the education book - Hairdressers at Heart

Transcription

THE EDUCATION BOOK: JANUARY – JUNE 2013
THE EDUCATION BOOK
JANUARY – JUNE 2013
salonprofessionalinteractive.com
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CONTENTS
INTRODUCTION TO SALON PROFESSIONALS
TAILOR-MADE EDUCATION EDUCATION ARCHITECTURE
GLOBAL ELITE HAIRDRESSERS AT HEART
MEET THE FIELD TEAM
SPOTLIGHT ON FIELD EDUCATORS
02
04
05
06
07
10
12
SALON PROFESSIONAL STUDIOS
SALON PROFESSIONAL STUDIOS
BE INSPIRED BY EXCELLENCE
STUDIOS BUSINESS SESSIONS
14
18
19
E-EDUCATION
INTRODUCTION TO E-EDUCATION
20
SHOWS & EVENTS
SHOWS & EVENTS
24
ARTISTIC INSPIRATION
26
WELLA SCHOOLS PROGRAM
WELLA SCHOOLS PROGRAMS
28
STUDENT COMPETITIONS 30
THE NEXT GENERATION
32
SALON PROFESSIONAL BRANDS
INTRODUCTION TO OUR BRANDS
WELLA PROFESSIONALS
WELLA BRAND VISION
ELEVATING THE PROFESSION
ILLUMINA COLOR
TREND VISION
WELLA GLOBAL CREATIVE DIRECTORS
2013 TREND COLLECTION
NATVA 2012
WELLA CREATIVE AMBASSADORS
WELLA ESSENTIAL WELLA EXCEED WELLA EXPERT 34
38
40
42
44
48
50
SEBASTIAN PROFESSIONAL
INTRODUCTION TO SEBASTIAN
SEBASTIAN BELIEFS
URBAN EXPLORERS BLACK OPS
ARTISTS OF REINVENTION SEBASTIAN ESSENTIAL
SEBASTIAN EXCEED
SEBASTIAN EXPERT
62
64
65
66
68
70
71
72
NIOXIN
INTRODUCTION TO NIOXIN
74
NIOXIN EDUCATION
76
NIOXIN PHILOSOPHY 78
NIOXIN DESIGNERS 80
DIAMAX82
EDUCATION OFFERINGS
83
CLAIROL PROFESSIONAL
INTRODUCTION TO CLAIROL PROFESSIONAL
HERITAGE, VISION AND PHILOSOPHY
CLAIROL PROFESSIONAL AMBASSADORS EDUCATION COURSE OFFERINGS
CARE AND STYLING
84
86
88
89
90
SASSOON ACADEMY
WELLA PROFESSIONALS AND SASSOON ACADEMY
SASSOON ACADEMY
CREATIVE TEAM
SHOWS AND SEMINARS
92
94
94
95
52
56
58
60
61
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INTRODUCTION
Welcome to the fourth edition of our education book. Please check it out and read about all of
the exciting activities and training courses we have planned for you!
To describe a professional, we would probably have to start with the definition: conforms to the
standards of skill, competence or character normally expected of a properly qualified person in a
work environment. My challenge for us is to think in the following context: What does my client
or new stylist and community feel about my level of professionalism?
An important factor in being considered a professional is to be part of a unified group, striving
to make their industry better. Professionals also have strict guidelines, such as following the rules
of engagement, behaving with conduct becoming of a professional in good standing, taking
ownership of their skills and pursuing ongoing training. Protecting and enabling the future is
also very important for professionals.
During my 27 years in the industry as a hairdresser, salon owner, platform artist and now as a
creative director, I have heard excuses/jabs such as “Stylists are creative, so we don’t have the
discipline” or “We are individualistic, so the thought of committees or group decisions turn us
off.” Or how about my favorite: “We are too emotional, so we can’t make a decision based on
reason or facts.” What a load of … you know!
There are so many stylists earning very low wages, and we the senior stylists of the industry, need
to be proactive in guiding their growth and ensuring that we can provide the roadmap for a
long, successful career.
I feel that mentorship is the key. Just recently I was reminded of the power of mentorship: Team
I.C.A.N., made up of hairdressers with less than three years of experience, WON at RAW Premiere
Orlando.
What have you done lately?
Fabio Sementilli
Creative Director
P&G Salon Professional
North America
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TAILOR-MADE
EDUCATION
EDUCATION
ARCHITECTURE
Our overwhelming desire is to support and work with you every step of the way throughout
your career to continually elevate you and your business to the highest levels of excellence.
EXPERT
ELITE MASTER PROGRAM
EXCEED
ADVANCED SKILLS,
INSPIRATION AND BUSINESS
P&G Salon Professional truly believes that education is the single biggest driver for growth within
our industry and, more importantly, for your daily business. It is with this belief that we offer
customized education programs in order to build a joint business plan that makes sense for your
total salon choreography:
· Build your team with inspirational and technical education.
· Build your business with in-salon education.
· Build a plan to help on-board all new hires.
ESSENTIAL
FUNDAMENTAL
FOUNDATION BUILDING
Our P&G Salon Professional sales consultants are highly trained to build joint business plans,
so please call us at 1-800-347-4424.
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GLOBAL ELITE
INTRODUCING
HAIRDRESSERS AT HEART:
Global Elite™ is a program designed to reward our loyal customers for their
purchases of P&G Salon Professional products.
EMPOWERING STYLISTS
THROUGHOUT THEIR CAREERS
EDUCATION BENEFITS
Get inspired with everything P&G Salon Professional brands have to offer by using your
Global Elite™ Reward Points to learn from the leaders of our industry.
• Choose from a selection of courses that let you explore everything from the latest
trends to simple sophistication.
• Contact your P&G Salon Professional Sales Representative or our Global Elite
Specialists for assistance.
GE AWARDS HIGHLIGHTS
NEW SEMINARS AND BONUSES
NO MATTER WHAT YOUR PROFESSIONAL GOALS ARE,
WELLA IS HERE TO HELP. HAIRDRESSERS AT HEART
FEATURES PROGRAMS THAT SUPPORT STYLISTS AT FOUR
CRITICAL STAGES OF THEIR CAREERS:
NEW! NickEducation.com
Over 50 powerful online seminars
for all skill levels. Learn 24/7 at
your own pace and convenience. At
NickEducation.com, online seminars
are presented by top educators whose
mission is to educate, inspire and
stimulate passion.
The Doves
Sassoon Academy
Christopher and Sonya Dove share their
knowledge in an informative book with
techniques and instructions on cutting,
coloring and styling. In the DVD, watch
the Doves create flame cuts and color,
deomonstrate rickrack setting technique
and create extension hair art. Paint your
most imaginative patterns using color
to its fullest and release your personal
inner creativity without boundaries.
To register with the Doves Studio, call
(310) 399-7654.
Sassoon Academy offers a wide range
of courses designed to meet a variety of
experience levels and learning needs to
guide you in your search for technical
and creative excellence. Brush up on
cutting techniques, learn the latest
trends or just rekindle your creativity
with any of the courses offered in Santa
Monica, San Francisco, Chicago, Miami,
Toronto and London. For availability,
please contact the Sassoon Academy
Coordinator at 1-888-757-5100.
1. S cholarships for students help defray some tuition costs, while grants
for licensed hairdressers allow them to continue their education.
2. T alent development programs such as competitions, mentorships
and awards help newly licensed hairdressers unleash their creativity.
3. D
iscounted early education and childcare allows working stylists to
strike a better work-life balance.
4 . C
ommunity involvement charity grants allow salon owners to support
their own community programs.
FOR MORE EDUCATIONAL OPPORTUNITIES, FULL BENEFITS AND TO USE
YOUR GE POINTS, VISIT GLOBALELITESALON.COM
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Global Elite
™
VISIT WWW.HAIRDRESSERSATHEART.COM
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HAIRDRESSERS AT HEART.
From the start you’ve been committed to being the best. Perfecting your craft
with every cut. We’re here to advance the salon industry, one stylist at a time.
Visit HairdressersAtHeart.com for more information.
HAIRDRESSERS AT HEART.
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MEET THE FIELD TEAM
“WE ARE THE PREFERRED EDUCATION PARTNER THAT
INSPIRES LIFETIME LOYALTY, AND EXCITES AND
EMPOWERS ALL SALON PROFESSIONALS AND THEIR
CLIENTS ACROSS NORTH AMERICA.”
Happy NEW Year to all of our fellow salon professionals!
As we start this NEW year, many of you will consider how to reinvent yourselves or what fresh,
NEW approaches to try. At Wella, we’re no different, and our education teams have so much NEW
information to share with you!
For Wella Professionals, the dawn of a new year brings NEW mega trends via Trend Vision 2013
AND the biggest color innovation in 20 years with NEW ILLUMINA COLOR! Global travel is What’s
Next with Sebastian as we continue to connect and inspire our fierce and fearless artists with a
whole NEW collection of looks. NIOXIN continues to prove it is the complete package with design
principles and NEW styling products to create the thickest, fullest hair possible.
For those of you looking for a NEW challenge this year, consider trying one of our competitions.
Wella’s Trend Vision or Sebastian’s What’s Next Awards offer the opportunity to expand your
creativity and the possibility of a global platform to share your passion and talent!
We have something to inspire every stylist to reach a NEW level, and we look forward to
connecting with you soon.
FPO
Sandy Arthur
Full-Service Salons
& Schools Team
10
Heather Schwingle
Sally Beauty
Holdings Team
Linda Langley
Self-Select &
Distributors Team
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SPOTLIGHT
ON FIELD EDUCATORS
“KNOWLEDGE IS POWER –
LEARN ABOUT ALL
ASPECTS OF YOUR CAREER
AND YOU’LL BE SURPRISED
WHERE IT CAN TAKE YOU!”
MARY FOXWELL | FIELD
EDUCATION MANAGER
“I LOVE TRAVELING AND THE
OPPORTUNITY OF SHARING
MY PASSION TO INSPIRE
AND EDUCATE STYLISTS
AROUND THE WORLD.”
SARAH HAYEK | NATIONAL
EDUCATION ASSOCIATE MANAGER
“EDUCATION IS MY
PASSION –
I LOVE HELPING OTHER
STYLISTS REACH THEIR FULL
POTENTIAL.”
SARA MCELHINNEY | FIELD
EDUCATION TRAINER
“EDUCATION IS MY
REWARD FOR BECOMING
A HAIRSTYLIST.”
TAMMI HERRICK | FIELD
EDUCATION EXPERT
“MY PASSION IS
MOTIVATION THROUGH
EDUCATION, SHOWING
STYLISTS THAT THEY
CAN ACHIEVE THEIR
ASPIRATIONS, WHETHER
IT’S THE PERFECT HAIR
COLOR OR SALES GOALS,
AND THAT YOU CAN HAVE
SOME FUN IN THE PROCESS!
I LOVE TO SEE STYLISTS
GROW NO MATTER WHERE
THEY ARE IN THEIR CAREER.”
CINDY MENGES | FIELD EDUCATION
EXPERT
“TRUE BEAUTY COMES
FROM WITHIN, BUT THERE’S
NO REASON TO IGNORE
THE OUTSIDE! IT’S THE
TOTAL PACKAGE THAT
MAKES US WHO WE ARE.
HAVE FUN WITH YOUR
HAIR AND TAKE THE TIME
TO MAKE IT A PART OF
YOUR PERSONALITY. IT
IS A REPRESENTATION
OF WHO YOU ARE.
REMEMBER, YOUR HAIR IS
SOMETHING YOU WEAR
EVERY DAY, UNLIKE A
FAVORITE SHIRT OR A PAIR
OF SHOES. IT GOES WITH
YOU EVERYWHERE AND IS
ALWAYS ON DISPLAY.”
“IF YOU LOVE WHAT YOU
DO, YOU WILL NEVER WORK
ANOTHER DAY IN YOUR
LIFE!”
DIANE CHARPENTIER | SALES &
EDUCATION SPECIALIST
SARAH KLINGENSMITH | FIELD
EDUCATION EXPERT
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SALON
PROFESSIONAL
STUDIOS
STUDIO
POLICIES
WORLD STUDIO
STUDIO, TORONTO
NEW YORK
30 ROCKEFELLER PLAZA
NEW YORK, NY 10012
1-212-399-8800
STUDIO
WORLD STUDIO, NYC
STUDIO, LA
LOS ANGELES
6109 DE SOTO AVE.
WOODLAND HILLS, CA 91367
1-818-999-5112
STUDIO INFORMATION
HOW TO BOOK/PAYMENT TERMS
Located in the pulsing heart of the world´s top cities, P&G Salon Professional Studios offer
the latest information in technical development and trends in hair, fashion and lifestyle. Call our Studio Concierge at 1-800-422-2336 to make a reservation.
