- Milady - Cengage Learning

Transcription

BUSINESS FUNDAMENTALS
Table of Contents
SCHOOL PARTNERSHIP PROGRAM
MILADY U ....................................................................1 – 5
Welcome to Milady U!...................................................1
Online Licensing Prep....................................................2
Online Instructor Training Program..............................3
Online Admissions Training ..........................................3
Online Professional Development .........................4 – 5
see pages 44 – 46
Faculty Resources .......................................................6 – 7
Student Resources......................................................8 – 9
Cosmetology...........................................................10 – 21
Esthetics...................................................................22 – 33
Nail Technology......................................................34 – 35
Barbering.................................................................36 – 37
Massage...................................................................38 – 42
Where Creativity is Fueled by Passion
and Realized T hrough Technique
see pages 16 – 19
Salon & Spa Business.....................................................43
Business Training ....................................................44 – 46
Instructor Training...................................................47 – 49
MILADY’S CAREER INSTITUTE
CEA Educator of the Year Information ........................56
Milady’s seminar and workshop division
is dedicated to providing economical,
accessible, and relevant continuing
education for cosmetology educators
and professionals. Milady’s Career
Institute presents live seminars and
workshops, taught by top industry
talents in convenient locations near you!
For a complete calendar of events, visit
www.milady.cengage.com/careerinst
Order | Service Information................Inside Back Cover
see pages 47 – 49
Reference Titles ..............................................................50
Also Available .........................................................51 – 53
Previous Editions.............................................................54
Index.................................................................................55
PAGES 10-13
PAGES 22-23
PAGES 24-25
PAGES 24-35
PAGES 36-37
PAGE 38
MILADY CORE TITLES
Interested in Writing or Reviewing?
Would you like to be a part of one of the most vital, rapidly
growing, innovative publishing companies in the industry?
Milady is proud of the quality products we produce. But we
can’t do it alone. On a daily basis we depend on folks just like
you, to team up with us in an author or technical review
capacity. If you would like more information about joining our
team, simply fill out our reviewer or author forms on
www.milady.cengage.com. A Milady representative will contact
you if your qualifications match our needs.
Online Licensing Preparation
Online Instructor Training Program
Online Admissions Training
Online Professional Development
WELCOME TO MILADY U!
The premier online program designed to meet the various needs of the
beauty and wellness industry that includes students, instructors, school
owners, technicians, and salon/spa owners. These courses are full of content
that’s guaranteed to benefit an individual as they further their career and are
looking to take it to the next level. At the end of the day, alternative methods
of delivery are necessary for many areas of learning due to time constraints,
financial constraints, traveling constraints, and personal commitments just to
name a few. Milady understands those needs and is pleased to provide a
variety of solutions based on our broad spectrum of clients.
BENEFITS OF ONLINE LEARNING:
Visit us online for more
information on course
descriptions, user setup,
pricing, course
demonstrations, and
much more!
www.milady.cengage.com
• 24/7 access from work, home, or school—anywhere, anytime. Each course
requires internet access only.
• Self-Paced approach allows learners to quickly identify strengths and focus
on areas that need improvement.
• Interactive quizzes/tests provide immediate scoring feedback and reporting
for both individuals and those administering the course.
• Convenient to both the user and school when implementing.
• Administrative reporting allows for ease of tracking and documentation for
personal use and accreditation requirements.
• Visually appealing and up-to-date with pertinent content.
• Affordable.
• Easy to order.
1
ONLINE LICENSING
PREPARATION
Milady’s Online Licensing Preparation Courses are
all created to offer students a fast and convenient
way to prepare for state licensing exams. Tens of
thousands of students have successfully used
Milady’s Online Licensing Preparation to pass their
State Boards with flying colors. Whether you’re in a
High School, Vo-Tech, Career School, Community
College, or Private Beauty School program, you can
use Milady’s Online Licensing Preparation Courses
to help prepare your students for exam success!
Each course offers review and chapter tests for each of the chapters in the corresponding
textbook plus comprehensive tests with new exams created from a pool of hundreds of
questions. Extensive reports help students determine areas of study to focus on. They can
review the topics they want on their own schedule.
Completion Time: varies | Duration of Course: 1 year
AVAILABLE COURSES:
■ Cosmetology (OLP 101)
Individual Slimline Version
ISBN-10: 1-4180-7384-9 | ISBN-13: 978-1-4180-7384-8
■ Barbering (OLP 102) *Available online only
Individual Version
ISBN-10: 1-4180-5144-6 | ISBN-13: 978-1-4180-5144-0
■ Nail Technology (OLP 103)
ISBN-10: 1-4180-7385-7 | ISBN-13: 978-1-4180-7385-5
■ Esthetics Fundamentals (OLP 104)
ISBN-10: 1-4283-1907-7 | ISBN-13: 978-1-4283-1907-3
■ Esthetics Advanced (OLP 105)
ISBN-10: 1-4283-1982-4 | ISBN-13: 978-1-4283-1982-0
Note: Milady’s Online Licensing Preparation Courses
can be provided to the student via a cardboard
slimline package or electronically with a school
learning code. Both individual-user and multipleuser setup and pricing is available.
2
Visit us online for more information on course descriptions, user setup, pricing, course demonstrations, and much more!
ONLINE INSTRUCTOR
TRAINING PROGRAM
Milady U’s Online Faculty Development Courses strive to meet the unique
needs of those who teach every type of student. This program addresses
strategies for effective teaching and instructional support. Each module
contains educational theory, classroom tips, valuable activities, and ideas for
improvement. Reflection questions are interspersed throughout—asking
instructors to think about their courses, past practices, current teaching
skills, and future goals. Engaging individual, group, and internet activities
are included at the end of each module section.
BECOME A MASTER EDUCATOR ONLINE!
For Master Educator Certification, instructor must complete 12 modules, a
minimum of 2 modules must be attended in person at a Milady’s Career
Institute seminar. To receive Master Educator credit, instructor must fax
certificate of completion to (518) 881-1260 Attn: Milady’s Career Institute.
Visit www.facultydevelopment.cengage.com/indexNACCAS.aspx for more
information on correlation requirements towards your Master Educator
Certificate.
Completion Time: 7 – 10 hours per course
Duration of Each Course: 90 days
AVAILABLE COURSES:
■ Module 1: Understanding the Adult Learner (FAC 201)
■ Module 2: Teacher Preparation (FAC 202)
■ Module 3: Techniques for Classroom Presentation (FAC 203)
ONLINE ADMISSIONS
TRAINING
Milady U’s Admissions Representative Training Program
is an offering that is individualized, online, and effective
at improving recruiting processes while allowing
administrators to assess the performance as well as
reduce turnover of those participating in the two
courses offered.
■ Module 4: Strategies for Active Learning (FAC 204)
■ Module 5: Assessing and Evaluating the Adult Learner (FAC 205)
■ Module 6: Classroom Management for the Adult (FAC 206)
■ Module 7: Teaching Students How to Learn (FAC 207)
■ Module 8: Technology in the Classroom (FAC 208)
■ Module 9: Teaching Online (FAC 209)
■ Module 10: Customer Service in the Classroom for Optimum Student Retention
(FAC 210)
■ Module 11: Techniques for Teaching Special Populations (FAC 211)
■ Module 12: Creating an Innovative Learning Environment (FAC 212)
■ Module 13: Teaching in a Lab or Shop Environment (FAC 213)
■ Module 14: Teaching with Experiential Learning and the Externship (FAC 214)
■ Module 15: Teaching Professional Competencies Across the Curriculum (FAC 215)
This entirely online, self-paced program consists of 2
separate modules that will provide admissions
representatives with broad, yet intensive training. They
will learn the importance of structured and consistent
strategy for turning a lead into an enrolled, sitting, and
successful student. By the completion of the program,
admissions representatives will be armed with numerous
strategies, ideas, techniques, and tools to optimize the
complete enrollment process.
Completion Time: 2 – 3 hours per course
Duration of Course: 120 days
■ Module 16: Developing and Using Advisory Boards Effectively (FAC 216)
■ Module 17: Teaching Information Literacy and Library Use (FAC 217)
AVAILABLE COURSES:
■ Teacher Training Boot Camp (FAC 218)
■ Module 1: Welcome to Admissions Sales (ADM 301)
ISBN-10: 1-4180-5043-1 | ISBN-13: 978-1-4180-5043-6
■ Demo CD-ROM Available!
ISBN 10: 1-4180-3009-0 | ISBN 13: 978-1-4180-3009-4
■ Module 2: Improve Your Admissions Sales (ADM 302)
ISBN-10: 1-4180-5044-X | ISBN-13: 978-1-4180-5044-3
Note: Online Instructor Training courses are provided to the teacher via an
individual electronic access code or an electronic school learning code. Both
individual-user and multiple-user setup and pricing available.
See page 47 – 49 for Milady’s Career Institute Seminars
■ Demo CD-ROM Available!
ISBN 10: 1-4283-0536-X | ISBN 13: 978-1-4283-0536-6
Note: Admissions Representative Training courses are
provided to the admissions representative via a
cardboard slimline package with a printed access code.
Individual-user setup and pricing available only.
3
ONLINE PROFESSIONAL DEVELOPMENT
Milady U’s Online Professional Development Courses are a perfect tool for both the student at the tail-end of their school program and for
those schools that offer Advanced Academies and/or wish to provide tools to their alumni helping them succeed after graduation. These
state-of-the-art courses are entertaining, visually appealing, and highly interactive providing animated guides and video clips to reinforce the
content being covered. At this time we offer courses focusing on Soft Skills as well as Business Skills and are developing more as we speak.
Coming Soon… Infection Control online course!
Completion Time: 60 – 90 minutes per course | Duration of Course: 30 days
Each course provides a
clear “Getting Started”
section and helps with
the navigation of the
entire course.
It guides the user
through various activities
via a video segment or
animation providing for
greater interactivity.
4
Printable certificate is generated at
the completion of the course for
own personal use or to utilize for
continuing education approval.
Visit us online for more information on course descriptions, user setup, pricing, course demonstrations, and much more!
AVAILABLE BUSINESS COURSES:
AVAILABLE SOFT SKILLS COURSES:
How to Work Smart & Make More Money (CED 401)
• Finding Your Clients’ Needs
• Establishing Trust
• Making Powerful Recommendations
• It’s the Ticket
• Send Me Your Friends
Client Relations (CED 406)
• Front Desk Management
• Scheduling Appointments
• Dealing With an Unhappy Client
• Communicating With Difficult Clients
Getting Retail Results (CED 402)
• Retailing & the Needs Assessment
• Your Retail Vision
• The In-store Experience
• Customer Buying Signals
• Handling Objections
Double Your Day with No Additional Clients (CED 403)
• The Booking Game
• Maximizing Your Time
• Increasing Your Income
• Pricing-Raising Myths
• Improving Your Client Satisfaction
How to Find and Hire the Staff That's Right for You (CED 404)
• Building Your Dream Team
• Hiring Experienced & New Technicians
• How to Effectively Advertise
• Interviewing New Recruits
Salon Profitability – How to Find It and Keep It (CED 405)
• Attaining Profitability
• Your Retail Fortress
• Profit Mistakes Most Owners Make
• Turning Around Your Salon or Spa
Personal Tools For Success (CED 407)
• Ethics
• Honesty
• Respect
• Personal Appearance
In the Salon (CED 408)
• Client Retention Strategies
• Salon Marketing
• Retailing and Promotions
• Team Building
Professional Tools for Success (CED 409)
• Etiquette
• Listening & the Client Consultation
• Professionalism
• Time Management
Job Preparation (CED 410)
• Resume Preparation
• Interviewing Skills
• Personal Communication
• Effective Verbal & Non-Verbal Communication
• Coworker Communication
• Manager Communication
Slimline Package with Access Code ISBN: 1-4354-1960-X | ISBN-13: 978-1-4354-1960-5
Note: Online Professional Development Courses are provided via a cardboard slimline package or electronically with an access code. Each access
code provides the student with the necessary instructions and information needed to login to our website and select the course of their choice
from the above list. Both individual-user and multiple-user setup and pricing is available. Contact your sales representative for more information.
5
FACULTY RESOURCES
Milady
F A C U L T Y
Resources
Faculty Resources are designed to make classroom preparation
easier and the course material more meaningful to students.
PRINT
RESOURCES
Course Management Guide
This is the primary instructor resource to Milady’s core
disciplines: Cosmetology, Nail Technology, Esthetics, and
Barbering. It contains all of the tools educators need to
make teaching exceptional and easy as well as facilitate
strong classroom management. This will dramatically
increase student interest and understanding.
Contains the following:
● Transition guide to identify changes
made to the textbook
● Detailed Lesson Plans
● Review Tests with Answer Keys
● Answer Keys to the corresponding
Student Workbook
● Transparency Overview Masters
6
TECHNOLOGY
RESOURCES
Course Management Guide on CD-ROM
This resource contains each page of the printed Course Management
Guide, with the addition of a computerized testbank. Also included is a
library of images featured in the text so that you can create your own
handouts or presentations for your classroom. The files are in .pdf, not
Microsoft Word, and must be opened with Adobe Reader, a free
software program. This is a saleable only product.
* Pricing information available online
RESOURCES
Instructor Support Slides
To follow each of Milady’s Standard Core Texts, this CD-ROM provides a
chapter-by-chapter outline of important discussion topics in Microsoft
PowerPoint™ with hundreds of slides featuring images that correlate with
the text, with the added features of graphics, sound effects, and
animation, to capture the visual learner’s interest. Files can be
downloaded to the instructor’s computer and edited as desired. This is a
saleable only product.
DVD Series
Provides demonstrations of practical applications
with the ability to view from multiple angles to
ensure no step is missed, and in an easy-to-use
manner. Now available for all of Milady’s core
disciplines: Cosmetology, Nail Technology,
Esthetics, and Barbering.
FACULTY RESOURCES
TECHNOLOGY
Student CD-ROM Network | School Version
This CD-ROM can be downloaded to one or multiple computers, as well
as your school network server. Educators can track the progress of their
students and can use this product to reinforce classroom learning,
stimulate the imagination, and aid in preparation for state board exams. It
is designed to strengthen the concepts and terminology taught in the
classroom and presented in Milady’s Standard Textbooks. This is a
saleable product only.
●
●
●
●
●
Contains testbank that differs from those in the Exam Review or the Online Licensing Preparation
Includes audio glossary for students
Interactive games to strengthen knowledge of terminology and concepts
Quizzes for each section of content that randomly delivers questions so each quiz is unique
Video clips that demonstrate many procedures and concepts students need to know
WebTUTOR
Content-rich, web-based teaching and learning aid that takes learning
beyond the classroom, whether you want to create a hybrid class, or
offer an entire course online on WebCT or Blackboard. Includes the
following:
●
●
●
●
Chapter Learning Objectives
Flashcards
Study Sheets
Online Chapter Quizzes
●
●
●
●
7
Online Course Preparation
Discussion Topics
Glossary
Web Link
Free demonstration available at webtutor.thomsonlearning.com. Please
choose your platform, then select Cosmetology under the Available
Products option, and then choose specific topic.
800.998.7498 x2700
STUDENT RESOURCES
Milady’s
S T U D E N T
Resources
Student Resources are designed to reinforce a student’s comprehension,
retention and licensing success, and address a variety of learning styles.
PRINT
SUPPLEMENTS
Exam Review
This is the primary student supplement to Milady’s core disciplines:
Cosmetology, Nail Technology, Esthetics, and Barbering. Each exam review
contains chapter-by-chapter questions in a multiple-choice format to help
students prepare for their state board exams. The answer key at the back
of the book allows students to check accuracy and identify weak areas.
Student Workbooks
Each workbook correlates to the appropriate core textbook.
This supplement contains detailed, interactive exercises, designed
to reinforce learning and increase student comprehension.
● Includes fill-in-the-blank word review exercises
● Matching exercises
● Final review examinations
Study Guide
8
This resource helps students recognize, understand, and retain
key concepts while minimizing assistance from the educator.
● Full-color resource
● Provides a variety of exercises to reinforce learning
● Various games keep students involved and interested
SUPPLEMENTS
Student CD-ROM – Individual Version
This interactive CD-ROM is designed to reinforce classroom learning,
stimulate the imagination, and aid in preparation for state board exams.
● Helps strengthen the concepts and terminology taught in the
classroom and presented in Milady’s Standard Textbooks
● Contains test bank that differs from those in the Exam Review or the
Online Licensing Preparation
● Includes audio glossary for students
● Interactive games strengthen knowledge of terminology and concepts
● Quizzes for each section of content that randomly delivers questions so each quiz is unique
● Video clips that demonstrate many procedures and concepts students need to know
Milady’s Online Licensing Preparation
(www.milady.cengage.com)
Milady’s Online Licensing Preparation has helped thousands of students
better prepare for their licensing exam. The course is completely online
offering students convenient 24/7 access. Whether a student is enrolled in
a High School, Vo-Tech, Career School, Community College, or Private
Beauty School program, Milady’s Online Licensing Preparation Courses
can aid in better preparation for exam success!
STUDENT RESOURCES
TECHNOLOGY
● Available for Milady’s core disciplines: Cosmetology, Nail Technology,
Esthetics, and Barbering.
● Select chapter-specific questions or comprehensive 100 question exams as you go through the preparation tool.
● Exams in “Review Mode” provide immediate feedback about your correct and incorrect responses. Rationales are
