2016 RATE CARD No. 44

2016 RATE CARD No. 44
2
Content
The Magazine
2–5
Advertising
Media Profile Print
16
6
Media Profile Online
7
Media Profile Job Market
8 – 11
12 – 15
17 – 18
Client Events/Events
Ad Formats & Rates
26
fvw Workshop
Advertorials
27
fvw Fam Trip
Ad Specials
28 – 31
fvw Kongress
Circulation & Reader Profile
19
Themed Supplements
Publication Schedule
20
Counter Infos
Tourism Marketing Summit
Promotional Inserts
fvw Travel Technology Day
21
22 – 25
32
fvw Online Marketing Day
Technical Requirements
33
fvw CruiseLive
fvw Dailies
34
fvw Fachtagung Personal
Karrierewelt
U&M
Publisher’s Details
TITEL |
MOBILITY | E-COMMERCE | BUSINESS TRAVEL |
U&M
Fabien Nestmann
General Manager, Uber Deutschland
Als General Manager von Uber ist Fabien Nestmann das Gesicht des kalifornischen Unternehmens in Deutschland.
Nestmann kommt aus einer deutschfranzösischen Familie – Vater Deutscher, Mutter Französin – und hat auf
beiden Seiten der Grenze studiert. Der
Betriebswirt verfügt über Abschlüsse
der European School of Business Reutlingen und der Reims Management
School. Er hat unter anderem für die
IT-Sicherheitsfirma Identive gearbeitet.
Nestmann ist verheiratet und lebt mit
seiner Frau und einem Kind in München.
REISEBÜRO
|
HOTEL
|
DESTINATION
D&P SCHOTTLAND |
Young Professionals
|
Unternehmen
1
TUI Cruises
Routiniers
Index
4,0
Unternehmen
1
2
TUI
Studiosus
4,5
3,0
Lufthansa
2
Schauinsland
4,6
3,3
3
TUI Cruises
4,4
4
Studiosus
5,0
5
Schauinsland
4
Lufthansa
5,3
4,9
5
DER Touristik
5,3
6
DER Touristik
7
Thomas Cook
fvw-Hotelometer
Costa
5,7
7,9
8,5
8,9
9,2
10,1
10,3
11,1
11,4
13,7
Die Touristiker sind zu 30 Arbeitgebern
der Branche
befragt worden. In das Ranking sind
nur Firmen
aufgenommen worden, die mindestens
eine valide
Fallzahl von 100 Bewertungen erhalten
haben. Basis
des Rankings sind zehn Image-Faktoren,
die gewichtet in den Index eingeflossen sind.
BESSER
VERKAUFEN
35
Publisher’s Details
36
Contact
Ein kleines Land, das große
Traditionen pflegt
U&M
Index
3
repräsentativ ersind: Laut dem
8 Aida
guten Nachrichten
Verbrauchern
Wenn das keine
Touristik bei den
man vorndex genießt die
enbauer musste
9 Hapag-Lloyd
hobenen GPRA-I
Lediglich die Maschin
Blick auf die
hohes Vertrauen.
hingegen beim
G E O RG KE R N, KL AU S H I L D EB R A N DT
. Gemischte Gefühle
Neun strah(unten)
10 Sixt
unten):
en
Seite,
beilass
ber.
alreise-Ziele (rechte
er Verlierer gegenü
Top Ten der Pausch
tragisch
als
fvw- Deshalb bleibt der hiesige Markt
aum ein zweites Unternehmen land?
UndEnfidha
wie will das Unternehmen
sei-– der
ropas.
11 FTI Group
Gewinnern steht
ls durchwachsen
Bild ebenfal
steht weltweit derzeitlenden
so in der nen
gestarteten
Ersatzdienst Uberoben).
X besonders
interessant für uns. Wir konUnd
ist das
rosdafür
(rechte Seite,
Bei den Reisebü
t.
auf der Stelle
Kritik wie der kalifornische
nach vorn bringen?
Dazu äußert sich
Fa- zentrieren
uns jetzt auf unsere anderen
12 MSC
nen.
via Traveltainmen
sklima-Index tritt
zweiten Mal erschie
e spanische Hotels
ist zum Manager
lometer.
Fahrdienstvermittler Uber. ObVertrieb
in Thai- bien
Nestmann,
vonhierDienste.
telometerGeneral
(linke
Meistangefragt
go.fvw.de/hote
Sie
s: Unser fvw-Ho
eter im Web unter
sten Hotels finden
13 RUF Reisen
land, Frankreich, Deutschland übrigen
oder den UberzuDeutschland.
Mehr Hotelom
Preis
sung den beliebte
auf fvw.de.
Sterne
Eine Kurzfas
Destinationen
USA: Überall stößt das Unternehmen
auf
Das sind der Limousinendienst Uber Black
in Euro
Ort
alle Details und
14 Alltours 4
Seite, Mitte),
Hotel
erhebliche Widerstände. Vor allem
die f: Herr Nestmann, Ihr Unternehmen ist
sowie Uber Taxi, die Vermittlungsplattform
1299
Maspalomas
1335
Plattform Uber Pop erregt die Gemüter. angetreten, um den Personenverkehr zu
für herkömmliche Taxis. Als ErsatzCosta
für Uber
Meloneras
4
o
Mondrag
1 Lopesan
15 Cala
Air Berlin 3,5
1147
ntura Palace
Dort können Uber-Partner, die sich bei revolutionieren. Aber jetzt wurde in
Pop bauen Sie Uber X auf. Was ist rder
Unter2 Iberosta Fuerteve
Cala Mondrago
1090
Barca
dem Unternehmen registriert haben, Fahr- Deutschland erst einmal Ihr wichtigster
schied zu Uber Pop?
4
Cala
3 Iberostar Club
Costa Calma
1225
4
ten in ihren Privat-PKW anbieten. Kein Dienst Uber Pop verboten. Ist Ihr EngageUber X erfüllt alle gesetzlichen
o Beach Club
Calma
4 SotaventVorgaben.
K
EDINBURGHS ALTSTADT gilt
vor allem wegen der Castle
als sehr sehenswert.
Die Hitliste der Top-Arbeitgeber
THINKSTOCK
WIE UBER-CHEF
FABIEN NESTMANN
IN DEUTSCHLAND
MIT UBER X DIE
MOBILITÄT
TRENDS WILL
VERÄNDERN
&FAKTEN
!