NEW! SPECIAL COSMETOLOGY SCHOOL GRADUATE PROGRAM
Congratulations, cosmetology school graduate! P&G Salon Professional wants to help you
continue to grow on your journey to success by extending to you a discount on continuing
education at our studios. We offer classes in Wella, Sebastian, NIOXIN and Clairol
Professional. Enrollment pricing upon receiving your state license:
• 3 months receive 50% off tuition.
TORONTO
5800 AVEBURY RD.
MISSISSAUGA, ON
1-800-419-3552
REGISTER AT STUDIOREG.IM@PG.COM
OR CONTACT OUR STUDIO CONCIERGE | 1-800-422-2336
SALONPROFESSIONALINTERACTIVE.COM
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• 6 months receive 25% off tuition. • 1 year and instructors receive 10% off tuition.
Upon registering with our Studio Concierge, please provide your license number, date of
license receipt and cosmetology school name.
facebook.com/thestudiosusa
Option 1: Pay with MasterCard, Visa or American Express.
Option 2: Speak with our Studio Concierge about payment by check or money order.
As soon as your payment is received, you will be registered for the seminar. Confirmation
letters will be sent out 4–6 weeks prior to the seminar date, along with the information on
what tools you will need to bring. New! Discount for progressive class bookings! For multiple classes that fall within the same
week, receive an additional 20% off the second and third class.
Discount will only be honored when classes are paid for at time of booking. Please call our
Studio Concierge for more information.
CANCELLATION POLICY
Cancellation requests must be made in writing at least 30 days prior to the scheduled seminar date.
If a salon cancels after the-30 day minimum or does not attend the registered seminar, payment will
be forfeited. Occasionally, course content will change as a result of new information and product
development. Studios reserve the right to update their courses and guest stylists without notice.
FOR FURTHER INFORMATION ON OUR TERMS AND
CONDITIONS, PLEASE CONTACT YOUR NEAREST STUDIO
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LEADERS IN
THE BEAUTY INDUSTRY
Our Studio Artists possess superior technical mastery in color, cut
and styling, providing the inspiration and motivation to assist in
elevating your own skills and techniques.
SASSOON ACADEMY
AT THE WORLD
STUDIOS
Sassoon is one of the world’s most renowned and exciting Academies, and is
therefore a natural partner for the World Studios.
Joshua Calderon
Studio Lead Artist,
World Studio, NYC
Lynette Tatum
Studio Lead Artist,
World Studio, NYC
Expert Program. I believe it truly elevates colorists
in our industry to a higher level of technical ability
while helping to advance their careers.”
I love this class because of the mentorship
opportunities for me as a trainer to coach the
attendee. Also this class helps them understand
the collaboration it takes with the wardrobe
stylist, makeup artist, and photographer to
communicate their vision and make it come
together in the photo shoot.”
MY FAVORITE SEMINAR: “Master Color
LET US HELP YOU BUILD A LONG-LASTING
AND REWARDING CAREER.
World Studio
New York, NY
Studio
Woodland Hills, CA
SUCCESS STORY: ”One recent graduate of
our MCE program, Ricky Mason of Richard Scott
Salon has been chosen to be a presenter in our
Ready, Set, Go Salon Career.”
TECHNICAL
EXCELLENCE MEETS
INSPIRATION
The studios bring professional hairdressers together to elevate mastery and
unleash talent at any stage in your career. They offer education tailored to
your needs. Whether you want to improve on the fundamentals, learn a new
technique or increase your salon’s revenue, there is a studio seminar just for
you. The studio team will be your partner in achieving your goals. You will
leave the studio feeling rejuvenated, reinspired and recommitted to yourself,
your craft and your clients. In addition to core seminars, the studios host guest artists and visionaries who
are set apart by their creativity and expertise. Highlights include Patrick
Cameron’s Long Hairdressing, Alexandra Matiz’s Sensual Reds and Blonde
Temptation and Nick Berardi’s Blueprint to Haircutting.
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CORE CLASSES
MY FAVORITE SEMINAR: “TV Editorial.
“I would recommend studio education to other stylists because
in-salon and collectives don’t compare to the educational
experience provided at the studio.”
– Leslie Cooke, Renaissance Salon & Day Spa, Visalia, CA
MY FAVORITE SEMINAR: “Custom Events
are really unique because we can create a class or
an evening event completely customized to meet
a salon’s needs. We encourage the salon to bring
their entire staff for an inspirational hands-on
experience.”
SUCCESS STORY: ”We encourage stylists to
continue their education through the Studios
and we have a range of classes from cutting and
coloring to styling. We take the time to talk with
stylists about their strengths and to help guide
them into their next steps of education. In fact,
52% of stylists that attend Studio classes come
back to grow their skill portfolio.”
All courses are led by Sassoon Academy instructors and are available in a
variety of timeframes, giving the busy hairdresser several choices for enjoying
Academy education.
“Education is the key to success and ongoing education can raise the level of
technique within Hair Design. By sharing the same dedication to learning that
has defined Sassoon, the World Studios are the perfect place to learn Sassoon
technique.”
SUCCESS STORY: ”Last season we had an
– Traci Sakosits, Sassoon North American Creative Director
attendee Olga Shamatrina from About Faces
Salon enter and I knew she had an amazing shot
of her model interpretation of Celeste. She made
it to the finals and won silver in Young Talent!”
SASSOON ACADEMY ABC DEMO AND HANDS-ON
The studios have a robust lineup of core classes that include color, cut and
styling at all levels (from essential to expert). The Wella MCE (Master Color
Expert) course is a signature seminar and is the pinnacle of color classes offered.
It is a two-week (broken into one week sessions) immersion into all aspects of
color mastery. Participants will graduate as certified Master Color Experts.
Richelle Evans
Studio Artist, Studio, LA
Sassoon Academy offers its innovative ABC, Creative and Collection courses in
both the LA and NYC World Studios. These courses provide in-depth insight into
the popular Sassoon Academy proprietary methods, via live demonstrations,
step by step instructions, finished models and hands-on work sessions.
Victoria Thurman Hall
Studio Lead Artist, Studio, LA
MY FAVORITE SEMINAR: “Essential Color.
I love this class! By building on the fundamentals
that we as colorists work from everyday, makes
this the Essential seminar to take. Essential Color
isn’t just foundation; it’s the starting point for all
color seminars. It’s not just for new users, because
colorists that have been in the industry for 20+
years walk away with information!”
SUCCESS STORY: ”After taking the Essential
Color seminar, many attendees dedicate
themselves to more education. They frequently
sign up for the prerequisites for the Master Color
Expert seminar and decide to push themselves.”
• ABC is devoted to the touchstone techniques used by Sassoon trained stylists,
allowing you to observe truly perfect lines, graduation, layering and the
combinations of these techniques with color as an influence.
• Demo is a look, learn and ask class. The hands-on course includes a model
workshop.
• Boost your skills and knowledge to give yourself the confidence to expand your
repertoire and develop your talents. DURATION: ½ DAY & FULL DAY
SASSOON ACADEMY CREATIVE DEMO
• Using ABC as the foundation, this demo focuses on building creativity and
integrating current cut trends into the renowned Sassoon color placement.
• Look, learn and ask class.
• Top Sassoon Academy instructors guide you through both cut and color
techniques that you can translate into your salon work.
DURATION: ½ DAY SASSOON ACADEMY COLLECTION EVENING
• Discover where the Sassoon team gets their trend vision and how they translate
it into their signature cuts and color placement.
• Look and Learn evening with live models. DURATION: 2 HOURS
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STUDIO BUSINESS
SESSIONS
THE EXCLUSIVE
STUDIOS
WELLA PROFESSIONAL PARTNERSHIP
Our guest artists are our visionaries of the future, the undisputed crème de la
crème of the industry. Their creativity along with their expertise in color, cutting,
technical work and styling has set them apart from the rest. We are delighted to
be able to offer you the opportunity of seeing and working alongside our experts.
SENSUAL REDS WITH ALEXANDRA MATIZ
• Learn how to achieve variations of reds from soft and
natural to the most vibrant red shades. Master correction
techniques that ensure the perfect red each time.
• Hands-on model workshop.
• Become the expert on Red color in your salon with the
techniques you’ll learn.
DURATION: 1 DAY
BLONDE TEMPTATION WITH
ALEXANDRA MATIZ
• Increase your knowledge as you journey through
the best application practices and the theory of
blonding, double processing, creative glazing, low
lighting, and toning techniques that will ensure
perfect tailor made blondes every time.
• Hands on mannequin and live model workshop.
• You will be able to put the practices you learn to
creative blonde results your clients are looking for.
DURATION: 2 DAYS
NEW! AN EVENING WITH
ALEXANDRA MATIZ
• Join Alexandra for 2 inspirational hours as she shares with
you her fabulous blonde and red creations on live models.
• Her quick tips will allow you to start putting them into use
when you get back to the salon.”
DURATION: 2 HOURS
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LONG HAIRDRESSING WITH
PATRICK CAMERON • Learn the latest in long hairdressing techniques from
internationally acclaimed artist Patrick Cameron. Two 1-day
sessions with different techniques taught in both courses.
Choose both days for total immersion and savings!
• Hands-on mannequin-head workshops
• Become the expert in long hairdressing come holiday,
weddings, proms and more.
DURATION: 1 DAY
AN EVENING WITH PATRICK CAMERON –
BACKSTAGE MAGIC
• Join Patrick as he gives an intense behind-the-scenes look
at what goes into his on-stage presentations. Learn how to
plan, prepare and present an amazing stage show.
• Look and learn as Patrick presents his live models
• Learn what it takes to conquer the art of presenting on
stage as you explore the area of show and seminar work.
DURATION: 2 HOURS
MEN’S HAIRCUTTING WITH JOSH WAGNER
• Josh brings his day-to-day salon work along with his
military background straight to you as he covers everything
from traditional fades and flat tops to today’s current
trends for men.
• Hands on mannequin and model workshop
• Bring current trends to your male clientele in a way that
will make you the person they come to time and time again
DURATION: 2 DAYS
STYLE SESSION WITH CLAUDIO LAZO
• This course will introduce you to what it takes to create
hair that is runway ready for fashion show work and photo
shoots
• Hands on Mannequin and model workshop
• Claudio’s experience at many Fashion week events and
editorial sessions will give you the real feel of what it takes
to get into this realm of the business.
DURATION: 2 DAYS
PORTFOLIO
EDUCATION
OFFERINGS
SIX INTERACTIVE
ADVANCED SALON
BUSINESS COURSES
RAZOR CUTTING ELEMENTS
Salonformation created and managed by principals Robert & Julie Cass, is a
leading consulting, marketing and training advisor to the salon industry.
• This class will provide you all the foundational elements to
successfully use a razor to cut hair. Additionally, you will
gain understanding of product usage for different hair types,
the tools and equipment used for cutting and styling hair.
• Hands on mannequin workshop
• Add the skill of using a razor to your portfolio to give an
edge to profession
DURATION: 2 DAYS
They have helped thousands of businesses and professionals become more
profitable. By successfully operating and owning various businesses within
the industry they learned the keys to success and now gladly share them in
their self-developed management classes.
Robert & Julie also continue to travel the continent as key note speakers and
trainers educating and elevating the standards of today’s salon and spa
operations.
BRIDAL HAIR
• Learn different styles for medium to long hair that will work
with head pieces and the dress to create the perfect look
for the bridal party on that special day.
• Hands-on mannaquin workshop
• Become the go-to stylist in your salon and area creating
looks that will last in memories forever.
DURATION: 2 DAYS
UNIT 1
CHAPTER 1: SOARING RETAIL SALES
CHAPTER 2: BUDGETING
CHAPTER 3: MOTIVATING AND INSPIRING YOUR TEAM TO BE STARS
UNIT 2
CHAPTER 1: MARKETING THAT DELIVERS
CHAPTER 2: RECEPTION EXCELLENCE
CHAPTER 3: ROCK SOLID CLIENT RETENTION STRATEGIES
6 courses divided into 2 sessions. Sessions can be taken independently of one another
and in no specific order.
