Media KitUpdated March 1, 2016

50,000
AUDITED CIRCULATION
Media Kit
2016
Updated March 1, 2016
2016
Media Kit
THE AUTHORITY ON BOCA & BEYOND
The Boca Raton Observer is the city’s essential lifestyle magazine, acting as the local authority on luxury retail, dining
hotspots, design trends, nationally relevant topics and top personalities. Join the more than 173,000 readers that have
chosen us as the city’s favorite publication. We reach our audience with an unmatched blend of controlled direct-mail,
newsstand, digital and event distribution. With an unrivaled charity presence, engaging content, digital brand extensions
and a renowned team, The Boca Raton Observer magazine is a valuable partner for those wishing to reach the most
affluent, well-traveled, educated and cultured consumers in Boca Raton and Delray Beach.
950 PENINSULA CORPORATE CIRCLE
SUITE 1020
BOCA RATON, FL 33487
T H E B O C A R AT O N O B S E R V E R
[1]
561.982.8960
BOCARATONOBSERVER.COM
2016
Media Kit
APPEALING TO THE
MOST SOPHISTICATED CONSUMER
56% / 44%
READERSHIP:
Targeting the
most affluent
readers in
Boca Raton
and beyond
FEMALE/MALE
AVERAGE AGE
75%
Under 35
10%
MARRIED
81%
65+
27%
35 - 44
52.4
HOLD COLLEGE
DEGREES
16%
55 - 64
34%
HOLD MASTER’S
OR DOCTORATE
45 - 54
24%
23%
69%
BUSINESS OWNERS
OR PROFESSIONALS
3.2
AVERAGE PEOPLE
IN HOUSEHOLD
37%
HAVE CHILDREN
IN HOUSEHOLD
9.4
TIMES DINE OUT
PER MONTH
27%
OWN TWO OR
MORE HOMES
21%
RETIRED
$296,500 $3,130,000 $789,200
AVERAGE HOUSEHOLD INCOME (HHI)
$250K+
Boca Raton Area
Magazine Study, 2014
19%
8%
AVERAGE HOME VALUE
AVERAGE HOUSEHOLD NET WORTH
$500K+ $750K+
9%
$750K+
$1M+
$2M+
$10
M+
16%
17%
20%
6%
T H E B O C A R AT O N O B S E R V E R
[2]
$750K+
$1M+
$2M+
16%
11%
6%
2016
Media Kit
LARGEST LIFESTYLE PERIODICAL
IN PALM BEACH COUNTY
CIRCULATION:
Bigger
audience
than any
other area
publication
61,600
*
173,000
34,000
AUDITED AVERAGE CIRCULATION
MONTHLY READERSHIP
DIGITAL SUBSCRIBERS
39%
24,000 DIRECT MAIL COPIES
These copies are direct-mailed to single-family homes in the area’s 115 most
affluent communities, including country clubs, exclusive gated communities
and waterfront estates. Our magazine is also displayed in the reception areas
of prominent medical and dental offices, spas, salons, houses of worship, schools
and other premier public locations.
55%
34,000 DIGITAL COPIES
Our magazine is available through multiple platforms including computers,
tablets and smartphones. It is available in both app and digital-edition formats.
4%
2,500 EVENT & PUBLIC VENUE COPIES
Distributed at the most important, exclusive and highly attended events
and through various prominent organizations.
Our magazine has the largest targeted distribution in
Boca Raton and is the only local lifestyle publication
whose circulation is verified by the Alliance for Audited
Media. We are the area’s most cost-efficient magazine,
700 CONCIERGE COPIES
delivering extensive brand reinforcement, and we are
Distributed at 30 luxury condominiums and apartment buildings.
the only lifestyle publication read consistently by an
affluent audience. We are a controlled periodical,
directly mailed to the affluent homeowner and business
*Based on industry pass-along rate of 5.5
per print copy and 1.0 per digital copy
1.1%
.8%
500 NEWSSTAND COPIES
owner. We mail nearly as many copies in Palm Beach
Our magazine is strategically placed at Barnes & Noble, Publix and Winn-Dixie
County as ALL other local lifestyle magazines combined.
locations along with boutique newsstands throughout the city.
T H E B O C A R AT O N O B S E R V E R
[3]
2016
Media Kit
NEARLY 150 COMMUNITIES SERVED
EAST BOCA RATON
According to Forbes, Boca
Raton has three of the
10 most expensive gated
communities in the U.S.
YAMATO RD
KIMBERLY
BLVD
GLADES RD
PALMETTO
PARK RD
SW 18TH ST
SPANISH RIVER
BLVD
US1
DIXIE HWY
MILITARY TRAIL
95
CONGRESS AVE
CLINT
MOORE RD
JOG RD
LINTON BLVD
LYONS RD
441
Addison Park Lane
Bel Marra
Boca Bay Colony
Boca Harbour
Boca Harbour Island
Boca Keys
Blue Inlet
Blue Water
Boca East Estates
Boca Marina Yacht Club
Boca Raton Por La Mar
Boca Raton Riviera
Caribbean Keys
Golden Harbour
Harbour East
Harbour Point
Lake Rogers Isle
Lake Wyman Estates
Lago Mar
Marchand
Mizner Lake Estates
Morningside
Old Floresta
Palm Beach Farms
Royal Palm Yacht
& Country Club
Sun & Surf Club
Spanish River Land Company
(The Estates)
The Sanctuary
Tropic Isle
Tunison Palms
Walker’s Cay
Walker’s Isle
CENTRAL BOCA RATON
Azura
Banyans at Broken Sound
Boca Alta
Boca Bath & Tennis
Boca Country Club*
Boca Grove Plantation*
Boca Hamlet
Boca Lake
Boca Pointe Country Club*
Boca Raton Sailing
& Racquet Club
Boca South
Boca West Country Club*
Bocaire Country Club
Boniello Acres
Broken Sound Country Club*
Brookhaven
Captiva
Carriage Homes at Woodfield
Colonnade
Colony Point
Encantada
Estancia
Estancia South
Estancia West
Fieldbrook Estates
Fox Landing
Golf Vista
La Joya
Le Lac
Les Jardins
Marina Del Mar Estates
Mediterranea
Millpond
Mizner Forest
Montoya Estates East
Montoya Estates West
New Floresta
Newport Bay Club
Palacios at Boca Del Mar
Parkside
Rio del Mar
Santa Barbara
Seasons
St. Andrews Country Club
Strathmore
The Cloisters
The Colony
The Greens
The Preserve
Thornhill Estates
Thornhill Green
Thornhill Mews
Timbercreek
Waterside
Woodfield Country Club
Woodfield Hunt Club
Mizner’s Preserve
Polo Club*
Rio Poco
Saturnia Isles
Stone Creek Ranch
The Bridges
Tierra Del Rey
Tierra Del Rey Estates South
CONCIERGE
DISTRIBUTION
WEST BOCA RATON
Avalon at Boca Raton
Boca Falls
Boca Grande
Boca Isles North
Boca Isles South
Horseshoe Acres
Island Lakes at Logger’s Run
Le Rivage
Lexington Estates
Long Lake Estates
Mission Bay – Cordova Estates
Mission Bay – The Isle
Saturnia
Stonebridge Country Club
The Estates at Palma Vista
The Oaks at Boca Raton
The Shores at Boca Raton
The Vineyards
DELRAY BEACH
Addison Reserve
Bristol Pointe
Crystal Bay at Polo Club
Grande Orchid
Mizner Country Club
200 East
Addison
Aragon
Boca Grande
Chalfonte North
Chalfonte South
Cloister Beach Towers
Cloister Del Mar
Luxuria
Meridian
Mizner Grand
Mizner Park
Palmetto Place at Mizner
Presidential Place
Royal Palm Place
Sabal Point
Sabal Ridge
Sabal Shores
The Beresford
The Excelsior
The Marbella
Toscana North
Toscana South
Toscana West
Townsend Place
Whitehall
Whitehall South
*Limited to Single-Family Home Distribution
T H E B O C A R AT O N O B S E R V E R
[4]
2016
Media Kit
CHOSEN AS BOCA RATON’S FAVORITE MAGAZINE
AREA MAGAZINE STUDY:
The Boca
Raton Observer
is unquestionably the
market leader
in engagement
and loyalty.
