SIGNATURE EVENT - Arnold Palmer Invitational

ORLANDO’S
SIGNATURE EVENT
MARCH 14-20, 2016
Arnold Palmer’s Bay Hill Club & Lodge, Orlando, FL
ArnoldPalmerInvitational.com
WHY
entertain AT API?
One week every spring, Central Florida celebrates the game of golf
… and its most iconic champion.
Thousands of fans crowd the fairways each day to watch the best players in the world compete.
Thousands more gather in the Chalets and Clubs to eat, drink and swap stories with colleagues
and friends.
When the final hole is played, the roar and excitement is electric on the standing-room-only 18th green.
Arnold Palmer — who brought the game of golf to the masses and today remains its most beloved
player — has built an annual tradition at Bay Hill Club & Lodge that delivers seriously great golf amidst a
fun, festive social scene. It’s one of the PGA TOUR’s most anticipated tournaments and it happens in the
heart of one of the world’s most-traveled cities.
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ABOUT
Arnold Palmer
Arnold Palmer is many things to many people ... world famous
golf immortal and sportsman, highly successful business executive,
prominent advertising spokesman, skilled aviator, talented golf course
designer and consultant, devoted family patriarch and a man with a
down-to-earth common touch.
golf achievements
• 92 Overall Victories
• 4 Masters
• 2 Open Championships
• 1 U.S. Open
• Ryder Cup Team: ‘61, ‘63, ‘65, ‘67, ‘71, ‘73
Captain ‘63, ‘75
• PGA Player of the Year: ‘60 & ’62
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IN GOOD
company
Whether you’re thanking top clients or rewarding high performers, entertaining at the
tournament is just smart business. Executives, CEOs and senior managers in banking and
finance, technology, healthcare, transportation and logistics, and professional services are
among our 130,000+ guests each year.
The mood is light and the pace relaxed, giving you plenty of time with your guests. The
bonus? Golf Channel and NBC broadcast the tournament live Thursday through Sunday,
giving your guests even more cache.
75% Florida Residents 17% Other U.S.
72% Male 28% Female
8% International
Ages:
63%45+
30%25-44
7% 25 & under
56% $100,000+ Annual Income 71% Have College Degree
IN 2015, THE FOLLOWING COMPANIES WERE
AMONG OUR HOSPITALITY PARTNERS:
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schedule OF EVENTS
monday
friday
Champions for Arnold’s Kids Pro-Am Tournament
The First Tee of Central Florida Youth Day + Junior Clinic
(free to kids 17 and under with paid adult admission)
Competition - Round 2
Wine & Dine on 9 - Afternoon, #9 fairway
tuesday
Competition - Round 3
Birdies & BBQ - Afternoon, #9 fairway
Practice day for pros
Arnie’s March Against Children’s Cancer
wednesday
Pro-Am Tournament
thursday
Competition - Round 1
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saturday
sunday
Competition - Round 4
Military Day
Trophy Presentation - #18 green
TOURNAMENT
facts
when March 14 - 20, 2016
where Arnold Palmer’s Bay Hill Club & Lodge, Orlando, FL
purse Total Purse: $6,300,000 / Winner: $1,134,000
attendance 130,000+ people enjoy our event each year
volunteers 1,300+ people volunteer their time for our event each year
tv broadcast on Golf Channel and NBC
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#18 SKYBOX
A #18 Skybox provides you and your guests access to the exciting finish and awards
ceremony with delicious food, beverages, upgraded furnishing and amenities.
FEATURES
• Covered, elevated, open-air skybox
located at the 18th green
• 20 seats with additional standing room
• Available Thursday - Sunday
• Flat screen TV with live broadcast
• Exclusive upscale restrooms
• Delivery of tournament programs and pairing sheets
• On-site security
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AMENITIES
• 30 tournament/skybox admission tickets per
day (120 total) printed with company name
• Two additional host passes for
company representatives
• Lunch buffet
• Full bar service
• 10 on-site parking passes per day
EXPOSURE
Company name and/or logo will be featured:
• Hospitality entrance sign
• Inside and outside of skybox
• Sponsor board in high-traffic location on site
• Skybox tickets
TOTAL INVESTMENT
$37,000 per year (3-year commitment)
#17 SKYBOX
A #17 Skybox provides you and your guests with delicious food, beverages, upgraded furnishings
and amenities on one of the greatest par-3 holes on the PGA TOUR.
FEATURES
• Covered, elevated, open-air
skybox located at the 17th green
• 20 seats with additional
standing room
• Available Thursday - Sunday
• Flat screen TV with live broadcast
• Close access to restrooms
• Delivery of tournament
programs and pairing sheets
• On-site security
AMENITIES
• 30 tournament/skybox admission
tickets per day (120 total)
printed with company name
• Two additional host passes for
company representatives
• Lunch buffet
• Full bar service
• 10 on-site parking passes per day
EXPOSURE
Company name and/or logo will be featured:
• Hospitality entrance sign
• Inside and outside of skybox
• Sponsor board in high-traffic location on site
• Skybox tickets
TOTAL INVESTMENT
$33,000 per year
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BAY HILL
chalet
View world-class golf action up close from your private Bay Hill Chalet on holes 8, 9 or 17. A Chalet provides you
and your guests a private, enclosed, air-conditioned experience that you can make your own to reflect your brand.
