yeti is a place where people linger around and
Transcription
yeti is a place where people linger around and
yeti is a place where people linger recount the carnage around and from our lunchtime ride. Yeti is a place where you would feel comfortable. Our offices are cluttered new parts waiting to be tested, and tons of bikes clamped in bike stands ready for their next ride. Someone once asked one of our customers what Yeti was like and he paused, trying to find the right words. “It’s like a fraternity for bike freaks” he finally said. I chuckled when he told me the story, but he was on to something. I am not sure I agree with the fraternity part, but this place is full of bike freaks and there is a common bond between everyone who works here. No paddles or rituals but there is a keg-o-rater... The culture at Yeti is defined by the people who roam the hallways. Yeti is decidedly not corporate. Yeti is diverse: we have creative types, number crunchers, vegetarians, craftsmen, hockey players, fly-fishermen, bearded guys, cue balls, hunters, pierced stuff, ink, punk rockers and even a minister in our ranks. They ride all kinds of bikes - cross, road, gravity, cross-country and allmountain. It is their collective experience that makes our bikes different. We are suspicious of conventional wisdom and anything corporate draws well-deserved derision among our crew. You won’t find casual Fridays or crazy Hawaiian shirt days here. We don’t put much stock in contrived experiences. What you will find is a group of talented, creative, and stupidly motivated people who ride until they are physically and emotionally wrecked. And then wake up and do it again. If you were to stop by Yeti in the morning, you would be greeted with a big smile and a strong cup of coffee. We have a thing for a fine cup of joe. If you wandered in around lunch time, you would find a locked door and an empty building - we ride from eleven thirty to one each day. After five-thirty? You would likely be poured a strong, hoppy beer from the keg-o-rater and sit ring-side to a fierce battle on the ping-pong table. If you ever get to Golden, stop in and experience it first-hand. Happy Trails, Chris Conroy - President with bike magazines, yeticycles.com/#/photo/2008Moab/ riding is all about having fun and going fast getting outside, but it’s really fun when you beat your buddy down the hill. it is an unwritten rule on any ride. To see more images of Aaron Gwin riding in California yeticycles.com/#/features/so_cal “No matter where you take a racer, they will always look for speed. This shot was taken on the LPS trail in Moab, Utah. LPS is a small section of trail that joins to the legendary Porcupine Rim trail. This is a steep, sharp corner, that most riders can barely make. I didn’t think much of the corner myself until I saw Sam roost the turn at full speed. Seconds after this shot, I got smoked with dirt and the dirt spray froze the auto focus on my lens. But it is one of my favorite shots of the year... so well worth it.” Craig Grant, Yeti photographer and creative guru. yeticycles.com/#/photo/2008Moab/ yeticycles.com/#/photo/2008MtSaintAnne/ yeticycles.com/#/photo/2009SoCal/ yeticycles.com/#/photo/8993OldSchool/ Since 1985 Was even considered Before mountain biking Racers became the backbone of our product development efforts and Soon our factory was outpacing the biggest companies with cutting an industry edge race-specific designs. 1985 f.r.o. 1990 C-26 PRO F.R.o. The first Yeti frame was known as the F.R.O. (For Racing Only). Our commitment to racing started in the early days when Yeti’s founder, John Parker, sat down with racers and friends to create the ultimate race bike. Constructed of 4130 Cro-Mo aircraft certified, seamless tubing and heli-arc welded throughout, the F.R.O was built to go fast. Yeti was an early adopter of carbon fiber and through our strong working relationship with Easton were able to create a bike that was way ahead of its time. The C-26 was available in very limited production (estimated at 20 frames) and was ridden by Julie Furtado and John Tomac in the first World Championships in Durango, CO. The rear section was a single piece of tubing constructed by a computerized tube bender, with cantilever brakes mounted on the seat stays to compliment the unique cyclocross cable routing system. This allowed for no chain suck, low mud collection, and quick release wheel changes. The forks were bomb-proof .035 wall straight blade forks, featuring Campagnolo track drop-outs and cantilever brakes. The Easton C-9 tubing was a combination of an aluminum core tube, covered with unidirectional high-modulus carbon wrap. The alloy core added hoop strength and torsional stiffness to the frame while the carbon wrap increased bending stiffness, resulting in a tubeset that was half the weight and twice the strength of 4130 chromoly (at least that was the claim back then). These technologically advanced tubes were bonded to custom built scalloped lugs on the front triangle. The rear end was a traditional F.R.O. Cro-Mo loop tail. Also available on this bike was the Yak package (pictured). The Yak package was a modified F.R.O. with rack mounts and a portage pad. The perfect bike for going long in the mountains. The first frames had bmx 1” headsets. This later changed to 1” mountain headsets. The Yeti Factory team riders of the this era were: Russell Worley, Greg Dres, Rob Nilsen, Johnny O’Mara, Sue Fish, Mark Langton and Paul Thorsen. A.R.C.-A.S. LT Paul Tracy Parker’s relationship with famous athletes continued and he got race car driver Paul Tracy on a Yeti to supplement his training. Tracy was later featured in an advertisement for Yeti and Ringle, and agreed to run a small Yeti logo on his car. While that seems like a pretty short-travel DH bike these days, it was one of the most famous Yeti rigs of all time and was ridden by Miles Rockwell, Jimmy Deaton, Missy Giove and Jeff Stanton. During this time, Parker was working with Kaiser Aerospace on a carbon thermoplastic frame. Way ahead of its time, the carbon thermoplastic technology was never fully worked out, although a frame was made for Paul Tracy. It was photographed and built up, but wasn’t rideable – wish we had that bike in the collection. Tracy was one of many athletes that Parker enticed to ride a Yeti. Shortly after Tommy Moe won the Olympics in downhill skiing, Parker sent him a white and black spotted ARC bike. In return, he rode the heck out of it and sent us a cool signed poster, which is on the wall of our conference room. Other luminaries to ride our bikes included Jeff Stanton, Johnny Omara, 1992 A.R.C. A.R.C.-A.S. Originally built as a project bike for Mountain Bike Action Magazine, this bike became one the most widely copied designs in the industry. Although the imitations were flattering, the project bike was not perfect and a number of refinements needed to be completed before it went to production. The A.R.C. was a significant bike for Yeti and the industry. A collaborative effort between Yeti and Easton, it featured tapered and butted tubes which was nearly a full pound lighter than the steel frames of the day. The A.R.C. became the platform for later suspension developments and is one of the most recognizable frames of all time. It featured a computer-bent tail section and down tube to add strength and rigidity where it was needed. Standard Yeti-cross cable routing and generous tire clearance round out the entire package. As the material changed, so too did the geometry. The A.R.C. featured a more modern geometry (71 degree head angle and 73 degree seat angle) but like all Yeti frames, was built to go fast. There were a number of difficult parts to make on this frame in production. The short tube between the down tube, chain stays and seat tube was particularly difficult, so the welders called it the “love story”. The riders who rode the A.R.C. include: race car driver Paul Tracy, Juli Furtado and John Tomac in the early days. Juli Furtado immediately dominated the racing world by winning more Norba National, Grudig Cup and World Cup events than all of the competition combined. This frame incorporated the 1-1/4” evolution headset. For those of you who think the shorter travel of the A.S. is designed just for crosscountry, think again! Jammin’ Jimmy Deaton has won the Mammoth Mountain Kamikaze Downhill four times - twice on his A.R.C.