media marketing - World Waterpark Association

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MAGAZINE
The ONLY monthly magazine
devoted to waterparks & resorts
& WWA Online Connect
A fast, convenient way to reach qualified buyers
in the water leisure industry
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“World Waterpark Magazine” and WWA Online Connect offer you the inside track
to water leisure buyers and decision makers. More waterpark professionals read our
publications than any others. That is because our publications offer news, best practices,
park case studies and more—all contributed by members and other trusted industry
sources. When you advertise with the WWA, you have the potential to reach an audience
comprised of waterpark owners, operators, developers & administrators
who represent 10,000+ readers on the forefront of the water leisure industry, many
of whom make the purchasing decisions for their departments in their facilities. And
when our members need solutions, they turn to the only monthly magazine devoted
completely to waterparks and resorts.
CONVE
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ISSUE
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april 2014
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The Officia
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“I find the ‘World Waterpark Magazine’ is
always a great place to find fresh ideas and
topical information concerning all areas of
operation for my park.”
Waterpark Segments
For Member Facilities:
Resort/Indoor 20%
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continued on pAge 41
38
World Waterpark Magazine feBruAry 2014
World Waterpark Magazine feBruAry 2014
39
A Year For
Growth
The waterpark industry in the U.S. is poised to expand
in 2014 with new slides and more square feet.
T
By David J. Sangree, MAI, CPA, ISHC
he amount of indoor and outdoor waterpark square footage will grow at a faster rate in 2014 than in any year since
the Great Recession. Twelve indoor waterpark resorts or
standalone indoor waterparks will be opened or expanded
in 2014 compared to 9 in 2013. The projected 370,000 new
indoor square feet in 2014 dwarfs the 68,000 indoor square feet
added in 2013. Eight private outdoor waterparks are projected to
open in 2014 compared to 5 in 2013.
Inside the indoor waterpark numbers
The number of U.S. waterparks reached 834 by March 2014,
with the majority being outdoor waterparks (most of which are
municipal). This is an increase from our April 2013 industry overview of waterparks, which indicated there were 796 waterparks in
the United States. (See chart page 47).
The Midwest is home to 337 waterparks, which is the greatest
number of any U.S. region. The Midwest leads in the number of
indoor waterpark resorts and standalone indoor waterparks and is
The
Midwest
will
continue
its
stronghold
in 2014.
a close second to the South for outdoor waterparks. The Midwest
will continue its stronghold in 2014. Of the new indoor waterpark
resorts and expansions scheduled, eight are in the Midwest, two in
the Northeast, one in the West and one in Canada.
Although indoor waterparks continued to grow and expand,
square footage increases haven’t truly soared since 2008. (The high
point was close to a 900,000-square-foot increase in 2006.) This
year marks a great stride in the increase in overall square footage.
(See chart page 48).
With 77,000-square-feet of waterpark, Rippin’ Rapids Resort
& Adventure Sports is the largest indoor waterpark projected to
open in 2014. The South Dakota facility will feature waterslides,
tubes, a surf simulator, a rock wall, zip lines, rope courses and a
100-room hotel.
Following a closure and extensive renovation, the Great Wolf
Lodge in Fitchburg, Massachusetts, will increase the number of
hotel rooms at the former Holiday Inn from 245 to 407 and double the former CoCo Key waterpark in size to 68,000 square feet.
The facility will also feature several dining options and more than
12,000 square feet of conference space.
Other significant projects include the Mt. Olympus Resort indoor
waterpark expansion with 55,000 additional square feet and the
new Snohomish Aquatic Center with 52,000 square feet. These larger projects are significant for 2014 growth, as their sizes are larger
than anything developed or expanded in 2013. (See chart page 48).
The largest indoor waterpark project last year was the reopening of Maui Sands in Sandusky, Ohio. It opened 224 rooms and
35,000 square feet of waterpark space in 2013. This year it is due to
open the remaining 172 hotel rooms. In 2015, two major indoor
waterpark destination resorts are due to open in the Poconos: the
453-room Camelback Resort and the 457-room Kalahari Resort,
adding 220,000 square feet collectively.
CONTINUED ON PaGE 47
44
World Waterpark Magazine may 2014
World Waterpark Magazine may 2014
45
In-Depth
Bonus
Articles
We look for stories
that focus on the
latest industry
developments,
innovations and
technological
advancements.
These articles
provide direction
and motivation
to operators
at all levels of
management.
engagement with
consumers is what
makes social media
marketing a powerful
marketing tool.
To build your
followers, a
great strategy is
to personalize
your company.
IdentIfy your Influencers
So there is the first key of social media marketing: engagement with your fans. In the case of
amusement and waterparks, a big portion of influence can be found with parents, who are typically
the ones planning a family outing and who control
the spending. While we don’t want to shy away
from appealing to younger consumers, the reality is that parents are more often than not the ones
buying the tickets. So how do we engage them?
