Design cases by Cyclo Mondo Ltd.

BRAND INTRODUCTION
2010~2011
BRAND HISTORY
Originated in Winter of 2006~2007
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Side Project of Cyclo Mondo Ltd's main product-design
business.
Original Goals for OCTTO were as a:
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Make-Work side-project.
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Proof-of-Concept for branding.
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Vehicle to contribute support into the cycle-sport
community in Toronto through sponsorship.
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Test Bed for “out-there” products.
COMPANY HISTORY
and BACKGROUND
History of parent-company Cyclo Mondo Ltd.
History of Cyclo Mondo Ltd. (CML)
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Started 2004 as Mondo Design
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Consultant for Bicycle Design
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Incorporated 2006 as CML
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Main Business Activities:
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Product Design, Engineering, Development, Research
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Product Management, Technical Writing
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Sourcing & Liason with Taiwan Suppliers
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Importing to Canada
Principal of Cyclo Mondo Ltd.
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David M. Anthony, President, Mini Resume
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2007~Current, President
Cyclo Mondo Ltd.
2005, Principal
Mondo Design
2002 ~ 2004, Leader of Research + Development and Product Design
Tien Hsin Industries (Full Speed Ahead) - Taichung, Taiwan
1999~2001, Research + Development Manager
Cervélo Cycles Inc - Toronto, Canada
1998, Master of Applied Science degree
Department of Metallurgy & Materials Science,
School of Engineering
University of Toronto – Toronto, Canada
David Anthony, while at Cervélo
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First full-time employee
Primary Duties:
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Led R&D during period of intensive growth
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From garage operation to international bicycle brand.
Engineered frames & designed related components:
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Aluminum series: P3, P2K, P2T, One, Soloist
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Steel series: Prodigy, Super Prodigy
David Anthony, while at Cervélo
...con't
Secondary Duties:
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Technical sales and marketing support:
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Planned and worked trade shows & consumer expos
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Planned and coordinated catalogue
Road sponsorship ride-coordinator:
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Jet Fuel Coffee Cycling
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Saturn Cycling Team
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UCI frame certification
David Anthony, while at Cervélo
Products:
David Anthony, while at Tien Hsin Industries
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First full-time employee at TH Industries Taiwan
Design Duties:
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Led R&D for FSA brand during period of intensive growth
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From little-known OEM factory to Tour de France
Designed and Engineered Components :
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FSA bar, stem, seatpost programme
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FSA specialty (TT, track, SL) crankset programme
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VisionTech aerobar programme
Developed mechanical testing programme
David Anthony, while at Tien Hsin Industries
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First full-time employee at TH Industries Taiwan
Other Duties:
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Product Manager for those lines.
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OEM Catalogue Coordinator
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Project Manager
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Copywriter and Technical Illustrator
Sales Technical Support
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Pro Teams: CSC, Saeco, Bonjour, 7-Up, Merida Multivan
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Magazines: VeloNews, Tour (Germany)
David Anthony, while at Tien Hsin Industries
FSA Bar/Stem/Seatpost Design:
David Anthony, while at Tien Hsin Industries
VisionTech Design:
David Anthony, while at Tien Hsin Industries
FSA Crankset Design:
David Anthony, while at Tien Hsin Industries
FSA Catalogue Writing and Illustration:
David Anthony, while at Tien Hsin Industries
Technical Liason with FSA Sponsored Riders:
With Gunn-Rita Dahle
With Damiano Cunego
Design/Engineering activites of Cyclo Mondo Ltd.
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Some Brands we have worked for:
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Cervélo
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(The New) 3T Cycling
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Zipp
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BH Bikes
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Jagwire
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Enve (Edge) Components
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Element Bike (Taiwan)
Design/Engineering activites of Cyclo Mondo Ltd.
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Some Taiwan Factories we have consulted for:
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PMG (Precision Manufacturing Group)
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ADK Carbon
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Producer of Felt, Cannondale, Max Lelli carbon frames
Moderne Tech (Post Moderne)
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Producer of Cervelo, Parlee, BH, Santa Cruz, Pivot frames and 3T, Zipp, Bontrager,
Syntace, Crank Bros carbon components
Producer of 3T, Crank Bros, Cannondale, Bontrager high-end alloy components
Chia Cherne Corp
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Parent company of Jagwire Control Systems
Design cases by Cyclo Mondo Ltd.
Jagwire Bar-End Shifter Mount
Design cases by Cyclo Mondo Ltd.
ADK Composites Open-Model Frame Design
Design cases by Cyclo Mondo Ltd.
Element Bike Full-Suspension XC Frame
Design cases by Cyclo Mondo Ltd.
Element Bike Front Hub with interchangeable axles
Design cases by Cyclo Mondo Ltd.
Element Bike 3D-Forged Alloy Stem with CNC Detail
Design cases by Cyclo Mondo Ltd.
The New 3T Road Handlebars (carbon and alloy)
Design cases by Cyclo Mondo Ltd.
