Media Partnership it

become a media partner
of the largest snowboard event in the world !
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MEDIA GUIDE
WORLD-SNOWBOARD-DAY.COM
WHAT IS
WORLD SNOWBOARD DAY ?
SNOW, SPORTS, AND LOT OF FUN !
World Snowboard Day is a one-day event which offers
the opportunity to discover and celebrate, for free,
snowboarding as a sport and culture across the world’s
summits.
It allows federations, brands, resorts, snowboard schools,
clubs, shops, associations, and riders to organize their
own event and bring together the snowboard community
to enjoy snowboard-related activities.
This event receives support from international
organizations such as Outdoor Sports Valley (OSV), the
World Snowboard Federation (WSF), and Oz Conseil in
Europe, SnowSports Industries America (SIA) in North
America, and CorePower Asia in Asia.
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WHAT IS WORLD SNOWBOARD DAY?
A WHOLE HOST OF ACTIVITIES
DURING THE EVENT!
Meet-and-greets with riders
Contests
Snowboard lessons
Equipment tests &
demonstrations
Rider gatherings
Day
Snowboard film showings
& photo expos
Demos
Environmental awareness,
humanitarian projects & fundraising
Ph
World otos
fro
m
Snowboard
pr
ev
io
us
ed
i
tio
ns
of
BBQ, concerts & parties
and much more!
A community event
Coming together
a WIDELY COVERED and global event
Positive impact for organizers
More than 23 radio reports and interviews in different countries:
RFM (France), Radio RSG (Bosnia), Radio AS (Serbia) ...
90% of respondents consider WSD to have had a
positive impact on their organization.
More than 100 media articles: international, national, local,
specialized and free.
More than 1,000,000 Google search results for the event in 2014 (
“ World Snowboard Day ” ) and more than 635,000 Google Video
results.
Approximately 40 reports, interviews or TV ads all around
the world: ATV (Austria), MontagneTV (France, Belgium and
Switzerland), ASTV (Turkey) …
A GREAT COMMUNICATIONS VECTOR
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An international promotional campaign: more than 360,000 full
page adverts (color) and 1 million+ potential readers.
Maximum visibility:
20,000 monthly visits on www.world-snowboard-day.com.
World Snowboard Day is also heavily present on the key social
media networks such as Facebook, Twitter, Pinterest, Youtube,
Vimeo, VK, and Weibo, bringing together more than 20,000 fans.
On average every Faceook post dedicated to World Snowboard
Day is viewed 60,000 times per week and new fans like this page
on a daily basis.
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who is involved?
WSD has been lucky enough TO RECEIVE SUPPORT FROM
world-renowned riders as ambassadors for the last 3 years!
Anne-flore marxer
Freeride World Champion agreed to be the official ambassador for World
in 2012 This
Snowboard Day 2012. She truly enjoyed actively helping to develop the event,
especially for two major issues that she holds dear: women’s snowboarding
and safety when riding in the backcountry.
xavier de le rue
Currently recognized as one of the best freeriders on the planet, he happily agreed to be
the ambassador for the 8 edition of World Snowboard Day. This mountain enthusiast in 2013
th
wanted to support WSD and explained that, “It was an honor to be ambassador for
this day where snowboarders across the planet went out riding at the same time to
celebrate our sport.”
regis rolland
pioneer in France, protagonist in the uber classic
in 2014 Snowboarding
snowboarding film series Apocalypse Snow, and founder of no less than
three snowboard brands, it was a great honor for World Snowboard Day
to have the legendary Régis Rolland as its 2014 ambassador!
THE 10th edition REPRESeNTED BY 3 AMAZING ambassadors
For the special 10th edition, we wanted to go all out by inviting no less than 3 world-renowned riders to provide their
support for World Snowboard Day:
ASIA
WANG LEI
Wang Lei is well
known as one of
snowboarding’s
pioneers
in
China. Using his charismatic style,
Wang Lei continues to push his
limits as well as encourage the
people around him to push their
own, no matter what the challenge.
He dedicates himself to growing
snowboarding in China using his
experience, talent, network, and
passion for extreme sports. This is
why he enthusastically agreed to be
the 2015 WSD ambassador for Asia.
EUROPE
Gian Simmen
Swiss rider Gian
Simmen is the
official 2015 WSD
ambassador
for Europe, and yet another
snowboarding legend. During the
1998 Winter Olympics in Nagano,
where snowboard halfpipe made
its debut as an Olympic event,
Gian became the first snowboard
halfpipe Olympic gold medalist.
Over 15 years after his victory, he
continues to shred hard and inspire
riders throughout the snowboard
community.
americas
rob kingwill
Rob Kingwill is a
pro snowboarder
from
Jackson
Hole, WY, who has
has enjoyed an extremely successful
career as a halfpipe competitor,
winning the US Open and over 20
World Cup podiums and US Grand
Prixs. He has medals from the X-Games
to the Gravity Games, by way of the
World Championships, and was on
the US Snowboard team for 8 years.