PREFERENCE
LOYALTY
CROSSOVER READERSHIP*
60%
57%
93%
CHOSE US AS THEIR FAVORITE MAGAZINE
HAVE READ FOUR OF LAST FOUR ISSUES
A high rate indicates increased likelihood
of exposure, delivering greater overall
advertising response.
A high rate indicates a dedicated and
regular audience, yielding a larger total
audience and delivering greater ROI.
READERS OF OTHER LOCAL MAGAZINES THAT
ALSO READ THE BOCA RATON OBSERVER
THE BOCA RATON OBSERVER
6%
57%
BOCA LIFE
BOCA MAG
30%
BOCA MAG
22%
BOCA/DELRAY LIFESTYLE
6%
CITY & SHORE
19%
5%
SIMPLY THE BEST
4%
CITY & SHORE
SIMPLY THE BEST
8%
ENGAGEMENT
REACH
47 Minutes
56%
AVERAGE TIME SPENT READING EACH ISSUE
PASSED ALONG THEIR PERSONAL COPY
Longer time spent reading an issue indicates
increased exposure to marketing content,
delivering greater ROI.
A high rate indicates increased market
exposure beyond published circulation,
yielding greater total audience.
47 MINUTES
THE BOCA RATON OBSERVER
56%
42%
34 MINUTES
BOCA MAG
43%
BOCA MAG
28 MINUTES
BOCA/DELRAY LIFESTYLE
35%
BOCA/DELRAY LIFESTYLE
26 MINUTES
CITY & SHORE
43%
CITY & SHORE
23 MINUTES
SIMPLY THE BEST
31%
SIMPLY THE BEST
BOCA LIFE
T H E B O C A R AT O N O B S E R V E R
[5]
F BOCA LIFE READERS ALSO
96% OREAD
THE BOCA RATON OBSERVER
OF BOCA MAG READERS ALSO
88% READ THE BOCA RATON OBSERVER
OF BOCA/DELRAY LIFESTYLE READERS
93%
ALSO READ THE BOCA RATON OBSERVER
F CITY & SHORE READERS ALSO
93% OREAD
THE BOCA RATON OBSERVER
OF SIMPLY THE BEST READERS ALSO
93% READ THE BOCA RATON OBSERVER
TRUE LOYALTY*
BOCA LIFE
27 MINUTES
*Regular reader is defined as
someone reading a minimum
of three of last four issues
THE BOCA RATON OBSERVER
21%
BOCA/DELRAY LIFESTYLE
19%
THE BOCA RATON OBSERVER
Boca Raton Area
Magazine Study, 2014
60%
BOCA LIFE
A high rate indicates a reduced need to place
ads in multiple magazines to effectively reach
the target audience.
READERS OF THE BOCA RATON OBSERVER
THAT DO NOT READ OTHER LOCAL MAGAZINES
A high rate indicates that a competing
publication does not present as effective
a vehicle to deliver marketing messages.
THE BOCA RATON OBSERVER
69% OF
READERS DO NOT READ BOCA LIFE
THE BOCA RATON OBSERVER
59% OF
READERS DO NOT READ BOCA MAG
THE BOCA RATON OBSERVER READERS
67% OF
DO NOT READ BOCA/DELRAY LIFESTYLE
THE BOCA RATON OBSERVER
72% OF
READERS DO NOT READ CITY & SHORE
THE BOCA RATON OBSERVER
87% OF
READERS DO NOT READ SIMPLY THE BEST
2016
Media Kit
MARKETING PARTNERSHIPS
IN VARIOUS INDUSTRIES
More
advertisers
than any
other local
magazine
AUTOMOTIVE
Audi Coral Springs
Braman
Bentley/BMW/Porsche/Rolls-Royce
Ed Morse Cadillac of Delray
Joey Accardi
Chrysler/Dodge/Jeep
Mercedes-Benz of Delray
COUNTRY CLUBS
Addison Reserve Country Club
Boca Raton Resort & Club
Boca West Country Club
Polo Club
Pope John Paul II
St. Joan of Arc
Japango
Kee Grill
Matteo’s
Rapoport Restaurant Group
The Office
Vic & Angelo’s
Villa Rosano
ABC Carpet
Allied Kitchens
Antonini Modern Living
Brown’s Interior Design
California Closets
Calligaris
Capitol Lighting
Carl’s Patio
Cavastone
Clive Daniel Home
Distinctive Kitchens
Gershon Carpets
Lightbulbs Unlimited
Miller’s Elegant Hardware
SIW Windows and Doors
SWAT Mosquito Systems
Bethesda Hospital West
Boca Raton Regional Hospital
Memorial Healthcare
MorseLife
Northwest Medical Center
Tenet
West Boca Medical Center
HEALTHCARE PROVIDERS
Brodie & Friedman
Ellis, Ged & Bodden
Morgan Stanley Smith Barney
Wells Fargo Advisors
Yaffa & Associates
A.L.C.
EDUCATION
American Heritage
Boca Prep International
Donna Klein Jewish
Academy
Florida Atlantic University
North Broward Prep
Pine Crest
HOME
Eau Spa
The Seagate Spa & Salon
HEALTHCARE FACILITIES
Alene Too
Guy La Ferrera
Infinity
Jessie
Lord & Taylor
Neiman Marcus
Peter Glenn Ski & Sport
Saks Fifth Avenue
Scout & Molly's
FINANCIAL & LEGAL
DINING
HEALTH & BEAUTY
FASHION
Boca Raton, town centeR Mall, 5800 Glades Rd. call 561.393.9100, VIsIt saKs.coM/BocaRaton, download tHe saKs aPP oR FInd Us on FaceBooK, twItteR and saKsPoV.coM.
* UP to 3 MsGs/weeK. text STOP to cancel, HELP FoR InFo. MsG&data Rates May aPPly. VIsIt saKs.coM/PolIcIes FoR MoRe InFo.