U&M
Wer an Schottland denkt, spult unwillkürlich
eine Reihe von Klischees ab. Dazu gehören
Dudelsäcke, Kilts und Whisky. Dass
zumindest erstgenannte vermutlich gar
nicht
aus Schottland, sondern dem Orient
stammen, kann den Erfolg nicht mindern.
Noch
heute ist das Highlight beim Edinburgh
eren
Die Großen verli
Military Tattoo (Schottlands größtes r Veranstalter
deutscheMusikUmsatzanteile
festival) der Auftritt
Prozent)
der Massed
arkt (in
Pipes
and
am Gesamtm
2014
2013
Drums. Die Formation besteht aus mehreren
2012
16,9
Militärkapellen, die zusammen etwa 18,3
17,7
180
13,2
DudelsackspielerTUI
13,5
zählen. Das Event ist nicht
13,1
Thomas Cook
nur in Sachen Traditionspfleg
12,4
12,5
e, sondern 13,1
DER Touristik
auch in touristischer
8,1
Hinsicht ein Erfolg: 6,7
7,3
FTI Group
Laut Veranstalter sind
5,6
30 Prozent der mehr5,7
5,7
als 200.000 Zuschauer
Alltours
ausländische Gäste.
5,0
5,0
4,5
Von dort aus kann man
Aida
gleich zum nächsten
3,7
3,1
2,9
Klischee aufbrechen: Schauin
sland
Schottlands
Schlösser,
2013, 2014.
2012,
Veranstalter
etwa die Sommerreside
Dossier Deutsche
Quelle:
nzfvwder
Queen,
Balmoral Castle.
SCHOTTLAND
BEN
S GROSSE WER
AS
DA
büros wie sel
r buhlen um Reise
vertrieb
Die Veranstalte
lle. Doch der Reise
sie ihre Geldschatu
ge stimmen.
sollen seine Erträ
I TA M Ü N C K
I R A L AN Z , R
Jahr laut D
im vergangenen
mit 26 M
gemeinhin ein
se Verband (DRV)
rovisionen sind
erreic
ren Vertrieb.
ein Rekordvolumen
Reizwort im stationä Kritik aus
gs nur
es
tum liegt allerdin
Gewöhnlich hagelt
so dieses
Bereich.
Reisebüros. Nicht
gen einstelligen
nehden Reihen der
end au
„Die Veranstalter
Markt ist weitgeh
Jahr. Der Grund:
konstatiert
noch
nur
Hand“,
die
in
stalter können
tion
men mehr Geld
itig Mark
dt von der Koopera
sie sich gegense
Andreas Quenste
fvw Do
g.
So zeigen die
Deutscher Reiserin
und Allder vergan
Thomas Cook
Veranstalter"
So stecken etwa
telligen EuroTUI deut
einen siebens
dass allein die
tours jeweils
ng. Auch
Tab
Vergütu
(siehe
ihre
hat
ch in
verloren
Betrag zusätzli
nachgelegt.
Mittelstä
alter haben
ner sind die
andere Veranst
Vergütung
sland.
etwa hat seine
FTI und Schauin
DER Touristik
zusamLaut Z
und Pauschalreisen
setzt sich fort:
gefür Bausteinden Mindestumsatz
mengelegt und
n nicht von
komme
n
ihre
senkt. Die Aktione
alter müssen
gefähr: Die Veranst
sät-
P
3
Customize
fvw
No. 44 effective
Jan. 1, 2016
fvw – the leading B2B magazine for decision makers and
entrepreneuers in tourism and mobility
91% of our readers say that
“fvw is the leading magazine in the tourism industry”.
Journalistic quality, expertise and independence
form the basis of our success.
26,374 copies – the by far highest paid circulation
among travel trade magazines.
Sources: fvw Structure Analysis 2013 d.core GmbH; IVW 2/2015
Media
Media Profile
Profile
Print/Online
Print/Online
Job
Job Market
Market
Circulation
Reader Profile
Publication Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Themed Supplements
CI & Promotional Inserts
Technical Requirements
fvw Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/TMS
fvw TT Day
fvw CruiseLive
Staff/Career
Publisher’s Details
Contact
4
Customize
Media
Profile Print
fvw – the trade journal for the travel and mobility industry
As the leading trade publication for the travel and mobility industry fvw presents
first-hand background information, analyses and key future issues. Thanks to its
independent closeness to the market fvw’s editorial staff has enjoyed for almost
50 years an excellent journalistic and professional reputation among readers.
With 4.1 readers per issue fvw is one of the most-read trade journals in the industry,
reaching an average of 115,120 readers fortnightly.
fvw’s e-paper and iPad versions already appear on Thursday, one day prior to the
printed edition.
Editorial concept and target groups
The magazine stands for qualified, objective and independent journalism with a maximum of in-depth information and a wide range of topics presented in a modern
and appealing design. It is particularly the two specialist sections “Enterprises &
Markets” and “Destination & Product” that have earned fvw great expertise among
readers, while themed supplements and regular series provide excellent practical
orientation and best practice support for sales staff.
fvw reaches decision makers, entrepreneurs and sales professionals in travel and
tourism and the related service industries. To these target groups the magazine
serves as valued driving force and source of information featuring comprehensive
market analyses, background stories on current topics, compelling company portraits and interviews with the industries’ movers and shakers.
Some 60% of readers work in tour operating and sales, mostly on a decision-making
level and in management.
Sources: Total circulation IVW 2/2015/4.1 readers per issue; fvw Structure Analysis 2013 d.core GmbH
5
Customize
Media
Profile Print
No. 44 effective
Jan. 1, 2016
fvw Dossiers – latest facts & figures
These coveted publications offer crucial market analyses on selected topics from
key segments in the travel and mobility industry. fvw editors periodically analyze,
interpret and put into context the developments in German travel distribution and
the German tour operator business.
The dossiers are popular, enjoying long validity and considerable reading times.
84% of fvw readers are familiar with fvw Dossiers.
