[23MB PDF]

Carmela Sarile
403.809.4298
■
caramelle@shaw.ca
2 | Advertising
›› Renegade Developments Group
Quattro at the Lake
The client had requested for the
ad to be featured to have a decorative look that expresses the lifestyle
experienced at the residence.
Published in Calgary’s Condo Guide.
›› Novak R.V.
The client had renovated their
website and insisted that their
advertising reflect the style and look
of the website.
Published in Trader Bike, Boat & RV.
Advertising | 3
›‹ Westcorp Properties Inc.
London at Heritage Station
With the project nearly complete,
the client had available suites
that have not been purchased,
deciding on advertising them as
rental properties. Envisioning the
rental ad to be independent from its
purchasable property ad, but still
have the core elements intact.
Published in Home Renters Guide.
‹‹ Genesis Builders Group
Bayside in Airdrie
The marketing department in
the Genesis Builders Group had
requested for an eye catching ad
that announces the grand opening
of their new showhomes.
Published in New Home Buyers Guide.
4 | Advertising
›› Boardwalk
The client has numerous listings
available to be advertised, the layout
of this ad was designed so that the
listings can be easily switched or resized to meet the clients specifications. On every listing there are several icons that will allow the readers
to pin-point the features of each
listing so that they may quickly find
what they’re looking for.
Published in CalgaryRent.ca.
›› CapReit
At a client’s request, the advertisement was to be consistent with
the look and feel of the company
website, with the option of being
able to shuffle listings around. The
client also liked that the location
map be in the ad’s color scheme and
be simplified.
Published in CalgaryRent.ca.
Advertising | 5
›‹ Elle’s Jewellery Design
Photo’s and text were supplied and I
was given free reign over the design.
Kept the logo simple, readable, and
very feminine. Used a limited number of photos, to focus on the specialty and unique items.
Published in Calgary’s Planet Philippines.
‹‹ GreatLife Financial
There were two specific instructions
that were mandatory to approve the
advertisement: The color green and
the inclusion of ALL the employees.
Designed so that the monthly special text be easily replaced without
altering the entire design and each
employee photo was consistent with
a white background.
Published in Calgary’s Planet Philippines.
6 | editorial
Your source for new homes
www.ProminentHomes.ca | 403.338.1313
Prominent Homes Ltd.
Featured as the cover piece of New
Home Buyers Guide, the client has
also requested that the ensemble be a
stand alone project they can present to
their customers.
The client was uncertain of the cover
image and requested that the mirror is
to be removed. Delighted that the modification was to the reflection of door and
not the actual mirror structure.
Published in New Home Buyers Guide.
editorial | 7
Sabal Homes
Occasionally a client would supply the
cover or advertisement and we are
trusted to arrange the article that would
compliment the supplied material.
Uncovering the fonts they utilize, and
acquiring design elements may be tedious task, nonetheless, once the piece
is complete, the madness was worth it!
Published in New Home Buyers Guide.
8 | Invitations
›› Cadence Hoffman
The mother had given me total control over the design of the invitation
including what photo to use. Her
only request was not to have it too
conservative and have a little fun
with the design.
During the first draft, of the invitation, everything was pink. Reconsidering my color scheme and the
thoughts of what the father might
think of color choice, I’d managed to
make the same design work with a
new scheme. However, once completed, I was then told that the father
was willing to have everything pink
for his little girl.
›› Angelina Hargreaves
I was ecstatic to be the designer for
both the first birthday and christening invitations!
Although the approach on the
designs were different due to the
meaning of each event, the outcome
of the invitations should reflect the
celebrant.
Birthdays incline towards the
entertaining, vibrant style. Inspired
by the hat she wears in the photo and
the request of having pink as the main
color from the mother. Having the
invitation from the celebrant personalizes the invitation.
Christenings celebrate one’s right
of passage into the catholic religion,
the style gravitates down to a more
tranquil and composed tone.
invitations | 9
Répondez
s’il vous plaît
The courtesy of a reply is requested
before the second of May.
Estor - Hargreaves Wedding
Nothing but the best for one of the best
days in anyone’s life.
Excited for her big day, the bride has
requested that the color scheme of the
wedding must accentuate the bride and
grooms attire. Resulting in the champagne and aubergine color.
The invites were to remain simply
packaged, with the inserts having the
alluring factor. In support to the bride’s
request of not having the couple’s photo
on the invite, I placed illustrations that
support the color scheme and assist
the viewer’s sight to flow from one area
of the invitation to the other. Choosing
to have a script and a contrasting serif
font, communicates the elegance of the
event without cluttering the page.
The design of the invitation has
inspired the designs for the remaining necessary items, such as the ‘Save
the Date’, “Placement Cards’, ‘RSVP
cards’ etc. Keeping the design constant
throughout the entire wedding.
10 | Illustration
Daisuke & Dark
A reproduction of an image portraying
the characters ‘Daisuke’ and ‘Dark’
from a Japanese manga/anime series
‘D.N.Angel’.
