officer
Jeff Croson, SVP, Sales & Marketing
Todd Berry, VP, Engineering
Contact:
Snaptrends, Inc., 7300 FM 2222 Building III, Suite 250, Austin, TX 78730
Telephone: 512.716.8410
Americas Region: Austin (TX)
Offices:
Email:
For General Inquiries: info@snaptrends.com
Direct Contact: Jessica Sellers, Marketing Coordinator,
email: jsellers@snaptrends.com
Product Overview
Snaptrends technology empowers organizations to save valuable time with proactive intelligence gathering, real-time
conversation tracking and world-wide or geo-specific searches through location-based social media intelligence. Even
when a post lacks geographic information, its technology can find it based on user-generated keywords. Its advanced,
patented technology captures, analyzes and organizes social media content in any specified geographic location
automatically so users can easily and quickly find what matters most to them.
Snaptrends is a pioneer in location-based social media discovery, curating more social media posts than other solutions
and providing patented technology to monitor, measure and make sense of the ever-changing social media frontier.
Industry Focus:
Snaptrends offers services and solutions for enterprises and organizations across all industry sectors including:
Media/Entertainment/Journalism, Event Operations (Sports & Athletics, Concerts, Trade Shows, etc.), Multi-location
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corporate (Retail/Restaurant), Politics (Elections/Candidates/Parties/Issues), Healthcare, Public Safety and Law
Enforcement (Police/Fire/Ambulance), Government (Federal/State/Local), Education, Energy (Petrochemical,
Manufacturing, Utilities), Security (Small Business/ Corporate), Professional Consulting/PR firms
Retail & Shopping Customer Experience, Hotel & Hospitality Guest Response & Customer Satisfaction, Restaurant & Food
Service Monitoring, Market Research & Analysis (local opinion polling, situational awareness/Intelligence), Media &
Entertainment, Event Operations (sports arenas, concerts, trade shows), Banking & Financial Monitoring, Worldwide
Multi-Location Facility Monitoring, Safe City Monitoring, Natural Disaster Response, Corporate Security, Risk
Management & Crisis Mitigation, Executive Protection, Law Enforcement Investigations & Crime Prevention, Emergency
Management, 911 Call Center, Student & Faculty Safety & Protection, Brand/Reputation Management, Corporate
Communications, Sales & Marketing Engagement, Customer Service, and Regional Product Launches.
Software Hosted/SaaS, Mobile, White Label, Agency, Professional Services: Advanced User and Administrator Training,
Advanced Methodology Consulting/Professional Services, Brand/Event Specific Location Research Projects and a
Complete Social Media Service Bureau Outsourcing Package
Snaptrends is delivered as either a cloud-based SaaS solution or an enterprise solution allowing users to safely and
securely access, collect, and visualize social media intelligence. Snaptrends is hosted by the largest global cloud platform
enabling Snaptrends the ability to provide clients with a faster, safer experience as well as a stable environment to scale
the system as more networks and features are added.
Enterprise features include single-click remote installation with administration and user interface available in multiple
languages including Chinese, Spanish, English, Arabic, Russian, Korean, and French.
The SaaS software solution supports major industry Web browsers on Windows, Mac, and Linux platforms and provides
a dashboard with tailored applications to manage multiple attribution parameters, including:
Access to Social Media Networks: Simultaneously access meaningful conversations from all of the primary social
media networks and locate related data from alternate networks for a comprehensive view. The service is architected
to connect to additional social media data feeds in the future, several of which are currently in development.
Insights by Location: Identify the location of historical and real-time social media posts inside a user-defined lens
over any address or area in the world. Our proprietary algorithms and processes ensure you hear the full spectrum
of the social conversation.
Inclusive Information: Incorporate a variety of mapping overlays to get the most comprehensive, graphical
representation of the area under surveillance. Choose your view to zero in on exactly what and where you want to
focus.
Smart Grouping: Automatically organize search results into custom groups to identify influencers across geographic
areas or keyword usage. The ability to narrow your search by location and group saves time and resources and
generates faster results.
Refined Results: Search and narrow your results using the flexibility of filtering by various elements. Get specific with
keywords, locations, user handles and social media network types, or keep it general. You decide the level of detail.
Real-time Social Media Streaming: View social media posts and conversations as they happen with customized alerts
and drill-down capabilities to zoom in on locations under your lens. Identify networks and influencers in real time for
the most accurate data.
Automated Sentiment: Use our proprietary natural language engine to understand the tone of the conversations
you’re watching so you can respond appropriately. Decipher intent and sentiment automatically to save time and
reduce risk.
Trend Analysis: Assimilate social big data efficiently and graphically using our automated analytical and visualization
tools. Identify influencers and their circles of influence, topics and the sentiment around them, and other unique
perspectives.
Conversation Tracker: Easily follow the influencers and thought leaders through our ability to connect posts and
related threads on a global or location-specific basis across multiple social media networks. Never miss a
conversation, blog or post again.
Audience Engagement Insight: Create tailored audience segmentation and group social communities by network,
geographic locations, common events or keywords.
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Qualitative Data Visualization Representations: Understand your customer needs and sentiment using our suite of
data visualization tools like word clouds/bubbles, heat maps, charts and graphs. Identify links, trends, keywords and
influencers inside a geographic location.
Multi-language Support: Search and find data in your language of choice. Our software is language independent and
can translate in more than 80 languages so you can filter language-specific results with ease.
DATA MANAGEMENT FEATURES
Specific Social Media Users: Snaptrends allows for specific, publicly available social media users to be easily searched
for, monitored and analyzed.
Real-time Social Media Monitoring and Streaming: Snaptrends allows users to view social media posts and
conversations as they happen,
Data Latency: Real time and historical monitoring and visualization. Snaptrends consumes data from many different
sources. Data latency may range from a few seconds up to 15 minutes depending on the source of the data.
Social Media Coverage: Snaptrends supports monitoring of Twitter, Instagram, Facebook, YouTube, Google+, VK and
can track a variety of other types of social media including Foursquare, Tumblr, Vine, WordPress and more. The
service is architected to connect to additional future social media data feeds. Under its agreement with Twitter,
Snaptrends has direct access to the Twitter fire hose and therefore can provide custom solutions to its clients.
Unified Search: In the live mapping view, Snaptrends can search on all supported social media networks
simultaneously or can filter out certain networks as set up by the user. Boolean search operators in the search string
(AND, OR, INCLUDE/EXCLUDE, etc.) and Poly Tools (line and polygon lenses) are also supported, resulting in more
specific, relevant data. There are four primary types of searches: a user-based search, a keyword-based search, a
geographical-based search and a combination of all three. Once a search has been performed, the resulting set of
data can be saved into a new or existing profile to automatically collect the search data going forward.
Geo-cache Stream: Snaptrends stores a worldwide 30-day geo-cache. This allows users to do analysis of the geocached data along with non-geo-tagged social media posts to provide an enriched data solution.
Geo-location: Snaptrends provides advanced geofencing capabilities using a number of shapes such as a lens (circle),
polygon (multi-point), or a line. Each shape allows for users to do precise searches on the exact location(s) that they
are interested in, bringing relevant results and conversations to the forefront. The location of all results are provided
by being displayed on a map with precise latitude/longitude coordinates for high fidelity location data.
Screen Capture 1: Real-Time View: Single Lens with Heat Map of Social Media Posts
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Mapping Overlays: Snaptrends supports a variety of mapping overlays including heat maps and activity clusters,
demographics, weather radar, emergency watches, and traffic. Users can view the location of specific posts in a
standard map, satellite & street view (Google Maps) or Esri clients can use the integrated ArcGIS interactive mapping
system.
Smart Grouping: Automatically organize search results into custom groups to identify influencers across geographic
areas or keyword usage. The ability to narrow your search by location and group saves time and resources and
generates faster results.
Data Filtering: Users can filter real-time and profile results by location, keywords, users, media types, sentiment,
and using Boolean search operators.
Custom Reports: Snaptrends has intuitive tools giving users the ability to create custom reports as needed. The
Snaptrends data can be saved in profiles and groups and has reporting tools that automatically package up the data
with the specific profile details. All reporting functions can be accomplished at the individual account level. Mobileready reports are also available.
Data Export/Archival: Snaptrends allows for users to save and export results and a variety of other social media
information using various forms and formats from in-app, shareable HTML reports to CSV, Excel and JSON files.
Alerts/User Notifications: Snaptrends provides a customizable keyword or threshold auto-alert notification
capability to remotely notify the user of specific activity.
Supported Mapping Platforms: Snaptrends supports the Google Maps and the Esri ArcGIS mapping products.
API Integration with third party client applications: Snaptrends syndicated data API (REST or Streaming) capability.
Data can be easily integrated into third party client applications including CRM systems, business intelligence systems
and others.
White Label: Snaptrends white label solution allows for fully customizable branding for partners and resellers.
DATA ANALYSIS AND VISUALIZATION FEATURES
Automated Sentiment Analysis: Snaptrends allows users to see degrees of positive and negative sentiment based on
an established, highly performant classifier. The Snaptrends sentiment classifier is trained via data originated from
social media, providing a higher degree of confidence in the automated results provided to the user.