CLIENT
RELATIONSHIPS:
BOCA RATON
FASHION ON YOUR PHONE: TEXT BOCA To 75283 (S5AVE) for inSidEr AccESS, EVEnT prEViEwS And MorE*
141389_BR_OBSERVER_ALC_M.indd 1
Bauman Medical Center
Boca Fertility
Charles Medical Group
Daniel Man MD
Derm Partners
The Herschthal Practice
Holy Cross Orthopedic Institute
Gelb Sports Medicine & Orthopaedic
Plastic Surgery Specialists
of Boca Raton
Siperstein Dermatology
Steiger Facial Plastic Surgery
Stern Comprehensive
Women's Healthcare
Tendler Orthodontics
U Health/Sylvester Comprehensive
Cancer Center
Vivian Hernandez MD
1/30/14 11:25 AM
T H E B O C A R AT O N O B S E R V E R
[6]
JEWELRY
Altier
Jewels In Time
JR Dunn
Patek Phillippe
Rolex
REAL ESTATE
327 Royal Palm
3200 South Ocean
Akoya Boca West
Douglas Elliman
Engel & Volkers
GL Homes
The Oaks
- Richmond American
Toll Brothers
Tower 155
SHOPPING CENTERS
Delray Marketplace
Mizner Park
Royal Palm Place
TRAVEL
OYSTER PERPETUAL YACHT-MASTER II
Boca Express Travel
Boca Raton Resort & Club
Celebrity Cruises
Eau Palm Beach
Four Seasons Resort Palm Beach
Luxe Travel
Reid Travel
Royal Caribbean Cruises
The Seagate Hotel
rolex
oyster perpetual and yacht-master are trademarks.
2016
Media Kit
TESTIMONIALS:
Words from
our loyal
advertising
partners
“Altier Jewelers, with the distinction of being
the oldest established jewelry store in Boca Raton,
has used a variety of media to promote business.
Now run by a third-generation owner, our family
continues to be very selective in making advertising
choices. Our advertising plan included billboards
and multiple pages in five lifestyle magazines.
The Boca Raton Observer has generated more
business for us than the other media combined.
We are tremendously pleased!”
“The team at The Boca Raton Observer continues
to impress us. Their market-leading distribution
and their award-winning editorial make them our
preferred publication in the Boca Raton market.”
B O C A
C H I C
B O C A
W E S T
Patty Soltis, Vice President/
General Manager, Neiman Marcus Boca Raton
“Akoya Boca West has received a tremendous
response from advertising in The Boca Raton
Observer. The fact that the magazine is distributed
to all the affluent households in Boca is a major plus! Every time we advertise, we can literally track the
buyer to The Observer. Any additional press that is
placed in the magazine results in immediate feedback from potential buyers. The Boca Raton Observer
has been an amazing lead generator for Akoya Boca
West, and we are thrilled to participate in this
magazine. We are very satisfied advertisers!”
NEWLY RELEASED RESIDENCES FROM THE $800’s
New Floor Plans Ranging from 1,850 to over 3,500 sq. ft. • Now Offering Finished
Luxury Residences • Contemporary architecture • Resort-style amenities
New Design Center with Full Kitchen Now Open in the Sales Center
A K O Y A B O C A W E S T . C O M
Cutler Altier, President, Altier Jewelers
“We have been in business in Boca for over
35 years and fortunately have built a very
extensive clientele. However, when our ad
appears in The Boca Raton Observer, we usually
get an immediate response, often resulting in
the acquisition of a new client. The Observer
has become an important contributing factor
to our continuing success.”
Bill Jacob, Owner, Reid Travel
“I was very reluctant to consider advertising as a
viable vehicle for my type of business, particularly
magazines. I agreed to try The Boca Raton Observer
and I am amazed by the results. Not only do I receive
a measurable response to my ads, but also receive
qualified leads. Almost every response has been
converted to a new client. I am definitely a
believer now!”
P R I VAT E P R E S E N TAT I O N S : 5 6 1 . 3 6 2 . 2 7 1 9
ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING THE REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE TO THE
DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A DEVELOPER TO A BUYER OR LESSEE.
ALL DIMENSIONS ARE APPROXIMATE. PLANS, MATERIALS AND SPECIFICATIONS ARE SUBJECT TO ARCHITECTURAL, STRUCTURAL AND OTHER REVISIONS AS THEY ARE DEEMED ADVISABLE BY
THE DEVELOPER, BUILDER OR ARCHITECT, OR AS MAY BE REQUIRED BY LAW.
Rebecca Siemens Spooner,
Director of Sales, Siemens Group Realty
Follow the star.
Just minutes from Boca Raton.
“The Boca Raton Observer, an award-winning
magazine, is definitely the ‘Go To’ book for Boca
Raton society. The articles are all about people we
know and prompt interesting discussion among
family and friends. The Observer is Boca’s unofficial
ambassador and unquestionably has the pulse
of our community. I love this magazine and look
forward each month to reading this nationalcaliber publication.”
At Mercedes-Benz of Delray you get access to
nearly 1000 new Mercedes-Benz models in South
Florida, all competitively priced. So you can drive
the Mercedes-Benz luxury you expect, at a price
you may never have expected.
1001 Linton Blvd. • Delray Beach • Just East of I-95 • 877-890-2433 • MBDelray.com
Former Boca Raton Mayor Susan Whelchel
Pictures are for illustration purposes only.© 1996-2013 AutoNation, Inc.
R. Jo Kaufman,
Morgan Stanley Smith Barney
ANSF290603.indd 1
“The Boca Raton Observer has proven to be a
good source to reach the luxury Mercedes-Benz
customer in the area. More than just a magazine,
the staff has helped position us with local charitable
organizations, which has provided us with outstanding exposure in the local community. As a result, we
believe this is a leading magazine in Boca Raton.”
3/15/13 10:27 AM
The Kaufman Katz Group
at Morgan Stanley
R. Jo Kaufman
Executive Director
Financial Advisor
Cindy Katz Morton
Executive Director
Financial Advisor
1801 North Military Trail
Suite 300
Boca Raton, FL 33431
800-321-1034 ext 5028
www.morganstanleyfa.com/
kaufmankatzgroup
You know how to make
money. We know how
to help you keep it.
With wealth comes great responsibility. Every dollar
should be cared for, nurtured and preserved. In other
words, your wealth must be managed.
As Financial Advisors, we have the experience and
resources to assist in managing the many facets of
your financial world—from investments and risk
management to estate planning. By working together,
we can create a detailed wealth plan to help protect
and grow your wealth.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley
Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients
should consult their tax advisor for matters involving taxation and tax planning and their
attorney for matters involving trust and estate planning and other legal matters.
© 2014 Morgan Stanley Smith Barney LLC. Member SIPC.
