Blossoms news letter revised

Blossoms
Volume: 1, 2006.
B l u e
L o t u s
L etter from P raveen Jain
D e a r M e m b e r,
M o s t o f t h e m e m b e r s o f t h e B l u e L o t u s C l u b h a v e a l re a d y
b e c o m e t h e b r a n d a m b a s s a d o r s o f B l u e L o t u s J e w e l l e r y.
T h e o t h e r s , I a m s u re , w i l l j o i n m e i n m a k i n g t h i s b r a n d t h e
m o s t t a l ke d a b o u t j e w e l l e y b r a n d o f M u m b a i , a n d i n t h e
coming months, of most of the leading cities in India.
Praveen Jain, Chairman,
Blue Lotus Jewellery
N e w s l e t t e r
India’s first-ever
We d d i n g G i f t
Registry
We a r e l o o k i n g a t n e w e r a n d n e w e r w a y s o f
r e a c h i n g t h e c u s t o m e r. Re c e n t l y, w e h a v e
s t a r t e d a We d d i n g Re g i s t r y f o r o u r
customers so that they can choose the gifts
they want and their near and dear ones can
give them exactly those items!
A s a m e m b e r, w e h a v e b e e n i n c o n s t a n t t o u c h w i t h y o u , a n d
w o u l d w e l c o m e y o u r s u g g e s t i o n s i n m a k i n g t h e C l u b m o re
p ro - a c t i v e .
O u r c l u b h a s n o w t a ke n m e m b e r s f ro m P u n e , a n d w i l l s o o n
s p re a d i t s a c t i v i t i e s t o t h e w h o l e o f M a h a r a s h t r a a n d
s u b s e q u e n t l y t o t h e re s t o f I n d i a .
With further issues of this newsletter of Blue Lotus called
B l o s s o m s , w e w i l l ke e p y o u u p d a t e d .
W i s h y o u t h e v e r y b e s t i n t h i s N e w Ye a r,
and ever y year to come!
Gifts Forever
Praveen Jain
Chairman
Blue Lotus Jeweller y Pvt. Ltd.
H e l p y o u r C u s t o m e r. I m p r o v e y o u r S a l e s .
Here's a list of questions your customers normally ask. Be prepared with the answers!
Q. What's an ideal gift?
A. An ideal gift is one that does not fall in
a n y c a t e g o r y. I t ' s b e y o n d a l l b o u n d a r i e s .
It's simply something that everybody
loves to receive. Like the Blue L otus
J e w e l l e r y.
Q. What's the best way to gift?
A. When it comes to the act of gifting,
presentation becomes ver y important.
The gif t has to be packaged well. And
ideally it should be accompanied by a
Greeting Card.
Q. What's the best way to receive a gift?
A. The person who receives the gif t should
be pleasantly surprised by your choice!
Q. What kind of packaging is ideal for
gifting?
A. The outer packaging should not reveal
what's inside. But it should give an idea
as to the quality of what's inside.The
acr ylic packaging inside shows the
p r o d u c t i n i t s f u l l g l o r y ! Ta k e a l o o k a t
the Blue L otus Packaging.
Q. How do I choose jewellery?
A . F i r s t l y, y o u s h o u l d l o o k f o r a s h o p t h a t
s e l l s h a l l m a r k e d j e w e l l e r y.
Then you should ask for the entire range
available of the category of gift you
want. Whether it's rings, pendants,
kadas, earrings etc.
Then you should imagine how this
jeweller y will look on the person you are
gifting it to. If it looks good in
imagination, chances are it'll look good
in reality!
Blue L otus has an entire catalogue of its
fabulous designs.
Q. What's the kind of stone that should be
used in jewellery?
A . Yo u r j e w e l l e r y c o u l d b e s e t i n p r e c i o u s
stones, CZ diamonds or natural
diamonds. What stone to choose
depends on your budget.
Even the colour of stones depend on the
designs. Stone of a particular colour will
look stunning in one design, and not so
stunning in another! Blue Lotus has an
entire range with ever y conceivable
combination!
Q. What kind of gold should I buy?
A. The gold that you buy should be
hallmarked and certified by the Bureau
of Indian Standards or BIS.
Q. What's the purity of gold in Blue Lotus
Jewellery?
A. The purity of gold in Blue Lotus is
hallmarked and certified by the Bureau
of Indian. Standards to be '750 Fine
Gold'.