also provided.
● Track last five exam results to gauge progress.
● New exams are created each time student visits www.milady.cengage.com.
● 24-hour availability from any computer with Internet access makes this a user-friendly tool.
SPANISH
SUPPLEMENTS
&
RESOURCES
Many of our products have been translated word-for-word, page-by-page into
Spanish. Please refer to our “Spanish Resources” section in each core discipline of this
catalog for a listing of available titles.
9
800.998.7498 x2700
COSMETOLOGY
10
Milady’s Standard
Cosmetology, 2008
Ruth Roche, Arlene Alpert, Mary Brunetti, Mary Beth Janssen, Vivienne Mackinder, Deborah
Beatty, Colleen Hennessey, Catherine Frangie, Letha Barnes, Lisha Barnes, John Halal, Sue
Sansom, Jane Crawford, Aly Evirs, Diane Bailey, Toni Love, Teresa Sammarco, Margrit
Altenburg, Sue Ellen Schultes, Carey L. Nash
Milady’s Standard Textbook of Cosmetology has led the way in cosmetology
education for more than 68 years by changing to meet the evolving needs of
students and the marketplace. Having been developed after extensive analysis by
educational design experts, this textbook exhibits the most sophisticated methods
for relaying information, stimulating thought, aiding comprehension, and
enhancing retention.
contents
1. The History of and Opportunities in
Professional Beauty
2. Life Skills
3. Your Professional Image
4. Communicating for Success
5. Infection Control: Principles and Practices
6. General Anatomy and Physiology
7. Skin Structure and Growth
8. Nail Structure and Growth
9. Properties of the Hair and Scalp
10. Basics of Chemistry
11. Basics of Electricity
12. Principles of Hair Design
13. Shampooing, Rinsing, and Conditioning
14. Haircutting
15. Hairstyling
16. Braiding and Braid Extensions
17. Wigs and Hair Enhancements
18. Chemical Texture Services
19. Hair Coloring
20. Skin Diseases and Disorders
21. Hair Removal
22. Facials
23. Facial Makeup
24. Nail Diseases and Disorders
25. Manicuring
26. Pedicuring
27. Nail Tips, Wraps, and No-Light Gels
28. Acrylic (Methacrylate) Nail Enhancements
29. UV Gels
30. Business Skills
31. On the Job
32. The Salon Business
Milady’s Standard Cosmetology provides students with the information they will
need to pass the licensure exams, as well as the most contemporary techniques
to ensure success once they are on the job. This revision features a fresh new
layout, reorganized chapters, and new photography and illustrations to provide
an open, easy-to-follow format that students need with the reliability that is the
hallmark of Milady.
This edition is organized into six parts containing 32 chapters, each written by
an industry expert in the field, creating an immediate connection to the
professional world. New information on many subjects, including sanitation and
infection control, and haircoloring has been included. The result is the most
reliable cosmetology textbook available, one that covers all essential information
in a contemporary, easy-to-use manner.
While Milady’s Standard Cosmetology is the center of the curriculum, students
and educators have a wide range of supplements from which to choose. All
supplements have been revised and updated to complement the new edition of
the textbook. This book will serve as a valuable guide, and students will refer
to it again and again throughout their career!
960 pp., 8 ½” x 11”, ©2008
Hardcover ISBN-10: 1-4180-4935-2 | ISBN-13: 978-1-4180-4935-5
Softcover ISBN-10: 1-4180-4936-0 | ISBN-13: 978-1-4180-4936-2
key features
• All core textbooks for cosmetology, nail technology and esthetics are now
aligned so that any information appearing in one book that also appears in
another text, now matches
• The new edition presents information students need for licensure in a
cohesive and streamlined manner
• Dramatic change in design to reflect the innovative and unique energy and
artistry found in a career within the beauty industry
• Chapters grouped in six main parts to help locate information more efficiently
• New Features: “focus on”, “did you know,” and activity boxes to help master
key concepts and techniques
T he #1 Textbook for Cosmetology Education
student supplements
faculty resources
[see pages 8 – 9 for descriptions]
PROCEDURES DVD
ISBN-10: 1-4180-3735-4 | ISBN-13: 978-1-4180-3735-2
THEORY WORKBOOK
ISBN-10: 1-4180-4941-7 | ISBN-13: 978-1-4180-4941-6
PRACTICAL WORKBOOK
ISBN-10: 1-4180-4942-5 | ISBN-13: 978-1-4180-4942-3
COURSE MANAGEMENT GUIDE (PRINT)
* Answer keys to the Student Theory Workbook, Practical Workbook, &
Study Guide, located on a CD-ROM on the back cover
ISBN-10: 1-4180-4937-9 | ISBN-13: 978-1-4180-4937-9
COURSE MANAGEMENT GUIDE (CD-ROM)
* Student Theory Workbook Answer Key, Practical Workbook, & Study Guide
ISBN-10: 1-4180-4938-7 | ISBN-13: 978-1-4180-4938-6
INSTRUCTOR SUPPORT SLIDES
EXAM REVIEW
ISBN-10: 1-4180-4943-3 | ISBN-13: 978-1-4180-4943-0
MILADY’S SITUATIONAL PROBLEMS FOR
COSMETOLOGY STUDENTS
* Includes Spanish Version
ISBN-10: 1-4180-4939-5 | ISBN-13: 978-1-4180-4939-3
DVD SERIES
Award Winning!
ISBN-10: 1-4180-4940-9 | ISBN-13: 978-1-4180-4940-9
3-DVD Disc Package
ISBN-10: 1-56253-905-1 | ISBN-13: 978-1-56253-905-4
Disc #1 Available for 15-day Preview!
ISBN-10: 1-4018-6166-0 | ISBN-13: 978-1-4018-6166-7
HAIRCUTTING
ADMISSIONS VIDEO
ISBN-10: 1-4180-4944-1 | ISBN-13: 978-1-4180-4944-7
STUDY GUIDE: THE ESSENTIAL COMPANION
* See page 14 for more details
ISBN-10: 1-4354-0074-7 | ISBN-13: 978-1-4354-0074-0
COSMETOLOGY
T he Standard for Excellence
FREE when you order your Instructor’s Package!
ISBN-10: 1-56253-906-X | ISBN-13: 978-1-56253-906-1
technology supplements
[see pages 7 & 9 for descriptions]
STUDENT CD-ROM
Student Version
ISBN-10: 1-4180-4945-X | ISBN-13: 978-1-4180-4945-4
School | Network Version
ISBN-10: 1-4180-4946-8 | ISBN-13: 978-1-4180-4946-1
MILADY’S ONLINE LICENSING PREPARATION:
COSMETOLOGY * Includes Spanish Version
Slimline with Access Code – www.milady.cengage.com
ISBN-10: 1-4180-7384-9 | ISBN-13: 978-1-4180-7384-8
WEBTUTOR
*Visit webtutor.thomsonlearning.com for a FREE Demo
WebTUTOR on WebCT Standalone
ISBN-10: 1-4180-4948-4 | ISBN-13: 978-1-4180-4948-5
11
WebTUTOR on WebCT Packaged with:
• Milady’s Standard Cosmetology Hardcover
ISBN-10: 1-4283-1298-6 | ISBN-13: 978-1-4283-1298-2
• Milady’s Standard Cosmetology Softcover
ISBN-10: 1-4283-1301-X | ISBN-13: 978-1-4283-1301-9
WebTUTOR on Blackboard Standalone
ISBN-10: 1-4180-4949-2 | ISBN-13: 978-1-4180-4949-2
WebTUTOR on Blackboard Packaged with:
• Milady’s Standard Cosmetology Hardcover
ISBN-10: 1-4283-1299-4 | ISBN-13: 978-1-4283-1299-9
• Milady’s Standard Cosmetology Softcover
ISBN-10: 1-4283-1300-1 | ISBN-13: 978-1-4283-1300-2
800.998.7498 x2700
COSMETOLOGY
spanish resources
STUDENT SUPPLEMENTS
MILADY’S STANDARD COSMETOLOGY
STUDY GUIDE
ISBN-10: 1-4180-4960-3 | ISBN-13: 978-1-4180-4960-7
ISBN-10: 1-4180-4951-4 | ISBN-13: 978-1-4180-4951-5
MILADY’S SITUATIONAL PROBLEMS FOR THE
COSMETOLOGY STUDENT
COMING SOON!
ISBN-10: 1-4180-4954-9 | ISBN-13: 978-1-4180-4954-6
ISBN-10: 1-4354-8420-7 | ISBN-13: 978-1-4354-8420-7
* See page 14 for more details
EXAM REVIEW
ISBN-10: 1-4180-4955-7 | ISBN-13: 978-1-4180-4955-3
PRACTICAL WORKBOOK
ISBN-10: 1-4180-4952-2 | ISBN-13: 978-1-4180-4952-2
THEORY WORKBOOK
FACULTY RESOURCES
COURSE MANAGEMENT GUIDE CD-ROM
ISBN-10: 1-4180-4950-6 | ISBN-13: 978-1-4180-4950-8
ISBN-10: 1-4180-4953-0 | ISBN-13: 978-1-4180-4953-9
bundle opportunities
OPTION 1
• Standard Text & Exam Review
ISBN-10: 1-4283-0149-6 | ISBN-13: 978-1-4283-0149-8
• w/Student Reference Charts*
ISBN-10: 1-4283-0152-6 | ISBN-13: 978-1-4283-0152-8
OPTION 2
• Standard Softcover & Exam Review
ISBN-10: 1-4283-0178-X | ISBN-13: 978-1-4283-0178-8
ISBN-10: 1-4283-0180-1 | ISBN-13: 978-1-4283-0180-1
OPTION 3
• Standard Hardcover, Exam Review, & Theory Workbook
ISBN-10: 1-4283-0154-2 | ISBN-13: 978-1-4283-0154-2
ISBN-10: 1-4283-0150-X | ISBN-13: 978-1-4283-0150-4
OPTION 4
• Standard Softcover, Exam Review, & Theory Workbook
ISBN-10: 1-4283-0181-X | ISBN-13: 978-1-4283-0181-8
ISBN-10: 1-4283-0231-X | ISBN-13: 978-1-4283-0231-0
12
HAIRCUTTING
OPTION 5
• Standard Hardcover, Exam Review, Theory Workbook,
& Practical Workbook
ISBN-10: 1-4283-0153-4 | ISBN-13: 978-1-4283-0153-5
ISBN-10: 1-4283-0151-8 | ISBN-13: 978-1-4283-0151-1
OPTION 6
• Standard Softcover, Exam Review, Theory Workbook,
ISBN-10: 1-4283-0182-8 | ISBN-13: 978-1-4283-0182-5
ISBN-10: 1-4283-0179-8 | ISBN-13: 978-1-4283-0179-5
OPTION 7
Practical Workbook, & Student CD-ROM
ISBN-10: 1-4283-0142-9 | ISBN-13: 978-1-4283-0142-9
ISBN-10: 1-4283-1329-X | ISBN-13: 978-1-4283-1329-3
OPTION 8
Practical Workbook, & Student CD-ROM
ISBN-10: 1-4283-0145-3 | ISBN-13: 978-1-4283-0145-0
ISBN-10: 1-4283-0147-X | ISBN-13: 978-1-4283-0147-4
OPTION 9
• Standard Hardcover, Exam Review, & Student CD-ROM
ISBN-10: 1-4283-0143-7 | ISBN-13: 978-1-4283-0143-6
ISBN-10: 1-4283-0144-5 | ISBN-13: 978-1-4283-0144-3
OPTION 10
• Standard Softcover, Exam Review, & Student CD-ROM
ISBN-10: 1-4283-0146-1 | ISBN-13: 978-1-4283-0146-7
ISBN-10: 1-4283-0148-8 | ISBN-13: 978-1-4283-0148-1
OPTION 11
& Study Guide
ISBN-10: 1-4283-0189-5 | ISBN-13: 978-1-4283-0189-4
ISBN-10: 1-4283-0187-9 | ISBN-13: 978-1-4283-0187-0
OPTION 12
& Study Guide
ISBN-10: 1-4283-0185-2 | ISBN-13: 978-1-4283-0185-6
ISBN-10: 1-4283-0183-6 | ISBN-13: 978-1-4283-0183-2
OPTION 13
• Standard Hardcover, Exam Review, Student CD-ROM,
& Study Guide
ISBN-10: 1-4283-0190-9 | ISBN-13: 978-1-4283-0190-0
ISBN-10: 1-4283-0188-7 | ISBN-13: 978-1-4283-0188-7
OPTION 14
• Standard Softcover, Exam Review, Student CD-ROM,
& Study Guide
ISBN-10: 1-4283-0186-0 | ISBN-13: 978-1-4283-0186-3
ISBN-10: 1-4283-0184-4 | ISBN-13: 978-1-4283-0184-9
OPTION 15
Practical Workbook, & Online Licensing Prep
ISBN-10: 1-4283-0195-X | ISBN-13: 978-1-4283-0195-5
ISBN-10: 1-4283-0196-8 | ISBN-13: 978-1-4283-0196-2
OPTION 16
Practical Workbook, & Online Licensing Prep
ISBN-10: 1-4283-0193-3 | ISBN-13: 978-1-4283-0193-1
ISBN-10: 1-4283-0191-7 | ISBN-13: 978-1-4283-0191-7
OPTION 17 Instructor’s Technology Bundle
• Course Management Guide CD-ROM, Instructor Support
Slides, & Admissions Video
ISBN-10: 1-4283-0192-5 | ISBN-13: 978-1-4283-0192-4
OPTION 20 Spanish Bundle
• Standard Softcover, Exam Review, & Theory Workbook
ISBN-10: 1-4283-0203-4 | ISBN-13: 978-1-4283-0203-7
ISBN-10: 1-4283-0201-8 | ISBN-13: 978-1-4283-0201-3
ISBN-10: 1-4283-0200-X | ISBN-13: 978-1-4283-0200-6
ISBN-10: 1-4283-0198-4 | ISBN-13: 978-1-4283-0198-6
& Study Guide
ISBN-10: 1-4283-0204-2 | ISBN-13: 978-1-4283-0204-4
ISBN-10: 1-4283-0202-6 | ISBN-13: 978-1-4283-0202-0
COSMETOLOGY
bundle opportunities, cont.
Practical Workbook, & Study Guide
ISBN-10: 1-4283-0233-6 | ISBN-13: 978-1-4283-0233-4
ISBN-10: 1-4283-0232-8 | ISBN-13: 978-1-4283-0232-7
• DVD Series, Course Management Guide CD-ROM,
& Instructor Support Slides
ISBN-10: 1-4283-0194-1 | ISBN-13: 978-1-4283-0194-8
• Standard Softcover & Exam Review
ISBN-10: 1-4283-0199-2 | ISBN-13: 978-1-4283-0199-3
ISBN-10: 1-4283-0197-6 | ISBN-13: 978-1-4283-0197-9
* Add Milady’s Student Reference for Anatomy & Physiology to
any bundle and SAVE $! See page 50
also available
The Art of African American Hair Design
Pamela Berry
The Art of African American Hair Design is as exciting and as adventurous as the wide field
of cosmetology. This full-color, spiral-bound, photography-rich manual allows the user to
be creative in the styling process. Each chapter will teach students how to create a beautiful
masterpiece, every time. By learning these concepts and techniques, they will be better
equipped to create their own beautiful hair designs! Inside, they will learn French rolls,
barrel curl, flat twist with waterfalls, basket weaves, silky lock dreads, and quick weaves.
contents
1.
2.
3.
4.
5.
6.
Rolls
Ponytails
Twist, Coils, and Fingerwaves
Thermal Styling
Braiding and Extensions
Weaving
13
72 pp., 8 ½” x 11”, Spiral Bound, ©2008
ISBN-10: 1-4196-0406-6 | ISBN-13: 978-1-4196-0406-5
key features
• Full-color, spiral bound resource that lays flat making it easy-to-use
• Hundreds of step-by-step photos show the student exactly what to do
• Twenty-two different styles, including silky locks and basket-weave
800.998.7498 x2700
COSMETOLOGY
Milady’s Standard
Cosmetology: Haircutting
You asked…..and we delivered! This full-color, spiral bound supplement to the
leading cosmetology textbook in the marketplace, Milady’s Standard Textbook of
Cosmetology, provides for 28 additional cuts and styles: 17 women’s and 11 men’s.
This brand new resource showcases cuts and styles in step-by-step accuracy.
contents
Part I: Women's Haircutting
1. Horizontal Blunt Cut
2. Diagonal Forward Blunt
3. Diagonal Back Blunt
4. Blunt Cut on Dry Hair
5. Graduated Blunt
6. Low Graduation
7. Horizontal Graduation
8. Layered Square Shape
9. Perimeter Layers
10. Light Layers
11. Heavy Layers
12. Heavy Layers on Pressed Hair
13. Full Layers
14. Layered Graduation with Clippers
15. High Graduation
16. Layered Razor Cut
17. Uniform Layers
14
Part II: Men's Haircutting
1. Long Layer
2. Medium layer
3. Short Layer
4. Long Graduation
5. Medium Graduated Taper
6. Layers Over Short Graduated Taper
7. Classic Taper
8. High Taper
9. Short Brush Cut
10. Contemporary Taper
11. Gentleman's Taper
Milady’s Standard Cosmetology: Haircutting DVD Series provides footage of 28 cuts
(17 women’s & 11 men’s) that is sure to be a fantastic resource for anyone who
watches it. Supplementing the leading cosmetology textbook in the marketplace,
Milady’s Standard Textbook of Cosmetology, this 2-disc Series showcases each cut in
step-by-step accuracy. By providing approximately four hours of DVD content, this
series, along with its corresponding student book, will certainly enhance every
learning environment and provide for greater visual interactivity. A great addition to
this series is the English and Spanish voiceover, as well as subtitles in both
languages, for greater accessibility.
146 pp., 8 ½” x 11”, Spiral Bound, ©2009
ISBN-10: 1-4354-0074-7 | ISBN-13: 978-1-4354-0074-0
SPANISH EDITION – COMING SOON!
ISBN-10: 1-4354-8420-7 | ISBN-13: 978-1-4354-8420-7
key features
• The 28 cuts and styles included are depicted in an impressive 700 photos.
• DVD component demonstrates the cuts only (not styles) within two DVDs.
• DVDs contain English and Spanish voiceover, as well as subtitles in both
languages, for greater accessibility.
• Instructor Resource CD-ROM containing lesson plans and instructor support slides
makes for easy implementation into existing curriculum.
faculty resources
INSTRUCTOR RESOURCE CD-ROM
ISBN-10: 1-4354-4031-5 | ISBN-13: 978-1-4354-4031-9
DVD SERIES
ISBN-10: 1-4354-0075-5 | ISBN-13: 978-1-4354-0075-7
Supplemental Resource
to the Standard Textbook
COSMETOLOGY
15
800.998.7498 x2700
metroluxe edition
Where Creativity is Fueled
Welcome to theEDGE by Milady: metroluxe edition. This collection
was born from the creative minds and hearts of Milady’s design team
and takes the student on a journey of the creative process as our
team collaborates from concept to realization. Experience the trials,
tribulations and triumphs as our artists take instructors and students
step by step through the creative process and learn firsthand how to
translate inspiration into a collection of current, wearable hair and
makeup. This easy-to-use and innovative product is a MUST HAVE for
any student looking to join the ranks of this exciting industry and for
those instructors that are looking to INSPIRE!
features:
• Full-color, laminated technical cards show step-by-step how to
recreate the three hair looks and three makeup looks.
• The haircuts, hair color and makeup demonstrated are beautiful,
wearable and easy to duplicate looks for everyday people wanting
to look extraordinary.
• 100 minutes of broadcast-quality video on DVD showcasing the
Design Team “in action” will have you and your students sitting at
the edge of your seats wanting to try it for yourselves…as well as
wanting more!!
• DVD component has English and Spanish voiceover and subtitles
for greater accessibility.
16
For more information, pricing or to view a demo, please visit www.milady.cengage.com
by Passion and Realized T hrough Technique
for the student…
The student would utilize their very own hardcover binder
that contains 6 laminated technical cards and their very own
DVD that they can view anywhere, anytime!
Binder with 6 laminated technical cards & DVD, ©2009
ISBN-10: 1-4354-2001-2 | ISBN-13: 978-1-4354-2001-4
for the instructor…
The Instructor would utilize a fantastic resource aimed to make the
incorporation of theEdge: metroluxe edition much easier in order to
focus on the students and their ideas. The Instructor Resource tool
contains a CD-ROM with lesson plans, PowerPoint slides, headsheets,
and an accompanying DVD allowing for full classroom rights.
Instructor Resource CD-ROM & DVD, ©2009
ISBN-10: 1-4354-2005-5 | ISBN-13: 978-1-4354-2005-2
now available!
Brand new Implementation tool available complimentary with your purchase
to assist with a seamless transition of theEDGE: metroluxe edition into your
existing curriculum.
17
muse edition
Where Creativity is Fueled
theEDGE by Milady: muse edition continues the journey into the
creative process with the client as the center of our inspiration. Travel
along with the Milady design team as they meet three very different
women with specific lifestyles, desires and requests that are uniquely
their own. In this edition we explore the art and science of the
“Needs Assessment”, a consultation designed to assist the student in
discovering the needs and desires of their client and collaborating on
solutions for meeting those needs. Students will learn how to meet
those needs artistically and creatively with the latest techniques in
haircutting, hair coloring and make-up and ignite their passion as
they translate their clients’ needs and desires into their own
inspiration.
features:
• Full-color, laminated technical cards show step-by-step how to
recreate the three hair looks and three makeup looks.
• The haircuts, hair color and makeup demonstrated are beautiful,
wearable and easy to duplicate looks for everyday people wanting
to look extraordinary.
• Broadcast-quality video on DVD showcasing the Design Team “in
action” will have you sitting at the edge of your seat wanting to try
it for yourself…as well as wanting more!!
• DVD component has English and Spanish voiceover and subtitles
for greater accessibility.
18
For more information, pricing or to view a demo, please visit www.milady.cengage.com
by Passion and Realized T hrough Technique
for the student…
The student would utilize their very own hardcover binder that
contains 6 laminated technical cards and their very own DVD that
they can view anywhere, anytime!
Binder with 6 laminated technical cards & DVD, ©2010
ISBN-10: 1-4354-8181-X | ISBN-13: 978-1-4354-8181-7
for the instructor…
The instructor would utilize a fantastic resource aimed to make the
incorporation of theEdge: muse edition much easier in order to focus
on the students and their ideas. The Instructor Resource tool contains
a CD-ROM with lesson plans, PowerPoint slides, headsheets, and an
accompanying DVD allowing for full classroom rights.
Instructor Resource CD-ROM & DVD, ©2010
ISBN-10: 1-4354-8183-6 | ISBN-13: 978-1-4354-8183-1
also available!
Implementation tool available complimentary with your purchase
to assist with a seamless transition of theEDGE: muse edition into
your existing curriculum.
19
COSMETOLOGY
Hair Structure and Chemistry
Simplified, Fifth Edition
revised!
John Halal
contents
1. Science and Cosmetology
2. The Structure of Life
3. Microbiology
4. The Structure of Skin
5. Understanding Skin Disease
6. The Growth and Structure of Hair