We’ve already identified our influencers, and so
the first step is to find out which social media communities they frequent. Start by Googling your
brand and noting the results. If there are a number
of search results that lead you to social media posts,
you’ve got your targets. Facebook, Twitter and Instagram will most likely lead the charge, so we’ll focus on some strategies within those channels.
For all of these communities, getting your target
audience to “like” and follow your brand is huge.
When people like and follow you, your brand will
also show up when your targets’ friends are active. This is simply the most important way to
organically grow your audience, because without
followers you are missing opportunities to get information out to potential customers.
PersonalIze your Messages, In-season
and off
To build your followers, a great strategy is to personalize your company. Have a real person handle
all communications, not some faceless name or
canned responses. This is a way to engage your au-
52
dience by facilitating a two-way conversation and
allowing your customers to “join in” and feel part
of the experience.
What will organically happen is that you will
start to enjoy “brand evangelists:” actual customers who will talk about your brand amongst their
friends, build interest in your brand across social
media channels and will vocally support your efforts. These people are gold, and a personalized
representative of your brand should treat them
as such. It seems like such a small thing, but the
long-term benefits are huge.
So, once you have started building your followers and have earned some brand evangelists, it’s
time to focus on what content will be the most
effective for you. First and foremost … write this
down … keep your content relevant, timely and
refreshed! There’s nothing worse for a consumer
who goes to a brand’s social media site only to find
that it hasn’t been updated in nine months. If you
are going to embrace social media marketing, you
MUST be consistent and timely. No exceptions.
organIze your Posts & Plan
At Big Surf Waterpark, for example, we’ve found
that keeping a social media calendar is very effective in organizing our efforts. The calendar not
only allows us to have an idea of what content to
post on any given day, but also allows our fans to
know what to look for. Such as our Tuesday Trivia,
which seems to be one of our most popular social
media days that generates the most traffic.
Tuesday Trivia allows us to share information
about our park, and it also allows our fans to participate in hopes of
winning general
admission passes
to our park. This
is the whole twoway conversation
Consider using park
we’re talking about.
Another item on our trivia as a regular post
to drive interaction
weekly calendar that has topic
on your page.
been successful for Big
Surf is our Caption Contest where we post a photo
that was taken by our photographer at the park and
ask our fans to help us come up with a clever caption. This type of post always creates a great platform for engagement with your fans with their input, and it also gets fans to post their own pictures,
which will gain organic exposure to their networks.
And while Big Surf is a seasonal attraction,
Continued on Page 54
World Waterpark Magazine may 2014
professional development
Vital roles For 21st Century leaders
21st century leaders
are often called
upon to be coaches,
dreamers and
servants.
20
good leaders have always worn many
hats. But in the 21st century, leaders confront an astonishing variety of challenges,
ranging from complex technology
to unprecedented demands for
service. In short, 21st century leaders wear more
hats than ever before.
Here’s a quick look at a few
of those hats …
• coAch. The 21st century leader
guides employees by coaching, not highly
directive supervision. Through her own motivational skills, she will help her people build spirit
and self-motivation in the same manner as athletic coaches build and empower their teams. For
example: The leader/coach will frequently work
alongside her people. Rather than offering instructions, she will offer examples from her own
experience, as well as guidance and suggestions.
• chAtterBox. The wise leader of this century
understands the critical importance of communication. He’s quick to share business information
with employees and colleagues, and even quicker
to encourage his people to share information and
views openly and candidly among themselves. For
example: Many leaders encourage their people to
cross-train each other, in the hope that individual
employees learn about many facets of the business.
• cheerleAder. In a century marked by high
individuality, the effective leader praises and encourages his people—and roots for them with
incredible enthusiasm. For example: This leader
stages informal parties to celebrate the success
of his people. And he’s quick to recognize their
accomplishments in the trade media and among
their colleagues.
• dAredevIl. The 21st century is full of opportunity and peril. The successful leader knows how
to take intelligent risks in order to capture new
markets or grow his business.
• dervIsh. The 21st century leader is a highenergy performer who can move quickly from
one task to another, pay attention to many people
and ideas at a time and manage multiple priorities—and enjoy it. And he has the ability to move
others along at a fast clip. For example: The 21st
century leader has “micromanagement” time
skills and accommodates dozens of brief meetings and calls in one ambitious “cleanup” hour
each day.
• dreAmer. The 21st century leader possesses a
keen sense of vision. She imagines how her business will look in five or ten years, and she is able
to visualize a wide range of creative possibilities.
World Waterpark Magazine february 2014
For example: The 21st century leader frequently
stages “visioning” meetings to discuss seemingly impossible goals and explore how they can
be reached.