Q. Are the diamonds in Blue Lotus real?
A. Blue Lotus has both CZ diamonds and
natural diamonds, and they are clearly
demarcated. Each piece has an untearable and untamperable price tag.
Which indicates the true value of the
piece.
Contd. on Page 2
Pg 1
Volume: 1, 2006.
Blossoms
Contd. from Page 1
Q. What's the return policy of Blue Lotus
Jewellery?
A. Every Blue Lotus piece comes with a
Lifetime Guarantee.
100% of the value of purchase is given to
you, if the item is returned within 15
days of purchase. The item has to be in
unused condition, and should be
accompanied by the Cash Memo and the
Guarantee Card.
75% of the value of purchase is given
back, if the item is returned any time.
This is the Blue Lotus Lifetime
Guarantee. The item has to be intact,
and should be accompanied by the Cash
Memo and the Guarantee Card.
Blue Lotus in News
Blue Lotus has been written about widely in newspapers and magazines.
Here's a trailer :
Q. Where's Blue Lotus available?
A. Our website has a section which features
our Dealer List, which we keep updating
from time to time. Please refer to it.
Q. Why should I buy branded jewellery?
A. Every brand is built on trust. In our case,
we have been around for close to four
decades, and we were considered the
J e w e l l e r ' s J e w e l l e r, a s w e u s e d t o m a k e
the Personal Jeweller y of the Jeweller's
families!
It's this trust that we have brought into
the entire range of Blue L otus!
And furthermore, a brand like Blue L otus
does not sell any item which is not
hallmarked or certified by the Bureau of
Indian Standards.
Q. Should I insure my jewellery?
A . T h e r e a r e t w o w a y s t o e n s u r e s a f e t y.
Either it could be kept in the Safe
D e p o s i t Va u l t s o f B a n k s o r y o u c o u l d
k e e p t h e m i n a Va u l t a t h o m e . I f y o u ' r e
keeping your jeweller y at home, and the
value of the jewellery is high, it's better
and safer to insure it.
Q. What are the latest trends in jewellery?
A . O u r w e b s i t e h a s a s e c t i o n t i t l e d ' Tr e n d s
in Jeweller y' Please refer to it.
Q. I need some tips : How do I keep my
jewellery always in good condition? And
where do I store my jewellery?
A . We h a v e a s e c t i o n c a l l e d ' G e n e r a l T i p s
for Jewellery Maintenance' on our
website. All your queries will be
answered in that section. In case, you
need more clarification, write to us at
i n f o @ b l u e l o t u s j e w e l l e r y. c o m , a n d w e ' l l
be happy to help you.
Pg2
Blue Lotus Advertising
Our advertisements have been distinct, attractive and have a character of their own. One
look at the advertisement and you know from a distance that it's a Blue L otus
Advertisement. The size is immaterial, it's eye-catching on any page, even amongst a
clutter of ads. That's the power of Branding!
Volume: 1, 2006.
Blossoms
O u r Re t a i l e r s L i s t
Blue Lotus
We b s i t e
We h a v e b e e n u s i n g o u r w e b s i t e a s a p o t e n t
media. Every advertisement of Blue Lotus
features our website address, and a lot of
customers have been regularly visiting this
website.