Screen Capture 2: Social Data Visualization: Sentiment Trending
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Topic/Trend Analysis: Snaptrends provides automated analytical and data visualization tools to help analysts digest
and take action on social media information. The visualization tools allow for historical forensic analysis, pattern
analysis, community link analysis, and volumetric analysis. The tools also provides information on volume of mentions
over time, sentiment and mood trending, word centrality, lexical diversity over time, collocation analysis and can
display the location of an individual user’s post over time.
Historical Data: Historical data capture varies by social network and entity. YouTube can search years’ worth of data
and there is no limit on past Instagram activity access. Twitter global keyword text searches goes back approximately
7 days, and person searches retrieves approximately ~3200 tweets. Snaptrends geocache can be extended out 60
days in the past.
Screen Capture 3: Trend Analysis – Activity by Social Application
Influencer Analysis/Conversation Builder: Snaptrends automatically organize search results into custom groups to
identify influencers across geographic areas or keyword usage.
Social Network Analysis: Snaptrends provides complex individual mapping of extended social networks of connected
friends/followers, and multi-level communication channel mapping and identifications of the most active
relationships within a user’s social media network.
Qualitative, Data Visualization Representations: Snaptrends provides the most relevant data visualization tools such
as word clouds/bubbles, heat maps, time analysis, charts, graphs, etc. to meet customer mission needs. Multi-level
word-clouds provide direct links to individual terms, identification of the most-used hashtags, user handle mentions,
and words inside lens or profile results. Geo-location lenses, link-diagrams, forensic patterns of life, heat maps, and
graphs and charts are just a few of the visualization tools Snaptrends can provide.
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Screen Capture 4: Qualitative Data Visualization – Time Analysis Chart
Filter and Analyze: Snaptrends allows users to filter social media results and content using attributes such as date
range, results of interest, media, specific text and more. This filtering allows for focused analysis of the data,
improving the ability of the analyst to quickly narrow down social media content to what they are truly interested in.
Competitive Analysis: With Snaptrends, it is possible to perform competitive analysis by including brands and
competitor’s names in the search to identify and monitor conversations worldwide or within a specific geographic
area.
Campaign Monitoring: Monitoring the success and effectiveness of marketing and political campaigns using
keywords worldwide or within a specific location is also possible.
PROCESS MANAGEMENT AND USER INTERFACE
Dashboard: Snaptrends provides a dashboard that includes an informative overview of recent social media activity
of interest, persons of interest, trend summaries and more.
Standard Web Browser Access with Login Credentials: Snaptrends supports all modern web browsers and requires
that all users authenticate via username and password prior to gaining access to the application.
User Level Permissions: Snaptrends supports user level permissions at the account level, delineating users as either
administrative or standard users. This role based permission model allows for administrators to provide oversight
and management for all users within their respective group.
Shareable Reporting: Snaptrends provides shareable, read-only reports that allow for distribution of critical
information without requiring full access to the application and results.
System Messages/Notification: Snaptrends allows for account administrators to send notifications and messages to
user groups or the entire user community.
Customizable Keyword Search Features: Snaptrends keyword search capability allows for users to quickly and easily
perform searches. These searches can be as simple as a single keyword, or supplemented using standard Boolean
operators. A helper is provided to assist the user in building keyword searches, and allows for previously created
searches to be readily available should they be needed again.
Training and Technical Support: While Snaptrends is intuitive and easy-to-use, the customer success team provides
technical support in the form of written user documentation, and also offers an online help desk. Snaptrends offers
three customizable online training modules designed to quickly get users up to speed and build on three fundamental
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concepts of our application: maps, vault and people. On site analysts are available in addition to end user support
through our global channel partners.
Professional Services: In order to help optimize the platform for business or department objectives, Snaptrends’
analysts will create customized profiles in order to reduce time spent collecting data and serve as a model for future
efforts. Additional services are available to expedite platform usage and enable users to spend more time analyzing
and acting on social media insights that provide the most return.
Clients:
The Snaptrends customer base includes Global 1000 companies, advertising agencies, news and media networks, movie
studios, telecommunications companies, energy companies, school districts, state and local agencies, fusion centers, nonprofits and government agencies worldwide.
Pricing:
Snaptrends is priced either as an annual subscription or as an enterprise license on a per user/seat basis. The SaaS seat
license also includes a data storage component for saving profile results. Each Snaptrends annual subscription seat license
includes:
One-year access to the Web browser based application
Complete suite of Snaptrends analytics & reports
Access to Snaptrends training video library
Unlimited profiles, lenses, search terms, smart groups
Set number of stored results
Toll free phone support
Volume discounts for multi-year and multi-seat packages are also available.
Customers purchasing more than one seat license can also designate an administrative account, which provides account
administration, account access and audit capability for all standard accounts (e.g. reset user-passwords, etc.)
Snaptrends has customized pricing for professional services and custom development based on non-standard customer
requirements. Short-term, event-based licenses can also be customized and priced based on customer requirements.
Snaptrends has established a Reseller/Partner program and can also be sold as a white-label solution.
Languages:
Multi-Language Support: Snaptrends location-based social media intelligence is language agnostic. The software can
search and translate in over 80 different languages simply by using the phrase the analyst is searching. The enterprise
version is available in multiple languages including Chinese, Spanish, English, Arabic, Russian, Korean, and French.
Snaptrends is architected and developed in English. However, it is a Unicode solution with the capability to display and
store in any standard available character sets. Sentiment analysis currently performed for English. Google Translate is the
standard translation service of the application; however, other translation services can be integrated based on customer
requirements.
Worldwide Availability With the Exception of Embargoed Countries: The U.S. holds strict trade embargoes against the
following countries: Burma, Cuba, Iran, North Korea, Sudan, and Syria. The exportation, re-exportation, sale or supply,
both directly and indirectly, from the United States, or by a U.S. person wherever located, of any Snaptrends service or
technology, including technical data, to any of these countries is strictly prohibited.
Export Credentials: Snaptrends is exported under jurisdiction from the Department of Commerce, Export Credential
5D992-B and is not subject to the U.S. State Department ITAR licensing requirements. The purchase and use of the
Snaptrends software is subject to the laws and export restrictions of the United States.
Certifications: Snaptrends has received TRUSTe Certification and U.S. Safe Harbor credentials for the European Union
and Switzerland.
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Social360
Company Name:
HQs/Country:
Website:
Company Type:
Social360 Ltd.
United Kingdom
http://social360monitoring.com/
Private
51-200
2009
Blogs, Microblogs, Social Networks, Video/Photo-Sharing Websites, Podcasts, Wikis,
Social and Professional Networking Groups, Forums, Consumer Review Sites,
Discussion Boards and Comments
Monitoring, Analysis
Language Agnostic; Reporting in English;
Areas:
Languages:
Management:
Contact:
Offices:
Email:
Ryszard Bublik, Founder
Frank De Maria, CEO, Americas
Celina Bublik, Editorial Director
Social360 Ltd., 14 Northfields Prospect Business Centre, Northfields, London SW18
1PS, United Kingdom
Tel.: +44 (0)20 8875 7969
Americas Region: New York (NY)
Europe: London (UK)
Senior Communications Professionals located across the Americas, EMEA, and Asia
Pacific Region
For General Inquiries: info@social360.co.uk
Direct Contact: Giles Brown – Head of Business Development (EMEA), email:
gbrown@s360group.com
Product Overview
Social360 offers a social media monitoring and analysis solution designed for PR and communications professionals to
help them uncover opportunities, monitor issues and head off potential crises.
Its custom-built proprietary technology searches blogs, microblogs, social networks, video/photo-sharing websites,
podcasts, wikis, social and professional networking groups, forums, consumer review sites and more every day.
The company combines automated collection of data with a human analysis provided by a team of experienced
communication experts, who review the results and deliver timely and relevant social media insights through concise and
actionable daily reports. This approach minimizes the resources and time needed to understand, analyse and respond to
findings than a traditional dashboard would offer to the corporate centre. Social360 believes that at the moment, the
vast majority of what is said on the social Web and picked up by monitoring is not relevant, and as a result purely
automated tools will deliver too much noise for any business to evaluate effectively.
Social360 currently offers daily intelligence reports, automated Influencer Alerts, Presence & Conversation Audits,
Detailed Analytics, and Political Monitoring. Analysis is provided by senior level editors with real PR, marketing and
financial experience.
Marketing & Communication, PR, Corporate/Brand Online Reputation Management, Crises Monitoring
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Software Hosted, Consulting
Industry Focus:
Social 360 caters to businesses across all industry sectors with special focus on Banking, Pharma, Oil & Gas, Mining, Retail,
Financial Services, Public Sector, Media, Industrials, FMCG, Defense, Aerospace, Travel, Charity & NPO, Gaming, and Trade
Associations.
