Stefan Unterhuber

27-05-2014
Stefan Unterhuber
Abstract
▶ Physical business meets cyber-business when product manufacturers start to
connect their products and devices with the internet. But does „doable“
automatically mean „profitable“? Establishing a direct and bidirectional
connection to your product and its users may sound like a perfect plan but
connectivity alone is never enough.
▶ Transforming their business from product-centric (physical) to internet-based
service-centric (cyber) business is a complex task for product manufacturers –
independent of company size. And technology is certainly not the biggest hurdle
on the way to success…
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| 27-05-2014 | Stefan Unterhuber | © Atos IT Solutions & Services GmbH
Smart Fridge
Really?
img sources: http://cdn.ndtv.com, http://www.lg.com/
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| 27-05-2014 | Stefan Unterhuber | © Atos IT Solutions & Services GmbH
IoT, IoE, CPS…
Where physical meets cyber, technology is waiting for business
img source: http://m.c.lnkd.licdn.com/
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Smart Fork
img source: http://tiesforhunger.org/
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img source: http://www.hapi.com/
Smart Home
img sources: http://www.ampen.de/, http://www.planet-wissen.de/, http://wizard.webquests.ch/
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img source: http://www.lg.com/
Transformation
From product-centric to service-centric
Brand
Equity
Brand
Equity
Design
Design
Service
Loyalty
Loyalty
Make
Aftersale
Sell
img source: http://icons.iconarchive.com/
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| 27-05-2014 | Stefan Unterhuber | © Atos IT Solutions & Services GmbH
Make
Product
Loyalty
Sell
product
Service
upsell
Sell
services
Aftersale
img source: http://www.imachiapas.com/
Journey
Based on Axeda Value Curve
Where do you come from, where do you go?
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| 27-05-2014 | Stefan Unterhuber | © Atos IT Solutions & Services GmbH
Smart Products
Domain-specific approach required
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Challenges
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Questions?
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| 27-05-2014 | Stefan Unterhuber | © Atos IT Solutions & Services GmbH
Thanks
For more information please contact:
Stefan Unterhuber
M+ 43 664 8855 3184
stefan.unterhuber@atos.net
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27-05-2014
© For internal use