Available at: Agripada: Mahaveer Art Jewellers: 23073461, R.B. & Sons: 23006488,
Alibaug: Pendnekar Jewellers: 27200, Amravati: Bagde Jewellers: 0721-2674118, Andheri:
Khazana Jewellers The Hidden Jeweller y: 26777401, Kanchan Jewellers: 26775947 Kundan
Jewellers Pvt Ltd.: 26280020, Dhanratan Jewellers: 26774568, Mansi Jewellers: 26313831, Kundan
Jewellers Pvt Ltd: 26327800/01, Antop Hill: Pramanik Jewellers: 2413 6638, Bandra: Manish
Jewellers & Co.: 26424825, Hira Jewellers: 26551817, Papaji Jewellers: 26408731, Bhandup: A-1
J e w e l l e r s P v t L t d . : 2 5 9 4 7 4 2 2 , Ya s h G o l d P v t L t d : 5 5 9 7 7 9 8 2 B h i n d i B a z a a r : P a r a s J e w e l l e r s :
23478559, Bhiwandi: Shree Devi Jewellers: 244158, Borivali: Giriraj Jewellers Pvt Ltd: 28063908,
Krishna Jewellers: 28931261, New Kamlesh Jewellers: 28066569, Mahalaxmi Jewellers: 28076068,
Kamlesh Jewellers Pvt Ltd.: 28011953, Byculla: C.K.Jewellers: 23096577, Cheeta Camp:
Abhinandan Jewellers: 25519847, Chembur: Mahalaxmi Jewellers Pvt Ltd.: 25288788, Surbhi
Jewellers: 25294817, Shree Ganesh Jewellers: 25222849, Heera Jewellers: 25544261, Madhuram
Jewellers: 25278984, Aabhushan Jewellers: 55969508, Sejal Jewellers: 25202779, Mangal Mani
Jewellers: 25285549, Sancheti Jewellers: 25281438, Chuna Bhatti: A-One Jewellers: 24057001,
C o l a b a : M e t r o J e w e l l e r s : 2 2 8 2 2 4 4 3 , G u r j a r J e w e l l e r s : 5 6 3 7 0 6 8 5 C u r r e y R o a d : Tr i v e n i J e w e l l e r s :
23016616, Dadar: Vishal Jewellers: 24111834, Bhagat Jewellers: 24302768, Mangalmurti
Jewellers: 24311648, M/s.Nanakji Raichand & Co.: 24222777, Ketkar Bandhu Motiwala: 24314933,
R a m e s h J e w e l l e r s : 2 4 1 3 0 0 8 3 , J a n a t a J e w e l l e r s : 2 4 1 8 4 1 3 9 , D a h i s a r : Va n d a n a J e w e l l e r s : 2 8 9 3 7 3 1 1 ,
K u b e r G o l d P l a z a : 2 8 2 8 0 9 4 2 , K a l a m a n d i r J e w e l l e r s : 2 8 9 5 4 3 4 9 , D e l a i R o a d : Re k h a J e w e l l e r s :
23085531, Dhanji Street: M.U.Jewellers Pvt Ltd.: 23412666, Dharavi: New Madras Jewellers:
2 4 0 7 6 2 5 9 , D o m b i v l i : R a t n a d e e p J e w e l l e r s : 2 8 6 1 3 5 5 , M . V. Wa g h a d k a r & S o n s J e w e l l e r s : 2 4 4 7 6 5 4 ,
Ratnam Jewellers: 2453590, Pooja Jewellers: 2860024 Dongri: Sha Bhurmal Aidanmalji & Co.:
23778717, Sha Bhurmal Jewellers: 23778745, Soni Ramesh Chandra & Sons Jewellers: 23700585,
S . M . J e w e l l e r s : 2 3 7 8 2 1 5 5 , V. G . J e w e l l e r s : 2 3 7 4 4 2 5 6 S h a S h e l a j i A s a j i & C o . J e w e l l e r s : 5 6 5 4 8 4 0 0 ,
Dongri JJ : Navrang Jewellers: 23468691,Sha Babulal Jasaji & Co.: 23465004, Dunken Road:
R a t n a m a n i J e w e l l e r s : 2 3 0 1 4 5 4 6 , B h a b h u t m a l Va r d i c h a n d & C o . : 2 3 0 8 4 4 5 6 , E l p h i n s t o n e : N i r m a l
Jewellers: 24300849, Ghatkopar : Swarnamala Jewellers: 25116847, Mani Ratna Jewellers:
25099433, Sampat Jewellers: 25154461, Murli & Son's: 30906816, R.G. Jewellers: 55551634,
Shilpa Jewellers: 25141668, Goldeval: Shah Pratapmal Gomaji & Co.: 23866983, R.J.Jewellers:
2 3 8 2 6 3 1 3 , J i t e n d r a J e w e l l e r s : 2 3 8 6 1 8 4 3 , G o r e g a o n : V. G o l d J e w e l l e r s : 2 8 7 3 3 4 8 1 , M a n o j