Result Viewing: Social360 does not offer a typical social media monitoring “dashboard”. All Social360’s reports are
completely bespoke and accessed in a client preferred format (e.g., email or online) and integrated with client system
as required,
Extensive Media Coverage: blogs, microblogs, social networks, video/photo-sharing websites, podcasts, wikis, social
and professional networking groups, forums, consumer review sites, discussion boards and comments,
Ranking: assigns ranking for each source to help companies make a decision on the importance of each post,
Drill Down Capabilities: direct link, insight and summary to the relevant content,
Data Sorting: sorting of data by date and relevancy,
Filtering for Noise and Duplicates,
Filtering Tools: filtering of results by media type, topic/keywords, and demographics,
Key Metrics: e.g., volume of mentions, share of voice (by competitor and media type), reach and others,
Trend Analysis: monitors volume of mentions over time,
Historical Analysis: typically one month; but the Company retains all reports for any client,
Human Sentiment Analysis: Social360 offers automated analysis as well, but believes that currently human analysis
offers far greater accuracy,
Influencer Profiling and Analysis: identifies key influencers and sources, stakeholders analysis by demographics,
Competitive Analysis: monitors competitor activity and influence,
Topic/Theme Analysis: identifies themes to uncover opportunities, common/reoccurring themes,
Word/Tag Cloud: Word Clouds showing the most frequent topics within discussions,
Campaign Monitoring and Measurement: tracks the success and effectiveness of social media campaigns,
Alerts: Social 360 offers several types of alerts including S360 Tracker, S360 Political and Threshold Signal. S360
Tracker allows users to indicate who to follow, keywords of interest and alert recipient name to receive email
notification with only the tweets they want to see. S360 Political tracks the tweets and blogs of each member of US
congress, member of UK and European Parliament and alerts users when they comment on an issue of interest.
Threshold Alerts are offered through the Threshold Signal service, which send alerts triggered when volumes exceed
a pre-set level on any given topics.
Reporting: reports delivered on a daily, weekly and monthly base with unlimited distribution list. Its core reports
offer a top line summary followed by comprehensive narrative separated by topic. The reports offer critical
intelligence for communication strategy, ongoing corporate crises, M&A and issues monitoring from data sourced
from all major platforms in any language. Multiple users can access and receive reports.
Data Archiving: allows archiving of user data and content.
Clients:
Previous and current clients include 10% of the FTSE 100, as well as smaller business and brands operating on the global
and local levels. Clients include: Barclays, Cairn, Financial Times, King Fisher, Luxotitica, MacFarlanes, Novo Nordisk,
Prudential, SAB Miller, Smith & Nephew, Tesco, and others.
Pricing:
Social360 pricing varies according to client requirements
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Screen Capture 1: Social360 Report
Languages:
Social360 is language agnostic and search in every language, but report in English.
Worldwide
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Talkwalker
Company Name:
Company Type:
HQs/Country:
Website:
Talkwalker
Private
60+
Luxembourg
http://www.talkwalker.com
Introduction of the tool:
Areas:
Languages:
2011
Social Networks, Blogs, Forums, Online News Sites, TV, Radio, Print
Listening, Analysis, Reporting, Social Data Intelligence
187 languages
Management:
Robert Glaesener, CEO
Thibaut Britz, Founder & CTO
Christophe Folschette, Founder & CSO
Todd Grossman, CEO Americas
US: Talkwalker Inc., 205 E.42nd St., 19th Floor, New York, NY 10017
Tel.: +1 646 712 9441
Europe: Talkwalker, 12-16 Avenue Monterey, L-2163 Luxembourg
Tel.: +352 20 33 35 3 43
Contact:
Offices:
Americas Region: New York City (NY)
Europe: Luxembourg
Email:
General Contact: contact@talkwalker.com
Direct Contact: Elena Melnikova, Head of Marketing, email:
elena@talkwalker.com
Product Overview
Talkwalker is one of world’s leading social data intelligence companies helping enterprises and agencies instantly
understand social data and find insights to act on. Talkwalker’s state of the art software monitors and analyzes online
conversations on social networks, news websites, blogs, forums and more. It consolidates 6 powerful functions in one
centralized social intelligence platform: comprehensive social listening, deep social media analytics, fast and efficient
reporting, fully customizable dashboards, instant social intelligence with IQ Apps and easy data integration.
Talkwalker's unique selling proposition is the combination of superior data quality, best global coverage, support of
complex search queries, instant search on 30 days and historical data access up to 2 years, preconfigured IQ Apps for fast
analytics and automated reporting, making Talkwalker one of the favourite tools for advanced social media analytics in
Europe. The platform is powered by proprietary technology to crawl over 150 million sources in over 187 languages across
247 countries and offers an automatic translation of results. Talkwalker’s open framework and API allow a full
configuration, customization and integration of the platform according to customers’ needs. In 2014, Talkwalker’s unique
social data intelligence software has been selected to be a Twitter Official Partner (previously - Twitter Certified Product
Program), which confirms its status as a market-tested business technology leader.
Talkwalker has been developed by Trendiction S.A., a privately held and rapidly growing company in Europe founded in
2009. In February 2015, Talkwalker opened a new office in New York City to spearhead the growth of the company in
North America.
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Aside from the cutting edge social data intelligence platform, Talkwalker also has easy to use free solutions such as
Talkwalker Social Search (http://www.talkwalker.com/en/social-media-analytics-search/), an instant social media search
engine, and Talkwalker Alerts (http://www.talkwalker.com/en/alerts), a robust replacement to Google Alerts for sending
notifications via email, RSS feed or HootSuite streams.
Public Relations (PR)/Communications/Social (Protecting, monitoring or enhancing your brand worldwide)
Marketing (Optimization of campaigns, targeting and overall marketing performance)
Market Research (Leveraging social as the biggest research panel worldwide)
IT/Innovation (Integration of social data and intelligence across various departments)
Customer Care (Engagement and advanced geolocation addressing clients’ issues - Talkwalker App for HootSuite)
Social Selling (Targeting and streamlining social selling processes - Talkwalker App for HootSuite)
Industry Focus:
Talkwalker offers services and solutions for businesses across various industries: Automotive, Insurance, Finance,
Telecommunications, Retail, Health, Utilities, etc.
Software Hosted, Agency, White Label, Consulting (Set Up and Deployment of the Tool)
Software as a Service (SaaS),
Real Time Monitoring: offers real time monitoring and analytics service,
Data Latency: a few seconds,
Customized Dashboards: allows users to build customized dashboards to share insights with their team.
Dashboards allow users to gather widgets from different Analytics pages in one place, while keeping their
parameters when added to a dashboard. Widgets can be easily resized or moved around by drag and drop feature
using Dashboard Edit mode.
Preconfigured Use Cases: Responding to customer demand, Talkwalker has also introduced pre-defined social
media dashboards that can be programmed for different use cases. Talkwaker’s unique set of preconfigured use
cases, IQ Apps, is available for Brand Listening, Crisis, Social Channel Analytics, Advertising, Hashtag Campaigns
and Competitive Intelligence (http://www.talkwalker.com/en/social-media-intelligence/iq-apps-socialintelligence/). IQ Apps allow anyone within an organisation to instantly analyze key KPIs and find actionable
insights for different departments,
Technology: proprietary crawling technology that indexes more than 150 million local and international
websites, indexing more than 450 million articles daily. The data runs on over 1,500 servers. The company uses
statistical methods from the field of computational linguistics to determine sentiments,
Extensive Media Coverage: Talkwalker monitors more than 10 social networks including Facebook, Twitter (full
firehose), Pinterest, Flickr, Google+, Instagram, Foursquare, as well as blogs, forums, video sharing sites (e.g.,
YouTube, Vimeo), and online news sites. Users can expand their monitoring environment beyond online and
social media by adding print, TV and radio broadcast monitoring. Users can also set up Twitter profiles, Facebook
pages, YouTube channels and Google+ profiles in the system and discover insights about relevant content,
influencers, geography, sentiment, trending topics and much more. All search results can be automatically
translated in the language selected by user.
Filtering for Spam and Duplicates,
Search: offers complex queries using Boolean operators (e.g., AND, OR, AND NOT) as well as proximity searches
(~3 for defining the maximum distance between the two words), combinations, wildcard (for substitution of one
or multiple characters in a word), title, source or language searches,
Data Filtering and Tagging: more than 50 filters including filtering of results by topic, media type, language,
geography/countries, sentiment, time period, themes, predefined sets of filters (related to risk, product, or
customers) as well as devices (mobile devices, tablet devices, desktop computers, or bots) and tagging of specific
findings for a follow-up (sales opportunity, customer service, marketing department, etc.).
Data Sorting: sorting of results by date, relevance, and any key social media metrics such as influence, relevance,
reach, and engagement,
Data Visualization: offers a range of customizable, interactive and exportable charts including line chart, area
chart, bubble chart, pie chart, with intuitive filters to refresh and view meaningful results in milliseconds.
Geographic maps give users ability to view number of mentions in each country visualized by circles that are
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sized proportionate to the number of mentions as well as the actual number of mentions for each country. The
interactive map lets users zoom in and out to see individual countries,
Metrics: volume of posts, tweets, retweets, number of followers, followers growth, Facebook shares and likes,
number of views, share of voice, influence, relevance, potential reach, impressions, engagement rate, content
performance, sentiment, demographical and geographical performance, and other,
Historical Data: last 30 days instantly or up to 2 years of historical data for additional fee,
Demographics Analysis: users have access to demographics data that allows them to identify who is sharing the
keywords by country, language and gender,
Automated and Human Sentiment Analysis: uses statistical methods to automatically qualify the term as a
positive, negative and neutral sentiment, thus lacking contextual and cultural framework. In order to improve
the accuracy of sentiment analysis, the system allows users to manually override the sentiments that were
automatically assigned by the system or search for emotions. The natural language processing is available in 29
languages,
Influencer Analysis and Profiling: Talkwalker identifies and tracks the most influential posts and authors based
on relevance, activity of the author, reach and engagement to reveal how relevant and influential authors are
and how much they amplify word of mouth,
Campaign Monitoring and Measurement: measure the reach of company's campaigns including both earned
and owned media,
Virality Map: identify amplifiers of a specific story and understand how a story breaks and spreads through
various media types, languages or countries.