-A.S. He also set a new speed record at the time of 59.5 m.p.h. (Those old enough, will remember the 66 tooth custom chainring on his bike). The A.S. was the most successful downhill bike of ’92/’93, winning and/or placing in the top three in more major downhills than any other bike. The frame first featured an elastomer rear shock that was created in collaboration with IRC. However, the elastomer was adversely affected by temperature - it got rock hard in the cold and gooey when it was hot. This was later changed to an air/oil Risse shock. The early models (like the one pictured here) had pinch bolts so you could run either shock. This later changed to an integrated design that used the Risse shock exclusively. “The Yeti Ultimate is for the rider who wants to go fast and last long,” MBA, August ’90. A little inside scoop: There are a couple of versions of how the C-26 name came to be. The most prevalent was that it was named after Chris Herting (one of Yeti’s founders and internal champion of the project) who was 26 at the time the frame was made (C, his first initial, and 26 his age). Others close to the company have refuted this and suggest the C stands for Carbon and the 26 represents the standard mountain bike wheel size. We don’t know for sure which is true. What we do know is that nearly every frame has fallen apart because the bonding was problematic and never got sorted out. We can attest to that... we have two C-26 frames in our showroom with suspect bonds. With the punishing courses of downhill racing pushing product development, the need for a longer travel bike emerged. The A.R.C. A.S. LT was born, doubling the rear wheel travel from the previous A.R.C. A.S. from 1.5 inches to just over 3 inches. This was the era when the Yeti / HED disc wheels appeared on the bikes for the first time giving a big advantage on certain courses. Truth be told... they looked really cool and were fast in some conditions but they were really loud and a bit sketchy on windy courses. That said, we are looking for a pair for our showroom - so if you come across a set, give us a ring. ultimate The Yeti Pro F.R.O. was the next in a series of progressively innovative Yeti racing framesets and featured Yeti-designed Tange seamless, double-butted chromoly tubing which allowed us to shave a full half pound from the frame. The Pro F.R.O. has traditional Yeti features including racer friendly geometry, which at the time was a super-slack 70 degree seat angle and 70 degree head angle. This frame also featured Yeti cross cable routing and one piece computer bent tail section for ample tire clearance. Despite it’s ability to go crazy fast, this frame with a whopping 1.5” of travel weighed under 4 lbs. 1994 A.R.C.-A.S. Long Travel 1991 1995 road project The Road Project was originally made as a training bike for our team members, but soon customers were clamoring for it, so we put it into production. It featured Easton 7005 series ProGram Taperwall tubing, with extra beefy chain stays for increased stiffness when sprinting. Built with classic road geometry and coupled with Easton tubing, this bike was stiff, but still relatively forgiving - a nice departure from the superstiff aluminum bikes of the time. Kurt Stockton, a pro road racer a the time, helped with design and development of the frame. 1996 lawWill DH Just in time for Yeti’s tenth anniversary, Yeti hooked up with motorcycle legend Mert Lawwill to create a purpose built downhill machine. Utilizing Mert’s patented Full Energy Transfer System (F.E.T.S.) and Yeti frame building know-how, the downhill bike moved from three inches to four and marked the movement into making specific bikes for downhill racing. zephyr A classically styled cruiser to celebrate Yeti’s tenth anniversary. It was a great idea that was never actualized into any significant production - an estimated 75 total frames were made and only 2-3 with the custom carbon fenders. This bike is a collector’s dream. A few of our current and past employees have tracked down originals and bring them out to the Tribe Gatherings each year. One even has John Parker’s signature and peace sign. 1997 lawWill DH 4 & 6 The Lawwill design increased in travel and was offered in a four and six inch version. Ahead of its time in a lot of ways, it had custom-made Ringle disc specific hubs and Hope disc brakes. The rear disc brake was on a floating mount so it didn’t affect the suspension. It also featured a custom, Yeti-specific chain retention system. It also was one of the first suspension bikes to use a pull shock - this idea came from Mert’s friends at Penske Racing. The R&D lab was working overtime to crank out new designs. Mert moved to Durango to work on the project full-time and became a key part of the product development team. In 1995, Yeti was purchased by Schwinn and shortly thereafter, Schwinn adopted the Lawwill design and featured it on the Schwinn Straight Six, Straight Eight, and later the all-mountain Four Banger. 1999 DH-8 The Lawwill downhill frame continued to evolve and was bumped up to 8 inches of travel. In 2000, the frame was outfitted with a Rock Shox Super Deluxe with a piggy back. This allowed the shock to handle the heat build-up of downhill racing better and is now standard on downhill shocks. Some models were fitted with a DKG linkage system that made the system more progressive; however, this reduced the travel, so we started to design the DH-9. 2000 AS-R ARC TI The AS-R is a special bike to everyone at Yeti. Not only has it been one of our best selling bikes of all time, but it also marked the first product we made after we were liberated from Schwinn. This was a bike to define Yeti for the next decade. Our Colorado roots and riding style made this frame a bit difficult to categorize at the time. Traditional short-travel full suspension race bikes were 2.7” of travel and much more than that was deemed inefficient and overkill for a cross-country bike. A famous magazine editor at the time argued that it wasn’t an xc race bike because it wasn’t like the other bikes in the category. Ironic, since aforementioned editor had a huge plug in his ear, tats all over, and dressed like Ronald McDonald (and might be the biggest Yeti fan of all time). Anyway, after they rode the bike, they loved it. After all, it was lighter than the shorter travel bikes, had better stand-over and rode like a Yeti. 2002 DH-9 Making the traditional A.R.C. hard tail better was a real challenge. We had some experience with titanium, so we started the process of incorporating titanium into our famous hard tail. We partnered with the folks at Sandvik titanium and used custom made cold-worked, stress relieved 3Al / 2.5v titanium tubes to optimize the ride. The first frames were made in our factory in Golden, CO, but the production was slow and tedious, so the frames were outsourced to Titanium Sports Technologies in Washington, an offshoot of Sandvik. 