Untitled - We Are In Sports

WE
ARE
IN
SPORTS
Оur agency is a sports event
management and communications
company engaged in realisation of
bright and out of the ordinary ideas,
extreme sports and action sport
events, modern lifestyle and urban
culture.
Our speciality is the organization
of captivating events and shows:
competitions, performances, festivals,
exhibitions and premieres.
We bring leading sportsmen, world
class events and interesting films to
Russia.
Welcome!
OUR
CLIENTS
WE ARE IN
SPORTS
NISSAN X-TOUR
A federal tour to announce the
launching of the new model of Nissan
X-Trail, which not only comprised
of test-drive of the new Nissan
range in 7 Russian cities, but was
complimented by a unique snowboard
show and other sports activities.
For three months of the tour the
festival was held at the best of the
ski resorts and it was understandably
concluded with a large scale sports
event within the framework of the
main winter event – Quiksilver New
Star Camp in Sochi.
WINGS FOR LIFE
WORLD RUN
One of the most prominent and
technically complex events arranged
by the agency, for which we organized
a charity race titled Wings for life
World Run.
This event was held for the first time
in Russia and the main attraction
was the global transmission, which
featured scenes from 33 countries
around the globe, since the event
kicked off simultaneously around the
world.
RED BULL
KING OF THE
ROCK
The legends of street-ball competed
to win the right to participate in the
international final in San-Francisco,
which would be held in the Alcatraz
prison.
The event’s qualifiers were played in
8 Russian cities with grand final for
2013 being held in Moscow, 2014 in
Kazan and in 2015 also in Kazan. Our
agency is running a unique project,
which has no parallels in the market,
for a period of 3 years.
NIKE
SKATE THE STATES
The main idea behind the project was
to recreate iconic skateboarding spots
at the Faces&Laces exhibition, where
top riders from across the country
competed to win an invitation to visit
America offered by star rider Eric
Koston.
ERIC KOSTON
legendary
skateboarder,
millionaire and
philanthropist
RED BULL
ДИКАЯ ЛЫЖНЯ
RED BULL
WILD SKI SLOPE
The choice of location for the event was not by
chance, because it is Yekaterinburg were skiing
is most developed and where they have the
preparatory base for Olympic candidates.
The curator of the cross country race, which started
off an 800 meter ascent, was Ivan Alypov.
IVAN ALYPOV
Acclaimed Russian
sportsman. Member
of the Russian
national Olympic
ski squad which
participated in the
Turin Olympics
NIKE
HELIPARK
In winter 2014 Nike launched the
“Play Russian” campaign as part of
its Russian “Just do it” campaign. The
focus of the campaign were Russian
athletes, showing the world, what
it really meant to play Russian. The
following sportsmen participated in
the making of the film: ice-hockey
player Alexander Ovechkin, athlete
Daria Klishina, football player
Alexander Kokorin, snowboarder
Dennis Leontiev, skateboarder Egor
Kaldykov and figure skater Adelina
Sotnikova.
The campaign did not end with the
end of the film and our team called
“We are in sports” designed and
executed a number of unique events,
which embodied the usual winter
activities in a totally new format. One
of the most resounding events was
the snowboard tournament titled
Nike Helipark, which was attended by
super stars of the global snowboard
scene.
DC
METAL WARS
BY NOKIA
For the first time in its current history
the Gorky Park (Moscow) became
the location of a snowboard event
of international scale, attended by
athletes invited from across the
globe.
The event was mainly sponsored
by Nokia, which helped us erect the
venue with artificial snow, rails, slide
boxes and other attributes of real
time street snowboarding.
VANS
STREET SESSION
RED SQUARE
The Vans Company just recently
opened its representation in Russia
and launched its trademark at the
skateboard event held at the Red
Square, which was especially setup to
enable the skateboarders to perform,
run musical program and other
activities.
The event was very broadly covered
by the media and brought in nearly
all the skateboard enthusiasts from
across Moscow.
RED BULL
ПЕТРОВСКИЙ
ЛЕД
The unique venue – the pond in the
Yusupov Garden – was not chosen
by chance, because it was the venue
of the 1903 Figure Skating World
Championship.
In 2013 the pond was prepared
for a mass speed skating event, in
which more than 500 people took
part. There were more than 10000
spectators at the event and all the
participants gave very positive
reviews.