J e w e l l e r s : 2 8 7 8 2 1 3 6 , Va r d a n J e w e l l e r s : 2 8 7 2 2 0 6 9 , G . M . G o l d J e w e l l e r s : 2 8 7 9 2 6 8 3 , G o v a n d i : K a v e r i
Jewellers: 25501581, Arpan Jewellers: 25568842, Mahesh Jewellers: 25510642, Mahavir
J e w e l l e r s : 2 5 5 6 0 4 8 3 , K a l a c h o w k i : P o o j a J e w e l l e r s : 2 4 7 0 6 5 4 8 , K a l y a n : P. J . S h a n k l e s h a J e w e l l e r s :
2324166, R.B.Jewellers: 2328861, Kandivali: Manish Jewellers: 28635513, Palkhi Jewellers:
28865151, Pritam Jewellers: 28016647, Mansi Jewellers: 28463688, Kanjurmarg: Kanchan
Jewellers: 5777575, Khar: Sha Hiralal & Sons: 26580914, Shri Siddhi Vinayak Jewellers: 26001249,
Kurla: Kanchan Jewellers: 26505004, R.R.Sanghvi Jewellers: 26501184, New Mahalaxmi Jewellers:
25221220, Shanti Jewellers: 24531087, Panchsheel Jewellers: 26500366, Rupali Jewellers:
26503585, Mangal Jewellers: 26504648, Mehta Jewellers: 26501411, L ower Parel: Shree Nakoda
J e w e l l e r s : 2 4 9 2 8 8 6 2 , M a h i m : P. C . J a i n J e w e l l e r s : 2 4 4 5 8 9 0 5 , B a b u b h a i J e w e l l e r s : 2 4 4 6 1 5 2 4 ,
Malad: Parmar Jewellers: 28774036, Ambika Jewellers: 28834660, Sagar Samrat Ocean Of Jewels:
2 8 8 8 5 6 2 7 , R a j e n d r a J e w e l l e r s : 2 8 8 8 6 5 1 1 , Tr i v e n i J e w e l l e r s : 2 8 8 8 7 9 3 9 , J . B . S o l a n k i J e w e l l e r s :
28077356, P rakash Jewellers: 55796652, Maniratna The Jewel Paradise: 28086596, Mazagoan:
S a t y a m J e w e l l e r s : 2 3 7 2 5 8 8 3 , S . P. J e w e l l e r s : 2 3 7 2 6 7 2 3 , M i r a R o a d : M e g h n a J e w e l l e r s : 2 8 1 1 0 6 8 6 ,
M u l u n d : Ta s h k e n t J e w e l l e r s : 2 5 6 1 3 4 1 8 , M a h e n d r a J e w e l l e r s : 2 5 6 8 0 8 6 2 , R i s h a b h J e w e l l e r s :
25911543, Sonata Gold Pvt Ltd: 25640044, Mohini Jewellers: 55983894, Shree Gold. (R.M.Kothari
Jewellers): 25618783, Swarnamala Jewellers: 30943428, Hemson's Jewellers: 25610816, Rajshree
Jewellers: 25642797, Mumbadevi: Dalchand Meghaji Jewellers: 2242070, Padmavati Jewellers:
22424561, Kanakratna Exim Pvt Ltd: 23418123, Nerul: Jai Bhawani Jewellers: 27701839, Shree
Mangal Murti Jewellers: 27719493, Swarna Ganga Jewellers: 27722109, Palghar : New National
Jewellers: 02525 256020, Panvel: National Jewellers: 27874023, Rishabh Jewellers: 35351380,
Shrikant Ramnath Powle Jewellers: 27452369, Parel: Baba Pedhi Jewellers: 24122754, Sanghvi
J e w e l l e r s : 2 4 1 3 2 5 4 2 , P a r e l T T: P o p a t l a l J e w e l l e r s : 2 4 7 1 7 8 7 3 , P e n R a i g a d : M a d a n J e w e l l e r s : 5 2 7 1 4 /
5 3 1 8 7 , P o w a i : S h u b h a m J e w e l l e r s : 2 5 7 1 7 1 8 4 , Te j i k a J e w e l s : 2 5 7 1 7 1 4 0 , M a g i c G o l d :
25717043,Prabhadevi: Dhirubhai Jewellers: 24224937, Pune: Rathod Jewellers: 9525-24470418,
Parmar Jewellers: 9525-26124852 Dulhan Gems & Jewels: 9525 - 24488114, Sudhan Jewellers:
9525-26133378, M.B. Ahstekar : 9525- 24454137, Sohanraj S. Parmar : 9525-24471892, Shree
Nakoda Jewellers: 9525-4476897, Janhavi's Jewellers: 9525-25456128, Ranka Jewellers: 952525410980, Nakoda Silver & Gold Abhushan Pvt. Ltd.: 9525- 26345252 R aipur : Sumeet Jewellers:
