health care - Icahn School of Medicine

HEALTH CARE
Andrea paz, ACCOUNT Executive
andrea.paz@metro.us 212-457-7831
The Metro Health Reader
88%
72%
57%
4,963
are covered by health
insurance
have bought OTC
medication in the past 12
months
have used a dentist in the
past 12 months
have used a cosmetic
surgeon in the past 12
months
Type of health
insurance
48% Life Insurance Policy
13% HMO
28% PPO
Medications – purchased
past 12 months
33% Allergies
44% Cold or Flu
198 Weight Loss
Specialists used in the
past 12 months
36% Ophthalmologist
21% Optometrist
Medical Services received
(in index)
200 Cosmetic Dentistry
141 Corrective Eye
Source: Scarborough R1 2012
Metro distributes at and around hospitals and
medical centers in New York.
ACI
Metropolitan Center
American Friends-Laniado Hospital
Metropolitan Hospital
Bellevue Hospital Center
Montefiore Medical Center
Beth Israel Medical Center
Mount Sinai Hospital
Bronx Veterans Hospital
Mount Sinai Hospital – Queens
Brooklyn Hospital Center
New York Community Hospital
Brooklyn Plaza Medical Center
Newark Beth Israel
Brooklyn Veterans Hospital
North Shore University Hospital
Elizabeth Seton Pediatric Center
New York Eye and Ear Infirmary
Elmhurst Hospital Center
New York Methodist Hospital
Gracie Square Hospital
New York Presbyterian Cornell
Harlem Hospital Center
New York Presbyterian Hospital
Hospital for Joint Diseases
New York Presbyterian-Audobon Practice
Hospital for Special Surgery
New York City Health and Hospitals
Corporation
Jamaica Hospital Van Wyck
Expressway
NYU Downtown Hospital
Jewish Home and Hospital
NYU Hospital – Joint Diseases
Kings County Hospital Center
NYU Langone Medical Center
Lenox Hill Hospital
NYU Medical Center
Long Island College Hospital
Rockefeller University Hospital
Maimonides Medical Center
St. Luke’s Hospital Center
Manhattan EET Hospital
Stanley M. Isaacs Neighborhood Center, Inc.
Manhattan ENT Hospital
TheraCare of New York
Manhattan VA Hospital
University Hospital of Brooklyn
Medical Arts Center Hospital
Women’s Health Pediatrics
Memorial Sloan-Kettering Cancer Center
Woodhull Medical and Medical Health Center
Editorial Framework
Surround your message within relevant content.
Expanded Health coverage NOW four days per week focusing on fitness, parenting, holistic health and dating.
20
my
my
www.metro.us
NYC’s #1 FREE DAILY
WEDNESDAY, NOVEMBER 16, 2011
mywellbeing
The downside
of downward dog
CREATAS
Charity
Get
quote,
do good
Allstate Insurance has
started the “Quotes
for Autism Speaks”
program, which will
donate $10 to Autism
Speaks, the world’s
largest autism science
and advocacy organization, for every insurance quote collected
until Dec. 14. Mark
LaNeve, Allstate’s EVP
of marketing and
sales, is the father of
autistic twins, making
the cause extra close
to the company.
Allstate is hoping to
donate $500,000 to
Autism Speaks; visit
Autismspeaks.org/
allstate or call 866998-4488 to get started. METRO/ME
Just how does one get through the most
unpleasant moments that can occur in yoga class?
Plus, some etiquette rules to remember
A
ccording to Devon
Spencer-Smith, yoga instructor at the
Rise
Movement
studio in Los Angeles (Kristen Stewart is a fan), the
best way to deal with an
Problem 1:
embarrassing
incident
during yoga class is to
laugh it off. “Yoga is a
moving meditation that allows you to let go of a lot
of things in life. Getting
annoyed or agitated adds
Problem 2:
aggressiveness and ego to
your practice, which defies
its purpose,” she says. Other than having a sense of
humor, here are some
ways you can address mortifying mat moments.
Problem 3:
You’re embarrassed
to make a sound
You make an, erm,
unexpected noise
You settle next to
a rude neighbor
That “ohm” in the
beginning can leave firsttimers in a fit of giggles.
Solution: The purpose of
the Sanskrit sound is to
mentally bring everyone
into and out of the class.
“It’s what helps you stay focused and aware of your
breath,” says David Kim, instructor at L.A.’s
YogaWorks studio. “If doing the ‘ohm’ really embarrasses you, then do a very
quiet one under your
breath,” Kim suggests.