THE NORTH FACE
TRAIL RUN
For the race a Trail track with 10
and 30 kilometre routes was setup
in the Scenic Nikola-Lenivets Park.
This track was used by more than
600 participants of the race to test
their own stamina and to admire the
beauty of the park and the Moscow
environs.
Despite scorching heat and
temperatures as high as 35ºC, all
the participants made it to the finish
line and the best time for the 30km
run was recorded at 2 hours and 4
minutes.
WE ARE IN
MUSIC
RED BULL
BEAT BATTLE
This project was launched in 2013 at
the Icon Club, which accommodated
more than 2000 modern dance lovers
under its roof.
For the next year the agency was
tasked to hold the event at federal
scale with final in Saint Petersburg.
After successfully organizing the
event, the agency’s team acquired the
right to organize the tour in 2015
also.
RED BULL
BASS CAMP
The Russian version of the popular
musical academy called Red Bull
Music Academy – RBMA Bass Camp
– a weeklong activity with the
participation of rising talents, creative
lectures and master classes by the
pioneers of the musical movement,
studio sessions, as well as engaging
parties.
More than 20 musicians from Russia,
Belorussia, Ukraine, Kazakhstan and
Azerbaijan will participate in this
project, which will run from 18 to 25
May this year in Moscow. During this
week the participants, which include
producers, instrumentalists, vocalists,
composers, sound engineers and
DJs, will live in the world of music,
communicating with each other in the
language of notes and scratches and
working in sound recording studios
with the masters of studio recording;
attend lectures by the founders of the
academy and participants of Red Bull
Music Academy from previous years.
MOVE
YOUR
LEE
The opening of the first single-brand
Lee store in Saint Petersburg was
combined with the Move Your Lee
event, which was held in the atrium
of the city’s largest shopping mall
Gallery in 2013 and in 2014.
The event included performances
and master classes by leading dance
troupes and massive weekend
musical program.
КУБОК
МЭРА МОСКВЫ
ПО ТАНЦАМ
MOSCOW MAYOR’S
DANCING CUP
CUP
In 2014 the agency’s team organized
and executed three projects on behalf
of the Department of Culture of the
city of Moscow, which were part of the
Best City on the Globe festival.
VDNKH was the venue for all three
stages. We built a stage for the
performance of dances by various
collectives, artists and especially
invited stars of global dance scene.
OLYMPIC GAMES
SLOPESTYLE
PARTY
The most sensational “pirate” party
at the 2014 Olympics, brought the
stars of Russian and international
snowboarding scene, Olympic
functionaries and foreign guests of
the Sochi Olympics, together in Sochi.
Despite the fact that the event was
by invitation only, it was attended by
more than 2500 guests. The Red Bull
Head Office appreciated the event
as the brightest cultural event of the
Sochi games.
DC
GRAND OPENING
PARTY
The DC brand has long been
acclaimed as the leader in the action
sports segment of the market. Our
agency’ steam was tasked with
organizing an event, to mark the
opening of the company’s first singlebrand store in Saint Petersburg.
The event had to be worth the
company’s reputation and scale.
So we invited leading riders from
across the country, arranged musical
performances and arranged an official
segment of the event.
The event brought together more
than 2000 DC brand customers and
was rightfully appreciated by DC
International.
NIKE
ARBAT
OPENING
The Nike store on Arbat Street has
always been an iconic location for
the lovers of the Sneaker culture in
Russia.
To mark the reopening of the store
our agency’s team designed and
executed an event to announce the
opening of the store in new format.
The event included a concert by Nike
ambassador and singer L’One.
RED BULL
MUSIC BOOM
NATIONAL FINALS
The vast dance story, which included
qualifiers in 8 Russian cities, was held
in 2014. This event had an overall
participation of more than 1000
candidates, who wanted to perform
on the main stage during the final in
Saint Petersburg.
Our agency offered a turnkey solution,
which encompassed all the portions
from the mechanism of reception
of candidatures to production and
management of events in all the
towns.
WE ARE IN
DIGITAL
RED BULL
AIR RACE
The Red Bull Air Race was presented
in Sochi within the framework of
the annual investment forum. At the
stand, created by our agency, the
guests had a chance to immerse in
the virtual realm of Air Race and run
the course in the Oculus VR simulator.