“Better Selling” – themed destination specials
Through its “Better Selling” counter series fvw provides advertisers a sales-oriented
environment for their marketing campaigns. Sales professionals receive on a double
page (or larger) spread valuable and relevant information about a specific destination both from a business and a cultural point of view. These themed destination
specials are a helpful sales aid with great practical value. Some 66% of readers in
travel sales state they frequently read “Better Selling”.
Source: fvw Structure Analysis 2013 d.core GmbH
Media
Media Profile
Profile
Print/Online
Print/Online
Job
Job Market
Market
Circulation
Reader Profile
Publication Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Themed Supplements
CI & Promotional Inserts
Technical Requirements
fvw Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/TMS
fvw TT Day
fvw CruiseLive
Staff/Career
Publisher’s Details
Contact
6
Customize
Media
Profile Online
fvw.de – the leading news portal for decision makers and tourism experts
On fvw.de users from the travel and mobility industry are kept
informed about the latest relevant news and developments in tourism
and corporate travel. The paid-content area fvw.de is guaranteed to
provide advertisers with prime target group communication and high
user retention. The portal’s recommendation rate is at 97%. Also, fvw.de
and fvw magazine make a perfect combination for campaigns since
81% of online users also frequently read the trade journal’s printed
edition.
Facts & figures
■
■
■
47,702 registered users
540,000 page impressions per month on average
3,140 app users on average
Optimized for smartphones fvw.mobile.de offers in a compact form
key news from the industry (60,000 PIs/20,175 visits). Through the fvw
News app (iOS/Android) users receive on the go a condensed version
of the day’s latest news (25,000 PIs/4,875 visits).
The fvw Newsletter – current news and developments, first hand
Twice a day the fvw editorial team sends out a newsletter featuring recently researched news.
International readers receive a separate English-language newsletter.
fvw Am Morgen
fvw Newsline
fvw Breaking News
fvw Travel Market Germany (Engl.)
Frequency: Mon–Fri, 08:00 am, 17,800 recipients
Frequency: Mon–Fri, 03:00 pm, 16,800 recipients
Push notification to 15,800 recipients
Frequency: Thu, 12:00 noon, 2,000 recipients
Sources: fvw Structure Analysis 2013 d.core GmbH; Webtrekk avg. PIs p.m. 8/2014–7/2015;
website users and newsletter recipients as of July 2015
7
Media Profile Job Market
Customize
No. 44 effective
Jan. 1, 2016
The portal for employers and staff in the travel and mobility industry
Through its printed edition and its online portal fvw offers one of the largest and most successful
career exchanges in travel and tourism. It enables HR officers to specifically target potential staff,
from young professionals and product managers to sales experts and executives.
Facts & figures
■
18,849 subscribers and 115,120 readers per issue
■
Job Market newsletter with more than 5,500 subscribers
■
160,000 page impressions per month on average
Thanks to our express service your job ad appears online within 24 hours!
Contact: Isa Spormann, ph. +49 40 41448-550, i.spormann@fvw-medien.de
For further details and information please refer to our 2016 Job Market rate card
or go to www.stellenmarkt.fvw.de.
Tourism Jobs & Career Guide
Qualified junior staff is fundamental for a company’s future. The annual Tourism Jobs & Career Guide
provides HR officers with access to tomorrow’s specialists and leaders.
Company profile: The perfect opportunity for a business to showcase its advantages to young professionals.
Colleges and institutes for further education also have the opportunity to present themselves prominently
and in detail.
For further information please go to www.go.fvw.de/juk
Sources: Total circulation IVW 2/2015/4.1 readers per issue and subscription copies; Webtrekk avg. no. of PIs p.m. 8/2014–7/2015;
newsletter recipients as of July 2015
Media
Media Profile
Profile
Print/Online
Print/Online
Job
Job Market
Market
Circulation
Reader Profile
Publication Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Themed Supplements
CI & Promotional Inserts
Technical Requirements
fvw Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/TMS
fvw TT Day
fvw CruiseLive
Staff/Career
Publisher’s Details
Contact
8
Customize
Circulation
Facts & figures fvw
Subscriptions compared
Total distributed circulation
28,078
fvw (biweekly on Fridays) Total copies sold
26,374
TravelTalk (weekly on Mondays)
4,104
Subscription copies
18,849
touristik aktuell (weekly on Mondays)
6,864
Travel One (biweekly on Fridays)
fvw circulation figures are IVW-audited.
Figures based on IVW 2nd quarter 2015 audit report.
Publisher‘s note: fvw is primarily distributed on a subscription basis and is also available at select retail outlets.
18,849
910
Source: IVW 2/2015
CPM by comparing
fvw
525.23 €
touristik aktuell
990.68 €
TravelTalk
1,924.95 €
Travel One
7,527.47 €
Source: IVW 2/2015, on basis of ad rates 2015
9
Reader Profile
Customize
No. 44 effective
fvw – the entire tourism industry right at your hands!
Jan. 1, 2016
Gender:
Readers by industry segment:
59% female
41% male
Travel sales
43%
Tour operator
15%
Other
15%
Age 30 or under
13%
Airport/airline
6%
Age 30–39
23%
Tourist office
5%
Age 40–49
27%
Hotel industry
5%
Age 50–59
26%
PR agency
3%
Age 60 or over
10%
Business travel
2%
Travel technology
2%
Education:
Cruise travel/
cruise ship company
1%
College/university/technical college
50%
High-school diploma
33%
Car rental
1%
Incoming agency
Secondary school (no high-school diploma)
15%
1%
Insurance
1%
Media Profile
Print/Online
Job Market
Age:
Junior high school
Circulation
Circulation
Reader
Reader Profile
Profile
Publication
Publication Schedule
Schedule
Ad Formats & Rates
Advertorials
Ad Specials
2%
Source: fvw Structure Analysis 2013 d.core GmbH
Themed Supplements
CI & Promotional Inserts
Technical Requirements
fvw Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/TMS
fvw TT Day
fvw CruiseLive
Staff/Career
Publisher’s Details
Contact
10
Reader Profile
Customize
Decision makers read fvw!
Job positions:
66% Decision maker
34% Other positions
Decision maker*
66%
Employee
14%
Travel agent
12%
Trainee, student, intern
4%
Other
2%
66% of readers
hold a management position.
91% of readers say:
fvw is competent and the
leading trade magazine
in tourism.