• Fuss-Budget. The 21st century leader is attuned to details. He understands the workings of
good quality assurance programs and is relentless
in his pursuit of sound business practices. For
example: The 21st century leader doesn’t hesitate
to talk to customers in order to obtain first-hand
feedback.
• Inventor. The 21st century leader trains her
mind to be nimble. She is constantly on the lookout for new profit-building ideas. She is especially
attentive to the creative workings of technology.
• Know-It-All. Knowledge is one of the 21st century leader’s greatest assets. This century’s leader
understands how to turn raw business data into
clear conclusions, keeps abreast of industry trends
and develops sound intuition about the state of
her business. For example: Many 21st century
leaders, in businesses of every size, are proficient
in the use of “report writers”—technology tools
that use simple programming statements to analyze accounting, sales and customer data.
• scAvenger. In the 21st century, leaders find
resources in unexpected places—through technology, through ancillary product lines, through
innovative cost-saving measures. For example:
The 21st century leader delivers routine information to customers via e-mail or social media,
eliminating the cost of routine mailings.
• servAnt. Servant leadership has become the
hallmark of many 21st century organizations.
The servant leader constantly seeks new ways to
help her people learn new skills … and help them
achieve their objectives. For example: The 21st
century leader asks her employees to appraise her
own guidance and coaching skills, just as she appraises employee performance.
• socIAl ButterFly. The 21st century belongs
to those who share novel ideas and network with
those who have become successful. And the wise
leader constantly looks for ways to build a sense of
community among her own people. For example:
In addition to traditional conferences and conventions, the 21st century leader seeks out networking parties and social media forums and blogs
where key business ideas are discussed.
• tourIst. The wise leader of the new century
travels to conferences … to networking opportunities … anyplace where he can learn about the
brightest new ideas in his industry. For example:
The 21st century leader schedules “study time”
once a year just as he schedules vacations. •
Professional
Development
Columns
From improving
managerial
effectiveness to
implementing
better business
practices, this
monthly column
gives readers the
tips they need to
succeed.
cnl expands Wet ‘n’ Wild
brand in u.s.
CNL Lifestyle Properties, Inc., Orlando, Fla., has rebranded its SplashTown waterpark in Houston as Wet
‘n’ Wild SplashTown. This is the second waterpark that CNL Lifestyle
Properties has rebranded since
acquiring the North American
rights to the Wet ‘n’ Wild brand at
the end of November. In December, the company reintroduced
Soak City in southern California
as Wet ‘n’ Wild Palm Springs.
As part of the rebranding and
a corresponding multimillion dollar investment,
CNL Lifestyle Properties is expanding and redeveloping the Houston property this off-season. The
new rides being added include “FlowRider,” a simulated surfing experience; “Big Kahuna,” a thrilling raft ride; and “Wet ‘n’ Wild Jr.,” a children’s area
with eight waterslides. A new parking lot, landscaping, updated dining facilities and other amenities will also be included in the transformation.
renderings of the
rebranded Wet ‘n’ Wild
SplashTown show new
slides and a flowrider.
Waterpark resorts
honored by tripadvisor
Travel site TripAdvisor recently released the
results of its 2014 Travelors’ Choice Awards. A
number of waterpark resorts were named on the
list of Top 25 Hotels For Families – United States,
including: Red Jacket Mountain View Resort,
North Conway, N.H.; Rocking Horse Ranch Resort, Highland, N.Y.; Kalahari Resorts, Sandusky,
Ohio; Timber Ridge Lodge & Waterpark, Lake
Geneva, Wis.; Kalahari Resorts, Wisconsin Dells,
Wis.; KeyLime Cove Indoor Waterpark Resort,
Gurnee, Ill.; and Jay Peak Resort, Jay, Vt.
“We’re excited to recognize the world’s best
properties, based on the opinions of those who
know them best—the millions of travelers around
the globe who come to TripAdvisor to share their
experiences,” said Barbara Messing, chief marketing officer for TripAdvisor.
Travelers’ Choice award winners were determined based on the reviews and opinions of millions of TripAdvisor travelers around the globe.
In total, 7,123 unique properties worldwide won
awards in 2014. Italy featured the most unique
hotel winners with 152, the U.K. had 145 properties recognized and the U.S. and France each featured 144 award winners.
Movers, shakers
& neWsMakers
• JiM Basala to COO for
Lake County
Parks, Crown
Point, Ind.
• chris lanDGrave to
Superintendent
of business
Development
for Lake
County Parks,
Crown Point, Ind.
• sasha Mateer to
General
Manager for
Deep river
Waterpark,
Crown Point,
Ind.
• steve crocker, P.e.
to Principal &
Director of
Sport Swimming
for Water
Technology,
Inc., beaver Dam, Wis.