2003 AS-X The DH-8 became the DH-9 - moving from eight to nine inches of travel. To accommodate for the huge forces of downhill riding, we used a monocoque top tube for added strength and stiffness. This was particularly important at the time because newly minted junior world downhill champ, Nathan Rennie was one of the stars on our team. A supremely talented rider, Rennie was famous for exploding parts. We built this frame to be “Rennie-proof”. Well, the frame never broke with the big fella on it. However, it did have to withstand some unintended abuse. Rennie went back to his native Australia at the end of one season and sometime while home lost his rear axle. A quick call to Yeti and he would have had a replacement. That’s not the way Rennie rolls. Instead, he went to a hardware store and got piece of plumbing pipe for a rear axle. It fit poorly, made the rear wheel bang around, and was generally a junk show. It was classic Rennie. Two years before releasing the 575, we made the the AS-X. In it’s earliest form, it utilized a split extrusion to tube and looked similar to our Kokopelli. The freeride scene was starting to take off up north, so we redesigned the frame in ‘03 with a custom Yeti/ Easton RAD tubeset, specially designed for big hit riding. At that time, Progressive Suspension had introduced the most adjustable shock on the market and we ran the Progressive 5th Element shock and the new standard OnePointFive headtube design to add maximum strength and steering precision. During this time, we had Tyler Klassen and Dangerous Dan and the Flowriders hammering our frames in the Canadian freeride scene. AS-R SL Starting with our original AS-R, we looked at every part and optimized it for performance and weight: a new machined top tube knuckle (saved 50g), new Yeti/ Easton custom tubing (saved 100g), TiFlex pivot and new dropouts (saved 100g)... for an amazing frame weight (including rear shock) of 5.1 pounds. Yeti racing legend Paul Rowney, was instrumental in the design of this bike. His prowess as a cross-country racer. Was eclipsed only by his amazing downhill skills. He wanted a bike that could give him an advantage up and downhill. The first five bikes were royal blue. We kick ourselves for that... they should have been Yeti desert turquoise. 2004 AS-R 575 The trails that surround our factory are rough and gnarly and we were convinced we could make a longer-travel bike that was still light and efficient. We pioneered the all-mountain category with the 575 and had to redesign the bike multiple times as suspension manufacturers made longer travel forks for this growing segment. When we started, the long-travel fork in this category was 120-130 mm. Now we run 150 mm stock and can easily run 160 mm of front travel on the 575. 4X Sometimes we make frames that are intended for racing only. Such was the case with the 4x frame. A new racing format hit the scene and we started by modifying current frames (at the time that was the AS-R) to race. This modification was fine under Marla Streb, but the big fella from down under (Rennie) needed something more substantial, so we made custom 4x bikes. The front end was massively strong as were the thick, short chain stays. After watching our racers on the bike for 3 years, the masses started clamoring for a production version, so we obliged with a Special Projects bike (limited production of 100). This was later followed up with a full production bike and it has become stock in our product line. This bike has a lot of history, but the most memorable was the Mammoth dual slalom race in 2001. Rennie was losing in the semi’s and attempted a back flip (during his race run). He was unsuccessful, so as soon as the finals were over, Rennie came storming down the course and hit the back flip and nailed it. A perfect 10. 2006 303 DH When we came up with our new Zero-Loss suspension technology, we based it on a pretty simple premise – make our racers go faster. We studied videos of our racers on course, we listened to their feedback about various suspension designs and then we went to work. Our starting point was to create a suspension design that was extremely efficient (not affected by pedaling or braking forces), had an adjustable wheel path (so we could tailor it specifically for the rider and course), and have a rate that was optimal for the new shock technologies. Where we ended up with was revolutionary. Utilizing linear rails instead of traditional pivots, we gave the wheel the freedom to first move rearward and then up as it moved through its travel. This makes it extremely effective on square-edged bumps, the kind that our racers said slowed them down the most when racing. Because the main pivot rails are perpendicular to braking and pedaling forces, the system is unaffected by these forces. 2008 575 2009 AS-R C 303 RDH Carbon was the next frontier in suspension bike development and we jumped in early. By using high-modulus carbon fiber, sculpted into stealth-like shapes, we were able to increase the stiffness and tune the handling to be an amazing performer on the trail. It’s no secret that downhill bikes represent a small percentage of sales in the mountain bike industry, but we love the challenge inherent in long-travel full-suspension and the 303 RDH is a perfect example of that. The front and rear triangles were constructed entirely of hand-laid carbon fiber with comolded aluminum lugs at the bearing and pivot connections. The carbon dog bone link helped create the ideal shock rate and provided a solid connection between the front and rear of the bike. The bottom bracket was a press-fit-style instead of the traditional threaded cups. This reduced weight and adds another level of stiffness. In the world of downhill racing you need a purpose-built machine to eek out a slight advantage to get on the top of the box. That was the premise of the 303 RDH. Our racers wanted a bike that was built for fast, flowy courses that had berms, jumps and rollers. They wanted a bike that was agile in the air, had stiffer suspension, and had a distinct “poppy” feeling going off the jumps. The 303 RDH is that bike. The seat post diameter was ramped up to 30.9mm to give it a more robust power platform and allow the use of a seat post dropper. The butted head tube is designed to handle long-travel forks (140-160mm travel). The dogbone has been redesigned to increase the stiffness of the connection point between the front and rear triangle connection and features a larger bearing to handle the loads. One of the most striking and unique features of the AS-R Carbon is the seat mast. In our testing, we found our integrated seat mast greatly improves the power transfer to the pedals. This is a full on XC race bike. It comes in the turquoise / white paint and raw carbon with a clear coat for protection. The single linear rail controls the shock rate in a way that can’t be done with links only. In addition, the rail and link design offers the unique property in that the suspension is independent of the adjustable geometry. This means there will be no change in travel or shock rate as the head tube angle and bottom bracket height are adjusted. On the suspension side, no need to change perfection; the suspension hard points and pivot locations remained unchanged. This bike was Bicycling Editor’s Choice winner in 2008, runner-up in 2009 and Outside Magazine’s Gear of the Year top pick in 2009. At 10.5 lbs, the 303 RDH frame lightened the load by almost two pounds, which makes it more responsive and agile all-around. We took our best-selling bike and made it better. The 575’s legendary efficiency and light weight often has people scratching their heads and comparing it to a 5 inch travel bike. In reality, this bike can