Summer 2013

PRSRT STD
US POSTAGE
PAID
840 Hamilton St.
Suite 200
Allentown, PA 18101
LEHIGH VALLEY, PA
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PERMIT 83
President’s Message
Partner Highlights
Discover Lehigh Valley Happenings
Numbers
Get Involved
Things to Know
Sales Front
Lehigh Valley in the News
Meet the Staff
Discover Lehigh Valley’s Partner Newsletter • Summer 2013
SNAPSHOT
STAFFCONTACT
President
Michael Stershic
mike@DiscoverLehighValley.com
Executive Vice President
Director of Partner
Relations
Nancy Signorovitch
nancy@DiscoverLehighValley.com
Kim Lilly
kim@DiscoverLehighValley.com
Director of Sports
Marketing
Director of Marketing
Michael “Kuzy” Kusmuk
kuzy@DiscoverLehighValley.com
Ryan Hogan
ryan@DiscoverLehighValley.com
Director of finance
Ed Eppler
ed@DiscoverLehighValley.com
WHO’S
?
SEEN
CTIS, National Sales Manager
Marc Kaminetsky
marc@DiscoverLehighValley.com
Interactive Marketing
Representative
Jason Stershic
jason@DiscoverLehighValley.com
CommunicationS Manager
Sales & Marketing
Representative
George Wacker
george@DiscoverLehighValley.com
Kaitlyn “Kaitie” Burger
kaitlyn@DiscoverLehighValley.com
IT
Circulate this around the office and initial above for who’s seen it.
Sales & Marketing
Representative
Katie Prutzman
katie@DiscoverLehighValley.com
Receptionist
Debbie Snyder
debbie@DiscoverLehighValley.com
Distribution/Warehouse
Dan Petras
dan@DiscoverLehighValley.com
PARTNER
President’s Message
I hope all of you have received our new Partnership Marketing
Opportunity Kit. Inside the kit are some great marketing
initiatives to maximize your reach, some of which are
included in your partnership already.
HIGHLIGHTS
Taking part in some of these marketing opportunities, such as
web-based packages and brochure distribution, is as easy
as sending us an e-mail to show your interest. We want all
partners to know that there are many ways we can help you
widen your reach in Lehigh Valley and beyond.
We are also excited to announce that the host of The Travel
Channel’s “Hotel Impossible,” Anthony Melchiorri, will be
the featured speaker at our annual meeting. You should
have received a save-the-date card already, but due to
an unforeseen conflict, the date has been moved to
November 7, 2013. Please keep an eye out for a formal
invitation in the mail. We hope you can attend, as this event
will be “impossible” to miss.
Our partnership is more than 400 strong, and we value each
and every one of you. There is great strength in numbers, and
we hope to continue to grow and promote this region as the
best in the mid-Atlantic.
Here’s to hoping your summer is going well.
Sincerely,
Michael Stershic
President
• Historic Bethlehem Museums and Sites was featured in a
recent issue of New England Antiques Journal. The four-page
spread included a look into the history and current operation of
the newly minted National Historic Landmark District. Please visit
AntiquesJournal.com to view the article online.
• Crayola Experience reopened Memorial Day weekend to packed
crowds eager to get their hands on the brand new exhibits. Some new
features include paints that are only available at Crayola,® a “Doodle
in the Dark” room for energetic children and a photo booth that will
allow visitors to color their own pictures.
™
• The Kemerer Museum of Decorative Arts in Bethlehem unveiled
its new 5,000-square-foot, two-story Collections Resource Center. The
new center will house the museum’s collections, including the E.J.
Prime dollhouse and toy collection. The museum will remain closed
until all of the collections are in place.
• The Lehigh-Northampton Airport Authority (LNAA) announced
that the Black Diamond Jet Team has been confirmed as the newest
act slated to perform at the Sands Lehigh Valley Air Show, August 24
and 25 at the Lehigh Valley International Airport.
The Black Diamond Jet Team is a four-ship aerobatic, civilian-owned
team based in Lakeland, Fla. Painted in a distinctive arctic-camouflage
paint scheme. Their jam-packed performance will include precise
maneuvers that are taught to military pilots around the world.
• The Lehigh Valley Zoo welcomed a baby Prehensile-tailed
Porcupine. The yet-to-be-named baby marks the first birth of this
species at the zoo. The baby porcupine, also known as a porcupette,
was born to parents Jasmine and Quill. Lehigh Valley Zoo participates
in the Prehensile-tailed Porcupine Species Survival Plan (SSP), which
is a cooperative.
• The Great Allentown Fair announced that the musically eclectic, hitproducing, platinum-selling, Grammy Award-winning Zac Brown Band
will complete this year’s bill of entertainment at the Great Allentown
Fair Grandstand on Thursday, August 29.
• The Bethlehem Visitor Center at SteelStacks™ was selected by
Preservation Pennsylvania as the Industrial Property Restoration
Award winner for this year. This is a great honor and continues to add
to the string of recognition for the redevelopment of SteelStacks.™
PARTNER
President’s Message
I hope all of you have received our new Partnership Marketing
Opportunity Kit. Inside the kit are some great marketing
initiatives to maximize your reach, some of which are
included in your partnership already.
HIGHLIGHTS
Taking part in some of these marketing opportunities, such as
web-based packages and brochure distribution, is as easy
as sending us an e-mail to show your interest. We want all
partners to know that there are many ways we can help you
widen your reach in Lehigh Valley and beyond.