62
neWest Waterpark
attractions
• Four waterslides and a leisure river to the FunEast Hanover, N.J., to open Memorial Day
weekend May 2015.
Plex,
Dawang Mountain
resort (pictured
top) and ben Geren
Park (pictured right)
are currently under
development.
Waterparks in the Works
• Ben Geren Park, Fort Smith, Arkansas, a $10.9
million waterpark to feature a 5,000-square-feet
wave pool, a 500-foot leisure and several waterslides
that reach as high as 40 feet • DawanG Mountain
resort DeeP Pit ice anD snow worlD, Changsha, China, an extensive development that will be
built in an unused cement-mining quarry pit and
lake and will feature an as-yet-unnamed, 270-suite
five-star hotel, an indoor ski slope, a waterpark and
an “Ice World” entertainment park.
recently launched
Waterparks
• aDventure Bay FaMily water Park, Windsor,
Ontario, Canada, a part of
the $78-million Windsor
International Aquatic
and Training Centre; attractions include: a FlowRider, a
wave pool, a Master
Blaster waterslide,
“Cannon Cove,” a map of adventure bay family
Park shows the scope of
a three-level dry Water
the new waterpark.
area featuring airpowered cannons that shoot foam balls in the air
and “Tot Loch,” a children’s area with small slides
and mini dumping bucket swings.
industry Manufacturer
featured in espn article on
surfing
American Wave Machines, Solana Beach, Calif.,
was recently featured in an ESPN X Games article
posted on Xgames.espn.go.com. The article discussed how the surf industry is focusing on making
artificial waves a priority in order to grow the sport
and give it more exposure to new potential surfers.
It also went inside AWM’s latest indoor surf simulator, Surf ’s Up, located in Nashua, N.H. To read
the complete article, go to: http://xgames.espn.
go.com/surfing/article/10157268/american-wavemachines-opens-wave-pool-new-hampshire. •
World Waterpark Magazine february 2014
2014 PROFILE: spray parks
For Complete Mailing addresses, Consult the WWa Buyers Guide | See waterparks.org for WWa’s online Buyers Guide | WWa Supplier Members appreciate your Support
CoMpany inforMation
WWa
iA kells
By pAtric
i s
Social Media Marketing is
the fastest growing form of marketing
today. And while there are numerous technologies that seem to
change from day to day, there is
no questioning the fact that businesses need to understand and embrace social media marketing if they
want to stay in the game.
This is especially true with amusement
parks and waterparks, whose customers are driven by the excitement of attractions. Social media marketing
a fantastic way to engage these consumers, and to empower them with a
feeling of community and excitement
that will drive them to visit your venue
more frequently.
NEWS DROPS
WWa
viding
of pro
30 yeArs
sts,
re thAn ories to gue
With Mo
es its
ed MeM
lly tAk
fun-fill
ht.
Wizz finA
WAter in the spotlig
plAce
By annie marum & morgan ringwald
How-To
Columns
These columns
cover topics and
technical issues
with specific,
succinct insight
and direction on
how to complete
a specific project
or solve a current
problem.
WWa
WAt
!
er Wizz
produce reSultS acroSS
Social Media platforMS
WWa
At the
Movies
g
stArrin
How-To: marketing
WWa
« the Beginning of A stAr pArk «
Water Wizz of Cape Cod, Inc., was opened in 1982 with 4 serpentine slides and the newest thing on the market, 2 speed slides,
the first water attractions in New England. Being a family-run
business, growth was slower at Water Wizz than much of the rest
of the country, mostly due to financial constraints. In 1984, bumper boats and an 18-hole mini-golf course were added.
Seeing how successful Water Wizz was, they then developed
another mini-golf/bumper boat complex in Narragansett, Rhode
Island. The town was not amendable to waterslides; so, in 1991,
they added a go-kart track and bumper boats for a family amusement park. The Kells’ daughter Melissa and husband Josh Burdick
are park managers.
In 1986, a double tube ride was added at Water Wizz of Cape Cod
and the bumper boat pool was turned into a leisure river with a
wave maker. Keeping up with the industry was challenging, but Ray
and Patricia saw how much their guests loved all the rides and how
much fun families were having. 1988 saw the building of a Charles
Langford waterslide, which was used extensively in the 2010 movie
“Grown Ups,” with Adam Sandler. In 1991, they added a wave pool.
General Park Manager, daughter Rebecca, saw the families
coming in with picnic baskets and coolers and staying the day and
knew the park needed private space for families to gather. So, Rebecca came up with the idea of renting out cabanas for those families. Today, it’s best to make a reservation for one of the 70 cabanas
at least a week in advance.