0 7 7 1 3 0 9 8 4 2 9 , S a n t a c r u z : Ta l a s h J e w e l l e r s P v t L t d : 2 6 0 4 0 5 1 8 , Va r d h m a n J e w e l l e r s P v t L t d :
26494605, Sat R asta: Sonal Jewellers: 23086449, Sewree: Sha Achaldas Amichand Shroff :
24131397, Sion-Koliwada: Kaveri Jewellers: 24042786, Madan Jewellers: 24097569, Kothari
J e w e l l e r s : 2 4 0 7 6 0 5 4 , Tr i s h a l a J e w e l l e r s : 2 4 0 8 3 7 0 1 , Ta r d e o : R a j e n d r a J e w e l l e r s : 2 4 9 3 8 5 1 5 , R a j
Guru Jewellers: 24944197, Thane: Apna Jewellers: 25325318, Bharti Jewellers: 5442535, Kanchan
J e w e l l e r s : 5 4 3 8 1 6 9 , P. J . S h r e e S h r e e m a l J e w e l l e r s : 5 3 6 4 0 2 0 , N a k o d a J e w e l l e r s : 2 5 3 7 9 4 1 2 ,
Siddharth Jewellers: 25424683, Mani Bhadra Jewellers 39546607, Vishal Jewellers: 25005717, Uran
R a i g a d : P e n d n e k a r J e w e l l e r s : 2 7 5 7 2 6 0 4 , Va s a i : M o t i l a l K a s t u r c h a n d S h a h J e w e l l e r s : 3 2 2 2 7 8 , Va s h i :
Moti Mala Jewellers: 273962, L axmi Jewellers: 27667053, National Jewels & Gems: 782268, Pallavi
Jewellers: 27652079, National Jewellers: 27661779, Vikhroli: Mangaldeep Jewellers: 25742688,
M a h e s h J e w e l l e r s : 2 5 7 4 4 2 8 5 , M u k e s h J e w e l l e r s : 2 5 7 4 5 1 6 9 , P r a k a s h J e w e l l e r s : 2 5 7 4 6 4 4 5 , V. D .
Jewellers: 2581777, Pooja Jewellers: 25744861, P rince Jewellers: 25770613, V ile Parle: P.N.
Jewellers: 26154610, V irar : Om P rakash Jewellers: 95250-2519 393, Charbhuja Jewellers: 952502 5 2 7 3 1 8 , Wa d a l a : M a n g a l J e w e l l e r s : 2 4 1 2 2 6 2 3 , Wo r l i : M i l a n J e w e l l e r s : 2 4 9 3 3 9 4 8 .
Pg 3
Blossoms
Volume: 1, 2006.
I n t e r n a t i o n a l Tr e n d s i n J e w e l l e r y
A
recent seminar based on sur veys of
shopping preferences and purchasing
expectations has revealed a number of
jeweller y trends in the US.
"Directly asking the consumer to respond
to key industr y ideas and trends is the only
way to truly understand the future of the
jewellery business."
Findings showed that nearly 30 per cent of
consumers give fine jewellery as a gift and
earrings, necklaces and rings were the most
likely gif ts bought.
In addition yellow gold proved more
popular than white with nearly half set to
purchase yellow gold jeweller y and 27 per
cent opting for white gold.
Men's results showed that nearly 75 per
cent of the men surveyed wear jewellery
and their top jeweller y choices are a watch,
ring, necklace and chains.
Brooches
A l r e a d y a h i t t h r o u g h s u m m e r, b r o o c h e s
continue to be fashion essentials for this
season. Any style of brooch will do,
although vintage-looking gems will
probably be more versatile with this
season's fashion trends.
glamour has made a comeback this season,
with lots of chunky vintage jewellery
pieces, chandelier earrings and cascading
necklaces. Expect to wear lots of diamanté
and multi-coloured sparkly gems for a look
that's all about retro elegance.
How to wear them: with confidence. Per fect
with this season's floor-length, fleshexposing dresses, or incorporate elements
of Hollywood glamour into your daywear by
wearing a chunky aquamarine ring or
sparkly brooch with your tweed work suit
or even a cashmere sweater and jeans.