Passing wind in public is
bad enough. It’s even
worse when it happens
during a silent yoga class.
Solution: “If a student
passes gas, ignore it,” says
Kim. “Some poses trigger
the release of gas, especially twists and inversions
that upset digestion.” And
if it’s you you’re worried
about, avoid eating two to
three hours before a class,
and relax: The anxiety over
trying not to fart can make
it happen.
You arrive early to secure
the best spot. Five minutes
into class, the aggravator
arrives, puts his mat an
inch from yours, blocks
your view and wedges his
toes in your face.
Solution: The teacher
should lay down the law.
“It’s only fair to have a 15minute rule, after which
the people aren’t allowed
in,” says Kim. Barring that,
ask them to be careful —
and wish them namaste
afterward.
Strike a pose
Yoga pose of
the week:
Sleeping
Tortoise
Each Wednesday, as part of
our expanded Wellbeing sec-
Your instructor has likely seen (and heard) it all.
Yoga no-nos
Never do the following:
Leave your cell phone on.
You know this. How come
your neighbor doesn’t?
Skip shavasana (the last
tion, Metro will share a top yoga pose from the pros. Why
yoga? We love that it’s known
to build strength, lower blood
pressure and ease stress — to
name just a few of its benefits.
This pose, from Bodyism Yoga
instructor Stephanie Knutsson,
is especially great for
beginners.
1
Start in a seated position,
with your knees out to the
sides and the soles of the feet
meditative state). People
come to yoga class with a
gym-like focus — they want
to leave once the “workout”
is over and skip the
shavasana meditation. This
final pose is very important
to restore the nervous sys-
together. Have the heels about
a foot away from the groin.
2
Grab the feet from above
and reach out under the
legs to grab the toes. Take a
breath in and let the knees
drop.
Keep in mind that movement must come from the hip
joint. Try to keep the knees as straight as possible.
3
On an exhale, round your
spine and pull the head towards the feet. Release the neck
and drop the head. Hold this
position for about 30 seconds.
NYC’s #1 FREE DAILY
Would you know if
it’s whooping cough?
Last year several states
saw huge outbreaks of
pertussis, the bacterial
disease
that
causes
whooping cough. It can be
nearly impossible to diagnose, especially in its early stages. Because it is particularly serious for babies, and 70 percent of infants who come down
with it are exposed to it
from a family member,
make sure you — and any
adult who cares for your
baby — get the Tdap
booster. If your child does
become sick, Parents advisor Ari Brown, M.D., author of “Baby 411,” says to
watch for these warning
signs that may mean he
has whooping cough.
He has bad coughing fits:
Whooping cough is characterized by short, frequent
“whoop.” He might also
turn very red while coughing, or even vomit.
He’s not getting better:
Your child’s doctor can
prescribe antibiotics
for whooping cough.
WAVEBREAK MEDIA
coughs that are so severe
your child may have difficulty catching his breath at
the end of a fit. He’ll try to
get more air by sharply
gasping, or he may
Call your pediatrician if
you’re concerned or if his
cough lasts longer than a
week. If it turns out to be
whooping cough, your doctor will prescribe antibiotics to shorten the
amount of time he’s contagious. To help ease coughing spells, make sure your
child gets plenty of rest
and fluids, and use a humidifier in his bedroom.
AMANDA FIRST FOR
PARENTS MAGAZINE
Parents brings moms and dads
smart, fresh advice to help you
raise healthy, happy kids.
Check us out at Parents.com.
www.metro.us
13
TUESDAY, NOVEMBER 29, 2011
mywellbeing
Parenting
notes
New website to
get addicted to
Need a laugh to get you
through the day? Of course
you do. Check out
Nickmom.com, a new blog
from the folks behind
Nickelodeon with funny
stories, videos and pictures. At
the end of next year,
NICKMOM will launch a fourhour block of programming
on Nick Jr. with talk shows,
stand-up comedy and other
content geared toward today’s
hip, tech-savvy mom (who
likely grew up watching Nickelodeon).
Preorder
your Cody
Simpson doll
If your little girl or guy is obsessed with Australia’s
answer to Justin Bieber, Cody
Simpson, you’ll be pleased to
tem and calm your mind.
Step on someone’s mat.
Only you know where your
feet have been.