DURATION: 2 DAYS
Julie & Rob Cass
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SALON PROFESSIONAL
E-EDUCATION AT THE
DISTANCE OF A CLICK
For two years, our education team has worked on creating a digital education website that is second to
none, allowing stylists around the world a chance to improve their skills, learn new techniques and stay on
top of new trends.
With over 100 lessons at launch and our industry-leading live events, we welcome all stylists to our digital
education website, salonprofessionalinteractive.com.
Mark Pontrelli
Digital Education & Technology Leader NASP
FIND US AT SALONPROFESSIONALINTERACTIVE.COM
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10/31/12 1:14 PM
OVER 100
LESSONS
AT
LAUNCH
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10/31/12 1:15 PM
SHOWS
& EVENTS
· ISSE, January 26-28, Long Beach
· WHAT’S NEXT TOUR, February 24, Ft. Lauderdale
· ABS, March 9-11, Chicago
· WHAT’S NEXT TOUR, March 24, Houston
· WHAT’S NEXT TOUR, April 28, Los Angeles
· INTERCOIFFURE, May 19-20, Miami
· PREMIERE ORLANDO, June 2-3, Orlando
Show schedule subject to change
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10/31/12 1:15 PM
ARTISTIC
INSPIRATION
BROUGHT
TO LIFE
Ladies and gentlemen, please welcome to the stage…
The North American Show Team!
Wow, what a busy season we have had since we saw you last! We have been out on the road,
sharing our passion and dedication to hair artistry with stylists across the country. Inspired by the
trends of Wella, the fearless hair fashion of Sebastian, the sexy science of Nioxin, and the classic
beauty of Clairol and Color Charm, we have participated in industry and one-of-a-kind VIP events
with our creative force in full swing! Showcasing beautiful color and creative cutting and styling
techniques on stages big and small while meeting the needs of stylists and their clients, the NA
Show Team brings it all to you!
We can’t wait to come to your city and bring you what you can’t wait to see – ARTISTIC
INSPIRATON BROUGHT TO LIFE as only Salon Professional can do!
Melanie Garibay
National Show Director
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10/31/12 1:15 PM
JOIN US AT
THE WELLA STUDIOS
SCHOOLS
FOR THE SCHOOLS’ EXCLUSIVE
PARTNERSHIPS AND NEW CLASSES
EMPOWERING INSTRUCTOR EXCELLENCE
READY, SET, GO SALON CAREER
•B
ring your classroom to life in this 3-part series that covers how
to drive excellence in the classroom.
• OK, so you’re ready to graduate or are already out there. But are
you salon-ready? This interactive course is designed to help you
become the best stylist you can be and set yourself up for success.
• L earn the art of training transfer, training color mastery and
creating styling and retail guru’s.
• Set your school, self and students a step above the rest.
• Segments include how to refine your resume and portfolio and
how to master your interviewing techniques. Live advice from an
industry expert.
LA STUDIO:
Date: January 17, 2013
April 2, 2013
WORLD STUDIO NYC:
Date: January 10, 2013
April 8, 2013
LA STUDIO:
Date: February 12, 2013
May 30, 2013
WORLD STUDIO NYC:
Date: February 7, 2013
April 23, 2013
Time: 1–5 PM
Time: 1–5 PM
Time: 7–9 PM
Time: 7–9 PM
WELLA PROFESSIONALS
The Power of Three
· Professional products from the #1 global company
· Proven business building with Nuts and Bolts
· World-renowned haircutting with Sassoon Academy
Superior products and best-in-education support.
State-of-the-art studios that offer preferred instructor and
graduate pricing.
Preferred member pricing.
Superior products and best-in-education support.
State-of-the-art studios that offer preferred instructor and
graduate pricing.
Preferred member pricing.
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11/8/12 10:56 AM
JOIN US FOR THE NEXT
PROFESSIONAL STUDENT
COMPETITIONS
STUDENT COMPETITIONS
BUILDING THE NEXT GENERATION OF STYLISTS
ABS STUDENT COMPETITION
2012 NATVA STUDENT WINNER Gloritza Aviles
WHEN
FINALISTS Jamie Ferero
Karen Martinez
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Mary R. Bismonte
Darla Glover
March 11, 2013
WHERE America’s Beauty Show 2013 in Chicago, Illinois
CHECK OUT P&G SALON PROFESSIONAL
STUDENT COMPETITION
WHO
All Cosmetology Students
2012 ABS STUDENT
COMPETITION WINNERS
Katey Browne
Sebastian Professional
Michel Lanoutte
Wella Professionals
Raina Torelli
Clairol Professionals
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11/1/12 3:06 PM
THE NEXT GENERATION
The Team I.C.A.N. mentors assembled
a team of five hardworking young
stylists from all across the U.S. to
help kick-start their careers through
mentorship and the incredible
opportunity of behindthechair.com‘s
RAW competition. No one was prepared
for the work ethic, talent and vision
this team brought to every workshop.
And while on the ground at Premiere
Orlando, it was evident they would win.
Diego Raviglione, the mentor, along
with Carole Protat and Fabio Sementilli,
agreed that this journey was one of
the most fulfilling achievements in
their careers.
Katey “Bug” Browne
18 years of age
SCHOOL: Sassoon Academy, Santa Monica, CA
MOTTO FOR SUCCESS: “Be fearless, feel
the energy for creativity every day, and my
clients will follow my lead! I’m the professional,
and they count on me to bring them the latest
hair fashion.”
QUOTE: “The feeling that all of your hard work
has paid off and you have made your mentors
proud is the best feeling in the world.”
Kathryn Hornick
20 years of age
Diego Raviglione
I.C.A.N. MENTOR
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RAVIGLIONE FELT THAT THIS
JOURNEY WAS ONE OF THE MOST
FULFILLING ACHIEVEMENTS IN
HIS CAREER.
INSPIRED BY: Hip hop and indie rock music.
MOTTO FOR SUCCESS: ”I strongly believe
you must be persevering, innovative and a big
dreamer to reach your goals in our industry.
My attitude is wanting to be part of the
solution!”
WHY HAIR: ”To fulfill my need for creativity
and be surrounded by good people and
conversation.”
Kristin Bacaycay
27 years of age
SCHOOL: Bellus Academy, Poway, CA
SALON: The Loft Hair Design and Skin Care
MOTTO FOR SUCCESS: ”An open mind,
optimism and creativity. My clients love the
fact that I can do makeup along with their hair,
and I know this will be essential when I dive
into the world of editorial work!”
WEAPONS OF CHOICE: ”A flat iron and
color, it’s amazing the designs you can create
with a tool meant for straightening and the
financial rewards from a healthy book of color
crazed clients.”
Katie Ann Woods
24 years of age
SCHOOL: Marinello Schools of Beauty
SALON: Salinas Hair Design, Salinas, CA
MOTTO FOR SUCCESS: ”Diplomacy. We
can’t always say what first comes to mind
when working with a client.”
WEAPONS OF CHOICE: ”A teasing
comb, curling iron and hairspray, why? It’s
important to know who you are and then keep
building on that strength. I love the old school
hairdressing discipline with fresh, young
vision!”
Brenton Lee
23 years of age
SALON: Brenton Lee Salon,
South Pasadena, CA
MOTTO FOR SUCCESS: ”I’m a
workaholic! I just hit the ground running and
keep trying to take things to the next level.”
WHY HAIR: ”To be surrounded by pretty
girls, and I love to make people look and feel
great.”
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10/31/12 1:16 PM
OUR BRANDS
We understand that hairdressing is much more than a job. It’s a career and a calling for creative minds.
We believe that in order to create real beauty you need inspiration, technical skill and craftsmanship.
We are here to support you every step of the way and help you achieve your dreams.
For 2013, Wella Professionals Trend Vision brings together the richness of the audio and visual worlds:
igniting a wave of energy to inspire the artist in you. Every color has a unique rhythm and beat. Turn it
up and see the Sound of Color. From haute couture to ready-to-wear, the Upbeat Collection for Spring/
Summer 2013 is all about freely experiencing color and sound. The mood is upbeat, spontaneous and
full of energy in six salon-friendly looks that your clients will love. Innovation is the backbone of our
industry and this year, we are excited to bring you breakthrough news in the world of permanent
haircolor: ILLUMINA COLOR elevates light to its fullest spectrum, revealing previously unseen potential
in hair! Don’t be left behind. Join the movement.
Sebastian is taking you on a world tour of styles with the Urban Explorers Next Up Collection. Choppy
crops are popular in edgy cities where short rebellious hair screams out loud. Whereas a notion of
relaxed free-flowing locks are let loose in areas liberal with their style. Whether it’s the streets and
raw energy of Berlin, the large-scale urban yet organic São Paulo, the futuristic architecture of
Shanghai or the laid-back bohemian-chic vibe of San Francisco, you can join us in our mission to shake
things up. Dare to be different.
With over 25 years of specialization in thinning hair, NIOXIN wants to help you, the stylist, become an
expert in thinning care so you can address the concern of 78% of clients walking through your door.
Experience NIOXIN’s three-pillar education approach to master consultation, science and technical
skills. After the huge success of and high demand for DIAMAX™ in 2012, we are now bringing to you
eight amazing styling products with NEW Pro-Thick™ and Lightplex™ technologies. Bring your
expertise to the next level with the NIOXIN design principles, and you will become invincible in styling
thinning hair to its full potential.
At Clairol Professional, we’ve always been about catering to stylists’ needs. Today, we continue the
tradition with an emphasis on technological advancement, innovation, insight, inspiration and
education. We wrote the book on color! We developed the hair color industry on a foundation of
professionalism and education, transforming the salon color business and liberating women to
reinvent themselves like never before. Let’s make something beautiful together.
Carole Protat
Education Director
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10/31/12 1:16 PM
OUR FOUR
ICONIC BRANDS
Wella Professionals, the global expert in professional color, is at
the heart of P&G Salon Professional’s brands. For Wella, it’s all
about beautiful hair. This is how it’s been for the past 132 years.
Today, Wella Professionals is your full-service partner and is
always there for the world’s most passionate hair experts.
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As the world’s most fearless salon brand, Sebastian
Professional enables you to be at the forefront of “What’s
Next.” Renowned for cutting-edge products and compelling
Next Up haircut collections, Sebastian stirs up the norm with
editorial stylists and up-and-coming style visionaries. Dare to
dream and unleash your creativity. For unlimited reinvention in
hairstyling.
NIOXIN, the number one stylist-recommended brand in the
USA for combatting thinning hair, takes a unique approach
to answering thinning needs and restoring confidence in men
and women who suffer from thin-looking hair – who account
for 78% of salon clients. Taking inspiration from skincare,
NIOXIN’s innovative and revolutionary technology treats the
hair by optimizing the scalp environment to deliver thicker,
denser-looking hair.
Clairol Professional is all about helping you unleash your unique
creative vision. The name Clairol Professional is synonymous
with great color and healthy-looking hair, and as part of P&G
Salon Professional, is an acknowledged leader in the research
and development of professional beauty products. Innovative
professional products and excellence in technical education
are Clairol Professional’s ongoing commitments to the salon
industry. Through decades of dynamic growth, this commitment
to salons has never been stronger.
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10/31/12 1:16 PM
WELLA
BRAND VISION
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10/31/12 1:16 PM
ELEVATING THE
PROFESSION
Wella Professionals understands that
hairdressing is much more than a
career. It’s a calling for creative minds.
We believe that in order to create real
beauty you need technical skill and
craftsmanship. We aim to support you in
reaching your potential by enhancing
your craftsmanship skills and giving you
the opportunity to participate in a
creative community. You inspire us to
keep developing and innovating so that
our products and services are the best
they can be.
We train over 1.8 million stylists from
around the world every year and have
strengthened our position as your
full-service partner. In 2013, we’ll
continue our dedication to that
partnership and provide the education
and development you need to succeed,
now and long into the future.
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HOUSE OF
KOLESTON PERFECT
COLOR TOUCH
ILLUMINA COLOR
BLONDOR
COLOR PERFECT
MAGMA
COLOR CHARM
CARE AND STYLING
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10/31/12 1:16 PM
MORE THAN A COLOR –
A WONDER OF LIGHT
ILLUMINA COLOR elevates light
to its fullest spectrum, revealing previously
unseen potential in hair, beauty and the
individual. Make the light your own to
reveal new expressions of beauty and
effects that stir the senses and emotions.
