I-Punkt Ad Types - IP Deutschland GmbH

Transcription

Online Ads Specifications
11. November 2014
Table of Contents
In-Page Ad Formats
Banderole Ad
3
Banner and Super Banner
4
Baseboard Ad
5
Billboard Ad
6
Dynamic Sitebar Ad
7
Expandable Ad
8
Fireplace
9
Flash Layer
10
Halfpage Ad
11
Maxi Ad
12
Medium Rectangle
13
Microspecial
14
Pushdown Ad
15
Skyscraper and Wide Skyscraper
16
Skytangle
17
Spot Promotion
18
Tandem Ad
19
Video Floor Ad
20
Wallpaper
21
In-Stream Ad Formats
Branded Player XXL
22
Break Ad and Break Ad XXL
23
Break Ad Takeover
24
Interactive Video Ad - Choose Ad
25
Interactive Video Ad - Multi Feature Ad
26
Interactive Video Ad - Question Ad
27
Interactive Video Ad - Social Media Ad
28
Mid-Roll
29
Overlay Ad
30
Post-Roll
31
Pre-Cut
32
Pre-Roll
33
Pre-Roll Takeover
34
Pre-Roll Takeover XXL
35
Shuffle-Roll
36
Video-on-Demand-Sponsoring
37
Specials
Topic-Special
38
Technical Specifications
Conditions for advance notice periods and deliveries
39
Notes on 3rd-party redirects
41
Notes on Flash
44
Notes on JavaScript
47
Ad Types | Table of Contents
2
Banderole Ad
Innovative special-format ad for effective campaigns
Description
The Banderole Ad, based on a version of Flash, spreads across the
entire width of the page content, in the directly visible area, when a
website is called up. The high-quality banderole sleeve moves as you
scroll, which creates a high level of visibility.
USP
•
High-quality adaptation of a proven print advertising format
•
Exclusive placement, exclusion of competing ads
•
Always in the user's field of vision
Specifications
•
Size in pixels: 770 x 250
•
Maximum capacity: 40KB (image), 40KB (Flash)
•
Format: JPEG, GIF, Flash
Information
Lead time
at least 5 business days
Minimum booking volume
2,500 euros gross
Ad Types | In-Page Ad Formats | Banderole Ad
3
Simple, effective and useable anywhere
Description
In order to make it easier for advertising customers to place ads, the
Super Banner has been defined as a standard ad within the Universal
Ad Package (UAP).
Both the Banner and the Super Banner are integrated at the upper
edge of the screen. They link to one of the advertiser's online specials
or to the advertiser's own online presence. The only difference is the
size.
Both ads provide plenty of room for creativity and extensive
information. They can be animated, streamed or booked as an
expandable version.
USP
•
Standardisation enables simple placement on all Internet pages
•
High visibility
Specifications
Technical specifications: Banner
•
Size in pixels: 468x60
•
•
•
Note on toggo.de: With toggo.de, we always need to have the ads as
physical Flash (.swf) files. JavaScript redirects do not work with
toggo.de. For streaming ads on toggo.de, the .flv file must also be
on our server. JavaScript cannot be used in the ad.
Technical specifications: Super Banner
•
•
•
•
Note on toggo.de: With toggo.de, we always need to have the ads as
physical Flash (.swf) files. JavaScript redirects do not work with
Information
Lead time
•
Image files: 3 business days
•
Rich Media ad formats: 5 business days
2,500 euros gross
Ad Types | In-Page Ad Formats | Banner and Super Banner
4
Baseboard Ad
Always in visible areas thanks to "sticky effect"
Description
The Baseboard Ad is fixed in position at the lower edge of the browser.
It is 90 px tall and can extend up to the entire width of the browser
(min. 728 px wide). In addition, it has a background color fill. It does not
expand. Its unusual, innovative placement means that the Baseboard
Ad can subtly connect the user with the advertising message, which is
permanently visible (including a Close button).
USP
•
Offers plenty of room for creativity and advertising messages with
an emotional appeal
•
Always in the user's field of vision (sticky effect)
Specifications
Baseboard Ad specifications
•
•
Maximum capacity: 80 KB
•
Format: swf, JPEG, GIF, PNG
Information
Lead time
2,500 euros gross
Ad Types | In-Page Ad Formats | Baseboard Ad
5
Billboard Ad
Large-area means of advertising with prominent placement
Description
The Billboard Ad is positioned directly below the navigation function of
a website and may extend over the entire width of its content. That
makes it particularly prominent because it becomes a part of the
content of the page to dramatically grab people’s attention. Normally,
this advertising does not extend to the edge of the site. However,
wherever requested we can insert a customised background
coloration to make it fill up the entire page span. There is also the
option of integrating streaming content without an added price.
USP
•
a real eye-catcher because of its exclusive location in the content
•
offers a lot of room for creativity and emotive advertising
messages
•
always in the user’s field of view
Specifications
•
size in pixels: 800 x 250px - if booked in site rotation
•
larger width might be possible if booked on particular sites
•
We can supply a background coloration (hexcode) to reach the
entire width of the page.
•
maximum capacity: 80 KB
•
formats: GIF, JPEG, Flash
•
redirect possible
If booked on one of the following specific sites the following additional
sizes are possible:
clipfish.de:
•
•
•
•
redirect possible
Information
Lead time
at least 5 workdays
2,500 euros gross
Ad Types | In-Page Ad Formats | Billboard Ad
6
Dynamic Sitebar Ad
A dynamic adaptation to the screen size ensures large-scale branding
Description
The Dynamic Sitebar Ad is placed to the right of the content and is
thus directly positioned in the visible area of the page. The advertising
format dynamically adjusts to the screen size and the “sticky effect”
ensures that the ad stays in the user’s range of vision even when
scrolling up or down the page.
This guarantees optimal display of the advertisement and makes sure
that your entire advertising message is in the user’s vision field at all
times.
USP
The sticky effect ensures that the advertisement is constantly in the
visible area, and due to the dynamic adjustment to the screen size, the
entire ad always remains in the user’s field of vision.
Specifications
•
Size in pixels: 300 x 600 (scalable)
•
For the ad, a minimum scaling factor (for legibility purposes, e.g.
50% of the original size) should be specified, and if applicable, a
maximum scaling factor (as a quality threshold for pixel graphics
contained in the ad) should be defined as well.
•
•
Format: Flash
•
Delivery of the ad: physical, redirects after checking
Information
Lead time
5 business days
2,500 euros gross
Ad Types | In-Page Ad Formats | Dynamic Sitebar Ad
7
Expandable Ad
The Expandable Ad makes standard ads larger and guarantees the highest possible profile for advertising messages
Description
Are you looking for more space to convey your message?
The Expandable Ad expands a standard advertisement. When a user
opens the web page, the ad stretches out and shows the user your
animation, short ad spot or extra text before reverting to its original
size. Both the expansion and the short layering of content draw a large
portion of the user’s attention to your advertising message.
USP
Gives you plenty of flexibility to convey your advertising message in an
innovative way.
Draws the greatest possible attention from users due to the foldout
Collapse on click (in the clickable area)
motion and your customized animation.
on (release)
{
Specifications
tmpCol = javascript: ip_adlayerCol();;
getURL(tmpCol, _self);
...
•
Expandable Superbanner : 728x300px, expands top down
}
•
Expandable Skyscraper : 420x600px, expands to the left
Collapse on timeout
•
Expandable Ads must be produced according to the respective
To hide the ad after a certain period of time, the ip_adlayerCol()
specifications for standard ads
command would need to be integrated either as a timeout or in the
The ad must close in the same way that it expands (onclick,
last frame of the Flash movie.
•
onmouseover, …)
•
Does not expand automatically, only with user interaction (e.g.