We engaged the world renowned
Rewind (London) design bureau,
which provided us with the virtual
content for the simulator and ran the
stand at the exhibition.
NIKE
FIGHT GRAVITY
STATION
For Nike participation in the
Faces&Laces exhibition has always
been an important event. Our agency
was tasked to develop unique
activities and stand mechanism.
Our team brought to life the main
principle of the basic model of the
exhibit – Nike Air Max Lunar and
designed the stand in the shape
of a grounded lunar satellite,
which housed a unique system
of 360º cameras, which have no
parallels in Russia. This system
shot the participant in mid-air and
demonstrated the principle that the
new Nike Air Max Lunar can deviate
the laws of gravitation.
NIKE AIR MAX –
THE STORY OF THE
VISIBLE AIR
NIKE AIR MAX
ИСТОРИЯ
ВИДИМОГО
ВОЗДУХА
The idea behind the Nike Air Max
exhibition was to demonstrate
the high level of technological
advancements in the new Air Max 90
model and to acquaint the brands
customers with more than 20 years of
Air Max history.
Our team created the exhibition’s
setup on turnkey basis, under the
supervision of design-agency
Faces&Laces, as well as creating the
Rewind shooting system for all our
visitors at the exhibition.
I SOLEMNLY
PLEDGE
NIKE
Я ДАЮ СЛОВО
This unique falshmob event was
launched on the eve of the New Year,
because all that you wish for at this
time, most definitely comes true!
The activity started with posts by
star sports personalities sponsored
by Nike — Daria Klishina and Adelina
Sotnikova.
After that the mission commitments
with oneself was taken over by
Nike friends and ambassadors and
then the virtual space was filled
with posts from girls from various
Russian regions, who made various
commitments for the coming year.
We will check back in December
2015!
NIKE
SNEAKER BOOT
The people who like sneakers are
a whole different cast of dedicated
people. The collection of rare designs
and models of sports shoes is not
just a hobby for these people, but a
complete lifestyle.
Our team organized a series of photo
sessions and master classes by the
gurus of sneaker culture and the
interesting photos of Nike sports
shoes were picked very quickly by the
social networks!
NIKE
STRIDE
OPENING
Pronation – the term, which became
clear and understandable during
the race held on the occasion of the
opening of the new Nike Stride store
on the October Embankment.
Our team devised a unique
technology for the selection of sports
shoes and as per test results the
participants received a presentable
video for Instagram, supplemented
with graphic content.
WE ARE IN
ACTION
ART
EXPO
PREMIERES
LAUNCHES
TOURS
RED BULL
CANVAS
COOLER
All the artists invited from all across
Russia, had a chance to participate in
the global competition by Red Bull,
where the canvas was replaced by an
unusual object – Red Bull Cooler.
After finishing their works in the
studios the artists had a chance to
exhibit their works in the gallery – in
2014 on the territory of Red October
(Krasny Oktyaber) and in 2015 – the
exhibition was held in Club Mosaic.
NIKE
AIR FORCE 1
Out dedicated team executed the
launch of the new Nike Air Force 1
model.
The main idea of design was the
formation of a snow-white Nike
corner, designed by Pokras Lampas,
who designed a special calligraphic
font for the job and wrote the history
of Nike Air Force during the opening.
After this project Nike International
offered Pokras Lampas to work as
creative vendor and now he works on
the company’s new products.
DC
EURO TOUR
The participants of the International
DC Team visited Moscow and Saint
Petersburg for the first time as part of
the summer DC Euro Tour.
The whole duration of the riders’ stay
was planned to the minute – shooting
video clips, competitions, interview
sessions and of course some cultural
tourism in tow of Russia’s capitals.
At the end of the tour a film titled DC
Euro Trip was released, about the 6
month long journey of riders all over
Europe.
RED BULL
JUMP AND FREEZE
Our agency has been organizing
a unique event for the lovers of
recreation and winter sports, for the
last three years. The participants
demonstrate their ability to jump
into the pool of ice cold water in an
unusual costume.
The main rule is that the participant
can only approach the pool on skis
or snowboard. This event reflects the
soul of Red Bull and is the junior of
the world known Red Bull Flugtag
event.
RED BULL
FIX BLVD
Our agency in coordination with the Moscow City
Traffic Department has been organizing a Day
without Transport for three years in a row – for this
day we organize a unique FIX gear bicycle race on
the Boulevard Circle.