Average reading time:
78 minutes
*Decision maker: Office manager, corporate management, department head, independent business owner
Average number of
readers per issue:
4.1 readers
11
Reader Profile
Customize
No. 44 effective
Jan. 1, 2016
News, cover story, destination & product or enterprises & markets:
fvw demonstrates relevance!
4 out of 5 readers confirm that fvw articles are highly relevant:
News
83%
Cover story
81%
Destination & product
79%
Enterprises & markets
78%
Above-average reading intensity:
71% of readers browse through and
read the magazine front to back.
Sources of information for tourism news:
Trade journals are by far the most frequently used medium for tourism news!
Trade journals
30%
Tour operator
intranet sites
21%
Supplier
intranet sites
14%
Travel agency
intranet sites
12%
Source: fvw Structure Analysis 2013 d.core GmbH
Media Profile
Print/Online
Job Market
Circulation
Circulation
Reader
Reader Profile
Profile
Publication
Publication Schedule
Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Themed Supplements
CI & Promotional Inserts
Technical Requirements
fvw Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/TMS
fvw TT Day
fvw CruiseLive
Staff/Career
Publisher’s Details
Contact
12
Month
January
February
Publication Schedule
Issue no.
Date of
Ad & materials
publication
close
Topics
1/16
Jan. 08
Dec. 18
Turkey
Nordic countries
CMT
Wellness
2/16
Jan. 22
Jan. 11
3/16
Feb. 05
Jan. 25
Dec. 21/Jan. 08
March
Airlines and airports
Rail travel
Family holidays
US
Cruise travel
Ferries
Tourism marketing
Preview: ITB
Canary Islands, Balearic Islands
■ Special supplement: Germany
Oman
■
4/16
Feb. 19
5/16
March 04
Feb. 11
Special issue: ITB (Berlin, March 09–13)
Egypt
Indian Ocean (Mauritius, Seychelles, Maldives, La Réunion)
Spain
Germany
Car rental
March 09
March 10
March 11
March 12
March 13
Feb. 11
Official ITB Dailies – Daily for trade visitors
Daily for trade visitors
Daily for trade visitors
Daily for consumers
Daily for consumers
Daily I
Daily II
Daily III
Daily IV
Daily V
Feb. 08
Counter series
”Better Selling”
River cruises
Insurance
Youth travel
Preview: ITB
Greece
Norway
Section ”Management
& Career”
April
Issue no.
Date of
Ad & materials
publication
close
Topics
Counter series
”Better Selling”
6/16
March 18
March 07
ITB summary report
England, Scotland, Ireland
The Gulf States
Active and sports holidays
US
Tunisia
7/16
April 01
March 17
Cyprus
Asia (South-East Asia)
Italy, Malta
Hotels and resorts
■ Special supplement: Cruise travel
8/16
April 15
April 04
France
Business travel/IMEX (Frankfurt, April 19–21)
Travel technology, e-commerce
Portugal
Golf travel
9/16
April 29
April 18
Croatia, Slovenia
Study tours
Insurance
Turkey
Study: Target areas
10/16
May 13
April 29
Ras Al-Khaimah
11/16
May 27
May 13
City breaks
Cruise travel
Israel, Jordan
Norway
Musicals
US
BeNeLux
Airlines and airports
Austria, Switzerland
12/16
June 10
May 30
Continental Spain
Group travel
Asia (China, Hong Kong, Macao, Shanghai)
Dossier: German travel sales & distribution
India
Feb. 17/March 02
May
June
May 20
Media Profile
Print/Online
Job Market
Circulation
Circulation
Reader
Reader Profile
Profile
Publication
Publication Schedule
Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Themed Supplements
CI & Promotional Inserts
Technical Requirements
Section ”Management
& Career”
■
Rio de Janeiro
Upgrading:
Master’s degree
fvw Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
Subject to change!
Month
fvw OMDay/TMS
fvw TT Day
fvw CruiseLive
Staff/Career
Publisher’s Details
Contact
14
Month
Publication Schedule
Issue no.
Date of
Ad & materials
publication
close
Topics
13/16
June 24
June 13
Oman
Hotels and resorts
India, Sri Lanka
Bus travel
14/16
July 08
June 27
Australia, New Zealand, The South Seas
Eastern Europe
Media and print services
US
15/16
July 22
July 11
16/16
Aug. 05
July 25
17/16
Aug. 19
Aug. 08
South Africa
The Caribbean (Dom. Republic, Jamaica, Cuba)
Winter sports
Travel technology, IT
September 18/16
Sep. 02
Aug. 22
Preview: fvw Kongress (Essen, September 06–07)
Thailand
Egypt
Bus travel
Study: Cruise travel
Sep. 16
Sep. 05
Rail travel
Cape Verde Islands
Airlines and airports
Indian Ocean (Mauritius, Seychelles, Maldives, La Réunion)
July
August
KONGRESS
19/16
Counter series
”Better Selling”
Section ”Management
& Career”
Peru
Asia (Singapore)
Turkey
The Caribbean
Fall industry events
Study: Employer
Diving holidays
Winter programs/brochures
Cruise travel
Morocco
Graubünden
Qatar
Mobile travel
sales
Issue no.
October
Date of
Ad & materials
publication
close
Topics
Counter series
”Better Selling”
20/16
Sep. 30
Sep. 19
Insurance
Asia (Japan, Korea, Taiwan)
Canary Islands
US
Botswana
21/16
Oct. 14
Sep. 30
Latin America
Travel agency chains and co-operations
Preview: DRV convention (Kusadasi, October 26–30)
Business travel
■ Special supplement: Golf travel ■
Sep. 02/Sep. 16
November
December
22/16
Oct. 28
Oct. 17
Cruise travel
Hotels and resorts
Study tours
Australia, New Zealand, The South Seas
Trade shows
23/16
Nov. 11
Oct. 31
Indonesia, Philippines
The Gulf States
Tunisia
City breaks
Study: Airlines
24/16
Nov. 25
Nov. 14
Turkey
Club holidays
US, Canada
Summer programs/brochures
25/16
Dec. 09
Nov. 28
Egypt, Red Sea
Car rental
Luxury travel
26/16
Dec. 23
Dec. 12
Airlines and airports
Honeymoon travel
Events 2017
Dossier: German tour operators
Dec. 02
Media Profile
Print/Online
Job Market
Circulation
Circulation
Reader
Reader Profile
Profile
Publication
Publication Schedule
Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Themed Supplements
CI & Promotional Inserts
Technical Requirements
fvw Dailies
Section ”Management
& Career”
St. Petersburg
Subject to change!