Girl with a pearl necklace
We ' r e a b o u t t o h a v e a n o t h e r A u d r e y
Hepburn moment (yes, again…). Expect to
see shops dripping with pearls everything
from long strandy necklaces, band
bracelets and delicate earrings. If you're
feeling rich or just like window -shopping.
How to wear them: with a little irony this
season, unless you want to look as though
you've stepped out of a pre-war time warp.
L ong and multi-strand necklaces look great
with pencil skirt and twinset (cardi cinched
at waist with a narrow belt) or over a
Bloomsbur y -style dress. P resentation really
takes something, to make it per fect
How to wear them: Anything goes and the
k o o k i e r t h e b e t t e r. T h e y l o o k g r e a t o n
bags, fedoras and belts, but if that's a bit
wacky for your taste, simply use them to
hold together autumn/winter's must-have
shawl.
Little boho
This season's major jeweller y trends is a
sweet range of beaded earrings, long
necklaces and beautifully coloured gems
(jade, amethyst, ruby), also going all Native
American with turquoise-heavy beaded,
bejeweled necklaces.
Hollywood glamour
It's back, it's bold, it's bling! Old-style
How to wear them: bring them out with
your faded denims.
Blue Lotus
New Designs
Code: LR168
Pg 4
MRP. Rs. 3410
Code: LR170
MRP. Rs. 2620
Code: LR171
MRP. Rs. 1940
Code: LR164
MRP. Rs. 2550
Code: LR165
MRP. Rs. 1810
Code: LR166
MRP. Rs. 2340
Code: LR167
MRP. Rs. 2775
Code: LR172
MRP. Rs. 3380
Code: LR174
MRP. Rs. 2880
Code: LR175
MRP. Rs. 2660
Code: LR177
MRP. Rs. 3060
Blossoms
Volume: 1, 2006.
Blue Lotus
New Designs
Code: CP111
A Unique
14-month
Contest
Blue L otus has conceived a Never-Before
Jewellery Contest! A contest that'll run for
14 months non-stop!
MRP. Rs. 1500
We h a v e c o m e o u t w i t h a 1 4 - m o n t h
C a l e n d a r, s t a r t i n g f r o m N o v e m b e r 2 0 0 5 t o
December 2006.
Code: CP113
MRP. Rs. 3415
Code: CP112
Ever y month, a question is asked. This
question is to be answered in a Coupon
g i v e n i n t h e C a l e n d a r i t s e l f. A n d b y t h e l a s t
day of the Month, this Coupon should be
h a n d e d o v e r t o t h e Re t a i l e r.
MRP. Rs. 5090
E v e r y m o n t h , t h e r e ' l l b e a w i n n e r.
Code: CP114
MRP. Rs. 1275
Code: CP115
MRP. Rs. 1575
Code: CP116
MRP. Rs. 1900
Code: ET123
MRP. Rs. 1700
Code: ET124
MRP. Rs. 3195
Code: ET125
MRP. Rs. 2390
Imagine what this Contest can do to your
sales!
Code: LR186
Code: E T120
Code: E T122
MRP. Rs. 2260
Code: GR107
MRP. Rs. 4925
M RP. R s. 1 575
M RP. R s. 2 200
Code: SP118 MRP. Rs. 5230
Code: SE118 MRP. Rs. 3530
Pg 5
Blossoms
Volume: 1, 2006.
Why the name
Blue Lotus?
The mysterious and the sacred Blue L otus
has been considered, through the ages, as a
symbol of the Universe.
It is believed that the entire Cosmos was
born out of the womb of the Blue Lotus.
L egend has it that the lake of P ushkar in
Rajasthan was filled with thousands of
l o t u s e s w h i c h w e r e w h i t e i n c o l o u r. A n d i t ' s
believed that when God descended on the
earth, all these white lotuses turned into
Blue. As if they were Mother Nature's Gif t
to God!
For us too, the name Blue L otus is the
source of infinite gif ting ideas.
G i f t i n g t o y o u r s e l f. G i f t i n g t o y o u r b e l o v e d .
Gifting to your near and dear ones. Gifting
to your relatives.
B e c a u s e f o r u s I n d i a n s , g i f t i n g i s p u r e j o y.
What is the
meaning of
the 'star' logo?
The logo of Blue Lotus is born out of two
diamonds. One straight and one inverted.