7. The Properties of Hair
8. General Chemistry
9. Advanced Chemistry
10. Shampoos, Conditioners, and Styling Aids
11. Color and Hair Lightening
12. Haircoloring
13. Permanent Waving
14. Chemical Hair Relaxers and Soft
Curl Permanents
15. Salon Health and Safety
bundles
Textbook & Workbook
ISBN-10: 1-4354-7535-6
ISBN-13: 978-1-4354-7535-9
Textbook, Workbook, & Exam Review
ISBN-10: 1-4354-7534-8
ISBN-13: 978-1-4354-7534-2
20
Hair Structure and Chemistry Simplified, Fifth Edition is the most current,
comprehensive and straightforward textbook of its kind. This new edition
thoroughly explains the theory and application of the essential concepts of hair
chemistry that are simply not covered in other texts. Material unique to this text
boldly presents the concept, importance and relevance of pH in cosmetics.
Hair Structure and Chemistry Simplified is the essential chemistry textbook for
cosmetology students and even the most experienced hairstylist will gain
confidence and control as they learn the dynamics of the chemical services they
perform everyday in the salon. Consumers will find this reference invaluable in
making intelligent, informed decisions about the effectiveness, safety, and value
of the hair care services they receive and the products they buy and use.
304 pp., 8” x 9 ¼”, Softcover, ©2009
ISBN-10: 1-4283-3558-7 | ISBN-13: 978-1-4283-3558-5
PREVIOUS EDITION ISBN-10: 1-56253-629-X | ISBN-13: 978-1-56253-629-9
key features
• Section on emulsions and surfactants explains the dynamics of surface tension
and distinguishes between the hydrophobic and hydrophilic properties
essential for all emulsions.
• Provides advanced information on multiple phase and micro emulsions
(liposomes and nanospheres).
• Includes key information on the dangers of exposure to ultra-violet light and
the explanation of sunscreens, SPF and the new FDA monograph, that details
their use.
• Draws attention to the dangers of mixing different chemicals, even those that
may seem completely safe.
• New information will help readers select the right product, from the flood of
new products that were not available just a few short years ago.
• Includes new information on the importance of the hair’s ‘f-layer” that covers
the surface of the hair with the fatty acid 18 methyl eicosanoic acid (18MEA).
• New information and photos detail hydrothermal and deep ovoidal cracks in
the cuticle caused by thermal styling wet hair with hairdryers and hot irons.
student supplements
WORKBOOK
ISBN-10: 1-4283-3561-7 | ISBN-13: 978-1-4283-3561-5
PREVIOUS EDITION ISBN-10: 1-56253-630-3 | ISBN-13: 978-1-56253-630-5
EXAM REVIEW
ISBN-10: 1-4283-3560-9 | ISBN-13: 978-1-4283-3560-8
PREVIOUS EDITION ISBN-10: 1-56253-631-1 | ISBN-13: 978-1-56253-631-2
faculty resources [see pages 6 – 7 for descriptions]
COURSE MANAGEMENT GUIDE
ISBN-10: 1-4283-3559-5 | ISBN-13: 978-1-4283-3559-2
PREVIOUS EDITION ISBN-10: 1-56253-632-X | ISBN-13: 978-1-56253-632-9
COSMETOLOGY
Milady's Soft Skills:
Interpersonal Skills for the
Beauty Industry DVD Series
This 2-disc DVD series is a primary supplement to Milady’s core disciplines:
Cosmetology, Nail Technology, Esthetics and Barbering. The perfection of soft
skills is a vital factor for a professional to succeed. Mastering skills such as
how to relate with clients, coworkers and managers, how to manage personal
feelings and preferences at work and how to successfully make the transition
from the school setting to the work environment are every bit as vital as
knowing how to perform practical services. This product was designed to
answer the salon owner’s complaints that while new cosmetologists they will
employ may be technically sound; many lack basic business, professional and
communication skills necessary. This product is designed specifically for
instructors to use as an education tool throughout the program, and students
who want to view the material individually for a better understanding of what
they will face when they enter into job market.
DVD, ©2007
Running Time: Approx. 180 mins.
ISBN-10: 1-4018-9940-4 | ISBN-13: 978-1-4018-9940-0
key features
• Diverse characters are modern in their needs, attitudes and work styles so
viewers will easily relate to one or more of them.
• A variety of relationships are explored within the salon culture from stylists
and clients to the interpersonal relationships of managers and coworkers.
• Real-life scenarios connect with theoretical principles to help viewers retain
the concepts presented.
• Excellent illustrations lead to a clearer understanding of key concepts.
• Dialog that is clear, concise and true to life.
• Contains English and Spanish voiceover and subtitles for greater
accessibility.
contents
1. Ethics
2. Honesty
3. Respect
4. Etiquette
5. Personal Appearance
6. Hygiene
7. Listening
8. Professionalism
9. Time Management
10. Resume Preparation
11. Interview Skills
12. Personal Communications
13. Effective Verbal & NonVerbal Communications
14. Coworker Communications
15. Manager Relations
Communications
16. Front-Desk Management
17. Scheduling
18. Communications with
Unhappy Clients
19. Communications with
Difficult Clients
20. Client Retention Strategies
21. Marketing Strategies
22. Retailing/Promotions
23. Team Building
21
800.998.7498 x2700
ESTHETICS
Milady’s Standard Esthetics:
Fundamentals,Tenth Edition
Joel Gerson
contents
PART I: Orientation
1. History and Career Opportunities
in Esthetics
2. Your Professional Image
3. Communicating for Success
PART II: General Sciences
4. Infection Control: Principles
and Practice
5. General Anatomy and Physiology
6. Basics of Chemistry
8. Basics of Nutrition
PART III: Skin Sciences
9. Physiology and Histology of the Skin
10. Disorders and Diseases of the Skin
11. Skin Analysis
12. Skin Care Products: Chemistry,
Ingredients, and Selection
PART IV: Esthetics
13. The Treatment Room
14. Basic Facials
15. Facial Massage
16. Facial Machines
17. Hair Removal
18. Advanced Topics and Treatments
19. The World of Makeup
22
PART V: Business Skills
20. Career Planning
21. The Skin Care Business
22. Selling Products and Services
revised!
Milady’s Standard Esthetics: Fundamentals, Tenth Edition is an introductory text
for students who are enrolled in an esthetics training course up to 600 hours.
This text is designed to deliver a complete overview of all the information
necessary to introduce a newcomer to the world of professional skin care,
including: human anatomy, chemistry, electricity, skin analysis, conditions and
disorders. Learners are given a comprehensive tour of the most well-known,
best-used treatment techniques and services requested by clients: facial
massage, the use of facial machines, hair removal, advanced topicals, and
makeup. The material covers the History of and the Opportunities in Esthetics,
as well as how to create a competent and lasting professional image and
effectively communicate for success in the skin care business. This text prepares
the learner for management of business operations and successful retailing of
products and services.
672 pp., 8 ½” x 11”, Hardcover, ©2009
ISBN-10: 1-4283-1892-5 | ISBN-13: 978-1-4283-1892-2
(PREVIOUS EDITION ISBN-10: 1-56253-836-5 | ISBN-13: 978-1-56253-836-1)
key features
• All core textbooks for cosmetology, nail technology, and esthetics are now
aligned so that any information appearing in one book that also appears in
another text, now matches
• The new edition presents information students need for licensure in a
cohesive and streamlined manner
• Chapters grouped in five main parts to help locate information faster
• Features: “focus on”, did you know, and activity boxes to help master key
concepts and techniques
• New chapter on nutrition and its effect on the skin
• Hundreds of new photos that show students step-by-step esthetics procedures
For Courses Offering Up to
600 Program Hours
* Pricing information
available online
STUDENT WORKBOOK
ISBN-10: 1-4283-1894-1 | ISBN-13: 978-1-4283-1894-6
(PREVIOUS ISBN-10: 1-56253-837-3 | ISBN-13: 978-1-56253-837-8)
EXAM REVIEW
ISBN-10: 1-4283-1895-X | ISBN-13: 978-1-4283-1895-3
(PREVIOUS ISBN-10: 1-56253-839-X | ISBN-13: 978-1-56253-839-2)
STEP-BY-STEP PROCEDURES
ISBN-10: 1-4390-5925-X | ISBN-13: 978-1-4390-5925-8
STUDENT CD-ROM
Student Version
ISBN-10: 1-4283-1897-6 | ISBN-13: 978-1-4283-1897-7
ISBN-10: 1-4354-1289-3 | ISBN-13: 978-1-4354-1289-7
ESTHETICS SLIMLINE
ESTHETICS
student supplements
ISBN-10: 1-4283-1907-7 | ISBN-13: 978-1-4283-1907-3
faculty resources
DVD SERIES
ISBN-10: 1-4354-0281-2 | ISBN-13: 978-1-4354-0281-2
Demo: ISBN-10: 1-4354-1285-0 | ISBN-13: 978-1-4354-1285-9
spanish resources
MILADY’S STANDARD ESTHETICS:
FUNDAMENTALS, 10E
ISBN-10: 1-4283-1902-6 | ISBN-13: 978-1-4283-1902-8
ISBN-10: 1-4283-1893-3 | ISBN-13: 978-1-4283-1893-9
STUDENT WORKBOOK
ISBN-10: 1-4283-1899-2 | ISBN-13: 978-1-4283-1899-1
ISBN-10: 1-4283-1898-4 | ISBN-13: 978-1-4283-1898-4
EXAM REVIEW
ISBN-10: 1-4283-1896-8 | ISBN-13: 978-1-4283-1896-0
ISBN-10: 1-4283-1901-8 | ISBN-13: 978-1-4283-1901-1
OPTION 1
ISBN-10: 1-4354-3359-9 | ISBN-13: 978-1-4354-3359-5
ISBN-10: 1-4354-3330-0 | ISBN-13: 978-1-4354-3330-4
OPTION 2
• Standard Text, Exam Review, & Workbook
ISBN-10: 1-4354-3334-3 | ISBN-13: 978-1-4354-3334-2
ISBN-10: 1-4354-3331-9 | ISBN-13: 978-1-4354-3331-1
OPTION 3
• Standard Text, Exam Review, Workbook, & Student CDROM
ISBN-10: 1-4354-3335-1 | ISBN-13: 978-1-4354-3335-9
ISBN-10: 1-4354-3332-7 | ISBN-13: 978-1-4354-3332-8
OPTION 4
• Standard Text, Exam Review, Workbook, & Online Prep
Slimline
ISBN-10: 1-4354-3336-X | ISBN-13: 978-1-4354-3336-6
ISBN-10: 1-4354-3333-5 | ISBN-13: 978-1-4354-3333-5
• Course Management Guide CD-ROM, Instructor
Support Slides, & Fundamentals DVD
ISBN-10: 1-4354-4818-9 | ISBN-13: 978-1-4354-4818-6
Support Slides, & Milady’s Admissions Video
ISBN-10: 1-4354-4819-7 | ISBN-13: 978-1-4354-4819-3
ISBN-10: 1-4354-3337-8 | ISBN-13: 978-1-4354-3337-3
23
800.998.7498 x2700
ESTHETICS
Milady’s Standard Esthetics:
Advanced
Milady’s Standard Esthetics: Advanced is a brand new book created to introduce
advanced treatments in the skin care industry. This text is designed for those
students who are enrolled in an advanced esthetics course from 600 to 1200
hours, and picks up where our Fundamentals textbook leaves off. This in-depth,
yet easy to understand resource is essential for programs that require advanced
material to meet today’s requirements such as: electricity and light energy, the
role of the esthetician in a medical environment, and new cutting edge spa
treatments as well as technological advances. This text contains expanded
information in business and financial skills that are critical for a student to
succeed as a skin care professional in the beauty and wellness industry.
contents
PART I: Orientation
1. Changes in Esthetic Opportunities
PART II: General Sciences
2. Infection Control
3. Advanced Anatomy and Physiology
4 Hormones
5. A & P: Muscles and Nerves
6. A & P: The Cardiovascular and
Lymphatic Systems
7. Chemistry and Biochemistry
8. Electricity and Light Energy
PART III: Skin Sciences
9. Nutrition and Stress Management
10. Advanced Diseases and Disorders
of the Skin
11 Skin Typing and Aging Analysis
12. Skin Care Products: Ingredients
and Chemistry
13. Botanicals and Aromatherapy
14. Ingredient and Product Selection
15. Pharmacology
PART IV: Esthetics
16. Advanced Facials (Non-Machine)
17. Advanced Facial Massage
18. Advanced Facial Machines
19. Hair Removal
20. Advanced Makeup
24
new!
Milady
987 pp., 8 ½” x 11”, Hardcover, ©2010
ISBN-10: 1-4283-1975-1 | ISBN-13: 978-1-4283-1975-2
key features
• Presents information students need for licensure in a cohesive and
streamlined manner
• Features: “focus on”, did you know, and activity boxes to help master key
concepts and techniques
• Hundreds of photos that demonstrate step-by-step advanced esthetics
procedures are included in the text
• Advanced Glossary includes basic key terms from Milady’s Standard Esthetics:
Fundamentals to reinforce learning for basic skills to perform advanced
treatments
• Advanced coverage of key skin care topics, including hormones, nutrition,
botanicials and ayurveda.
For Advanced Courses Offering
Above 600 Program Hours
(Only includes advanced content. Fundamentals text still required)
PART V: Spas
21. Spa Treatments
22. Alternative Treatments
23. Aurveyda: Theory and Treatments
PART VI: Medical
24. Working in Medical Setting
25. Terminology
26. Med Intervention
27. Plastic Surgery Procedures
28. The Esthetician’s Role:
Pre and Post Treatments
PART VII: Business Skills
28. Financial Business Skills
29. Marketing
available spring 2009
faculty resources
STUDENT WORKBOOK
ISBN-10: 1-4283-1977-8 | ISBN-13: 978-1-4283-1977-6
EXAM REVIEW
ISBN-10: 1-4283-1978-6 | ISBN-13: 978-1-4283-1978-3
STEP-BY-STEP PROCEDURES
DVD SERIES
ISBN-10: 1-4354-1288-5 | ISBN-13: 978-1-4354-1288-0
Demo: ISBN-10: 1-4354-1292-3 | ISBN-13: 978-1-4354-1292-7
ISBN-10: 1-4283-1976-X | ISBN-13: 978-1-4283-1976-9
ISBN-10: 1-4390-5911-X | ISBN-13: 978-1-4390-5911-1
STUDENT CD-ROM
ESTHETICS
student supplements
ISBN-10: 1-4283-1979-4 | ISBN-13: 978-1-4283-1979-0
ISBN-10: 1-4283-1980-8 | ISBN-13: 978-1-4283-1980-6
Student Version
ISBN-10: 1-4354-1286-9 | ISBN-13: 978-1-4354-1286-6
ISBN-10: 1-4354-1290-7 | ISBN-13: 978-1-4354-1290-3
ESTHETICS SLIMLINE
ISBN-10: 1-4283-1982-4 | ISBN-13: 978-1-4283-1982-0
OPTION 1
ISBN-10: 1-4354-3341-6 | ISBN-13: 978-1-4354-3341-0
ISBN-10: 1-4354-3345-9 | ISBN-13: 978-1-4354-3345-8
OPTION 2
ISBN-10: 1-4354-3342-4 | ISBN-13: 978-1-4354-3342-7
ISBN-10: 1-4354-3346-7 | ISBN-13: 978-1-4354-3346-5
OPTION 3
• Standard Text, Exam Review, Workbook,
& Student CD-ROM
ISBN-10: 1-4354-3343-2 | ISBN-13: 978-1-4354-3343-4
ISBN-10: 1-4354-3347-5 | ISBN-13: 978-1-4354-3347-2
OPTION 4
• Standard Text, Exam Review, Workbook,
& Online Prep Slimline
ISBN-10: 1-4354-3344-0 | ISBN-13: 978-1-4354-3344-1
ISBN-10: 1-4354-3348-3 | ISBN-13: 978-1-4354-3348-9
25
• Course Management Guide CD-ROM,
Instructor Support Slides, & Advanced DVD
ISBN-10: 1-4283-4775-1 | ISBN-13: 978-1-4283-4775-2
800.998.7498 x2700
ESTHETICS
Milady’s Standard
Comprehensive Training
for Estheticians
Mark Lees, Erica Miller, Catherine Hinds, Janet M. D’Angelo, Sallie S. Deitz, Paula S. Dean,
Kathy Driscoll, & Alexandra Zani, Foreword by Bonnie Day
Each chapter is written by an industry
expert, with step-by-step technicals
clearly depicted through photographs
and illustrations—many of which are
also featured on the accompanying
12-tape video library. Enhancing the
technical skills and procedures are
handy “tips” offering guidance, short
cuts, and critical advice regarding
safety, skin, home care, and more.
This comprehensive, yet easy-tounderstand, resource places special
emphasis on providing future
estheticians with the communication,
business, and retailing skills essential
to professional success.
For Advanced
Courses Offering
600 – 1,200
Program Hours
26
* Keep in mind that we will not be
revising the Comprehensive
textbook. In order to provide your
students with the most up-to-date
content in skin care, we recommend
that schools transition to the
Fundamentals and Advanced texts.
For a transition tool for converting to
the new textbooks, please contact
your Milady representative.
Milady’s Standard Comprehensive Training for Estheticians is designed for any
skin care program in search of additional content and advanced training for
today’s esthetics student. This premier edition of Milady’s Standard
Comprehensive Training for Estheticians goes beyond the basics and covers
advanced techniques that esthetics instructors and industry professionals feel
students need to be successful in the rapidly growing area of skin care. From
the latest techniques, products, and equipment in the skin care field to theory,
advanced sciences, advanced skin care, makeup artistry and much more, this
textbook is designed for the esthetics program that requires a wealth of content
and training to fulfill longer program hours. Content is most appropriate for
programs up to 1,200 hours. This comprehensive, yet easy-to-understand,
resource places special emphasis on providing future estheticians with the
communication, business, and retailing skills essential to professional success.
689 pp., 8 ½” x 11”, Hardcover, ©2003
ISBN-10: 1-56253-805-5 | ISBN-13: 978-1-56253-805-7
contents
PART I: Ancient History –
Modern Times
1. A Journey Through Time:
Esthetics Then and Now
PART II: Natural Sciences
2. Anatomy and Physiology of the Skin
3. Body Systems
4. Bones, Muscles, and Nerves of the Face
and Skull
5. Bacteriology and Sanitation
6. Nutrition
PART III: Treatment Room
7. Room Furnishings
8. Technological Tools
10. First Impressions –
Setup and Supplies
PART IV: Gathering Information
11. Skin Types and Conditions
12. Health Screening
13. Skin Analysis
(Includes Fitzpatrick Typing)
PART V: The Facial
14. Anatomy of a Facial
15. Men’s Facials
16. Post-consultation and Home Care
PART VI: Advanced Sciences
17. Disorders and Diseases
18. Pharmacology
19. Product Chemistry
20. Advanced Ingredient Technology
PART VII: Advanced Skin Care
21. Aging Skin:
Morphology and Treatment
22. Sensitive Skin:
23. Hyperpigmentation:
24. Acne: Morphology and Treatment
25. Ethnic Skin:
26. Exfoliation
27. Holistic /Alternative Skin Care
28. Advanced Home Care
PART VIII: Epilation
29. Methods of Hair Removal
30. Waxing Procedures
PART IX: Makeup Artistry
31. Color Theory, Facial Features,
and Setup
32. Makeup Applications
PART X: The Spa Body Treatments
33. The Value of Spa Treatments
34. Body Treatments
PART XI: Advanced Clinical Skin Care
35. Career Opportunities
36. Plastic & Reconstructive Treatments
37. Patient Profiles & the Role of
the Esthetician
38. Prepare to Heal:
Pre- and Post-operative Care
39. Camouflage Therapy
OPTION 1
Standard Text & Exam Review
ISBN-10: 1-4018-7024-4 | ISBN-13: 978-1-4018-7024-9
w/Student Reference Charts*
ISBN-10: 1-4283-0226-3 | ISBN-13: 978-1-4283-0226-6
WORKBOOK
ISBN-10: 1-4018-3658-5 | ISBN-13: 978-1-4018-3658-0
EXAM REVIEW
ISBN-10: 1-56253-806-3 | ISBN-13: 978-1-56253-806-4
faculty resources
OPTION 2
Standard Text, Exam Review, & Workbook
ISBN-10: 1-4180-2641-7 | ISBN-13: 978-1-4180-2641-7
ISBN-10: 1-4180-3593-9 | ISBN-13: 978-1-4180-3593-8
ESTHETICS
student supplements
COMPLETE INSTRUCTOR’S PACKAGE
Includes Videos on DVD, Leader’s Manual, Computerized Testbank,
Standard Textbook, Student CD-ROM, & Exam Review
ISBN-10: 1-4283-0274-3 | ISBN-13: 978-1-4283-0274-7
OPTION 3
Standard Text, Exam Review, Workbook, & Student
CD-ROM
ISBN-10: 1-4018-4647-5 | ISBN-13: 978-1-4018-4647-3
ISBN-10: 1-4283-0227-1 | ISBN-13: 978-1-4283-0227-3
LEADER’S MANUAL
ISBN-10: 1-56253-808-X | ISBN-13: 978-1-56253-808-8
WORKBOOK ANSWER KEY
ISBN-10: 1-4018-3659-3 | ISBN-13: 978-1-4018-3659-7
DVD SERIES
ISBN: 1-4180-2928-9 | ISBN-13: 978-1-4180-2928-9
WEBTUTOR
*Visit webtutor.thomsonlearning.com for a FREE Trial
ISBN-10: 0-7668-6269-0 | ISBN-13: 978-0-7668-6269-2
WebTUTOR on WebCT Packaged w/ Textbook
ISBN-10: 1-4018-4626-2 | ISBN-13: 978-1-4018-4626-8
ISBN-10: 0-7668-6270-4 | ISBN-13: 978-0-7668-6270-8
WebTUTOR on Blackboard Packaged w/ Textbook
ISBN-10: 1-4018-2707-1 | ISBN-13: 978-1-4018-2707-6
STUDENT CD-ROM
ISBN-10: 1-56253-807-1 | ISBN-13: 978-1-56253-807-1
27
800.998.7498 x2700
ESTHETICS
Skin Care: Beyond the
Basics, Third Edition
Mark Lees
Skin Care: Beyond the Basics, Third Edition, is an excellent resource for esthetic
students seeking practical information and the latest in skin care breakthroughs.
Written by one of the country’s most noted skin care specialists, this revised text
offers expert instruction in an easy-to-understand manner, and provides bottomline advice for results-oriented treatment of many frequently seen conditions.