In 2005, a WhiteWater West play structure was another addition, with son, Michael overseeing of the construction. Ray was
looking more into retiring and letting his children take over the
management of the business. Ray and Patricia hired their son-inlaw, Eric Brotemarkle, as Operations Manager.
Ray and Patricia were fortunate to have a staff that had been with
them since much of the beginning. Suzanne James and Annalise
Samuels, two sisters, have been with the park every summer since
they were 16 years old. Suzanne grew into the position of Assistant
General Manager. Annalise became Food Manager after having
worked in the food concessions areas. Jackie Pierce applied for an
attendant position at the recommendation of Suzanne and Annalise and within two years became Assistant Operations Manager.
Karl Sabourin worked as an attendant starting at 15 and never had
another summer job; he is now Staff Supervisor. However, in spite
of each of their titles, everyone truly covers each other’s back. If
staff is ever short due to call-in’s, one department sends trained
personnel from their department to cover for the department that
is short. It is truly a team effort. Everyone multi-tasks and knows
that they are part of the Water Wizz family.
In-Depth
Park
Features
Our features
are content-rich
articles that
focus on in-park
innovations and
developments. We
look for parks that
have compelling
stories to tell.
editorial
content
WWa
W
hen Ray Kells sold his boat-building company, Kells Corporation, in 1979 he was
looking for another business. What he found
was a four-flume waterslide built into a manmade hill on Misquamicut Beach in Westerly,
Rhode Island. Guest could ride the slides for
$2.50 for 40 minutes. For $6.00 they could ride
all day, going back and forth from the slides to the
beach across the street. He loved the idea of working
in the summer and doing something else in the winter.
He also felt there was a need for a waterslide in nearby Cape Cod, a
huge tourist spot. Waterparks as we know them now did not exist
at this time. So, in 1980, he and his wife, Patricia, purchased just
enough land to build his slides in East Wareham, Massachusetts.
MAGAZINE
WWa
• Waterpark Owners & Operators
• Resort & Hotel Owners & Managers
• Developers & Prospective Developers
• International Facilities
• Municipality Managers & Administrators
AquAtic RecReAtion compAny
952-345-6440 877-632-0503
Fax: 952-345-6444
aaltman@arc4waterplay.com
jzehm@caqua.com
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Designer, manufacturer & fabricator
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Fiberglass,
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custom
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Lifetime corrosion warranty, non
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electrical and heat conductivity. Empex
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with no standing water and shallow
pool beach-entry water playgrounds.
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enamel, epoxy,
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Sculpted fiber
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concrete,
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aqua armor
Multilevel, climbable structures,
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units and faux
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Funformations offers custom
theming, design and installation
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Leading skill in manufacturing mobile
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PLayTIME specializes in delivering
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35
f.A.S.t. coRpoRAtion
608-269-7110
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fastkorp@charter.net
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17
life flooR
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lifefloor.com
miRAge
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Indicates ad Page number
other CoMMents
Specializes in versatile,
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cAnAdA
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watertoys.com
Controller operating
systeM
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used
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Fax: 904-354-1624
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funfoRmAtionS
WWa
}
10,000 readers are:
WWa
Our
Premier manufacturer of fiberglass
themed water slides & sprays
since 1983. Lightweight structures
designed to withstand rigorous use
for many years.
Life Floor is a slip-resistant, soft tile
designed for barefoot traffic in wet
areas. Tiles are uV-stable and antimicrobial with the ability to withstand
outdoor and indoor climates both
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above ground,
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structure,
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cHinA
Designers and manufacturers
of custom slides, waterwalks and
floatables.
}
News Drops
This news-focused
section provides a
variety of updates
and announcements
on member facilities
including new
waterpark projects
and attraction
additions to existing
parks, as well as
career moves by
members.
Profiles
This section
provides product
listings and
contacts for the
most used products
in the industry.
WWa Denotes WWa Supplier Member
World Waterpark Magazine January 2014
59
“Some of the best products we use in our park
have come from the profiles and articles found
in ‘World Waterpark Magazine.’ It’s a must-read
for any waterpark operator.”
Chris Swartz
Wild Wadi Waterpark
{ editorial CALENDAR {
“ wo rld waterpark magazine”
January
features
• Cartoon Network Amazone, Bangsaray, Thailand
• Great Wolf Lodge New England, Fitchburg, Massachusetts, U.S.A.
• Yogi Bear’s Jellystone Drench Deck, Emporia, Virginia, U.S.A.
• Owensville Waterpark, Owensville, Missouri, U.S.A.
Contact Patty Miller for the most current information:
+1-913-381-6734 | patty@waterparks.org
Scheduled features and bonus distribution are subject to change.
PROFILES
Bonus distribution
• Spray Parks
• Inner tubes/Rafts
February
• Grand Lodge Waterpark Resort, Rothschild, Wisconsin, U.S.A.