The moment these two diamonds overlap
o n e a c h o t h e r, s i x s m a l l d i a m o n d s a r e
created, as if by magic.
So the logo also stands for creation.
Creation of infinite ideas.
Blue lotus pre-launch activities
Since we believe we are not in the jeweller y business but in the gif ting business, our
idea was to study the kind of gif ts consumers would like to receive.
Through Octane Communications, we did an elaborate sur vey of the market to
understand the likes and dislikes and design preferences while chosing a gif t.
E v e r y d e s i g n w e h a v e c r e a t e d i s b a s e d o n t h i s c o n s u m e r s u r v e y. A n d t h i s p r o c e s s i s
ongoing. The second and the third collections we have brought out were based on
the consumer feedback we got for the first collection.
What are the
consumers' expectations from
the Blue Lotus brand?
The consumer would want this brand to
reflect their everchanging needs. So Blue
L otus promises to keep pace with the
everchanging tastes of this everchanging
c o n s u m e r. W h e t h e r i t ' s r i n g s , p e n d a n t s ,
tops, necklaces, bracelets or kadas.
Code: LR153 MRP. Rs. 1400
Code: SP122 MRP. Rs. 1160
Code: KB103 MRP. Rs. 12,250
Pg 6
Code: SE122 MRP. Rs. 2260
Blossoms
Volume: 1, 2006.
How does a jeweller
benefit from selling
branded jewellery?
The meaning of 'brand' is: Something that
g i v e s y o u a s s u r e d q u a l i t y, w h e r e v e r y o u b u y
it from.
A b r a n d t h a t s a t i s f i e s a c o n s u m e r, b r i n g s
back that consumer for more purchase, to
the same store again and again.
So consistent quality across outlets and
across a period of time is what the brand
s h o u l d o f f e r.
How have the activities done by
Blue Lotus helped improve the
sales of its retailers?
To b e g i n w i t h , B l u e L o t u s h a s c h a n g e d t h e
way jeweller y is displayed, packaged and
s o l d i n t h i s c o u n t r y.
The first thing that a jewellery shop needs
t o d o i s a t t r a c t t h e c u s t o m e r.
To t h i s e n d , w e c r e a t e d a n a t t r a c t i v e G l o w
Sign which was hung outside the store with
B l u e L o t u s I m a g e s a n d t h e Re t a i l e r ' s n a m e .
Blue Lotus, for example is crafted in 750
fine gold, and is hallmarked and certified
by the Bureau of Indian Standards.
Then there were a Series of Banners in Flex
w h i c h d i d t h e s a m e t o w o o t h e c u s t o m e r.
And every item of Blue Lotus comes with a
Lifetime Guarantee.
With these eye-catching 'advertisements'
the customer was drawn in.
Once the customer entered the store, there
was a visual feast in the store.
There are brochures displaying the entire
range of Blue Lotus.
And the 'real' jeweller y beckoned the
consumer in a never-before acr ylic display
unit where blue triangle was the visual
theme.
Once the consumer chose a piece of Blue
L otus, it was packaged in a transparent
acr ylic box in a paper carton with lotus
images.
This was accompanied by the Lifetime
Guarantee Card and a Special Greeting
Card.
All this was given away to the thrilled
consumer in a beautiful carry bag!
W ith so much of merchandising, it became
easier for the retailer to sell Blue L otus,
and the satisfied customers kept coming
back for more. And their word of mouth
brought in newer and newer customers!
No wonder we have over 200 retailers in
Mumbai alone, and the list is getting longer
by the day!
When you deal with Brands, the customer
believes you will sell real high quality
j e w e l l e r y. S o e v e n t u a l l y, i t r e s u l t s i n b e t t e r
sales of your jewellery collection!
What are the
activities of the
Blue Lotus Club?
T h i s i s a n e xc l u s i v e c l u b f o r s e l e c t e d
jewellery dealers.
T h e p r i v i l e g e s , w h i c h t h e m e m b e r s e n j o y,
keep increasing.
Why did we create
a new brand
in jewellery?
T h o u g h t h e r e a r e a f e w b r a n d s i n j e w e l l e r y,
none of them were created for gif ting.
Survey after survey we did among the
consumers revealed that 90% of them buy
jewellery as gifts. Either as gifts for
o t h e r s , o r a s g i f t s f o r o n e s e l f. B u t t h e r e
was not a single brand created for the sole
purpose of gifting.