compete with any 5 inch bike on weight and efficiency and still battle it out with 6+ inch bikes on the downhill. How did we do it? First, the front triangle features a hydro-formed top tube with an octagonal cross section for increased rigidity over previous models. The rear triangle was stiffened by adding bridge between the seatstays. we build bikes our bikes are based on a pretty simple product philosophy we want to ride. Making bikes that ride great requires passion, humility and the understanding that great designs take time. yeticycles.com/#/bikes/ASR5_Carbon/ yeticycles.com/#/bikes/asr5_CArbon The best way to describe the AS-R 5 Carbon is this: 4.5 pound Yeti frame with five inches of travel. At this weight, it is lighter than many of the lightest crosscountry bikes on the market and it has the added versatility of being an amazing all-mountain rig. So how did we pull off this incredible feat? We coupled our extensive carbon fiber experience with our award-winning, super-efficient, optimized Active Suspension (A.S.) design. And then we rode the snot out of the bike. Shook it on the test machine. Rode it more. And then repeated the process until it was perfect. In the end, the bike exceeded our expectations for efficiency, light weight and incredible stiffness. We think it will exceed yours as well. yeticycles.com/#/bikes/asr5_Alloy The AS-R 5 was a natural evolution of the AS-R platform. We took the tight handling characteristics of our shorter travel AS-R and bumped up the travel to 5”. This transformed the bike into an amazingly versatile all-rounder. Long, gnarly back-country rides? No problem. You wanna race a little cross-country? This bike is light enough to help you stomp your lycra-clad friends uphill and then put more time into them on the downhill. Part of the secret of this bike is the balance. The front and rear suspension are perfectly tuned. We have engineered it to ride a bit stiffer in the mid-stroke of the travel. This gives it a similar feel as sport-tuned suspension on a performance car. You can feel the trail so the bike has a lively, aggressive feel on the trail. The low bottom bracket and neutral steering geometry keep the bike controlled and predictable when you bring it up to speed and it carves turns extremely well - due in part to the amazing stiffness of the the frame. If you have been holding on to your hardtail or short travel bike because you worry about compromising efficiency or weight, you gotta throw a leg over this bike and give it a spin. IT will change your world. our designs are run through the gauntlet theory meets reality on the trail factory racers and our in-house test pilots hammer the product in race and training conditions. The inspiration for our designs come from a variety of sources - the race circuit, the trail, the proverbial light going off in our head, but what is heralded at Yeti above everything else is the ride. It’s really the only thing that matters. Our ride-focused mentality allows us to look at a broader range of technologies when creating our bikes. While other companies are locked into certain suspension designs or a certain look, we are unencumbered by such constraints. We use the technology that is best for the application and, in doing so, can create bikes that ride differently. Making great riding bikes requires passion, humility and the understanding that great designs take time. Our design team debates concepts, production techniques, and suspension technologies for months, sometimes even years before we make our first prototype. We spend a lot of time understanding the nuances of linkages, suspension rate, and wheel path before we burn tubes together and make a prototype. Our designs are run through the gauntlet early in their life – factory racers and our in-house test pilots hammer the product in race and training conditions, and subject it to the worst kinds of conditions – mud, sand, rocks and any other nasty environment that might expose a weakness in the design. This testing inevitably turns up issues that are subjected to spirited debate and more prototypes. We do this until the suspension is perfect. When the suspension is dialed, we turn our attention to optimizing the rest of the frame for efficiency, lightweight and durability. When all these elements come together, the ride is magic. We strive for this magical ride with all of our bikes. making bikes that ride great requires passion, humility and the understanding that great designs take time. our design team debates concepts for months, sometimes even years before we make our first prototype. Our product team is diverse and includes engineers, mechanics, fabricators, test riders and racers. Since they are all riders, they approach the design from a rider’s perspective and understand that no amount of politics or raw emotion can push a mediocre design into our product line without proving itself worthy on the trail. This ride-focused mindset simplifies the process and allows the best ideas to rise to the top, unCOMPROMISED by egos or titles. Mechanics often see things our engineers don’t. Pro riders feel things that only great riders can feel. These are all relevant. Some ideas that come out of this process are big and others amount to small detail changes, but the collective sum of these ideas is substantial and really differentiates our bikes when you get them on the dirt. While many of these design changes are “feel” related, we still need to translate those ideas into parts. To that end, we use powerful CAD programs like Solidworks and Cosmos to design and test parts in a virtual environment before they ever hit the trail. Our prototype lab is run by our master fabricator, Shane Cole, and includes a CNC machine, mills, welders and a whole host of cool machines that allow us to produce parts quickly so we can validate our ideas before we go into large scale production. Peter “Stretch” Zawitowski is one of our design engineers. He has a brain that could melt steel and works on developing new products and improving existing designs. You can find “Stretch” hunched over his computer all hours of the day and night so we can all ride the next cool thing. Checkout Peter’s bio on our website // yeticycles. com/#/videovault/Company/2009CBPeterZawistowski/ yeticycles.com/#/features/south_africa/ making it right clues that only those well-versed would notice means sweating the details like our These details are important and represent our commitment to making the best riding frames available. trademark “stack-of-dimes” welds on each Yeti frame. Yeti fabricator, Shane Cole, preparES tube sets for one of our prototype frames. Shane handles all aspects of the fabrication process, from tube prep and welding to programming and operating our CNC machine. Shane can ride - he will humble the strongest riders going up and down Apex, one of our local trails. Don’t be fooled by the roadie shoes and whack visor – he is all mountain biker… Checkout his bio on our website // yeticycles.com/#/videovault/ Company/2008CBShaneCole/ the birthplace of all concepts and designs that bear our name Our factory in Golden, Colorado is the birthplace of all concepts and designs that bear our name. flexible manufacturing process allows us to churn out prototypes Our factory in Golden, Colorado is the birthplace of all concepts and designs that bear our name. It is our dream factory. Prototypes and race bikes are burned and tested here and our flexible manufacturing process allows us to churn out prototypes one day and race them the next. This process allows for countless iterations as we push towards creating a frame that is both beautiful and functional. Having this resource