This text presents numerous examples and application techniques throughout,
which can be utilized in daily practice. This is a must-have resource for students
interested in obtaining practical information on conditions they will see every
day as practicing estheticians.
contents
28
1. Advanced Anatomy and Physiology of
the Skin.
2. Hygiene and Sterilization Techniques.
3. The Immune System.
4. AIDS and Communicable Diseases.
5. Hormones.
6. Skin Analysis.
7. Recognize and Refer Medical Conditions.
8. Essential Knowledge of Chemistry.
9. Cosmetic Chemistry and Functional
Ingredients.
10. Performance Ingredients and Active
Agents.
11. Skin-Care Products.
12. Claims in Cosmetics.
13. Sensitive Skin, Allergies, and Irritants.
14. Rosacea.
15. Acne and the Esthetician.
16. Comedogenicity.
17. Extraction.
18. The Intrinsic Aging Process.
19. Sun and Sun Damage.
20. The New Science of Aging Skin
Treatment.
21. Chemical Peeling and Exfoliation.
22. Treating the Plastic and Cosmetic
Surgery Patient.
23. Cosmetic Medicine and Medical
Relations.
24. The Scientific Approach.
431 pp., 8” x 9 ¼”, Softcover, ©2007
ISBN-10: 1-4180-1234-3 | ISBN-13: 978-1-4180-1234-2
key features
• Real-world advice and practical information on conditions the esthetician sees
every day
• Information presented in a science-based format, thereby eliminating the need
to pursue any ill-founded and ineffective treatments
• Information on acne, aging treatment, rosacea management, sensitive skin
care, and plastic surgery patient care
• Photos for the student and practicing esthetician
to aid in skin analysis and identification of
various conditions
• Information on non-invasive anti-aging
programs and new ingredient technologies
student supplement
WORKBOOK
ISBN-10: 1-4180-1950-X | ISBN-13: 978-1-4180-1950-1
faculty resource
WORKBOOK ANSWER KEY
ISBN-10: 1-4180-1951-8 | ISBN-13: 978-1-4180-1951-8
bundle
TEXTBOOK & WORKBOOK
ISBN-10: 1-4283-0173-9 | ISBN-13: 978-1-4283-0173-3
ESTHETICS
Milady’s Skin Care and
Cosmetic Ingredients
Dictionary, Third Edition
Natalia Michalun
revised!
Milady’s Skin Care and Cosmetic Ingredients Dictionary is a multi-purpose resource
for cosmetic professionals and consumers alike. Part one puts cosmetics in the
context of skin care. It provides an overview of skin physiology. In order to
understand how and why a product works it is essential to understand how the skin
works. It gives an overview of the complexity of cosmetic chemistry particularly with
respect to product penetration, and highlights the current challenges facing cosmetic
formulators. In addition, it offers comprehensive discussion of the various skin types
and conditions in order to help professionals in their product selection. Lastly, it
defines common cosmetic industry terminology used by cosmetic manufacturers,
professional estheticians, marketers and the media.
The second part is dedicated to helping cosmetics users identify the function and
purpose of specific ingredients. It is an alphabetical dictionary that lists and describes
not only active principles but all other categories of ingredients that comprise a skin
care cosmetic. As scientific knowledge of skin physiology and cosmetic chemistry
advances, so do cosmetic products. This volume puts everything in context in an
easy to read, easy to understand, user-friendly format.
contents
PART I: The Skin
1. Skin Physiology
2. Product Penetration
3. Skin Types and Skin Conditions
4. Definition of Terms
PART II: Product Ingredients
352 pp., 6” x 9”, Softcover, ©2010
ISBN-10: 1-4354-8020-1 | ISBN-13: 978-1-4354-8020-9
key features
• Every section has been revised and updated to reflect the state of the industry
as it currently stands.
• New ingredients in skin care are provided.
• Industry terminology has been updated.
• Updated information on skin physiology is provided in the first part.
• Information on the regulations for ingredient listings has been updated as well.
• Provides and understanding of cosmetics terminology.
• Clarifies the relationship between skin physiology, specific cosmetic ingredient
categories and cosmetic products.
• Independent from any brand.
• Provides definitions for common cosmetic
industry terminology.
29
available
summer 2009
800.998.7498 x2700
ESTHETICS
Aromatherapy:
Therapeutic Use of Essential
Oils for Esthetics
Jimm Harrison
contents
1. Holistic Beauty and Skin Care.
2. Essential Oils and Aromatherapy.
3. The Olfactory System on Essential Oil
Effects on Emotions.
4. Discovering Essential Oils.
5. Essential Oil Biology and Chemistry.
6. Therapeutic Effects of Essential Oils.
7. The Essential Oils for Therapeutic Use.
8. Blending and Methods of Application.
9. Therapeutic and Topical Use of
Carrier Oils.
10. Composition of Therapeutic Cosmetic
Formulas and Spa Treatments.
11. Essential Oils’ Synergistic Relationship
with Nutrition, Diet, and Supplements.
12. The Holistic Consultation and
Aromatherapy Treatment.
13. Aromatherapy Licensing and
Regulations.
Aromatherapy: Therapeutic Use of Essential Oils for Esthetics explores the
complex and important chemistry and application of essential oils. With
alternative and natural therapies becoming a part of daily life, this pertinent
topic deserves this complete and informative treatment. Through aromatherapy,
the use of essential oils is a creative, versatile, and powerfully effective
treatment. This book provides the tools and knowledge necessary to understand
the complexities of essential oil therapy, and confidently utilize its healing
potential. Aromatherapy is addressed from multiple angles and includes
chemical, biological, and holistical perspectives. The reader will benefit from the
incorporation of psychology, philosophy, diet, nutrition, and lifestyle in terms of
their relevance to essential oil use. Multiple photos and charts help illustrate the
content. Extensive coverage of 33 essential oils presents in-depth knowledge of
how these oils should be valued and used in a spa or medical setting. The
book carefully notes and explains the many varying descriptions of essential
oils that are available, and describes in detail the reasons why conflicting
information exists and how to filter through it.
407 pp., 7 3⁄8” x 9 ¼”, Softcover, ©2008
ISBN-10: 1-4018-9895-5 | ISBN-13: 978-1-4018-9895-3
key features
• Provides a useful foundation and a basis for the client/practitioner
relationship by defining holistic beauty and the role of the practitioner.
• Allows for thorough knowledge of essential oil activity and safety,
empowering the student in essential oil selection and consultation.
• Presents practical methods of essential oils with easy-to-follow guidelines that
can be applied to any practice.
• Discusses human and plant biology and physiology allowing for a deeper
knowledge of essential oil effectiveness and use.
• Demonstrates the relationship between plants and humans, giving added
support to the healing properties of essential oils.
30
ESTHETICS
Hydrotherapy for Health and
Wellness: Theory, Programs
& Treatments
!
Richard Eidson
new
Hydrotherapy, deals with a complete and practical understanding of the nature
and principles of water. This ancient technique and its treatments can be used
by massage therapists, estheticians, and cosmetologists. Based on new
developments in several areas, hydrotherapy is now used in the modern spa,
medical spa, and wellness center to help clients feel healthy, improve and
prevent overall health problems, including mental health, and enhance personal
appearances such as anti-aging.
From modern anatomy & physiology, it is now known that the human body is
60% water. Modern hydrotherapy uses water from outside the body to transform
the fluid dynamics inside the body. Also, greater scientific understanding of the
behavior of water is providing new insights into the new ways to use water as a
therapeutic treatment. Another important development in modern hydrotherapy
has been the development of better, more effective hydrotherapy equipment.
Described in this book is new technology that has been produced such as
better hydrotubs, underwater hydro-massage, and equipment for steam therapy,
hydro-massage tables, misting systems and some completely new inventions.
In addition to the above, this book provides a clearer understanding of what the
main health and wellness goals of clients are and how to develop holistic
programs to allow clients to attain and maintain these goals. This, combined
with access to natural products from around the world, has opened up new and
exciting possibilities for the use of hydrotherapy for all modern health and
wellness programs.
412 pp., 7 3⁄8” x 9 ¼”, Softcover, ©2009
ISBN-10: 1-4180-4929-8 | ISBN-13: 978-1-4180-4929-4
contents
1. Principles of the Natural Behavior of
Water.
2. Hydrosphere: One Dynamic Water
System.
3. Dynamic Fluid Anatomy and
Physiology and Hydrotherapy.
4. Balanced Hydration Program: A Key to
Health and Wellness.
5. Understanding the Keys Elements of a
Hydrotherapy Treatment.
6. Hygiene and Safety.
7. Hydrotherapy Treatments.
8. History of Hydrotherapy: Ancient to
Present.
9. The Future of Hydrotherapy.
10. Unique Uses of Water for Health and
Wellness.
11. Marketing Hydrotherapy Programs.
31
key features
•
•
•
•
•
•
•
Provides education on hydrotherapy treatments for all massage therapists, estheticians and cosmetologists
Offers information on how to develop a complete hydrotherapy program in spa and wellness centers
Gives an advanced model of anatomy & physiology that explains hydrotherapy in modern scientific terms
Presents a relevant history and future of hydrotherapy
Covers all relevant topics of hydrotherapy education necessary for a therapist to perform hydrotherapy treatments
Relevant websites correspond with book
Features several treatments that are easy to implement and do not require expensive equipment
800.998.7498 x2700
ESTHETICS
Milady’s Aesthetician Series
Milady introduces a series for the practicing aesthetics professional! After extensive research, Milady has developed an
advanced educational series for those wanting to stay up-to-date with modern equipment and techniques. Containing case
studies that feature invaluable professional secrets once only known by top practitioners, this innovative series is the first of its
kind to provide a source of real world practical advice. Each book is written in an easy-to-read style and includes specific
instructions for implementing each process.
PERMANENT MAKEUP:
TIPS AND TECHNIQUES
222 pp., 8” x 9 ¼”, softcover, ©2006
ISBN-10: 1-4018-8173-4
ISBN-13: 978-1-4018-8173-3
288 pp., 8” x 9 ¼”, softcover, ©2008
ISBN-10: 1-4018-8172-6
ISBN-13: 978-1-4018-8172-6
BOTOX®, DERMAL FILLERS,
AND SCLEROTHERAPY
ADVANCED FACE & BODY
TREATMENTS FOR THE SPA
296 pp., 8” x 9 ¼”, softcover, ©2006
ISBN-10: 1-4018-8169-6
ISBN-13: 978-1-4018-8169-6
306 pp., 8” x 9 ¼”, softcover, ©2008
ISBN: 1-4018-8175-0
ISBN-13: 978-1-4018-8175-7
MEDICAL TERMINOLOGY:
A HANDBOOK FOR THE
SKIN CARE SPECIALIST
174 pp., 8” x 9 ¼”, softcover, ©2006
ISBN-10: 1-4018-8171-8
ISBN-13: 978-1-4018-8171-9
PEELS AND PEELING AGENTS
320 pp., 8” x 9 ¼”, softcover, ©2006
ISBN-10: 1-4018-8177-7
ISBN-13: 978-1-4018-8177-1
ENSURING AN OPTIMAL
OUTCOME IN SKIN CARE
32
COMMON DRUGS & SIDE
EFFECTS: A HANDBOOK FOR
THE AESTHETICIAN
COSMETIC SURGERY AND
THE AESTHETICIAN
276 pp., 8” x 9 ¼”, softcover, ©2008
ISBN: 1-4018-8168-8
ISBN-13: 978-1-4018-8168-9
NEW!
BUILDING YOUR MEDISPA
BUSINESS
190 pp., 8” x 9 ¼”, softcover, ©2009
ISBN: 1-4018-8167-X
ISBN-13: 978-1-4018-8167-2
NEW!
A COMPREHENSIVE GUIDE
TO EQUIPMENT
144 pp., 8” x 9 ¼”, softcover, ©2006
ISBN-10: 1-4018-8178-5
ISBN-13: 978-1-4018-8178-8
Susanne Schmaling
432 pp., 8” x 9 ¼”, softcover, ©2009
ISBN: 1-4180-5078-4
ISBN-13: 978-1-4180-5078-8
ADVANCED HAIR REMOVAL
NEW!
LASERS AND LIGHT THERAPY
346 pp., 8” x 9 ¼”, softcover, ©2007
ISBN-10: 1-4018-8174-2
ISBN-13: 978-1-4018-8174-0
COMMON SKIN DISEASES:
A HANDBOOK FOR THE
AESTHETICIAN
270 pp., 8” x 9 ¼”, softcover, ©2007
ISBN-10: 1-4018-8170-X
ISBN-13: 978-1-4018-8170-2
Pamela Hill & Patricia Owens
360 pp., 8” x 9 ¼”, softcover, ©2010
ISBN: 1-4283-9963-1
ISBN-13: 978-1-4283-9963-1
COMING JUNE 2009!
MICRODERMABRASION, 2E
320 pp., 8” x 9 ¼”, softcover, ©2010
ISBN-10: 1-4354-3865-5
ISBN-13: 978-1-4354-3865-1
PREVIOUS EDITION
ISBN-10: 1-4018-8176-9
ISBN-13: 978-1-4018-8176-4
Wound Healing DVD
new!
Microdermabrasion DVD
In this DVD, students will learn to identify different types of
wounds, discover medications which may interfere with
healing, and understand the effects of smoking on wound
healing. They’ll also learn about the various phases of
healing: Inflammation, the Proliferative phase, and the
Remodeling phase. It explains the possible causes of
specific wounds, healing according to age and health, as
well as contraindications to prevent further wounding.
Students will see types of scars; from normal to abnormal
scarring, and learn about aspects which delay the healing
process and means of infections. This program educates the
clinician the ways to identify and avoid scarring during the
healing process.
Approximate running time: 32 minutes
ISBN-10: 1-4354-7007-9 | ISBN-13: 978-1-4354-7007-1
Skin Care by Skin Type DVD
new!
The concept of this DVD is based on the notion that when
creating a skin care program, much attention is made on the
skin condition, instead of skin type. However, skin
conditions are related to the dryness, oiliness, sensitivity,
and, combination conditions of the skin. It discusses the
Fitzpatrick Skin Typing method and the characteristics of
each skin types I to VI. It also takes it one step further by
allowing the clinician to put it to use as home programs and
clinical treatments are developed for each skin type. With
this resource, students will learn about the history of skin
care, how to define skin type and condition, identify the
common skin conditions associated with different skin types,
and how to recommend appropriate home care regimes.
Skin conditions which are covered in this program are
Normal, Dry, Oily, Sensitive, and Combination. Students will
discover the most commonly used at-home and therapeutic
skin care products, including ingredients incorporated with
specified treatments. Includes interactive trivia with the
option to watch the video with trivia questions.
ISBN-10: 1-4354-1343-1 | ISBN-13: 978-1-4354-1343-6
This DVD teaches students the techniques of
microdermabrasion, including who is and isn’t a candidate,
as well as anticipated results based on clients’ skin types and
Glogau classifications. It takes the student through the
process step-by-step, just as it unfolds in the clinic, from
patient education to final results and post-treatment care.
There are hands-on demonstrations of techniques on real
clients and the adherence to simple protocols and treatment
processes. Self-scoring quizzes are presented at appropriate
parts of the program for immediate feedback on learning
progress and retention.
ESTHETICS
Pamela Hill Institute Aesthetics DVDs
ISBN-10: 1-4354-0083-6 | ISBN-13: 978-1-4354-0083-2
Peels and Chemical Exfoliation DVD
In this DVD, students will witness actual peel demonstrations
that can help reverse the accumulated effects of sun
exposure, environmental pollutants, as well as scarring from
acne and other issues that affect our skin and make us look
tired and old beyond our years. The program includes
detailed discussion of pre and post peel care as well as the
importance of skin typing of individual clients as part of the
overall peeling process.
ISBN-10: 1-4354-0267-7 | ISBN-13: 978-1-4354-0267-6
Fitzpatrick Skin Typing and
Aging Analysis DVD
This DVD discusses, in detail, the Fitzpatrick Skin Typing
System developed by Dr. Thomas Fitzpatrick. The Fitzpatrick
system requires asking each client questions concerning skin
color, unaltered eye and hair color, ethnicity and response to
ultra violet light without skin protection. Using the answers
to the questions, Fitzpatrick lists six types of skin, Types I, II,
III, IV, V and VI. Also covered in detail are the two primary
aging analysis systems, the Rubin Classification of Aging
Analysis, and the Glogau Classification System.
ISBN-10: 1-4354-0084-4 | ISBN-13: 978-1-4354-0083-2
33
Purchase Milady’s
Aesthetician Series book
and DVD together and
save $! Refer to price
sheet posted online.
800.998.7498 x2700
NAIL TECHNOLOGY
Milady’s Standard Nail
Technology Fifth Edition,
Revised
Catherine M. Frangie, Douglas Schoon, Sue Ellen Schultes, Deborah Beatty, Jewell Cunningham,
Lin Halpern, Nancy King, Lacinda Headings, Terri Lundberg, Janet McCormick, Rebecca
Moran, Godfrey F. “Oscar” Mix, D.P.M., Laura J. Mix, and Vicki Peters
contents
PART I: Orientation.
1. History and Opportunities.
2. Life Skills.
3. Your Professional Image.
4. Communicating for Success.
PART II: Sciences.
5. Infection Control: Principles and
Practice.
6. General Anatomy and Physiology.
7. Skin Structure and Growth.
8. Nail Structure and Growth.
9. Nail Diseases and Disorders.
10. Basics of Chemistry.
11. Nail Product Chemistry Simplified.
12. Basics of Electricity.
PART III: Nail Care.
13. Manicuring.
14. Pedicuring.
15. Electric Filing.
16. Nail Tips, Wraps, and No-Light Gels.
17. Acrylic (Methacrylate) Nail
Enhancements.
18. UV Gels.
19. The Creative Touch.
34
PART IV: Business Skills.
20. Seeking Employment.
21. On the Job.
22. The Salon Business.
Milady’s Standard Nail Technology is the perfect entry-level book for any person
who wants to learn the basics of nail technology. This book gives an excellent
overview of topics to get a new nail technician started, such as professional
image, customer relations, and salon management, while also thoroughly
teaching a new nail tech how to perform the basic processes that will be the
starting point for their service career. Every advanced level technique will be
based on one of the basic techniques illustrated in this text. The study and use
of this book will allow students to competently prepare for their state board
licensing exam.
This Fifth Edition of Milady’s Standard Nail Technology has been thoroughly
revised to include the most up-to-date information available to nail
technologists, as well as updated supplementary materials for the student and
instructor. In addition, this updated text incorporates recommendations from
state boards of cosmetology, classroom instructors, school owners,
manufacturers, and practitioners. Their helpful suggestions will make learning
easier for students, simplifying teaching for instructors. This new edition will
ensure greater success for students taking the state board examinations, and
provide greater protection for nail salon clients.
Presented in a clear, user-friendly format that helps students learn the common
links between the concepts and principles of nail technology, this text is
designed to provide students with the knowledge and skills required to pass
state licensing exams, as well as to perform professional nail technology
services. Drawing on the combined expertise of a variety of industry leaders
who both wrote and reviewed the text, this revised textbook gives students a
thorough understanding of all aspects of nail technology today.
480 pp., 8 ½” x 11”, Softcover, ©2007
ISBN-10: 1-4283-4124-2 | ISBN-13: 978-1-4283-4124-1
key features
• Simple, easy-to-follow technicals and techniques are provided.
• Accurate and up-to-date information on infection control and salon sanitation
and disinfection is included in this updated text.
• Offers clear and relevant nail product chemistry information.
• Only includes info that the nail technicians needs to know to perform their
duties.
spanish resources
STUDENT WORKBOOK, REVISED