• Center Parcs Woburn Forest, Millbrook, Bedford, United Kingdom
• Wild Water West Waterpark, Sioux Falls, South Dakota, U.S.A.
• Vana Nava Water Jungle, Hua Hin, Thailand
• Admissions
• Coatings
• Lockers
• AOAP Annual Aquatic Conference, San Diego, California, U.S.A.
• CPRS Conference & Expo, Sacramento, California, U.S.A.
March
• Lotte World, Seoul, Korea
• Parque Warner Madrid, Madrid, Spain
• Aquamagica Water Park, Mumbai, India
• City of Summit Family Aquatic Center, Summit, New Jersey, U.S.A.
• Lifeguard Uniforms
• ARDA World Annual Convention & Expo, Orlando, Florida, U.S.A.
• WWA Middle East Symposium held in conjunction with DEAL, Dubai, UAE
April
• Camelback Lodge & Aquatopia Indoor Waterpark, The Poconos, Pennsylvania, U.S.A.
• Nantong Adventure Kingdom Waterpark World, Nantong, China
• Jewel Runaway Bay Waterpark, Runaway Bay, Jamaica
• Land of Make Believe, Hope, New Jersey, U.S.A.
• Filtration
• Insurance
2015-2016
Buyers Guide
No other guide reaches more waterpark decision-makers around the world. Guaranteed ad placement in your
product category! Advertisers receive a website link on WWA’s Online Buyers Guide as an added value!
• Industry trade shows and all new member welcome kits
May
• Pirates of the Cactus Waterpark, Bodrum, Turkey
• Splashworld, Le Tignet, France
• Waldameer Park & Water World, Erie, Pennsylvania, U.S.A.
• Surf Lagoon Water Park, Pooler, Georgia, U.S.A.
• Lynnwood Recreation Center, Lynnwood, Washington, U.S.A.
• Flags & Banners
• IAAPA Asian Attractions Expo, Hong Kong
• Istralandia Waterpark, Istra, Croatia
• Al Montazah Water Park, Sharjah, UAE
• Kalahari Resort, The Poconos, Pennsylvania, U.S.A.
• Shore Club Volente Beach, Volente, Texas, U.S.A.
• Aguamania, Maracaibo, Venezuela
• River Rides
• YMCA of the Top End, Darwin, NT, Australia
• Aquaworld at Travelodge Hotel & Conference Centre, Regina, SK, Canada
• Surf ‘n Fun Waterpark, San German, Puerto Rico
• Del Mar Family Aquatic Center, Aurora, Colorado, U.S.A.
• Wet World Waterpark, Shah Alam, Malaysia
• Go-karts
• Mini Golf
June
July/August
Preconvention Issue
• Water City Waterpark, Anopolis, Crete
• Holiday Springs Water Park, Texarkana, Texas, U.S.A.
• Huron Clinton Metroparks, Detroit, Michigan, U.S.A.
• Parque Plaza Sesamo, Monterrey Nuevo Leon, Mexico
• Tianmu Lake Water World, Jiangsu Province, China
• EAS Euro Attractions Show, Liseberg, Sweden
2015-2016
Development &
Expansion Guide
This detailed, information-rich reference guide details the steps for a successful waterpark development project. Special
emphasis is placed on the unique needs of resorts and hotel development, along with traditional outdoor waterparks.
• Industry trade show and all new member welcome kits
• Distributed to all attendees of the WWA University: Design,
Development & Expansion Workshop at the WWA show, Oct.
20-23, 2015 in Palm Springs, California, U.S.A.
• PlopsaAqua Indoor Waterpark, De Panne, Belgium
• Tom Muehlenbeck Center, Plano, Texas, U.S.A.
• Bensonville Water Park, Bensonville, Illinois, U.S.A.
• The Villages Resort, a Silverleaf Resorts, Flint, Texas, U.S.A.
• Go! Wet Waterpark, Jawa Barat, Indonesia
• Xocomil, Retalhuleu, Guatemala
• Ski Bromont, Bromont, QC, Canada
• Distributed to all attendees of the WWA Show, Oct. 20-23 in
Palm Springs, California, U.S.A.
• IAAPA Attractions Expo
September
October/
November
Special Convention
Issue
December
• Altoona Aquatics Park, Altoona, Iowa, U.S.A.
• Boardwalk Adventures Waterpark, Ocean City, New Jersey, U.S.A.
• Aphrodite Waterpark, Paphos, Cyprus
• Waterslide Flumes
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“’World Waterpark Magazine’ is the best way to stay
informed of the important issues in our industry. It
helps everyone on your staff from the line level all
the way up to the top management positions.”