Information
onclick, onmouseover,…)
Lead time
•
Mouseover response is delayed by 0.5 seconds
•
The Close button must be clearly visible in the top third of the ad
•
•
initial SWF 40 KB, expanded SWF 60 KB
•
Rich-media ad formats: 5 business days
•
Flash commands, s.below
Interface functions
•
2,500 gross
Flash commands
•
Streaming costs are invoiced separately
FSCommand('adexpand') and FS('adcollapse')
•
The available volume is based on projected reach
Expand
on (rollOver) {
tmpExp = javascript: ip_adlayerExp();;
getURL(tmpExp, _self);
...
}
Collapse on mouseout (to be integrated into the previously hidden
area)
on (rollOut)
{
tmpCol = javascript: ip_adlayerCol();;
getURL(tmpCol, _self);
...
}
Ad Types | In-Page Ad Formats | Expandable Ad
8
Fireplace
A means of advertising with great scope for creative design
Description
The Fireplace is an exclusive advertising format that is especially well
suited for branding, image campaigns and product launch campaigns.
It involves a combination of Wallpaper and Wide Skyscraper formats
along the left edge of the screen, and it is placed exclusively on the
homepage or in selected headers.
The page's editorial content is not left-justified as usual, but instead is
placed in the center. This allows the advertising customer to
prominently frame the editorial content for a defined booking period,
or to shape an entire website with its brand’s Corporate Design.
USP
•
Also available with videos or pushdown ads
•
Especially effective because part of the left-hand side of the
screen is integrated into the advertising surface
•
Innovative advertising format
•
Visible presentation, with plenty of room for creative campaigns
Specifications
The Fireplace is an exclusive advertising format. Due to the size of our
portfolio, technical specifications can only be provided on an
individual basis and upon request.
The technical specifications for our verticals, Netzathleten.de,
Gesündernet.de, Entertainweb.de and Businessandmore.de, can be
found on this page as a downloadable PDF.
Information
Lead time
5 business days
2,500 euros gross
Ad Types | In-Page Ad Formats | Fireplace
9
Flash Layer
Space for creative advertising messages in directly visible areas
Description
With Flash Layer, there are almost no limits to creating and planning
advertising messages. It allows for highly flexible, large-format
designs that are highly visible because they cover the content of the
website. It has a transparent background, so the navigation panel
remains visible.
Animation can be used to change the placement of the Flash-based
ad in the browser window. The advertising message follows the visual
stimulus and elicits a positive response. This allows Flash Layers to be
used effectively for branding campaigns.
Unlike a normal Flash Layer, the Universal Flash Layer has a standardsize visible surface specially developed for the German market, which
facilitates production and delivery. It is layered over the content when
a website is called up. The advertisement must be completely
programmed in Flash.
•
JAVASCRIPT SHOULD NOT be used.
•
NO redirects should be used.
•
The background SHOULD NOT be transparent.
Information
Lead time
USP
Maximum user attention due to ad layering over content
•
•
Animated integration of the advertising message
•
•
Creative design on a transparent background
•
2,500 euros gross
Specifications
•
Dimensions: 400 x 400 px
It is also possible to use a larger format to implement an
animation. However, the size of the visible, content-covering
surface also cannot exceed 400 x 400 px here.
•
Format: Flash file (.swf)
•
File size: 40 KB
•
Animation length: max. 10 seconds , followed by auto-close
•
Function call to end the animation: FSCommand(adlayerhider)
•
Close button: the user must be able to close the ad window! The
Close button should be clearly recognizable as such, not part of
the transparent background, and positioned at the top right in the
immediate vicinity of the ad! Function call to close the layer:
FSCommand(adlayerhider)
Additional notes on toggo.de:
•
With toggo.de, we always need to have the ads as physical Flash (.
swf) files.
•
The following call must be integrated into the topmost level of the
ad: on (release) { getURL (clickTag, clickTarget); }
•
When programming the Flash Layer, please use the Javascript
function adlayerhider() so that it runs after the ad plays once.
•
When programming and designing the Flash Layer, please do not
use the Advertisement and Close buttons/notifications; we will
automatically add these later.
•
NO SOUND should be included.
Ad Types | In-Page Ad Formats | Flash Layer
10
Halfpage Ad
The highly visible display ad
Description
The Half-Page Ad is a high-profile display ad.
Its integration into the content area of the site quickly focuses the
user's attention on the advertising message.
In addition, it has a generous format: with 300x600 pixels, this ad is
larger and more noticeable than other integrated advertising formats,
and it offers plenty of room for creative campaigns. This makes it an
ideal ad format for large-scale branding campaigns.
USP
•
High profile
•
High level of credibility due to integration in the content area
•
Plenty of room for creative campaigns
Specifications
•
Size in pixels: 300 x 600
•
•
Information
Lead time
5 business days
2,500 euros gross
Ad Types | In-Page Ad Formats | Halfpage Ad
11
Maxi Ad
An extensive form of advertising with unique selling point
Description
In addition to the advantages of simple planning and effective success
tracking, the Maxi Ad offers everyone the option of presenting the
message in a moving format, including streaming video. Because of
the ads' enormous size and the exclusive placement, advertisers are
given a great deal of space for design and information. For instance,
the space could be used to show a short spot or an animation that
conveys the ad message even more emotionally the best way to
capture the users' attention.
USP
•
Extremely high visibility
•
Ads that are familiar to and accepted by the users and that are
harmoniously integrated into the website structures
•
Always in the user's range of vision
Specifications
•
•
Maximum capacity: 80KB (image), 80KB (Flash))
•
Information
Lead time
•
•
Rich media ad formats: 5 business days
2,500 euros gross
Ad Types | In-Page Ad Formats | Maxi Ad
12
Medium Rectangle
Simple ad formats for effective success tracking
Description
The Medium Rectangle is part of the Universal Ad Package (UAP),
offering the advantages of a standardized ad format: simple planning
and effective success tracking.
The ad is placed in a visible location within the content. Because of its
enormous size, the multimedia format is extremely well suited for
anyone who wants to convey a message with moving images, including
streaming video.
Clipfish.de also uses the Medium Rectangle as a boilerplate in the
player after the clips, guaranteeing a high level of visibility.
Other versions of the Rectangle are the Large Rectangle and the XXL
Rectangle.
USP
•
Increased visibility and credibility due to integration in the
editorial content
•
Ads that are familiar to and accepted by the users and that are
harmoniously integrated into the website structures
•
Always in the user’s range of vision
Specifications
•
•
•
Information
Lead time
•
•
2,500 euros gross
Ad Types | In-Page Ad Formats | Medium Rectangle
13
Microspecial
A microsite within an in-page ad – the ultimate innovation
Description
Microspecial offers the optimum framework for your product
presentation. Its complexity creates an environment where you can
show as much content for your product as possible. Its customised
design, specific product content and extensive functionality make
Microspecial something like a “little microsite”.
This means of advertising can be booked as:
•
Expandable Wide Skyscraper
•
Halfpage Ad
•
Push Down Fireplace
•
Push Down Ad
•
Expandable Medium Rectangle
•
Billboard Ad
•
Baseboard Ad
•
Dynamic Sidebar Ad
USP
•
Editorial appearance
•
Direct navigation possible within this form of advertising
Specifications
•
high-resolution jpg-formats for Microspecial’s background design
•
videos (trailers) as flv formats
•
as many as 1,500 characters for texts
•
recommendation for pictures:
1 per editorial article (a maximum of 2 articles in advertising)
3 for screenshots when presenting films or games
Information
Lead time
3 weeks
1 format: 8,000 euros
2-3 formats: 10,000 euros
Ad Types | In-Page Ad Formats | Microspecial
14
Pushdown Ad
A large-area advertising presence with a dynamic function
Description
The Pushdown Ad opens automatically when the website is called up.
It pushes the content downward for 5-7 seconds and makes space for
a large-area advertising campaign.