Wella Professionals introduces three new
seminars for IILLUMINA COLOR.
“When using ILLUMINA COLOR I noticed
that the hair shines from the core out
and makes it feel like uncolored hair.
ILLUMINA COLOR is a game changing
innovation in hair color.
ILLUMINA COLOR makes the hair look like
it shines from the inside out and leaves the
hair feeling better after being colored!”
– Aura Friedman
Color Ambassador for Wella Professionals
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10/31/12 1:14 PM
TREND
VISION
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THE SOUND
OF COLOR
We all know that different music styles
trigger different emotions and images
in our mind: shapes, colors and sounds
merge with facets of our personality. We
see, hear and connect. It’s something
every hairdresser understands
intuitively. Trend Vision 2013 brings
together the richness of the audio and
visual worlds igniting a wave of energy
to inspire the artist in you. Every color
has a unique rhythm and beat. Turn it
up and see the Sound of Color.
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10/31/12 1:14 PM
WELLA PROFESSIONALS
HAUTE COUTURE 2013
SHE IS THE HARMONY
SHE IS THE PROVOCATEUR
SHE IS DECADENCE
SHE IS EMOTION
She embodies a movement on a global
scale: an explosive FUSION of Asian
experimental spirit and Western high
culture. Witness an eclectic culture clash
as a new wave of energy is set free.
A color trip: where augmented reality is
the way of life. A brash, loud and proud
movement of color junkies for whom
disruption is everything. Seventies glam
reclaims the spotlight and ups the ante
with extreme attitude.
A shameless display of gilded
elitism: an escape into decadence.
Celebrate life by living every precious
moment for all it’s worth. Heirs to
the riches of past glories step out
and show their wealth.
A sign of the times: melancholy chic is
the new order. Austerity dictates holding
back on emotion, joy, expression. But
nothing can silence the spirit of
creativity – the noise is deafening.
HAIR
Faded, pastel colors with bright strong
tones. Porcelain, olive, pale willow,
tobacco and deep Chinese plum:
irregular color with intuitive,
experimental placement.
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HAIR
HAIR
A wild mix of petrol, eggplant, turquoise,
rich browns and sulfuric tones can be
found next to unexpected faded and
washed-out colors.
Blending rose golds, green golds and
platinum. Some colors are slightly
off, almost oxidized to give them an
even more bespoke feel and create the
mood of an elitist club.
HAIR
Mono black is lifted with oily tones.
Natural-looking colors against dense
green blacks, purple blacks and ash with
chalk white. The palette shifts between
black and white.
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10/31/12 4:37 PM
THE CREATIVE
DUO BEHIND
THE TRENDS
Two of the leading voices in Wella’s global
hairdressing community, Josh and Eugene
have worked together to create the 2013 haute
couture trends, taking inspiration from the
Trend Vision 2013 Sound of Color theme and
transcribing the music-influenced stories into
the finished avant-garde hairstyles and colors.
Josh Wood
“Everybody hears and interprets
music and sound in different ways
as you see color in different ways–
and it triggers a unique response.
It’s been really interesting for us
to take the inspiration and explore
how sound can capture a mood that
gives birth to a trend.”
Josh Wood is the Wella Professionals
Global Creative Director for Color and
is one of the hair and beauty industry’s
most exciting trendsetters. He is an
incredibly sought-after colorist, with a
high-profile client base and a hugely
influential media profile.
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Eugene Souleiman
“Creating these trends was actually
quite a natural process, as music
plays a key role in fashion and
creativity. When I’m doing shows
and I hear the music, I become way
more instinctive about what I‘m
doing. I see colors, textures, shape
and movement, and get a stronger
feeling for the character that we
create for the collection.”
Eugene Souleiman is the Wella
Professionals Global Creative Director
for Care and Styling. He is regarded as
one of the most influential hairstylists
and trendsetters of our time. Eugene has
worked backstage at countless catwalk
shows during Fashion Week, and he is a
sought-after contributor for the top
fashion publications around the globe.
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10/31/12 1:14 PM
FROM SOUNDS
TO SALON –
THE 2013 TREND
COLLECTION
Like fashion and music, color, cut and care can
form a synergy that stylists use to create
perfect hair compositions. Wella Professionals
education offers both the inspiration and the
technical skills to allow you to compose your
own masterpiece. Through this year’s haute
couture trends, Wella explores the intuitive
connection between sound and color. Each
trend then comes to life on the salon stage
through the seasonal collections, providing you
with the most inspirational tools designed to
delight your clients with extremely wearable,
highly personalized styles for the mainstream.
UPBEAT
COLLECTION
FROM THE CATWALK TO THE SIDEWALK
Spring/Summer 2013 is all about freely
experiencing color and sound. The
mood is upbeat, spontaneous and full of
energy. With one eye on the future, we
celebrate the now. Craving experience
on a global scale, we’re crossing cultural
boundaries with an almost naive,
experimental playfulness. We’re picking
up new currents as soon as they emerge,
mixing and matching with anarchic
abandon. Let’s move to the sound of
tomorrow.
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“This collection is about being
spontaneous – with color that’s full
of life.”
– Pier Giuseppe Moroni
CREATING HARMONIES
FOR FUSION
Pier Giuseppe Moroni is currently the Wella
Professionals ambassador in Italy. He has a huge
amount of international experience with shoots,
editorials, and fashion shows and frequently
works for publications such as Harper’s Bazaar
and Vogue. The colorist working alongside him
is Rosalia Re Depaolini, resident color expert at
Pier Giuseppe’s salon. She has worked for Fendi,
Armani, Versace and Trussardi fashion shows. Her
eye for color gives her the leading edge when
creating a hair look to complement any leading
fashion collection.
“There’s a connection
between sound and color:
a beautiful energy.”
– Yuya Nara
BANGING THE DRUM
FOR DECIBEL
Yuyu Nara is respected as the most creative
and coolest icon in the Japanese hairdressing
industry today. He has gained a lot of press
coverage working on many fashion shows and
often appears in fashion magazines as a hair
guru to talk about future fashion trends. Kaori
Shima, inspired by her father who was also a
hairdresser, began cutting hair young. She is
influenced by fashion and music and loves to
empower people by showing their
individuality through their hair.
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10/31/12 1:15 PM
NORTH AMERICA
TREND VISION
AWARDS 2012
PIONEERS OF TREND EXCELLENCE.
Wella Professionals is the industry pioneer of global trend intelligence.
To showcase this unrelenting passion for excellence, we hold the annual Trend Vision Award competition, identifying the most
inspiring, talented, and cutting edge trend innovators. In collaboration with the world-renowned trend-forecasting agency, Carlin
International, the trends we develop become more than cutting edge fashion – they embrace all aspects of art and culture from
architecture, music, and design.
Every year, the prestigious North American Trend Vision Awards is held with three entry categories, Young Talent, Colorist and
Student.
CONGRATULATIONS TO PHILIP FERREIRA FOR WINNING GOLD AT
THE 2012 INTERNATIONAL TREND VISION IN MADRID, SPAIN.
Congratulations to our 2012 North American Trend Vision winners:
YOUNG TALENT USA
Gold: Kelsey Deuel, Cornelious, NC Silver: Olga Shamatrina, Baltimore, MD
Bronze: Alisha Basham, Eugene OR COLOR CATEGORY USA YOUNG TALENT CANADA
Gold: Remi Cardin, Trois Rivière, QC
Silver: Mathieu Hubert, Trois Rivière, QC
Bronze: Jade Francoer, Trois Rivière, QC
COLOR CATEGORY CANADA
Gold: Matthew Hom, Poway, CA Gold: Philip Ferreira, Vancouver, BC
Silver: Heather McGowen, Los Angeles, CA Silver: Suzanne Pack, Ottawa, ON
Bronze: Carrera Bailey, Poway, CA Bronze: Caroline Lavoie, Jonquiere, QC
STUDENT CATEGORY
Gold: Gloritza Aviles, San Juan, Puerto Rico
Silver: Darla Glover, Pasadena, CA
Bronze: Karen Martinez, Denton, TX
FOR MORE INFORMATION ON HOW TO ENTER
OUR TREND VISION AWARD COMPETITION, VISIT WELLAUSA.COM.
DETAILS COMING SOON!
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11/1/12 3:06 PM
As innovators setting the standard
of haircare for over 132 years, Wella
Professionals’ color trendsetting and
educational expertise is without equal.
This unrivaled competence enables
hairdressers of all levels to take part in
outstanding, inspirational training
seminars and profession-defining events
around the world.
TOGETHER, WE SET NEW
STANDARDS OF EXCELLENCE
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11/1/12 4:17 PM
WELLA CREATIVE AMBASSADORS
WELLA DESIGN TEAM
Christopher & Sonya Dove
“When a dark haired client wants pieces of cool red or red violet and I know I have to use 30 vol or 40 vol
for lift in Koleston Perfect, I always add some special mix 0/45 or 0/65 in the formula to compensate for the
orange underlying pigment so that I do not get an orange red tone.
Caroline Kim (Color Charm)
“To create a beautiful rich, mink brunette on
a natural level 5, I use 3 parts Color Charm
Permanent Liquid 6AA + 1 part 5N with 20
volume.”
Koleston Perfect is perfect for the roots and when I need to refresh the ends I always use Color Touch and/or
even Color Touch Relights on the mid lengths and ends because I find the color lasts longer and is far better
for the integrity of the hair.”
WELLA TOP STYLISTS
Alexandra Matiz
“As an artist behind the chair and
educating, WELLA gives me all the tools
to be successful in everyday tasks. The
colors are always very predictable and
consistent. I’m a true believer to keep
updating yourself! The day you think you
know it all that’s the day you lost it all.
My motto is `Knowledge is power.’”
Jason Schwind
“Color Touch Relights is an
amazing product to use after
lightening hair as the low PH will
close the cuticle creating amazing
shine without erasing all the
dimension you may have created
with hilites. Its an acid based
color without levels, amazing!”
Oliver Adams (Color Charm)
“When doing highlights and color at the same
time, I use Wella Color Charm Powder
Lightener with Wella Color Charm Activating
Lotion. The lower volume developer gives you
more working time and prevents the
highlights from getting too light.”
Bekim Osmani
“To get melting lowlights for natural level 6
Blondes with hightlights who want a soft,
natural desired end result without the harsh
‘stripy’ looking lowlights throughout, try equal
parts of Color Touch: 6/7+ 6/73 with 1.9%
in foil 1/8 inch off scalp to midshaft, and fade
this tone into midshaft to ends formula using
Color Touch 7/73 + 8/3 with 1.9% all in the
same foil. Next, apply on all remaining hair,
Color Touch 10/73 + 10/6 equal parts with
1.9% all over. ”
WELLA TECHNICAL SPECIALISTS
Diego Raviglione
“Currently, I am very inspired by softer
more deconstructed perimeters in hair
cutting incorporating strong geometry
as accent to the shape. This utilizes
more internal layers that maximize
texture and create softness. My
favorite product combination to use
to create a striking polished look
without excess weight are Wella
Professionals Velvet Amplifier applied
to damp hair, then apply Wella
Professionals Shimmer Delight.”
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Paul Vega (Color Charm)
“To achieve vibrant, signature red
shades on natural levels 5 and
below, try overlaying your formulas.
Apply the first application for up
to 15 minutes with 20 volume
developer. Shampoo, rinse, and
towel dry. Next, apply the same
formula but with 10 volume and for
the full processing time.”
Gionni Scaltro
“Dedication to detail is my highest priority,”
say’s Gionni. By individualizing each client
and creating the perfect color, whether
it be shadowing or highlighting, I want
complexions to glow and eyes to sparkle. I
want each and every client that leaves my
chair looking natural and feeling renewed and
rejuvenated.”
Heather McGowen
“I care about my guests being happy. I want
them to walk away feeling the best they
ever have, I enjoy making my guests feel
beautiful.”
Irina Palas
“In order to challenge myself I always
surround myself with people who are my role
models. Constantly seeking knowledge from
the best is the way you become one of them.”
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11/1/12 3:08 PM
ESSENTIAL: IN SALON
ESSENTIAL: IN STUDIO
HOUSE OF WELLA EXPERIENCE
COLOR, CARE AND STYLING BRANDS
WELLA EXPERIENCE: COLOR
FUNDAMENTAL COLOR
• A product knowledge overview of Wella color brands: Koleston Perfect, Color Touch,
Blondor and Magma
• Identify the appropriate color product for your clients
• Gain confidence to recommend color services to each individual client
• Introduction to the Care & Styling line
• An in-salon introduction to the studio program “Essential Color”
• Designed to increase knowledge of hair color as a category
• Gain a fundamental understanding of formulation with Koleston Perfect, Color Touch,
Color Touch Relights, Blondor and Magma.
