Year End Report - Afro

Year End
Report
#AfroLatinoFestNYC
Affirm.Educate.Celebrate
The Afro-Latino Festival of New York celebrates the contributions
that people of African descent from Latin America and the Caribbean
have made to our city and the global culture as a whole.
In successfully concluding its third year, the summer cultural
experience attracts a wide array of local and international artists and
bands, as well as entrepreneurs, academics and community leaders. With
conferences, culinary presentations and artistic showcases, the festival
highlights the work, values and issues important to the Afro-Latino
community. Our mission is to continue to provide an innovative cultural
space that celebrates the African roots of people from Latin America and
the Caribbean.
Welcome
In 2015 we reached out to you
seeking your participation in and support
for the 3rd Afro-Latino Festival NYC and
you answered the call. The Festival, held
June 1 –July 12, 2015 was a success and
a great affirmation of Afro-Latino culture
here in New York City. We have been
able to grow the Festival and position it
to become a cultural mainstay in the city
and beyond, our long-term goal. The
Festival is the only one of its kind in the
United States and the only one of its
size and scope in the Western
Hemisphere.
There are nearly 200 million Afro-Latinos
in the Western Hemisphere and with
more than 21 similar yet unique country
experiences; we have much to celebrate,
explore & showcase.
We would like to warmly thank
you for your support. We have much to
learn and room to grow. We are listening,
learning, taking notes, and implementing
improvements, all with an eye to
continuously provide the most authentic
representations
of
traditional
and
contemporary Afro-Latino culture in New
York City. Our staff will continue to strive
to provide a fun, informative and uplifting
experiences for all.
Abrazos, Mai-elka Prado, Creative
Director
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By the Numbers:
o 3,500 attendees
o 42% increase in Festival
attendance
o 30+ local and international
Artists & Bands
o 20+ Seasonal jobs created
o 20+ Volunteers; 200+
hours donated
o 12 Community
organizations
o 9 Panelists in
AfrolatinTalks symposium
o 9 Pre-Festival Music
Showcases
o 8 Vendors
o 7 Venues
o 6 Food vendors
o 5 Distinguished Service
Award recipients
o 4 NYC Boroughs
o 4 Art Installations
(representing Peru,
Panama, Cuba, Spain)
This year we attracted nearly 3,500 attendees
during the course of our 30-day pre-festival
o 4 Films screened (Celia,
Pelo Malo, AfrolatinosTV,
Sankofa)
music showcase and during the 3 days of the
Festival itself.
o 1 Silent Disco
There was an amazing mix of people who came
o 1 Dominos tournament
through to enjoy, experience and celebrate the
richness that Afro-Latinos add to the overall
Latino/Latin American and African diaspora
story.
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Audience & Reach
2015 Audience Demographic
•
Gender: Women-55% Men-45%
•
•
50% Latino/Afro-Latino; 25%
Black/Afro-Latino/AfricanAmerican/African/Afro-Caribbean;
20% White, 5% Asian
Social media engagement across
Facebook, Twitter and Instagram
via #Afrolatinofestivalnyc:
5 MILLION
•
Digital and Social Media Ad
Impressions: 2 MILLION
•
Press Articles/Blog Posts: 115+
in Spanish & English
•
Total Impressions: 76,845,176
MILLION
•
•
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2015 Digital Reach
Age: 21-65
Languages: English, Spanish,
French, Portuguese
U.N.
International
Decade for
People of
African
Descendant
Participating community organizations:
Artists Making Changes, Inc., ArtIS Love + Action, Bed
Stuy Pop Up, ImageNation, AfroCrowd, The Afrolatin@
Project, Haiti Cultural Exchange, afrolatino forum, Black
Latina Movement, Soulville Census, UPLIFTT, WMC Jazz,
Summerstage, Afrolatinos TV, Parking 507, Quilomboarte.