We are also excited to announce that the host of The Travel
Channel’s “Hotel Impossible,” Anthony Melchiorri, will be
the featured speaker at our annual meeting. You should
have received a save-the-date card already, but due to
an unforeseen conflict, the date has been moved to
November 7, 2013. Please keep an eye out for a formal
invitation in the mail. We hope you can attend, as this event
will be “impossible” to miss.
Our partnership is more than 400 strong, and we value each
and every one of you. There is great strength in numbers, and
we hope to continue to grow and promote this region as the
best in the mid-Atlantic.
Here’s to hoping your summer is going well.
Sincerely,
Michael Stershic
President
• Historic Bethlehem Museums and Sites was featured in a
recent issue of New England Antiques Journal. The four-page
spread included a look into the history and current operation of
the newly minted National Historic Landmark District. Please visit
AntiquesJournal.com to view the article online.
• Crayola Experience reopened Memorial Day weekend to packed
crowds eager to get their hands on the brand new exhibits. Some new
features include paints that are only available at Crayola,® a “Doodle
in the Dark” room for energetic children and a photo booth that will
allow visitors to color their own pictures.
™
• The Kemerer Museum of Decorative Arts in Bethlehem unveiled
its new 5,000-square-foot, two-story Collections Resource Center. The
new center will house the museum’s collections, including the E.J.
Prime dollhouse and toy collection. The museum will remain closed
until all of the collections are in place.
• The Lehigh-Northampton Airport Authority (LNAA) announced
that the Black Diamond Jet Team has been confirmed as the newest
act slated to perform at the Sands Lehigh Valley Air Show, August 24
and 25 at the Lehigh Valley International Airport.
The Black Diamond Jet Team is a four-ship aerobatic, civilian-owned
team based in Lakeland, Fla. Painted in a distinctive arctic-camouflage
paint scheme. Their jam-packed performance will include precise
maneuvers that are taught to military pilots around the world.
• The Lehigh Valley Zoo welcomed a baby Prehensile-tailed
Porcupine. The yet-to-be-named baby marks the first birth of this
species at the zoo. The baby porcupine, also known as a porcupette,
was born to parents Jasmine and Quill. Lehigh Valley Zoo participates
in the Prehensile-tailed Porcupine Species Survival Plan (SSP), which
is a cooperative.
• The Great Allentown Fair announced that the musically eclectic, hitproducing, platinum-selling, Grammy Award-winning Zac Brown Band
will complete this year’s bill of entertainment at the Great Allentown
Fair Grandstand on Thursday, August 29.
• The Bethlehem Visitor Center at SteelStacks™ was selected by
Preservation Pennsylvania as the Industrial Property Restoration
Award winner for this year. This is a great honor and continues to add
to the string of recognition for the redevelopment of SteelStacks.™
DISCOVER
LEHIGH
VALLEY
HAPPENINGS
NUMBERS
Source: Smith Travel Research, Inc.
Numbers from December 2012 – February 2013
• Hotel occupancy 56.9%
• Rooms sold 487,066
• Average daily rate $84.72
Committed to quality and
affordable higher education
for over 40 years.
Northampton.edu
There’s a new date for Anthony Melchiorri
Our 2013 Annual Meeting will be impossible to miss.
The Discover Lehigh Valley Annual Meeting date is now November 7, 2013. Our keynote speaker will
be Anthony Melchiorri, host of The Travel Channel’s “Hotel Impossible.” Anthony has more than 20 years
of tourism sales, marketing and branding experience. He’s helped hospitality businesses thrive in highly
competitive cities. Now, he will share his hard-earned tourism expertise to help you build your business.
Keep an eye out for a formal invitation that will be coming in the mail.
Sponsorship opportunities are also available. For additional information, call Ryan Hogan at 610-882-9200.
Pennsylvania Bus Association’s 2014 Annual Meeting & Sales Retreat
Discover Lehigh Valley is pleased to announce that we will be hosting the Pennsylvania Bus Association’s 2014 Annual Meeting
& Sales Retreat June 16 – 20 at Sands® Bethlehem. This four-day conference will include educational sessions, networking
events and a sales retreat attended by more than 20 tour planners. If you are interested in participating in this event, please
contact Marc Kaminetsky at marc@DiscoverLehighValley.com.
Tourism Marketing Day 2013 at Iron Lakes Country Club a Success
Our annual Tourism Marketing Day was held June 26 at Iron Lakes Country Club with more than 85 attendees on hand to hear
a variety of different, interesting marketing topics from our distinguished speakers.
The event was headlined by keynote speaker Jane Wells-Schooley, co-owner of Northstar Team Development. Jane discussed
“Secrets to Higher Emotional Intelligence in the Workplace.”
Other speakers included Jane Hudak, dean of The Wescoe School of Muhlenberg College; Betsy Linaberger, senior vice
president and management director, Tierney Communications; Denise Maiatico, general manager, Hyatt Place Bethlehem
and Courtyard by Marriott – Bethlehem – I-78 and adjunct professor at Northampton Community College; Andrew Stanten,
president, Altitude Marketing; and Jeff Vaughan, managing partner, VONCOM Communications – Allentown.
Be sure to keep an eye out for our Tourism Marketing Day next year, as it’s a great way to learn tips, tricks, ideas and schools
of thought from industry professionals. Plus, you’ll get the inside scoop on our Sales & Marketing Plan.