Lee Hovis
Nocatee Water Park/
Tolomato Community Development District
{
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a bo ut
WWA Online Connect offers you even more great ways to reach out to waterpark owners,
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e
may 2014
at Lost Island Waterpark
In Waterloo, Iowa, U.S.a.
A Bit Of Mayan Flavor
at OCT Group’s Wuhan maya Beach
Good Day, Sunshine!
Carnival Sunshine’s unprecedented makeover includes waterpark expansion
Experience Unlimited Fun At Valle Dorado
Guatemala’s Valle Dorado Hotel & Waterpark
Your ad her
e
W AT E R PA R K W I S D O M
WWA NEWS
WWa HQ Hotels offer
aMazing early Bird pricing!
The WWA Show may be months away, but it’s
never too early to take advantage of a great deal!
You can now book a room for as low as $45 for the
Vegas show! This year’s show, scheduled for Oct.2730, 2014, will be located in the heart of the Strip
at the Paris Las Vegas in Las Vegas, Nevada, U.S.A.
We also have a room block at Bally’s Las Vegas,
which is connected to the Paris.
Both room blocks are now open and we encourage everyone to lock down the
following special early bird rates:
• Paris Las Vegas: $139 Per night
• BaLLy’s: $75 weekday / $129 weekend for newLy renoVated JuBiLee tower (newLy renoVated)
or $45 weekday / $99 weekend
for a cLassic room in the
north tower.
Don’t wait too long though—with
rates so low and room supplies limited, we anticipate the
special ending before
the mid-August deadline. Regular room
rates are $185 for Paris
Las Vegas and $155 for
Bally’s.
oHHH, la, la!
The WWa Show will be
centrally located on the
Vegas strip with every kind of
restaurant and entertainment
venue just steps away.
Paris Las Vegas brings you the comfort, grandeur, and amenities of a world-class resort while
providing every convenience you might need
when you’re away from the office. Its 2,916 sumptuous guest rooms and suites feature luxuries like
custom European furniture and extravagant marble baths. Every room is an oasis of tranquility.
The Paris Las Vegas is home to some fabulous
entertainment and nightlife options, including
the Soleil Pool, Chateau Nightclub & Gardens,
go digital!
suBscriBe to tHe digital edition of “World
Waterpark Magazine” and enjoy reading each issue on your computer, tablet or smart phone. The digital edition contains all your
favorite content from the print magazine, and includes special additions like 10 pages of WWA show photos in the December edition.
Subscribe online at http://wwa.informz.net/wwa/profile.asp. All
employees of current member parks are eligible to subscribe. Once
you’ve completed the form, you will begin to receive monthly
email notifications when a new edition is posted.
Along with current issues, the digital edition includes
archives of issues from January 2011 to now.
6
World Waterpark Magazine february 2014
it’s Vegas, BaBy!
las Vegas continues to build upon its
reputation as a vibrant showcase for the extraordinary. This is the city that attracts more
than 38.9 million visitors a year by offering
the grandest hotels, the biggest stars in entertainment, the highest caliber of award-winning
chefs and master sommeliers, and, of course,
the brightest lights.
There are many reasons why Las Vegas
commands the title as “The entertainment
Capital of the World.” Some of the world’s
most exciting and versatile entertainers have
performed here including Celine Dion, elton
John, Jerry Seinfeld, Jay Leno, Garth brooks
and so many more. also, hot selling tickets
include broadway hits such as “Jersey boys”
and “Tony & Tina’s Wedding.” Other entertainment options include a-list headliners like
brad Garrett, ray romano and Kevin James
who regularly bring their shows to Las Vegas
showrooms and arenas; as well as several
resident Cirque du Soleil productions, comedy clubs, classic Las Vegas showgirl revues
and more.
the Eiffel Tower Experience, Le Bar Du Sport and
so much more.
The symposium, trade show & registration will
take place at the Paris Las Vegas Conference Center which is just steps away from the main elevator banks for hotel rooms.
WWA will provide complimentary transportation to the WWA Golf Tournament and networking events located outside of the headquarters
hotels. And, don’t forget that you
receive a $100 discount on your
registration package by staying at
either HQ hotel!
Book your room online at https://
www.wwashow.org/lodging/. •
Waterfronts™ by ADG enhance guest appeal with
designs built to complement your property. From
large indoor and outdoor waterparks settings to
unique resort escapes, keep your patrons onproperty longer with Waterfronts™ by ADG.
o go
Not Lost
But Found
l
Your
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Middle
company. And while he may not always agree
with company policies, he can implement them
decisively and positively.
• The ideal manager is a door opener.
She’s constantly looking for ways to help her
employees develop their skills and careers. She
doesn’t hesitate to offer valuable information,
training and suggestions for growth.
• The ideal manager is even-Tempered.
• The ideal manager is posiTive.