Ralph Mesa, General Manager, Mercedes-Benz of Delray
T H E B O C A R AT O N O B S E R V E R
[7]
CRC999149 09/14
2016
Media Kit
JANUARY | THE HEALTH & FITNESS ISSUE
AD CLOSE: December 2, 2015 MATERIALS DUE: December 4, 2015 DISTRIBUTION: December 28, 2015
The latest in cutting-edge health, nutrition and exercise trends Special section: Medical Profiles
FEBRUARY | THE TRAVEL ISSUE
AD CLOSE: January 6, 2016 MATERIALS DUE: January 8, 2016 DISTRIBUTION: January 25, 2016
ENTREPRENEUR, PRODUCER, MUSICIAN AND FAMILY GUY
EMILIO ESTEFAN IS LIVING THE AMERICAN DREAM
TEXT BY EMILY J. MINOR PHOTOGRAPHY BY JESUS CORDERO
He has a joyful family life, replete
with wealth and influence and solicitude. “I am living the American
dream,” says Cuban-born Estefan,
a man with a résumé practically as
long as Ocean Drive. “I wake up every day happy.”
Yes, Mr. Gloria Estefan—he’s
heard that one before, believe us—is
one bouncy, energetic, smiling guy.
And why not? He starts each day
immediately buoyed by the reality
that he escaped Cuba as a kid. His
son, daughter-in-law and (“perfect”) grandson live inside the family compound on Miami Beach’s
picturesque Star Island.
“When (my grandson) says ‘I
love you,’ I melt,” he says.
Even though his accomplishments are all over the map—en-
EDITORIAL
CALENDAR
Engaging
content for
an educated,
affluent and
experienced
reader
trepreneur, restaurant owner, hotelier, producer, musician—Estefan
pretty much starts each work day
the same way. He wakes, kisses his
amazing wife (who’s won myriad
Grammys, by the way), smiles at
the same housekeeper he’s had for
30 years, does a few shots of espresso and pedals his bike to the restaurants and hotels the couple owns in
Miami and Miami Beach.
Passersby always call out to him.
“I think they must recognize me
from my ass,” he says, laughing,
showing off that infectious Estefan humor. “How else could they
know me? I am wearing a helmet.”
CYCLE OF
LIFE
Like so many of Miami’s CubanAmericans, it is Estefan’s past that
makes his present so outstanding.
His boyhood days in Cuba are
what dictate what he does and for
whom. He loves being just a regular guy, talking to people on his
morning ride, giving them a high
M AY 2 0 1 4
R
Jordana Schrager
Special section: Professionally Speaking
AD CLOSE: March 2, 2016 MATERIALS DUE: March 4, 2016 DISTRIBUTION: March 28, 2016
Meet the impressive women who make and shape our great community Special section: Wonder Women
for a trip through its lush oasis of date
palms. The next day you’ll hop into your
4x4 for a rousing ride in the sand dunes
before climbing back on your camel for a
trip across the desert, followed by a night
camping under the stars.
Day eight ends your four-legged transportation and it’s back to your 4x4 for
a ride to awe-inspiring Todra Gorge, a
mountain featuring a deep slice in its
center with walls towering nearly 1,000
feet, where a river rushes through.
The hiking continues on Day 10,
where you’ll make your way through the
Valley of the Roses with a stop for lunch
with an indigenous Berber family, whose
ancestors have lived in the region for
thousands of years (imagine the stories
they’ll tell).
The High Atlas Mountains and Ounila Valley are last on the agenda, before
continuing on to Marrakech for the final
day. There you can visit the Koutoubia
Mosque, Saadian Tombs and Bahia Palace before enjoying a farewell dinner.
When you say goodbye to new friends
and traveling companions, it may be the
perfect opportunity to say, “Here’s looking at you, kid.”
Costs for the trip start at $5,195 per
person based on double occupancy.
MAY | THE MEN’S ISSUE
AD CLOSE: April 6, 2016 MATERIALS DUE: April 8, 2016 DISTRIBUTION: April 25, 2016
Photos by Ken Geiger, National Geographic
Check out the dynamic men who make things happen Special section: Medical Profiles
The morning begins
with a brisk trek through
the cedar forests of the
Atlas Mountains. The
next day you’ll hop
in a 4x4 for a rousing
ride in the sand dunes
before climbing back
on your camel for a
trip across the desert.
Images courtesy of SKICKS
THIS PAGE: Travelers
dine under a
star-studded sky
at a tented camp in
the Sahara; National
Geographic travelers
encounter the exquisite
architecture of Casablanca’s Hassan II
Mosque; a herder leads
a caravan of camels
across the Moroccan
sands at sunset
OPPOSITE PAGE:
Guided by Berber
cameleers, travelers
embark on a three-day
trekking adventure into
the golden dunes of the
Sahara; colorful market
stalls in Morocco display fruit, handicrafts
and other items
FEBRUARY 2014
S le
Have
clients, too, most notably Miami Dolphins owner Stephen
Ross whose wife, Kara, hired
Schrager to design a University of Michigan sneaker for
her hubby, since he’s a UMichigan grad.
And this month her company, called Skicks Sideline
Sneakers, is launching an
online store that will allow
the word to really get out.
A Sneaker
Suspicion
What’s the word? Schrager
designs what could inarguably be the most adorable
college-team sneakers on the
JUNE/JULY | THE SUMMER ENTERTAINMENT ISSUE
AD CLOSE: May 4, 2016 MATERIALS DUE: May 6, 2016 DISTRIBUTION: May 31, 2016
73
Discover fabulous entertainment options in our backyard
AUGUST | THE FAMILY ISSUE
“I was grounded one
night and I found a pair
of shoes in my room and
just started doodling. When I
showed them to my parents,
they loved them. They wanted
me to make more.”
AD CLOSE: June 22, 2016 MATERIALS DUE: June 24, 2016 DISTRIBUTION: July 25, 2016
All that matters to Boca Raton families and the place they call home Special section: Men At Work
– Jordana Schrager
planet, and it all started when
she got sent to her room in
the 10th grade.
“I was grounded one
night and I found a pair
of shoes in my room (new
white Vans) and just started
doodling,” says Schrager,
who is about to enter her
junior year at U-Michigan.
“When I showed them
to my parents, they loved
them. They wanted me to
make more.”
So she did.
SEPTEMBER | THE BUSINESS & WEALTH ISSUE
AD CLOSE: August 3, 2016 MATERIALS DUE: August 5, 2016 DISTRIBUTION: August 29, 2016
Get close and personal with our town’s movers and shakers Special section: Professionally Speaking
OCTOBER | THE FOOD & WINE ISSUE
From there, one thing
led to another in that
OMG-high-school sort of
way. “All these kids started
wearing them,” says her
T H E B O C A R AT O N O B S E R V E R
AUGUST 2014
AD CLOSE: August 31, 2016 MATERIALS DUE: September 2, 2016 DISTRIBUTION: September 26, 2016
61
Our city’s most fabulous restaurants, sommeliers, chefs and more Special section: Cuisine Scene
SUCCESS
{
{
SUPER BOWL CHAMP AND “LIVE” HOST
MICHAEL STRAHAN TALKS FITNESS, FAMILY
AND AFFINITY FOR SOUTH FLORIDA
J
BY DIANNA SMITH
60
Peek inside Boca Raton’s most exclusive homes and meet their creative designers
57
MOROCCO CAMEL TREK AND
HIKING ADVENTURE
T H E B O C A R AT O N O B S E R V E R
HOW A GIFTED STUDENT’S
DOODLES MORPHED
INTO THE FAMILY BUSINESS
likes to draw.