In this race the participants have no latitude for
errors, because in some sections the speeds go as
high as 90kmph.
RED BULL
UNDERGROUND
This was our agency’s first event on
the Moscow Metropolitan’s turf!
This event was held at night. For the
event we installed a unique skate
park at the Vorobyovy Gory Metro
station in shortest possible time.
During this event the best of riders
competed to win the lucrative prize,
as well as had a chance to skate in
a subway station, without looking
over their shoulders and fearing
apprehension by police. This event
was held in coordination with
the Moscow City’s Department of
Underground Transportation and has
no parallels in Russia.
TORAH BRIGHT
Olympic Champion
at 2010 Vancouver
Games
ALENA ALEKHINA
Winner of European
Cup half-pipe
category (seasons
2011/2012 and
2012/2013) and
seven time Russian
Champion.
SOCHI WORLD
CUP PRESS
CONFERENCE
During the World Championship of
Snowboarding our team arranged
for a press-conference in Sochi,
attended by stars of snowboarding.
The panel included: Torah Bright, Yuri
Podladchikov and Alena Alekhina.
YURI
PODLADCHIKOV
Gold Medallist of the
2014 Sochi Olympics
NISSAN TIIDA
PRESS LAUNCH
IN SOCHI
Our team organized the event for the
press launch of the new Nissan model
– Nissan Tiida, which was attended by
journalists from leading automotive
and lifestyle publications.
For the three days of the event in
Krasnaya Polyana, we arranged
interesting plans for the journalists
including test drives and other
associated activities, so that all
the participants could factually
appreciate the new automobile.
NITRO
CIRCUS
LIVE
November 3-4 (Moscow) and
November 13-14 (Saint Petersburg)
2013. At two of the largest sports
arenas of the two capital cities –
Olympic and Petersburg SKK.
Tens of riders on all sorts fathomable
“vehicles” – from kids’ kick scooters
to powerful freestyle-motorcycles –
will perform mind blowing stunts on
especially prepared track. DC Shoes
has been sponsoring Nitro Circus
founder, motor sports competitor and
stunt performer Travis Pastrana for
many years now. The design of the DC
zone with all the gifts and live sets
by DJ Tactics, DJ General Mike and DJ
Rich was fabulous in both the cities!
Design of the stand and
promo-zone for DC Shoes
Organization of popular DJs,
which are well-known in the
given sub-culture.
NITRO CIRCUS LIVE
according to Forbes Magazine, the most rapidly
growing media project in the given category,
which has sold transmission rights for 2015 to
American NBC channel
QUIKSILVER
OLYMPIC TEAM
PRESENTATION
The Quiksilver Company was the
partner of the Russian Olympic
Team for the Sochi games. The
company developed unique, highlytechnological line of sportswear for
the national team.
Our team organized the press
conference attended by leading
sportsmen, mass-media and officials
of the Russian Olympic Committee.
Despite the saturated event
calendar, we must always have
some time for our soul! For us the
much needed fresh air and chance
to reload are our own festivals,
which we hold with the help of
sponsors and partners, jointly
achieving synergy and high results.
QUIKSILVER NEW STAR
Quiksilver New Star – the annual and the largest
commercial snowboard festival, which was first
organized in 2007. For the last few years the event
has transformed from a snowboard event into the
main winter event, which combines snowboarding,
frisky, motor sports and the most appreciated
musical performers.
For the 4 years of its existence the festival was
attended by more than 40000 people and the
organization was appreciated in the form of prizes
and awards.
Best sports event of the year
according to Event.ru
Best Russian sports festival according
to the Russian Snowboard Awards
Russian Snowboard Award for efforts
in the development of snowboard
industry.
QUIKSILVER
NEW STAR CAMP
It is the annual and most expansive
camp in the mountains of Krasnaya
Polyana (Sochi), which became the
meeting point for all the actively
riding Russian boarders, place to hold
finals of seasonal competitions and
a place for Live performances and
master classes.
Due to modern infrastructure
left after the Olympic Games and
developed service, the camp is
growing in geometric progression, so
next year we anticipate more than
10000 visitors.
THANK YOU!
link weareinsports.ru
mail info@weareinsports.ru
facebook facebook.com/weareinsports
Rubinshteina 7,
Saint-Petersburg,
Russia
phone +7 (812) 670 10 17
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