Month
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/TMS
fvw TT Day
fvw CruiseLive
Staff/Career
Publisher’s Details
Contact
16
Attention! Ne
Ad Formats & Rates
w formats
No.
1
2
A 460 x 300 mm
71
3
A 230 x 300 mm
8
9
A 146 x 300 mm
10
4
5
6
A 113 x 300 mm
A 230 x 150 mm
A 146 x 230 mm
13
12
11
Size
1
2/1 page
15,500.–
2
1/1 page
9,950.–
3
2/3 page
7,950.–
4–6
1/2 page
6,950.–
7–9
1/3 page
5,400.–
10 – 11
1/4 page
4,000.–
12 – 13
1/6 page
2,200.–
Frequency discount
A 230 x 100 mm
■
■
A 82 x 300 mm
A 146 x 150 mm
A 230 x 75 mm
A 113 x 150 mm
A 82 x 150 mm
Ad design available through fvw at extra cost.
For bleed advertisements add 3 mm edge trim.
These paid-for advertising pages are presented in an editorial format and are individually
designed. They offer a perfect opportunity to communicate marketing information to readers beyond traditional ads. The advertorial uses a typeface and layout that is distinctly
different from the magazine’s style and design.
■
All rates include copy-writing and layout.
■
Benefit from our online media to generate additional exposure for your advertorial on fvw.de.
3x
6x
9x
12 x
15 x
18 x
21 x
A 146 x 75 mm
A = trim size
Width x height in mm
Advertorials
25
eur0
einkAuFSguTScHein AlS
BelOHnung
Traumstrände
& Orientzauberr
OMAN
hAuTN
Ah
eRlebe
N: auf
der
ITb in halle
Stand 20022b,
Was für ein Glück: Oman ist noch immer ein Geheimtipp.
Ziemlich erstaunlich angesichts all seiner Reize – nicht umsonst
setzt das Sultanat auf den Slogan „Beauty has an address“.
Die zehn besten Gründe auf einen Blick.
Strände mit Sonnengarantie. Endlos lange Sandstrände, geschützte Buchten zwischen schroffen Felsen
und Beach Life mit Palmenschatten: Die 3500 Kilometer
lange Küste macht das Land zum Badeziel par excellence.
Und der Sonnenschein ist garantiert!
Neuer Glamour. Vor allem an den Stränden von Muscat und Salalah sind in den vergangenen Jahren viele internationale Vier- und Fünf-Sterne-Hotels entstanden.
Viel neuen Glanz gibt es auch in der Hauptstadt mit
Highlights wie dem Royal Opera House.
Abenteuer inklusive. Höhlenexpeditionen, Wandern
und Mountainbiken in den Bergen, Segeltörns in den
Fjorden von Musandam, Tauchen und Schnorcheln,
Wüstentouren und Wadi Bashing, Begegnungen mit
Schildkröten, Delfinen und Walen, mit Kamelen, Antilopen und Gazellen: Wer bietet mehr?
Kein Massentourismus. Trotz der ersten vereinzelten
All-Inclusive-Angebote – die Verantwortlichen achten
streng darauf, dass sich das Land zu einem nachhaltigen,
qualitativ hochwertigen Reiseziel entwickelt.
Orient wie im Märchen: Oasenstädte und uralte
Festungen, Stierkämpfe und Kamelrennen, Weihrauchmärkte und Rosenplantagen, bunte Souks und die Erhabenheit der Sultan Qaboos Grand Mosque in Muscat.
Moderne Infrastruktur. Oman hat kräftig investiert,
in Straßen und Flughäfen ebenso wie in Häfen, Busnetze
oder die Ausbildung von Reiseleitern.
Viel Platz für Ruhe. Oman ist fast so groß wie
Deutschland, hat aber nur circa drei Millionen
Einwohner – das verspricht paradiesische Ruhe.
Kein Grund zur Sorge. Kriminalität ist praktisch
nicht vorhanden. Die Omanis sind aufgeschlossene,
tolerante Gastgeber und machen es den Ausländern
leicht, die 20 Prozent der Bevölkerung darstellen.
Perfektes Paket. Der Flug von Dubai oder Abu Dhabi
nach Muscat dauert nur eine Stunde. Nach den Wolkenkratzermetropolen wirkt die Ruhe in Oman noch betörender.
Direkt ab Deutschland. Oman Air fliegt täglich von
Frankfurt, München sowie fünfmal wöchentlich von
Zürich nach Muscat. Weitere Carrier mit Ziel Oman sind
zum Beispiel Gulf Air, Swiss, Etihad Airlines, Emirates
oder Qatar Airways.
Kontakt Sultanate of Oman
Ministry of Tourism
c/o Interface International
E-Mail info@omantourism.de
www.omantourism.de
www.omantourism.gov.om
Vom 30. Mai bis 3. Juni 2015 war
Orlando Gastgeber des International
Pow Wow 2015. Wer nicht dabei war,
kann die Stadt der Themenparks jetzt
Ac
mithilfe der Orlando Travel Academy
multimedial kennenlernen.
In sieben Schritten zum Experten
Strände ohne ende: Oman glänzt mit mehr als 3500 Kilometern Küste.
Einen Überblick über das Riesenangebot sowie nützliche
n
Bera-
vermittelt die Orlando
Wie im Märchen: das Royal Opera house in der hauptstadt Muscat.tungstipps rund um die Urlaubsplanung vermitte
Travel Academy, ein Online-Trainingsprogramm mit sieben
bilden die
audiovisuellen Kapiteln. Einen Schwerpunkt bilde
Themenparks, für die Orlando so berühmt ist. Do
Doch natürlich
Attraktionen, zu
dürfen
rf auch Informationen zu den kleineren Att
rfen
Natur und Exkursionen sowie Verkaufstipps und B
Beratungshilfen
nichtt ffeh
fehlen.
in deutscher
len. Gut zu wissen: Das Programm ist auch
a
verfüg
rf bar. Registrieren
rfüg
Sprache verfügbar.