For all stylists, colorists, assistants, students and recent graduates who are new to Wella
Professionals
DURATION: 2 HOURS
AVAILABLE: IN SALON
WELLA EXPERIENCE: CARE AND STYLING
• An intensive product knowledge seminar featuring the new Wella Professionals Care &
Styling line
• Provides a deep understanding of the product lineup and architecture
• Helps you recommend the right Care & Styling products to your clients for their home
regimen
For all stylists, assistants, students and recent graduates who are new to Wella
Professionals Care & Styling line
DURATION: 2 HOURS
AVAILABLE: IN SALON
ILLUMINA ESSENTIAL
• Join us for an introduction to Wella Professionnal’s newest permanent haircolor line,
ILLUMINA Color.
• Get an overview and demonstration of the brand, its technology and shade range.
• Learn where ILLUMINA Color fits in the Wella portfolio to complement Koleston Perfect.
DURATION: 2–4 HOURS
AVAILABLE: IN SALON & STORE
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For all colorists, students and recent graduates who are looking to perfect their
foundational color knowledge
DURATION: 3 HOURS
AVAILABLE: IN SALON
FUNDAMENTAL FOILING
• An in-salon introduction to the studio program “Essential Foiling”
• Provides an understanding of dimensional color and foiling techniques through weaving,
slicing, paneling and blocking
• Learn foundational consultation terminology for your clients’ understanding
For all colorists, students and recent graduates who are looking to perfect their
foundational highlighting services knowledge
DURATION: 3 HOURS
AVAILABLE: IN SALON
ESSENTIAL FOILING
• This class provides a brief introduction to the different brands in the House of Wella: Care
& Styling, Koleston Perfect, Color Touch, Blondor and Magma
• Look, learn and ask with the studio team.
• See how the Wella portfolio can be a part of your livelihood.
• Learn the art of foiling for dimensional color placement
• Focuses on slicing and weaving, as well as diagonal, horizontal and vertical placement
• Hands-on foil placement on mannequin-head workshop
• This class is designed to take the fear out of foiling – potentially one of your most
profitable services.
All stylists, assistants, students and recent graduates in or just graduating from
cosmetology school are welcome to attend.
This course is a prerequisite for all Exceed-level color courses and the “Master Color
Expert” certification course.
DURATION: 2 1/2 HOURS
AVAILABLE: IN STUDIO
DURATION: 1 DAY
ILLUMINA EXPERIENCE
ESSENTIAL STYLING
• Join us for an introduction to Wella Professionnal’s newest permanent haircolor line,
ILLUMINA Color. Get an overview of the brand, it’s technology and shade range.
• Look, learn and ask the Studio Team
• Learn where ILLUMINA Color fits in the Wella porfolio to complement Koleston Perfect.
• You’ll learn proper hair preparation, curling techniques, finishing and timesaving tips.
• Full review of which products to use to get your desired results
• Hands-on mannequin-head workshop
• Gain familiarity with the proper products, tools and techniques needed to control hair
and execute the foundation for modern hairstyles.
DURATION: 2 HOURS
This course is a prerequisite for “Exceed: Styling”
DURATION: 1 DAY
WELLA ESSENTIAL COLOR LITE (WELLA LIVE)
ESSENTIAL CUTTING
• Gain practical knowledge of the Koleston Perfect and Color Touch brands.
• Hands-on model workshop
• Get comfortable with the world of Wella color.
• Learn cutting fundamentals and perfect your lines, graduations and layering.
• Gain an understanding of product usage for different hair types and the tools and
equipment used for cutting and styling hair.
• Learn how to conduct client consultations by analyzing the face and head shape and
assessing suitability of techniques depending on hair types.
This is a great seminar for colorists new to the Wella brand or those wishing to refresh their
color knowledge.
DURATION: 1 DAY
DURATION: 2 DAYS
ESSENTIAL COLOR
• This in-depth color class covers not only brand knowledge for Koleston Perfect, Color
Touch, Blondor and Magma, but also learning consultation skills, when to use what
service and application techniques.
• Hands-on mannequin and model workshops
• Whether you are from a salon new to Wella or a stylist just getting into color, you will
benefit from this class by increasing your awareness of haircolor opportunities and
heightening your hair color knowledge and practical skills.
This course is a prerequisite for all Exceed-level color courses and the “Master Color
Expert” certification course.
DURATION: 2 DAYS
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11/1/12 3:08 PM
EXPERT
EXCEED
A-LIST STYLING PART 1 & 2
CREATIVE COLOR
Celebrity beauties – we like their movies, shows and music, and we all secretly aspire to look
like them.
• Experience up to 4 and learn how to create red carpet looks for your clients with Wella
Professionals.
• Become the ultimate styling experts.
For all stylists who are interested in learning the tricks of the red carpet looks their clients are
talking about
• In this seminar, you will learn coloring skills, techniques and effects, color mixing,
consultation and diagnosis for creative coloring.
• Hands-on mannequin-head workshops
• Feel confident to return to the salon ready to increase your creative coloring skills and
personalize the color services you offer.
Prerequisite: “Essential Color”. This course is a prerequisite for the “Master Color Expert”
certification course.
DURATION: 3 HOURS
AVAILABLE: IN SALON
DURATION: 1 DAY
UPBEAT PRÊT-À-PORTER COLLECTION
FREEHAND PAINTING
• Learn four prêt-à-porter salon-friendly looks inspired by Trend Vision haute couture 2013
• Learn step-by-step techniques of cut, color and style.
• Inspiration to keep your clients updated with the latest trends in cut, color and style.
For all stylists, colorists, students and recent graduates who are looking to keep up with the
latest trends
• Learn the art of dimensional looks using the five-point success formula for freehand
painting.
• Address a variety of client desires from flowing shimmering color to softening regrowth to
blending back to natural color.
Prerequisite: “Essential Foiling” or 3+ years color experience
DURATION: 2 1/2 HOURS
AVAILABLE: IN SALON
TREND VISION EXPERIENCE 2013
• A two-hour experience class on Wella’s Trend Vision
• Presentation and demonstration of Wella’s four annual global trends
• Storyboard and bring your vision to life.
A must for the whole salon to enter the Trend Vision competition
DURATION: 3 HOURS
AVAILABLE: IN SALON
COLOR CORRECTION 101
• Heighten your knowledge and practical skills of color correction.
• Learn how to turn an unwanted hair color into a desired end result.
• Choose to work on precolored mannequin heads or live models provided by the salon
DURATION: 3–4 HOURS
AVAILABLE: IN SALON
A-LIST STYLIST
Celebrity beauties ... we like their movies, shows and music, and we all secretly aspire to look
like them.
• Over 2 days, experience and learn how to create 8 red carpet looks for your clients with
Wella Professionals
• Become the ultimate styling experts
For all stylists who are interested in learning the tricks of red carpet looks you clients are
talking about.
DURATION: 2 DAYS
COLOR CORRECTION
• Develop your skills as a color correction specialist by working with the color wheel and
other principles of color.
• Explore methods to return hair color to the desired result, as well as how to remove
unwanted color.
• Hands-on mannequin-head and model workshop
• Gain the confidence to tackle multiple color situations that you encounter every day.
Prerequisite Essential Color or 3+ years color experience.. Note: This course is a prerequisite
for the Master Color Expert Certification Course.
DURATION: 2 DAYS
60
DURATION: 1 DAY
EXCEEDING WITH ILLUMINA COLOR
• In addition to learning the about the brand, you will learn who to target, understand how
to formulate and experience using the brand to see the amazing results for firsthand.
• Quickly become confident to work Illumina Color into your color services
DURATION: 2 DAYS
EXCEED: STYLING
• Learn braiding techniques, proper hair preparation, securing techniques, finishing, ponytails
and timesaving tips.
• Update your skills for hairdressing as you gain familiarity with the proper products, tools
and techniques needed to control hair and execute modern special occasion and up-do
looks.
Prerequisite: “Essential Styling” or 3+ years styling experience
DURATION: 1 DAY
COLOR CHARM
CREATE WITH CONFIDENCE
• Color Charm permanent and demi permanent lines are now complete with updated
technologies and packaging. Learn what’s new with the brand along with tips and tricks
from our experts
• Hands on color and styling workshop
• Bring back to your clients new techniques to keep their color up to date and on trend
FORMULATION DAY
MASTER COLOR EXPERT
• Get a Top stylist in your salon to assist your colorist formulate with Wella Koleston Perfect,
Color Touch and Blondor.
• A fully functional day in the salon to allow stylists/colorists to get comfortable
• Get up close and personal and ask a Top Stylist questions about the Wella color brands
• This certification program you will push the boundaries and understanding of the beauty
industry as well as haircolor allowing you to grow you color business. You will explore
psychology, client consultation, hair diagnosis, chemistry, physics and presentation skills.
A special graduation ceremony to commemorate completion of the program is a course
highlight.
• Inspirational demonstrations and practical workshops on models an mannequin heads
• Be one of an elite core of colorists in the country once you graduate from this course.
Prerequisite: 5 years color experience and “Essential Color”, “Essential Foiling”, “Color
Exceed”, the art of “Color Correction” and “Creative Color” or pass the “Master Color Expert
Pre-Qualification” program
DURATION: 1 DAY
AVAILABLE: IN SALON
TREND VISION HAUTE COUTURE 2013
• Witness the latest global haute couture trends and find out how you translate them into
your own vision with cut, color and style inspiration.
• Inspriational fashion session and hands-on mannequin workshop
• Come be surprised by what can inspire you during this course! Architecture, fashion and
the landscape are just a few ways to open your mind to envisioning your trend creation.
Prerequisite: “Creative Color”. This course is highly recommended if you are interested in
entering the prestigious Wella Trend Vision competition.
DURATION: 2 DAYS
MASTER COLOR EXPERT PREQUALIFICATION
• This course is a precursor to the Master Color Expert .
• It is designed to qualify those who have been a colorist for at least 5 years and have been
using Wella Color brands for at least a year but have not taken all the required Essential and
Exceed color courses.
• You will be given a written and practical test that covers all aspects of color.
• A passing grade is required to register for MCE. If there is an area that does not have a
passing grade, the Trainer will recommend the course to take to gain the necessary skills
and knowledge.
DURATION: 10 DAYS
TREND VISION EDITORIAL
• This is your opportunity to immediately create and enter your model for the 2013 North
American Trend Vision competition.
• Bring the model of your choice to create your trend and we provide the photographer,
make-up artists and guidance to make your look.
• An optional Trend Vision Editorial Prep Class is included for all who register to help you
make the right trend decision and to know what to expect when you come to the class.
DURATION: 2 DAYS
DURATION: 2 DAYS
DURATION: 1 DAY
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11/1/12 3:08 PM
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63
10/31/12 1:15 PM
SEBASTIAN
BELIEFS
SÃO PAULO
BERLIN
SHANGHAI
SAN FRANCISCO
THE SOURCE OF
CREATIVITY
SEBASTIAN UNDERSTANDS HAIR
BETTER THAN ANYONE ELSE
We believe that our individualities are far too colorful to lock
into one look. That’s why we never stand still, but always think
ahead, feel forward, look further. Stir up the norm and rise above
the conform for unlimited reinvention in hair and styling – or unvention, as we like to call it.
Sebastian shares techniques for cutting, styling and finishing hair based on
our unique knowledge and experience:
• How to control hair as an artist, rather
than be controlled by it
• How to create hair fashion by marrying
the product with the haircut
WE DON’T TEACH –
WE INSPIRE ...
• Sebastian pushes beyond the limits of
experience and ability in order to invent
a new culture for the future.
We push, we challenge, we provoke ...
You know the rules, and
we encourage you to break them ...
We do hair, business and
education differently ...
Constantly surprising
and unexpected ...
We understand stylists intimately ...
We push from the ordinary to the extraordinary ...
Our education enables stylists to delight
their consumers ...
• Sebastian captures the hairdresser with
our concepts and visuals and holds them
with our products.
IT’S FEARLESS!
64
• Sebastian establishes our salons as the
centers for consumer awareness of
“fearless hair fashion.”