Digital Media Stats
Discover Lehigh Valley is a marketing powerhouse for your business. Our message reaches
thousands of potential visitors every day, offering them compelling reasons to come check
out our region.
2013 Numbers through May:
• Facebook fans 47,485
• Twitter followers 6,977
195,791
• Total video views on YouTube • Total photo views in Flickr 181,582
31,978
• Number of unique visitors to blog
• Number of unique website visitors 110,619
Other sites we utilize to reach potential customers of your business include LinkedIn,
Panoramio, Pinterest, TripAdvisor, Foursquare and Foodspotting, among others.
LVUltimateExperience.com
Discover Lehigh Valley
is now on cable TV.
Service Electric Cable TV, Channel 189.
DISCOVER
LEHIGH
VALLEY
HAPPENINGS
NUMBERS
Source: Smith Travel Research, Inc.
Numbers from December 2012 – February 2013
• Hotel occupancy 56.9%
• Rooms sold 487,066
• Average daily rate $84.72
Committed to quality and
affordable higher education
for over 40 years.
Northampton.edu
There’s a new date for Anthony Melchiorri
Our 2013 Annual Meeting will be impossible to miss.
The Discover Lehigh Valley Annual Meeting date is now November 7, 2013. Our keynote speaker will
be Anthony Melchiorri, host of The Travel Channel’s “Hotel Impossible.” Anthony has more than 20 years
of tourism sales, marketing and branding experience. He’s helped hospitality businesses thrive in highly
competitive cities. Now, he will share his hard-earned tourism expertise to help you build your business.
Keep an eye out for a formal invitation that will be coming in the mail.
Sponsorship opportunities are also available. For additional information, call Ryan Hogan at 610-882-9200.
Pennsylvania Bus Association’s 2014 Annual Meeting & Sales Retreat
Discover Lehigh Valley is pleased to announce that we will be hosting the Pennsylvania Bus Association’s 2014 Annual Meeting
& Sales Retreat June 16 – 20 at Sands® Bethlehem. This four-day conference will include educational sessions, networking
events and a sales retreat attended by more than 20 tour planners. If you are interested in participating in this event, please
contact Marc Kaminetsky at marc@DiscoverLehighValley.com.
Tourism Marketing Day 2013 at Iron Lakes Country Club a Success
Our annual Tourism Marketing Day was held June 26 at Iron Lakes Country Club with more than 85 attendees on hand to hear
a variety of different, interesting marketing topics from our distinguished speakers.
The event was headlined by keynote speaker Jane Wells-Schooley, co-owner of Northstar Team Development. Jane discussed
“Secrets to Higher Emotional Intelligence in the Workplace.”
Other speakers included Jane Hudak, dean of The Wescoe School of Muhlenberg College; Betsy Linaberger, senior vice
president and management director, Tierney Communications; Denise Maiatico, general manager, Hyatt Place Bethlehem
and Courtyard by Marriott – Bethlehem – I-78 and adjunct professor at Northampton Community College; Andrew Stanten,
president, Altitude Marketing; and Jeff Vaughan, managing partner, VONCOM Communications – Allentown.
Be sure to keep an eye out for our Tourism Marketing Day next year, as it’s a great way to learn tips, tricks, ideas and schools
of thought from industry professionals. Plus, you’ll get the inside scoop on our Sales & Marketing Plan.
Digital Media Stats
Discover Lehigh Valley is a marketing powerhouse for your business. Our message reaches
thousands of potential visitors every day, offering them compelling reasons to come check
out our region.
2013 Numbers through May:
• Facebook fans 47,485
• Twitter followers 6,977
195,791
• Total video views on YouTube • Total photo views in Flickr 181,582
31,978
• Number of unique visitors to blog
• Number of unique website visitors 110,619
Other sites we utilize to reach potential customers of your business include LinkedIn,
Panoramio, Pinterest, TripAdvisor, Foursquare and Foodspotting, among others.
LVUltimateExperience.com
Discover Lehigh Valley
is now on cable TV.
Service Electric Cable TV, Channel 189.
neW touch-screen kiosks at bethleheM
visitor center at steelstacks™
three touch-screen kiosks were recently installed in the
Bethlehem Visitor Center, located in the renovated Stock
House at SteelStacks.™ Your basic partnership provides
you with listings on these interactive screens. the listings
coincide with your listings on discoverlehighvalley.com.
discoverlehighvalleY.coM
Our website has evolved over the years and continues to
expand. Our goal is to make it the most sought-after site
when visitors and locals alike are looking for destination
information pertaining to Lehigh Valley. With more than
1,800 visitors a day, we are well on our way, and we will
never become complacent.
lehigh
valleY
in
the
neWs
• shankweiler’s drive-in theater was featured in the
Huffington Post, huffingtonPost.com, in an article on drive-in
theaters worth driving to. Shankweiler’s was highlighted as
follows: “About an hour north of Philadelphia is America’s oldest
drive-in, having been in continuous operation since April 15,
1934. From April through September, the theater offers al fresco
moviegoers first-run programming at rock-bottom prices: just $9
for a double feature. Plus, you can order from a snack bar with a
throwback menu that includes funnel cake and cotton candy.”