MILADY’S STANDARD NAIL TECHNOLOGY,
REVISED
ISBN-10: 1-4283-5949-4 | ISBN-13: 978-1-4283-5949-9
ISBN-10: 1-4283-6076-X | ISBN-13: 978-1-4283-6076-1
EXAM REVIEW, REVISED
STUDENT WORKBOOK ANSWER KEY, REVISED
ISBN-10: 1-4283-5950-8 | ISBN-13: 978-1-4283-5950-5
ISBN-10: 1-4283-6075-1 | ISBN-13: 978-1-4283-6075-4
PREPARING FOR THE PRACTICAL EXAM:
NAIL TECHNOLOGY
STUDY RESOURCE, REVISED
ISBN-10: 1-4018-1757-2 | ISBN-13: 978-1-4018-1757-2
STUDY SUMMARY FOR VIETNAMESE
ISBN-10: 1-4283-6073-5 | ISBN-13: 978-1-4283-6073-0
*Includes Workbook and Exam Review
ISBN-10: 1-4283-6074-3 | ISBN-13: 978-1-4283-6074-7
faculty resources
ISBN-10: 1-4283-5946-X | ISBN-13: 978-1-4283-5946-8
ISBN-10: 1-4283-5947-8 | ISBN-13: 978-1-4283-5947-5
DVD SERIES
ISBN-10: 1-4180-5460-7 | ISBN-13: 978-1-4180-5460-1
Demo
ISBN-10: 1-4180-7251-6 | ISBN-13: 978-1-4180-7251-3
STUDENT CD-ROM, REVISED
Student Version
ISBN-10: 1-4283-5951-6 | ISBN-13: 978-1-4283-5951-2
ISBN-10: 1-4283-5952-4 | ISBN-13: 978-1-4283-5952-9
NAIL TECHNOLOGY, REVISED
NAIL TECHNOLOGY
student supplements
Slimline
ISBN-10: 1-4180-7385-7 | ISBN-13: 978-1-4180-7385-5
INSTRUCTOR SUPPORT SLIDES, REVISED
ISBN-10: 1-4283-5948-6 | ISBN-13: 978-1-4283-5948-2
OPTION 1
• Standard Text & Exam Review ISBN-10: 1-4283-4442-X | ISBN-13: 978-1-4283-4442-6
• w/Student Reference Charts* ISBN-10: 1-4283-4433-0 | ISBN-13: 978-1-4283-4433-4
OPTION 2
• Standard Text, Exam Review, & Workbook ISBN-10: 1-4283-4440-3 | ISBN-13: 978-1-4283-4440-2
OPTION 3
• Standard Text, Exam Review, Workbook, & Practical Exam ISBN-10: 1-4283-4439-X | ISBN-13: 978-1-4283-4439-6
OPTION 4
• Standard Text, Exam Review, Workbook, & Student CD-ROM
ISBN-10: 1-4283-4437-3 | ISBN-13: 978-1-4283-4437-2
35
OPTION 5
• Standard Text, Exam Review, Workbook, & Online Prep Slimline
ISBN-10: 1-4283-4438-1 | ISBN-13: 978-1-4283-4438-9
• Course Management Guide CD-ROM, Instructor Support Slides, & DVD Series
ISBN-10: 1-4354-4820-0 | ISBN-13: 978-1-4354-4820-9
* Add Milady’s Student Reference for Anatomy &
Physiology to any bundle and SAVE $! See page 50
800.998.7498 x2700
BARBERING
Milady’s Standard
Professional Barbering,
Fourth Edition
Maura T. Scali-Sheahan
contents
PART I: Orientation to Barbering.
1. Study Skills.
2. History of Barbering.
3. Professional Image.
PART II: The Science of Barbering.
4. Bacteriology.
5. Infection Control and Safe Work
Practices.
6. Implements, Tools, and Equipment.
7. Anatomy and Physiology.
8. Chemistry.
9. Electricity and Light Therapy.
10. Properties and Disorders of the Skin.
11. Properties and Disorders of Hair and
Scalp.
PART III: Professional Barbering.
12. Treatment of the Hair and Scalp.
13. Men’s Facial Massage and Treatments.
14. Shaving and Facial Hair Design.
15. Men’s Haircutting and Styling.
16. Men’s Hairpieces.
36
PART IV: Advanced Barbering Services.
17. Women’s Haircutting and Styling.
18. Chemical Texture Services.
19. Hair Coloring and Lightening.
20. Nails and Manicuring.
PART V: The Business of Barbering.
21. Barbershop Management.
22. The Job Search.
23. State Board Preparation and Licensing
Laws.
Milady's Standard Professional Barbering provides students with all of the tools
needed to prepare for state licensing exams and successful careers in the
professional market. This latest revision includes a new categorical chapter
layout designed for the sequential presentation of procedures and theoretical
content. Full color photos and illustrations replace the line drawing illustrations
of previous editions for better clarity of procedures and to provide students
with accurate visual representations. New to this edition are chapter key terms
and chapter glossaries, which reinforce important terminology and concepts and
provide students with easy access to definitions. Procedure photos for
mannequin and model work show step-by-step procedures for practice and
actual hands-on services. In addition, this revised text includes more cuts and
procedures to demonstrate the diversity and application of barbering
techniques. Material has been added to provide students with a better historical
presentation of the profession, and updated material in the science areas has
been added to keep this textbook the most current available.
720 pp., 8 ½” x 11”, Hardcover, ©2006
ISBN-10: 1-4018-7395-2 | ISBN-13: 978-1-4018-7395-0
key features
• Student friendly text design with open areas, compact blocks of text, and new
contemporary artwork with full-color photos and illustrations
• Demonstrates the diversity and application of barbering techniques by
including a range of ethnic cuts and procedures
• A new chapter on Hair Replacement Services
• Reliable, comprehensive information on both sanitation and infection control
provides up-to-date data for compliance
• Chapters on business and communication skills equip students for success
• Easy-to-understand technicals offer clear instruction on shaving, haircutting,
and chemical texturizing
• “Insights” boxes, professional profiles of real people working in a variety of
careers show diversity available to licensed barbers
• “Focus On” boxes target goal-setting, sharpening personal and technical skills,
retailing, ticket upgrading, client consultation, and communication to
emphasize important areas
• Newly revised supplements provide every student with a variety of ways to
learn, understand, and remember the material in the text
spanish resources
STUDENT WORKBOOK
MILADY’S STANDARD PROFESSIONAL
BARBERING, 4E
ISBN-10: 1-4018-7399-5 | ISBN-13: 978-1-4018-7399-8
ISBN-10: 1-4354-1943-X | ISBN-13: 978-1-4354-1943-8
EXAM REVIEW
EXAM REVIEW
ISBN-10: 1-4018-7396-0 | ISBN-13: 978-1-4018-7396-7
ISBN-10: 1-4354-1945-6 | ISBN-13: 978-1-4354-1945-2
STUDENT WORKBOOK
faculty resources
ISBN-10: 1-4354-1944-8 | ISBN-13: 978-1-4354-1944-5
ISBN-10: 1-4018-7398-7 | ISBN-13: 978-1-4018-7398-1
ISBN-10: 1-4018-7400-2 | ISBN-13: 978-1-4018-7400-1
DVD SERIES
ISBN-10: 1-4018-8015-0 | ISBN-13: 978-1-4018-8015-6
ISBN-10: 1-4018-7403-7 | ISBN-13: 978-1-4018-7403-2
STUDENT CD-ROM
ISBN-10: 1-4018-7404-5 | ISBN-13: 978-1-4018-7404-9
PROCEDURES DVD
ISBN-10: 1-4180-5085-7 | ISBN-13: 978-1-4180-5085-6
BARBERING *Available online only
ISBN-10: 1-4180-5144-6 | ISBN-13: 978-1-4180-5144-0
BARBERING
student supplements
OPTION 1
ISBN-10: 1-4180-2470-8 | ISBN-13: 978-1-4180-2470-3
ISBN-10: 1-4180-2471-6 | ISBN-13: 978-1-4180-2471-0
OPTION 2
ISBN-10: 1-4180-2472-4 | ISBN-13: 978-1-4180-2472-7
ISBN-10: 1-4180-2473-2 | ISBN-13: 978-1-4180-2473-4
OPTION 3
• Standard Text, Exam Review, Workbook, &
Student CD-ROM
ISBN-10: 1-4180-2205-5 | ISBN-13: 978-1-4180-2205-1
ISBN-10: 1-4180-2469-4 | ISBN-13: 978-1-4180-2469-7
Support Slides, DVD Series, & Admissions Video
ISBN-10: 1-4180-2485-6 | ISBN-13: 978-1-4180-2485-7
Support Slides
ISBN-10: 1-4180-5819-X | ISBN-13: 978-1-4180-5819-7
BARBERING SUPPLEMENT SAMPLER
Available Online at
www.milady.com/video/index.aspx?sIndex=products
37
800.998.7498 x2700
MASSAGE
Theory and Practice of
Therapeutic Massage,
Fourth Edition
Mark F. Beck
996 pp., 8 ½” x 11”, ©2006
Hardcover
ISBN-10: 1-4018-8029-0
ISBN-13: 978-1-4018-8029-3
Softcover
ISBN-10: 1-4018-8030-4
ISBN-13: 978-1-4018-8030-9
contents
Part I: The History and Advancement
of Therapeutic Massage.
1. Historical Overview of Massage.
2. Requirements for the Practice of
Therapeutic Massage.
3. Professional Ethics for Massage
Practitioners.
Part II: Human Anatomy and Physiology.
4. Overview.
5. Human Anatomy and Physiology.
Comprehensive, engaging, and easy to read, this exciting edition continues to set
itself apart as the original and classic introductory massage text. Now in gorgeous
full color, filled with hundreds of photos of procedures and techniques Theory
and Practice of Therapeutic Massage, Fourth Edition, truly is the book to have.
This highly respected, best-seller covers everything from the history of massage
to massage modalities to practical information on how to have a successful,
fulfilling career in massage. Readers will learn massage techniques and
therapeutic skills, including sports massage, prenatal massage, medical massage,
hydrotherapy, lymph massage, massage in a spa setting and much more.
key features
• Provides foundational information on anatomy and physiology, including
muscle charts and full color diagrams.
• Covers requirements for practicing as a therapeutic massage therapist and
comprehensive discussion of professional ethics.
• Explains and diagrams massage movements, techniques, and procedures in
comprehensible language supported by clear visuals.
• Includes important information on business practice invaluable to professional
success in therapeutic massage and bodywork.
• Comprehensive chapter on massage in the spa setting including the history of
spa, two massage techniques, and practical career information.
student supplements
WORKBOOK
38
Part III: Massage Practice.
6. Effects, Benefits, Indications and
Contraindications of Massage.
7. Equipment and Products.
8. Sanitary and Safety Practices.
9. The Consultation.
10. Classification of Massage Movements.
11. Application of Massage Technique.
12. Procedures for Complete Body
Massages.
13. Therapeutic Procedure.
14. Hydrotherapy.
15. Massage in the Spa Setting,
by Steve Capellini.
16. Athletic/Sports Massage.
17. Massage in Medicine.
18. Other Therapeutic Modalities.
ISBN-10: 1-4018-8031-2 | ISBN-13: 978-1-4018-8031-6
STUDENT CD-ROM
Student Version ISBN-10: 1-56253-798-9 | ISBN-13: 978-1-56253-798-2
School | Network Version ISBN-10: 1-56253-832-2 | ISBN-13: 978-1-56253-832-3
WEBTUTOR Visit webtutor.thomsonlearning.com for a FREE Demo
ISBN-10: 1-56253-858-6 | ISBN-13: 978-1-56253-858-3
ISBN-10: 1-56253-859-4 | ISBN-13: 978-1-56253-859-0
faculty resources
ELECTRONIC CLASSROOM MANAGER CD-ROM
ISBN-10: 1-4018-8033-9 | ISBN-13: 978-1-4018-8033-0
Part IV: Massage Business Administration.
19. Business Practices.
INSTRUCTOR’S MANUAL
ISBN-10: 1-4018-8032-0 | ISBN-13: 978-1-4018-8032-3
MASSAGE
The Massage Therapist’s
Guide to Client Safety
& Wellness new!
Deborah Ochsner
The Massage Therapist’s Guide to Client Safety & Wellness is intended for
future and current massage therapists alike. If you are a student or are a
practicing massage therapist how many times have you asked, “What if?”
questions throughout your experience, for example, questions like:
“What if my client falls off the massage table? What if my client stops
breathing? What if my client develops a strange rash during the
massage?” This full-color handbook provides answers to those questions
and many others. It includes First Aid and CPR, common conditions,
step-by-step directions for providing a safe work environment and much
more! It offers a quick reference format with easy to follow step-by-step
instructions, full-color photographs, illustrations and diagrams throughout
for easy identification and a detailed index for easy cross-reference and
appendices with important references and information. Safety checklists
for each topic are at the beginning of each applicable chapter as well as
contents
1. General Safety Guidelines.
2. Disinfection and Universal Precautions.
3. Workplace Safety.
4. Abuse Recognition.
5. Cautionary and Indicated Medical Conditions.
6. Contraindicated Medical Conditions.
7. Emergency and Non-Emergency Situations.
8. First Aid and CPR.
9. Wellness and Stress Management.
Appendix A. Common Medications and Herbs.
Appendix B. HIPAA: What Every Massage Therapist
Should Know.
Appendix C. Important Contact Information.
a general checklist at the beginning of the book.
243 pp., 7” x 5”, Spiral Bound, ©2010
ISBN-10: 1-4283-1922-0 | ISBN-13: 978-1-4283-1922-6
key features
• Medical conditions are separated into two chapters of definite
contraindications and cautions/indications that are alphabetized.
• Heavily indexed with each chapter tabbed for easy location of topics.
• A spiral-bound reference and that can lay flat, allowing for hands-free
usage when dealing with a situation, dialing a number, or
administering first aid.
• Full-color photographs and illustrations can easily be used to identify a
condition or to educate a client.
• Massage-therapy-centered with information applicable to any massage
therapy practice.
39
800.998.7498 x2700
MASSAGE
Marketing Massage: From First
Job to Dream Practice, 2E
Massage Therapy Career Guide
for Hands-On Success, 2E
Monica Roseberry
Steve Capellini
Marketing Massage distills information drawn from
hundreds of interviews with massage school owners,
teachers, employers, practitioners, students, and the general
public to address the marketing needs of virtually every
type of massage practitioner, from first-time job seeker to
experienced therapist. For professionals starting or growing
a private practice or business, this book offers a wealth of
information, including the fundamental attributes, skills,
and tools necessary to get and keep clients. From the
basics of professionalism, to must-have marketing tools, to
sophisticated marketing projects geared toward a select
clientele, it provides the knowledge necessary to start and
maintain a successful career in massage and bodywork.
Massage Therapy Career Guide for Hands-On Success, 2E is
a wonderful resource for individuals considering massage
therapy as a profession, as well as those who are currently
studying massage therapy. In addition to providing
guidance on what it takes to become a massage therapist
and what the profession entails, it is filled with useful
ideas for starting and maintaining a successful practice. An
insightful, practical guide, it is a must-have for anyone
looking to build a thriving career in massage therapy.
features
40
• Effective low- and no-cost marketing methods that build
practices quickly.
• Chapters on resume writing, interviewing, and hiring.
• Pedagogical features including chapter summaries, selftests, glossary, and removable action plans provide
direction for applying ideas and strategies.
• Interactive and written exercises on workbook-like pages.
• Clear organization in three sections on getting a job,
starting a practice, and growing a practice.
• Expanded and updated visual aids, including examples
of successful business cards, flyers, postcards, letters,
and other promotional materials.
• Real-life scenarios illustrate key points in a practical and
memorable way.
contents
Part I: Marketing Yourself to an Employer. 1: Marketing Yourself
With a Resume. 2: Marketing Yourself in an Interview. Part II:
Marketing to Build Your Dream Practice Bare Bones Attributes,
Skills, and Tools. 3: Marketing Attributes. 4: Skills at the Soul of
Success. 5: The Only Marketing Tools You Really Need. Part III:
Muscle Marketing Reaching, Rebooking, and Referrals. 6: Reaching
Skills. 7: Reaching Tools. 8: Rebooking Skills and Tools. 9: Referral
Skills and Tools.
features
• Helps individuals identify how well-suited they are for
the role of massage therapist.
• Explores the day-to-day of massage therapy work in
different settings such as private practice, spas, private
clubs and gyms, hotels, cruise ships, medical settings,
and more.
• Covers key legal issues all massage therapists must
know to maximize profits and decrease liability in
professional practice.
• Numerous profiles of massage therapy professionals
which highlight the many different and exciting
possibilities the career offers.
• Practical information about finding work and building a
successful, fulfilling career in massage therapy.
contents
1: Massage Therapy a Career Without Limits. 2: Is There a Healer
Hidden Inside You. 3: Choosing a Massage School: Making the
Best Decision. 4: Discovering Your Ideal Work Space. 5: Massage
Clients: Finding Them and Treating the Whole Person. 6: Touch
and the Law. 7: Creating the Perfect Space – How to Set Up and
Maintain the Optimal Environment for Your Massage Therapy
Practice. 8: Day to Day Realities: Dealing with the Details of a
Thriving Massage Practice. 9: Creating a Professional Image. 10:
The Path Ahead: How to Advance Your Career in Massage.
358 pp., 7 3⁄8” x 9 ¼”, Softcover, ©2006
ISBN-10: 1-4180-1051-0 | ISBN-13: 978-1-4180-1051-5
480 pp., 7 3⁄8” x 9 ¼”, Softcover, ©2007
ISBN-10: 1-4180-3214-X | ISBN-13: 978-1-4180-3214-2
MASSAGE
Managing Physical Stress with
Therapeutic Massage
Touchabilities® Essential
Connections
Jeffrey W. Forman
Iris Burman & Sandy Friedland
With a growing number of individuals seeking massage
treatment to relieve physical stress, massage therapists and
other relevant health professionals must have a basic
understanding of how to appropriately manage these
increasing client demands. Managing Physical Stress with
Therapeutic Massage is the only book available that
addresses how health professionals can utilize massage
therapy to identify and manage client physical stress.
Designed around the innovative Personal Stress Inventory,
this highly visual resource provides specific techniques,
assessment, and troubleshooting tools to identify, track,
and reduce physical stress. With step-by-step procedures
covering everything from developing an anti-stress plan, to
breathing techniques for stress reduction, to performing
self massage, this book is sure to be an indispensable
resource for massage and allied health professionals in a
variety of practice settings.
TouchAbilities®: Essential Connections, is a trailblazing
work that examines the core characteristics of the many
BodyWork modalities practiced today. It presents a common
language for all BodyWork practitioners. Using simple and
practical examples, the book navigates the reader through
universal and recurring concepts and techniques that are
represented in various schools of thought. As an
introductory guide, it distills all major BodyWork techniques
into a familiar palette of touch options from which
modalities can be created and developed.
features
• Engaging and friendly writing style makes this an
interesting and enjoyable resource.
• Section on therapeutic exercises for both clients and
massage therapists provides specific techniques for
immediate use.
• Highly visual with gorgeous black and white
photography to illustrate specific massage techniques.
• Reproducible forms can be used in clinical practice to
evaluate and track client progress.
• Critical chapters on improving posture to reduce stress,
helping your client sleep, and the important relationship
between diet and stress.
contents
1: Massage Therapy: A Healthy Alternative for Reducing Stress. 2:
Assessment Techniques for Measuring Stress. 3: Developing an
Anti-Stress Plan. 4: Breathing for Relaxation. 5: Improve Posture to
Reduce Stress. 6: Exercising to Reduce Stress. 7: Stretching your
Client. 8: Deep Relaxation: The Art of Doing Nothing. 9: Helping
your Client Sleep. 10: Relieving the Pains of Stress. 11: Diet and
Stress. 12: More Tips for Managing Stress.
features
• Highlights universal principles of body mechanics and
discusses ergonomics, effects, and presence.
• Features "intentions" for each skill, providing a broad
spectrum of options for touch applications.
• Introduces SenseAbilities™ – a new sense awareness
vocabulary for BodyWork practitioners.
• Presents a highly visual and interactive framework for
learning with engaging illustrations and "experiential"
activities.
• Includes a comprehensive glossary, an index of physical
actions used by BodyWork practitioners, and research
citations that validate effects where such data is
available.
contents
PART I: TouchAbilities Fundamentals. 1: BodyViews. 2: Historical
Development. 3: TouchAbilities Essential Connections. 4: Presence.
5: Body Mechanics. 6: Ergonomics. PART II: TouchAbilities
Components. 7: Breathing Component. 8: Cognitive Component. 9:
Energetic Component. 10: Compression Component. 11: Expansion