That’s an understatement,
really, considering what she’s
already done with her doodling. At 20 years old, the
Spanish River Community
High School graduate is running a college sports-themed
sneaker company, also managed by her mother and
her mother’s college friend.
Schrager might be studying
art and design at the University of Michigan, but she
knows the business end of
life—marketing campaigns,
the five-year plan, the snafus
on the manufacturer’s floor...
She’s had a few big-name
AD CLOSE: February 3, 2016 MATERIALS DUE: February 5, 2016 DISTRIBUTION: February 29, 2016
Always
Hump Day:
gotta
BY EMILY J. MINOR
MARCH | THE HOME & DESIGN ISSUE
APRIL | THE WOMEN’S ISSUE
emember the old cigarette
slogan, “I’d walk a mile for a camel?” How
about a 13-day trek through Morocco on
a camel?
Prepare for the trip of a lifetime where
domesticated dromedaries and 4x4s are
the preferred modes of transport when
you’re not hiking by foot through exotic Morocco. Accommodations include
“spacious” tents for two nights or Morroco-style hotels.
Your trek begins in Casablanca with
a welcome dinner at the four-star Hotel
Novotel Casablanca. The next morning, it’s off to the Hassan II Mosque,
one of the largest and most beautiful
mosques in the world, for a tour of
architectural treasures led by a local
guide. Stop in Morocco’s 17th century
capital of Meknes, where you’ll visit
ancient mausoleums and delve into the
Roman ruins of Volubilis, before heading off to Fez, the oldest of Morocco’s
four imperial cities.
On day five the camels get a break—
and your hiking boots get broken in. The
morning begins with a brisk trek through
the cedar forests of the Atlas Mountains,
eventually descending into the Ziz Valley
72
Be it by land, air or sea, discover countless ways to explore the world Special section: Men At Work
five, asking how they’re doing.
And he really cares. Not too long
ago, Estefan bought a guy a bike because his went missing and he didn’t
have money for a new one. Plus, Estefan enjoyed riding in the park with
the man, a retiree on a fixed income.
On Estefan’s sometimes breezy
commute to work, he often sees
the same faces. If he doesn’t whiz
by at his appointed time, the local
shop owners know he’s probably
out of town. Sometimes for business. Sometimes, pleasure.
“You won’t believe this,” says Estefan, talking in that fast, clipped voice
his staff warned me about. (“Get
ready,” said an assistant, “he talks
fast.”) “The same homeless people
wait for me every morning,” he
says. “They tell me everything that’s
happening in town. I talk to them;
I look at them. Sometimes it’s the
small things that make a difference
to someone.”
Though Estefan and his wife do
the big things, too.
Since marrying the former Gloria
62
T H E B O C A R AT O N O B S E R V E R
ust minutes after his nationally televised ABC morning show,
“Live With Kelly and Michael,”
ends for the day, Michael Strahan
is behind the scenes of the famous
New York City set, sipping his favorite green protein smoothie and
chatting on the phone with a writer like they’re old pals.
Strahan is just as cordial off camera (and via phone) as he is in front
of one, which is why millions of
viewers tune in to him every day.
This likable football star who’s been
described by many as a gentle giant
(he’s 6’5 and weighs 240 pounds)
quips about how envious he is that
South Floridians can bask in the sun
while people up north freeze.
But that’s not the only reason he
loves it here.
“You’ve got to be in shape to live
in South Florida,” says the retired
NFL defensive end for the New
York Giants. “There are too many
opportunities to walk around without a shirt on. The weather makes
you want to be healthy. It encourages you to have an active lifestyle.”
Hence, the smoothie. It includes
“YOU’VE ONLY
GOT ONE BODY SO
YOU HAVE TO TAKE
CARE OF IT.”
— Michael Strahan
spinach, kale and almond milk and
he drinks one every day after he’s
finished taping the show. It might
not sound appetizing but Strahan
promises it tastes good. As he’s gotten older, the 42-year-old has traded
in junk food for fresh, healthy fare
and while he’s not as active as when
he was on the field, he makes it a priority to work out for an hour a day,
five days a week.
“It’s a great way to relieve stress and
tension and it makes you look good,”
says Strahan. “When I retired, my
back was aching and my shoulders
hurt. But for a body that’s been in
the NFL for 15 years, I need to keep
moving. Now I feel like I’m 25 years
old again.”
JANUARY 2014
NOVEMBER | THE GIVING ISSUE
AD CLOSE: October 5, 2016 MATERIALS DUE: October 7, 2016 DISTRIBUTION: October 31, 2016
Get to know Boca Raton’s most generous philanthropists and worthy charities
Special sections: Holiday Gift Guide and Wonder Women
DECEMBER | THE HOLIDAY ISSUE
AD CLOSE: November 2, 2016 MATERIALS DUE: November 4, 2016 DISTRIBUTION: November 28, 2016
The greatest celebrations, gifts and cuisine for the holidays
63
T H E B O C A R AT O N O B S E R V E R
[8]
2016
Media Kit
LARGER DIGITAL REACH THAN ANY OTHER
BOCA RATON AREA PUBLICATION
DIGITAL MEDIA:
The Boca
Raton Observer
enjoys a
tradition of
digital
innovation.
OUR READERS STAY CONNECTED FOR THE LATEST NEWS AND UPDATES ON EVENTS AND HAPPENINGS
IN OUR AREA. OUR DIGITAL EDITIONS CAN BE READ ON THE WEB, ON TABLETS AND ON SMARTPHONES.
CREDIBILITY
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FIRST REGIONAL MAGAZINE TO HAVE
AAM-AUDITED DIGITAL SUBSCRIBERS
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CONTENT ON APPLE’S APP STORE
COMPLIMENTARY DIGITAL SUBSCRIPTIONS
WE EMBRACE THE DIGITAL PLATFORM TO EXPAND OUR AUDITED DISTRIBUTION.
T H E B O C A R AT O N O B S E R V E R
[9]
34,000+
6,800+
DIGITAL SUBSCRIBERS
FACEBOOK FANS
2016
Media Kit
2015/2016 MAJOR
EVENT SPONSORSHIPS
Exclusive media
sponsorships
in the most
high-profile
philanthropic
events
6TH ANNUAL SHOPPING
BOUTIQUE & LUNCHEON
OCTOBER 16, 2015
NOT MY DAUGHTER…
FIND A CURE NOW!