• the bethlehem visitor center officially opened with a ribbon
cutting. the new $5.5 million visitor center at SteelStacks™
in Bethlehem opened inside the oldest building at the former
Bethlehem Steel Corp., the Stock House.
• easton Main street initiative installed new visitor directional
signs in downtown Easton. the signs are located on S. third
Street in front of the parking deck, on N. third Street at the
surface lot on the west side of the street, in front of the Sigal
Museum at 342 Northampton Street and in front of the Grand
Eastonian Suites Hotel at 140 Northampton Street.
But, we need your help. the site is only as vibrant and robust
as the content that it houses. Please take a moment to check
your partner copy and make sure it is as accurate and up-todate as possible. Include pictures, social media links, correct
uRLs and phone numbers. As the old adage goes, you only
get one chance to make a first impression. together let’s
make certain we are putting your best foot forward.
Please check your listing and, if you need to make any
changes, please contact kaitie burger at 610-882-9200
or kaitlyn@discoverlehighvalley.com.
2014 discover lehigh valleY
official visitors guide
Discover Lehigh Valley has chosen to partner with The
Morning Call to produce the 2014 Official Visitors Guide.
there will be 250,000 copies printed in 2014, and
distribution will begin in early January.
We believe with a larger and more localized sales force,
increased sales and the ability to reach new partners in an
effective manner will be increased. Within the next few
weeks, you will receive additional information touting all
the advertising options available in the 2014 guide.
2014 PennsYlvania vacation guide
As the official publication of the Pennsylvania tourism
Office, the guide is sent to every traveler who requests
more information about visiting the Keystone State and
Lehigh Valley. Published annually (March) with a print run
of 450,000, it is distributed throughout the year at trade
shows and welcome centers and to potential visitors
who request the piece.
Art May with Miles Media will be in contact with you
about the advertising opportunities available. If you would
like to be proactive, Art can be reached at 201-741-5617.
Discounted rates are available and begin with a 25 percent
discount off the current rate card. opportunities are
limited, and advertising material must be received
by november 15.
things
knoW
to
MaxiMiZe Your PartnershiP
Whether you’ve become a partner or have been one for some time, are you taking
advantage of all the free opportunities available to partners?
Here’s a quick look at some of the options that are included in your basic
member partnership.
digital Package
Web page and mobile listing: If you ever have an update to your web page or mobile
listing, please let us know so we can update it for you immediately.
brochure distribution
Do you have a rack card or brochure? Let us distribute it in our network of more than 70
hotels, attractions and visitor center partners.
calendar of events
Our calendar of events is one of our most viewed pages on our website. If you have an
upcoming event, simply head to uploadYourevent.com and put in the information.
Viola! You have your own, new web page dedicated solely to your event.
Web-based Package a
Get in on some of these web-based packages that customers can find on our website
and that are also pushed through our social media channels and run on a monthly basis:
Girls Just Wanna Have Fun; Just the two of us; the Boys Are Back in town; We Are
Family; and takin’ Care of Business.
Web-based Package b
these seasonal packages run throughout the year and are also pushed through public
relations and social media efforts. Which fits you? Autumn Adventures; Be My Valley
Valentine; BOGO Madness; New Year’s Eve; Summer of Savings (S.O.S.); Black Friday/
Cyber Monday; and travel tuesdays.
festival & event Packages
We partner with local festivals and events to develop overnight packages. these
offer our “Stay” facilities the opportunity to purchase discounted tickets and
merchandise. Get connected with Christkindlmarkt; Musikfest; Oktoberfest; and
Pennsylvania Shakespeare Festival.
For more information, or to opt into any of these programs, please contact
kaitie burger at 610-882-9200 or kaitlyn@discoverlehighvalley.com.
DISCOVER
THE
MARKETING
COMES
STRENGTH
IN
THAT
NUMBERS.
neW touch-screen kiosks at bethleheM
visitor center at steelstacks™
three touch-screen kiosks were recently installed in the
Bethlehem Visitor Center, located in the renovated Stock
House at SteelStacks.™ Your basic partnership provides
you with listings on these interactive screens. the listings
coincide with your listings on discoverlehighvalley.com.
discoverlehighvalleY.coM
Our website has evolved over the years and continues to
expand. Our goal is to make it the most sought-after site
when visitors and locals alike are looking for destination
information pertaining to Lehigh Valley. With more than
1,800 visitors a day, we are well on our way, and we will
never become complacent.
lehigh
valleY
in
the
neWs
• shankweiler’s drive-in theater was featured in the
Huffington Post, huffingtonPost.com, in an article on drive-in
theaters worth driving to. Shankweiler’s was highlighted as
follows: “About an hour north of Philadelphia is America’s oldest
drive-in, having been in continuous operation since April 15,
1934. From April through September, the theater offers al fresco
moviegoers first-run programming at rock-bottom prices: just $9
for a double feature. Plus, you can order from a snack bar with a
throwback menu that includes funnel cake and cotton candy.”
• the bethlehem visitor center officially opened with a ribbon
cutting. the new $5.5 million visitor center at SteelStacks™
in Bethlehem opened inside the oldest building at the former
Bethlehem Steel Corp., the Stock House.
• easton Main street initiative installed new visitor directional
signs in downtown Easton. the signs are located on S. third
Street in front of the parking deck, on N. third Street at the
surface lot on the west side of the street, in front of the Sigal
Museum at 342 Northampton Street and in front of the Grand
Eastonian Suites Hotel at 140 Northampton Street.