The official 2015 WSD ambassador
for the Americas, he also founded the
nonprofit The Futurepositiv Project,
which focuses on activating youth in
the outdoors through snowboarding.
ARGENTINA
AUSTRIA
brazil
bulgaria
canada
china
czech republic
finland
france
georgia
germany
hungary
india
italy
JAPAN
korea
latvia
lithuania
norway
peru
Poland
romania
russia
serbia
slovakia
spain
switzerland
turkey
united kingdom
usa
In 2014,
103 events in 30 countries, in BOTH the Northern and Southern hemisphereS
the 10th edition of wsd
sunday, december 20, 2015
For 9 years, World Snowboard Day has united the key
players from the international snowboard community.
The number of federations, brands, snowboard schools,
resorts, clubs, shops, associations, and riders organizing
their very own WSD event has increased year after year.
World snowboard day
by the numbers
Since 2006,
World Snowboard Day
has counted more than 1000 events
where over
500,000* participants
were able to celebrate
snowboarding!
Since 2006, World Snowboard Day has been a unique
opportunity for the international snowboard community to
promote the sport and its unique subculture by providing
the general public with the opportunity to try a variety of
activities for free.
The 10th edition of WSD will take place on December 20,
2015, and will once again bring together all the key players
from the international snowboard scene.
*Estimate based on feedback from event organizers
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world snowboard day PARTNERS
Created in 2006 by EuroSIMA and the World Snowboard Federation,
in 2010 Outdoor Sports Valley (OSV) became a WSD partner, with
TTR Pro Snowboarding, SnowSports Industries America (SIA) in
North America, and CorePower Asia in Asia as regional partners.
All of these partnerships provide increased visibility and a broader
worldwide presence for World Snowboard Day.
About WSF
The World Snowboard Federation was created in 2002 by delegates in
the snowboarding community from 14 countries. The WSF is the only
international non-profit organization exclusively working to promote
and to develop snowboarding: competitions, instruction, and adaptive
education for the disabled. www.worldsnowboardfederation.org
About OSV
Outdoor Sports Valley, created in 2010, is a trade association that
serves to federate, represent and contribute to the development of
the outdoor sports industry. Based in Annecy, France, in the heart
of one of planet’s most unique playgrounds, OSV spans the Alps
from Grenoble to Innsbruck. www.outdoorsportsvalley.org
world snowboard day PARTNERS
About SIA
Since 1954 SnowSports Industries America has been the referral
organization that federates the snow sports industry in the United
States. The association’s goal is to contribute to the development of
the industry and the practice of snow sports. Supporting WSD was a
natural choice. www.snowsports.org
About Core Power Asia
China’s snowboarding pioneer and president of the China Snowboard
Association, Wang Lei is dedicated to growing snowboarding in his
home country. His company Core Power Asia is a Beijing based PR and
marketing consultancy, project spear header and business developer
with a focus on boardsports and resort business.
www.corepowerasia.com
become a media partner for world snowboard day!
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becoming A media partner MEANS:
Communicating with a TARGETED AUDIENCE
95% of participants are opinion leaders (less than 30
years old), and 35% were women in 2014 (increase in
female participation in the sport.)
Increasing your visibility
Via radio, TV, and the Internet, as well as the
mainstream, professional, and specialized press.
TakING advantage of a WSD event near you
For a special report, to convey your messages, and
to demonstrate how much you value the sport. Last
year, half of all organizers were contacted by the
media.
BenefitING from the WSD network
Build a relationship with event followers and join
the community.
statistics
web & social networks
16,500 likes
on FACEBOOK
2,050 followers
on TWITTER
300 followers
on PINTEREST
MORE THAN 10,000 views
on YOUTUBE
60,000 views per week on the Facebook page
20,000 active followers on social networks
More than 20,000 UNIQUE VISITS per month
on www.world-snowboard-day.com website
in return
we offer you
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In addition, we announce all new partnerships via Social
media (Facebook, Twitter, Sina Weibo), allowing you to
reach more than 20 000 people.
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Your logo and a news on the World Snowboard Day
website www.world-snowboard-day.com with a link to
tour website.
To more effectively reach your target audience, you have
the option of sending your magazines, posters or goodies
to be distributed at the events of your choice.
We can provide you free stickers for your subscribers.
contact us
EUROPE
Outdoor Sports Valley
ASIA
core power asia
north & south AMERICA
snowsports INDUSTRIES AMERICA
6 bis, Avenue des iles
74000 Annecy - France
China SNOWboard Association
Washington, DC Metro-Area
United States of America
Meryl Bertrand
Tel: +33 450 675 391
contact@worldsnowboardday.com
Miriam Deller
miriam@bytoken.com
Mary Cecile Neville
mcneville@snowsports.org
www.world-snowboard-day.com