NOVEMBER 20-22, 2015
Fort Lauderdale Marriott
Coral Springs Hotel
500 guests
Delray Beach Tennis Center
and Boca Raton Resort & Club
7,500 guests / 700 guests
12TH ANNUAL GO
PINK BREAST CANCER
AWARENESS LUNCHEON
LEADERSHIP GIFTS EVENT
OCTOBER 1, 2015
SUSAN G. KOMEN
SOUTH FLORIDA
Woodfield Country Club
400 guests
CHRIS EVERT CHARITIES
JEWISH FEDERATION OF SOUTH
PALM BEACH COUNTY
FEBRUARY 20, 2016
APRIL 13, 2016
DONNA KLEIN JEWISH ACADEMY
LEVIS JCC
Location TBD
TBD guests
The Polo Club
Boca West Country Club
300 guests
13TH ANNUAL FIDF
SOLIDARITY GALA DINNER
FEBRUARY 23, 2016
JANUARY 24, 2016
OCTOBER 21, 2015
JEWISH FEDERATION OF
SOUTH PALM BEACH COUNTY
Boca Raton Resort & Club
700 guests
BOCA RATON REGIONAL
HOSPITAL FOUNDATION
St. Andrews Country Club
150 guests
Boca Raton Resort & Club
1,500 guests
OCTOBER 28, 2015
COMMUNITY FOUNDATION
FOR PALM BEACH AND
MARTIN COUNTIES
The Polo Club of Boca Raton
250 guests
PAP CORPS OF THE POLO
CLUB ANNUAL LUNCHEON
WEE DREAM BALL
THE EVENT
JEWISH FEDERATION OF
SOUTH PALM BEACH COUNTY
B'nai Torah Congregation
750 guests
REFLECTIONS OF
HOPE LUNCHEON
FEBRUARY 25, 2016
DECEMBER 4, 2015
PAP CORPS OF THE POLO CLUB
RUTH & NORMAN RALES
JEWISH FAMILY SERVICES
FLORENCE FULLER CHILD
DEVELOPMENT CENTERS
The Polo Club of Boca Raton
400 guests
Boca Raton Resort & Club
500 guests
Boca West Country Club
400 guests
JEANS, JEWELS & THE J
30TH ANNUAL GALA
JANUARY 30, 2016
MARCH 6, 2016
JANUARY 25, 2016
17TH ANNUAL JACOB’S
LADDER AWARD GALA
ANNUAL AUCTION
HAVANA NIGHTS
APRIL 16, 2016
PINE CREST SCHOOL
Broken Sound Club
400 guests
PAC MITZVAH SOCIETY
RECEPTION
APRIL 18, 2016
JEWISH FEDERATION OF
SOUTH PALM BEACH COUNTY
Location TBD
400 guests
ANNUAL GRAND AWARDS
CEREMONY
LEVIS JCC
JARC FLORIDA
The Polo Club of Boca Raton
400 guests
Boca West Country Club
400 guests
APRIL 19, 2016
DECEMBER 5, 2015
JEWISH ADOPTION AND
FAMILY CARE OPTIONS
LION OF JUDAH LUNCHEON
SPECIAL NIGHT
FOR SPECIAL NEEDS
Lynn University
300 guests
MEN’S DIVISION
OPENING EVENT
OCTOBER 2, 2015
JEWISH ADOPTION AND
FAMILY CARE OPTIONS
Boca West Country Club
500 guests
Prime Cigar and Wine Bar
100 guests
SAKS KEY TO THE
CURE CAMPAIGN
WOMEN’S PHILANTHROPY
EDUCATIONAL KICK-OFF
St. Andrews Country Club
600 guests
OCTOBER 15-18, 2015
NOVEMBER 2, 2015
THE ENTERTAINMENT INDUSTRY
FOUNDATION
JEWISH FEDERATION OF SOUTH
PALM BEACH COUNTY
SANDLER FAMILY
MAJOR GIFTS EVENT
Saks Fifth Avenue Boca Raton
The Polo Club of Boca Raton
200 guests
JANUARY 6, 2016
10TH ANNUAL TENNIS
EXTRAVAGANZA
The Polo Club of Boca Raton
400 guests
OCTOBER 15, 2015, DECEMBER 16,
2015, APRIL 6, 2016
SHINE LIKE A STAR SPECIAL
NEEDS LUNCHEON
JANUARY 12, 2016
FIDF
IN MY SHOES LUNCHEON
BUSINESS & PROFESSIONAL
ICON SERIES EVENTS
ANNUAL BENEFIT BALL
& AUCTION
MEN’S SPORTS NIGHT OUT
DECEMBER 2, 2015
MARTENS AWARD
LUNCHEON
PINK RIBBON LUNCHEON
CHRIS EVERT/RAYMOND
JAMES PRO-CELEBRITY
TENNIS CLASSIC
IMPACT 100 PALM BEACH
COUNTY
FEBRUARY 3, 2016
OCTOBER 29, 2015
The Polo Club
600 guests
LEVIS JCC
MEN’S SPRING EVENT
ANNUAL GALA
JEWISH FEDERATION OF
SOUTH PALM BEACH COUNTY
MARCH 9, 2016
JEWISH FEDERATION OF SOUTH
PALM BEACH COUNTY
Private residence
100 guests
APRIL 19, 2016
DECEMBER 10, 2015
The Polo Club of Boca Raton
400 guests
RUTH & NORMAN RALES
JEWISH FAMILY SERVICES
GEM OF AN EVENING GALA
FEBRUARY 6, 2016
SHINE THE LIGHT SEVENTH
ANNUAL GALA
Location TBD
TBD guests
JDRF
MARCH 12, 2016
Eau Palm Beach Resort & Spa
400 guests
JEWISH FEDERATION OF
SOUTH PALM BEACH COUNTY
NOVEMBER 9, 2015
JEWISH FEDERATION OF SOUTH
PALM BEACH COUNTY
DONNA KLEIN JEWISH
ACADEMY BOOSTER CLUB
Zinman Hall
150 guests
The Polo Club
150 guests
*As of October 28, 2015 – Subject to change without notice.
KIDSAFE FOUNDATION
HOPE & HOME GALA
Woodfield Country Club
400 guests
APRIL 30, 2016
21ST ANNUAL BUILDING
HOPE GALA
JWF GRANTING WISHES
FEBRUARY 6, 2016
MARCH 16, 2016
SOS CHILDREN’S VILLAGE
Boca West Country Club
500 guests
FOOD FOR THE POOR
JEWISH WOMEN’S FOUNDATION
SUSHI & STROLL
Boca Raton Resort & Club
500 guests
Boca Rio Country Club
200 guests
JUNE/JULY/AUGUST 2016
T H E B O C A R AT O N O B S E R V E R
[ 10 ]
JEWISH FEDERATION OF
SOUTH PALM BEACH COUNTY
Morikami Museum &
Japanese Gardens
1,000 guests
2016
Media Kit
SHOWCASE YOUR BUSINESS
Medical
Themed
special sections
offer a unique
opportunity to
share your
story with
our readers
WondeR
plex and robust fall flavors.” For exam-
Setting An
Example
ple, the resort’s Lucca restaurant, a
tuscan trattoria led by chef Adam Pile,
now offers garganelli (Italian pasta) with
tuscan kale, roasted butternut squash,
Sicilian finger chilies, brown butter and
Ronda Ellis Of Ellis Ged &
Bodden, P.A. Makes A Difference
On Multiple Fronts
pangratto. Another fall favorite—created by chef Adam Pile—is a crispy pork
belly with an apple cider and sweet powalnuts, figs maple bourbon glaze and
Poor has changed my outlook
re-imagined for today,” he says. “Figs
community activist. co-found-
in many ways, especially when
make a brief appearance for about a
ing partner of the ever-expand-
it comes to family and how
fortunate we are to have our
of ellis, Ged & Bodden, P.a.
health and simple luxuries—
Ronda ellis has taken on many
like a roof over our heads,” ellis
roles over the past two decades
says. “There but for the grace
and she’s been able to juggle
of God, you know? so it’s a real
them all with a single driving
labor of love.”
philosophy: “no matter how
so is her work tending to the
hard you work, at the end of the
clients of ellis, Ged & Bodden,
day what matters most is how
much of a difference you’ve
made.”
and she’s striving to make a
difference on multiple fronts,
beginning
with
her
favorite
charity: Food For The Poor, an
international
relief
organiza-
tion based in coconut creek.