But, we need your help. the site is only as vibrant and robust
as the content that it houses. Please take a moment to check
your partner copy and make sure it is as accurate and up-todate as possible. Include pictures, social media links, correct
uRLs and phone numbers. As the old adage goes, you only
get one chance to make a first impression. together let’s
make certain we are putting your best foot forward.
Please check your listing and, if you need to make any
changes, please contact kaitie burger at 610-882-9200
or kaitlyn@discoverlehighvalley.com.
2014 discover lehigh valleY
official visitors guide
Discover Lehigh Valley has chosen to partner with The
Morning Call to produce the 2014 Official Visitors Guide.
there will be 250,000 copies printed in 2014, and
distribution will begin in early January.
We believe with a larger and more localized sales force,
increased sales and the ability to reach new partners in an
effective manner will be increased. Within the next few
weeks, you will receive additional information touting all
the advertising options available in the 2014 guide.
2014 PennsYlvania vacation guide
As the official publication of the Pennsylvania tourism
Office, the guide is sent to every traveler who requests
more information about visiting the Keystone State and
Lehigh Valley. Published annually (March) with a print run
of 450,000, it is distributed throughout the year at trade
shows and welcome centers and to potential visitors
who request the piece.
Art May with Miles Media will be in contact with you
about the advertising opportunities available. If you would
like to be proactive, Art can be reached at 201-741-5617.
Discounted rates are available and begin with a 25 percent
discount off the current rate card. opportunities are
limited, and advertising material must be received
by november 15.
things
knoW
to
MaxiMiZe Your PartnershiP
Whether you’ve become a partner or have been one for some time, are you taking
advantage of all the free opportunities available to partners?
Here’s a quick look at some of the options that are included in your basic
member partnership.
digital Package
Web page and mobile listing: If you ever have an update to your web page or mobile
listing, please let us know so we can update it for you immediately.
brochure distribution
Do you have a rack card or brochure? Let us distribute it in our network of more than 70
hotels, attractions and visitor center partners.
calendar of events
Our calendar of events is one of our most viewed pages on our website. If you have an
upcoming event, simply head to uploadYourevent.com and put in the information.
Viola! You have your own, new web page dedicated solely to your event.
Web-based Package a
Get in on some of these web-based packages that customers can find on our website
and that are also pushed through our social media channels and run on a monthly basis:
Girls Just Wanna Have Fun; Just the two of us; the Boys Are Back in town; We Are
Family; and takin’ Care of Business.
Web-based Package b
these seasonal packages run throughout the year and are also pushed through public
relations and social media efforts. Which fits you? Autumn Adventures; Be My Valley
Valentine; BOGO Madness; New Year’s Eve; Summer of Savings (S.O.S.); Black Friday/
Cyber Monday; and travel tuesdays.
festival & event Packages
We partner with local festivals and events to develop overnight packages. these
offer our “Stay” facilities the opportunity to purchase discounted tickets and
merchandise. Get connected with Christkindlmarkt; Musikfest; Oktoberfest; and
Pennsylvania Shakespeare Festival.
For more information, or to opt into any of these programs, please contact
kaitie burger at 610-882-9200 or kaitlyn@discoverlehighvalley.com.
DISCOVER
THE
MARKETING
COMES
STRENGTH
IN
THAT
NUMBERS.
What’s
Happening
ON
THE
?
FRONT
Sales
Group Tour Market
• Discover Lehigh Valley attended the Pennsylvania Bus Association’s
Marketplace March 25 – 26 in Harrisburg, Pa. This marketplace
was attended by group leaders from 22 motorcoach companies in
Pennsylvania. ArtsQuest,™ C.F. Martin Guitar & Co. and the Ramada Inn
Allentown joined Discover Lehigh Valley in the booth.
Upcoming Trade Shows
Connect Marketplace
(SMERF trade show)
August 22 – 24, 2013 | Milwaukee, Wis.
Rendezvous Travel Group Leader Show
(group tour show)
August 27, 2013 | Bethlehem, Pa.
Destinations of NY Group Leader Travel Show
(group tour show)
August 27 – 28, 2013 | Poughkeepsie, N.Y.
Rejuvenate Marketplace
(religious meeting planner trade show)
October 28 – 31, 2013 | Daytona Beach, Fla.
• In conjunction with the Pennsylvania Bus Association’s Marketplace,
Discover Lehigh Valley conducted a group leader FAM tour for Anderson
Coach of Greenville, Pa. The FAM included stops at Sands® Bethlehem
and ArtsQuest™ Center at SteelStacks™ and a tour by Historic Bethlehem
Museums & Sites.
•D
iscover Lehigh Valley is working with Klein Transportation of
Douglassville, Pa., on a fall FAM tour geared at men’s groups. This FAM
may include stops at C.F. Martin & Co., America on Wheels and the
Allentown Brew Works. The goal is to attract fraternal organizations
and retiree groups to the region.
Meetings/Social, Military, Educational, Religious,
Fraternal (SMERF) Markets
•D
iscover Lehigh Valley recently conducted site inspections with the site
selection committee from the Aviation Council of Pennsylvania. During
the meetings, five members of the committee had the opportunity
to tour two Lehigh Valley properties for the 2014 fall conference. A
decision on location is expected in late July.