The Pushdown Ad is integrated into the page structure and does not
cover up any content. That makes it very noticeable and creates
greater acceptance.
The innovative Pushdown Ad gives creative campaigns the ideal space
to convey their advertising messages in an effective way.
USP
•
Very high visibility
Sound must be muted by default when the design is in the initial state.
•
Exclusive placement is possible
Audio is turned on through conventional user interactions (for
•
In the header; always in the user's range of vision
•
•
Large space for creative concept
Specifications
General specifications for delivery:
•
•
Expanded size: 728x300
•
Maximum capacity: 80kb
•
Format: JPEG, GIF, PNG, Flash
instance by clicking on Sound on), not through the mouseover event.
In order to push the content of the page downward, the following script
line must be included in the source code:
In ActionScript 1.0 + 2.0:
getURL(javascript:adexpand());
In ActionScript 3.0:
ExternalInterface.call(adexpand);
The following commands pull the page content back up to the starting
position:
In ActionScript 1.0 + 2.0:
Specific information:
getURL(javascript:adcollapse());
The Pushdown Ad can be delivered as either an SWF or an image file
In ActionScript 3.0:
(JPG, GIF, PNG). In both cases, its original dimensions are the same as
ExternalInterface.call(adcollapse);
a Super Banner (728x90px) and the expanded version has a height of
Detailed documentation about the ExternalInterface class of the
300px. It automatically expands one time and then collapses again
ActionScript library and about the getURL() ActionScript method can
after no more than 7 seconds. When the Pushdown is expanded, it
be found at Adobe Livedocs or at the Adobe online help.
must be possible to collapse the window through user interaction at
any time.
Realization with image files:
Realization with Flash:
The Pushdown Ad can also be realized using image files. This requires
The Pushdown Ad is delivered in the form of a single SWF file
2 images representing the initial state (728x90px) and the expanded
(dimensions: 728x300 px) that can transition into both states. For each
state (728x300px), respectively. During the run time, the motif changes
change in state (expanding and collapsing), a corresponding
based on user interactions (mouseover / mouseout).
JavaScript function must be called up once (not in intervals!).
Additional information can be found on the OVK-website.
When the function adexpand is executed, the site's content is pushed
downward. The function adcollapse brings the content back up to the
top. Both functions are pre-implemented. Each function must be
called up within the Flash animation according to the event for
instance after a timer event (7 seconds), a user interaction
(mouseover, mouseout) or during initialization. Audio components, if
used, cannot play automatically.
Information
Lead time
At least 5 business days
2,500 euros gross
Ad Types | In-Page Ad Formats | Pushdown Ad
15
Skyscraper and Wide Skyscraper
Prominent placement at the edge of the screen, near the content
Description
The Skyscraper and Wide Skyscraper are standardized ad formats
that can be planned and used for a variety of offers. The Wide
Skyscraper is included in the Universal Ad Package.
Its noticeable portrait format and vertical placement make the
Skyscraper the ideal advertising space for a campaign. Your material
is placed prominently at the right side of the screen, close to the
content, which allows you to reach your target group in a high-profile
way.
Now there is another, larger version: the Wide Skyscraper. It is used in
the same place, offering a larger format with even more room to
creatively present your advertising message.
2,500 euros gross
Both versions can be booked as Streaming and Expandable Ads.
USP
•
High-profile placement on the right side of the screen
•
Ads that are familiar to and accepted by the users
•
Very effective when combined with other ad formats, such as the
Specifications
Technical specifications: Skyscraper
•
•
•
•
Expandable: to the left, up to 420x600
•
Please see the additional notes on Expandable Ads and the
additional notes on placement with toggo.de (see below).
Technical specifications: Wide Skyscraper
•
•
•
•
Expandable: to the left, up to 420x600
•
Please see the additional notes on Expandable Ads and the
additional notes on placement with toggo.de (see below).
Notes on toggo.de:
With toggo.de, we always need to have the ads as physical Flash (.swf)
files. JavaScript redirects do not work with toggo.de. For streaming ads
on toggo.de, the .flv file must also be on our server. JavaScript cannot
be used in the ad.
Information
Lead time
•
•
Ad Types | In-Page Ad Formats | Skyscraper and Wide Skyscraper
16
Skytangle
A combination of the Medium Rectangle and Wide Skyscraper
Description
The Skytangle is a combination of Medium Rectangle and Wide
Skyscraper, which are connected to one another. The ad is integrated
into the site's content in a harmonious but also very high-profile way.
The Skytangle offers advertisers a fixed-placement option in addition
to Wallpaper that integrates their brand message on a site’s
homepage for days at a time.
Background colors are optional.
USP
•
Visible placement in the website's content
•
High profile due to unique placement and innovation
•
Advertising messages can be designed and conveyed in an
innovative way thanks to the larger ad space
Specifications
•
Format: consists of a Medium Rectangle (321x250px) and a Wide
Skyscraper (160x600px to max. 180x800); wider Banners available
upon request. Optional background colors
•
Weight: as per the specifications for each ad
•
Technology: Flash and JavaScript
•
Important: 3rd-party redirect deliveries require two redirect days.
Information
Lead time
•
•
2,500 euros gross
Ad Types | In-Page Ad Formats | Skytangle
17
Spot Promotion
The ad as a video-of-the-day
Description
The Spot Promotion, as the video of the day, guarantees that an ad
spot is seen and distributed on the Web.
It is visibly integrated into the homepage with a specially designated
player, which can be used to play it directly. The video starts when it is
actively selected by the user.
The send-a-friend function at the end of the spot allows for viral
distribution. If desired, the video of the day can also be clickable,
which allows you to link to more information about the brand or the
product. The Spot Promotion can be booked by the day or the week.
USP
•
Viral distribution
•
Prominent placement on the homepage
•
High level of attention due to the active initiation of the spot
Specifications
•
Desired teaser image: size: 280x211px (the middle of the image
should not be its central focus, because the Play button will be
located there)
•
Teaser text / alternatively, this can also be created by Clipfish
(max. 40 characters)
•
Image for the user profile (size: 179x133px)
•
Videos should ideally be delivered in the following format: codec
MP4/H264, DVD-quality MPEG or .MOV.
•
Aspect ratio: 16:9 (512x288px); with 4:3 (384x288px), total bit rate
up to 800 kbps. We can also accept other formats, but we will not
be able to guarantee the best possible quality.
•
Optional: desired username (if not yet taken - up to 17 characters),
title of the video (up to 33 characters), description of the video,
tags for the video (up to 15), classification in up to three
categories.
Information
Lead time
5 days
•
2,500 euros gross
•
The volume offered is based on the projected reach
Minimum run time
1 day
Ad Types | In-Page Ad Formats | Spot Promotion
18
Tandem Ad
A combination of two forms of advertising generates greater awareness
Description
The Tandem Ad combines two ad formats, for instance the Flash Layer
and the Skyscraper. This allows the advertising message to stay visible
even after the Flash Layer animation has ended. It is especially useful
for branding, image campaigns and product launch campaigns.
Your combination options at a glance:
•
Flash Layer and Banner
•
Flash Layer and Super Banner
•
Flash Layer and Skyscraper
•
Flash Layer and Wide Skyscraper
•
Banner and Skyscraper
•
Super Banner and Wide Skyscraper
Flash Layers can only be booked on homepages and selected index
Information
Lead time
pages as part of an event placement.
•
USP
•
•
Larger image surface increases the visual effect
•
High level of visibility with users
•
Sequential or related messages are possible
2,500 euros gross
Specifications
Tandem Ads must be produced according to the respective individual
specifications for the standard ads. Layout and animation depend on
the page. Not every combination will work on every page. Please clarify
in advance.