Component. 12: Kinetic Component. 13: Oscillation Component.
14: Gliding Component. PART III: Sensory Experience. 15:
Palpation. 16: SenseAbilities. PART IV: Basic Understandings. 17:
Effects of BodyWork. 18: Indications and Contraindications. 19:
Endangerment Sites. 20: Practice Errors. Part V: Becoming an
Integrated BodyWorker. 21: Putting it all into Practice. 22: Attaining
Mastery. 23: Linking TouchAbilities to Modalities.
41
376 pp., 8” x 10”, Softcover, ©2006
ISBN-10: 1-4180-4833-X | ISBN-13: 978-1-4180-4833-4
432 pp., 7 3⁄8” x 9 ¼”, Softcover, ©2007
ISBN-10: 1-4180-1489-3 | ISBN-13: 978-1-4180-1489-6
800.998.7498 x2700
MASSAGE
SPA THERAPY
James Crebbin-Bailey, John Harrington
& Dr. John Harcup
280 pp., 8 ½” x 11”, Softcover, ©2004
ISBN-10: 1-86152-917-1
ISBN-13: 978-1-86152-917-6
Mark Beck
4 VHS Tapes, ©2001 * While supplies last
ISBN-10: 0-7668-3236-8
ISBN-13: 978-0-7668-3236-7
1. Preliminaries and Draping
2. Classifications
HEALING MASSAGE:
A SIMPLE APPROACH
Marsha Jelonek Walker & Jonathan D. Walker
544 pp., 6” x 9”, Softcover, ©2003
ISBN-10: 0-7668-0692-8
ISBN-13: 978-0-7668-0692-4
AN HOLISTIC GUIDE TO
REFLEXOLOGY
Tina Parsons
288 pp., 8 ½” x 11”, Softcover, ©2003
ISBN-10: 1-86152-907-4
ISBN-13: 978-1-8615-2907-7
THE OFFICIAL GUIDE TO BODY
MASSAGE, 2E
Adele O’Keefe
384 pp., 8 ½” x 11”, Softcover, ©2006
ISBN-10: 1-8448-0330-9
ISBN-13: 978-1-8448-0330-9
MILADY’S GUIDE TO LYMPH
DRAINAGE MASSAGE
Ramona Moody French
208 pp., 8 ½” x 11”, Softcover, ©2004
ISBN-10: 1-4018-2472-2
ISBN-13: 978-1-4018-2472-3
42
MILADY’S MASSAGE
FUNDAMENTALS VIDEO SERIES
MASSAGE BASICS: A GUIDE TO
SWEDISH, SHIATSU AND
REFLEXOLOGY TECHNIQUES
Mark Beck
154 pp., 6” x 9”, Softcover, ©2002
ISBN-10: 0-7668-3760-2
ISBN-13: 978-0-7668-3760-7
THEORY AND PRACTICE OF
THERAPEUTIC MASSAGE CD-ROM
CD-ROM, ©2002
ISBN-10: 1-56253-798-9
ISBN-13: 978-1-56253-798-2
3. Body Mechanics
4. Basic Massage
PROFESSIONAL’S REFLEXOLOGY
HANDBOOK
Shelley Hess
174 pp., 6” x 9”, Softcover, ©1997
ISBN-10: 1-56253-334-7
ISBN-13: 978-1-5625-3334-2
SHIATSU MASSAGE
Erica Miller
158 pp., 6” x 9”, Softcover, ©1996
ISBN-10: 1-56253-264-2
ISBN-13: 978-1-5625-3264-2
FUNDAMENTALS OF ANATOMY
AND PHYSIOLOGY, 2E
Dr. Donald C. Rizzo
528 pp., 8” x 10”, Softcover, ©2006
ISBN-10: 1-4018-7188-7
ISBN-13: 978-1-4018-7188-8
KINESIOLOGY FOUNDATIONS
FOR PTAS AND OTAS
LeAnne M. Conner, Daniel C. Snyder, &
Gregory F. Lorenz
496 pp., 7 3⁄8” x 9”, Softcover, ©2005
ISBN-10: 1-4018-1791-2
ISBN-13: 978-1-4018-1791-6
HUMAN DISEASES
Marianne Neighbors & Ruth Tannehill-Jones
454 pp., 8 ½” x 11”, Softcover, ©2000
ISBN-10: 0-7668-0214-0
ISBN-13: 978-0-7668-0214-8
MASAJE SHIATSU
Erica Miller
151 pp., 6” x 9”, Softcover, ©2000
ISBN-10: 8-4283-2687-8
ISBN-13: 978-8-4283-2687-2
revised!
Janet D’Angelo
Spa Business Strategies: A Plan for Success uses thought-provoking questionnaires,
practical examples and targeted worksheets guiding the reader through each facet of
business development. It covers important business topics such as the need to
develop a clear vision and solid business plan; understand demographics and
identifying their target market; finding the best location or purchasing an existing spa
business; planning the physical space or the architecture and design of their spa;
purchasing products and equipment; technology and computer systems; developing
key marketing tools and strategies; analyzing sales and productivity data; promoting
retail and service sales, developing excellent communication and customer service
skills, managing customer and employee relations; using financial management tools
and compensation strategies that will help them to maintain their business and
manage day to fay operations at maximum efficiency.
key features
• Provides relevant spa statistics and analysis of the spa industry.
• Provides an overview of current trends and discusses education that is needed to
take the spa industry to the next level as well as includes regulations which are
affecting the spa industry.
• New financial planning information as it relates to the architecture and design of
your spa.
• New information relative to assessing the market value of a spa and the feasability
for profit.
• Updated information on the latest spa equipment and technological tools.
• New illustrations and examples of marketing materials that can help you to grow
your business.
• Using simple and straightforward language the reader is walked through all
aspects of spa business development.
• Interactive approach and worksheets allows the reader to process information in a
simple yet meaningful way.
416 pp., 8” x 9 ¼”, Softcover, ©2010
ISBN-10: 1-4354-8209-3
ISBN-13: 978-1-4354-8209-8
supplements
WORKBOOK
ISBN-10: 1-4354-8210-7
ISBN-13: 978-1-4354-8210-4
COURSE MANAGEMENT GUIDE
CD-ROM
ISBN-10: 1-4354-8211-5
ISBN-13: 978-1-4354-8211-1
contents
SALON & SPA BUSINESS
Spa Business Strategies:
A Plan for Success,
Second Edition
1. What Is Your Vision?
2. The Spa Business.
3. Getting Down to Business.
4. Purchasing a Day Spa.
5. Architecture and Design of Your Spa.
6. Purchasing Professional Products.
7. Techno-savvy: Using Communication.
8. Marketing Your Spa.
9. Presentation IS Everything.
10. Sales and Service.
11. Maintaining Your Business.
Milady’s Successful Salon Management for Cosmetology Students, 5E
Edward J. Tezak
Successful Salon Management for Cosmetology Students, 5th Edition, provides a comprehensive overview of salon
ownership. From supplies and design to staffing and legal issues, this is an excellent guide for the student and
the professional alike. Written in easy to understand terms, the material addresses day-to-day operations of a
salon. This text addresses proper bookkeeping systems, labor laws, and salon policies and procedures.
43
key features
supplements
WORKBOOK
ISBN-10: 1-56253-680-X
ISBN-13: 978-1-56253-680-0
INSTRUCTOR MANUAL
ANSWER KEY
ISBN-10: 1-56253-681-8
ISBN-13: 978-1-56253-681-7
EXAM REVIEW
ISBN-10: 1-56253-682-6
ISBN-13: 978-1-56253-682-4
• Chapter on legal employment issues provides insight into applicable labor law.
• Presents ideal types of space for salon use and includes interior design tips.
• Provides a complete guide to selecting employees.
• Reviews supplies and ordering issues pertaining to salons and provides a complete list of necessary salon items.
contents
1: Salon Types and Their Locations. 2: Types of Leases and Rent Agreements. 3: Permits, Public Utilities, and Insurance. 4:
Financing the New Salon. 5: Decorating and Arranging the Reception Area. 6: Decorating and Arranging the Styling Area. 7:
The Supply Room. 8: Salon Personnel. 9: Labor Related Laws. 10: Salon Operating Costs. 11: Salon Forms and Items for Record
Keeping. 12: Use of Beauty Schools by Beauty Salons. 13: Salon Advertising. 14: Merchandising (Selling) in a Beauty Salon. 15:
Key Points for Successful Salon Operation Reviewed. Answers to Review Questions.
205 pp., 7 3⁄8” x 9 ½”, Softcover, ©2002
ISBN-10: 1-56253-679-6 | ISBN-13: 978-1-56253-679-4
800.998.7498 x2700
BUSINESS TRAINING
BUSINESS FUNDAMENTALS
FOR SALON AND SPA PROFESSIONALS
Power Your Passion
Milady’s Business Fundamentals is the industry’s premier
partnership program. It is designed to provide schools with
a comprehensive solution for adding business training to
their student curriculum. Schools that choose to participate
in this partnership will be provided with a “leading-edge”
business skills curriculum, extensive teacher training and
on-going support. It is designed to help elevate tuition
rates as well as raise the teaching skills of your instructors,
and create students who are more qualified to graduate
into the professional ranks.
The systems taught in Business Fundamentals are time-tested
and proven methods used successfully by salon/spa
professionals. Students learn what tools top salon and spa
professionals use to attract clientele, increase sales, and grow
their income. Students will be prepared for immediate
success as they become more qualified to graduate into the
professional ranks upon leaving school.
SCHOOL | INSTRUCTOR SUPPORT:
• 24 MONTHS
• 7 ON-SITE TRAININGS (11 DAYS TOTAL)
• 30 SUPPORT PHONE CALLS
Program also available in Spanish!
44
“In the past year, our schools have experienced a
21% increase in clinic revenue and a 263%
increase in retail revenue. We attribute this increase
to a renewed focus on delivering quality customer
service by both students and instructors, improved
internal promotion in our student salon, and the
addition of the Business Fundamentals training
program to our curriculum. The Business
Fundamentals program, which includes exceptional
customer support, has made a dramatic impact on
this significant success.”
– Gary Yasuda, President, Milan Institute
Contact your sales representative for pricing and more information.
student coursework, an accompanying CD-ROM containing PowerPoint slides and forms, as well
as Milady’s Money Mastery: 3 Tools for Doubling Your Income Audio CDs, 2E. Over the course of
one year, Partner schools receive 7 training sessions (11 days) that are delivered at the school’s
location. This training is designed to educate each teacher on the materials of the program and
teach them how to effectively deliver it in the classroom. During the initial certification training
they are taken through the entire curriculum class-by-class and experience each class from both
the student and the instructor’s perspective. The training is delivered by one of Milady’s highly
skilled business trainers who have spent years working with this material. At the end of the
program teachers are provided access to a Milady U Online Faculty Development course.
BUSINESS TRAINING
TEACHERS receive a Course Management Guide binder containing lesson plans,
Note: Upon completion of the partnership program teachers will have qualified for 12 total credits
and will receive their Master Educator Certification recognized by the National Accrediting
Commission of Cosmetology Arts and Sciences (NACCAS).
STUDENTS are provided a course book to use in their lessons along with Milady’s
Money Mastery: 3 Tools for Doubling Your Income Audio CDs, 2E. These CDs include the 3 key
principles of the program. Students listen in order to reinforce lessons learned in the classroom on
their own time and they can re-listen to specific tracks when needed to master the program’s skills.
They will practice and master these skills throughout their schooling before entering their career,
making them more marketable. This course prepares them for immediate success and will increase
their chances for employment upon graduation.
45
BUSINESS TRAINING
SCHOOL OWNERS | ADMINISTRATORS
are provided an array of marketing
support materials in order to help them implement the program into their school(s) in a seamless fashion. 1) A recruiting video
communicates the benefits of enrolling in a “Business Fundamentals Partner School” to prospective students. 2) Print marketing
collateral in the form of posters, flyers, and shelf talkers provides the school with the necessary tools to market their program
and the advantages they can offer prospective students. 3) Electronic files are provided for placing Business Fundamentals
graphics on your school website to market the program to prospective students.
SOME OF WHAT IS COVERED
DURING THE PROGRAM:
•
•
•
•
•
•
•
•
•
•
•
•
•
46
Accountability
Knowing Your Numbers
Finding Your Clients Needs and Making Powerful
Recommendations
How to Retail Successfully
Growing Your Daily Sales
Attracting Your Ideal Clients
Marketing & Promotions
Creating a “WOW” Customer Experience
Connecting and Communicating with Your Clients
Managing Your Finances
Creating Your Personal Roadmap
Balancing It All: Work, Home, and Family
REAL-LIFE SUCCESS STORIES!
(Numbers reflect annual increase)
* Contact your sales
representative for
prices and further
information.
•
•
•
•
•
•
Tana – Massage Therapist $30,864.57
Lorraine – Nail Technician $8,446.10
Amy – Hairdresser $23,045.83
Kathleen – Hairdresser $31,882.12
Janet – Esthetician $33,714.57
Terry – Hairdresser $15,643.29
Career
Institute
Approved as a Provider of
Continuing Education by
the National Accrediting
Commission of Cosmetology
Arts & Sciences
See page 3 for Online Instructor Training Courses
Our Mission
The Mission of Milady’s Career Institute is to enrich lives by revealing the
wonder, relevance, excitement, and value of creativity, laughter, and
learning. This is accomplished by facilitating inspiring, innovative, and
energetic education and business consultation services whenever and
wherever they are needed with a sense of pride, respect, and integrity.
Master Educator
Topics
INSTRUCTOR TRAINING
MILADY’S
◆ Achieving Excellence Through Effective
Goal Management
◆ Achieving Results for Diverse Learner
◆ Communicating Confidently
◆ Developing and Using Educational Aids
◆ Developing a Dynamic Program of Study
◆ Developing Effective Educator Relationships
◆ Dynamic Team Building
Our Delivery of Lifelong
Education Opportunities
Milady’s Career Institute provides lifelong education and
training in a variety of settings and in association with
many industry partners. Educators can take advantage of
events through State Association Sponsored Events, Career
Institute Regional Events, and In-Service Events hosted by
Individual Schools.
◆ High-Impact Teaching Skills and Presentation
Techniques
◆ Identifying and Developing the Characteristics
of a Master Educator
◆ Improving Productivity Through Professional
Performance Evaluation
◆ Leading and Teaching Through Change
◆ Learning is a Laughing Matter
◆ Multiple Methods for Multiple Intelligences
47
◆ Powerful Teaching and Learning Methods
◆ Results-Oriented Classroom Management
◆ Revolutionizing the Client Experience
Milady’s Career Institute also offers quality consulting
services in the areas of Accreditation Compliance,
Curriculum Development, and School Administration.
◆ Student Evaluation and Testing Methods
◆ Student Retention for Schools
◆ Survival Strategies for a Winning Career
◆ Teaching Essential Business Skills for Success
Milady’s Career Institute continually strives to revise, update
and introduce new workshop content to reflect the most
recent training techniques, industry information, and
technologies available today.
◆ Teaching in a Dynamic Clinic
◆ Teaching Study and Testing Skills
◆ Teaching to Diverse Learning Styles
◆ The Teaching Plan and Learning Environment
800.998.7498 x2700
INSTRUCTOR TRAINING
Milady is Pleased to
Announce the Following
Master Educator Regional
Events for 2009!
Pricing Structure for 2009*
• Tuition includes energy breaks, workbooks,
handouts, and certificates of completion
• Two-Day Event Tuition: $250.00 per person;
• 30 Day Early Bird Discount: $200.00 per person
• Late Registration: Add $50 to applicable Tuition
APRIL 19 – 20, 2009 | HOUSTON, TX
◆ Multiple Methods for Multiple Intelligences
Dates and locations are pending based on securing
hotel contracts for each event. Milady reserves the
APRIL 26 – 27, 2009 | ORLANDO, FL
right to cancel events up to 15 days prior to an
◆ Survival Strategies for a Winning Career
event based on low registration. Please verify the
◆ High Impact Teaching Skills and Presentation Techniques
event will take place as scheduled and then take
advantage of 14-day advance airfare purchases.
JUNE 7 – 8, 2009 | PHILADELPHIA, PA
◆ Developing a Dynamic Program of Study
◆ Teaching Study and Testing Skills
* Pricing subject to change. Please check our website
for the most up-to-date pricing.
SEPTEMBER 13 – 14, 2009 | CHICAGO, IL
◆ Revolutionizing the Client Experience
◆ Teaching Plan and Learning Environment
OCTOBER 25 – 26, 2009 | BELMONT, CA
◆ Leading and Teaching through Change
To register or receive further information,
call 1-800-998-7498 ext. 2700
For more information on Milady’s Career Institute,
program descriptions, and event postings, please visit
our website at www.milady.cengage.com/careerinst.
A New Direction
in Learning
48
Comprehensive Consulting Services
Milady’s Career Institute supports the principles of accreditation for schools in post-secondary education. We promote standards
of education in cosmetology and work to advance and improve the standards of service to the public in the field of
cosmetology. We are available to assist schools in their effort to maintain prescribed standards, assure quality programs for
students, and to cooperate with other organizations representing cosmetology to further improve the best interests of education
in cosmetology. In our effort to assist schools and contribute to the improvement of the cosmetology industry as a whole,
Milady’s Career Institute has incorporated comprehensive consulting services for schools in the areas of Accreditation
Compliance, Curriculum Development, School Administration, and New Schools starting up.
Letha Barnes
revised!
The first edition of Milady's Master Educator revolutionized Teacher Training in
the field of cosmetology and changed the future of the beauty industry. The
revised 2008 edition will do even more. This new two-volume approach to
teacher development is the most extraordinary teacher-training program
available today. It is a program of learning for certified educators and student
instructors alike. The first volume of the 2008 edition is designed to meet all the
criteria established by national testing and accreditation agencies. The second
volume delivers powerful content that will enable dedicated new educators to
out-perform other entry-level educators. In addition, this volume will further
develop professional educators to be the best they can possibly be and brings
exciting content to the classroom. Don't miss this opportunity to ignite that
spark that made you want to become an educator in the first place or to
motivate your success toward your new goal as an educator in the exciting field
of cosmetology!
STUDENT COURSE BOOK
456 pp., 8 ½” x 11”, Softcover, ©2009
ISBN-10: 1-4283-2151-9 | ISBN-13: 978-1-4283-2151-9
EXAM REVIEW
ISBN-10: 1-4283-2154-3 | ISBN-13: 978-1-4283-2154-0
STUDENT COURSE BOOK BUNDLED WITH EXAM REVIEW
ISBN-10: 1-4354-3322-X | ISBN-13: 978-1-4354-3322-9
facilitator resources
ISBN-10: 1-4283-2152-7 | ISBN-13: 978-1-4283-2152-6
ISBN-10: 1-4283-2153-5 | ISBN-13: 978-1-4283-2153-3
DVD SERIES
* 8-Tape VHS Video Library still available
ISBN-10: 1-4180-2926-2 | ISBN-13: 978-1-4180-2926-5
Demo ISBN-10: 1-4180-2880-0 | ISBN-13: 978-1-4180-2880-0
COMPLETE FACILITATOR PACKAGE
* Includes DVD Series, Course Management Guide, Student Course Book, and Exam Review
ISBN-10: 1-4354-3323-8 | ISBN-13: 978-1-4354-3323-6
contents
VOLUME I: Basic Teaching Skills for
Career Education Instructors
1. The Career Education Instructor
2. The Teaching Plan and Learning
Environment
3. Basic Learning Styles and Principles
4. Effective Classroom Management and
Supervision
5. Basic Methods of Teaching and
Learning
6. Program Review, Development and
Lesson Planning
7. Educational Aids and Technology in
the Classroom
8. Effective Presentations
9. Assessing Progress and Advising
Students
10. Making the Student Salon an
Adventure
11. Career and Employment Preparation
VOLUME II: Professional Development
for Career Education Instructors
1. Educator Relationships
2. Achieving Learner Results
3. Learning is a Laughing Matter
4. Teaching Study and Testing Skills
5. Teaching Success Strategies for a
Winning Career
6. Teams at Work
7. Communicating Confidently
8. The Art of Retaining Students
9. Evaluating Professional Performance
INSTRUCTOR TRAINING
Milady’s Master Educator,
Second Edition
49
Deliver the knowledge and skills needed by
the industry's future educators as well as
strengthen the expertise and abilities of
today's teachers.