Advanced geolocation: localized tweet data down to the street level (with a possibility to differentiate location
as shown in author profile and location where the tweet was posted)
Topic Analysis: identification of key topics and themes
Word Cloud: detects trending topics for specific industry, company, brand in visually appealing world cloud
highlighting the most discussed topics, as well as emerging and receding trends with different colours, with the
possibility only to display categories of themes (brands, people, emotions, events)
Benchmarking and Competitive Monitoring & Analysis: compare topics, brands, products, and social networks
(e.g., benchmark user's Facebook and Twitter performance), and perform analysis based on content, geography,
influencers, sentiment, and main topics related to brands and buzz over time,
Data Archiving: allows users to store all their data and searches – for 1 year, 2 years or ongoing – depending on
the plan,
Data Alerts: offers standard and fully customizable email alerts and RSS feeds allowing users to define
notification frequency, crisis keywords and buzz level triggers,
Reporting Suite: Talkwalker allows to build fully customizable reports and dashboards for every department and
to save up to 40% of time with automated reports. It includes multiple data export capabilities, charting
download options, bookmarking features, as well as RSS subscriptions and email alerting. The reports are
delivered automatically via email on a daily, weekly or monthly base to designated recipients in the format and
frequency selected by the user. Users can easily share widgets, reports and dashboards across all departments
and manage access rights in global organization,
White Label: offers a white labelled version of user interface with user's own logo, URL, templates, colour
scheme and mail servers
Data Export: export of the results in PowerPoint (.ppt), Microsoft Word (.doc) and Adobe (.pdf), json formats;
Graphs and charts are exported with their source data in various formats such as Microsoft Excel, .csv, and RSS,
Engagement Function: engagement is supported through integration with Hootsuite. Users can use Talkwalker
Apps for Hootsuite to directly engage with their customers and prospects.
Workflow Management: Talkwalker offers unlimited user logins and a range admin and workflow management
features. Organizations can create specific logins by project/client and give their clients or team members readonly or full access to any project. It allows users to manage workflows within the tool and automatically track
handling of results through curation features such as tagging, highlighting, deleting, and assigning posts to clients
and colleagues. Users can also assign the status to each post (read, check, replied), and tag and assign mentions
to their team colleagues,
API Integration: Talkwalker offers seamless integration with 3rd party analytics tools, CRM systems, contact
centers, business intelligence and reporting suites, customized reputation management and measurement
dashboards and industry or function specific applications through a simple CSV download, an RSS feed or an API
integration,
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Customer Support: Technical support available via email. Full Account Management and support is available for
Corporate and Enterprise plans.
Screen Capture 1: Talkwalker’s Key Product Features
- All–in-One Solution to Empower Business Decisions
Screen Capture 2: Talkwalker’s Preconfigured Use Case Dashboard - Crises
- Key Metrics Including Share of Sentiment, Negative Sentiment Trends and Volume and Growth in Mentions,
Engagement, and Potential Reach
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Screen Capture 3: Talkwalker’s Preconfigured Use Case Dashboard - Hashtag Campaigns
Measuring the Volume, Engagement and Reach of the Company's Campaigns
Screen Capture 4: Talkwalker’s Preconfigured Use Case Dashboard - Competitive Analysis
- Key Metrics Including Share of Topics, Reach vs Engagement and Share of Voice Comparison by Competitors
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Screen Capture 5: Talkwalker’s Virality Map
Clients:
Talkwalker is widely used by major brands and agencies worldwide. Their client list includes Microsoft, HP, BASF, Merck,
Volkswagen, Peppercomm, FleishmanHillard, Burson-Marsteller, Publicis, Ogilvy, Coca-Cola, Benetton, Telefonica,
Deloitte, KPMG, and many others.
Pricing:
Talkwalker currently offers the following plans:
Talkwalker Social Search (free plan): offers unlimited search over 7 days, results, influencers and trending topics,
global Twitter, Facebook, blogs, news and data coverage,
Basic Plan: €500 ($700) per month including unlimited number of users and topics, up to 10,000 results per
month, 1 year of data storage, up to 2 years of historical data access on demand.
Corporate Plan: €1,000 ($1,400) per month including unlimited number of users and topics, up to 100,000 results
per month, 2 years of data storage, up to 2 years of historical data access on demand, dedicated Account
Manager.
Enterprise Plan: €2,200 ($3,000) per month including unlimited number of users and topics, up to 1,000,000
results per month, ongoing data storage, free 2 years of historical data access, white label, 4 hours of expert
services, 4 hours of team training, dedicated Account Manager.
API/Custom Plan: depends on client requirements. Designed for organizations with business needs that go
beyond packaged solutions.
Languages:
Talkwalker supports 187 languages with a possibility to add more languages based on a client needs. Talkwalker’s user
interface is available in five languages: English, German, French, Italian and Dutch.
Sentiment analysis is offered in 29 languages including English, German, French, Spanish, Portuguese, Italian, Danish,
Swedish, Norwegian, Finish, and others.
Worldwide
Additional information:
Product Videos: https://www.youtube.com/user/TalkwalkerAnalytics
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Tracx
Company Name:
Company Type:
HQs/Country:
Website:
Tracx
Private
51-200
United States
www.tracx.com
2009
Social Media Networks (e.g., Facebook, Google+, VK), Microblogs (e.g., Twitter), Blogs
(e.g. WordPress, Blogger), Photo and Video Sharing Sites (e.g., Instagram, YouTube),
Forums and E-commerce Sites Globally, Digg, Delicious, Reddit, and others including
major news sites
Listening, Monitoring, Analysis, Measuring, Engagement, Publishing
English (1)
Areas:
Languages:
Management:
Contact:
Offices:
Email:
Rick Rudman, CEO
Yaniv Ben-Arie, CTO
Amy Inlow, CMO
Bennett Theimann, CFO
Adi Kleiman, SVP Product
Eric Berkowitz, SVP Global Services
Matt Melnick, SVP Global Sales
HQs: Tracx, 437 5th Avenue, 9th Floor, New York, NY 10016;
Tel: US +1 (855) 698-7229; UK +44 (020) 8133-5804
EMEA Region: London (UK), Tel-Aviv (Israel)
Americas Region: New York (NY/US)
For General Inquiries: info@tracx.com
For Sales Inquiries: sales@tracx.com
Product Overview
Tracx is the leading social business cloud empowering enterprises to build their brand, attract new customers, service
existing ones and connect with other key audiences in the social-enabled world. The solution analyzes and refines mass
amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into
customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social
Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world most
respected and leading brands such as BMW, Kraft Foods, and Rolex rely on Tracx to identify and target audiences, improve
planning, enhance monitoring and effectively engage consumers.
Tracx platform helps organizations identify, target and leverage audiences, gain insights and effectively engage
consumers. It combines social media listening, insights, engagement, measurement, and ecosystem in one solution:
Listening: a real time collection and aggregation of all relevant conversations across the social web, including owned,
earned, and paid conversations. Listening to individual conversations, drilling down to the specific post or comment
level, or listening through aggregated insights focused on new trends or important conversations.
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Insights: actionable social insights based on the analysis of mass amount of data from across the social web, covering
actionable insights on customers, competitors and influencers to support smarter and more effective engagement
that drive meaningful business results. It offers influencer management, geo-heat maps, conversation analysis, trend
alerts, including rate of interactions, demographics, sentiment, and much more.
Engagement: smart, contextually driven social engagement with new audience based on social media insights and
nurturing existing customer relationships to help marketing professionals to increase ROI, manage brand perception,
and deliver satisfaction throughout the customer experience. It offers social conversation orientation with more
context and deeper insights, owned media benchmarking, publishing, cross-departmental workflows and social
stream/engagement configured by department, sentiment or geography, and cross-departmental workflows.
Measurement: Tracx’s centralized social business cloud offers a comprehensive range of metrics, management and
optimization of user’s all social media campaigns from start to finish, competitive analysis, ROI metrics, team
performance measurements, and much more.
Ecosystem: brings integration and application of social media analytics and social relationship management into the
rest of marketing through integration with CRM and web analytics engines in order to provide value across the entire
enterprise, including social monetization and social lead management.
Tracx manages all aspects of companies’ online campaign life cycle, delivering the most relevant information for planning,
implementation, tracking, measurement and reporting of their social media campaigns. It manages all phases involved in
planning and running successful social media campaign.