Maximum capacity: according to the specifications for each ad
Technologies: Flash, JavaScript layout
Animation
•
The Flash Layer animation can last for 10 seconds; after that, it
can stay either in a fixed external form and position or in the
Tandem Ad.
•
Animation is still permitted within this form.
Click tracking
•
Must be guaranteed
•
For method, see Standard Flash
Clicking through to new pages
•
Only visible elements can be clickable.
•
Transparent areas cannot include buttons.
Close button
•
Must be clearly recognizable.
•
The user must be able to control when the ad is closed.
Redirect
•
3rd- party redirect deliveries require 2 redirect days!
•
Please see the notes on 3rd-party redirects.
Ad Types | In-Page Ad Formats | Tandem Ad
19
Video Floor Ad
Moving, large-scale and guaranteed visibility
Description
This innovative Video Floor Ad is fixed into the visible area at the
bottom edge of the browser, and therefore guarantees maximum
visibility. Its standard version is 150px high, and extends across the
whole width of the browser. Per click or mouseover, the Video Floor Ad
expands to a height of 280 pixels (or even up to 400 pixels, subject to
an additional charge) and therefore provides tremendous scope for
creative implementation. The integration of a video clip as standard
(start via expansion per click/mouseover) allows the emotional effect
of moving images to be utilised in an extraordinary manner to promote
the advertising message. Furthermore, the permanently visible Close
Button guarantees high user acceptance of this means of advertising.
USP
•
Offers plenty of room for creativity and advertising messages with
an emotional appeal
•
Always in the user's field of vision (sticky effect)
•
Innovative ad format
Specifications
Format production is supported by our external partner Flashtalking,
with special importance placed on the file sizes (e.g.: expand. to 400 px
/ page width scales automatically). Animation starts upon mouseover,
along with the sound.
Before the start of production, please contact Flashtalking:
studiode@flashtalking.com
Phone: +49 (0) 221 922 350 70
Video Floor Ad specifications
•
Size in pixels: page width x 150 px (expand. 400)
•
•
Format: swf
Information
Lead time
Ad Types | In-Page Ad Formats | Video Floor Ad
20
Wallpaper
The ad format for branding and image campaigns
Description
Wallpaper is an exclusive ad format that is especially suited for
branding, image campaigns and product launch campaigns. It
combines the Super Banner and Wide Skyscraper, and is placed
exclusively on the homepage or in selected headers.
This allows the advertising customer to prominently frame the
editorial content during a defined booking period, or to shape an entire
website with its brand's Corporate Design.
Expanded forms of this ad include Wallpaper with simple or complex
screen branding*, and expandable Wallpaper that spreads out as soon
as the mouse rolls over the ad.
*Screen branding is not offered on every site.
USP
•
Plenty of space for creativity
•
Website design using the look feel of the campaign
•
High level of credibility created by framing the editorial content
•
2,500 euros gross
•
For fixed placements, the volume offered is based on the
projected reach .
Specifications
•
Format for toggo.de: Consists of a Super Banner (995x90px) and a
Wide Skyscraper (160x600px). The Wide Skyscraper is positioned
on the right side, underneath the Super Banner.
•
Note on toggo.de: With toggo.de, we always need to have the ads
as physical Flash (.swf) files. JavaScript redirects do not work with
•
Format for the other pages in our portfolio: Consists of a Super
Banner (728x90px) and a Wide Skyscraper (160x600px); wider
Banners and Skyscrapers may be available for individual pages
upon request.
•
Weight: For Super Banners and Wide Skyscrapers, up to 40 KB
each.
•
Technologies: Images (.jpg/.gif), Flash (.swf), JavaScript redirects
Important: 3rd-party redirect deliveries require two redirect days.
•
Layout: The position of the Wide Skyscraper in relation to the
Super Banner depends on the page. In general, the Wide
Skyscraper can be positioned both next to the Super Banner and
under the Super Banner in most cases. Please clarify this in
advance to be sure.
Exception: For toggo.de, the Wide Skyscraper must be placed under
the Super Banner.
Information
Lead time
•
•
Ad Types | In-Page Ad Formats | Wallpaper
21
Branded Player XXL
An effective ad format for your XXL brand staging
Description
One of the most innovative, high-visibility advertising formats is the
Branded Player XXL - a clickable ad that completely frames the video
player. With the Video Advanced Branded Player XXL, the interaction
between the dimming function of the player, the Branded Player XXL
and the eye-catching Pre-Roll creates a high level of involvement right in the relevant target groups' line of vision. The Branded Player
XXL can frame the following moving-image content for up to three
minutes.
USP
•
Especially large ad area allows for a great deal of creativity
•
Branding remains visible for up to three minutes, even after the
2,500 euros gross
Pre-Roll
•
Specifications
The Branded Player XXL is a two-part ad, consisting of a pre-roll and a
branded frame which will be placed behind the player.
Pre-roll:
•
for Pre-Roll specifications, see Pre-Roll
Branding:
•
outer dimensions: 946 x 620 px
•
player-covered area: 608 x 368 px (please see information below)
•
delivery only as a physical file.
•
format: swf- (clicktag incl.) or image-file (jpg, gif,...)
•
file size: max. 80 kB
•
delivery as a 3rd party redirect is not possible.
Information on branding layout:
The area which will be covered by the player is not centered vertically.
The top inside spacing is 95 pixels and the bottom spacing is 157
pixels.
Please note: If the player area is exactly 608x368px and coloured
differently, some 1px wide lines may happen at the transition between
player and branding, due to rendering issues in the latest browser
versions.
Unfortunately, this is beyond our control.
To avoid this, please choose one of the following options.
Don't fill the player area (608x368px) with a different color. Use a
continuous design instead, regarding that in this area no advertising
messages or elements are to be displayed.
or
Reduce the player area by 1px on every side down to 606x366px. Be
aware of the position, top inside spacing changes to 96px.
Information
Lead time
3-5 business days
Ad Types | In-Stream Ad Formats | Branded Player XXL
22
Break Ad and Break Ad XXL
Optimum use of commercial breaks for successful brand communications
Description
The Break Ad, a new in-stream ad format the same size as a Medium
Rectangle, offers the perfect presentation for your advertising
message within the video player.
The Break Ad appears in the user's direct line of vision as soon as the
user pauses a video. The high level of involvement with moving-image
formats and the user's active participation guarantee the greatest
possible attention for the ad campaign. The advertising message
remains visible inside the player until the user starts the video again.
USP
•
Stays visible in the user's line of vision while paused
•
Can be booked in moving-image formats even without a separate
spot
Specifications
Break Ad:
•
•
•
Break Ad XXL:
•
Size in pixel: 720x363
•
Maximum capacity: 80KB
•
Format: SWF, JPEG, GIF, PNG
Notes for Break Ad XXL:
The function of continuing the content video is integrated by the IP. For
this reason, the redirection to the landing page cannot be activated by
clicking on the right area of the advertising material as this area
(180px wide) is reserved for the fade in/out of the continue function.
In advertising material the included sound tracks may only be started
through user interaction (no auto start).
Only bookable on the NOW portals and Clipfish!
Important: At present, delivery as redirect is only possible through the
service provider Flashtalking!
Information
Lead time
3-5 business days
2,500 euros gross
Ad Types | In-Stream Ad Formats | Break Ad and Break Ad XXL
23
Break Ad Takeover
By pressing pause an advert appears filling the whole screen
Description
As soon as the user pauses the content, this advert appears filling the
whole screen. The ad break takeover offers a large-scale branding
opportunity and the integration of, e.g. a dynamic countdown,
streaming elements and interactive click areas. If the user would like
to view the content again, he/she has to move the mouse over the
right-hand part of the player window, in which the play button to
continue the content video is situated. Compared to existing takeover
solutions, the ad break takeover is not subject to time restrictions.
Provided the user does not actively click on play, the advert remains
visible and allows for intensive involvement in this screen-filling
format.