Sie sich noch heute für die
Die VOrTeile
VOr
Für erFOlgreicHe
Orlando
o Travel
T
Tra
ravel Academy unter
rave
de.orlandotravelacademy.com.
Die ersten 50
0T
Tei
Teilnehmer
lnehmer
Einkaufsguterhalten einen Einkaufsg
uf utufsg
schein im Wert von 25 Euro!
Duftend:
Rosen­
blüten.
Oman eTraveler
Zwischen Märchenland
und Moderne
Noch Fragen? Da hilft die OmanApp – mit Interviews, Tipps und
Hintergrundinfos. Kostenlos für
Android und Apple-Handys.
Advertorials
lernen &
ST
STAu
nen!
STAunen!
er Touristenmagnet Orlando ist die Heimat
Heim von gleich
sieben der größten Themenparks der Welt,
Welt darunter
Berühmtheiten wie Walt Disney World R
Resort, Universal
Orlando Resort und SeaWorld
SeaWor
aW
aWorld Orlando. Die Stadt im Zentrum
Floridas hat aber noch mehr als 100 weitere Attraktionen
auf
Attr
Lager, dazu ausgiebige Einkaufsmöglichkeiten, preisgekrönte
pre
Restaurants und eine Fülle von Outdoor-Aktivitäten,
Outdoor-Aktivität allen voran
Wassersport, aber auch Action von Ballonfahren
Ballonfah
nf
nfah ren bis
b Ziplining.
TeilneHmer
• Das Zertifikat „Orlando Travel Expert“.
• Der persönliche „Orlando Travel Agent
Passport“ für satte Ermäßigungen und
Pre
andere Preisvorteile
beim nächsten
Orlando-Besuch.
• Die Listung
Listun als Orlando Travel Expert auf
VisitOrlando.com.
Percent
7%
10%
13%
16%
18%
19%
20%
Anzeige
Anzeige
Klassiker: von Muscat nach
Nizwa in nur zwei Stunden.
D
Rate €
S
Spaßfaktor:
Orlando
isst berühmt für
seine Themenparks.
W
Wassersport in Hülle
u
und Fülle ist eine
weitere Spezialität
w
des angesagten Ziels
d
im
m Herzen Floridas.
Rate €
1 page
10,900.–
2 pages
16,500.–
4 pages
22,050.–
6 pages
26,000.–
17
Ad Specials
Customize
No. 44 effective
Jan. 1, 2016
Loose inserts
Weight
Rate € per 1,000 copies
Min. size: 105 mm x 148 mm
Max. size: 210 mm x 276 mm
up to 25 g
330.–
up to 50 g
360.–
Split-run advertising with geographical or mechanical split upon request,
based on availability. Minimum circulation: 5,000; Surcharge: € 1,500 in partial print.
Rates for inserts exceeding 50 g upon request.
Bound inserts
Size: 230 x 300 mm
+ 10 mm head trim
+ 3 mm edge and foot trim
Attention! Ne
w formats
Alternative sizes upon request. Please make sure to contact
us before having your inserts printed/shipped.
Tip-on
(incl. full-page carrier ad)
Size: Postcard 148 x 105 mm
Alternative tip-on formats upon request.
■
■
■
■
Booking deadline: One week prior to ad close.
Delivery: By ad close directly to the printer; quantity: on request.
Design, production and printing available through fvw at extra cost.
Loose inserts, bound inserts and tip-ons are not eligible for discounts but commissionable.
Media Profile
Print/Online
Job Market
Circulation
Reader Profile
Publication Schedule
Ad
Ad Formats
Formats && Rates
Rates
Advertorials
Advertorials
Ad
Ad Specials
Specials
Themed Supplements
CI & Promotional Inserts
Technical Requirements
fvw Dailies
Page
volume
Rate € preprinted bound inserts
delivered to our printing house
4 pages
13,500.–
8 pages
15,400.–
12 pages
18,300.–
Form
Rate € preprinted tip-ons
delivered to our printing house
Postcard
13,200.–
A binding sample (or at least a dummy) including size and weight
specifications must be provided to the publisher. Loose
inserts, bound inserts and tip-ons are distributed with the
care customary to business.
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/TMS
fvw TT Day
fvw CruiseLive
Staff/Career
Publisher’s Details
Contact
18
Booklet*
Attention! Ne
Ad Specials
105 x 148 mm
(to be supplied)
Title page
w formats
Rate €
Gatefolder*
Advertising space:
2 x 105
27,900.–
2/1 page (451 x 300 mm)
plus 1/1 page (224 x 300 mm)
148
Inside magazine (incl. full-page carrier ad)
Rate €
18,000.–
300
21,300.–
4
22
451
Gatefolder plus page 3*
0
23
Multi-page ad* (magazine opening)
4/1 page (230 x 300 mm)
Rate €
26,800.–
Rate €
Advertising space:
2/1 page (451 x 300 mm)
plus 2/1 page (224 x 300 mm)
300
300
31,600.–
4
22
451
Belly band*
Title page
520 x 50 mm
Rate €
23,700.–
1/2-page cover wrap*
■
For details on our ad specials see: www.fvw-medien.com/media
■
Rates include printing and paper cost (does not apply for booklets).
■
Design, production and printing available through fvw at extra cost.
■
Ad specials are not eligible for discounts but commissionable.
■
For bleed advertisements add 3 mm edge trim.
Rate €
23
520
50
0
Advertising space:
1 x 1/2 page (115 x 247 mm)
3 x 1/2 page (115 x 300 mm)
plus back outside
cover ad (230 x 300 mm)
300
28,000.–
*Limited availability per issue due to mechanical requirements.
115
19
Customize
Themed
Supplements
No. 44 effective
Jan. 1, 2016
Themed Supplements
fvw’s themed supplements regularly highlight industry-specific topics. On up to 32 pages
the corporate publishing department consolidates all relevant information, tips and trends
related to the subject. This makes the supplements a compact source of information and
a valuable tool for sales professionals.
76% of readers are interested or very interested in the themed supplements. In travel sales
this share is as high as 81%. The special supplements are distributed with fvw and TravelTalk
boasting an average circulation of roughly 52,000 copies.
Advertising in this environment reaches the sales specialists for domestic, cruise and golf
travel – without wastage.