URBAN EXPLORERS
Berlin, San Francisco, São Paulo and Shanghai – all uncharted
cities of style that are set apart from the classic catwalk
capitals and flying the flag for fearless creativity. What sets
them apart? The same thing that brings them together. A
shared dream of daring to be different.
A subconscious effort to forget the rest and forge forward
with their own brand of cutting-edge style.
I’ve always felt that style is a journey that must be well
traveled. Ever since my childhood when I was moving from
city to city, I realized that the clothes we wear are an
important part of our identity, and they change from place
to place. Sent by Sebastian on a worldwide journey to visit
and document alternative cities of style, I’ve found the best
way to embrace multicultural diversity in style is through
versatility. Hair products such as Craft Clay, Whipped Crème,
Trilliant and Mousse Forte are the perfect travel partners –
they’re versatile enough to be used on all hair types in any
situation, wherever you are in the world.
As you’ll discover, just like any individual, no city is the same.
Each one has its own way of life, surroundings, culture and
history, from the melting pot of reconstructed style in Berlin
to the sleek futuristic, architectural fantasy of Shanghai.
Divergent. Craze-ridden. All together, yet totally different.
Each city is raw, ready and uncut for your open-minded
eyes only.
If discovery is an experience and you’re as obsessed about it
as I am, then read on. It’s time to experience the unexpected.
SEEMA HAMID
STYLE CURATOR FOR SEBASTIAN
65
11/1/12 4:17 PM
“WE’RE ON A MISSION
TO SHAKE THINGS UP.”
– ANTHONY COLE, SEBASTIAN INTERNATIONAL CORE DESIGN TEAM
NEW EDUCATION
INSIGHT-ER SESSION
A newly created stylist boot camp and editorial
shoot with industry pros, dedicated to amp up
your portfolio and career. Held at the World
Studio NYC, Jan 27–29.
Space is extremely limited, so speed-dial
1-800-422-2336 or email studioreg.im@pg.com
to reserve a spot.
NEW INSPIRATION
WHAT’S NEXT AWARDS
Are you What’s Next? Sebastian challenges
you to Create What’s Next. Winners can earn
a contract to style at Sebastian’s next editorial
photo shoot.
WHAT’S NEXT TOUR
Underground venues. Invite-only. Sebastian
Design Team. It doesn’t get any better than this.
Go to sebastianwhatsnexttour.com for the 411.
CREATED BY STYLISTS FOR STYLISTS, STRIVING FOR CREATIVITY BEYOND CONVENTION
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67
11/1/12 3:11 PM
ARTISTS OF REINVENTION
CORE TEAM ON CREATIVE MOMENTS
DESIGN TEAM ON CLIENT CONSULTATION
EDUCATE
ADVOCATE
INSPIRE
ANTHONY COLE
“Some of my most creative moments
are when I am working with my team.
This really gets my creative juices
flowing. I also love when I am traveling
internationally and getting to work with
teams from all over the globe.”
DIVA POULOS
“The most creative experience I’ve had
was just this year. I was able to tour
four countries in a month and touch
many stylists’ lives – some of which
I’ve known for years – with a Sebastian
experience.”
OMAR ANTONIO
“I feel so lucky to have been chosen
to be on the Sebastian International
Artistic Team. This amazing opportunity
has allowed me to collaborate with
some of the top artists in the industry
from all over the world. I have been able
to not only collaborate but to contribute
my own creative expressions to the hair
industry.”
MARYLLE KOKEN
“For me, there is not one creative moment
or experience but “moments” in which I
feel immense creativity has been achieved.
Throughout my career there have been
moments where I have felt time has
stopped, and I was able to take a step back
to recognize that what I have created was
way more than what I had imagined could
be acheived. For me, this is when creative
experiences are born…The moment where
the years of knowledge and experience
combined with tools and creative vision
form extraordinary works of art.” URBAN DESIGN TEAM ON BEING PART OF THE TEAM
68
CHRIS ROSARIO
JAMES CORNWELL
“Be sure to show enthusiasm and
give at least 2 flattering ideas to
gauge the clients taste. Get to
know their styling habits before
you start so that you can prescribe,
use and educate them before they
ever get to the check out.”
“When consulting with a client,
give them a detailed explanation
of what services you’re doing as
well as what products you will be
using. Then as you start applying
each product you can give a more
detailed explanation of how much
to use, where to apply and why.
Have everything waiting for them
at the front desk at the end of their
visit. This will help keep track of
what they have and have not taken
for future visits.”
“Ideally it’s your clients’ choice in
what look they want for their hair.
If you speak confidently, guide
them to looks that will enhance
their face shape, explain what a
fringe could do for them, and use
images during your consultation,
you will always come to a
comfortable place for your client
and an artistic place for you.”
WELCOME TO THE DESIGN TEAM
BEN MANISTA
YOMI KABIC
OLIVER SHORTALL
“My confidence has changed and
has grown tremendously. Thanks
to Sebastian I never get bored,
and I always have something to
look forward to. What I love about
Sebastian is the creativity behind
each collection and the marriage
of the techniques and the products
to complete each look. Sebastian
always pushes my creativity and
teaches me to think outside of the
box.”
“Sebastian inspires me in many
ways, starting with amazing
education. I love how the products
are so versatile and easy to
understand for stylists and clients.
Since I have been with Sebastian
Professional, I have grown a lot as
a stylist behind the chair, as well
as an artist.“
“Being a part of the Sebastian
tribe/team is, and has been,
extremely inspiring. To be around
such amazing artists, collaborating
and growing, can only be
described as unsurpassed. The
education we receive and share
with other hairdressers new and
experienced focuses on the artistry
of the industry. The Sebastian
family is always there to advocate,
educate and inspire.”
ALE BONILLA
“Sebastian Professional has been the
brand that I’ve looked to for inspiration
and innovation, from the thoughtful
way they approach and think of hair to
the techniques, liquid tools and stylist
support. This, in my opinion, is why
Sebastian is the leader of our industry.
ANTHONY CRESS
As a Design Team member, I’m excited
to reach new heights in my career
through inspiring others and giving
stylists and salons the creative tools to
help them and their businesses thrive.”
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11/1/12 3:11 PM
EXCEED
ESSENTIAL
NEW!
NEW!
• A hands-on seminar for those who desire to maximize their styling knowledge
and potential.
• Learn how to properly style hair the Sebastian way – from blow-drying curly hair
straight to the secret to achieve a flawless ponytail to many of the best finishing
techinques.
• Learn the art of product mixes and cocktails for results you and your clients
will love.
• Learn to properly style hair the Sebastian way – from blow drying curly hair straight to
mastering the perfect ponytail and all the best Sebastian finishing techniques.
• Hands-on models and mannequin workshop
• Learn our favorite mixes and cocktails for the best results you and your clients will love.
STYLING 101
All stylists, assistants, students and recent graduates welcome
AVAILABLE: IN SALON
DURATION: 4 HOURS
NEW COLLECTION!
URBAN EXPLORERS
LOCAL JAM
SEBASTIAN
EXPERIENCE
CELLOPHANES
EXPERIENCE
IN-SALON SERVICE
SEMINAR
• A product-knowledge experience that gets you into the
creative mindset of Sebastian
Would you like shiny hair? Would you like to liven up dull
color? Would you like to play down the gray?
• Experience how to build your business with the
Sebastian in-salon services.
• Understand the 5 Fs: fearless, flow, form, flaunt and
foundation
• Understand Cellophanes: the what, the how and when
to use it to transcend all color results in the salon.
• Learn 5 quick and easy services in the salon to achieve
the ultimate foundation for your look.
• Gain confidence in product recommendation for your
clients’ at-home regimen.
• Delight your color-savvy and color-shy clients and
drive your add-on service revenue with this worry-free
service.
• Thirst Quencher with Drench, Strength Boost with
Penetraitt and ammonia-free color glaze with
Cellophanes’ 3 services
For all stylists, colorists, assistants and recent graduates.
For all stylists, colorists, assistants and recent graduates
AVAILABLE: IN SALON
DURATION: 3 HOURS
AVAILABLE: IN SALON
DURATION: 3 HOURS
For all stylists, assistants, students and recent graduates
who are new to Sebastian
AVAILABLE: IN SALON
DURATION: 3 HOURS
IN-SALON
HAPPENING
• This hands-on experience party is designed to educate
salon staff while offering complimentary Sebastian
services to salon clients.
• Excite your stylists and pamper and motivate your
clients!
A must for all salons to drive client loyalty and product
awareness
AVAILABLE: IN SALON
DURATION: 3 HOURS
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SEBASTIAN
URBAN EXPLORER
EXPERIENCE
NEW COLLECTION!
URBAN
EXPLORERS
• Learn the products within the four different care lines
of Sebastian and get an overview of Cellophanes
• Experience our latest collection, Urban Explorers, in an
up-close environment.
• Look, learn, ask and touch the care products for
yourself.
• Look, learn and ask with our team as they create the
looks on models.
• Gets you into the creative mindset by introducing you
to the look and feel of Sebastian
• Be up on the latest trends for your salon and clients.
All stylists, assistants, students and recent graduates
welcome
DURATION: 2 HOURS
All stylists, assistants, students and recent graduates
welcome
AVAILABLE: IN SALON
DURATION: 3 HOURS
• Learn our latest haircuts, Mischief and Vanity, in this seasonal Next Up collection.
• Experience Sebastian’s signature cutting techniques: skimming with the razor, backcutting and point-cutting.
• Participate on mannequin heads in a hands-on session with the Sebastian Urban
Design Team.
STANDARDS OF STYLING
This course is highly recommended to take before all other hands-on Sebastian courses.
DURATION: 2 DAYS
EDITORIAL STYLING
• Create editorial looks with ultimate versatility with the Sebastian Design Team.
• Hands-on model workshops
• Gain confidence in taking your everyday styles to the work of editorial stylists.
DURATION: 2 DAYS
AVAILABLE: IN SALON
DURATION: 4 HOURS
GALLERY
JAM SESSION
CUT, COLOR AND STYLE METHODOLOGY
CREATIVE
IMMERSION
INTENSIVE CUTTING & STYLING
• A one-day advanced workshop on the methodology behind fearless hair fashion.
• This program takes you on a journey into the look and feel of Sebastian – cut, color
and style inspiration.
• We provide the techniques and the approach. You take it from there and create your
own interpretation.
• In this intensive creative workshop of styling and cutting, you will immerse yourself
with the Sebastian Design Team in the elements and principles of design and shape.
• See your work as artists see their art. You’ll translate the fundamental elements into
graphic shapes, movements and designs.
DURATION: 2 DAYS
AVAILABLE: IN SALON
DURATION: 1 DAY
71
10/31/12 1:16 PM
EXPERT
NEW COLLECTION!
NEXT
UP – URBAN EXPLORERS
EXPERT CUTTING AND STYLING
• Learn our latest haircuts, Berlin and San Francisco, along with the
signature Sebastian cutting techniques (skimming with the blade,
back cutting, and twist and cut) required to create them and their
alternative finishes.
• Immediately take the latest Sebastian trend collection back to your
salon and clients.
DURATION: 1 DAY
NEW!
INSIGHT-ER SESSION
• Learn how to become a style leader among your peers by tapping into the world of
Sebastian’s influential hair artists, magazine editors, social media leaders, hair artist
agencies, public relations professionals and retail gurus.
• Includes a styling session focused on editorial looks and how to get them taught by
International Artist Anthony Cole and Editorial Artist Thomas Dunkin.
• Interaction with the top designers and industry leaders will take your career and your
work to a whole new level for your business within the salon and beyond.
DURATION: TIER 1 – 3 DAYS
TIER 2 – 1 DAY OBSERVE ONLY
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73
10/31/12 1:17 PM
#1 STYLIST CHOICE FOR THINNING HAIR
74
75
10/31/12 1:17 PM
NIOXIN
EDUCATION
HELPS YOU, THE STYLIST, BECOME
AN EXPERT IN THINNING HAIR
A 3-PILLAR-EXPERTISE APPROACH
IN EDUCATION
This approach enables hairdressers to become experts and serve as
confident, enlightening consultants for clients with thinning hair.
Our engaging seminars are designed to assist in science, consultation
and skills expertise in thinning hair.
Each NIOXIN seminar, whether it is DISCOVER, EXPERIENCE,
ENABLE, EXPLORATION or DESIGN PRINCIPLES, will help build
mastery in all of the NIOXIN pillars of expertise.