in-house is part of our commitment to making the best bikes on the trail. In the past, we have manufactured many of our frames in our factory in Colorado. While we found in-house production rewarding, we discovered that it diverted many of our resources away from new product development. So this year, we have retooled our factory for low production runs and prototyping. Our production has been moved to a small factory (very similar to ours) that shares our commitment to quality. They have been trained and certified by our welders and engineers and have passed our stringent standards for making frames that bear the distinctive Yeti head badge. one day and race them the next. our factory has been retooled for low production runs and prototyping. Having this resource in-house is part of our commitment to making the best bikes on the trail. it is all in the details. As kev lays down the decals, careful attention is paid to mold it around the frame. Yeti assembler, Kevin Sheehy, carefully applIES decals and assemblES the ’09 World Cup team prototype frames. When he is not working on team bikes, Kev puts together your frame. yeticycles.com/#/company/ yeticycles.com/#/bikes/asr_7 In Colorado, it seems like every time we get used to a long travel cross-country bike, we start wishing for more travel. This is the case with the AS-R 7. Sure, the 575 has plenty of travel, but as our skills progressed, we started pushing down trails that months before seemed ridiculous. We wanted more when we were going downhill, but were not willing to give up climbing efficiency. The AS-R 7 project started over three years ago, and after a lengthy R&D process, we finally introduced the much talked about bike earlier this year. With a solid seven inches of travel, this bike is a beast on the downhill. But turn the bike up and it climbs exceptionally well, especially when the terrain gets nasty. You will climb things you have never climbed before on this bike. It is truly amazing. The Active Suspension is anchored by the carbon dogbone, which firmly connects the stout rear triangle to the oversized main frame. The tapered head tube gives the bike added strength for the big hits and the unique front derailleur mount eliminates shifting problems sometimes associated with longer travel bikes. The best part? A complete bike can be built under 30 pounds. If you love your current bike, but are interested to see what you could achieve with a bit more travel, this is a bike you have to check out. yeticycles.com/#/bikes/575 The 575 has been making rough trails smoother for the last FIVE years and has been the most successful bike in the history of Yeti. Why? Well, there are a number of reasons: it is light, has loads of travel (5.75”), is efficient, and descends well. But most importantly, it rules on rough terrain. At the heart of the 575 is our Active Supension system that is made for trail riding. The longer travel makes it easier when climbing rocky, rooted, nasty terrain – rather than fight your way through the obstacles, you can sit back, pedal, and let the bike do the work. The seat angle has been designed to put you in an efficient pedaling position, so you have full power when going uphill. And the geometry is neutral and predictable, so you don’t have to worry about things getting skittish if you bring it up to speed. On the descent, the 575 is a dream. It is designed with an active mid-stroke in the suspension so you can feel the bike’s full travel, especially when encountering square-edged bumps. It’s low bottom bracket and perfectly balance suspension makes fast cornering, even in rough terrain, easy and controlled. you need to part of understanding a yeti ride the difference ask ariel what makes yeti different, and he may give you an answer but when he sets you up on a demo bike you will find out for yourself. yeticycles.com/#/demo is riding one you don’t understand. yeticycles.com/#/photo/2008santacruz We understand that many of our customers want the best bike they can get, but are often confused by all the suspension jargon and marketing mumbo-jumbo that is thrown around in our industry. It really doesn’t need to be that difficult… We believe that choosing a bike should be based on how the bike rides and feels on the trail. We have a huge demo fleet of bikes that travels to festivals and dealer demos around the country, so you can throw a leg over, hit the trail and come to your own conclusions. See you on the trails! Our first ride and only ride in Lake Tahoe as we travelled through on a road trip to Downieville. We asked a local shop about the much heralded Flume trail, but he directed us elsewhere. Sometimes the locals are not always right. Yeti employee and part time pro racer, Ariel Lindsley, catching the evening sun at home in Santa Cruz, Ca. Shortly after this photo was taken Abby, Ariel, and the lone photo jock headed to the Seabright Brewery, a locals spot, to grab a few well-deserved pints. yeticycles.com/#/bikes/asr_CArbon The AS-R Carbon has wracked up more awards than any bike in our line. It was recently chosen Outside Magazine’s “Gear of the Year,” it was a finalist in Bicycling’s “Editor’s Choice” this year and won the award outright IN 2008. Why all the excitement? Part of the reason is the bike is really light, fast and super-efficient. The carbon monocoque frame and suspension have been optimized for cross-country racing and the integrated seat mast saves weight and transfers pedaling forces more efficiently than traditional seat posts. You can really feel the efficiency when you get on the gas. But that’s just the beginning, this bike is a great descender. We slackened the head tube a bit to give it amazing trail manners, even on high-speed technical descents. Some in the industry scoffed at us for upsetting the traditional geometry of a crosscountry bike...then we started winning awards and many followed suit. The details on this bike are worth noting as well: it has titanium fasteners, a carbon fiber dog bone (linkage), integrated composite press-in bearings, and a new carbon fiber swing arm that increases rear end stiffness and makes this bike track straight and true, even on the gnarliest descents. yeticycles.com/#/bikes/asr_Carbon yeticycles.com/#/bikes/arc If one bike epitomizes “back-in-the-day” it is the Yeti ARC. Originally a joint project in the early nineties with Easton to create the lightest hard tail on the market, the ARC has set the standard for hard tail performance. Trademark Yeti loop stays, optimized Yeti Pure tubing, and a perfect race geometry make this the hard tail of choice for many of the top racers. to go faster Our commitment to racing is grounded in one goal it drives our product development Going faster turns marketing claims on their head and humbles even the most confident engineers. yeticycles.com/#/videovault/2009RaceFootage/ even if you are not a racer the more you ride it, the more you will appreciate it. Our commitment to racing is grounded in one goal, to go faster. Going faster drives our product development and pushes us to create products that have real advantages. Going faster turns marketing claims on their head and humbles even the most confident engineers. Going faster means leaving it all out on the course. It means putting up or shutting up. Going faster is what drives us at Yeti. So each year we pack our race trailer and go on the road with some of the best racers on the circuit to see how our designs will fare against the world’s best. The legendary tracks on the circuit are ruthless in finding product flaws. But if you listen and learn, racing will make your bikes work better and your athletes go faster. Racing improves the breed