montreal gazette fast facts - Postmedia Integrated Advertising

montreal gazette fast facts - Postmedia Integrated Advertising

MONTREAL
GAZETTE
FAST FACTS
PRINT FAST FACTS
MONTREAL GAZETTE | ENGLISH
§ 
54%
English Adults 18+ Population: 566,000
46%
Male
Female
Avg. Weekly Demographic Profile *
42%
Age 25-54
$68,000
Avg. HHLD Income
37%
University Grad
15%
Sr. Managers /
Owners / Professionals
Readership
M-F (Print**)
Saturday (Print**)
50%
Baby Boomers
37%
HHLD Income $75k+
70%
Home Owners
21%
Adults with children
in household
#
Reach
26%
32%
145,000
182,000
Total Circulation
250,000
44%
Readers
Reach
per week*
per week*
Sources: Readership and Population: Vividata 2015 / Q2 *Weekly Print = print edition 6-day cume
Circulation: Alliance for Audited Media Snapshot March 2015
Avg. M-F
Saturday
Avg. Day
83,471
96,339
85,642
Average Time Spent Reading
37 MIN
49 MIN
M-F
Sat.
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MONTREAL GAZETTE | TOTAL
§ 
§ 
§ 
§ 
§ 
Adult 18+ Population: 3,232,000
Canada’s 2nd largest city
Language: 69% French, 17% English, 14% Ethnic
Among Non-French, 55% are English, 45% are ethnic
Projected 2016 retail sales of $53 billion (+4% vs. 2015)
56%
44%
Male
Female
Avg. Weekly Demographic Profile *
44%
Age 25-54
$66,000
Avg. HHLD Income
43%
University Grad
16%
Sr. Managers /
Owners / Professionals
Readership
M-F (Print**)
Saturday (Print**)
41%
Baby Boomers
33%
HHLD Income $75k+
60%
Home Owners
27%
Adults with children
in household
#
Reach
6%
8%
207,000
265,000
Total Circulation
Avg. M-F
Saturday
Avg. Day
421,000
13%
Readers
Reach
per week*
per week*
Sources: Readership and Population: Vividata 2015 / Q2 *Weekly Print = print edition 6-day cume
Circulation: Alliance for Audited Media Snapshot March 2015
Conference Board of Canada, Metropolitan Outlook, Autumn, 2015
83,471
96,339
85,642
Average Time Spent Reading
36 MIN
46 MIN
M-F
Sat.
WEB FAST FACTS
MONTREALGAZETTE.COM
The Montreal Gazette is one of Canada’s oldest newspapers.
Founded in 1778, it began as a French-language paper and evolved
into an English-language newspaper in 1822. Today, it is the
dominant medium for reaching Montreal's large English market. The
Montreal Gazette offers award-winning editorial content with a
variety of sections and features throughout the year.
58% | index 116
Male
42% | index 84
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
8%
12%
41%
32%
7%
58
63
107
143
106
%
index
3%
10%
16%
21%
23%
27%
16
92
104
138
138
123
Age
Total Canada Audience
536,000
Unique Visitors
3.7 Million
Page Views
per month
per month
Household Income
Adults 18+ in Quebec
165,000
Unique Visitors
per month
2-17
18-24
25-34
35-44
45-54
55+
1.5 Million
Page Views
per month
Source: comScore Multi-Platform, Total Canada, All Locations Three-month average (July / August / September, 2015). Demo = Demo
Profile Three-month average (July / August / September, 2015) Based on montrealgazette.com sites.
Note: Web Platform = desktop and laptop computers (from either at-home or at-work)
$60K+
66%
Index
100
$75K+
48%
Index
89
$100K+
28%
Index
79
MOBILE FAST FACTS
MONTREAL GAZETTE SITES
The Montreal Gazette offers readers access to great content
while on the go, from any wireless device. Target your
audience as they get their news via smartphone and tablet.
2.0 Million
Unique Visitors per month
Smartphone
28% | index 55
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
7%
15%
25%
52%
0%
49
74
66
267
6
%
index
5%
33%
28%
28%
5%
32
147
145
111
33
Age
Total Canada Audience
497,000
72% | index 147
Male
Page Views per month
Tablet
Smartphone
374,000 UVs
126,000 UVs
1.1 Million PVs
363,000 via Browser
17,000 via App
122,000 via Browser
7,000 via App
(via Browser only, App
views not measured)
Tablet
18-24
25-34
35-44
45-54
55+
820,000 PVs
(via Browser only, App
views not measured)
Household Income
Adults 18+ in Quebec
193,000
Unique Visitors per month
Smartphone 177,000 UVs
Tablet 17,000 UVs
Source: comScore Mobile Metrix Three-month average (July / August / September, 2015), Profile Source: comScore Multi-Platform
September, 2015 Note: Mobile Platform = Smartphone and Tablet devices (including both Browser and App activity – not all brands have an
App)
$60K+
72%
Index 114
$75K+
65%
Index
125
$100K+
50%
Index
142