Industry Focus:
Tracx caters to businesses across all industry segments
Marketing & Communication/Campaign Management and Monitoring, PR, Market Research (Market Intelligence,
Competitor Analysis, Customer Insights), Sales and Lead Generation, Customer Care, Strategy
Software Hosted, White Label, Agency, Consulting (Enablement, Creative Services, Custom Development)
Real Time Listening and Analysis
Customizable Dashboards
Technology: The platform employs various engines including statistical engines to address short social text, NLP,
relevancy, crowd-based sentiment and more. With its patent pending people’s rank, Tracx is the only platform
automating user ranking, unifying their identities across channels and relating them to actual conversations in
the campaign. The platform utilizes smart weighted combination of logistic regression and SVM (Support Vector
Machine) methods. All searches are implemented using Tracx’s unique and proprietary Social Media Language
Process (SMLP); Tracx offers Triple view data with all data displayed by the brand, the competition and the ecosystem as a whole,
Set Up: Set-up time depends on the size and breadth of user’s data needs and account complexity, but typically
ranges from 1-5 business weeks
Data Visualizations: Extensive range of graphs and charts including line chart, bar chart, pie chart, bubble chart
and others,
Extensive Media Coverage: Includes Social Media Networks (e.g., Facebook, Google+, VK), Microblogs (e.g.,
Twitter), Blogs (e.g. WordPress, Blogger), Photo and Video Sharing Sites (e.g., Instagram, YouTube), Forums and
E-commerce Sites Globally, Digg, Delicious, Reddit, and others. Tracx takes a flexible approach to the social media
platforms that can be monitored and can add additional sources upon user's request.
Filtering: Filtering of results by media type (image, video, link), topic/keyword, time period, demographics,
sentiment, custom tags, and geography (geo-location based on the combination of self-reported location
information and mapping of geo-enabled smart phones: uploaded pictures or posts from iPhone, Blackberry, etc.
so users can get granular at the post and street levels for deeper engagement),
Data Sorting: Sorting of results by posts, interactions, mentions, and full conversations, along with sorting by
metadata such as demographic and timestamp information.
Metrics: Comprehensive metrics including volume of conversations, posts, interactions, and mentions, influence,
impact per conversation, overall reach, advocacy, sentiment, engagement across owned, earned and paid media
(e.g., posts, comments, likes, shares, tweets, mentions, replies, favorites, retweets, etc.) engagement rate,
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community health (e.g., total page likes, new page likes, total followers, new followers, etc.), participation, and
others. Tracx also offers a comprehensive Team Performance dashboard offering a range of metrics and
visualizations including workflow average time summary, workflow stage summary, number of documents,
average time to reply, average time to close and much more
Trend Analysis: Activity volume over time by media type, topic, and sentiment. Trend analysis can be filtered by
demographic groups for more granular insight.
Historical Data: Tracx's accounts can be configured to meet a client’s desired historical data window. Typically,
accounts are configured with a 3 or 6-month rolling historical window, but configurations of one year or more
are possible.
Campaign Monitoring and Management: Pre-Campaign market analysis, campaign set up, audience targeting,
launch, real-time tracking and monitoring, campaign enhancements and measuring of ROI and overall campaign
effectiveness; Influencer Engagement and Management functionality allows users to source, engage, manage
and review their investment into the top opinion leaders and their overall impact on their company success.
Automated and Human Sentiment Analysis: The system allows human intervention in order to change the
sentiment and learn from the new inputs (training via “Annealing Scheduling” heuristics). It statistically produces
sentiment towards an entity and not the overall post.
Influencer Profiling and Analysis: Offers a list of key influencers ranked by relevant activity, impact /post, and
reach for purpose of campaign engagement. It provides complete influencer profile and understanding of
influencer interests, social spheres, influence score, reach, impact, quality and volume,
Competitive Analysis: Provides deep competitive landscape analysis including share of voice, benchmark against
the competitors in terms of volume of mentions, general sentiment, and others,
Topic Analysis: Identifies key topics that represent emergent themes within a larger body of conversations.
Word/Tag Cloud: Trending words, phrases, and hashtags that are unique and noteworthy components of a
conversation. The word/tag cloud factors in frequency and uniqueness of the terms to avoid commonly used
phrases that do not provide context-specific insight.
Engagement Function: Allows users to respond in real-time across multiple social channels and coordinate
publishing with their team directly from within the Tracx platform. Social streams can be configured by
department, sentiment, geography, and a variety of other parameters. Governance workflows can be applied.
Publishing: Publishing to Facebook, Twitter, LinkedIn and Google+, allowing users to upload links, photos, videos,
geo-target posts, tag, use templates to post later. Governance workflows can be applied, including pre-approved
content repository.
Reporting: Extensive reports showing the impact and reach of the campaigns, overall activity, and brand health.
Reports are available in multiple formats including excel, CSV, PDF, xml and more.
Data Archiving: Data is archived indefinitely, so users never lose the ability to review data that has already been
collected
White Label,
Workflow Management: Support for multiple user account; Users can distribute content from multiple accounts
across multiple networks, allocate ownership, deadlines, priorities and distribution channels, improve
consistency by streamlining the content publishing process, maintain a single source of all brand’s social activities
and leads and define a full approval chain for all content publishing.
API Integration: Tracx is built on architecture that allows seamless integration with third party clients'
applications. Tracx is equipped with multiple API types (data, streaming, query). It is already integrated with
Facebook Insights, Google Analytics, IBM Coremetrics, bitly, Kenshoo, Ditto, LivePerson Chat and allows
integration with third party CRM systems such as SugarCRM and others.
Mobile app: Allows for engagement and publishing anywhere, anytime. It includes all workflow and approval
capabilities, real time listening and all of course robust filtering and sorting options.
Technical Support: Help Desk (phone & email), Online Knowledge Center, Videos & Tutorials, Live Training.
Clients:
The world’s leading companies including BAE Systems, BMW, Bridgestone, Canon, Comcast, ConAgra Foods, EA, Hulu,
KraftHeinz, Mondelez International, Morgan Stanley, New York Times (The), Quicken, Rolex, Sears and many others.
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Screen Capture 1: Tracx Influencer Dashboard
- Stich Together an Individual's Social Media Profiles to Understand Their True Sphere of Influence
Screen Capture 2: Tracx Geo-Heat Mapping – Locate Your Audience
- Better Measure and Target Your Campaigns and Initiatives by Viewing Hotspots of Social Media Activity Geographically.
Get Granular at the Post and Street Levels for Deeper Engagement with Your Target Audience
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Screen Capture 2: Tracx Image Cloud
- View and Understand the Entire Conversation That Has Been Driven by both Text and Visual Mentions(s) of Your Brand and
Directly Share, Engage and/or Publish with Ease
Pricing:
Tracx offers multiple pricing packages, starting from a Pro package and moving up to an Enterprise package. Pricing is
based on the amount of data consumed with an unlimited number of search queries.
Languages:
English
North America, United Kingdom
______________________________________________________________________________________________
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VICO Analytics
Company Name:
Company Type:
HQs/Country:
Website:
VICO Research & Consulting GmbH
Private
60
Germany
www.vico-research.com
2005
Forums, Social Networks (e.g., Facebook, Google+), Video Sharing Sites (e.g.,
YouTube), TV (continuous integration), Blogs, Microblogs (e.g., Twitter), News,
Webdata, websites, web KPIs, Wikipedia, Open Linked Data, Socio-Economic
Statistics, Q & A portals, review/rating sites, shops, market data, commercial register,
media portals
Web, News and Social Media Listening, Engagement, Big Data Intelligence, Market
Intelligence, Identification, Analysis, Monitoring
27
Areas:
Languages:
Management:
Contact:
Marc Trömel, Managing Director
VICO Research & Consulting GmbH, Friedrich-List-Straße 46, 70771 LeinfeldenEchterdingen, Germany, Tel.: +49 (0)7117878290
(infospeed GmbH, Große Telegraphenstr.2, D-50676 Cologne, Germany
Tel.: +49 (0)2219984 1010)
Offices:
Email:
Europe: Echterdingen (Germany), Cologne (Germany)
For General Inquiries: info@vico-research.com
Product Overview
Since its founding in 2005, the VICO (Virtual Community) Research and Consulting GmbH has been one of the most
innovative and growing companies in Social Media Market space in Europe. The VICO Analytics platform combines Social
Media Monitoring and Web Intelligence in one solution to serve a whole company and all types use cases. In September
2014, VICO has launched a substantially updated version of its VICO monitoring tool, offering many new and unique
features including the most comprehensive query expansion on the market. In addition to a complex query structure,
VICO is the only provider in the market to use macros for a more efficient use and management of query blocks.
In 2015, infospeed has been acquired by VICO to become one of the strongest players in German social media monitoring
market by providing powerful range of first-class technological and content solutions. VICO and infospeed will still appear
independently on the market. infospeed GmbH is a social and Web intelligence service provider offering a variety of
services for business customers focused on goal oriented discovery, monitoring, data analysis and insights generated from
the Social Web and user generated content. The power of infospeed lays in detection and assessment of online sources
related to specific company or topic of search, comprehensive content analysis of all user-generated content including
monitoring trends, sentiments, influencers and topics.
The VICO solution is oriented strictly to the applicable German data protection law and telecommunications law. It
provides a complex role and permission system, so global media monitoring solutions can be specifically controlled and
made available. With the new release of the VICO software each customer starts with proven analysis views, but any time
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views can be freely combined based on individual users or groups. The solution currently offers the most flexible options
on the market. In addition, the new dashboard provides all exports in Microsoft native formats and can be efficiently used
further in the MS Office Suite.