28
my
We can certainly see
the resemblance.
know that you can now preorder the hotly anticipated
Cody Simpson doll at a Toys R
Us near you. There are two
Cody dolls to choose from:
One’s dressed in a T-shirt and
khakis, and the other wears a
jean jacket and black pants.
Both come with sunglasses, a
microphone and a guitar pick
so that even in doll form, the
YouTube sensation can still
rock the house — your
house. MEREDITH ENGEL
ROMINA
McGUINNESS
ABS
His
workout
In order to get Lautner
ready for his role as
ripped werewolf Jacob,
Jordan Yuam, Lautner’s
trainer throughout the entire “Twilight” series, used
Coffee and
endometrial
cancer
4
To come out of the pose,
exhale and release the
hands and feet. On an inhale,
lift the torso up to a sitting position. Use your hands to help
you draw your knees back to
center. METRO
The (super)
power
Yuam says he got Lautner using the Power
Plate machine
(www.power
plate.com) for a highspeed workout on a vibrating platform,
which causes muscles
to contract as a reflex,
creating internal heat
that increases circulation, oxygenates blood
flow and flushes out
toxins.
“It’s instrumental to
my work,” says Yuam.
“I use it to create muscle and for postworkout recovery. Working
out is about recovery
and the plate loosens
up your stabilizers so
you don’t get sore. The
idea isn’t to do
thousands of reps —
25 is enough (12 minutes on the plate). I
don’t believe in workouts that last more
than 50 minutes.”
Women sighed, men gasped
Taylor Lautner’s personal trainer Jordan
Yuam tells us how to get the ‘Breaking
Dawn’ star’s rock-hard abs
Study subjects: 67,000
women
Location of study: U.S.
Results: A Nurses’ Health
study found that women who
drank more than four cups of
a combination of classic
moves like hanging leg
raises and reverse crunches to define his muscles
and build up strength.
Yuam also integrated yoga
poses and a Power Plate
machine to enhance results.
“Taylor’s always up for
a challenge, he’s so fo-
cused and disciplined,”
says Yuam. “We’d meet up
four times a week to chisel away fat and build up
his muscles.”
When he wasn’t filming, Lautner’s body fat varied between 10 to 12 percent, but for “Twilight,”
Yuam would bring it down
to 7 percent.
coffee each day were 25 percent less likely to develop endometrial cancer, which
affects the lining of the womb.
Women who drank two to
three cups daily were 7
percent less likely to develop
HEALTH.
METRO.US
FOR THE LATEST HEALTH
NEWS ONLINE
the cancer.
Significance: It seems that
coffee lowers two hormones,
estrogen and insulin, that trigger the disease.
Hey, it’s OK: He’s over 18 now.
in everyday life.
Significance: Mediation could
be used in ADHD treatment
and for those at risk of or suffering from Alzheimer’s.
Meditation and Risks for
concentration skinny people
postsurgery
Study subjects: Experienced
mediators
Location of study: U.S.
Results: A Yale study found
that increased meditation
leads to increased brain focus
FOR METRO’S LATEST
HEALTH NEWS, GO TO:
HEALTH.METRO.US
Study subjects: Nearly 200,000
surgery patients
Location of study: U.S.
Results: According to an
Archives of Surgery report, out
of 3,245 deaths within 30 days
of surgery, the risk of mortality
was higher in patients with a
low body mass index (BMI).
Significance: Patients who underwent exploratory abdominal surgery were most likely to
die, while those who had
breast lumpectomies were
least likely.
Prescription
drugs and
foster care
Study subjects: 17,000
children on Medicaid
Location of study: U.S.
Results: The results of a study
comparing Medicare-receiving children in foster care to
their counterparts in normal
homes found that the rate of
long-term prescribed drug
use was higher, according to
the journal Pediatrics.
Significance: The results
are a cause for concern
of the plight of children in
foster care.
LINDA CLARKE
WELCOME TO
METRO’S NEW
DATING
SECTION!
KEEP UP ONLINE AT
WWW.METRO.US/DATING
Dr. JANE
GREER
RELATIONSHIP EXPERT
letters@metro.us
Survey says
Men: Do you like getting
feedback in the bedroom?
CO
W NS F R
IT U E
H LT E
TH AT
IS IO
AD N
MIDTOWN
315 Madison Ave. Ste. 513
25%
HAPPY TO GET
INSTRUCTIONS
13%
4%
MIXED FEELINGS IT’S AWKWARD!