•D
iscover Lehigh Valley recently attended the Collaborate Marketplace
June 13 – 16 in Denver, Colo. During this three-day marketplace,
we had the opportunity to meet with a variety of corporate meeting
planners from the United States.
• L ehigh Valley will be playing host to four association conferences
in the fall of 2013, including the Pennsylvania Association of Travel
& Tourism – DMO Fall Conference (9/29 – 10/2), Association of
Collegiate Conference & Event Directors – Fall Summit (10/13 – 10/15),
Pennsylvania Art Education Association – Annual Conference (10/17
– 10/20) and the Pennsylvania News Media Association – Annual
Convention (11/6 – 11/8).
SPORTS NEWS (Recent Events)
USSSA Girls’ Softball | June 7 – 9, 2013
Veterans Park, Quakertown, and Forks Township Community Center
Lehigh Valley Rugby 7’s Tournament | June 7 – 9, 2013
Monocacy Fields, Bethlehem
USSSA Girls’ Softball | June 14 – 16, 2013
Multiple venues in Lehigh Valley
Lehigh Valley United Tim Riggs Soccer Invitational | June 14 – 16, 2013
Lehigh County Sports Fields, Allentown
Lehigh LaxFest #1 - Boys’ Lacrosse Tournament | June 14 – 16, 2013
Lehigh University, Bethlehem, and Southern Lehigh High School,
Center Valley
Laxpalooza 2013 | June 14 – 16, 2013
Bicentennial Park, East Allen Township
Lehigh Valley HEAT Basketball Dorney JamFest | June 21 – 23, 2013
Multiple venues in Lehigh Valley
USSSA Girls’ Softball | June 21 – 23, 2013
Veterans Park, Quakertown, and Alton Park, Allentown
LaxFest Rolling Thunder – Girls’ Lacrosse Tournament | June 21 – 23, 2013
Lehigh University, Bethlehem
Lehigh Valley United 3 vs. 3 LIVE Qualifier | June 28 – 30, 2013
6800 Air Products Field, Allentown
USSSA Girls’ Softball | June 28 – 30, 2013
Veterans Park, Quakertown
Lehigh Valley United Steamroll MAPS/MSSL Soccer | July 5 – 7, 2013
Lehigh County Sports Fields, Allentown
Lehigh Valley United Steel City Cup with Philadelphia Union | July 12 – 14, 2013
Lehigh County Sports Fields, Allentown
USA Cycling National Mountain Bike Championships | July 18 – 21, 2013
Bear Creek Resort, Macungie
Lehigh Valley Bike/Cycle Festival | July 18 – 26, 2013
Bear Creek Resort, Macungie, and Valley Preferred Cycling
Center, Breinigsville
East Coast Volleyball (part of SportsFest) | July 19 – 21, 2013
Alton Park, Allentown
USA Cycling Junior Nationals | July 25 – 28, 2013
Valley Preferred Cycling Center, Breinigsville
Philly Area Disc Association (PADA) Philly Invite | July 19 – 21, 2013
Lehigh County Sports Fields, Allentown
USSSA Girls’ Softball World Series | July 22 – 28, 2013
Veterans Park, Quakertown
Lehigh Valley United 3 v 3 Soccer LIVE Regional Qualifier | July 26 – 28, 2013
Lehigh County Sports Fields, Allentown
What’s
Happening
ON
THE
?
FRONT
Sales
Group Tour Market
• Discover Lehigh Valley attended the Pennsylvania Bus Association’s
Marketplace March 25 – 26 in Harrisburg, Pa. This marketplace
was attended by group leaders from 22 motorcoach companies in
Pennsylvania. ArtsQuest,™ C.F. Martin Guitar & Co. and the Ramada Inn
Allentown joined Discover Lehigh Valley in the booth.
Upcoming Trade Shows
Connect Marketplace
(SMERF trade show)
August 22 – 24, 2013 | Milwaukee, Wis.
Rendezvous Travel Group Leader Show
(group tour show)
August 27, 2013 | Bethlehem, Pa.
Destinations of NY Group Leader Travel Show
(group tour show)
August 27 – 28, 2013 | Poughkeepsie, N.Y.
Rejuvenate Marketplace
(religious meeting planner trade show)
October 28 – 31, 2013 | Daytona Beach, Fla.
• In conjunction with the Pennsylvania Bus Association’s Marketplace,
Discover Lehigh Valley conducted a group leader FAM tour for Anderson
Coach of Greenville, Pa. The FAM included stops at Sands® Bethlehem
and ArtsQuest™ Center at SteelStacks™ and a tour by Historic Bethlehem
Museums & Sites.
•D
iscover Lehigh Valley is working with Klein Transportation of
Douglassville, Pa., on a fall FAM tour geared at men’s groups. This FAM
may include stops at C.F. Martin & Co., America on Wheels and the
Allentown Brew Works. The goal is to attract fraternal organizations
and retiree groups to the region.
Meetings/Social, Military, Educational, Religious,
Fraternal (SMERF) Markets
•D
iscover Lehigh Valley recently conducted site inspections with the site
selection committee from the Aviation Council of Pennsylvania. During
the meetings, five members of the committee had the opportunity
to tour two Lehigh Valley properties for the 2014 fall conference. A
decision on location is expected in late July.
•D
iscover Lehigh Valley recently attended the Collaborate Marketplace
June 13 – 16 in Denver, Colo. During this three-day marketplace,
we had the opportunity to meet with a variety of corporate meeting
planners from the United States.