Sponsors:
During the 2015 Awards
Gala
also
proudly
announced an important
legislative achievement in
gaining the support of
the NYS Assembly Black,
Latino,
Hispanic
and
Asian Caucus of the
through its adoption of
our
Declaration
in
support
of
the
International Decade for
Afrodescendants (20152024).
The Declaration is part of
our ongoing effort to
ensure
the
social
mission of our work
remains centered. It also
serves as a building tool
to encourage like minded
legislators
and
other
organizations to advance
the agenda it lays out.
2015 Service Awardees:
•
•
•
•
•
Dr. Marta Moreno
Vega (CCCADI)
Randal Archibold
(New York Times)
N.Y.S
Assemblyman
Robert J.
Rodriguez
Author Willie
Perdomo
Janel Martinez
(Aint I Latina)
2015 Artists & Bands:
Cultura Profética, Les Nubians, Kafu Banton, Los
Gaiteros de San Jacinto, Danay Suárez, Que Bajo?!, Los
Hacheros, Fat Afro Latin Jazz Cats, Chop and Quench
The Fela Band!, El CaribeFunk, Riva Précil, Kambalache
Negro, Kalunga Neg Mawon, Batala NYC, Bodoma
Garifuna Band, Gerardo Contino y sus Habaneros, DJ
Asho, Conjunto Nuevo Milenio, DJ Rio Bamba, DJ Beto,
DJ Big Nito, DJ Asho, For the Love of Samba, Bombazo
Dance Co. Kizomba NYC, Delsonido, Grupo Rebolu,
Radio Jarocho w/ Zenén Zeferino, Francois Wiss and
Danny Valdez, Alejandro Zuleta Vallenato Collective,
Fulaso, Maambo Jambo, Polyto Stanley. Kadine Anckle
(Official Hostess) and Amanda Alcantara (Gala MC).
Special Thanks: Volunteers, Vendors & Panelists, SaChin
Productions, LalaBoy PR, Nanette Lamboy PR, Blue
Garden Events, Nantasha Williams, Mario Ruben Carrion,
Dash Harris, Julia Newman Photography, Bien Conectao,
Mariona Lloretta, Milena Carranza, Sound Off
Experience, Print-o-Rama, CSC, CEO Works, Bed-Stuy
Restoration Plaza, Community Board 3, The Wick, MIST
Harlem, La Caye, Zachary Jones, Oogeewoogee, Tribu,
IDNYC, Hon. U.S. Congresswoman Yvette Clarke, N.Y.S
Assemblywoman Michaelle Solages, Manhattan Borough
Pres. Gale Brewer, Brooklyn Borough Pres. Eric Adams.
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New Activities for 2015
AfroLatin Talks Symposium
Annual Dominos Tournament
We
introduced
our
educational symposium to a
packed house at Cubana
Social.
Enthusiastic
attendees enjoyed 3 panels,
9 panelists and a one-onone interview with Universal
recording
artist
Danay
Suárez.
Photo
collage
by
Our annual dominos
tournament
was
launched with prizes
provided
by
Fania
Records and La Caye
Restaurant
#ambitiousblackfeminist
Screenings & Art Installations
We hosted 4 film screenings
including the premiere of
long
waited
of
AfroLatinosTV, Sankofa, a
great film short, Pelo Malo,
an
international
festival
favorite and Celia: The
Documentary in collaboration
with
ImageNation
&
Summerstage.
¡Presente y Pa’lante! 2016
As we enter the heightened planning phase for the 2016 Festival we invite each of you
to join us again. You provide the means and the inspiration by which to make the Festival a
reality. We have a lot in store for 2016 as we expand the AfrolatinTalks, refine the dominos
tournament, feature new and emerging artists in our art installations, and add several new
experiences and initiatives.
THANK YOU! STAY TUNED FOR 2016!
For Sponsorship Renewals: sponsorships@afrolatinofestnyc.com
Photos by Mario Ruben Carrion
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