NO. KEEP YOUR
FEELINGS TO YOURSELF!
Mind/Spirit
Tuesday
Parenting/Kids
Wednesday
Fitness
GETTY IMAGES
before the date so you can take responsibility
and practice safe sex. This way you won’t
wind up feeling pressured or caught off
guard, which can lead to taking risks.
But if this is a guy you’d really like to get to
know better and would like to see again, it
may be best to hold off on getting sexually involved — many times first-date sex for guys
means something entirely different from
what it means to women. The guys can have
sex and consider it a “great date,” but that
doesn’t necessarily mean that they want to
get to know you better. In fact, for some guys
the sexual encounter may be enough for
them — and then they are ready to move on
and meet someone new.
So, unless you are completely comfortable
with the fact that you may never hear from
the guy again, and that’s fine with you, you
are probably better off waiting — at least for
date No. 2!
Before their courtship became public, Reynolds
and Lively worked together on “The Green
Lantern.” They are pictured here promoting the
film together last June.
— Relationship expert Dr. Jane Greer is creator of
“Shrink Wrap” – national commentary on what we
can learn from celebrity relationships – and host of
“Let’s Talk Sex” at Healthylife.net. Her book, “What
About Me? Stop Selfishness From Ruining Your
Relationship,” is available nationwide.
Metro does not endorse the opinions of the author, or any opinions expressed on its pages.
Opposing viewpoints are welcome. Send 300-word submissions to letters@metro.us.
Ladies, it’s time to speak up for your needs in the bedroom
Guess what? Guys actually want to know what you’re thinking
Ladies, you’ve been slacking. Unfortunately, the bedroom is still a place where
the men tend to dominate
in a heterosexual relationship, according to dating
expert Amber Madison.
“We tend to look at sex
as this male thing,” she
says. “It’s like, ‘If I’m pissed
at him, I’m not having sex
with him.’ It’s looked at as
this reward for a man
rather than a relationship
thing.”
Madison recently published her book “Are All
Guys A—holes?,” in which
she did field research — interviewing 1,000 guys in 10
cities. What she found was
surprising. She asked men if
they liked hearing feedback
from women in the bed-
“Women should
take more
responsibility for
their sexual
pleasure and figure
out what feels
good.” MADISON
MONDAY-Thursday: Health and Wellbeing
Monday
your special message and
we’ll print it in next
Thursday’s dating section.
Please keep your note to
20 characters or less.
Share the love!
Welcome to the pleasure dome
manhattan’s premiere foot doctors
Most insurance accepted
What better way to show
your affection for a loved
one than by letting them
know through Metro?
E-mail us at
lovenotes@metro.us with
o begin with, you must have a few
things in order so you can feel good
about yourself the morning after —
no matter what happens. Be very
clear about your expectations. If you
want to have a sexual romp because you’re in
the mood, haven’t had sex in quite a while,
find your guy attractive and want to exercise
your sexual freedom, then — as long as you
are aware that this one night may be all you
share together — you can decide to go ahead
with an open mind and clear conscience.
It’s important for you to think about this
C A L L F O R A N A P P O I N T M E N T TO DAY !
DOWNTOWN
111 John Street Ste. 1450
SEND US
YOUR LOVE
NOTES
T
YES, IT’S HOT.
www.downtownpodiatry.com
1.877.BUNION.1 (1.877.286.4661)
THURSDAY, NOVEMBER 17, 2011
lovenotes@metro.us
Blake Lively and Ryan Reynolds might
be going strong in their relationship
— having been spotted enjoying a cozy
meal together in Boston this past
weekend — but it wasn’t too long ago
that they had their first date. Even a
celebrity has to consider that all
pervasive question: Should I sleep with
him on the first date? Like anyone at
the beginning of a relationship, you
have to ask yourself what you want out
of the relationship. Will he/she still call
in the morning, whatever you decide?
Shrink wrap
58%
Aerolase Laser
Cure for Nail Fungus
www.metro.us
SHOULD I SLEEP WITH HIM ON THE FIRST DATE?
DOWNTOWN PODIATRY
NEW
TREATMENT
AVAILABLE!
NYC’s #1 FREE DAILY
mydating
TAYLORED
Today in
medicine
METRO WORLD NEWS IN LONDON
my
26
mywellbeing
CHRIS BALDWIN
Thursday
Dating
room and found that 58
percent of them love it.