CONSULTATION
SCIENCE
76
SKILLS
77
10/31/12 1:17 PM
NIOXIN
PHILOSOPHY
AN ADVANCED SKINCARE APPROACH TO HAIR
NIOXIN finds inspiration in skincare and uses this approach to treat
the concerns of clients with thin-looking hair. As an extension of
our facial skin, the scalp requires the same attention and care.
At NIOXIN, we believe that scalp health creates hair health.
Our range of products supply skincare science to strengthen,
nourish and treat hair from its foundation, delivering healthier hair
with a thicker and denser appearance.
Inspired by skincare regimens, NIOXIN has a 3-part approach
to cleanse, optimize and treat the hair and scalp.
78
DID YOU KNOW…
78%
of all female and male salon clients are concerned by thinning hair?*
NIOXIN offers customized solutions for all hair types.
NIOXIN IS THE ONLY SALON BRAND WITH OVER 25 YEARS OF
SPECIALIZATION IN THINNING HAIR:
•
•
•
•
•
The market leader in hair-thinning in the U.S. professional industry
#1 stylist-recommended thinning-hair brand in the USA
Winner of the Stylist Choice Award for 11 years in a row
Millions of loyal consumers are proof that NIOXIN works
Over 25 Years as the thinning-hair authority
*SOURCE: 2006 global segmentation study among 20,000 salon clients in 17 countries
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11/1/12 4:14 PM
NIOXIN
DESIGNERS
NIOXIN
EXPERTS
Our DESIGNERS are our visionaries who inspire and give confidence when
dealing with thinning hair. Their creativity, along with expertise in color,
cutting, styling and business opportunities, has set them apart from the
rest. We are delighted to be able to offer you the opportunity of seeing and
working alongside our NIOXIN Designers.
“I have found my clients look to me for a strong
partnership in dealing with the concerns about
their hair. I care as much about my client‘s hair
goals as they do by customizing NIOXIN products
specific for their scalp and hair and showing
them styling tips as a more proactive approach.
This is a sure way to build loyalty and a great
clientele.“
“I begin all my consultations by focusing on
my clients hair color. With hair color, I can
create depth with multidimensional color
application. By applying one of NIOXIN‘s NEW
Color Principles, Multidimensional Color, I can
manually add the clients existing shadow shade
to intensify depth and density. Ultimately,
creating a quick, gentle, and low maintenance
color service for my clients that are concerned
with thin looking hair, they see instant results
with just a few foils creating soft shadows to
their existing base color.“
JOSH BANKS
“Many of my fine and fragile hair clients tell
me that their husbands love their hair long. My
recommendation for fine long hair is to opt
for strong bangs as it will direct the eye to the
weight line and the top area will appear less fine.
One of my clients is a huge celebrity with very
curly fine hair; however, hair weaves and wigs
played a role in her thinning hair and sparse
hairline. After several months of using NIOXIN,
she appeared on Oprah with her own naturally
curly hair and it was a huge hit. When fine hair
is in a curly state, hair will appear fuller as curly
hair takes up more space.“
WELCOME TO THE TEAM
“So many of my clients, who are using NIOXIN,
come up and tell me how much they love the
products. They see and feel such a difference
and now having Diamax Treatment as that extra
boost it really does make life much easier on me
as a stylist to give my clients with fine, frail hair a
new hope for tomorrow.”
JASON SCHWIND
KEISHA MURDOCK
“As a member of the NIOXIN Design team I thrive on
the technology and first ever development of cutting,
coloring, and styling techniques specifically designed
for fine, thinning and fragile hair. Scalp Renew‘s
treatment is a great in salon service with immediate
results and great way to jump start the guest into a
NIOXIN 3-part system!“
“To achieve hair healthiness with a silky feel that
controls frizz, my go to product is NIOXIN’s Silk Elixir
as a light leave-in conditioner to achieve fuller, thicker
looking hair.“
THEMELINA MAKRIS
DANIELLE CAPUTO
“I am very passionate about my profession, so working
with NIOXIN has truly changed the way I interact with
my clients. I can honestly say from my own experience
that NIOXIN works to make hair look fuller and
thicker like no other product. By recommending the
right product & using NIOXIN’s Principles for cutting,
coloring, and styling, my clients have been happier
than ever & I am too.“
“I enjoy being part of NIOXIN Experts for the simple
fact that NIOXIN helped me out with my own thinning
hair issues. I experienced hair loss at the age of 24 and
being a young female with noticeably thinning hair is
a bit hard in today‘s society. Women usually stay quiet
about thinning hair and especially young women that
are at their most vulnerable age. I feel that I can help
men and woman when it comes to these concerns
because I truly love the product and believe in it.“
JOAN INACIO
“Seeing the happiness on people‘s faces after they see
the results of using NIOXIN is worth its weight in gold.
I‘m fortunate to be able to say I truly love what I do; I
can hardly call it just a job.“
”I love NIOXIN’s Silk Elixir leave in conditioner.
I use a small amount as a cutting lotion. It
allows my comb to move gently through fine or
fragile hair. It also stops the hair from drying too
quickly while cutting and allows more consistent
tension, so important when dealing with fine
curly hair.“
WELCOME TO THE TEAM
BEKIM OSMANI
ADRIENNE LEAK
“My experience with DIAMAX has been
outstanding! I find living in Florida with the
high humidity, it‘s been an absolute life-saver
especially for client‘s who have challenges with
frizz. I have found that using DIAMAX gives
my client‘s hair maximum volume, fullness and
a controlled style with long lasting results.
DIAMAX is very useful for my male client‘s as
well, who want to achieve a controlled look
without the feel of styling products. I have
noticed that when used on clients with overprocessed hair that it strengthens the hair
which protects against breakage. This allows
them to grow out their hair. The great thing
about this product is that I can have moisture
and fullness in one product, which in the past
was unheard of!“
“Whether I am in the salon or on set, NIOXIN’s
Niospray Regular Hold is my favorite working
hairspray! It holds the style and saves the day when
you need to do a quick style change for a different
scene in the movie by simply brushing through and
restyling without a heavy product feel on the hair.“
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VIOLA LUU
“NIOXIN’s treatment, DIAMAX is my go to product for
anyone that wants fuller thicker looking hair. Spray at
the roots when hair is damp and blow dry for hair that
not only looks fuller but really feels thicker.“
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11/1/12 3:18 PM
BIG THINGS ARE HAPPENING
TO THINNING HAIR
FOR OVER 25 YEARS, NIOXIN HAS BEEN THE LEADING
SALON BRAND SPECIALIZING IN THINNING HAIR.
#1 STYLIST CHOICE FOR THINNING HAIR
EDUCATION OFFERINGS
ESSENTIAL
NIOXIN EXPERIENCE
EXPERIENCE
• Become confident in your knowledge about thinning and NIOXIN products as a solution. See styling
and color demonstrations for fine and medium-to-coarse hair.
AVAILABLE: IN SALON • DURATION: 2–4 HOURS
NIOXIN DISCOVER
OUR LATEST INNOVATION IS TURNING HEADS
AND HAS YOUR CLIENTS TALKING,
WITH 3 OUT OF 4 COMING BACK FOR MORE
DISCOVER
• See what NIOXIN offers through an experiential 2-hour event that features thinning opportunities and
model demonstrations with Scalp Renew™ and Diamax™.
• The evening will wrap up with an interactive area for attendees to personally experience an expert
consultation, a facial for the scalp and DIAMAX treatment.
AVAILABLE: IN STUDIO AND IN SALON • DURATION: 2 HOURS
EXCEED
DIAMAX™ ENHANCES HAIR’S APPEARANCE
FROM THE VERY FIRST USE AND IS PROVEN TO:
• Increase the diameter of each existing hair strand
• Penetrate the hair to make it manageable and full
• Strengthen hair resilience against breakage
ENABLE
NIOXIN ENABLE
• Become confident in consulting with your clients with six proven tips from psychologist Dr. Stephen Franzoi.
AVAILABLE: IN SALON • DURATION: 1 HOUR
DESIGN
PRINCIPLES
ALL OF THAT MEANS YOU’LL SEE A FULLER-LOOKING
HEAD OF HAIR IN THE MIRROR. GUARANTEED.*
NIOXIN DESIGN PRINCIPLES TO ACHIEVE THICKER, DENSER-LOOKING HAIR
• Build confidence in styling thinning hair through NIOXIN’s step-changing principles for cut, color and style.
AVAILABLE: IN SALON • DURATION: 4 HOURS
EXPLORATION OF NIOXIN
EXPLORATION
• Host NIOXIN Designers to build confidence in styling thinning hair through NIOXIN’s step-changing
principles for cut, color and style. Class Focuses on customizing with models.
AVAILABLE: IN STUDIO AND IN SALON • DURATION: 1 DAY
EXPERT
TRI-EXPERT
TRI-EXPERT CERTIFICATION
• Join NIOXIN’s Designers for a 3-day certification program.
• Learn NIOXIN’s Principles for cut, color and style through theory, demonstrations and interactive
workshops with models in order to become a NIOXIN-certified thinning-hair expert.
AVAILABLE: IN STUDIO • DURATION: 3 DAYS
“DIAMAX HAS INSTANTLY BOOSTED MY SALON’S REVENUE.”
– NIOXIN Design Team Stylist, Diane Stevens
eEDUCATION
LOG IN TO EXPERIENCE NIOXIN’S 3 MODULES
WITH OVER 40 LESSONS:
• NIOXIN Product Application and Testimonies
• NIOXIN Enable interactive
• Techniques for Denser-Looking Hair
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10/31/12 1:18 PM
VISION AND PHILOSOPHY
1930s 1940s 1950s 1960s 1970s
80 YEARS AGO
HERITAGE
PARIS TO NYC
On a trip to Paris,
Lawrence M. Gelb
discovers Clairol. He
introduces Clairol Oil
Shampoo Tint, the first
color shampoo, to the U.S.
The hair color industry
is never the same. Gelb
travels across the country,
educating hairdressers on
their product.
START THE
COLOR
REVOLUTION
ONLY HER
HAIRDRESSER
KNOWS
THE GO-TO
GUIDE FOR
STYLISTS
Salon hair color grows
by 500% with the
introduction of the singlestep Miss Clairol Hair Color
Bath. The revolutionary
product tints, lightens,
conditions and shampoos
in only 20 minutes. Women
everywhere emerge
from beauty salons with
beautiful, new, naturallooking hair.
Clairol Professional
continues to be a pioneer
in the salon color industry,
opening the Clairol Institute
of Haircoloring.
The first edition of the
Clairol Professional
Encyclopedia of
Haircoloring is published,
quickly becoming the
authoritative reference for
stylists. Basic White also
makes its debut.
1990s
2000s
HAIR COLOR
CHAMELEONS
TECH SAVVY
SOY4PLEX
AND
SYNAIRGY
86
Clairol Professional enters the
digital age with a new website.
Stylists enjoy two new collections:
Kaleidocolors creates gorgeous,
toned highlights in 10 minutes,
while Textures & Tones delivers
rich permanent color with vibrant
shine and complements AfricanAmerican skin tones.
Continuing in the mission
to give women more color
options, Clairol Professional
develops new products
and services. Brunettes can
become blondes, gray hair
is completely covered and
new toning colors create
soft, delicate shades.
1949 marked a culmination of breakthroughs, including the introduction of Miss
Clairol Hair Color Bath – an original and revolutionary product that lightened,
conditioned and shampooed hair in only 20 minutes. The product paved the way
for a 500% growth in salon hair color.
The 60s were focused on education. The publication of the Clairol Institute of
Haircoloring’s first edition quickly became a staple reference book for hairstylists.
We continued our product innovation through the 2000s with the launch of
SynAIRgy™ technology in the Beautiful Collection’s Advanced Gray Solutions.
Revolutionary for its time, the unique method utilizes oxygen to develop color.
At Clairol Professional, we’ve always been about catering to stylists’ needs.
Today, we continue the tradition with an emphasis on technological advancement,
innovation, insight, inspiration and education.
1980s
Clairol Professional gives
women the chance to change
their hair color at every whim
with the introduction of an
array of hair-coloring products:
Gray Busters, Second Nature,
Torrids, Jazzing, Shimmer
Lights and Beautiful Collection.
CAREFREE
COLOR
Clairol Professional redefined hair color for stylists. In 1931, Lawrence Gelb
introduced Instant Clairol Oil Shampoo Tint to America.