800.998.7498 x2700
REFERENCE TITLES
PASSION: A SALON PROFESSIONAL’S HANDBOOK
FOR BUILDING A SUCCESSFUL BUSINESS
GETTING IT RIGHT: MILADY’S SURVIVAL GUIDE
FOR COSMETOLOGY STUDENTS
ISBN-10: 0-9650-7778-0 | ISBN-13: 978-0-9650-7778-1
ISBN-10: 1-4018-1732-7 | ISBN-13: 978-1-4018-1732-9
MILADY’S REFERENCE CD-ROM
A SURVIVAL GUIDE FOR COSMETOLOGISTS
Student Version
ISBN-10: 1-4018-1545-6 | ISBN-13: 978-1-4018-1545-5
ISBN-10: 0-7668-6376-X | ISBN-13: 978-0-7668-6376-7
School Version
ISBN-10: 0-7668-6377-8 | ISBN-13: 978-0-7668-6377-4
* Bundle with any textbook bundle and SAVE $!
MILADY’S STUDENT REFERENCE FOR ANATOMY
& PHYSIOLOGY
MILADY’S HAIR CARE PRODUCTS &
INGREDIENTS DICTIONARY
ISBN-10: 1-56253-919-1 | ISBN-13: 978-1-56253-919-1
MILADY’S ILLUSTRATED COSMETOLOGY
DICTIONARY, 2E
50
ISBN-10: 1-56253-667-2 | ISBN-13: 978-1-56253-667-1
* eBook available on www.milady.cengage.com
4-Color, 8 ½” x 11”, Spiral Bound, ©2005
ISBN-10: 1-4018-9747-9 | ISBN-13: 978-1-4018-9747-5
ALSO AVAILABLE IN SPANISH!
ISBN-10: 1-4018-9748-7 | ISBN-13: 978-1-4018-9748-2
MILADY’S STANDARD WALL CHARTS
Color, 26 ½” x 36”, ©2004, Full Set of 8
ISBN-10: 1-4390-5942-X | ISBN-13: 978-1-4390-5942-5
*Not available individually
• Anatomy of the Hand & Arm
• Bones of the Head & Face
• Circulation of the Blood
• Histology of Hair & Follicle
• Histology of Skin, Hair, Glands
• Motor Points of the Face
• Muscles of Head, Face, Neck
• Nerves of Head, Face, Neck
COMING SUMMER 2009!
MILADY’S SKIN CARE AND COSMETIC
INGREDIENTS DICTIONARY, 3E
ISBN-10: 1-4354-8020-1 | ISBN-13: 978-1-4354-8020-9
* See page 29 for full description
A to Z’s of Clipper Cutting, The
VHS, ©1997
ISBN-10: 1-56253-426-2 | ISBN-13: 978-1-56253-426-4
Professional Men’s Hairdressing: Traditional and Modern Barbering
296 pp., 8½” x 11”, Softcover, ©2004
ISBN-10: 1-86152-916-3 | ISBN-13: 978-1-86152-916-9
For Men Only: Styling and Techniques
160 pp., 8½” x 11”, Softcover, ©1995
ISBN-10: 1-56253-203-0 | ISBN-13: 978-1-56253-203-1
Professional Men’s Services
7 3⁄8” x 9¼”, Softcover, ©2007
Facial Massage, Shaving, and Hair Design (112 pp.)
ISBN-10: 1-4180-5084-9 | ISBN-13: 978-1-4180-5084-9
Hair Coloring and Hair Restoration (128 pp.)
ISBN-10: 1-4180-5090-3 | ISBN-13: 978-1-4180-5090-0
Hair Cutting and Styling (144 pp.)
ISBN-10: 1-4180-5089-X | ISBN-13: 978-1-4180-5089-4
Career Management for Barbers (64 pp.)
ISBN-10: 1-4180-5088-1 | ISBN-13: 978-1-4180-5088-7
Men’s Hairstyling and Beard Design DVD
©2006
ISBN-10: 1-4180-6533-1 | ISBN-13: 978-1-4180-6533-1
Professional Men’s Hairdressing: The Art of Cutting and Styling
152 pp., 8½” x 11”, Hardcover, ©2003
ISBN-10: 1-86152-902-3 | ISBN-13: 978-1-86152-902-2
COSMETOLOGY
A Holistic Guide to Anatomy & Physiology for Beauty Therapists
296 pp., 8½” x 11”, Softcover, ©2002
ISBN-10: 1-86152-976-7 | ISBN-13: 978-1-86152-976-3
Professional Beauty Care Daily Appointment Book w/Reference Guide
384 pp., 8½” x 11”, Spiral-bound, ©2001
ISBN-10: 0-7668-2906-5 | ISBN-13: 978-0-7668-2906-0
Adding It Up, Math in Your Cosmetology Career
224 pp., Softcover, ©1992
ISBN-10: 1-56253-062-3 | ISBN-13: 978-1-56253-062-4
Professional Beauty Therapy, 3E
650 pp., 8½” x 11”, Softcover, ©2007
ISBN-10: 1-8448-0696-0 | ISBN-13: 978-1-8448-0696-6
Aromatherapy for the Beauty Therapist
208 pp., 8½” x 11”, Softcover, ©2001
ISBN-10: 1-86152-663-6 | ISBN-13: 978-1-86152-663-2
SalonOvations’ Guide to Aromatherapy
207 pp., 6” x 9”, Softcover, ©1996
ISBN-10: 1-56253-313-4 | ISBN-13: 978-1-56253-313-7
Beauty Basics, 2E
140 pp., 8½” x 11”, Softcover, ©2007
ISBN-10: 1-8448-0694-4 | ISBN-13: 978-1-8448-0694-2
Spa Encyclopedia: A Guide to Treatments & Their Benefits for
Health & Healing, The
174 pp., 8½” x 11”, Softcover, ©2002
ISBN-10: 1-56253-868-3 | ISBN-13: 978-1-56253-868-2
Beauty Therapy: The Foundations
604 pp., 8½” x 11”, Softcover, ©2007
ISBN-10: 1-8448-0695-2 | ISBN-13: 978-1-8448-0695-9
Essential Guide to Holistic & Complementary Therapy, The
392 pp., 8½” x 11”, Softcover, ©2005
ISBN-10: 1-8448-0026-1 | ISBN-13: 978-1-8448-0026-1
Milady’s Black Cosmetology
184 pp., 7” x 9¾”, Softcover, ©1990
ISBN-10: 0-8735-0377-5 | ISBN-13: 978-0-8735-0377-8
ALSO AVAILABLE
BARBERING
Total Look: The Style Guide for Hair and Makeup Professionals, The
232 pp., 8½” x 11”, Softcover, ©2000
ISBN-10: 0-3336-9948-3 | ISBN-13: 978-0-3336-9948-5
You and Your Clients: Human Relations for Cosmetology
161 pp., 7¼” x 9¼”, Softcover, ©1991
ISBN-10: 1-56253-058-5 | ISBN-13: 978-1-56253-058-7
ESTHETICS
Black Skin Care for the Practicing Professional
235 pp., 8½” x 11”, Softcover, ©1999
ISBN-10: 1-56253-352-5 | ISBN-13: 978-1-56253-352-6
Clinical Cosmetology: A Medical Approach to Esthetic Procedures
464 pp., 6” x 9”, Softcover, ©1993
ISBN-10: 1-56253-056-9 | ISBN-13: 978-1-56253-056-3
Esthetician’s Guide to Business Management
320 pp., 7 3⁄8” x 9¼”, Softcover, ©1994
ISBN-10: 1-56253-127-1 | ISBN-13: 978-1-56253-127-0
How to Create the Perfect Eyebrow
174 pp., 7 7⁄8” x 9”, Softcover, ©2004
ISBN-10: 1-4018-3335-7 | ISBN-13: 978-1-4018-3335-0
Makeup Techniques
168 pp., 8½” x 11”, Hardcover, ©1994
ISBN-10: 1-56253-142-5 | ISBN-13: 978-1-56253-142-3
Milady’s Hair Removal Techniques: A Comprehensive Manual
304 pp., 8½” x 11”, Softcover, ©2004
ISBN-10: 1-4018-1555-3 | ISBN-13: 978-1-4018-1555-4
188 pp., 8½” x 11”, Softcover, ©2004
ISBN-10: 1-4018-4524-X | ISBN-13: 978-1-4018-4524-7
Milady’s Professional Esthetics DVD Series
DVD, ©2007
Acne and Extraction, and Epilation: 1:18 Running Time
ISBN-10: 1-4180-6118-2 | ISBN-13: 978-1-4180-6118-0
Exfoliation and Corrective Skin Treatments: 1:40 Running Time
ISBN-10: 1-4180-6119-0 | ISBN-13: 978-1-4180-6119-7
Facials: 1:39 Running Time
ISBN-10: 1-4180-6122-0 | ISBN-13: 978-1-4180-6122-7
Milady’s Step-by-Step Makeup DVD Series
DVD, ©2006
ISBN-10: 1-4180-2927-0 | ISBN-13: 978-1-4180-2927-2
Demo ISBN-10: 1-4180-2888-6 | ISBN-13: 978-1-4180-2888-6
Milady’s The Clinical Esthetician: An Insiders Guide to Succeeding
in a Medical Office
312 pp., 7 3⁄8” x 9¼”, Softcover, ©2004
ISBN-10: 1-4018-1788-2 | ISBN-13: 978-1-4018-1788-6
51
Milady’s Waxing Made Easy: A Step-by-Step Guide
108 pp., 5½” x 8½”, Softcover, ©1993
ISBN-10: 1-56253-171-9 | ISBN-13: 978-1-56253-171-3
SalonOvations’ Advanced Skin Care Handbook
320 pp., 8½” x 11”, Softcover, ©1994
ISBN-10: 1-56253-045-3 | ISBN-13: 978-1-56253-045-7
Understanding Cosmetic Procedures: Surgical and Non-Surgical
288 pp., 7 3⁄8” x 9¼”, Softcover, ©2006
ISBN-10: 1-4018-9745-2 | ISBN-13: 978-1-4018-9745-1
800.998.7498 x2700
ALSO AVAILABLE
HAIR COLORING
Art of Hair Colouring, The
152 pp., 8½” x 11”, Hardcover, ©1998
ISBN-10: 1-86152-894-9 | ISBN-13: 978-1-86152-894-0
Double Your Haircolor Income in 30 Days!
224 pp., 6” x 9”, Softcover, ©2005
ISBN-10: 1-4018-4461-8 | ISBN-13: 978-1-4018-4461-5
Colour Book, The
260 pp., 8½” x 11”, Softcover, ©2005
ISBN-10: 1-8448-0141-1 | ISBN-13: 978-1-8448-0141-1
Haircoloring in Plain English: A Practical Guide for Professionals
191 pp., 8½” x 11”, Softcover, ©1999
ISBN-10: 1-56253-357-6 | ISBN-13: 978-1-56253-357-1
Corrective Haircoloring: A Hands-On Approach
112 pp., 8½” x 11”, Softcover, ©1992
ISBN-10: 1-56253-083-6 | ISBN-13: 978-1-56253-083-9
Milady’s Standard Hair Coloring Manual and Activities Book
184 pp., 8½” x 11”, Softcover, ©1998
ISBN-10: 1-56253-356-8 | ISBN-13: 978-1-56253-356-4
HAIR CUTTING & STYLING
28 Black Styles
62 pp., 8½” x 11”, Softcover, ©1992
ISBN-10: 1-56253-042-9 | ISBN-13: 978-1-56253-042-6
Milady’s Razor Cutting
56 pp., 8½” x 11”, Softcover, ©1994
ISBN-10: 1-56253-180-8 | ISBN-13: 978-1-56253-180-5
28 Styles for Student Practice
62 pp., 8½” x 11”, Softcover, ©1991
ISBN-10: 1-56253-070-4 | ISBN-13: 978-1-56253-070-9
Natural Hair Care and Braiding
256 pp., 8½” x 11”, Softcover, ©1998
ISBN-10: 1-56253-316-9 | ISBN-13: 978-1-56253-316-8
A to Z’s of Clipper Cutting, The
VHS, ©1997
ISBN-10: 1-56253-426-2 | ISBN-13: 978-1-56253-426-4
Patrick Cameron: Dressing Long Hair
Book 1: 144 pp., 8½” x 11”, Hardcover, ©1997
ISBN-10: 1-86152-701-2 | ISBN-13: 978-1-86152-701-1
Book 2: 80 pp., 8½” x 11”, Hardcover, ©2000
ISBN-10: 1-86152-684-9 | ISBN-13: 978-1-86152-684-7
African-Caribbean Hairdressing
304 pp., 8½” x 11”, Softcover, ©2002
ISBN-10: 1-86152-804-3 | ISBN-13: 978-1-86152-804-9
Art of Dressing Long Hair, The
156 pp., 8½” x 11”, Hardcover, ©2003
ISBN-10: 1-86152-939-2 | ISBN-13: 978-1-86152-939-8
Bridal Hair
144 pp., 8½” x 11”, Hardcover, ©1998
ISBN-10: 1-86152-893-0 | ISBN-13: 978-1-86152-893-3
Business of Bridal Beauty, The
304 pp., 8½” x 11”, Softcover, ©1998
ISBN-10: 1-56253-338-X | ISBN-13: 978-1-56253-338-0
Cutting Book: The Official Guide to Cutting at Levels 2 & 3, The
256 pp., 8½” x 11”, Softcover, ©2007
ISBN-10: 1-8448-0620-0 | ISBN-13: 978-1-8448-0620-1
Essensuals, Next Generation: Toni & Guy Step By Step
76 pp., 8½” x 11”, Hardcover, ©2001
ISBN-10: 1-86152-955-4 | ISBN-13: 978-1-86152-955-8
Hair Care and Styling for Men: A Guide to Healthier Looking Hair
208 pp., 8½” x 11”, Softcover, ©2002
ISBN-10: 0-7668-3817-X | ISBN-13: 978-0-7668-3817-8
Mahogany Hairdressing: Steps to Cutting, Coloring and Finishing Hair
144 pp., 8½” x 11”, Softcover, ©1998
ISBN-10: 1-86152-693-8 | ISBN-13: 978-1-86152-693-9
Professional Hairdressing: The Official Guide to S/NVQ Level 3, 5E
324 pp., 8½” x 11”, Softcover, ©2007
ISBN-10: 1-8448-0697-9 | ISBN-13: 978-1-8448-0697-3
Professional Men’s Hairdressing: Traditional and Modern Barbering
296 pp., 8½” x 11”, Softcover, ©2004
ISBN-10: 1-86152-916-3 | ISBN-13: 978-1-86152-916-9
SalonOvations’ Beautiful Black Styles
160 pp., 8½” x 11”, Softcover, ©1995
ISBN-10: 1-56253-222-7 | ISBN-13: 978-1-56253-222-2
SalonOvations’ Braids & Updos Made Easy
128 pp., 8½” x 11”, Softcover, ©1996
ISBN-10: 1-56253-318-5 | ISBN-13: 978-1-56253-318-2
SalonOvations’ Children’s Styles
144 pp., 8½” x 11”, Softcover, ©1996
ISBN-10: 1-56253-310-X | ISBN-13: 978-1-56253-310-6
SalonOvations’ The Multicultural Client: Cuts, Styles &
Chemical Services
333 pp., 8” x 10”, Softcover, ©1996
ISBN-10: 1-56253-178-6 | ISBN-13: 978-1-56253-178-2
World of Wigs, Weaves, and Extensions, The
162 pp., 8” x 9¼”, Softcover, ©2002
ISBN-10: 1-56253-844-6 | ISBN-13: 978-1-56253-844-6
Mature Elegance: Styles and Techniques for Mature Clients
185 pp., 8½” x 11”, Softcover, ©1998
ISBN-10: 1-56253-339-8 | ISBN-13: 978-1-56253-339-7
52
NAIL TECHNOLOGY
Complete Nail Technician, The
328 pp., 8½” x 11”, Softcover, ©2004
ISBN-10: 1-84480-139-X | ISBN-13: 978-1-84480-139-8
Salon Professional’s Guide to Foot Care, The
240 pp., 8½” x 11”, Softcover, ©1999
ISBN-10: 1-56253-332-0 | ISBN-13: 978-1-56253-332-8
Encyclopedia of Nails, 2E, The
480 pp., 8½” x 11”, Softcover, ©2006
ISBN-10: 1-8448-0460-7 | ISBN-13: 978-1-8448-0460-3
SalonOvations’ Nail Q & A Book
208 pp., 6” x 9”, Softcover, ©1996
ISBN-10: 1-56253-266-9 | ISBN-13: 978-1-56253-266-6
Milady’s Guide to Owning and Operating a Nail Salon
150 pp., 7¼” x 9”, Softcover, ©1994
ISBN-10: 1-56253-201-4 | ISBN-13: 978-1-56253-201-7
Spa Manicuring
208 pp., 8½” x 11”, Softcover, ©2000
ISBN-10: 1-56253-460-2 | ISBN-13: 978-1-56253-460-8
Nail Structure and Product Chemistry, 2E
336 pp., 7 3⁄8” x 9¼”, Softcover, ©2005
ISBN-10: 1-4018-6709-X | ISBN-13: 978-1-4018-6709-6
ALSO AVAILABLE
SALON AND SPA
101 Salon Promotions
237 pp., 8½” x 11”, Softcover, ©1999
ISBN-10: 1-56253-358-4 | ISBN-13: 978-1-56253-358-8
Profit Factor CD-ROM w/Handbook, The
©2004
ISBN-10: 0-9650-7775-6 | ISBN-13: 978-0-9650-7775-0
Answers to Common Salon Problems: SalonOvations’ Audio Tapes
Audiocassette, ©1996
ISBN-10: 1-56253-343-6 | ISBN-13: 978-1-56253-343-4
Recruiting for Excellence CD-ROM w/Handbook
©2004
ISBN-10: 0-9650-7773-X | ISBN-13: 978-0-9650-7773-6
Assistant Training Tools Manual w/CD-ROMs
197 pp., Binder, ©2005
ISBN-10: 1-4180-7331-8 | ISBN-13: 978-1-4180-7331-2
Safety and Health in the Salon
Facilitator’s Guide: 228 pp., 8½” x 11”, Softcover, ©2001
Training Video: 36:30 (Running Time), VHS, ©2001
ISBN-10: 1-56253-709-1 | ISBN-13: 978-1-56253-709-8
Booth Renters: Management System Manual
135 pp., Binder, ©2002
ISBN-10: 1-4180-7333-4 | ISBN-13: 978-1-4180-7333-6
Bottom Line Results Manual *For Sales Consultants
74 pp., Binder, ©1999
ISBN-10: 0-9650-7770-5 | ISBN-13: 978-0-9650-7770-5
Coaching Solution 2.0 CD-ROM, The
©2000
ISBN-10: 1-4180-7335-0 | ISBN-13: 978-1-4180-7335-0
Front Desk Management System Manual
142 pp., Binder, ©2003
ISBN-10: 1-4180-7330-X | ISBN-13: 978-1-4180-7330-5
Salons and Computers: A Starters Guide for Success
212 pp., 8½” x 11”, Softcover, ©1999
ISBN-10: 1-56253-354-1 | ISBN-13: 978-1-56253-354-0
Salon & Spa Management Tools Manual w/CD-ROM
359 pp., Binder, ©2008
ISBN-10: 1-4283-5317-8 | ISBN-13: 978-1-4283-5317-6
SalonOvations’ Day Spa Operations
151 pp., 8” x 10”, Hardcover, ©1996
ISBN-10: 1-56253-255-3 | ISBN-13: 978-1-56253-255-0
SalonOvations’ Day Spa Techniques
197 pp., 8” x 10”, Hardcover, ©1996
ISBN-10: 1-56253-261-8 | ISBN-13: 978-1-56253-261-1
Life Management Skills for Cosmetology, Barber-Styling,
and Nail Technology
143 pp., 8½” x 11”, Softcover, ©1996
ISBN-10: 1-56253-252-9 | ISBN-13: 978-1-56253-252-9
SalonOvations’ In the Bag: Selling in the Salon
288 pp., 7 3⁄8” x 9¼”, Softcover, ©1995
ISBN-10: 1-56253-236-7 | ISBN-13: 978-1-56253-236-9
Managing Your Business: Milady’s Guide to the Salon
212 pp., 7 1⁄8” x 9¼”, Softcover, ©1994
ISBN-10: 1-56253-084-4 | ISBN-13: 978-1-56253-084-6
SalonOvations’ Marketing & Advertising for the Salon
368 pp., 6” x 9”, Softcover, ©1996
ISBN-10: 1-56253-262-6 | ISBN-13: 978-1-56253-262-8
Milady’s HIV/AIDS & Hepatitis: Everything You Need to Know to Protect
Yourself and Others
160 pp., 6” x 9”, Softcover, ©1994
ISBN-10: 1-56253-175-1 | ISBN-13: 978-1-56253-175-1
SalonOvations’ Picture This: Your Image in Print
157 pp., 6” x 9”, Softcover, ©1997
ISBN-10: 1-56253-317-7 | ISBN-13: 978-1-56253-317-5
Milady’s The Salon Biz: Tips for Success
136 pp., 6” x 9”, Softcover, ©1992
ISBN-10: 1-56253-048-8 | ISBN-13: 978-1-56253-048-8
Money Mastery: 3 Tools for Doubling Your Income, 2E
Audio CDs, ©2009
ISBN-10: 1-4354-1308-3 | ISBN-13: 978-1-4354-1308-5
Passion: A Salon Professional’s Handbook for Building a Successful
Business
200 pp., 5¼” x 8½”, Softcover, ©2005
ISBN-10: 0-9650-7778-0 | ISBN-13: 978-0-9650-7778-1
Payday *For Sales Consultants
Audio CDs, ©1999
ISBN-10: 0-9650-7779-9 | ISBN-13: 978-0-9650-7779-8
Playing it Safe: Milady’s Guide to Decontamination, Sterilization,
and Personal Protection
144 pp., 6” x 9”, Softcover, ©1994
ISBN-10: 1-56253-179-4 | ISBN-13: 978-1-56253-179-9
SalonOvations’ Salon Dialogue for Successful Results
208 pp., 8½” x 11”, Softcover, ©1998
ISBN-10: 1-56253-322-3 | ISBN-13: 978-1-56253-322-9
SalonOvations’ Staffing Policies & Procedures
165 pp., 6” x 9”, Softcover, ©1996
ISBN-10: 1-56253-314-2 | ISBN-13: 978-1-56253-314-4
SalonOvations’ Tax & Financial Primer
208 pp., 6” x 9”, Softcover, ©1996
ISBN-10: 1-56253-215-4 | ISBN-13: 978-1-56253-215-4
Spa & Salon Alchemy: Step By Step Spa Procedures
144 pp., 7 3⁄8” x 9 ¼”, Softcover, ©2006
ISBN-10: 1-4180-3263-8 | ISBN-13: 978-1-4180-3263-0
Spa & Salon Alchemy: The Ultimate Guide to Spa & Salon Ownership
192 pp., 7 3⁄8” x 9 ¼”, Softcover, ©2005
ISBN-10: 1-4018-7955-1 | ISBN-13: 978-1-4018-7955-6
53
800.998.7498 x2700
ALSO AVAILABLE
Previous Editions
BRAIDS & UPDOS MADE EASY
ISBN-10: 1-56253-318-5 | ISBN-13: 978-1-56253-318-2
LELA’S BRAIDING GALLERY
Seven-Tape Video Series
ISBN-10: 1-56253-441-6 | ISBN-13: 978-1-56253-441-7
Tape 1: Senegalese Twist & Corkscrew Curls
ISBN-10: 1-56253-434-3 | ISBN-13: 978-1-56253-434-9
Tape 2: Goddess, Casama, French Twist, & French Braid
ISBN-10: 1-56253-435-1 | ISBN-13: 978-1-56253-435-6
Tape 3: Tree Braid, Braid Weave, & Cornrows
ISBN-10: 1-56253-436-X | ISBN-13: 978-1-56253-436-3
Tape 4: How to Weave, Cut, Curl, & Style
ISBN-10: 1-56253-437-8 | ISBN-13: 978-1-56253-437-0
Tape 5: Silky Dreads
ISBN-10: 1-56253-438-6 | ISBN-13: 978-1-56253-438-7
Tape 6: Pixie Braids
ISBN-10: 1-56253-439-4 | ISBN-13: 978-1-56253-439-4
Tape 7: Video Braiding Magazine
ISBN-10: 1-56253-440-8 | ISBN-13: 978-1-56253-440-0
LONG-HAIR SYSTEM
ISBN: 0-8273-8730-X | ISBN-13: 978-0-8273-8730-0
MILADY’S HUMAN ANATOMY AND PHYSIOLOGY
WORKBOOK
ISBN-10: 1-56253-157-3 | ISBN-13: 978-1-56253-157-7
MILADY’S SKIN CARE AND COSMETIC INGREDIENTS
DICTIONARY, 2E
ISBN-10: 1-56253-660-5 | ISBN-13: 978-1-56253-660-2
MILADY’S STANDARD COSMETOLOGY, 2004
Hardcover ISBN-10: 1-56253-879-9 | ISBN-13: 978-1-56253-879-8
Softcover ISBN-10: 1-56253-880-2 | ISBN-13: 978-1-56253-880-4
Spanish Edition
ISBN-10: 1-4018-6608-5 | ISBN-13: 978-1-4018-6608-2
54
FACULTY SUPPLEMENTS
ISBN-10: 1-56253-903-5 | ISBN-13: 978-1-56253-903-0
Course Management Guide CD-ROM
ISBN-10: 1-56253-904-3 | ISBN-13: 978-1-56253-904-7
Course Management Guide CD-ROM Spanish Edition
ISBN-10: 1-4018-4881-8 | ISBN-13: 978-1-4018-4881-1
ISBN-10: 1-4018-3357-8 | ISBN-13: 978-1-4018-3357-2
Instructor Support Slides Spanish Edition
ISBN-10: 1-4018-9580-8 | ISBN-13: 978-1-4018-9580-8
Study Guide: The Essential Companion Answer Key
ISBN-10: 1-56253-889-6 | ISBN-13: 978-1-56253-889-7
Study Guide: The Essential Companion Answer Key Spanish Edition
ISBN-10: 1-4018-3121-4 | ISBN-13: 978-1-4018-3121-9
Theory/Practical Workbook Answer Key Spanish Edition
ISBN-10: 1-4018-1244-9 | ISBN-13: 978-1-4018-1244-7
Preparing for the Practical Exam: Cosmetology Instructor’s Manual
ISBN-10: 1-4018-1756-4 | ISBN-13: 978-1-4018-1756-5
STUDENT SUPPLEMENTS
Theory Workbook
ISBN-10: 1-56253-890-X | ISBN-13: 978-1-56253-890-3
Theory Workbook Spanish Edition
ISBN-10: 1-4018-1243-0 | ISBN-13: 978-1-4018-1243-0
Practical Workbook
ISBN-10: 1-56253-891-8 | ISBN-13: 978-1-56253-891-0
Practical Workbook Spanish Edition
ISBN-10: 1-4018-1242-2 | ISBN-13: 978-1-4018-1242-3
Milady’s Situational Problems for Cosmetology Students
ISBN-10: 1-4018-3895-2 | ISBN-13: 978-1-4018-3895-9
Milady’s Situational Problems for Cosmetology Students
Spanish Edition
ISBN-10: 1-4018-9579-4 | ISBN-13: 978-1-4018-9579-2
Exam Review
ISBN-10: 1-56253-892-6 | ISBN-13: 978-1-56253-892-7
Exam Review Spanish Edition
ISBN-10: 1-4018-1241-4 | ISBN-13: 978-1-4018-1241-6
Study Guide: The Essential Companion
ISBN-10: 1-56253-888-8 | ISBN-13: 978-1-56253-888-0
Study Guide: The Essential Companion Spanish Edition
ISBN-10: 1-4018-9286-8 | ISBN-13: 978-1-4018-9286-9
Study Summaries for Chinese, Korean and Vietnamese
Chinese ISBN-10: 1-4018-1085-3 | ISBN-13: 978-1-4018-1085-6
Korean ISBN-10: 1-4018-1084-5 | ISBN-13: 978-1-4018-1084-9
Vietnamese ISBN-10: 1-4018-1083-7 | ISBN-13: 978-1-4018-1083-2
Preparing for the Practical Exam: Cosmetology
ISBN-10: 1-4018-1532-4 | ISBN-13: 978-1-4018-1532-5
TECHNOLOGY RESOURCES
Milady’s Standard Cosmetology CD-ROM
Student ISBN-10: 1-56253-893-4 | ISBN-13: 978-1-56253-893-4
School ISBN-10: 1-56253-894-2 | ISBN-13: 978-1-56253-894-1
Milady’s Online Licensing Preparation: Cosmetology
ISBN-10: 1-4018-4467-7 | ISBN-13: 978-1-4018-4467-7
WEBTUTOR
Visit webtutor.thomsonlearning.com for a FREE Trial
WebCT Standalone
ISBN-10: 1-56253-901-9 | ISBN-13: 978-1-56253-901-6
Blackboard Standalone
ISBN-10: 1-56253-902-7 | ISBN-13: 978-1-56253-902-3
MILADY’S STANDARD NAIL TECHNOLOGY, 2003
ISBN-10: 1-56253-882-9 | ISBN-13: 978-1-56253-882-8
Spanish Edition
ISBN-10: 1-56253-911-6 | ISBN-13: 978-1-56253-911-5
FACULTY SUPPLEMENTS
ISBN-10: 1-56253-910-8 | ISBN-13: 978-1-56253-910-8
Course Management Guide CD-ROM
ISBN-10: 1-4018-4278-X | ISBN-13: 978-1-4018-4278-9
ISBN-10: 1-4018-4081-7 | ISBN-13: 978-1-4018-4081-5
STUDENT SUPPLEMENTS
Student Workbook
ISBN-10: 1-56253-907-8 | ISBN-13: 978-1-56253-907-8
Student Workbook Spanish Edition
ISBN-10: 1-56253-912-4 | ISBN-13: 978-1-56253-912-2
Exam Review
ISBN-10: 1-56253-909-4 | ISBN-13: 978-1-56253-909-2