So Blue L otus was created specifically for
this target audience, hence our slogan,
'Gif ts Forever'.
For close to 4 years, it was the passionate
dream of our founder P raveen Jain to create
a meaningful brand and sell it directly to
t h e c o n s u m e r s . To d a y, i t ' s a d r e a m c o m e
true.
A s o f n o w, w e h a v e p e r s o n a l i z e d i s s u e s o f
the Art of Jewellery Magazine sent to each
of the members.
Through SMS the members have been
receiving the P rice of Gold, on a daily
b a s i s , d a y a f t e r d a y. T h i s h a s g o n e a l o n g
way in helping the retailer plan his
purchase almost on an hourly basis.
Many gif ts have been sent to them, like
personalized key chains and pens.
We h a d m a d e a r r a n g e m e n t s t o p r o c u r e
passes for the last IIJS exhibition. And have
done that for the 2006 exhibition too.
More activities and gif ts are in the
pipeline, and the next year promises to be
a year of tremendous growth for ever yone
associated with Blue Lotus!
Pg 7
Blossoms
Volume: 1, 2006.
Which all events
have we participated in?
!
!
!
!
IIJS 2005, Mumbai
A & D J e w e l l e r y S h o w, M u m b a i
Times Shagun. Pune
Times Shagun, Mumbai
What were the
special promotional
activities conducted?
Code: LR190
Code: LR201
MRP. Rs. 3560
Code: ET132
MRP. Rs. 6450
Code: CP123
MRP. Rs. 3480
Code: SP123 MRP. Rs. 1935
Code: SE123 MRP. Rs. 2435
MRP. Rs. 2350
! Rakhee Contest in collaboration with
Dealer-Speak
Navbharat Times.
! The prize distribution was done by
!
celebrities Ashish Choudhary and Samita
B a n g a r g i o f ‘ S h a a d i k a L a d o o ’ Fa m e .
Coverage by Zee Marathi Channel.
“When we decided to sell Blue Lotus
from our store, we had no idea as to the
way the brand will be accepted by the
c o n s u m e r. B u t t h e w a y r e p e a t b u y i n g i s
happening, we are sure the brand has
b e e n a c c e p t e d r e a d i l y b y t h e c o n s u m e r. ”
-Suresh Jain,
D i r e c t o r,
Kundan Jewellers Pvt. Ltd.,
Andheri.
Blue Lotus in
full bloom
“There's not a single brand which is
positioned for gifting. That I think is the
secret behind the success of Blue Lotus.
Khetmal Jain,
P r o p r i e t o r,
Rupali Jewellers,
Kurla.
Within a few months of its launch, Blue Lotus
has done things which have not been done in
t h e I n d i a n J e w e l l e r y e v e r.
We h a v e a r e t a i l e r l i s t t h a t , a t t h e l a s t c o u n t ,
stood at 205! That too, within 6 months of
launch.
“These people have thought of
e v e r y t h i n g . T h e d i s p l a y, t h e p a c k a g i n g ,
the Guarantee Card, the Greeting Card,
and the unique 14- month Contest
Calendar - they have given a detailed
thought to every element of the Brand.
The best part is, they keep thinking of
newer and newer things which will make
the brand more and more attractive”.
Dilip Jain,
P a r t n e r,
Dalichand Meghaji Jewellers,
Jhaveri Bazar
Dealers and Distributors enquiry soliticated
People behind Blue L otus
Our Second Edition of Blue Lotus, with over
50 designs, were made in response to the
f e e d b a c k f r o m o u r Re t a i l e r s a n d e n d
consumers!
In fact, the Third Edition will soon be out,
w h i c h i s e v e n b e t t e r.
It's this constant interaction with the
consumer that makes our designs so unique
a n d p o p u l a r.
A n d y o u c a n b e r e s t a s s u r e d t h e c o m i n g y e a r,
a n d t h e y e a r s t o f o l l o w, w i l l b e t h e Ye a r o f t h e
Blue Lotus!
Pg 8
Praveen Jain, Chairman,
Blue Lotus Jewellery
K i s h o r e J a i n , D i r e c t o r,
Blue Lotus Jewellery
D i k e s h J a i n , D i r e c t o r,
Blue Lotus Jewellery