through a brutal, but honest, thinning process. It’s not for everyone, but it is authentically Yeti. Going faster on the race circuit means that anyone who buys a Yeti can go faster. Even if you are not a racer, you will instantly appreciate the attention to detail, the refined ride, the dialed suspension and you will go faster. As you get more time on the bike, you will begin to notice some of the nuances that make our bikes so competitive at the highest level of the sport. The more you ride it, the more you will appreciate it. Team Manager Damion Smith is in charge of managing all of our teams and riders. That’s a big job, but “D” was born without the stress gene, so he handles the rigors of his job just fine. Damion started out as a racer on our RPM / Yeti squad and has taken home two national championship titles in downhill himself – a semi-pro victory a few years back and most recently this year, winning his age group in the category one race in Sol Vista. Check out his bio on our website // yeticycles.com/#/ team/Damion_Smith/ yeticycles.com/#/team/Jared_Graves/ What has eluded him to date, though, are the rainbow stripes but an ace in one jack of all trades the stripes that mark a World Champion. but that is sure to change this year. Jared Graves is a rare athlete. In this day and age of specialization, Jared is competitive at the highest levels in the world in three different cycling disciplines: four-cross, downhill and BMX, making him one of the most versatile riders in the world. What has eluded him to date, though, are the rainbow stripes that mark a World Champion. While much of last year was consumed by his quest to earn an Olympic medal in BMX for Australia, he still managed to sneak in two World Cup races in 4x (which he won) and also a trip to the World Championships, where he won every heat, was winning the finals and was taken out in the first turn, eventually finishing fourth. His Olympic debut had a similar tragic end. He dominated the early rounds with consistent first and second place finishes. In the finals, he got a bad gate but fought his way back to 3rd place and seemed to have a bronze medal wrapped up until he was taken out from behind by another rider. He limped home in 6th place. This kind of luck could easily wreck a rider’s self-esteem but it seemed to make Jared stronger. In the off-season, he pushed himself through masochistic workout sessions, adding muscle mass and improving his speed. And at the first World Cup, he showed that he would be the man to beat in the 4x by taking his first win of the year and setting the stage for the rest of the season. While the other 4x specialists took Sunday off, Jared jumped on his downhill bike and finished 8th in the downhill, cementing his status as the best all-around rider on the World Cup circuit. As we go to press for this catalog, Jared has already wrapped up the World Cup 4x overall with two races to go and is looking forward to claiming the rainbow jersey in his home country at the World Championships. His past results in national rounds on the World Championship DH track have been impressive as well and could spell trouble for the other competitors in the downhill. yeticycles.com/#/photo/2009LABresse/ Jared’s speciality may be 4X, but the kid can ride a dh bike. Some may forget, but he was only 2 tenths of a second away from a downhill world cup win in 2005. he came in second to Greg Minnaar that day, but eventuality went on to win the NORBA overall title in 4X and DH that same year. Jared is back racing a full downhill schedule this year, so don’t count him out. College (our photographer) stayed at this corner for what felt like the whole day trying to capture just the right moment when a Yeti rider came drifting by... Jared did not disappoint, and the dirt cooperated by throwing a nice roost. yeticycles.com/#/photo/2009Andorra/ Jared is one of the most versatile riders on the circuit and bristles whenever we make fun of him for being a bmx or four cross specialist. He can switch seamlessly between so many disciplines and he is quick to remind everyone that he was a downhiller first. The scenery surrounding the course in Vallnord, andorra was far better than the track itself. Andorra is nestled in the Pyrenees between Spain and France. yeticycles.com/#/photo/2008Canberra/ Jared has had the skill for years to win the 4x World Champs but bad luck has plagued him over the years. The site of this year’s world champs is in his home country of Australia, giving him an added incentive to get it done at home. He won last year’s World Cup on the same course last year. sam was faster than the other sam (hill) and the rest of the field at the world cup finals in Schladming in ‘08. winning his first World Cup and giving notice to the field. If you were to meet Sam Blenkinsop on the street, you would have few clues that he was a world-class downhill racer. There is no attitude or ego, just a soft – spoken Kiwi with a laid-back demeanor that suggests more a dude on surfing vacation than a top five World Cup rider. But looks can be deceiving. Sam has a quiet confidence about him that is unsettling to his fellow competitors. They just can’t figure out how this guy – who blurts out funny noises and rides like a goon in World Cup practice – can beat the best in the sport. Much of it lies in his amazing riding ability. His loose style, big whips, and full – throttle race runs often solicit as much admiration from fellow pros as it does from his adoring fans. But there are plenty of great riders on the circuit… What culls Sam from the pack is his attitude – he is simply unfazed by the pressure and competition, even in the biggest races. The best example of this occurred last year at the World Cup finals in Schladmig, Austria. He blistered the course all weekend - winning the timed run and qualifying run. Everyone was talking about Blinky, but at the same time they were still counting on the other Sam (Hill) to take the win. Hill had dominated this track in the past, winning three years in a row and was considered by some to be unbeatable on the technical track. But Blinky knew it was his race to win. He shrugged off all the pressure, rode loose and incredibly fast – winning his first World Cup and giving notice to the field that he was a force to be reckoned with. This year Sam has shown incredible discipline and strength in the early season, but he typically doesn’t find his form until later in the year when the tracks get longer and more technical. As this catalog goes to press, Sam sits in 8th place overall in the World Cup standings and is looking forward to some great results in the final races and the World Championships. yeticycles.com/#/team/Sam_Blenkinsop/ yeticycles.com/#/photo/2009mtsainteanne “This was my favorite race photo of 2008. It was on the hip at the Mt. Sainte Anne course. This hip was the most photographed spot on the course and some may say played-out. I shot sam and all the other top pros that weekend. But it wasn’t until this moment where Sam laid it out with such style and speed that I know I had gotten my shot,” Craig Grant, Yeti photographer. The Canberra course was not Sam’s favorite stop on the World Cup last year . Like many of the other top riders on the circuit, Sam excels on long, technical tracks. But great riders can win on any track and Sam knows that he will have to ride a different race to do well at Worlds. By the time you have this catalog in your hand, the winner will have been decided. Good luck, Sam (Jared and Gwinny). Sam has a distinctive riding style - fast and loose is how many describe his freewheeling tendencies. You have to see him in action to really get a feel for