Sources: Total circulation IVW 2/2015; fvw Structure Analysis 2013 d.core GmbH
Media Profile
Print/Online
Job Market
■
Germany supplement
fvw 03
published Feb. 05
AC Dec. 21/MC Jan. 08
■
Cruise travel supplement
fvw 07
published April 01
AC Feb. 17/MC March 02
■
Golf travel supplement
fvw 21
published Oct. 14
AC Sep. 02/MC Sep. 16
Page volume
Size
Format
24 pages
210 x 276 mm
1/1 page
ad
7,500.–
IFC/BC
ad
8,500.–
2/1
advertorial
9,800.–
4/1
advertorial
14,000.–
Circulation
Reader Profile
Publication Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Please feel free to contact us for details
about our special supplement on Germany.
Rate € Cruise
or golf travel
Themed
Themed Supplements
Supplements
CI
CI && Promotional
PromotionalInserts
Inserts
Technical
Technical Requirements
Requirements
fvw Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/TMS
fvw TT Day
fvw CruiseLive
Staff/Career
Publisher’s Details
Contact
20
Customize
Counter
Infos & Promotional Inserts
Counter Infos
The Counter Info is an established supplement produced on behalf of a destination
and in close cooperation with the corporate publishing department. The publication provides travel agents at the counter with relevant destination knowledge
through sound information and practical sales advice. The content is prepared by the
corporate publishing department and presented in a high-quality editorial design,
making Counter Infos an important sales tool at travel agencies. An additional free
digital version is available for download on fvw.de and TravelTalk.de.
Promotional Inserts
Based on the clients’ specifications and featuring their corporate look and feel, the
corporate publishing department develops individual promotional inserts e.g. for
destinations or hotels. The inserts are popular among sales professionals and
actively used as source of information.
In both cases clients enjoy a publishing house’s convenient one-stop service, from
layout and copy-writing to production, printing and distribution. All they need to
supply are content and images.
■
Page volme
Size (min.–max. W x min.–max. H)
Rate € CI
Rate € PI
8 pages
105 – 210 x 148 – 276 mm
20,700.–
23,900.–
12 pages
105 – 210 x 148 – 276 mm
25,500.–
29,300.–
16 pages
105 – 210 x 148 – 276 mm
29,600.–
34,100.–
24 pages
105 – 210 x 148 – 276 mm
37,800.–
43,500.–
According to § 3.5 UWG, Counter Infos/Promotional Inserts must be clearly
marked with the term “advertisement”.
21
Technical Requirements
Customize
No. 44 effective
Jan. 1, 2016
Naming convention 1. Abbreviated magazine title (fvw)
2. Issue number (NOYY)
3. Advertiser‘s name (companyXYZ)
e.g. ”fvw_0116_advertisersname.pdf“
Magazine format 230 mm width x 300 mm height
Type area
193 mm width x 258 mm height
Bleed
Due to varying page content, text elements or images
running into bleed must allow at least 8 mm from the
trim. For bleed advertisements add 3 mm edge trim.
Printing
Rotary offset with heatset drying
Screen
60 lines per cm
Color
composition
Inside pages: Rotary offset – PSO LWC Improved (Fogra 45L)
Outside cover: Sheet-set offset – ISOcoatedv2-39L
E-Mail
ftp-Server
druckunterlagen@fvw-medien.de (max. 20 MB)
Host: ftp.fvw-medien.de
User ID: fvw_produktion, Passwort: produktion1001
File formats
Please make sure to include all required fonts and
image files.
Standard format
PDF 1.3 (PDF/X-3:2002)
Alternative
formats
Mac compatible digital files only
Adobe CS3 – CS5.5 (Indesign, IIlustrator, Photoshop)
Resolution
300 DPI
Artwork production Available at extra cost, based on client’s specifications.
Proof
Media Profile
Print/Online
Job Market
Kindly supply color print-outs or proofs with your
digital files.
Circulation
Reader Profile
Publication Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Themed
Themed Supplements
Supplements
CI
CI && Promotional
PromotionalInserts
Inserts
Technical
Technical Requirements
Requirements
Contact production Ph. +49 40 41448-330, Fax +49 40 41448-689
Contact
Ad sales
Ph. +49 40 41448-844, Fax +49 40 41448-899
anzeigen@fvw-medien.de
Delivery address
for artwork
FVW Medien GmbH, Produktion,
P.O. Box 70 06 29, 22006 Hamburg, Germany
fvw Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/TMS
fvw TT Day
fvw CruiseLive
Staff/Career
Publisher’s Details
Contact
22
Customize
fvw
Dailies
The trade show daily at ITB Berlin
Target group fvw Dailies 1–3:
fvw Daily is one of the official trade show papers at the leading international
fair for travel and tourism. Being the only trade show paper in both German and
English fvw Dailies are relevant to all target groups: decision makers, businesses,
sales and tourism experts. 25 national and international specialist editors evaluate on a daily basis the key news and trade show trends. Show visitors receive
every day at 8 am, hot off the press, a summary of the previous and the current
day’s highlights.