Harnessing the benefits of new
SOY4PLEX™ and SynAIRgy™
technologies, Clairol Professional
introduces products that provide
optimum conditioning and shine,
as well as more intense gray
coverage.
TODAY
CARE & STYLING
Staying true to a heritage defined
by expertise and innovation, Clairol
Professional launches new Care
& Styling collection. Stylists and
clients continue to receive the best
color, care and styling products and
services.
WE WROTE THE BOOK ON COLOR
We developed the hair color industry on a foundation of professionalism and
education, transforming the salon color business and liberating women to
reinvent themselves like never before.
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10/31/12 1:19 PM
CLAIROL PROFESSIONAL AMBASSADORS
EDUCATION COURSE OFFERINGS
Anita Gutierrez
Philip Ferreira
“Don’t be afraid to spend a few extra moments getting
the feel and texture of a client’s hair. See how it falls, how
thick or thin the hair is. Check the condition, discuss and
understand your client’s requirements. This will help you
advise them on the type of color and cutting service
they’ll love.”
“For beautiful gray coverage, try mixing at least 1 oz. of an
NN shade in the same level as your existing 2 oz. formula.”
2012 Winner of International Trend Vision Award
CLAIROL PROFESSIONAL EXPERIENCE
Adrian Chew
Ingrinette Pope
“I love using Kaleidocolors Tonal Powder Lightener
because it lifts & tones at the same time. Neutral is my
favorite out of the 4 tones. My highlights come out
perfect. Not too warm or to cool. Sometimes I leave them
the way they are or I can glaze over them with any color
I choose.”
“My favorite Jazzing formula is 1½ oz Spiced Cognac + ½
oz Red Hot.”
AVAILABLE: IN SALON & STORE • DURATION: 2–3 HOURS
Robert Curiel
Julie Cornejo
•A
core fundamental 2 to 3 hour program focused on product knowledge,
usage and benefits
• Introduces or provides a better understanding of the Clairol Professional
portfolio offerings, including care and styling
• Recommends Clairol Professional products and teaches what products to
use for each service and when and why to use them
DISCOVER CLAIROL PROFESSIONAL COLOR AND STYLING
“A trick I like to use when doing red highlights: Prelighten to a level 7 orange stage, then you can stain
with a red shade like Clairol Professional crème
permanente 3RR. Apply it directly from the tube
without developer. Next mix the same shade with 10
volume and apply directly on top for 20 min. This gives
bold and long lasting results!”
“I love using Radiance on my clients, because I can refresh
the tone and give tons of shine. The best part is that is
works quickly enough to do at the shampoo bowl.”
Kiyah Wright
Torsten Witte
“I love Clairol Professional because it’s been with me since
the beginning of my career and it’s extremely accessible.
The products are easy to use and are gentle on textured
Ethnic hair.”
“I love using Clairol Professional Color Safe Volume Mousse
before curling my client’s hair. I apply it to towel-dried hair,
blow-dry it, and follow with a medium barrel curling iron.
I always start at the root and wrap the hair around the
barrel without using the clamp. This way I create smooth
and effortless waves with body and definition.”
•L
earn about the complete portfolio of offerings that Clairol Professional has
within color, care and styling, including the tips and tricks from our experts.
• Hands-on color and styling workshop
• Learning color placement techniques from the newest collection that deliver
maximum tonal and gray coverage using color formulation theory. This will
allow you to provide what your clients want for both their color and care needs.
AVAILABLE: IN STUDIO • DURATION: 1 DAY
Anika Robins
“For added depth, particularly penetrative gray coverage,
apply a deeper base shade to the root and apply your
actual desired color from the mid-shaft to ends. For
instance apply Beautiful Collection’s B18D level 2-Darkest
Brown at the root, followed by B14W Cedar Red Brown or
whatever your desired end result/most visible color will be.
Saturate the roots and massage into the mid-shaft through
to ends for seamless results.”
88
CENTRAL BOOKING: 1-800-422-2336 SALONPROFESSIONALINTERACTIVE.COM
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11/1/12 3:23 PM
LET’S MAKE
SOMETHING BEAUTIFUL
JOIN THE CLAIROL PROS AS THEY TEAM UP WITH CLASSIC COLOR
AND PROFESSIONAL PRODUCTS TO MAKE SOMETHING BEAUTIFUL.
GET TIPS AND TRICKS FROM ONE PRO TO ANOTHER AT CLAIROLPRO.COM
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10/31/12 1:20 PM
WELLA & SASSOON ACADEMY
– A UNIQUE RELATIONSHIP
Wella Professionals and Sassoon share an
exclusive, highly successful working relationship
built on a strong professional partnership and
driven by mutual respect and admiration.
Sassoon has epitomized unsurpassed excellence in
hair for over 50 years, pioneering cutting-edge
hair design techniques that continue to advance
and inspire globally. Benchmark innovators in
technical excellence, creativity, salon services,
education and professional tool development, the
heart of Sassoon’s continued pre-eminence lies in
its inherent culture of uncompromising cut and
color. Through Sassoon Academy, the Sassoon
global team shares their techniques, creativity and
inspiration with over 180,000 hairdressers each
year. These renowned master classes are perfect
for all experience levels from absolute beginners
to skilled stylists, salon owners and educators.
Sassoon continues to inspire those around the
world with a passion for hair through its global
education program, its flawless cutting credentials
and its indispensable trend translation role at
the International Trend Vision Awards. In the
ever-changing hairdressing industry, a mutually
rewarding alliance such as the one between
Wella and Sassoon is exceptional. Through this
partnership, Sassoon will continue to challenge,
inspire and excite the hair world and clients alike,
as it has done for more than five decades.
The Sassoon aim has always been to share the
knowledge that we gain in the development of
the craft.
We believe that education is your key to a
rewarding and progressive career, and to this end,
our dedicated teachers have designed a wide
range of courses to meet a variety of experience
levels and learning needs to guide you in your
search for technical and creative excellence.
Offering the very best in hair education,
the emphasis of the Sassoon philosophy is
formed around the ABC education system that
demonstrates the three fundamental cutting
techniques, lines, graduation and layering.
Through diligent practice of these techniques,
you can learn how to control and craft hair,
understand how shape and balance works and
learn how to accentuate skin tone and enhance
the bone structure of the face.
For Global Elite™ Salons only, Sassoon Academy
courses, in-salon seminars and professional tools
can be paid for using Global Elite™ Reward
Points.
The global Sassoon Academy locations have been
handpicked to provide students with something
more than just a premium learning experience.
The cities chosen vary in atmosphere and style
considerably, but wherever it is, the quality of the
education remains constant.
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11/8/12 10:56 AM
SASSOON ACADEMY SHOWS
As well as creating high impact Academy courses, Sassoon also delivers superb cut
and color skills on stage with their dedicated show and seminar teams. Each year,
members of the Sassoon Creative Team travel the globe to stage hair shows, seminars,
masterclasses and educational events.
UNIQUE FEATURES & BENEFITS
• Sassoon Academy has over 50 years experience in hair education.
• Sassoon Academy curriculum teaches cutting & coloring techniques, not specific haircuts & colors.
• Sassoon Academy instructors are full-time, departmentalized, trained internally and internationally traveled.
• Sassoon Academy provides live models for all hands-on work sessions of the course.
• Sassoon Academy has the lowest student-to-teacher ratio in the industry: 8:1 for cutting courses, 7:1 for color courses.
• Sassoon Academy has 12 locations worldwide, strategically placed for student convenience.
• Sassoon Academy offers courses year round.
As pioneers of education, Sassoon has an international role in ensuring that audiences
everywhere have access to the unique Sassoon philosophy. Sassoon shows and seminars
are a means of learning that inspire, energize and educate by delivering the right
skills and information in a meaningful way, in your own environment. All Sassoon
Academy events are tailor-made starting with a personalized consultation with the Wella
representative and/or organizer.
IN-SALON SEMINARS
Intimate learning in a salon environment
SASSOON ACADEMY NORTH AMERICAN LOCATIONS
LOS ANGELES | CHICAGO | SAN FRANCISCO | MIAMI | SEATTLE | TORONTO
Sassoon realizes that not everyone can get to a dedicated Academy with the frequency
that they would like, so they will travel to you! In-salon seminars are suited to small
audiences and can last from one to five days, depending on the depth or level of
education required. The environment allows for a high degree of detailed instruction,
where every day begins with a demonstration, and the afternoons are devoted to handson learning.
CREATIVE TEAM
The optional addition of presentation models provides impact in illustrating the
demonstration. The in- salon seminar format can be delivered in an alternative venue,
should your salon not be spacious enough.
Please be advised that all hands-on and demonstration work undertaken by the Sassoon
team will be carried out on live models only.
AUDIENCE SIZE | Maximum 30 per educator in a demonstration format and eight per
instructor for cutting hands-on. Seven per instructor for color hands-on.
DURATION | Personalized one to five days
MARK HAYES, INTERNATIONAL CREATIVE DIRECTOR
TRACI SAKOSITS, NORTH AMERICAN CREATIVE DIRECTOR
RICHIE RIVERA, NORTH AMERICAN COLOR DIRECTOR
For 30 years, Mark Hayes has been inspiring young hairdressers
at Sassoon with his passionate approach to hair and his
technical expertise.
North American Creative Director, Traci Sakosits started her training
at Sassoon in New York in 1992, where her talents were soon
recognized and she moved swiftly up the ranks. She transferred to
the Beverly Hills Sassoon Salon location as a stylist in 1994 and was
promoted to Assistant Creative Director by 1996. Traci’s next move
was to the Sassoon Academy in Los Angeles in 1997, where she has
been based for the last 15 years.
Richie Rivera started his Sassoon career at Sassoon Academy
in Los Angeles, CA in 1992. He then went on to complete his
Sassoon Salon apprenticeship in Boston in 1993, where he has
been based for the last 19 years.
Mark’s signature style – a series of pared-down looks reflecting
his love of modernist art and architecture – puts him at the
forefront of global hair design, and his role as International
Creative Director takes him all over the world, coaching,
teaching and inspiring.
He has ultimate responsibility for the renowned seasonal
Sassoon collections, eagerly anticipated by those wanting to
know the future of fashionable hair.
While in Los Angeles, she earned the roles of Creative Director and
Regional Creative Director. Then, in April 2012, her passion and
dedication to Sassoon led to her most recent appointment of North
American Creative Director.
As North American Creative Director, Traci ensures that there is
absolute consistency in education, while organizing and developing
her team. It’s a job that involves extensive travel both nationally and
internationally, spreading the word about the Sassoon methodology.
94
During Richie’s time in this Sassoon, he worked as Salon Color
Director, until being named East Coast Regional Color Director
in 2009. Then, in April 2012, Richie earned the prestigious role
of North American Color Director.
As the North American Color Director for Sassoon, Richie has
the ultimate responsibility of educating and developing the
next generation of colorists and tinters in all the North America
Salons and Academies.
LOOK & LEARN SEMINARS
Superior skill demonstrations for a larger audience
Look & Learn seminars deliver an insight into the unique world of Sassoon education.
While the emphasis is firmly on technical instruction, presentation models complement
the step-by-step cutting, coloring and finishing executed by the on-stage Creative Team.
The Look & Learn seminar format offers a high degree of flexibility, ensuring that you
meet both your audience’s expectations and your business objectives.
AUDIENCE SIZE | Maximum 200
DURATION | Maximum one and a half to two hours per session
FOR A LIST OF FULL SASSOON ACADEMY COURSES,
CALL 1-888-757-5100
OR VISIT SASSOON.COM/ACADEMY/COURSES.PHP
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11/8/12 10:56 AM
THE WORLD IS YOUR
STAGE
Photographer Credits: Andrew Stiles, Pete Nguyen, Bill Knapp, Krysten Garibay, Michael Poole, and Nick Berardi
©2012 The Wella Corporation, SPP-NA-R080-12
SPP_NA_R080_12_EducationBook_JANJUL13_M5.indd 96
11/1/12 4:00 PM
THE EDUCATION BOOK: JANUARY – JUNE 2013
THE EDUCATION BOOK
JANUARY – JUNE 2013
salonprofessionalinteractive.com
SPP_NA_R080_12_COVER_EducationBook_FM3.indd 1
11/7/12 11:56 AM

the education book - Hairdressers at Heart

Transcription

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