USP
•
Creative transfer of messages through interaction between
advertisements and surrounding areas
•
High user awareness through active use of the pause button
•
No time restrictions
Specifications
Only bookable via IP Full Service
Information
Lead time
10 working days
Ad Types | In-Stream Ad Formats | Break Ad Takeover
24
Interactive Video Ad - Choose Ad
The user has the choice
Description
Thanks to its unique selection mechanism, Choose Ad ensures
maximum acceptance amongst users. Prior to the start of the video,
the user has the choice of selecting one of four possible ads from the
customer, presented to them as a pre-roll. As a result, not only
maximum attention is guaranteed, but also the effect of the
advertising is significantly increased. If an ad is not actively selected
within seven seconds, then a random ad, or one previously determined
by the customer, is started.
USP
•
High advertising acceptance
•
Interactivity and dialogue with the user
•
Increased attention
•
Emotional response through moving images
Specifications
Full Service
•
the ad is bookable via Full Service of IP Deutschland
•
required data: 2 - 4 videos, definition of a default video (runs
automatically if user doesn't make a choice)
•
further information on request
Delivery as a 3rd party redirect
•
delivery only from service providers Flashtalking or Mov.ad .
•
they will provide technical templates and specifications according
to specifications of IP Deutschland.
no physical delivery possible
Information
Lead time
10 working days (also bookable via Full Service)
Ad Types | In-Stream Ad Formats | Interactive Video Ad - Choose Ad
25
Interactive Video Ad - Multi Feature Ad
The perfect combination of emotion and interaction
Description
The Multi Feature Ad combines eye-catching video advertising with
interactive elements. In this way, the scope for creativity is boundless.
Users are provided with additional information surrounding the
advertised product or brand. For example, this can be in the form of
picture galleries, videos or competitions which are integrated as
elements into the moving ad. While the user is interactive, the ad in the
background pauses, and therefore guarantees the maximum level of
involvement.
USP
•
High involvement
•
•
Valuable target-group contacts
•
Specifications
Full Service
•
The ad is bookable via Full Service of IP Deutschland
•
Required data: ad, teaser, CTA, definition of content (max. 4
elements)
•
Possible contents: texts, images, slide shows, videos, teaser lists
•
Further information on request
•
delivery only via service providers Flashtalking or Mov.ad .
•
Information
Lead time
Ad Types | In-Stream Ad Formats | Interactive Video Ad - Multi Feature Ad
26
Interactive Video Ad - Question Ad
Interest is rewarded
Description
The Question Ad prompts the user to get involved. A question about
the advertised product or brand is integrated into the pre-roll which
can then be directly answered by the user via an interactive input field.
In the event of a correct answer, the ad is stopped and the content
starts immediately. Due to the fact that the user takes an interest in
the advertised product, a maximum level of involvement is
guaranteed.
USP
•
Maximum involvement
•
•
Direct involvement with the product
•
Specifications
Full Service
•
•
required data: question and answer options
•
positioning of question and input field depends on ad content
•
•
•
Information
Lead time
Ad Types | In-Stream Ad Formats | Interactive Video Ad - Question Ad
27
Interactive Video Ad - Social Media Ad
Specification upon request
Description
The Social Media Ad directly links the ad to social media. In this way,
the target group is referred to Facebook, Twitter and Co., which then
open up an opportunity to enter into intensive dialogue with the users.
Alternatively, post can also be generated on the user's bulletin board
at the click of a button. The Social Media Ad is therefore the perfect
option for sustainably maintaining contact with the target group.
USP
•
Sustainable dialogue with the target group
•
•
Specifications
Full Service
•
•
required data: social media icons and target URLs
•
max. 5 social media icons (32x32 px)
•
Positioning of the icons depends on the ad content
•
•
•
Information
Lead time
Ad Types | In-Stream Ad Formats | Interactive Video Ad - Social Media Ad
28
Mid-Roll
Benefit from the strong image of the TV formats
Description
Mid-Rolls are spots that are played as interstitials during a video
format with a suitable runtime length. Mid-Rolls cannot be skipped in
the IP network, so the user cannot skip the ad spot.
The spots are played in video-on-demand formats after a short
commercial separator, like ads on TV. In addition to the high level of
attention this generates, the advertised brand also benefits from the
image of the high-quality TV formats.
USP
•
File format: .mp4 AND .flv (= 2 media files in one VAST 2.0 XML,
•
High level of awareness
•
Valuable target-group contacts
•
Positive image due to strong TV formats
•
FLV Codec: vp6 or h264
•
High level of involvement because it cannot be skipped
•
.mp4 has to be executable on the most common smartphone and
•
Advertising like on TV
Specifications
Please observe: IP Deutschland plays Pre/Mid/Post-Rolls exclusively
using the VAST 2.0 Standard.
See below, Technical specifications - ad delivery as redirect - VAST 2.0
There are no changes regarding the physical delivery of the ads.
mp4 should be first in line)
tablet devices
•
MP4 Codec: h264
•
Video size: max. 720x405 pixels
•
Aspect ratio:16:9
•
Overall bit rate: 700 - 800 kbps
•
Colour intensity: 32 bit
•
Frame rate: 25 fps
•
Duration: max. 30s, overlength on request
Please observe the new volume regulations which came into effect on
01.09.2012.
Audio
Further information can be found under Downloads, in the PDF
•
document Spezifikation Lautheitsnormierte Tonaussteuerung bei
Werbespot-Produktionen (Specification of noise-standardised audio
please note the loudness recommendation EBU R 128 , see
above.
•
Format: MPEG Audio
•
Format version: Version 1
•
Format profile: Layer 3
•
Format_Settings_Mode: Stereo
•
Bit rate mode: Constant
Quicktime
•
Bit rate:128 Kbps
•
Format: mov Quicktime
•
Channels: 2 channels
•
Videocodecs: Jpeg2000, FotoJpeg, Apple ProRes 422.
•
Sampling rate: 44.1 KHz
(compression 75-100%) or uncompressed.
Information for toggo.de: A connection as redirect is not possible here!
modulation for ad productions).
Technical specifications - Physical delivery of the ad in raw format
(encoding is undertaken)
•
Video sizes: 720x576 (CCIR601/DV PAL or 16:9 anamorphic), as
well as 1024x576 to 1920x1080
•
Frame rate: 25 or 30 frames/s
General information for the placement of Pre-Rolls via VAST 2.0
•
Audio characteristics: 48 or 44 kHz, 16 bit, stereo
Redirect
•
There are no limitations to the file magnitude for delivery
•
VAST = Digital Video Ad Serving Template
•
VAST guidelines according to IAB: A video ad in the Internet is to be
•
delivered in one single format.
above.
Technical specifications - Ad delivery as redirect - VAST 2.0
•
Stream video advertisement (Pre-Roll, Mid-Roll, Post-Roll and
NOT possible for toggo.de
Video
•
Protocoll: http
The proposed IAB guidelines provide a delivery standard for InOverlays) via the AdServer of websites, advertising networks and
agencies.
Key facts VAST 2.0 Redirect
•
Delivery of the advertising media as a 3rd Party Tag
•
Based on the VAST 2.0 standard
Ad Types | In-Stream Ad Formats | Mid-Roll
•
Via Flashtalking, MediaMind, Google, Adform
29
Overlay Ad
This attracts attention: The message is faded in during the clip
Description
This innovative form of advertising allows you to place video
advertisements in the Internet without actually having your own ad.
Analogous to the cut-in on TV, this means of advertising appears in the
bottom edge of the video clip picture while it is running.
USP
•
Animated overlay ads also available without a separate spot
•
Advertising directly in the viewer's line of vision guarantees a high
level of awareness
•
Recommendation: book both Pre-Roll and Overlay Ad for maximum
impact
Specifications
•
Formats: SWF
•
Size: 400x50px or 450x50px
•
File size: max. 100 kb
•
Frame rate: 25 fps
•
Length: 15 seconds
The Overlay Ad is clickable
The Overlay Ad includes a permanent Close button.