• L ehigh Valley will be playing host to four association conferences
in the fall of 2013, including the Pennsylvania Association of Travel
& Tourism – DMO Fall Conference (9/29 – 10/2), Association of
Collegiate Conference & Event Directors – Fall Summit (10/13 – 10/15),
Pennsylvania Art Education Association – Annual Conference (10/17
– 10/20) and the Pennsylvania News Media Association – Annual
Convention (11/6 – 11/8).
SPORTS NEWS (Recent Events)
USSSA Girls’ Softball | June 7 – 9, 2013
Veterans Park, Quakertown, and Forks Township Community Center
Lehigh Valley Rugby 7’s Tournament | June 7 – 9, 2013
Monocacy Fields, Bethlehem
USSSA Girls’ Softball | June 14 – 16, 2013
Multiple venues in Lehigh Valley
Lehigh Valley United Tim Riggs Soccer Invitational | June 14 – 16, 2013
Lehigh County Sports Fields, Allentown
Lehigh LaxFest #1 - Boys’ Lacrosse Tournament | June 14 – 16, 2013
Lehigh University, Bethlehem, and Southern Lehigh High School,
Center Valley
Laxpalooza 2013 | June 14 – 16, 2013
Bicentennial Park, East Allen Township
Lehigh Valley HEAT Basketball Dorney JamFest | June 21 – 23, 2013
Multiple venues in Lehigh Valley
USSSA Girls’ Softball | June 21 – 23, 2013
Veterans Park, Quakertown, and Alton Park, Allentown
LaxFest Rolling Thunder – Girls’ Lacrosse Tournament | June 21 – 23, 2013
Lehigh University, Bethlehem
Lehigh Valley United 3 vs. 3 LIVE Qualifier | June 28 – 30, 2013
6800 Air Products Field, Allentown
USSSA Girls’ Softball | June 28 – 30, 2013
Veterans Park, Quakertown
Lehigh Valley United Steamroll MAPS/MSSL Soccer | July 5 – 7, 2013
Lehigh County Sports Fields, Allentown
Lehigh Valley United Steel City Cup with Philadelphia Union | July 12 – 14, 2013
Lehigh County Sports Fields, Allentown
USA Cycling National Mountain Bike Championships | July 18 – 21, 2013
Bear Creek Resort, Macungie
Lehigh Valley Bike/Cycle Festival | July 18 – 26, 2013
Bear Creek Resort, Macungie, and Valley Preferred Cycling
Center, Breinigsville
East Coast Volleyball (part of SportsFest) | July 19 – 21, 2013
Alton Park, Allentown
USA Cycling Junior Nationals | July 25 – 28, 2013
Valley Preferred Cycling Center, Breinigsville
Philly Area Disc Association (PADA) Philly Invite | July 19 – 21, 2013
Lehigh County Sports Fields, Allentown
USSSA Girls’ Softball World Series | July 22 – 28, 2013
Veterans Park, Quakertown
Lehigh Valley United 3 v 3 Soccer LIVE Regional Qualifier | July 26 – 28, 2013
Lehigh County Sports Fields, Allentown
GET
INVOLVED
get Your event seen
Our online calendar is one of the most viewed pages on our website. It’s no surprise
that people want to know what’s going on in the area. So, in an effort to make
adding your organization or business event easier than ever, we’ve created
uploadYourevent.com.
Simply head to the site, fill in your details, check the event “type” box and
click “submit” – and you have your very own web page for your upcoming event.
discover lehigh valleY is noW on cable tv.
Discover Lehigh Valley tV can currently be seen in more than 30 hotels, B&Bs and
residential households serviced by Service Electric Cable tV across the region. this
equates to approximately 600,000 visitors a year, plus an additional 100,000 Service
Electric subscribers daily in Lehigh Valley. So, check out channel 189 and see for
yourself where visitors and residents can discover more on where to go and what to do.
Discover Lehigh Valley tV offers cost-effective advertising opportunities for most
businesses. to advertise, please contact kaitie burger at 610-882-9200 or
kaitlyn@discoverlehighvalley.com.
Now sit back, relax and enjoy the show!
Website advertising
With more than 850,000 page views generated yearly from nearly 1,800 visitors daily,
DiscoverLehighValley.com definitely attracts visitors. Whether it is visitors looking for
a place to get away, locals looking for a place to eat, planners looking for a meeting
or sports venue or an organizer of a group tour, DiscoverLehighValley.com is the place
to find information.
Web advertising is available on a quarterly basis, and advertisers are entitled to 95
characters of text, one image, name of business, link to add to a personal itinerary, link to
share on a social network and link to a dedicated page on discoverlehighvalley.com.
to take advantage of these opportunities or to share an idea you would like us to consider,
please contact kaitie burger at 610-882-9200 or kaitlyn@discoverlehighvalley.com.