how adept he is on the bike. This photo begins to paint the picture, feet up, two wheel drift, in the wet grass of Europe. yeticycles.com/#/photo/2009LABresse aaron is next labeled as the fastest american rider “gwinny” just wants to be fast. It has been years since the U.S. has seen a rider talented enough to finish in the top ten in World Cup competition. Gwinny did that in his first World Cup race, which incidentally, was less than a year into his first season of racing mountain bikes. But being the top American is actually not Gwinny’s goal… he wants to be the best in the world. Having shown his skills on the toughest tracks, Aaron is focused on turning top ten results every weekend, with a long-term goal of consistently in the top five. Although Aaron is new to the mountain bike scene, he is no stranger to two wheels. Since as far back as he can remember, he was riding something with two wheels. As a youngster, Gwinny competed in BMX. From BMX, Gwinny graduated to motocross racing and while he had some success, he was plagued by injuries and eventually called it quits. Still interested in riding, Gwinny borrowed a friend’s downhill bike and gave it a go at the local downhill race and finished fifth among a strong pro field. Rich Houseman, who was on our National Team, spotted the young talent and took him under his wing - eventually signing him to our Regional Team. Aaron progressed quickly through the ranks of the Yeti race program and got his first real chance to prove himself at the legendary Mt. Sainte Anne World Cup. Known for its combination of high speed and technical terrain, riders regard the track as a true test of bike handling skill and determination. But no one expected what happened. Aaron scored a tenth place finish at his first ever elite men’s World Cup and turned the mountain bike race community on its ear. World Champion Gee Atherton was so impressed with his performance that he told people Aaron’s finish was the most impressive thing he had seen all season. Gwinny hit the 2009 season full-throttle, placing well in early World Cup competitions and winning his first National Championship title in July. As the the season progressed, the tracks got longer and more technical and Gwinny started to rack up podium finishes - a third place at Mt. Sainte Anne and then a fifth place the following weekend at Bromont. The last U.S. male downhiller to hit the podium in two consecutive World Cup events? You’ll have to look that one up... But Aaron is not interested in being the fastest American. He wants to be the fastest in the world. yeticycles.com/#/team/Aaron_Gwin/ yeticycles.com/#/photo/2009SoCal/ Above: Aaron hit this jump a bunch of times and was Right: “I usually prefer the head-on or side style getting the bike so sideways that after each shot our shot when shooting a jump like this, but Aaron photographer kept thinking it could get better. The only suggested shooting it from the back. He likes to thing that prevented “one more shot” was the setting sun. be part of the creative process during the filming and shooting, which is nice because it breaks up some of the monotony of a shoot. Aaron’s advice paid off, whippage from the back. yeticycles.com/#/photo/2008Morongo/ Left: John Reynolds, our resident in-house Above: Aaron has a background in BMX and Motocross racing. videographer, documents all things Yeti: from That full-throttle style is no more evident than in the photo World Cup races and the riders, to the portraying above. Foot-out hard right hand into a soft berm. This was taken the company and the employees. in the best light while filming his segment for Clay Porter’s latest film “The Tip- (a tough job for anyone). John took over the ping Point”. to get a copy visit // clayporter.com video duties from friend and fellow filmmaker, Clay Porter, last year. John spends half his year traveling with the race team, spending late hours in sometimes lackluster accommodations to get the weekly video/podcast out to our loyal fans. So if you see him out and about, give him a thanks for his hard work, and don’t call him Clay 2.0. he does not like that. Check out John’s bio on our website // yeticycles.com/#/team/John_Reynolds/ collaboration between yeti and fox racing is the result of a common goal, each company is committed independently to make the best products on the market. merge these expertise and the product goes from good to great. to create a better ride Justin Frey of Fox Racing Shox is our guy on the front lines at the races. You typically see him lugging forks back and forth and working hard in the pits to get everything dialed for our racers. He is a bit wary of our cameras but he got caught here writing down the testing info from the Bootleg Canyon session earlier this year. Checkout the 2010 Fox line-up of forks and shocks at // foxracingshox.com/bike merge the expertise each company is committed independently to make the best products and the product goes from good to great The collaboration between Yeti and Fox is the result of a common mission: to create a better ride. Each company is committed independently to create the best products on the market but it is through collaboration that we are able to push our designs to the highest level. At the heart of our product development efforts is our race team – the Yeti / Fox Racing Shox Factory Team. Our athletes are selected based on a few very important criteria: they have to be very fast, they have to be good product testers, and they have to be personable. Each spring, before the race season starts, we meet in the desert to test and tune the latest Yeti frame designs with the latest suspension technology from Fox. The process is long and arduous and though we are all happy to be riding and testing again, it is definitely more work than fun. But these sessions are important, as they often give our racers a baseline setting for the early season so they can effectively set up their suspension for each race course later in the season. We use a number of testing protocols – some are qualitative and require our athletes to give us information about “feel” and others are quantitative and are recorded in computers or log books for later analysis. This information gathered here is directly related to future product direction for both companies. on the market. Since our riders are often testing products months or years before the general public gets to see it, we are able to make changes and improvements early in the process. This helps us to work out potential problems early on, so our product development process doesn’t get balled up in the 11th hour. While the team is developing gravity-specific product on the circuit, our entire crew at the factory is focused on all-mountain and crosscountry products. Working closely with Fox, we can have custom-tuned shocks built and sent within a week. We thrash the samples on our local trails, make changes and continue until it is perfect and then go into production. This cuts weeks and sometimes months out of the design process and keeps our design process moving quickly. The development methods may vary but riders are always core to the process. Having a company that is committed to racing and a product development team working with us gives us amazing horsepower for a company our size. So here’s to the crew at Fox Racing Shox - Bob, Mario, Fitz, Jared, Elayna, the entire engineering crew, Justin and Mike V. who keep us dialed at the races – we couldn’t do it without you. yeticycles.com/#/bikes/303R_DH yeticycles.com/#/bikes/303_RDH The 303 RDH has been one of our most popular DH bikes to date. Born last year on the race circuit, the 303 RDH was designed to excel