We include this button ourselves, so it does not need to be integrated
into the delivered ad. Sound files are not permitted.
Delivery through redirect and delivery of VAST web bugs is NOT
possible!
Information
Lead time
5 business days
2,500 euros gross
Ad Types | In-Stream Ad Formats | Overlay Ad
30
Post-Roll
The sponsoring closer after the chosen clip
Description
The Post-Roll is used as a traditional ad spot or a sponsoring closer
after a video is played. The user's attention level is very high because
the spot immediately follows the user's chosen clip.
USP
•
Harmonious link between video content and advertising message
•
Exclusive integration after the video content
Specifications
Please note: IP Deutschland plays out pre/mid/postrolls exclusively
•
through the VAST 2.0 Standard. See below Technical specifications
Audio
delivering the spot as VAST 2.0 Redirect. There are no changes to
physical delivery of the spots.
Please consider the new regulations regarding the loudness control
•
Please note the loudness recommendation EBU R 128 , see
above.
•
Format: MPEG audio
•
•
•
Technical specifications delivering the spot raw format (encoding
•
Bit rate mode: constant
will be adopted)
•
Bit rate: 128 Kbps
Quicktime
•
•
Format: mov (Quicktime)
•
Sampling rate: 44.1 kHz
•
Video codecs: Jpeg2000, FotoJpeg, Apple ProRes 422. (75-100%
Notice on toggo.de: Delivery through 3rd party ad server (Redirect) are
compression) or uncompressed.
not possible!
which have taken effect on September 1st 2012. Further informations
can be found in the PDF document Technical requirements for
loudness control located at the Downloads section.
•
well as 1024x576 to 1920x1080
Information about playing Pre-Rolls with VAST 2.0 Redirect
•
•
•
Audio specifications: 48 or 44 kHz, 16 bit, stereo
•
VAST guideline as per IAB: an online video ad spot must be
•
No capacity limit
•
delivered in a single format.
•
The proposed IAB guideline allows delivery standards to be set for
in-stream video advertising (Pre-Roll, Mid-Roll, Post-Roll and
above.
Overlays) by the ad servers for websites, advertising networks and
agencies.
Technical specifications delivering the spot as VAST 2.0 Redirect
Key facts: VAST 2.0 Redirect
Video
•
Ads delivered as 3rd-party tags
•
Protocol: http
•
Based on VAST 2.0 standards
File format: .mp4 AND .flv (= 2 media files in one VAST 2.0 XML,
•
•
mp4 should be first in line)
•
Information
•
Lead time
tablet devices
5 business days
•
MP4 Codec: h264
•
2,500 euros gross
•
Aspect ratio:16:9
•
Total bit rate: 700 - 800 kbps
•
Color intensity: 32-bit
•
Frame rate: 25 fps
Ad Types | In-Stream Ad Formats | Post-Roll
31
Pre-Cut
More impact with a combination of Pre-Roll and Overlay Ad (Cut In-Layer)
Description
The Pre-Cut combines the Pre-Roll and Overlay Ad (Cut In-Layer). The
Cut In-Layer fades in 1-5 minutes after the Pre-Roll, inside the player;
it serves a reminder function that significantly supports brand
visibility. The Cut In-Layer generates additional attention and
increases the advertising impact of the Pre-Roll campaign.
USP
•
Advertising in the user’s direct field of vision guarantees a high
level of awareness
•
Optimal advertising impact through a combination of Pre-Roll +
Overlay Ad
•
Emotional impact through moving images
Specifications
Pre-Roll specifications:
Physical delivery of the ad in raw format (original encoding is used)
Quicktime
•
Format: Quicktime movie
•
Video codecs: Jpeg2000, FotoJpeg, Apple ProRes 422 (75-100%
•
well as 1024x576 to 1920x1080
•
Frame rate: 25 or 30 frames/sec
•
Audio properties: 48 or 44 kHz, 16-bit, stereo
•
No capacity limit
For Pre-Cuts, ads CANNOT be delivered as a redirect, nor can VAST
tracking pixels be used!
You can find the technical specifications for the Overlay Ad here.
Information
Lead time
5 business days
•
2,500 euros gross
•
The offered volume is based on the projected reach.
Ad Types | In-Stream Ad Formats | Pre-Cut
32
Pre-Roll
Traditional ad spots generate strong attention
Description
Pre-Rolls are traditional ad spots or sponsoring openers that can be
played exclusively before online video content. The user’s attention
level is very high because the spot is played immediately before the
clip chosen by the user.
In addition, playing Pre-Rolls in the right environments and formats
can build valuable contacts. Linking the advertising message with
video content chosen by the user has a positive effect on the
advertised product.
USP
•
tablet devices
•
High level of awareness
•
Exclusivity due to unique position of the spot
•
MP4 Codec: h264
Emotional impact through moving images
•
•
Aspect ratio:16:9
•
•
through the VAST 2.0 Standard. See below Technical specifications
•
Frame rate: 25 fps
delivering the spot as VAST 2.0 Redirect. There are no changes to
•
physical delivery of the spots.
Audio
•
Specifications
•
above.
•
Format: MPEG audio
•
•
•
will be adopted)
•
Quicktime
•
Bit rate: 128 Kbps
•
•
•
•
•
not possible!
well as 1024x576 to 1920x1080
•
•
•
•
No capacity limit
•
•
above.
•
agencies.
Video
•
Protocol: http
•
Format: .mp4 AND .flv (= 2 media files in one VAST 2.0 XML, mp4
should be first in line)
•
•
•
•
Information
Lead time
5 working days
Minimum booked volume
Ad Types | In-Stream Ad Formats | Pre-Roll
33
Pre-Roll Takeover
Large areas for creative advertising solutions
Description
The new ad format of the Pre-Roll Takeover makes the Pre-Roll even
more explosive and shows its strength as one of the most innovative,
high-visibility ad formats. Similar to the Branded Player XXL, the PreRoll Takeover surrounds the player like a wide frame. The frame takes
up the entire width of the screen and interacts with the Pre-Roll. That
guarantees maximum viewer attention for your ad spot.
USP
•
Especially large ad format
•
Guarantees high visibility
•
Room for creative interaction between the player and the frame
•
High advertising impact
Specifications
General:
No interactive elements are possible (other than clicking to go back to
the landing page)
Can only be booked for:
•
RTL NOW
•
VOX NOW
•
SUPER RTL NOW
•
RTL NITRO NOW
Max. length: 25 seconds
Technology:
The ad is produced with our service provider Flashtalking. They provide
a technical template that the customer can use to put together the ad.
Naturally, Flashtalking also provides the corresponding support.
Video:
Source material should be as high-resolution as possible; encoding is
done through the template.
•
Frame/skinning: image or SWF
•
Frame/skinning position: On the abovementioned sites, the frame
always starts just under the top navigation bar so that the bar is
always visible. The position of the player (20 px lower) is
determined by the site layout and is taken into account in the
template.
•
Frame/skinning width: at least as wide as the content (946 px)
•
Frame/skinning height: not specified
•
Frame/skinning size: max. 100 KB
Information
Lead time
5-10 business days
5,000 euros gross
Ad Types | In-Stream Ad Formats | Pre-Roll Takeover
34
Pre-Roll Takeover XXL
A screen-filling frame placed around the player
Description
With the Pre-Roll Takeover XXL, a screen-filling frame is also placed
around the player, which remains for up to 3 minutes after the
commercial has been completed. As a result, the customer is provided
with an enormous branding area which not only permits a lot of space
for brand and product communication, but also interaction between
the player and the frame.