Meetthe
staff
katie PrutZMan
Katie Prutzman is a sales and marketing representative
for Discover Lehigh Valley. Raised in New tripoli,
Katie ventured to York College of Pennsylvania to earn
her bachelor’s degree in public relations with minor
concentrations in speech communication and music
industry. Recently relocated to beautiful downtown
Bethlehem, Katie enjoys her time by shopping at Pop
Mart and grabbing lunch at Johnny’s Bagel & Deli. In
addition to enjoying all Lehigh Valley has to offer, Katie
enjoys yoga, making jewelry, playing her Nintendo 3DS
and running the occasional 5K. She is also a passionate
coffee connoisseur and an excellent vegetarian cook.
dan Petras
Dan Petras, a lifelong resident of Allentown, is
responsible for distribution and warehouse at Discover
Lehigh Valley. Dan is the father of two adult daughters
and one son and the proud grandfather to two
granddaughters. You can find Dan at live music venues
throughout Lehigh Valley, especially Levitt Pavilion at
the ArtsQuest™ Center at SteelStacks.™ Dan also loves
the outdoors, especially walking and hiking. Dan’s a
motorcycle man and has been riding since the age of 16.
GET
INVOLVED
get Your event seen
Our online calendar is one of the most viewed pages on our website. It’s no surprise
that people want to know what’s going on in the area. So, in an effort to make
adding your organization or business event easier than ever, we’ve created
uploadYourevent.com.
Simply head to the site, fill in your details, check the event “type” box and
click “submit” – and you have your very own web page for your upcoming event.
discover lehigh valleY is noW on cable tv.
Discover Lehigh Valley tV can currently be seen in more than 30 hotels, B&Bs and
residential households serviced by Service Electric Cable tV across the region. this
equates to approximately 600,000 visitors a year, plus an additional 100,000 Service
Electric subscribers daily in Lehigh Valley. So, check out channel 189 and see for
yourself where visitors and residents can discover more on where to go and what to do.
Discover Lehigh Valley tV offers cost-effective advertising opportunities for most
businesses. to advertise, please contact kaitie burger at 610-882-9200 or
kaitlyn@discoverlehighvalley.com.
Now sit back, relax and enjoy the show!
Website advertising
With more than 850,000 page views generated yearly from nearly 1,800 visitors daily,
DiscoverLehighValley.com definitely attracts visitors. Whether it is visitors looking for
a place to get away, locals looking for a place to eat, planners looking for a meeting
or sports venue or an organizer of a group tour, DiscoverLehighValley.com is the place
to find information.
Web advertising is available on a quarterly basis, and advertisers are entitled to 95
characters of text, one image, name of business, link to add to a personal itinerary, link to
share on a social network and link to a dedicated page on discoverlehighvalley.com.
to take advantage of these opportunities or to share an idea you would like us to consider,
please contact kaitie burger at 610-882-9200 or kaitlyn@discoverlehighvalley.com.
Meetthe
staff
katie PrutZMan
Katie Prutzman is a sales and marketing representative
for Discover Lehigh Valley. Raised in New tripoli,
Katie ventured to York College of Pennsylvania to earn
her bachelor’s degree in public relations with minor
concentrations in speech communication and music
industry. Recently relocated to beautiful downtown
Bethlehem, Katie enjoys her time by shopping at Pop
Mart and grabbing lunch at Johnny’s Bagel & Deli. In
addition to enjoying all Lehigh Valley has to offer, Katie
enjoys yoga, making jewelry, playing her Nintendo 3DS
and running the occasional 5K. She is also a passionate
coffee connoisseur and an excellent vegetarian cook.
dan Petras
Dan Petras, a lifelong resident of Allentown, is
responsible for distribution and warehouse at Discover
Lehigh Valley. Dan is the father of two adult daughters
and one son and the proud grandfather to two
granddaughters. You can find Dan at live music venues
throughout Lehigh Valley, especially Levitt Pavilion at
the ArtsQuest™ Center at SteelStacks.™ Dan also loves
the outdoors, especially walking and hiking. Dan’s a
motorcycle man and has been riding since the age of 16.
PRSRT STD
US POSTAGE
PAID
840 Hamilton St.
Suite 200
Allentown, PA 18101
LEHIGH VALLEY, PA
ts :
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hl s Iss
i
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PERMIT 83
President’s Message
Partner Highlights
Discover Lehigh Valley Happenings
Numbers
Get Involved
Things to Know
Sales Front
Lehigh Valley in the News
Meet the Staff
Discover Lehigh Valley’s Partner Newsletter • Summer 2013
SNAPSHOT
STAFFCONTACT
President
Michael Stershic
mike@DiscoverLehighValley.com
Executive Vice President
Director of Partner
Relations
Nancy Signorovitch
nancy@DiscoverLehighValley.com
Kim Lilly
kim@DiscoverLehighValley.com
Director of Sports
Marketing
Director of Marketing
Michael “Kuzy” Kusmuk
kuzy@DiscoverLehighValley.com
Ryan Hogan
ryan@DiscoverLehighValley.com
Director of finance
Ed Eppler
ed@DiscoverLehighValley.com
WHO’S
?
SEEN
CTIS, National Sales Manager
Marc Kaminetsky
marc@DiscoverLehighValley.com
Interactive Marketing
Representative
Jason Stershic
jason@DiscoverLehighValley.com
CommunicationS Manager
Sales & Marketing
Representative
George Wacker
george@DiscoverLehighValley.com
Kaitlyn “Kaitie” Burger
kaitlyn@DiscoverLehighValley.com
IT
Circulate this around the office and initial above for who’s seen it.
Sales & Marketing
Representative
Katie Prutzman
katie@DiscoverLehighValley.com
Receptionist
Debbie Snyder
debbie@DiscoverLehighValley.com
Distribution/Warehouse
Dan Petras
dan@DiscoverLehighValley.com