VICO’s "Bring your own data" feature allows integration with any customer data sources. The VICO solution is technically
designed to allow seamless integration with any new data containers. In addition to further linguistic extension and the
availability of dashboards in different translations, VICO integrates non-social data such as TV and print data via additional
partners.
VICO has extensive experience in supporting international B2C companies in business decision making process and specific
applications of social media concepts. Focusing on Web Intelligence, VICO has been offering products and services to
various industries and helped companies stay competitive within the world of the social web. To meet its customer’s
increasing demand, VICO Research has further extended its services into Social Media Research and Social Media
Marketing. With the acquisition of infospeed, VICO Research has expanded its product portfolio with (1) the award
winning review monitoring (helps users analyze their products on external stores and have all product reviews and
comment in one glance), (2) price monitoring (empowering users to keep tables on competing online stores and increase
profits with exact price analysis), (3) the social media KPI dashboard (displaying performance of own social media
channels compared to competing brands in the industry), and (4) APP-monitoring (enabling users to analyze their own
and competitors APPs on dashboard with a special interface with iTunes and Google). infospeed leverages a technology,
which indexes and monitors social media discussions and places them into a structured database, allowing users to
research complex queries. The social media monitoring tool enables indexing and analysis of the social web using a SaaS
(Software as a Service). It recognizes unstructured data from all entities of a structured source and stores them in a
relational database.
Web Intelligence, Customer Intelligence, Market Intelligence, Risk Management, Early Warning, Controlling, Community
Management, Customer Relationship Management, Competition Monitoring, Campaign Tracking, Quality Management,
Cross-Media Monitoring, Brand Reputation Monitoring and Management, Market Research
Software-as-a-Service, Mobile (e.g., tablet, iPod, IPad, iPhone, etc.), White Label, Agency, Marketing, Consulting &
Research, Software Hosted, Consulting
Industry Focus:
VICO Research caters to companies across all industry segments like Insurance, Telecommunications, Automotive
industry, Retail Banking, Consumer Goods, and more.
(Near) Real Time Monitoring
SaaS - Software as a Service
Customizable Dashboard: an intuitive and flexible dashboard
Technology: Natural Language Processing (NLP), Address Extraction, Named Entity Recognition and
Disambiguation (NER), Relationship Extraction, Machine Learning, Topic Detection, Data Linkage, Massive
Parallel Data Processing, Language Detection
Extensive Media Coverage: Forums, Blogs (Blogger, WordPress, Mister Wong, etc.), online news, Microblogs
(e.g., Twitter), Video Sharing Sites (e.g., YouTube, Kewego, MyVideo, Yahoo!Video, Seenload, Metacafe),Social
Networks (e.g. Google+, Facebook, Xing), Review Sites, Question & Answer portals, App Store / Google Play
Goals,online shops, mails, TV, radio, print, but also customer-specific data sources and the Web
Search: supports multiple keyword searches; complex search capabilities with wildcards, proximity and
especially with macros for reusing common keywords; the most comprehensive query expansion on the market
Charts and Visualizations: flexible dashboards with configurable charts with drill down filtering; more than 5.000
possibilities of visualization on a set of data in any data dimensions and sizes including bar chart, line chart, area
chart, pie chart, geo-mapping, spider chart, tag clouds, and much more,
Filtering for Spam: data is cleaned from doublets; sources with irrelevant content can also be excluded by the
user
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Data Filtering: a total of nearly 50 filter dimensions: filtering of data by date (time period, hours, months, years),
media type/sources, location, brand, product, topic, sentiment, opinion leader, countries, languages, number of
likes, Alexa Rank, etc.
Drill down capability: allowing user to drill down to a respective post
Metrics: volume of mentions, share of buzz per day, Social Media Scorecard (developed in collaboration with the
University of Dusseldorf, Cologne to measure reach in social media), Social Media Relevance Index and others,
viral potential of contribution. With Social Media Channel Monitoring, users can also monitor, track and analyse
their own social media sources: Facebook (number of fans, likes, posts, comments), Twitter (Twitter Account
KPIs, Topic Radar, Reach Analysis, Trending Topics), YouTube (video set over time, number of channel and video
views, subscriptions), Forums (post development, overall view, yearly views, user overview, topic overviews, user
activity), Geo-mapping: the world map showing the countries with the most published posts; the geo-map is also
available for sentiment; a heatmap and location mark for individual posts will be implemented in 2014.
Sentiment Analysis
o Specific Sentiment: evaluation of communication sentiment showing the share of posts (positive, negative,
neutral) according to objects of investigation and filters; It is possible to show and analyze only positive or
negative posts and specific sentiment needs to be trained for each product group
o Sentiment and Sentiment Trend: sentiment of the posts are depicted in the web interface in absolute values
as well as over time (similar to communication volume)
o Automated and Human Sentiment Analysis: the company typically provides automated sentiment analysis,
but it can provide human sentiment analysis on the project base
Influencer Profiling and Analysis: identification of heavy users and key opinion leaders (based on influence score,
relevance, focus and activity), post volume, reach and others (e.g., user activity graph showing the most active
user on a particular topic expressed in column chart) and identifies influential sources and communication hotspots
Targeting: with the assistance of VICO, companies can also identify opinion-making consumers and groups on
the Social Web, contact them, and integrate them into their communication
Word/Tag Cloud: the Tag Cloud displays word frequencies mentioned in connection with a topic, product, target
group, brand or competitor. New topics can thus be recognized quickly; Adjective Tag Cloud: this Tag Cloud
depicts word frequencies the same way as the standard Tag Cloud, but displaying only adjectives and adverbs;
Hashtag Tag Cloud: displays the most frequent hashtags or Twitter communication; all Tag Clouds can be
displayed in combination with sentiment, rising/falling topics; The entity networks and clouds are able to
identify persons, places, companies and events
Trend Analysis: e.g. volume of mentions over time (buzz trend), sentiment over time (daily and monthly analysis),
sentiment trend, overall reach trend, reach per post trend, Cross Media trends
Historical Analysis: historical data are available for the majority of the data sources
Competitive Analysis: monitors client's competitors’ coverage in media to see how their client’s brands compare
against competition
Campaign Monitoring and Measurement: manage, monitors and measures success and effectiveness of
marketing campaigns
Link Analysis: links posted within the relevant communication are extracted and grouped according to object of
investigation; a link analysis uncovers recommendation and referencing behaviour of target groups
Benchmarking: relevant topics, products, competitors and brands can be compared
Semantic (keyword) Modelling: The data model is created within the text mining system, keywords for topics,
brand and products are defined and set into their semantic context; this differs from mere keyword-matching,
the keywords are recognized in all their grammatical forms and conjugations
Reporting: conducted through a fully automated, daily web interface or through a regular creation of monitoring
reports containing qualitative and quantitative data. Reports can be delivered as a Power Point presentation, as
well as in Microsoft Word and Excel.
White Label: users can customize their dashboard for their corporate identity by including their logo and
selecting the appropriate colours
Theme Monitor: relevant themes can be defined and semantically trained and modeled by VICO
Alerts via email or SMS: standard and threshold alerts based on adjustable changes in sentiment and volume of
buzz. For more complex and highly precise alerts, users can access support from VICO consulting and linguistics
team.
Data Export: It is possible to export statistics and evaluations in the following native formats: Microsoft
Excel/Word/PowerPoint, PNG, PDF and CSV
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Search Term Management: users can add and save their own search strings; further functions of the search term
management are: macros, search term hierarchy, extremely long queries, extensive query constructs with
proximity and wildcards, source sets, full tracking of all sources
Data storage/archiving:
o Data will be deleted after the defined term, differences between data sources have to be considered
o Individual data sets can be deleted at any time. Data is stored in Frankfurt (Germany) according to the
German privacy regulations
o The computing center in which all servers are hosted are located in Frankfurt and Cologne
o A permalink links the original source
o Data is stored in one central database
o Data can be kept for any length based on the customer’s request
Engagement Function: allows users to reply directly from the system,
Workflow: the flexible web interface supports creation of individual dashboards for specific use cases based on
the client requirements; the tool is geared to a collaborative workflow
Workflow Management: supports multiple user accounts with a number of logins with the specific access right
based on the user's function and offers workflow management with extensive sharing and visibility concepts,
dashboard access control, simultaneous encoding of documents such as categorization and sentiment, group
management and in-tool collaboration.
API Integration with third party applications: different interfaces for different levels of integration, integrate
your own files, export of whole widgets in external websites and portals, 4 different interfaces:
o Data Export API
o Statistics API
o Administration API
o Text Analytics API
Data collection
VICO uses a huge variety of data sources and data providers. The data used reaches from social media and news
to general web data, open linked data and statistical data. This proven quality approach guarantees the highest
possible quality and coverage of data.