USP
•
Large-scale for of advertising with a high attention span of 3
minutes
•
Objects can move between player and frame and therefore provide
an effective surprise effect
Specification
•
General
Interactive elements possible on request
Can only be booked for:
•
RTL NOW
•
VOX NOW
•
SUPER RTL NOW
•
RTL NITRO NOW
Max. duration: 3 minutes
•
Technology
The processing is carried out via the service provider Flashtalking.
They provide a technical template with which the customer can put
together their advertisement. Naturally, Flashtalking also provides the
associated support.
•
Video
As high resolution original material as possible; encoding is carried
out via the template.
•
Framing/skinning: Image or SWF
•
Framing/skinning position: On the abovementioned sites, the
frame always sits directly below the upper navigation bar. In this
way, it always remains visible. The position of the player (20px
lower) is predefined by the site layout and is taken into
consideration in the template.
•
Framing/skinning width: Min. content width (946px)
•
Framing/skinning height: No specification
•
Framing/skinning size: Max. 100KB
Information
•
Lead time
5-10 working days
•
5,000, gross
Ad Types | In-Stream Ad Formats | Pre-Roll Takeover XXL
35
Shuffle-Roll
Description
USP
Specifications
through the VAST 2.0 Standard with immediate effect. See below
Technical specifications delivering the spot as VAST 2.0 Redirect.
There are no changes to physical delivery of the spots.
•
•
•
•
•
Bit rate: 128 Kbps
•
•
will be adopted)
Quicktime
not possible!
•
•
•
•
•
well as 1024x576 to 1920x1080
•
•
•
No capacity limit
•
agencies.
•
Video
•
•
Protocol: http
•
•
Format: .flv AND .mp4 (= 2 media files in one VAST 2.0 XML)
•
•
Lead time
tablet devices
5 working days
•
MP4 Codec: h264
Minimum booked volume
•
•
•
Aspect ratio:16:9
•
•
•
•
Frame rate: 25 fps
•
Length: determined by provider
Information
2,500, gross
The volume offered is based on the forecast coverage.
Audio
•
•
Format: MPEG audio
above.
Ad Types | In-Stream Ad Formats | Shuffle-Roll
36
Video-on-Demand-Sponsoring
High level of involvement with actively chosen content
Description
Following the motto Advertising like on TV, advertisers can take
advantage of the advertising impact offered by TV and the internet
with IP Deutschland's video-on-demand platforms.
These free videos integrate presenter spots into every requested clip
as openers and closers, just like traditional TV sponsoring.
In addition, a Presenterbanner can be integrated underneath the video
to create a permanent link to the advertising customer's website.
USP
•
High level of user involvement in the actively selected content
•
Intentional target-group approach
•
High level of image transfer due to strong TV-format brands
Specifications
Sponsoring Banner (below the player)
•
•
•
Format: SWF, JPG, GIF
•
if SWF, please deliver a fallback-image as well (JPG, GIF)
Animation maximum for the first 45 sec, followed by still (no calmed
loop animation)
Information
•
2,500 euros gross
•
The volume offered is based on the projected reach
Minimum run time
1 week
Ad Types | In-Stream Ad Formats | Video-on-Demand-Sponsoring
37
Topic-Special
Brand, product and advertising message in your own Special
Description
USP
•
A fast way to build brand recognition
•
Exclusivity due to unique placement
•
Positive image transfer due to close connection between the
theme and the product
Specifications
Based on the package and after consultation with the respective
project manager.
Information
Ad Types | Specials | Topic-Special
38
Conditions for advance notice periods and deliveries
Find out what you need to take into consideration when delivering advertising materials and
determining the advance notice needed.
Deliveries
When delivering advertising materials, please always include the following:
• Customer name
• Name of customer's campaign
• Booking period
• Booked site
• Placement on the site
• Ad format
• Flash version
• Size and weight of the motif
• Click URL
• Contact partner for questions
• Alt text (optional)
• JavaScript functions used
• Ad server used (modifiable parameters)
• Name of motif (optional)
Please send your ads, incuding the above listed information, to banner[at]ip-deutschland.de.
Advance notice
Because of the increased integration costs, we need 5 days' advance notice before the start of a campaign using Rich
Media advertising formats.
For image files, 3 days' advance notice is sufficient.
Flash and CPU load
The ad cannot affect the CPU load on an average computer by more than 10% according to the current state of
technology.
Ad Types | Technical Specifications | Conditions for advance notice periods and deliveries
39
The following tips should be taken into consideration when programming an ad.
Frame rate factor:
We recommend following Adobe's suggestion: http://www.adobe.com/cfusion/knowledgebase/index.cfm?id=tn_14981
15-18 fps
Complexity factor:
Additional recommendations from Adobe:
Improving Animations: Limit the number of simultaneous tweens. Either reduce the number of tweens or sequence the
animation so that one tween begins when another one ends.
Use transparency (alpha) effects on symbols sparingly because they are CPU intensive. In particular, it is better to avoid
tweening symbols with alpha levels that are not fully opaque (less than 100%).
Avoid CPU-intensive visual effects, such as large masks, extensive motion, alpha blending, extensive gradients, and
complex vectors.
Rendering vector ovals and circles is much more memory intensive than rendering quadrangles. Using round and oval
strokes also greatly increases CPU use.
Whenever possible, do not use strokes on your vector shapes because doing so increases the number of rendered lines.
As a general rule, use bitmaps for small, complex images (such as icons) and vector graphics for larger and simpler
ones.
Import bitmap graphics at the size that they will be used in the application. Importing large graphics and scaling them
down in Flash wastes file size and runtime memory.
Ad Types | Technical Specifications | Conditions for advance notice periods and deliveries
40
Notes on 3rd-party redirects
Please note the following information if you are using 3rd-party redirects.
Acceptable ad formats
All standardized ad formats and ad technologies can be delivered through a 3rd-party ad server. Fundamentally, the
following technical requirements for 3rd-party ads must be fulfilled.
Links
Links must open a new window; they are activated via getURL and clicktags.
Redirect technology
It must be possible to transfer a redirect URL, and it must be documented in such a way that the marketer can also
count clicks.
Delivery format
The tag should be delivered as a TXT file in IFRAMESCRIPTNOSCRIPT format. Please ensure that each version of the tag
can also be used alone, since a combination of iFrame and script cannot always be used. iFrame tags cannot be used
with Flash Layers.
Variables to be replaced
It is absolutely necessary to indicate which variables in the tag can and will be replaced, and how. This includes
positioning, click tracking, transferring ad server macros, etc.
Flash
Flash ads must be logged in with the necessary identifying scripts. It is not absolutely necessary to set up a fallback
image.
Necessary parameters for Flash ads
Wmode:
The wmode parameter must be set. For all Flash Layer ads, wmode must be set to transparent. For all other ad formats,
it must be set to opaque.
Background color
Every Flash film should have a background color, or else a default setting will be used. This is not necessary for Layer
ads.
Reloading Flash
Flash ads that dynamically reload the advertising image from an external server - even if it is only part of the image cannot exceed the maximum total of 80kb (max. 40kb physically on the ad server and 40kb reloaded from an external
server). In every case, there must be a fallback image in the SWF that will stand in for the reloading ad if the connection
to the external server fails. Inquiries about video streams within the ad will be answered on an individual basis,
according to the target platform.
3rd-party secure server for Flash
When using Flash on HTTPS pages, CODEBASE and PLUGINSPAGE must be omitted; otherwise the user will receive a
warning about unsafe elements on the site.
Ad Types | Technical Specifications | Notes on 3rd-party redirects
41
Flash Layers via 3rd-party use
Positioning
Positioning depends on the content area defined by the marketer. The marketer determines the position (the same as
for ads without 3rd parties). Positioning is defined by passing the variable definition in JavaScript.