Achieving a similar look, using pencil crayons as the media and without
creating the ‘color-by-numbers’ style
of sketching.
By sketching this image, I had
to confront some of my more
challenging sketching points of drawing hands and having more than one
character in the sketch.
Illustration | 11
Kurumi & Hakuron
Based on a Japanese manga ‘Haou
Airen’, this image depicts the relationship between the two main characters.
This sketch has provided me more
opportunity to construct the look and
color of the hair. Blending several tones
of a color has provided a more abundant scale of highlights and shadows.
The contrast between the characters is clearly seen, but still connected
through their eye contact.
12 | Illustration
Fashion Illustration
Various sketches portraying characters
posing, presenting their apparel in a
stylize manner.
More details are entitled onto the
clothing, which emphasizes the focus
on the clothing rather than the model.
A combination of ink and pencil crayon creates a contrast in the sketches.
The ink draws attention to the details,
and the pencil crayon fuses the entire
sketch to a cohesive image.
Venturing into a new media and
undertaking a new challenge by recreating a sketch into a vector image
using various blends, gradients and
stroke. Achieving the same look and
style that was created in the sketch,
now in digital format.
Illustration | 13
›‹ Female ‘iDazzle’ Portrait
Inspired by the 'Twilight Saga' phenomenon, the vector illustration displays the focal feature of the characters in the story line, their eyes. To
keep the focal point on the eyes, the
remaining features were simplified.
The items are available to be purchased through an online store.
‹‹ Cocktail
Constructing a metallic object in
vector format takes serious patience
and a lot of blending! Composing
two metallic objects in one image is
nearly insane!
With the task of producing an illustration, restricted to three Pantone colors and a subject that calls
for tedious, time-consuming techniques, what’s a girl to do? …Make it
creative and fun!
Various blends give this illustration the smooth metallic look that
the subject calls for. The modification of the glass to metal creates
a balance between the glass and
shaker and is completed by the reflection caused by the glass.
14 | Illustration
Jacob Black
Winner of CafePress’ National New
Moon T-shirt Design Contest - Jacob
Black Category
Using an infinite number of vector
blends and gradients for the hair and
body, the ‘Twilight Saga’s Jacob Black
was created!
Primarily created to counter the
‘Edward Cullen’ illustration, this
image had tested my vector/sketching
skills, knowledge on the human anatomy and the limits of my patience.
Throughout the design process,
keeping the light source and proportions consistent throughout while
controlling the blends that create the
contours of the image was mind boggling! Successfully making the blends
fade out smoothly, yet having them well
defined in some areas to produce shadows and highlights.
The overall layout was carefully
considered since the image was to be
placed on products available to be purchased online. Other simpler designs
were created to compliment the main
illustration to declare to the world
whom the fan supports.
Overall, the outcome of the illustration was amazing!
Illustration | 15
Edward Cullen
Winner of CafePress’ National New
Moon T-shirt Design Contest - Edward
Cullen Category
Based on Edward Cullen the leading
male in Stephenie Meyer’s ‘Twilight
Saga’ novels. This illustration was created to be sold through online stores to
the many raging fans worldwide.
Inspired by the promotional photo
and the character’s clothing ensemble, this vector image consist of various blends, layers and a large amount
of hours.
Initially, the design was to remain
simple, with very little blends and
gradients. Then with all the rave
reviews on how the actor has incredible
hair in the movie. It was then decided
that I would test my skills on blends
and produce an illustration that would
live up to the reviews!
Contributing to the illustration, a
selection of words and quotes from the
saga are stylized to match the definition
of the words.
All together, I was incredibly pleased
on how this illustration turned out!
16 | identity
›› Sharp Roofing Inc.
The client was kind enough to give
me free reign on the design for their
logo. The logo represents the service
the company provides in a straightforward and recognizable image.
The client was unsure of the selected color I’ve suggested for the
logo, but after the reasoning of how
everyone is proposing to ‘go green’
on everything, they’ve decided to to
approve it with the green.
The overall layout of the logo
can also be interpreted as a solid
roof over the company/client with a
bright, new and cleaner days ahead.
›› CalgaryRent.ca
With past experience in a real estate
publication, I was recommended
to be the sole designer of the marketing products and advertising for
the publication.
The first task was to create a logo
that represents the overall feel and
style of the publication; A modern,
stylistic rental publication that targets the younger age group without
excluding the older age group. A
logo that can be easily recognizable
from afar, and embodies the spirit of
the city is represents.
The completed logo has the a
wide range of color variations available for it to remain the focal point
of the of the layout without deferring
from its main color scheme.
identity | 17
GRAPHIC DESIGN
Carmela Sarile - Graphic Design
Providing a solution to all print needs!
My logo is constructed using the
print colors - CMYK. Communicating
that I focus on print design. The amount
of detail I placed on the logo relays my
attention to detail and I will provide the
same commitment to every design I
work on.
Carmela sarile |
403.809.4298 ■ caramelle@shaw.ca