on courses with fast turns, berms, and anywhere you might get the bike up in the air. It has a light, lively feel that makes it easy to pop off lips and turn in tight sections. Like it’s older sibling, the 303 DH, the 303 RDH uses linear rails to create an ideal shock rate for downhill racing. The single pivot swing arm design is simple and strong and allows us to run shorter stays for quick turning prowess in varied terrain. By optimizing the frame tubing, linear rail and links, we were able to make the frame light and strong. It has met our highest gravity testing standards in the lab, yet still has a lively feel on the trail. Nice details abound on this frame: a replaceable, comolded chain stay protector keeps the bike quiet and protects the frame, the linear rail has laser etched sag markings to make suspension set-up a breeze, the geometry of the frame (including head / seat angle and bottom bracket height) is easily adjusted with a 5mm bolt, and the rear suspension is easily accessible for tuning. yeticycles.com/#/bikes/DJ The DJ is the weapon of choice for World Cup 4x racer, Jared Graves. Based on his extensive feedback, we have completely redesigned the frame to maximize rear end stiffness and provide a platform that is at home on a World Cup race course or at the local dirt jumps. The DJ features oversized tubing with a tapered head tube to provide stiffness and strength. The dropouts are fully adjustable – with over 25 mm of adjustment – so you can dial in the chain stay length you prefer or easily run a single-speed set-up. what is the tribe group of freaks that share our devotion to owning and riding great bikes. If you own a Yeti, you are part of the Tribe. abby hippely is part of the tribe. full-time rider and part-time demo crew, or something like that. yeticycles.com/#/tribe/ Far Left: Seth, A.K.A. Bubba, is a member of the Above: It’s rare to find a world class rider carving turns on Tribe and has been around longer than most Slickrock in the setting sun. But after a long day of shooting, anyone at Yeti. He grew up in the South, craving Sam was eager to get some training in so we dropped him at everything that was Yeti turquoise. He has every Slickrock. Sam sprinted the faces and coasted the downsides. catalog printed by Yeti, starting with the original He was like a kid in a candy-shop. Check out all the photos on black and white copy for the Yeti F.r.o., circa 1985. our website // yeticycles.com/#/photo/2009Moab/ Bubba works in sales for Yeti. Check out his bio on our website // yeticycles.com/#/videovault/ Company/2009CBSethRamsbottom/ There is no bigger Yeti freak than our Spanish distributor, Albert Callis. While most distributors focus on several brands, Albert is solely focused on one: Yeti. He became a Tribe member in the late ninety’s when got his first Yeti… and started distributing them. Below: Camilo Sanchez hails all the way from Bogota, Colombia. He is a member of the Yeti regional race team. He became a tribe member when he purchased a 303 DH back in 2007. the common thread is A devotion to owning and riding great bikes They come from all walks of life and around the globe and are as diverse as their riding preferences. Keith Darner. Words do not do this man The Yeti Tribe is a diverse group of freaks that share our devotion to owning and riding great bikes. They come from all walks of life and around the globe and are as diverse as their riding preferences – racers, endurance riders, the gravity inclined and weekend warriors alike. The common thread is they love to ride and hangout with like-minded folks. justice. Ask anyone who know him and they will attest to his one-of-a-kind personality and jovial spirit. Keith became a tribe member when he started the RPM Yeti Development team back in ‘99. He now concurrently runs the RPM team, mentors and trains our regional and national team riders, and is the man behind the races at all Mountain States Cup events. Each year we get together at different venues all over the world for Tribe Gatherings. We organize a big Tribe Gathering in the states each year centered around epic Colorado trails, good food and cold suds. It is our way to thank those who trusted us enough to part with their hard-earned cash to buy a Yeti. As the Tribe Gatherings have grown in the states, several have popped up all over the globe – the U.K., Spain, France and IsrAEl all hosted events this year and we expect more countries to participate in the coming years. The Tribe Gathering is the highlight of the year for us and we welcome those who haven’t made the trip before to join us for a future Gathering. They are family-friendly, open to all riding abilities, and well-organized, so all you need to do is show up and ride. If you own a Yeti, you are part of the Tribe. Chris”Bossman” Conroy, is the president and general manager of Yeti. He became a tribe member back in the mid-ninety’s when he worked with Yeti’s product development and marketing crew back in the Schwinn days. He still races in the “old guy” class and is a huge advocate of racing. Yeti demo crew member Abby Hippely post ride at her home in santa cruz, ca. She became a tribe member back in ‘04 when she switched over to A yeti. Page 2 Page 3 Page 5 Page 7 Page 49 Page 51 Page 53 Ariel Lindsley, Santa Cruz, California Sam Blenkinsop, Moab, Utah Aaron Gwin, Pine Valley, California Sam blenkinsop, Moab, Utah as-r carbon ‘10, black arc ‘10, turq/white dh course, la bresse, france Page 55 Sam blenkinsop, mt sainte anne, canada Page 56 (bottom) damion smith, bootleg canyon, nevada Page 9 Page 11 Page 13 Page 15 Page 57 Page 59 Page 61 Page 63 sam blenkinsop, mt sainte anne, canada aaron gwin, pine valley, California nathan rennie, kaprun ‘01 / kirt vories, big bear ‘99 (P. Tom Moran) Various yeti models ‘85-’97 jared graves, gold coast, Australia jared graves, la bresee, france jared graves, vallnord, andorra jared graves, canberra, Australia Page 14 john tomac, mt snow ‘90 (P. Tom Moran) Page 17 Page 19 Page 21 Page 23 Page 65 Page 67 Page 69 Page 71 various yeti models ‘98-’08 shane cole, golden, Colorado as-r 5 carbon ‘10, white as-r 5 carbon ‘10, black sam blenkinsop, mt sainte anne, canada sam blenkinsop, mt sainte anne, canada sam blenkinsop, la bresse, france aaron gwin, beaupre, Canada Page 68 (bottom) sam blenkinsop, canberra/pietermaritzburg Page 25 Page 27 Page 29 Page 31 Page 73 Page 75 Page 77 Page 79 as-r 5 alloy ‘10, pewter aaron gwin, temecula, California peter Zawistowski, golden, Colorado shane cole, golden, Colorado aaron gwin, pine valley, California aaron gwin, morongo valley, California justin frey, fox racing shox, Canada various, Auburn, California Page 30 Page 75 (bottom left) aaron gwin, pietermaritzburg, south Africa john reynolds, bootleg canyon, nevada Page 33 Page 35 Page 37 Page 39 Page 81 Page 83 Page 85 Page 87 shane cole, golden, Colorado kevin sheehy, golden, Colorado as-r 7 ‘10, turquoise 575 ‘10, white 303 dh, auburn, California 303 RDH ‘10, turq/white 303 RDH ‘10, black dj ‘10, black Page 41 Page 43 Page 45 Page 47 Page 89 Page 91 (top) Page 93 Page 97 Ariel Lindsley, aptos, California Ariel Lindsley, santa cruz, California Ariel Lindsley, santa cruz, California as-r carbon ‘10, black abby hippely, santa cruz, California sam blenkinsop, moab, ut abby hippely, aptos, california aaron gwin, morongo, california Page 46 Page 92 (bottom left) Page 94 Abby hippely/lake tahoe, Ariel Lindsley/santa cruz mark fitzsimmons/mt sainte anne, seth/angel fire NM keith darner/chris conroy/albert callis/camilo sanchez, granby, colorado All photos + design by Craig Grant Yeti Cycles 600 Corporate Circle, Unit D Golden, CO 80401 888.576.9384 yeticycles.com