JavaScript version
Passing variables takes place through the variables adlayer_x and adlayer_y.
Tag version
When the tag is delivered, it must document which information in the tag will be used for positioning, e.g. xp=value and
yp=value.
The options are different depending on the ad server, and should be requested from the provider.
Unique IDs
All of the elements must have unique IDs. This applies both to the ads themselves and to other objects that are used in
conjunction with the ads. If there are multiple objects, they must be numbered consecutively - for instance
adlayerobject1, etc.
The following are standardized:
Object ID: For the Flash object, id=adlayerobject
Div ID: When accepting a provided division, id=adlayerdiv
Z index
The Z index for a provided division must be set to a value of 900.
Visibility
When providing divisions, the marketer must control the visibility. As with positioning, this must involve passing
variables. The chosen variable must be communicated at the time of delivery.
visibility: +adlayervis+
FSCommand
The necessary functions must be activated through FSCommand. The necessary scripts must be provided via the
redirect.
Special ad formats via 3rd parties
• A Redirect Tag tracking pixel and a Redirect URL can be provided for all non-standardized formats (special ad
formats).
• Audio: Ads delivered via redirect cannot include audio.
• Size and weight: must meet the specifications for individual ads.
3rd party and JavaScript
• Variable names and functions must be clearly identified. This is important in order to avoid complications with other
JavaScript Includes. We recommend always working with your own identification system, e.g. a company code.
• Your own functions must be communicated when the ads are delivered! Function names must be unique. It makes
sense to have a company code in the function name in order to avoid overlaps with functions on the site.
• JavaScript cannot influence the functionality of the site. Any fade-ins/fade-outs of form fields must be discussed in
advance and must be communicated upon delivery!
• Browsers/operating systems cannot be excluded through a 3rd-party redirect. This can only be controlled via the
publisher ad server, and must be clarified when making inquiries about availability.
• Frequency Cap: Must fundamentally be controlled by the publisher ad server.
• ime-based modulation: Must fundamentally be controlled by the publisher ad server.
• Bandwidth targeting: Must be discussed in advance! Controlling only one bandwidth via a 3rd party is not permitted!
42
Pop-up, pop-under and full-screen interstitials
• For redirect deliveries of ads that are opened in a new browser instance, only the ad itself can be delivered via the
redirect. The new browser instance cannot be delivered via the redirect.
• Pop-up blockers, especially those offered through the Windows XP Servicepack II, are becoming more and more
common. The general opinion is that this ad format will sooner or later disappear from the market entirely. Since it is
impossible to tell whether a user is surfing the web with a blocker, and if so which blocker, some booked orders may
not be able to be carried out.
• An alternative ad cannot be set.
Reporting differences
• Please note that deliveries via redirect will fundamentally always involve counting differences, due to technical
reasons. In general, a loss of about 10% can occur for each node. This can result in a loss rate of up to 30% or more
in redirect chains.
• It should be noted that the publisher server's reporting provides the final accounting basis. Once the booked volume
has been reached, the order is considered to be fulfilled even if the agency server's report shows a difference of
approx. 15%.
Cross-browser compatibility
It must be ensured that the ads delivered via redirect can function smoothly on every browser platform.
This must be checked and guaranteed before delivery. For Flash Layers, especially in Mozilla Firefox, performing the
Close function via the FSCommand adlayerhider often causes problems because Firefox applies FSCommands
differently.
If no separate script snippet is available for this browser, the following elements must be used:
• function [moviename]_DoFSCommand(command)
• { FSCommandHandler(command); }
• The movie name is also provided to the Embed Tag as a variable. This ensures communication between the script
and Flash.
Click tracking
• Counting the clicks generated by an ad is an essential measurement tool for all participants. It is the only way for
marketers to create formats based on the relevant figures for click rates for the individual ad formats, and to put
them on the market as a work tool.
• For this reason, many of the large ad servers have already developed ways to count clicks by attaching a specific
parameter to the redirect tag. Please ask your ad server provider if and how such parameters can be transmitted.
43
Notes on Flash
For all ads produced in Adobe Flash, the following points must be taken into consideration.
Flash-Version
We recommend using Flash 8 to export the SWF file. Because of a problem with the combination of the Flash 10 plug-in
and IE 7 when the pop-up blocker is activated, we advise against exports using an earlier version.
Ad-click tracking method
• The click tag method is the uniform standard
• In order to avoid problems with pop-up blockers in IE 7, the export version must be 8 or higher.
Target window
The window should be integrated as a clicktarget variable.
Functions (action scripts)
Via FSCommand
Other necessary information
• Flash version
• Information about action scripts (if applicable)
• Click URL
Audio
No automatic audio can be included. Sound can only start up after an explicit user interaction (onClick, e.g. on a
speaker symbol), and the user must also be able to turn it off. The sound cannot start up during an onMouseOver event.
Click tags (clickTag, clicktag)
Click tags are a variable that allow you to attach the customer's click URL or deep link to the SWF from the outside. In
Flash itself, the clicktag must be given as an expression for getURL. The buttons must be located on the top level.
clicktag should be lower-case. The link is no longer fixed in the Flash program.
Example:
Ad Types | Technical Specifications | Notes on Flash
44
Detailed information for the ActionScript versions:
ActionScript 2.0:
on (release) {
getURL(_root.clickTag, _blank);
}
ActionScript 3.0:
[instance name of the clickable area].addEventListener(MouseEvent.CLICK, clickTagHandler);
function clickTagHandler(evt:MouseEvent) {
var url:String = ;
if (LoaderInfo(root.loaderInfo).parameters.clickTag) {
url=LoaderInfo(root.loaderInfo).parameters.clickTag;
}
var request:URLRequest = new URLRequest(url);
try {
navigateToURL(request, '_blank');
}
catch (e:Error) {
}
}
Click target
Defines how the link will open the ad. This value must also be passed as a variable from Flash. This allows you, for
instance, to externally control when the target will come up in a pop-up. Instead of setting this directly in Flash, the
variable clicktarget (lower-case) is given as an expression.
Example:
Information about FSCommand
• FSCommand works with VB Script and is used for passing a function from Flash. It is subject to fewer errors than the
common getURL. Not defined as an expression!
• All of the necessary scripts that FSCommand will initiate from the pages must be provided and communicated when
the Flash ad is delivered.
Example:
45
Advance notice
Because of the increased integration costs, we need 5 days' advance notice before the start of a campaign using Rich
Media advertising formats. In order to carry out any necessary modifications without significant costs, we recommend
also providing the *.fla program file. In this case, it is recommended that text elements be converted to symbols or that
the selected font be included.
46
Notes on JavaScript
Please note the following information if you are using JavaScript.
Basic information
Please ensure that any variable names or functions are clearly identified. This is important in order to prevent
complications with other JavaScript Includes. We recommend always working with your own code - e.g. a company
code.
Your own functions must be communicated when the ads are delivered! Function names must be unique. It makes
sense to have a company code in the function name in order to avoid overlaps with functions on the site.
JavaScript cannot influence the functionality of the site. Any fade-ins/fade-outs of form fields must be discussed in
Please ensure that any variable names or functions are clearly identified. This is important in order to prevent
complications with other JavaScript Includes. We recommend always working with your own code - e.g. a company
code.
Your own functions must be communicated when delivering the ad! Function names must be clear. Your own functions
must be communicated when the ads are delivered! Function names must be unique. It makes sense to have a
company code in the function name in order to avoid overlaps with functions on the site.
JavaScript cannot influence the functionality of the site. Any fade-ins/fade-outs of form fields must be discussed in
Ad Types | Technical Specifications | Notes on JavaScript
47
IP Deutschland GmbH
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Fax: +49 221 456-26999
info@ip-deutschland.de
www.ip-deutschland.de
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I-Punkt Ad Types - IP Deutschland GmbH

Transcription

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