“Women should take
more responsibility for
their sexual pleasure and
figure out what feels good
for them and make sure in
the bedroom that they communicate that,” she says.
The sex and dating expert has recently endorsed
the new “We-Vibe 3” — a
couples’ vibrator that lacks
the intimidation factor that
can steer the squeamish
away.
“One of the things with
the We-Vibe brand is to be a
discreet product,” says
Sarah Bobas, the marketing
and communications manager at We-Vibe. “You
don’t want to walk in with
something that off the bat
makes your partner feel
threatened. [The We-Vibe]
enables us to get into the
conversation
without
people getting shy or intimidated about what
we’re talking about,
which is just sexual intimacy, being closer to your
partner.” SYLVIA ROXROY
To learn more about
the We-Vibe and how
it works, visit
www.we-vibe.com.
Geo-targeted Campaigns
Strategically target your key customers with a ZIP code zoned
cover wrap or insert campaign.
Cover Wrap
Free Standing Inserts
Four exclusive, premium pages, wrapping the
newspaper from front to back
Preprinted FSI’s can include circulars, postcards,
coupons, etc.
POLITICS
SOTOMAYOR LOSES
WITH COURT
MY STYLE
THE FASHION SENSE
OF A THRILLER
CONVENIENTLY LOCATED IN UNION SQUARE
Top-Quality
Orthopedic Care
Repairing Damage
Rotator
Cuff
Repair
Rebuilding Bodies
Restoring Motion
When you need expert orthopedic care close to home, turn
to Beth Israel Orthopedics for treatment of all
conditions that can affect your mobility. No matter what
your orthopedic condition—from sprains, to torn ligaments,
to herniated spinal discs, to severe arthritis requiring hip or
knee replacement—Beth Israel offers fellowship-trained
experts in every orthopedic sub-specialty.
Elbow and Shoulder
Pediatric Orthopedics
Foot and Ankle
Physical Therapy
Hand and Wrist
Rheumatology
Joint Replacement
Spine
Knee
Sports Medicine
NEW YORK • Wednesday, March 23, 2011
ADVERTISMENT
RANGERS GIVE
UP ON GOMEZ
SPORTS
SALES EDITION
www.metro.us
Min 50°
CONVENIENTLY LOCATED IN UNION SQUARE
Top-Quality Orthopedic Care
Repairing Damage
ACL
Reconstruction
Rebuilding Bodies
Restoring Motion
When you need expert orthopedic care close to home, turn
to Beth Israel Orthopedics for treatment of all
conditions that can affect your mobility. No matter what
your orthopedic condition—from sprains, to torn ligaments,
to herniated spinal discs, to severe arthritis requiring hip or
knee replacement—Beth Israel offers fellowship-trained
experts in every orthopedic sub-specialty.
Elbow and Shoulder
Pediatric Orthopedics
Foot and Ankle
Physical Therapy
Hand and Wrist
Rheumatology
Joint Replacement
Spine
Knee
Sports Medicine
Senate seat up
for grabs (still)
Michael Jackson
Thousands
honor the
King of Pop
Fans gather by the thousand to say goodbye What it
means to the devoted, what
will they do now?
lawsuit Republicans no longer hold a majority of votes Senate remains in
limbo McNamara said a court shouldn’t rule on a power dispute in the Legislature
J.B. NICHOLAS/METRO
Elections. Showing their true colors
Finally, senate
seat for Frankin
the election, Al
Frankin takes his
seat
A whiff of
McDreamy
textpoll
Do you think Ruth Madoff Truely feels like
a victim or is she building her own defense?
Phillips Ambulatory Care Center
10 Union Square East (at 14th Street)
New York, NY 10003
Phillips Ambulatory Care Center
10 Union Square East (at 14th Street)
New York, NY 10003
A: She’s a victim B: She was in on it
Texting you answer, A or B to
enters
Mir Hossein Mousavi supporters show fingers painted green (Mousavi’s campaign color), after the Iranian elections yesterday. {page 11}
See our Voices page for poll results and terms and conditions
www.BethIsraelOrtho.com For a referral to a Beth Israel orthopedist, call 1-877-683-3937.
www.BethIsraelOrtho.com For a referral to a Beth Israel orthopedist, call 1-877-683-3937.
Adding Metro New York will...
• Increase your reach
among an unduplicated
audience of professionals.
• Surround your brand in a
relevant environment.
• Break through the clutter.
• Create immediacy: Add
impact with delivery where
and when you want it most.