FEATURES
• Temperature-controlled, private
interior and patio with seating
• Available Thursday - Sunday
• Flat screen TV with live broadcast
+ live scoring access
• Private, upscale restrooms
• Delivery of tournament programs
and pairing sheets
• On-site security
AMENITIES
• 50 – 80 tournament/chalet admission
tickets per day (200 – 320 total)
• Two additional host passes for
company representatives
• Lunch buffet
• Full bar service
• 25-40 on-site parking passes per day
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EXPOSURE
Company name and/or logo will be featured:
• Hospitality entrance sign
• Inside and outside of chalet
• Sponsor board in high-traffic location on site
• Chalet tickets
TOTAL INVESTMENT
50 guests: starts at $60,000
80 guests: starts at $85,000
One and two day packages available on hole 9 only.
CLUB
8
Enjoy premier shared seating along the 8th green. Club 8 provides a social networking
environment allowing you and your guests to mingle with other corporate golf enthusiasts.
FEATURES
• One reserved table for 6-8 guests
• Located inside a shared, openair, covered structure
• Views of #8 green and #2 tee box
• Shared tip-up seats for
optimal viewing
• Access to private, upscale restrooms
• On-site security
AMENITIES
• 10 tournament/“Club 8”
admission tickets per day
• Two additional host passes for
company representatives
• Lunch buffet
• Complete bar service
• Five on-site parking passes per day
EXPOSURE
Company name and/or logo will be featured:
• Hospitality entrance sign
• Table centerpieces
• Sponsor board in high-traffic location on site
• Club 8 tickets
TOTAL INVESTMENT
4-day table: $12,500
2-day table: $7,000
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expo
Interact with 130,000+ spectators and showcase
your products and services. Capture leads, activate
promotions and offer special giveaways.
FEATURES
• 10’ x 10’ tent with flooring, power,
skirted table and two chairs
• Opportunity to fully customize interior tent
• High-traffic location
• Two staff passes for company representatives
• One on-site parking pass per day
• Company name on tent exterior
• Company name on sponsor board
in high-traffic location
TOTAL INVESTMENT
Starts at $7,500
Larger spaces are also available.
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ADDITIONAL SPONSORSHIP OPPORTUNITIES INCLUDE:
Sponsorship packages
may vary and can
be tailored to meet
each company’s
individual needs.
• Youth Day/Junior Clinic
• Military appreciation day
• Executive womens’ day
• Champions for Arnold’s Kids
• Phone zone
• Autograph area
• Misting stations
• Naming rights for parking lots
• Naming rights for event area
• Medical/First Aid tent and carts
•Restrooms
• Media center
• Volunteer ADA shuttle
service sponsor
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PRO-AM
tournaments
A space in one of our Pro-Am Tournaments gives
packages include:
you a chance to play with a PGA TOUR Pro. Spaces
• Draw/cocktail party for participant and guest
• Awards celebration for participant and guest
• Exclusive gift package
• Preferred parking
• VIP credentials for tournament week
available Monday, March 14 for Champions for
Arnold’s Kids or Wednesday, March 16 for our
official Pro-Am Tournament.
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Additional benefits are available for each package.
TOTAL INVESTMENT
Monday: starts at $5,000/player
or $20,000/team
Wednesday: starts at $8,500/player
or $25,500/team
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PAST
champions
1979 Bob Byman
1980 Dave Eichelberger
1981 Andy Bean
1982 Tom Kite
1983 Mike Nicolette
1984 Gary Koch
1985 Fuzzy Zoeller
1986 Dan Forsman
1987 Payne Stewart
1988 Paul Azinger
1989 Tom Kite
1990 Robert Gamez
1991 Andrew Magee
Matt Every 2014/2015
Back-to-Back Champion
1992 Fred Couples
1993 Ben Crenshaw
1994 Loren Roberts
1995 Loren Roberts
1996 Paul Goydos
1997 Phil Mickelson
1998 Ernie Els
1999 Tim Herron
2000 Tiger Woods
2001 Tiger Woods
2002 Tiger Woods
2003 Tiger Woods
2004 Chad Campbell
2005 Kenny Perry
2006 Rod Pampling
2007 Vijay Singh
2008 Tiger Woods
2009 Tiger Woods
2010 Ernie Els
2011 Martin Laird
2012 Tiger Woods
2013 Tiger Woods
2014 Matt Every
2015 Matt Every
MARCH 14-20, 2016 • ArnoldPalmerInvitational.com
For more information contact Wayne Bannatyne
PHONE 407.876.7141 EMAIL wbannatyne@arnoldpalmerinvitational.com