For three years, ellis has helped
{
{
which dedicates its efforts to
“There’s a special satisfaction that
comes from helping others. If I can
teach my kids to find that kind of
reward in life, I’ve done my job.”
fighting deep-pocketed insur-
hospitals and other medical pro-
ronda ellis
victims
and
Change Of SeaSOn
edge techniques in his field.
200 Glades Road, Suite 2
Boca Raton, FL 33432
561-395-5544
charleshair.com
artashairtransplant.org
boca resort & club, a Waldorf Astoria
He recently returned from
Japan and is traveling to
resort tower with panoramic views of
offering
the ocean; 501 east, a casual, moderately-priced restaurant overlooking the
property owners in hurricane-
golf course; Morimoto Sushi bar at
BOCa RatOn ReSORt & CluB celebrates
Autumn With enticing New Dishes
develop some of the leading-
resort, include cielo, at the top of the
disaster protection services to
sandy
ne of the nation’s top hair
transplant surgery
has led the way in helping to
Other popular dining venues at the
new York to help hurricane
O
specialists, Dr. Glenn Charles
location
when they are fresh and flavorful.”
new offices in new Jersey and
eDucation anD
certifications
Past President and Diplomat
of the American Board of Hair
Restoration Surgery
month, so we put them on the menu
and last year, eGB expanded
into disaster recovery, opening
Hair Transplantation
Hair Restoration
Artas Robotic Hair Restoration
FUE (Follicular Unit Extractions)
Internship And Residency:
Diagnostic Radiology at
Michigan State University
affiliated hospitals
“autumn iS my favORite
time Of yeaR. theRe aRe
heaRty RaguS, gReat
SeafOOdS and SpiCeS.
inStead Of the BRight
SummeR ingRedientS,
we›Re mOving intO the
mORe COmplex and ROBuSt
fall flavORS.”
decades now.
dr. Glenn M.
charles
specialties
Medical Degree: Nova
Southeastern University School
of Medicine
traditional elements of thanksgiving but
active mom. philanthropist.
Dr. Glenn M. Charles Of Charles Medical Group Takes Hair
Transplant Surgery To The Next Level
Dr. glenn M.
charles
Undergraduate Degree:
Michigan State University
tato mash, maple marshmallow, sea salt
sage. “I wanted to incorporate some
ing Boca Raton-based law firm
a new you
charles
medical group
Women
Cuisine Scene
SPECIAL
ADVERTISING
SECTIONS:
PrOfiles
Medical
PROFILES
“
It’s completely changed his life and now
he is able to focus on more important things
and not be concerned about his immediate
appearance.
”
extract and place the grafts
while the ARTASTM is in motion.
“One of the main factors in
office, Dr. Charles volunteers his
to teach others in the field of
the transplantation of any tissue,
time to those who have lost hair
hair transplantation how to use
including hair, is the amount
because of disease or trauma
the ARTASTM Robotic-Assisted
of time out of the body,” says
through the International
Follicular Unit Extraction (FUE)
Dr. Charles, who was the first
Society of Hair Restoration
surgeon to bring the procedure
Surgery’s “Operation Restore.”
technology.
to Florida. “By getting the grafts
back into the body quickly, you
surgery using the ARTASTM
SeaGrille at the beach club for fresh
digital imaging to harvest
have a much better chance of
system on a 19-year-old
having that hair follicle survive.”
cancer survivor who lost his
Food For The Poor organize an-
ance companies on behalf of
viders to assess whether they’ve
a wide range of policyholders
been shortchanged on Personal
to house, feed and support
getting stiff-armed on legiti-
Injury
The
that comes from helping othWith the arrival of autumn, Boca Raton’s
seafood. Working with our local fish ven-
follicular units from a patient’s
hundreds of destitute families
mate claims. such efforts in-
program has been able to help
discriminating diners are ready for a
ers,” ellis says. “If I can teach my
dors, the SeaGrille menu changes daily
donor area (usually the back
around the world.
clude auditing old, forgotten
medical providers recoup un-
change of seasons. At boca raton
kids to find that kind of reward
to provide the freshest seafood special-
and sides of the head). The units
scaring is minimal and the
patient files for doctors’ offices,
paid PIP claims for nearly two
in life, I’ve done my job.”
resort & club’s restaurants, executive
ties. “In all our venues, we seek out fresh,
are then transplanted into bald-
accuracy is unmatched.
chef Andrew roenbeck and his team
local ingredients,” says chef Andrew.
ing areas of the head.
“Working with Food For The
Protection
claims.
Ellis, Ged & Bodden, P.A. is located at 7171 North Federal Highway, Boca Raton.
For more information, call 561-995-1966 or visit ellisandged.
1
Special advertiSing Section
T h e B o c a R aT o n o B s e R v e R
the entrance to the Palm court and
“There’s a special satisfaction
Last year, he performed
The ARTASTM system uses a
robotic arm and sophisticated
nual galas that raise money
prone Florida.
When he’s not seeing
patients at his Boca Raton
Brazil and Malaysia this year
The technique is precise, the
Dr. Charles also performs
hair because of radiation
treatments when he was 12.
“It’s completely changed his
life and now he is able to focus
Dr. Charles and his team
beard and eyebrow transplants.
on more important things and
tect Addison Mizner, boca raton resort
have taken the procedure a
“They are becoming quite
not be concerned about his im-
exciting array of fresh dishes that high-
& club—open to Premier club members
step further by being able to
light the season’s culinary splendors.
and hotel guests—provides a luxurious
have created new fall menus in all of
Opened 87 years ago by famed archi-
the resort’s 10 restaurants, offering an
“Autumn is my favorite time of year,”
waterfront setting for special events and
says chef roenbeck. “there are hearty
world-class dining in both formal and
ragus, great seafoods and spices. transi-
casual settings. And, if you›re in the
tioning from the bright summer ingredi-
mood for a warm autumn dish, try beets,
ents, we’re moving into the more com-
Chef adamJoe
pile Coletto
Special advertiSing Section
popular,” he says.
mediate appearance,” he says.
M Ay 2 0 1 4
1
fennel, carrots and toasted pistachios
paired with creamy burrata (Italian
The Boca Raton Resort & Club is located at 501 East Camino Real, Boca
Raton. For more information, call 888-543-1277 or visit bocaresort.com.
cheese)—another delicious way to celebrate the change of seasons.
OctOber 2013
93
These informative profiles are the perfect vehicles to reveal expertise, service and philosophy and help set
the advertiser apart from others in their field. Each profile will be prepared by a professional writer who will conduct
an interview. Advertiser will provide a professional high-resolution portrait that enhances their story.
MEDICAL PROFILES
PROFESSIONALLY SPEAKING
FEATURING DOCTORS, DENTISTS,
HEALTHCARE PROVIDERS AND FACILITIES
FEATURING FINANCIAL EXPERTS, ATTORNEYS
AND OTHER LICENSED ADVISORS
CUISINE SCENE
Published in the January and May issues
FEATURING RESTAURATEURS,
CHEFS AND MAITRE D’S
MEN AT WORK
Published in the October issue
FEATURING LOCAL BUSINESSMEN
Published in the March and September issues
WONDER WOMEN
Published in the February
FEATURING FEMALE LEADERS
AND PHILANTHROPISTS
and August issues
Published in the April and November issues
T H E B O C A R AT O N O B S E R V E R
[ 11 ]
2016
Media Kit
One Restaurant For Every 236 Residents
CHOSEN
THE MARKET:
BOCA RATON
The Boca
Raton area
is a leading
market of
affluence in
the U.S.
18
PRIVATE/
PAROCHIAL
SCHOOLS
& THREE
UNIVERSITIES
AS BEST
CITY TO
LIVE IN
KNOWN FOR ITS AFFLUENT
SOCIAL COMMUNITY AND
HIGH-INCOME DEMOGRAPHIC
FLORIDA
MARKET
IN THE COUNTRY
FOR LUXURY
HOME SALES
Close proximity to Miami, home to some of the most significant luxury, culinary and
Show and Art Basel — and the financial gateway to Latin America and the Caribbean
Boca Raton’s society scene ranks amongst
the most active in Florida, featuring nearly
100 galas along with a symphony, ballet,
theaters, museums, festivals, collegiate
sports, boating and much more.
HOME TO MANY
LARGE CORPORATIONS:
SOURCE: Greater Boca Raton
Chamber of Commerce,
CreditDONKEY, Forbes, Movoto Blog
BEST-DRESSED
SMALL CITY
IN AMERICA
cultural events in the U.S. and the world — South Beach Wine & Food Festival, Miami Boat
TOP
1
2
nd
ADT, BLUEGREEN, CAREERS USA, LXR,
NCCI AND OFFICE DEPOT
#7}
T H E B O C A R AT O N O B S E R V E R
[ 12 ]
THIRD-WEALTHIEST
CITY IN FLORIDA
on Forbes’ list of
America’s Millionaire Capitals
2016
Media Kit
THREE AAA
FIVE DIAMOND HOTELS
THE MARKET:
PALM BEACH COUNTY
The Boca
Raton Observer
reaches the
quintessential
luxury market.
1,1
TENNIS COURTS
America’s
First Resort Destination
established in 1894
One of the world-class shopping
destinations in the South with the world’s most
luxurious brands housed on Worth Avenue and
in Town Center and The Gardens
170
47 MILES
OF PRISTINE
BEACHES
2,000 square miles in size—
larger than both Rhode Island
and Delaware
GOLF COURSES
200
FLORIDA’S CULTURAL CAPITAL
THIRD MOST
POPULOUS FLORIDA
COUNTY WITH
25
1,345,652 THEATERS, MUSEUMS AND
ENTERTAINMENT VENUES
INHABITANTS
Palm Beach County’s cultural scene is booming with the
Kravis Center for the Performing Arts, Norton Museum of Art, Boca Museum
SOURCE: Discover
Palm Beach County HOME TO
of Art, The Wick Theatre and Mizner Park Ampitheater
T H E B O C A R AT O N O B S E R V E R
[ 13 ]
OF THE
FORBES
400
LIST
2016
Media Kit
MECHANICAL SPECIFICATIONS
SIZEWIDTHxHEIGHT
2 PAGE SPREAD
NON-BLEED
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PAGE SIZE/TRIM
8.375” X10.875”
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NON-BLEED
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¹/3
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23
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½
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½
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Electronic High-Resolution PDF files with embedded fonts are the preferred file for-
Two page spreads should be
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2 PAGE SPREAD NON-BLEED
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FULL PAGE BLEED
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7.375” X9.75”
2/3 VERTICAL
4.75”
X9.75”
1/2 VERTICAL
3.50”
X9.75”
1/2 HORIZONTAL
7.25”
X4.75”
1/3 SQUARE
4.75”
X4.75”
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T H E B O C A R AT O N O B S E R V E R
[ 14 ]
THE BOCA RATON OBSERVER
Boca Raton, Florida 33487
2014 AUDIT REPORT
Method of Circulation for Analyzed Non-Paid Circulation: Market Coverage copies are delivered to individual recipients
via USPS and electronically. Non-Paid Bulk copies are delivered to designated locations and made available for pick-up.
AVERAGE CIRCULATION FOR 12 MONTHS ENDED DECEMBER 31, 2015:
1. TOTAL AVERAGE ANALYZED NON-PAID CIRCULATION
Audited
Publisher’s
Analyzed Non-Paid Circulation: (See Notes)
Circulation
Statement Claim
Difference
Market Coverage
Print
Digital Issue
24,460 24,460
33,922
33,922
Total Market Coverage
NonPaid Bulk
58,382
637
% of
Difference
58,382
637
Total Analyzed Nonpaid Circulation
59,016
59,019
Rate Base
None Claimed
Variance to Rate Base
NOTES
Average nonanalyzed nonpaid circulation for the period: 2,566
TOTAL CIRCULATION BY ISSUE
Audited Circulation
Publisher’s Statement Claim
Audited Circulation
Market Coverage: Copies served to homes or businesses on an issue-by-issue basis. Consecutive
issuance is not measured.
Total
TotalPublisher’s
Digital Audited
DigitalStatement
Issue
Print IssueCirculation
Print Issue Claim
Nonpaid Bulk: Copies available for pickup at designated locations.
Jan. Feb. Mar. Apr. May June/July Aug. Sept. Oct. Nov. Dec. To Members of the Alliance for Audited Media:
27,264 26,891 26,667 26,491
23,537 23,304 23,695 23,103 23,017 23,993 28,104 21,866 28,705 29,659 31,288 35,447 37,433 37,336 38,191 37,950 37,738 37,526 49,130 55,596 56,326 57,779 58,984 60,737 61,031 61,294 60,967 61,731 65,630 27,264 26,891 26,667 26,491 23,537 23,304 23,695 23,103 23,017 23,993 28,104 21,866 28,705 29,659 31,288 35,447 37,433 37,336 38,191 37,950 37,738 37,526 49,130
55,596
56,326
57,779
58,984
60,737
61,031
61,294
60,967
61,731
65,630
Average 25,097 33,922 59,019 25,097 33,922 59,019
2,566
3. TOTAL AVERAGE CIRCULATION
61,580
We have examined the circulation records and other data presented by this publication for the period
covered by this report. Our examination was made in accordance with AAM’s Bylaws and Rules, and
included such tests and other audit procedures as we considered necessary under the circumstances.
In our opinion, the total average analyzed non-paid circulation for the period shown is fairly stated in
this report, and the other data contained in this report are fairly stated in all respects material to average
analyzed non-paid circulation.
Alliance for Audited Media
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949
www.auditedmedia.com