Being a team builder
is one quality of an
ideal manager.
True, the ideal manager must grapple with
problems every single day. But he rarely gripes
or complains. Instead, he looks at problems as
opportunities, and presses ever onward for innovative solutions.
People are always # 1 in her book. She never
lets a day go by without complimenting an
employee on a job well done. And she’s always
looking for new ways to recognize the efforts
and achievements of her people.
• The ideal manager delegaTes auThoriTy.
He’s not afraid to let others make decisions—and
let others shine when decisions turn out well.
And the ideal manager is not afraid to delegate
responsibility along with authority, as well. He
shows confidence in his people, who are free to
pursue the tasks at hand in their own ways.
• The ideal manager is an advocaTe.
She understands the legitimate needs of her
people—and constantly looks for ways to meet
those needs within the limits of the facility’s resources. And when her people are in trouble,
she stands behind them with encouragement
and guidance.
• The ideal manager undersTands The
value of money. The ideal manager is nei-
ther spendthrift nor frugal. Rather, he constantly looks for ways to get the biggest bang
for the buck. He’s the kind of manager who
looks for ways to achieve dramatic results with
minimal outlays of money.
• The ideal manager focuses on resulTs.
The ideal manager knows that it’s easy to become enamored with the internal workings of
her department. But she avoids becoming tangled up in details and keeps her eye squarely
on the results. She knows that she’s paid not
for what she can do, but for what she can accomplish.
24
While his feelings sometimes show, he’s not
given to extremes of temper. People around
the ideal manager come to depend on his calm
and deliberative approach to problems and opportunities.
The
ideal manager may not always like risk, but she
knows that it’s necessary if company growth is
to take place. So she’s willing to take bold steps
on occasion—and she’s willing to accept responsibility for the outcome of her decisions.
The ideal manager shares praise. When
things go well, the ideal manager is quick to
share the praise. And when things go wrong,
he’s willing to accept the blame without passing
the buck.
• The ideal manager is courageous.
• The ideal manager affirms oThers.
The ideal
manager
seeks to be
a leader in
the finest
sense of
the word.
375 x 107 pixels
e r h e re
Y
b an n
180 x 240
pixels
475 x 88 pixels
ou r
b an n
e
• The ideal manager is proud of his
park. He’s a true goodwill ambassador for his
•
• The ideal manager looks Toward The
fuTure. He gears himself and his department
toward long-term results—three, five, even ten
years out. He shares in the company’s vision.
And he never regrets failures; rather, he uses
them as lessons in his long-term quest toward
excellence.
• The ideal manager is a Team builder.
Like a coach, the ideal manager is able to foster
group loyalty and mold her people into an authentic, spirit-filled team.
• The ideal manager is a person of inTegriTy. He’s recognized as a person of great
honesty and character. When he promises to
do something, those around him—employees,
superiors, peers—know it will be done.
• The ideal manager sTrives Toward
leadership. The ideal manager seeks to be a
leader in the finest sense of the word. She realizes that, alone, she can do nothing and she truly appreciates the gifts and talents of the people
around him. She’s able to marshal her skills,
temperament and experience to motivate—and
even inspire—those people. •
World Waterpark Magazine july/august 2014
ner
her
e
Your banner h
Y
bottom
top-notch Managers are a rare
breed. In fact, the search for the ideal
manager is often like traveling a long
road, paved with rocky mediocrity.
But the road may also be marked by
signposts and clues, all pointing in
the direction of superb, but quiet,
managerial talent.
Great managers usually exhibit
certain skills and attributes. So if
you’re looking for the ideal manager,
look first for these signs:
“’World Waterpark
Magazine’ offers an
incredible amount of
information in each and
every issue. Whether it is
the park features, how-to
columns, product profiles
or specific topic features,
there is always valuable
information to share with
your staff. The magazine is
one of the best tools to use
to improve your business.”
Steve Miklosi
Breakers Water Park
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Page 12
ber 2014
l Magazine
Ass
terpark
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Slid
Into Crysing
tal
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Uncoden Gems
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H
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The Offi
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Magaz
Fun In The
Crown reef
From Tin
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Summer
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Averaging 22,800 unique visitors and 165,400 pageviews
per month, this consumer-focused website gives you the
option to promote your product to Moms and kids. Visitors
spend an average of 3 minutes browsing the site to find
waterparks in their area. Only one button spot is available
on a monthly basis for $1,200.
Specs: Please send GIF file at 70 dpi and provide URL for
banner link.
191 x 149
Size: 191 x 149 pixels
pixels
“The WWA is a great association to be a part of!
Call me anytime and together we can figure out what
options work best for you and your budget.”
Patty Miller
E-Mail: patty@waterparks.org
Phone: +1-913-381-6734
Fax: +1-913-381-6722
Contact: