E-press kit - Museo Pambata

where
LEARNING
begins
and FUN
never ends!
How?
When?
?
o
h
W
Who
hasn't been stumped
by the thousand and one
questions of children? To them,
everything is new, urgent, full of wonder.
?
t
a
h
W
Museo Pambata, the Philippines' premier
children's museum, hopes to answer some of
these questions – and stimulate children to be
even more inquisitive and eager to learn. It is a
place of hands-on discovery, a child's window
to the world, providing a view that stays
honest and consistent amidst changing
images and meanings.
Where?
WHY?
The sorbetes cart was chosen to be the official logo of Museo Pambata, as it embodies its philosophy of
involving all the senses in the learning experience.
Museo Pambata is located at the historical Elks Club building
on Roxas Boulevard corner South Drive, Manila.
How to get to Museo Pambata: From EDSA, turn right on
Roxas Boulevard then take a U-turn on T.M. Kalaw Street.
From Quiapo, take Quezon Bridge going to Padre Burgos street
then turn left on Roxas Boulevard.
Or you may take the LRT or a jeepney (A. Mabini route), get off
on United Nations Avenue, and walk to Roxas Boulevard.
Museo Pambata is right beside the U.S. Embassy building.
M A N I L A BAY
Where is
Museo Pambata?
Quirino
Grandstand
South Drive
US Embassy
ROX A S B O U L E VA R D
It was designed by UP Fine Arts graduate Pia Recto.
Rizal
Park
T.M. Kalaw
Bayview
Hotel
What’s inside
Museo Pambata?
Museo Pambata What’s inside Museo Pambata?
My Body Works Katawan Ko
Kalikasan Environment
Be inspired to help out in conserving
Mother Earth by traveling through a
rainforest and coastal area! There is
also an herb garden where you can
learn more about the medicinal
properties of plants.
Maynila Noon
Old Manila
Take a whimsical journey back to turnof-the-century Manila! Put on clothes
our ancestors wore, ride the Tranvia,
board a Spanish galleon, or step into a
miniature cathedral and bahay na bato.
Children in the Global Village
Bata sa Mundo
Get a glimpse of children from around the
world! Play indoor games and see dolls
in national costumes, toys and musical
instruments from different countries!
The Karapatan Hall, a room dedicated to
the Rights of the Child, is in this area.
Journey inside the human body through
a tunnel maze! Understand how our
different organs work in harmony to
keep our bodies functioning.
I Love My Planet Earth
Let’s all help save Mother Earth!
View exhibits on climate change
and other environmental issues,
and how you can do your part in
saving our planet.
Career Options Paglaki Ko
What do you want to be when you
grow up? Discover possibilites and
visualize yourself in a career of your
own choice. Currently, the room is
featuring writers and illustrators.
Pamilihang Bayan
Marketplace
Your favorite neighborhood shops
are here! Pretend to shop in a row
of play stores and practice your
entrepreneurial and budgeting skills.
Museo Pambata What’s inside Museo Pambata?
Facilities
Playground
Multi-purpose Hall
The Multi-purpose Hall is a 288 sq. ft
area, where you can hold birthdays,
corporate events, gatherings, and
many more.
Swing and tumble, slide and hurdle!
Have a fun time at the Tutubing
Bakal Peace helicopter and
playground.
Learning Room
Library
Discover the magic of words that can
let a child's imagination soar!
Available are books, audio and video
CDs which children can borrow to cap
off a day of fun learning.
Pasalubong Shop
Located at the second floor of the
museum's annex building. Fully airconditioned. Seating capacity of 180
to 200 people.
Teatro Pambata
Your one-stop shop for kiddie stuff.
Find books, educational craft sets and
toys for kids.
Children can watch theatrical plays,
concerts, and shows in our outdoor
theater.
Museum
Overview
Museo Pambata Museum Overview
Museo Pambata is primarily a children’s interactive museum, established to enhance the lives of Filipino children. It has seven (7) theme rooms where children,
families and school groups can explore new and exciting learning opportunities by reliving our rich cultural heritage, assuming a pro-active role in caring for the
environment, understanding how the human body works, discovering science through play, imagining what they could become someday, and understanding
human rights in a global perspective. Educational programs for children and adults enhance Museo Pambata’s interactive exhibits. Other facilities in the
museum include a children’s library, gift shop, multi-purpose hall, changing exhibits hall, outdoor theater, playground, and parking space.
LEADERSHIP
ADMISSION FEES
General Admission (2 years old and
above) – Php 250
Museo Pambata is a private
foundation with a Board of Trustees.
Infants under 2, teaching staff, museum
workers (with valid ID) – FREE
Honorary Chairperson:
Luisa Ejercito-Estrada, M.D.
(representing the City of Manila)
President and CEO:
Nina Lim-Yuson, Ph.D.
Vice President for Administration:
Edwina Consunji Laperal
Vice President for Exhibits and
Programs:
Bambi Mañosa-Tanjutco
Vice President for Marketing and
Communications:
Francisco D. Magsaysay
Treasurer:
Evelyn R. Singson
Corporate Secretary/Legal Counsel:
Wilfredo E.J.E. Reyes
Members:
Emily A. Abrera
Regina Aguinaldo-Young
Olivia M. Campos
Gizela Gonzales-Montinola
Laura Jimenez-Westfall
Victoria Panlilio
Executive Director:
Maricel P. Montero
Manila residents – FREE on Tuesdays,
50% off on other days.
Tour groups of thirty (30) or more can
avail of a special discount.
MUSEUM HOURS
Tuesdays to Saturdays: 8 AM to 5 PM
(September to February)
9 AM to 5 PM (March to August)
Sundays: 1 to 5 PM
MISSION
Museo Pambata is a children's museum with
relevant exhibits and programs that transform
children's lives.
VISION
To be a Filipino children's interactive museum
promoting children's advocacies through creative
programs and linkages to global communities.
YEARLY ATTENDANCE
An average of 200,000 children and adults visit Museo
Pambata every year. At least 15% are subsidized by the
Ninong/Ninang Endowment Fund.
FUNDING
Museo Pambata is a non-stock, non-profit organization
certified by the Philippine Council for NGO Certification
(PCNC), with revenues from investment income;
contributions and grants from individuals, groups,
foundations, corporations, and government agencies;
earned income; and admissions income.
History
Museo Pambata History
Opened in 1994, Museo Pambata is
the dream come true of Nina LimYuson, an early childhood educator
and mother of four, who once
brought her young children to the
Boston Children’s Museum in
America. They had so much fun with
the museum's hands-on exhibits that
she wished there was a similar place
back home where her kids - and
millions of Filipino children - can learn
and have fun at the same time.
Image from the Boston Children’s
Museum home page.
Former Department of Social Welfare
and Development secretary
Estefania Aldaba-Lim shared Yuson’s
enthusiasm over the idea of having a
children’s museum in the country due
to her past involvement with children
for over three decades, including a
United Nations appointment as
Special Envoy for the International
Year of the Child in 1979. They
envisioned the museum as a venue
for alternative learning for children,
specially for those who have no
access to formal education.
In March 1993, Lim and Yuson
presented a proposal of their dream
museum, to be situated in the
historical Elks Club Building in
Manila, to then Manila Mayor Alfredo
Lim who had just arrived from a
UNICEF Mayors’ Meeting on the
Rights of the Child in Mexico City.
Much to their joy and surprise, he
readily approved it.
The Museo Pambata officers were
elected in the first Board of Trustees
meeting held in June 1993.
Chairman: Mayor Alfredo Lim
President: Estefania Aldaba-Lim
Vice President: Elizabeth Zobel
Treasurer: Wilfrido Tecson
Legal Counsel: Atty. Leocadio de Asis
Executive Director: Nina Lim-Yuson
Honorary Chairperson: Former First
Lady Amelita Ramos
Founding Members:
Zenaida Amador
Betty Go-Belmonte
Doris Ho
Leandro Locsin
Jose Pardo
Teresa Escoda Roxas
Carlos Soriano
Museo Pambata History
Educators, visual artists, architects,
m u s e u m w o r ke r s a n d o t h e r
professionals met regularly to
brainstorm. Concepts were then
translated into several theme rooms
designed and produced pro bono by
architect and stage designer Joselito
Tecson. Scale models were made and
presented to prospective sponsors. A
brochure conceptualized by premier
advertising agency McCann Erickson,
led by Emily Abrera, and a 10-minute
video produced by Cheche Lazaro's
Probe Productions helped "sell" the
idea of Museo Pambata.
In December 1993, the City Council of
Manila, in a memorandum of
agreement (MOA) granted the Museo
Pambata a 10-year-free-of-lease-use
of the Elks Club Building. The funds
raised by the board of trustees were
used to start its rehabilitation.
In March 1994, the recognition dinner
for Museo's first Ninongs and
Ninangs, (sponsors who gave one
million pesos each) namely Luis H.
Lim Foundation, Juan and Lualhati
C o j u a n g c o F o u n d a t i o n , A .Y.
Foundation, Petron Corporation, Fe S.
Panlilio, Don Emilio T. Yap, Helena Z.
Benitez, Security Bank and Trust
Company, Landbank and GSIS.
Finally, on December 21, 1994, the
dream museum became a living
reality! With a strong leadership, a
definite plan of action and imminent
success, the list of Ninongs and
Ninangs has grown longer:
Department of Tourism, PAGCOR,
Department of Environment and
Natural Resources, Department of
Health, Sen. Ramon Magsaysay, Jr.,
Consuelo Alger Foundation,
Philippine Charity Sweepstakes
Office, Coca-Cola Foundation,
Development Bank of the Philippines,
PHINMA Group, Splash Foundation,
Aldaba-Lim Foundation, WS Family
Foundation, Sen. Francis Pangilinan,
E. Zobel Foundation, Globe Telecom,
Inc., C Com Foundation, and Ford
Foundation Philippines.
Programs
and Activities
Museo Pambata Programs and Activities
RIGHTS OF THE CHILD
LITERACY PROGRAMS
Museo Pambata’s educational programs and special activities are
anchored on the advocacy of children’s rights, primarily on their right to
education, health, recreation, and mental and physical development. An
outstanding activity held in the Karapatan Hall, an area in the museum
dedicated to children's rights, is the Rights of the Child Awareness
Tournament in 1995. It was followed by Mag-ROCK Tayo! (Rights Of the
Child Kontest) in 2001-2002. In cooperation with the Council for the
Welfare of Children (CWC), Plan International, UNICEF, Department of
Social Welfare and Development, (DSWD), Department of Education
(DepEd), and the Manila City Schools, these projects familiarized children
with their basic rights as stated in the UN Convention on the Rights of the
Child. Kanino ba ang CRC? was a three-day children’s summit held in
November 2009 to celebrate the 20th anniversary of the Convention on the
Rights of the Child. The summit brought 50 children who are living in
different, often difficult situations. The summit aimed to raise awareness
on the convention on the Rights of the Child by posing the question “whose
responsibility is the CRC?” Children participants, in plenary and discussions
in workshops, shared their views of the rights and responsibilities of the
child and the crafted messages to people and agencies concerned. The
summit was organized with the help of the DSWD, UNICEF, National Council
of Social Development, Children’s Lab CHILDREN Asia-Philippines, and
other private donors.
Started in 1995, the Mobile Library Program is a reading campaign for the
economically disadvantaged children and out-of-school youth of Manila. It
aims to impart the value of reading to children through storytelling and booklending sessions. Six years later, the Mobile Library van was inaugurated
through a grant from Ford Foundation Philippines. It is a six-wheeler roving
library with over 3,000 children's books and other learning aids for the
benefit of the children of Manila and neighboring cities. The van was
refurbished in 2011, this time with the support of Atty. Gizela G. Montinola
and Pilipinas Hino, Inc. In line with the Centennial celebration in 1998, Museo
Pambata launched Aklat: Karapatan at Kapangyarihan para sa Kabataan (The
Book: The Right and Empowerment of the Youth) or Aklat: KKK. It had two
components: the outreach and the in-house programs. Four mini libraries
were turned over to the Manila baranggays as part of the outreach
component, while storytelling sessions became regular Friday and Saturday
activities at the Museo Pambata Library and Resource Center.
In 1999, the Office of Manila Mayor Lito Atienza and Museo Pambata
launched Sa Aklat, Sisikat!, a Manila-wide literacy campaign to promote the
habit of reading among children in the Manila public schools. This innovative
pilot campaign addressed the alarming decline in reading abilities and literacy
rate in the country, particularly among public schoolchildren.
Museo Pambata Programs and Activities
The Philippine
Rainforest (2000)
Ipagmamalaki Ko...Pilipino! (1998)
Iba’t Ibang Kamay,
Iisang Buhay... Filipino! (2001)
Be Smart, Don’t
Ever Start! (2000)
Money Matters
for Kids (2009)
TRAVELING EXHIBITS
In 1998, Museo Pambata launched its first traveling exhibit, Ipagmamalaki Ko...Pilipino!, to highlight the Philippine Centennial. It toured Makati,
Alabang, Cebu, and Iligan. Museo Pambata's goal to reach Filipinos outside Metro Manila gave birth to another traveling exhibit in
May 2000 called The Philippine Rainforest. It has been shown in various cities in Luzon, Visayas, and Mindanao and continues to tour the country to
promote awareness on our endangered rainforests.
In December 2000, Museo Pambata launched Be Smart, Don't Ever Start/Maging Matalino, Iwasang Manigarilyo!, an anti-smoking traveling exhibit
sponsored by the Department of Health. It aims to discourage children from taking up the habit of smoking and addresses the increasing
cases of health problems and deaths caused by tobacco smoke. Museo Pambata also teamed up with the National Commission for Culture and the Arts
(NCCA) to showcase the richness of Filipino culture in Iba't Ibang Kamay, Iisang Buhay... Filipino!, an interactive traveling exhibit on native arts and
crafts launched in August 2001. It aims to help children understand that Filipinos can be united in the midst of cultural diversity. In November 2009,
through a grant from CITI Foundation, Museo Pambata launched the Money Matters for Kids! traveling exhibit on financial literacy. This was then
turned over to the Bangko Sentral ng Pilipinas in 2011.
Museo Pambata Programs and Activities
CHILDREN’S ADVOCACY PROGRAM
The Children's Advocacy Program or CAP is an alternative educational
program that aims to help children understand and appreciate their roles in
their families, schools, communities, and in society. It uses the
child-to-child approach wherein children advocates serve as mentors who
help inspire other disadvantaged Filipino children through outreach activities
in schools and communities. Children advocates are chosen from various
street children centers and disadvantaged communities and are exposed to
workshops, field trips and film showings to enhance their awareness on
identity, nation-building, rights and values formation. CAP is a venue for
children to learn how to formulate ideas and speak their minds on issues
affecting them. The program ran from 2001 until 2014.
TRAININGS/WORKSHOPS FOR CHILDREN
Invited artists conduct workshops for the Museo Pambata's young visitors
throughout the year. The museum's tour guides also serve as art
instructors and conduct art, craft and cooking demonstrations as well as
storytelling sessions and simple science experiments. Every summer,
children enroll in Art’s Cool workshops that hone their talents and skills in
the different arts such as painting, crafts, writing, theater, pottery,
cooking, etc. By providing an atmosphere of fun and encouragement
where children can learn and express themselves through their chosen art,
Museo Pambata has become a popular venue for children’s workshops.
Museo Pambata has also organized two outstanding series of workshops:
the Establishing Children’s Museums and Establishing Reading Centers.
Both seminar series were launched in 2001. The Asian Children's Museum
Conference was also pioneered by the Museo Pambata. The first two
conferences were held at the historic Manila Hotel in February 2008 and
2012 with delegates from all over the Philippines and other countries.
Museo Pambata Programs and Activities
PUBLICATIONS and CARDS
In line with its reading advocacy, Museo Pambata has published children’s
and child-related books. Paglaki Ko/When I Grow Up is a series of storybooks
based on real-life-role-models. It exposes children to different careers and
encourages them to find the path they wish to tread in the future. Recognized by
the Manila Critics Circle for its innovative approach in writing children’s stories,
these books are bilingual (English and Filipino) and show full-colored pictures of
successful career persons. It features an architect, fire fighter, journalist, mail
carrier, rural doctor, scientist, teacher, actress, farmer, priest, police officer and
entrepreneur.
Launched in the International Year for the Older Persons in 1999, Letters
from Lolo and Lola is a collection of letters written by the Filipino grandparents
which crystalizes in firsthand words and pictures the joyful experience of Pinoystyle grandparenting, celebrating the power of the written letter as a bridge of
love and hope between two generations.
Dulaang Pambata: Buhay ng mga Bayani is a compilation of skits about our
National heroes which children can perform. It was published in cooperation with
the National Commission for Culture and the Arts (NCCA).
In 2003, Touch Discover Explore! The Story of Museo Pambata was launched,
marking the 10-year existence of a “noisy and happy place” that continues to be a
touchstone of wonder and discovery for ever-growing numbers of Filipino
children.
Money Matters for Kids! Earn it, Save it, Spend it, Share it! features information,
puzzles, games and ways to understand money and how significant it is in their
lives. Similarly, a box of activity cards which comes with workbook provide ideas for
a child to further inquire about the meaning of money in their lives. This
publication was made possible through a grant from CITI Foundation.
A partnership with a group of children's book authors called KUTING (Kuwentista
ng mga Tsikiting), the Batang Bayani book series introduces and instills the value of
heroism among children. The series is composed of four books about young
children who have made a difference in their own lives and in the lives of others.
Museo Pambata encourages kids to help save the planet while honing their craftmaking skills in 101 Crafts to Make with Toilet Paper Roll Tubes. This book was
conceptualized and created by the museum's guides.
Visitors can supplement their museum experience through Museo Pambata’s
workbook series, featuring a drawing and coloring book, an activity book, and a
recycled crafts book.
The museum commemorated its 20th anniversary with Imagine: Looking Back
and Looking Forward. The book explores the 20 faces of Museo Pambata
throughout the years, and envisions the various possibilities of the future.
Museo Pambata also produces its own line of Christmas cards which are designed
by artists and illustrators for children. It is an annual fund raiser that helps sustain
the Mobile Library Program
Museo Pambata Foundation, Inc.
Telephone
523-1797/98, 536-0595
Fax
522-1246
E-mail
info@museopambata.org
Website
www.museopambata.org
museopambata
© Museo Pambata Foundation Inc.
2015
www.museopambata.org
Selected photographs by Alex Westfall,
Daniella Mabanta and NPPA Images
Illustrations by Robert Alejandro