Screen Capture 1: VICOs Flexible Social Media Monitoring Dashboard
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Screen Capture 2: VICO Research Dashboard
– Newspaper / Relevant Posts
– Location
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– Top Users
Screen Capture 5: The System Adapts Automatically On Any Device
Clients:
Large or medium-sized company across industries and functions including Aachen Muenchener, Allianz, Axel Springer,
Bosch Siemens Haushaltsgeräte, BMW, Central, Deutsches Rotes Kreuz, Deutsche Telekom AG, dm drogerie markt,
Envivas, Ferrero, Fraunhofer Institut, GfK Healthcare, Generali, Goethe-Institut, Johnson Controls, Kärcher, Kyocera
Document Solutions, LG Electronics/ Germany, Nestlé, Ogilvy, Payback, Unilever, Targobank, T-Systems International,
Vorwerk & Co KG, and others
Pricing:
Automated monitoring and analysis start at €299 per month, customized analysis provided by VICO’s analyst at €2,000
and individual developed Social Media strategies provided by VICOs marketers at €5,000.
Languages:
Text detection and sentiment analysis available in 27 languages including English, Bulgarian, Bosnian, Chinese (Simplified
and Traditional), Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Indonesian, Italian, Japanese, Korean,
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Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovakian, Spanish, Swedish and Turkish. Additional
languages may be added easily upon request.
Worldwide
______________________________________________________________________________________________
YouScan
Company Name:
HQs/Country:
Website:
Company Type:
YouScan RUS, Ltd.
Russia
http://www.youscan.io/
Private
11-50
2010
Facebook, Twitter, Instagram, VKontakte, YouTube, Google+, MySpace, Blogs,
Forums, Reviews and Community Sites, Q&A sites, and others,
Monitoring, Analysis, Engagement
2
Areas:
Languages:
Management:
Contact:
Offices:
Email:
Alexey Orap, CEO
YouScan RUS Ltd., Street Pravda, d24, str. 4, Office 725, 125993 Moscow, Russia
Tel.: +7 (495) 644-3268 (Russia); Tel.: +38 (044) 206-4884 (Ukraine)
Europe: Moscow (Russia), Kiev (Ukraine)
General Email: info@youscan.io
Direct Email: Alexey Orap, CEO, email: alexey.orap@youscan.io; Skype: alexeyorap
Alexander Sirach, CMO, email: as@youscan.io
Product Overview
YouScan is one of the leading social media monitoring and analytics companies focused on Russian and Ukraine markets.
It empowers brands to stay on top of consumer opinions and complaints posted in social media, so they can react quickly
to improve their customer satisfaction and efficiently manage their online brand reputation. YouScan's clients include
major consumer brands such as P&G, Kraft, Nikon, LG and others, as well as a number of Russian and international
marketing agencies.
YouScan offers real time monitoring of mentions about user’s brands, products, and competitors across a range of social
media channels and offers a range of features including sentiment analysis, competitive analysis, influencer identification
and analysis, campaign monitoring, trend analysis, alerts, workflow management and much more.
YouScan was founded in 2009 by a team of experienced marketing and technical professionals, and has a wide client base
and offices in Russia (Moscow) and Ukraine (Kiev). YouScan plans to enter English-speaking markets late 2016.
Marketing, PR, Customer Support, Sales, Market Research, Competitive Analysis
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Software Hosted, Consulting (e.g., Key Analysis, Reference Categorization, Preparation of Analyst Reports)
Industry Focus:
YouScan caters to businesses across all B2C industry sectors
Customizable Dashboard,
SaaS: Service as a Software with monthly or annual subscription,
Extensive Media Coverage: Facebook, Twitter, Instagram, VKontakte, YouTube, Google+, MySpace, Blogs,
Forums, Reviews and Community Sites, Q&A sites, and others,
Drill Down Capability: to access specific comment/post,
Data Filtering Options: filtering of results by media type/source, keyword/topic, author, date range, geography,
sentiment,
Data Visualizations: Interactive charts and visualizations including line charts, pie charts, bar charts and others,
Key Metrics: «passion» (post/unique author), total volume of mentions over time, average number of mentions
per day, maximum number of mentions, growth over specified period, share of voice, conversation dynamics,
influencers, sentiment, and others,
Trend Analysis: total volume of mentions over time,
Topic/Theme Analysis: the most mentioned topics ranked by frequency,
Trending Word Cloud,
Tagging: mentions tagging for categorization - Tag cloud,
Automated and Human Sentiment Analysis: sophisticated linguistic algorithms specifically tailored to deal with
complexity of Russian language, automated and human sentiment analysis,
Influencer Profiling and Analysis: identification of the most active/influential authors, top sources and online
communities; number of posts by each influencer and number of positive and negative sentiments assigned to
their posts,
Campaign Monitoring and Measurement: monitoring the volume and sentiment for pre and post campaign
phase and presenting the data on the chart with specific timeframes markings,
Competitive Analysis and Monitoring,
Data Alerts: automated alerts delivered via email,
Data Export: data export in Microsoft Excel format .xls; graph/charts export in .png format,
Engagement Function: allows engagement via Twitter from within YouScan platform,
Data Archiving: unlimited data storage from the start of the account,
Workflow Management: support for multiple user accounts with different access rights; offers a range of admin
and collaborative tools such as task assignment, notes posting, sharing of documents and insights with other
team members, categorization of references (tags), direct answers to Twitter, and others,
API integration with third party applications: optional integration with CRM solutions (e.g. Microsoft Dynamics
CRM, Terrasoft BPMOnline, Naumen Service Desk).
Clients:
YouScan clients include leading brands and digital agencies:
Corporate clients: P&G, Shell, HP, Nestle, Carlsberg, Coca-Cola, Dyson, Mondelez International, McKinsey, Cisco,
Philip Morris, McDonalds, among others,
Agencies: Action Global Communications, Grape (WPP), Mindshare, Mediacom, MEC, OMD Digital, Traffic Isobar,
PRP (Weber Shandwick), Starcom (Vivaki) and many others.
Pricing:
The company currently offers 4 plans:
Agency plan for $19,990 per year: The plan covers 50 topics and 40 users, monitoring Twitter, VK, Facebook,
Instagram, YouTube, Google+, MySpace, blogs, forums, unlimited number of results, reports on the source and
author, teamwork function, data export to Excel, automated sentiment analysis, engagement (Twitter), monitoring
review sites, monitoring groups VK, Facebook, Categorization references (tags), Service Analyst, assignment of
access right topics, integration of CRM, Dedicated Manager.
Corporate plan for $9,990 per year: The plan covers 25 topics and 20 users, monitoring Twitter, VK, Facebook,
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review sites, monitoring groups VK, Facebook, Categorization references (tags), Service Analyst, assignment of
access right topics, integration of CRM, Dedicated Manager.
Professional plan for $3,990 per year: The plan covers 10 topics and 10 users, monitoring Twitter, VK, Facebook,
review sites, monitoring groups VK, Facebook, Categorization references (tags), Service Analyst.
Basic plan for $1,990 per year: The plan covers 5 topics and 5 users, monitoring Twitter, VK, Facebook, Instagram,
YouTube, Google+, MySpace, blogs, forums, unlimited number of results, reports on the source and author, options
teamwork, data export to Excel.
Screen Capture 1: YouScan Dashboard
Screen Capture 2: YouScan Dashboard - Listing of Posts, Filtering Options (by Sentiment, Source, Source Type, Author,
Community), Trending Words, Tagging and Assignment Features
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Languages:
Russian, Ukrainian
Russia, Ukraine, and Kazakhstan
_______________________________________________________________________________________________
Zignal Labs
Company Name:
HQs/Country:
Website:
Company Type:
Zignal Labs Inc.
United States
http://zignallabs.com
Private
51-200
2011
Blogs, Twitter, Facebook, News, Social Video (e.g. YouTube, Vimeo), Broadcast (TV),
and Lexis Nexis
Areas:
Languages
Listening, Analysis, Reporting, Engagement
70+
Management:
Josh Ginsberg, CEO & Co-Founder
Adam Beaugh, President & Co-Founder
James J. Hornthal, Chairman & Co-Founder
Zignal Labs, Inc., 244 Jackson 2nd Floor, San Francisco, CA 94111, United States
Telephone: +1 415-683-7871
Americas Region: San Francisco (CA), Washington (DC)
Contact:
Offices:
Email:
General Email: info@zignallabs.com
Direct Email: Tim Hayden, VP Marketing, email: tim.hayden@zignallabs.com
Product Overview
Zignal Labs, Inc. offers a real-time online platform that delivers actionable data driven insights from real-time media
monitoring and business intelligence, empowering organizations from across industry sectors to make fast and informed
decision about their brand identity, competitive research, issues and crisis management.
Zignal Labs offers strategic insights on key issues, sentiments and trends surrounding social media, TV and news media
coverage, as well as comprehensive competitive analysis and campaign monitoring. Its dashboard updates automatically
in real-time in order to maintain awareness of the dynamic media environment, by automatically displaying analysis and
story trajectory in real-time. It offers a variety of tools to pinpoint which stories are accelerating and evaluate important
trends in a single glance, as well as provides influencer analysis to reveal who is driving conversations. It offers extensive
range of filters based on keywords, sentiment, country, languages, influencers and much more allowing users to quickly
shift their focus from a broad to narrow subsets of mentions. Users can also conduct competitive analysis and gain a
macro-level understanding of the competitive landscape including insights such as sentiment, key issues, share of voice
side by side and much more.
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The insights are shared via Zignal Labs customized reports and Daily Briefings that are automatically emailed to the user
on a daily bases. In addition, Zignal Labs offers both automated standard and threshold alerts based on selected keywords,
filters, time, and volume, as well as a robust workflow management feature that allows users to directly curate and share
their mentions or set of stories through Reading list, send emails, translate and assign tasks to their team members.