The New 3T Integrated Triathlon Handlebar
OCTTO
CURRENT PRODUCTS
(Presenter's Note: Use website, sell sheets or physical samples to discuss current products.)
Jump To:
Bar Tape & Grips............ http://www.octto.com/tape--grips.html
Wheelsets........................ http://www.octto.com/wheels.html
Cockpit Components... http://www.octto.com/components.html
Frames/Bikes................... http://www.octto.com/frame-fm-01.html
OCTTO
MARKETING EFFORTS
Marketing – Websites and Online-Presence
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Main website:
www.OCTTO.com
Blogspot:
http://octto.blogspot.com/ (currently re-vamping)
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Facebook Page:
www.facebook.com/pages/Octto-Components-Toronto/146896238668996
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Twitter:
http://twitter.com/#!/DoctorOctto
Marketing - Team and Rider Sponsorship
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2007~2011 Jet Fuel Coffee Cycling Team
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2010 True North Factory Team
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Components
2008/2009 Dynamic Duo (Derrick St. John & Natasha Elliot)
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Frames, Components, Wheels
Components
2008/2009 Peter Oyler RAAM Attempt
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Frames, Components, Wheels
Marketing - Team and Rider Sponsorship
2007~2011 Jet Fuel Coffee Cycling Team
Marketing - Team and Rider Sponsorship
2007~2011 Jet Fuel Coffee Cycling Team
2009
2010
2011
Marketing - Team and Rider Sponsorship
2011 Marco Polo Cycling Team (Hong Kong)
Marketing - Team and Rider Sponsorship
2010 True North Factory Team
Marketing - Team and Rider Sponsorship
2008/2009 Peter Oyler RAAM Attempt
Marketing – Event Sponsorship and Expos
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2010 Queen's Park Grand Prix, Toronto
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Expo Tent
2008, 2010 Riverdale Cyclocross Races, Toronto
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2008 Provincial Championships sponsor
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2009-2010 Via Italia Race, Windsor
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2009 True North Cyclocross Races, Guelph
Marketing - Events
2010 Queen's Park Grand Prix
Marketing - Events
Riverdale CX
2010
2008
Marketing - Events
Tour di Via Italia
Marketing – Print Advertising
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2011 Canadian Cycling, marketplace ¼ page
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2010, 2011 Bike Trade Canada ¼ page
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2010 Pedal Magazine ¼ page
Marketing – Web Advertising
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2011 – Banner Ad on PezCyclingNews.com (planned)
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2010 – Banner Ad on PedalMag.com
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2009 – Banner Ad on CyclingPhotos.ca
Marketing – Print Advertising
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2010, 2011 Bike Trade Canada,
¼ page
2010 Pedal Magazine ¼ page
Marketing – Trade Shows
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2011 – ExpoCycle Canada (tentative)
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2011 – Taipei International Cycle Show (tentative)
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2010 – ExpoCycle Canada
Marketing – Trade Shows
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2010 – ExpoCycle Canada
Marketing – Press Mentions and Reviews
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2011 – VeloNews (print) – Product Review
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2011 – Canadian Cycling (print) – What's Hot
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2010 – VeloNews.com, Lennard Zinn's column
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2010 – PedalMag.com – BTAC Coverage
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2010 – CanadianCyclist.com – BTAC Coverage
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2010 – Pedal Magazine (print) – CX Gear
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2010 – Pedal Magazine (print) – New Products
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2009 – Canadian Cyclist.com – Review
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2009 – Windsor Sports magazine (print) - Cover
Marketing – Print Mentions
2010 – Pedal Magazine
(print) – CX Gear
2010 – Pedal Magazine
(print) – New Products
2011 – Canadian Cycling
(print) – What's Hot
Marketing – Print Mentions
2009 – Windsor Sports magazine
2010 – London Free Press
Marketing – Web Mentions
2009 – CanadianCyclist.com
– Review
2010 – VeloNews.com, Lennard Zinn's column
Marketing - Special Projects
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2010 Tour for Kids – Team Amelia Raffle
Donated Bike for fund-raising raffle for Tour for Kids
Draw Prize Winner getting
fitted at La Bicicletta
Marketing - Special Projects
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2008 Tour de Taiwan (UCI Asia Tour 2.2 stage race)
Organize invitation for Jet Fuel Coffee Cycling Team
Opening Banquet
Stage 1
Marketing - Special Projects
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Collaboration with Bob Blumer
Celebrity authour, TV host, cyclist
Bob Blumer beween celebrity chefs
Chris McDonald and Laura Calder
Marketing - Special Projects
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Collaboration with Chef Chris McDonald
Chef at CAVA Restaurant, cyclist
Team CAVA for 2007 Tour
for Kids charity ride.
OCTTO
POTENTIAL FUTURE PRODUCTS
*Show 3D files in eDrawings or SWX.
OCTTO Future Products
Some next-gen possibilities:
C
O
N
F
ID
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T
CO
IA
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Alloy Clincher wheelset:
1330g, aero, durable
NF
ID
EN
TI
AL
Cockpit:
75g stem, 160g bar, 140g seatpost