Study Summary for Vietnamese
ISBN-10: 1-4018-1185-X | ISBN-13: 978-1-4018-1185-3
TECHNOLOGY RESOURCES
Milady’s Standard Nail Technology CD-ROM
Student ISBN-10: 1-56253-734-2 | ISBN-13: 978-1-56253-734-0
School ISBN-10: 1-56253-738-5 | ISBN-13: 978-1-56253-738-8
Milady’s Online Licensing Preparation: Nail Technology
ISBN-10: 1-4018-5197-5 | ISBN-13: 978-1-4018-5197-2
Milady’s Step-by-Step Makeup Videos & Course
Management Guide
VHS, 2003
3-Tape Set and Course Management Guide
ISBN-10: 1-4018-0660-0 | ISBN-13: 978-1-4018-0660-6
Theory and Application
ISBN-10: 1-4018-0701-1 | ISBN-13: 978-1-4018-0701-6
Makeup for Eyes, Eyebrows, Cheeks, and Lips
ISBN-10: 1-4018-0703-8 | ISBN-13: 978-1-4018-0703-0
Corrective Makeup
ISBN-10: 1-4018-0713-5 | ISBN-13: 978-1-4018-0713-9
MILADY’S STUDENT RETENTION PLAN
ISBN-10: 1-56253-676-1 | ISBN-13: 978-1-56253-676-3
Aromatherapy: Therapeutic Use of Essential Oils for Esthetics | Harrison....30
Art of African American Hair Design, The | Berry ..........................................13
B
Business Fundamentals for Salon and Spa Professionals | Milady .........44-46
F
Fundamentals of Anatomy and Physiology, 2E | Rizzo .................................42
G
Getting it Right! Milady’s Survival Guide for Cosmetology Students |
Levine & Gelb ...........................................................................................50
H
Hair Structure and Chemistry Simplified, 5E | Halal......................................20
Healing Massage: A Simple Approach | Walker & Walker.............................42
Holistic Guide to Reflexology, An | Parsons...................................................42
Human Diseases | Neighbors & Tannehill-Jones ...........................................42
Hydrotherapy for Health and Wellness:
Theory, Programs & Treatments | Eidson..................................................31
Milady’s Career Institute ..........................................................................47-48
Milady’s Guide to Lymph Drainage Massage | Moody French .....................42
Milady’s Hair Care Products & Ingredients Dictionary | Halal ......................50
Milady’s Illustrated Cosmetology Dictionary, 2E | Milady.............................50
Milady’s Massage Fundamentals Video Series | Beck...................................42
Milady’s Master Educator, 2E | Barnes..........................................................49
Milady’s Reference CD-ROM (Student & School) | Milady ...........................50
Milady’s Soft Skills: Interpersonal Skills for the Beauty Industry
DVD Series | Milady ..................................................................................21
Milady’s Skin Care and Cosmetic Ingredients Dictionary, 3E |
Michalun.............................................................................................29, 50
Milady’s Standard Comprehensive Training for Estheticians | Milady.....26-27
Milady’s Standard Cosmetology | Milady ................................................10-13
Milady’s Standard Cosmetology: Haircutting | Milady ............................14-15
Milady’s Standard Esthetics: Advanced | Milady .....................................24-25
Milady’s Standard Esthetics: Fundamentals, 10E | Milady ......................22-23
Milady’s Standard Nail Technology 5E, Revised | Milady ........................34-35
Milady’s Standard Professional Barbering, 4E | Milady...........................36-37
Milady’s Student Reference for Anatomy & Physiology | Milady .................50
Milady’s Standard Wall Charts | Milady ........................................................50
Milady’s Successful Salon Management for Cosmetology Students, 5E |
Tezak .........................................................................................................43
INDEX
A
O
Official Guide to Body Massage, 2E, The | O’Keefe.......................................42
P
K
Kinesiology Foundations for PTAs and OTAs | Conner, Snyder, & Lorenz .....42
M
Managing Physical Stress with Therapeutic Massage | Forman...................41
Marketing Massage: From First Job to Dream Practice, 2E | Roseberry .......40
Masaje Shiatsu | Miller..................................................................................42
Massage Basics: A Guide to Swedish, Shiatsu and Reflexology
Techniques | Beck .....................................................................................42
Massage Therapist’s Guide to Client Safety & Wellness, The | Ochsner .......39
Massage Therapy Career Guide for Hands-On Success, 2E | Capellini .........40
Milady U Online Admissions Training..............................................................3
Milady U Online Professional Development ................................................4-5
Milady U Online Instructor Training Program..................................................3
Milady U Online Licensing Preparation...........................................................2
Milady’s Aesthetician Series | Hill..................................................................32
• A Comprehensive Guide to Equipment
• Advanced Face and Body Treatments for the Spa
• Advanced Hair Removal
• Building Your Medispa Business
• Botox®, Dermal Fillers, and Sclerotherapy
• Common Drugs and Side Effects: A Handbook for the Aesthetician
• Common Skin Diseases: A Handbook for the Aesthetician
• Ensuring an Optimal Outcome in Skin Care
• Lasers and Light Therapy
• Medical Terminology: A Handbook for the Skin Care Specialist
• Microdermabrasion, 2E
• Peels and Peeling Agents
• Permanent Makeup: Tips and Techniques
• The Cosmetic Surgery Patient: The Aesthetician’s Role
Passion | Fields-Carder...................................................................................50
Pamela Hill Institute Aesthetic DVDs.............................................................33
• Fitzpatrick Skin Typing and Aging Analysis
• Microdermabrasion
• Peels and Chemical Exfoliation
• Skin Care by Skin Type
• Wound Healing
Professional’s Reflexology Handbook | Hess.................................................42
S
Shiatsu Massage | Miller ...............................................................................42
Skin Care Beyond the Basics, 3E | Lees .........................................................28
Spa Business Strategies: A Plan for Success, 2E | D’Angelo..........................43
Spa Therapy | Crebbin-Bailey, Harrington, & Harcup.....................................42
Survival Guide for Cosmetologists, A | Levine & Gelb ..................................50
55
T
theEDGE by Milady, metroluxe edition | Milady......................................16-17
theEDGE by Milady, muse edition | Milady..............................................18-19
Theory & Practice of Therapeutic Massage, 4E | Beck ..................................38
Theory & Practice of Therapeutic Massage CD-ROM | Milady......................42
Touchabilities® Essential Connections | Burman & Friedland .......................41
800.998.7498 x2700
Cosmetology Educators of America (CEA)
Annual Convention | July 10 – 13, 2009
Las Vegas Hilton | Las Vegas, NV
(888) 732-7117
Name: ____________________________________________________________________________________________________
School: ____________________________________________________________________________________________________
Address:____________________________________________________________________________________________________
City: ____________________________________________ State: ________________________ Zip: ______________________
Telephone: ____________________________________________ Email: ______________________________________________
CEA Member?
Yes ________
Amount Enclosed: ____________
No ________
Payment Method: Check ____
Visa ____
Mastercard ____
American Express____
Cardholder Name: __________________________________________________________________________________________
Card Number: ________________________________________________________ Expiration Date: ______________________
Signature: __________________________________________________________________________________________________
If paying by check or money order, please mail to: CEA, 15825 North 71st Street, Suite 100, Scottsdale, AZ 85254-1521
If paying by credit card, please fax to: (480) 905-0993
Call: (800) 831-1086 | Visit: www.beautyschools.org
CALL FOR NOMINATIONS! CEA | AACS EDUCATOR OF THE YEAR AWARD!
The prestigious Nicholas F. Cimaglia “Educator of the Year” Award, is co-sponsored by AACS and Milady, an imprint of Cengage
Learning, and is given annually to one educator who exhibited the most significant contribution toward upgrading professional
standards of educational excellence, particularly within the area of student involvement, during the past year.
Nominees must be currently employed as an educator, and be a current member of CEA. The Educator of the Year will be
awarded at the 14th Annual CEA Convention in Las Vegas, NV, July 10-13, 2009.
All nominations must be received by April 30, 2009. To receive a complete list of guidelines
and nomination forms, please call (800) 831-1086 or visit www.milady.cengage.com.
ORDER | SERVICE INFORMATION
TO PLACE AN ORDER, REQUEST A REVIEW, DESK OR EXAM COPY OR GENERAL
INQUIRIES:
Call: (800) 354-9706 | Fax: (800) 487-8488
TO SUBMIT REQUESTS VIA EMAIL:
• 2 yr | 4 yr College Customers: higheredcs@cengage.com
• Career Schools, Continuing Ed. Depts., Post Secondary Vocational Schools:
cpgcs@cengage.com
U.S. AND INTERNATIONAL, EXCEPT CANADA AND MEXICO:
Call: (800) 354-9706 | Fax: (800) 487-8488
Email: esales@cengage.com
Mail*: Cengage Learning
Attention Customer Service
PO Box 6904
Florence, KY 41022
Cengage Learning Returns Address:
Cengage Learning Distribution Center
10650 Toebben Drive
Location 2
Independence, KY 41051
Cengage Learning Returns Contact Information:
Phone: 1 800-544-0550
Fax: 1-859-647-4599
Email: tl.claimscs@cengage.com
CAREER COLLEGE RETURN POLICY
Returns are allowed for products bought directly from Cengage Learning USA. Product
purchased from overseas and returned to the Cengage Distribution Center will be refused
back to the customer and no credit will be issued. Active product may be returned to
Cengage Learning up to 18 months from the date of purchase.
CANADA:
Call: (800) 268-2222 | Fax: (800) 430-4445
Email: inquire@nelson.com
Mail*: Nelson
1120 Birchmount Road
Scarborough, Ontario M1K 5G4
Superseded or out-of-print product must be returned within 120 days of publication of the
new edition or within 120 days from the date of notification in the Bookseller's News. All
books must be returned in saleable condition. Returned books and software should be
shipped pre-paid by traceable means. Also, to ensure proper credit, each carton should be
accompanied by a packing list indicating the quantity and title(s) returned and must include
the original invoice.
ORDERING CUSTOM PRODUCTS:
The Cengage Learning Custom Order Center will assist you with your requests for Cengage
Learning Custom Solutions, Custom Publishing, Custom Bundling, and any other special
requests. To place orders, choose from one of the following options:
Call: (800) 355-9983 | Fax: (800) 487-8488
Email: customsolutions@cengage.com.
Mail*: Cengage Learning
Attention Custom Solutions
PO Box 6904
Florence, KY 41022
Defective product must have prior authorization and must follow the returns instructions
given.
* When Ordering by mail, include the following information:
• Billing name, address (including zip code), phone, and account number.
• Title and ISBN or Order # for each product ordered.
• Authorized and numbered purchase order (for orders not accompanied by payment).
• If paying by credit card, the billing address must match the credit card information. Provide
credit card name (MasterCard, Visa, Discover, American Express), credit card number,
expiration date and CVN/Security Code.
• All special billing and/or shipping instructions clearly marked
SOFTWARE TECHNICAL SUPPORT
Free technical support is available for all software products such as computerized test banks,
and CD-ROMs that accompany our titles. You can contact one of our technical support
professionals by calling: (800) 648-7450, Option #4
RETURNS POLICY
For detailed return policies for Cengage Learning products, please visit our website at
CengageLearning.com
Returns are allowed for products bought directly from Cengage USA. Product purchased
from overseas and returned to the Cengage Learning *Added “Learning, per Corporate
Communications* Distribution Center will be refused back to the customer and no credit will
be issued.
Superseded or out-of-print product must be returned within 120 days of publication of the
new edition or within 120 days from the date of notification in the Bookseller's News. All
books must be returned in saleable condition. Returned books and software should be
shipped pre-paid by traceable means. Also, to ensure proper credit, each carton should be
accompanied by a packing list indicating the quantity and title(s) returned and must include
the original invoice.
*Add: Custom published titles carry a 20% return limit of the quantity ordered.*
Defective product must have prior authorization and must follow the returns instructions
given.
For Damaged product, you must notify Cengage Learning Inc. within 90 days of receipt to
receive authorization. Then you will have 90 days from date of letter to make any returns.
Credit for Returns: We will match invoices for returns back to the individual account (the
“ship to” account) based on its historical purchases. If that amount exceeds the individual
account's purchases we will match the invoice back against the total historical invoices within
the customer’s family of accounts (based on “bill to” account, including any other ship to
accounts associated with it). Returns that cannot be matched against invoices within the
family of accounts will not receive credit.
*Add: Custom published titles carry a 20% return limit of the quantity ordered.*
SOFTWARE & CD-ROM RETURN POLICY
All software and CD-ROMs must be returned to Cengage Learning with the original
envelope seal or package seal unbroken and intact.
For Damaged product, you must notify Cengage Learning Inc. within 90 days of receipt to
receive authorization. Then you will have 90 days from date of letter to make any returns.
For any Software, the seals must not be broken, with the exception of 30 day reviews, which
may be received back within 45 days with the seals broken.
Credit for Returns: We will match invoices for returns back to the individual account (the
“ship to” account) based on its historical purchases. If that amount exceeds the individual
account's purchases we will match the invoice back against the total historical invoices within
the customer’s family of accounts (based on “bill to” account, including any other ship to
accounts associated with it). Returns that cannot be matched against invoices within the
family of accounts will not receive credit.
Custom published titles carry a 20% return limit of the quantity ordered.*
2 YEAR | 4 YEAR COLLEGE BOOKSTORE RETURN POLICY
The Returns Policy for online orders is the same as the general Cengage Learning Returns
Policy, and includes the following guidelines:
• Returns are allowed for products bought directly from Cengage USA. Product purchased
from overseas and returned to the Cengage Distribution Center will be refused back to the
customer and no credit will be issued.
• Returns must be shipped prepaid by traceable means and be accompanied by one
packing list per carton indicating quantity and titles returned.
• Returns must reference the original invoice numbers for titles included. If a college store
wishes to return materials but do not have a copy of the original invoice, they should
request permission from Customer Service.
• Returns must be in saleable condition. All software and CD-ROMs must be returned to
Cengage Learning with the original envelope seal or package seal unbroken and intact.
• Custom-published titles carry a returns limit of 20% of the quantity ordered and must be
returned within 12 months of the invoice date. All bundles must be in their original
unbroken shrink-wrap.
• Returns must be packed in cartons of at least 257 lbs. test for larger boxes and 200 lbs. test
for smaller (similar to Cengage Learning's shipping standards). Product must be packed
with sufficient and appropriate packing material.
• Returns of superseded titles must be received within 120 days of publication of the new
edition. The Last Date to Return the superseded titles can be found on the Upcoming
Editions page. This page is updated weekly.
• Returns of Out of Print titles must be received within 120 days of notification. The Last Date
to Return the Out of Print titles can be found on the page. This page is updated every
month.
• A $10.00 shipping fee will be charged for all refused returns.
• The returns policy timeframe is dependent upon the Service Plus status level of the
bookstore. Platinum is Life of Edition, Gold is 15 months from invoice date, and Bronze is
12 months from the invoice date. Twenty percent of the original quantity ordered on
Custom product can be returned up to 12 months from the invoice date regardless of the
store's Service Plus status.
• Course cancellation returns must include the full quantity originally ordered. All paperwork
for course cancellation returns must be clearly marked "course cancellation".
Original Invoice Date: October, November & December
Time Frame to Return: October 1st - March 31st
Original Invoice Date: January, February, March of current year
Time Frame to Return: January 1st - April 31st of current year
Original Invoice Date: April, May, June, July, August, September of current year
Time Frame to Return: April 1st - October 31st of current year
Milady is proud to offer you the ease of information
at your fingertips. Developed for educators,
students and practicing professionals alike.
www.milady.cengage.com also includes additional product
demonstrations, the ability to request a review copy, a calendar of
events, links to associations, your state board and your school, the
buzz on industry events and trends, and much more!
On Milady’s Web Page You Can View:
• Online Catalog: The full descriptions, table of contents, features and
benefits and pricing of Milady’s student and professional texts are
available for viewing and secure ordering, 24 hours a day!
• eVideos: Internet-based, searchable, streaming video clips from our
leading educational video tape collections.
• eChapters: View sample chapters of Milady’s leading texts.
• Administrative Templates: Whether you’re a prospective school
owner or an established school owner in need of new resources,
www.milady.cengage.com provides you with tools to help run your
school effectively.
Sign up online to receive our monthly email updates:
ILADY”
TEXT “M ECEIVE
4 TO R
TO 6424 OUNCEMENTS
T ANN
S TO
PRODUC
L OFFER
IA
C
E
P
S
E!
AND
LL PHON
YOUR CE
• eNewsletters
• Special Promotions
• New Product Updates
• Upcoming Conferences/Tradeshows
For more information call 800.998.7498 x2700 or visit www.milady.cengage.com
PRSRT STD
US POSTAGE
PAID
5 Maxwell Drive
Clifton Park, NY 12065
SOURCE CODE: SCOSC019
ALBANY NY
PERMIT #1015

- Milady - Cengage Learning

Transcription

Similar documents

barbering - Cengage Learning

Lesson 8:In the Rain Forest

Lesson 3:Animals in Danger!

MASSAGE - Cengagesites.com

Untitled

Le Langage Gestuel des Mofu

Statistics - Cengage Learning

Read to the Rhythm - Illinois Ag in the Classroom

2016/17 catalogue

by Stephanie Richardson • illustrated by Liisa Chauncy Guida