One of the key advantage of Zignal Labs platform is its extensive media coverage. The Zignal Labs aggregates data from
millions of sources and synthesizes social media, television and traditional media sources into powerful interactive
dashboards. In 2014, Zignal Labs has significantly expanded its media coverage by entering into a strategic alliance with
LexisNexis, securing the access to LexisNexis® news content of over 20,000 global online and print outlets, including
magazines, journals, and newspapers. This alliance also brings contextual intelligence to articles at a glance with smart
indexed terms such as company names, subjects, and ticker symbols, helping Zignal Lab’s clients to immediately
understand both the high-level and detailed view of the news. In 2015, Zignal Labs also expanded its media coverage to
include television content by partnering with iQ media. Using the same intuitive filtering and search parameters, users
can now access video segments directly within the Zignal Labs platform after subscribing to this service, which currently
covers 900 channels across entire U.S. and Canadian markets. Zignal Labs is planning to expand to European channels in
2015.
Marketing & Communications, Public Relations, Online Reputation Management, Issues and Crises Management, Market
Research (Customer Insights, Competitive Analysis)
Industry Focus
Zignal Labs caters clients across all industry sectors from corporate communications, to politics and financial services
Product and Service Availability
Software Hosted, Agency, Consulting (e.g., Training and Project Support, Strategic Advice and Digital Consulting)
Software As a Service (SaaS),
Real-Time Search and Monitoring: the dashboard automatically refreshes data in real-time keeping their
customers informed with up-to-the-second information,
Data Latency: few minutes, depending on the source,
Customizable Dashboard: fully customizable dashboards that can be customized by users based on their specific
needs. Users can add their own assessment and rich context by creating custom widgets or commenting directly
on the relevant points in the charts.
Extensive Media Coverage: captures thousands of content sources in real-time including print, online, TV and
social media sources - blogs, Twitter, Facebook, social video (e.g., YouTube), broadcast (TV), news, Lexis-Nexis,
and others,
Search: offers standard keyword search and flexible Boolean searches within user query,
Filtering for Spam and Duplicate,
Data Filtering: filtering of results by keywords/topics, sentiment, language, time (day, week, hour, etc.),
influencers, as well as popular tweets by retweet count. Results can be also filtered by both gender and location.
In addition to location data provided by user, Zignal Labs has enriched location information based on user profiles
and content.
Data Visualizations: offers a range of interactive charts and graphs including bar chart, line chart, doughnut
chart, and others. The system allows users to click through on any chart to see the mentions behind the numbers.
Technology: Zignal Labs collects data from the Web by using its own crawlers and technology and leverages a
Natural Language Processing (NLP) to track sentiment. It is an evolving algorithm that is looking for keywords in
an article and scoring them.
Key Metrics: a range of metrics including volume of mentions (tweets, mentions, blog posts, etc.), average count
of mentions per day and per hour, share of voice, media breakdown, sentiment count, net sentiment, topic/issue
sentiment analysis, and others,
Historical Data: historical data for Twitter is available back to 2006, LexisNexis content can be retrieved back to
March 2014 and other online content is available through 2013. All can be accessed for an additional cost.
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Automate and Human Sentiment Analysis: Zignal Labs employs its own Natural Language Processing (NLP)
framework to gauge the sentiment of mentions. It also offers human sentiment analysis that allows users to
manually change the sentiment of mentions in order to increase relevancy and accuracy of sentiment analysis
and easily save the changes into the system. The sentiment analysis includes sentiment count and percentage
share (positive, negative neutral), net sentiment, sentiment trending, and sentiment around key issues.
Influencer Analysis and Profiling: it identifies, measures and evaluates the influence of authors and sites based
on the number of mentions, shares, and influence score. Social Influencer Score is provided through a
combination of Klout and our own proprietary algorithm. Online domain influence is calculated by utilizing
multiple vendors and is then augmented by Zignal Labs proprietary algorithm.
Topic/Theme Analysis: automatically determines key topics related to user query,
Word/Tag Cloud: word cloud interactive visualizations of key words appearing within discussions across social
and traditional media. The words differ in size and colour and the bigger the word is, the more frequently it was
mentioned. By clicking on each word, user can get a list of discussions behind specific word/topic within the word
cloud.
Competitive Analysis: analyzes key statistical data across each of competitors (the selected brands and
competing individuals) and compares them by volume of mentions, share of voice, volume of positive, negative
and neutral mentions, negative and positive issues, and others,
Campaign Monitoring and Measurement: measures the performance of marketing campaigns including a
monitoring performance of specific hashtags with respect to total mentions, trending, average counts, net
sentiment, and media’s breakdown. It monitors the performance before, during and after the campaigns and
compares number of mentions, time of mentions, and when coverage peaked and how sentiment shifted, as
well as compare the performance across social media and traditional media coverage.
Viral Content Tracking and Analysis: offers a range of virality measures including shares, retweets, velocity,
mentions, reach and true real-time trend analysis (down to the second) for analysing social velocity of web
content,
Reporting: automated customized reports delivered in real-time in PDF format and easily shared with team
members via email. Zignal Labs also offers Daily Briefings, an impact summaries with collected key insights and
trending stories for the past 24 hours, that are automatically shared via email on a daily base,
Data Alerts: automated threshold alerts that can be triggered by volume of mentions, time, selected keywords
and filters. The alerts are easily set up and delivered via email.
Data Export: allows users to export their data and reports in PDF format,
Engagement: empowers users to directly engage with consumers and prospects on Twitter directly from within
Zignal Labs platform via Twitter Web Intents.
Data Archiving: allows users to store their data and content,
Workflow Management: supports multiple user accounts and offers a range of admin features including task
assignment, curation and sharing of mention or stories through the Reading List, etc.
API Integration: integration with selected/limited partners including Lexis Nexis, a subscription based global
content provider.
Client Support: Zignal Labs’ team of experts from analytics, communications, and information technology
industries background offers around the clock technical and project support, to help their clients effectively
leverage the Zignal Labs solution. The technical support is offered via email and telephone, through full training
sessions, troubleshooting and suggestions during specific project.
Clients:
Its clients include corporations, public affairs companies, media, political organizations, and government entities including
Bacardi, Bader Rutter, Beekeeper Group, Boots & Road, Cancer Treatment Centers of America, Citrix, Diamond, HP, Krave
Jerky, Reputation Leaders, Washington Post, and many others.
Pricing:
Pricing for Zignal Labs is available for organizations of all sizes starting at $999. For more detail information on pricing
information, please contact sales@zignallabs.com.
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Screen Capture 1: Zignal Labs Customizable Dashboard Providing User Selected Metrics (Total Mentions, Average Counts, Net
Sentiment, Media Breakdown), Word Cloud and Top Issues with Sentiment Filters
Screen Capture 2: Zignal Labs Dashboard – Recent Stories and Ping Map Showing How Widespread the Mentions Are
Geographically Across North and South America
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Screen Capture 3: Zignal Labs Newsroom Showing Extensive Filtering Options and List of Posts with Author/Media Outlet Name,
Influence Score, Sentiment and Actions’ Option For Each Post
Languages:
Zignal Labs offers instant translation for over 100 languages and detects text in over 70 languages including English, Arabic,
Chinese, Dutch, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Malay, Polish, Portuguese, Russian,
Spanish, Turkish, and others. Sentiment Analysis is currently available in 7 languages including English, French, German,
Italian, Portuguese, Russian, and Spanish, and more coming soon.
Worldwide
Additional Resources:
Case Studies: http://zignallabs.com/resources/
_______________________________________________________________________________________________
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Excerpts only - To obtain a full access to all 242 SMM Technology Profiles, please order SMM Tools and
Services Report/Part 2 or visit our publication page at http://ideya.eu.com/reports.html for more
information.
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Ideyawww.ideya.eu.com
Ltd
How To Order
Title:
Published:
Content:
Format:
Social Media Monitoring
Tools and Services 2015
November, 2015
242 Tool and Service Providers Profiles
PDF; Pages: 1,176, Part 1 and Part2
The report is available for purchase from Ideya
Ltd. Please send your order details via email at
lmilic@ideya.eu.com.
Please indicate if you would like
£1,290 / $1,990 – Full Report single user
PDF
£3,450 / $5,340 – Full Report multi-user
license PDF
£742 / $1,140 – single user PDF for
Part1: Analysis (305 pages)
£994 / $1,530 – single user PDF for
Part2: 242 SMM Technologies and Services
Profiles (871 pages)
When you place the order, please provide us with
your billing information:
First Name: ________________________________
Last Name: ________________________________
Title: _____________________________________
Company Name: ___________________________
_________________________________________
Billing Address: ____________________________
City: _________________ Post Code: _________
Country: _________________________________
E-mail address where to send report:
_________________________________________
Ideya Ltd.
Contact: Luisa Milic, Director,
Ideya Ltd., 39 Highfield Avenue, Cambridge CB4 2AJ
Tel: +44 (0)789 1166 897; Email: lmilic@ideya.eu.com;
Web: http://ideya.eu.com
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SMM Tools and Services Report 2015

Transcription

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