115,000 trade visitors (58.2% German, 41.8% international)
Editorial concept/target groups:
■
B2B on trade days:
fvw Daily 1–3
■
B2C on consumer days:
fvw Daily show guide 4–5
■
Circulation:
25,000 copies per publication day
■
Distribution:
■ Delivered daily to show booths in all halls
■ Handed out by some 30 hostesses at the ITB fairground entrances
■ Available at Berlin’s 50 top business hotels
fvw Dailies 1–3:
fvw Dailies 4–5:
Publication date: March 09–11, 2016
Ad close: Feb. 11, 2016
Publication date: March 12–13, 2016
Ad close: Feb. 11, 2016
Source: Exhibitors‘ and trade visitors‘ survey ITB 2015
Target group fvw Dailies 4–5:
50,000 consumers (92% German-speaking)
23
Customize
fvw
Dailies
No. 44 effective
Trade visitors by line of business
Media Profile
Print/Online
Job Market
Jan. 1, 2016
Participants 2015
Tour operator
27.2%
at the world‘s largest tourism fair in Berlin:
Travel agency
17.6%
■
Hotel industry
10.3%
Publisher/media
8.4%
PR/consulting/ad agency
8.2%
Tourism organization
5.2%
Business travel
4.6%
Research/education
4.4%
Travel technology/information
and reservation systems
4.4%
Tourism association
4.1%
Transportation
3.7%
Trade show/congress & meeting organizers
2.9%
Other
18.7%
Circulation
Reader Profile
Publication Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Themed Supplements
CI & Promotional Inserts
Technical Requirements
175,000 visitors total,
including 115,000 trade visitors
■
10,096 exhibitors from 186 countries
■
Half of all trade visitors have
managerial responsibility
Visitors 2015
international
national
■
58.2% are German trade visitors
■
41.8% are international trade visitors
Source: Exhibitors’ and trade visitors’ survey ITB 2015
fvw Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/TMS
fvw TT Day
fvw CruiseLive
Staff/Career
Publisher’s Details
Contact
fvw Dailies
Exhibitors by country of origin
■
77.4% of exhibitors are from other countries
■
22.6% of exhibitors are from Germany
Exhibitors by line of business
Tour operator
23.4%
Tourism organization
23.0%
Hotel business
18.3%
Travel technology/information
& reservation systems
10.9%
Tourism associations
8.5%
Corporate travel
6.6%
Transportation
5.5%
Research/education
4.0%
Source: Exhibitors‘ and trade visitors‘ survey ITB 2015
Image copyright: Messe Berlin, Christian Wyrwa
24
25
Customize
fvw
Dailies
1
No. 44 effective
3
2
A 260 x 365 mm
A 170 x 365 mm
4
A 260 x 180 mm
A 124 x 365 mm
Jan. 1, 2016
No.
Size
Rate €
1
1/1 page
7,200.–
2
2/3 page
5,700.–
3–4
1/2 page
4,600.–
5–6
1/3 page
3,950.–
7–9
1/4 page
3,350.–
Package
5
1
6
7
8
9
A 260 x 118 mm
A 83 x 365 mm
A 260 x 87,5 mm
A 124 x 180 mm
A 61 x 365 mm
■
Ad design and artwork available through fvw at extra cost.
■
Elements running into bleed must allow at least 8 mm from the trim.
■
For bleed advertisements add 3 mm edge trim.
Discount
fvw Daily All Inclusive Package (5 issues)
30%
fvw Daily Trade Package (3 issues)
20%
fvw Daily Traveller Package (2 issues)
15%
Ad on title page foot
A 260 x 87.5 mm
Title page de: € 5,900.–
Title page eng: € 5,900.–
A = trim size
Width x height in mm
Media Profile
Print/Online
Job Market
Circulation
Reader Profile
Publication Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Themed Supplements
CI & Promotional Inserts
Technical Requirements
fvw Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/TMS
fvw TT Day
fvw CruiseLive
Staff/Career
Publisher’s Details
Contact
Client Events
Customize
fvw Workshop – the exclusive destination marketing event
The custom-made premium event for international destinations that are looking to
position themselves in the German market. During the Workshop a group of around
40 leading German tour operators, select travel agents and representatives from
tourism authorities and associations meets at the destination to jointly discuss and
develop new marketing strategies and visions to effectively establish the product in
the German market. fvw Workshops are a mix of expert conference and event.
The destination also benefits from the comprehensive editorial coverage and the
marketing activities to recruit participants that take place in fvw, both print and online, reaching more than 130,000 readers.
Services provided by FVW Medien
■
Workshop organization
■
Event program coordination jointly with the destination
■
Announcement of the Workshops in fvw
■
Selection of participants and recruitment of speakers
■
Comprehensive coverage in fvw and on fvw.de
■
fvw editor-in-chief exclusively attends and hosts the panel discussions;
a photographer is assigned to cover the event
The number of fvw Workshops is limited to 3–4 events annually. Timing based on
availability. Rates and further details on the included services upon request.
Image copyright: Christian Wyrwa
26
27
Client
Customize
Events
No. 44 effective
Jan. 1, 2016
fvw Fam Trip – the exclusive travel agent familiarization tour
Image copyright: Christian Wyrwa
fvw Fam Trips are designed as events for destinations who would like to present
themselves to German travel sales professionals. Participating counter staff receives
comprehensive information about the destination, its hotels and tourism products.
During six days (or less) they discover the destination and its culture enabling the
agents to successfully incorporate the newly gained insights into their day-to-day
work. After all, when it comes to selling nothing beats personal experience. A fact
that both the destination and the travel agent benefit from.
Cost €
Services provided by FVW Medien
■
Recruitment of participants and coordination
■
Assigned editor and photographer joining the tour
for up to 6 days
■
Live online coverage on fvw.de
■
4-page advertorial in fvw
35,800.–
Please contact us for further information and an individual offer.
Media Profile
Print/Online
Job Market
Circulation
Reader Profile
Publication Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Themed Supplements
CI & Promotional Inserts
Technical Requirements
fvw Dailies
fvw Workshop
Workshop
fvw Fam
Fam Trip
Trip
fvw Kongress
Kongress
fvw OMDay/TMS
fvw TT Day
fvw CruiseLive
Staff/Career
Publisher’s Details
Contact
28
Customize
Events
Participants
fvw Kongress – FVW Medien‘s lead event
fvw Kongress is one of the top events for decision makers and experts from the travel
and mobility industry. A total of 950 participants are annually presented with a
program which reflects the current market situation and addresses topics that stir
the makers and experts in the corporate world and in sales.
www.fvw-kongress.de
fvw Travel Expo – the trade show during fvw Kongress
Originally launched as tie-in fair, fvw Travel Expo has grown to become one of the
most important travel trade shows in the German-speaking market. Some 80 exhibitors present insights and their latest solutions regarding travel technology, corporate travel and e-commerce. The show annually sees an average of 1,250 visitors
from travel sales and other market segments, e.g. tourism service providers.
www.travelexpo.de
950
1,250
Convention attendees
Trade visitors
Focus on decision makers and opinion
leaders
Most visitors are business owners, corporate
managers and department heads.
89% of trade visitors confirm the excellent
level of quality.
Over 46% of participants work in
tour operating/travel sales.
Nearly 100% of exhibitors rate the quality of
visitors high/very high.
Source: Visitors’ survey fvw Kongress and fvw Travel Expo 2015
29
Customize
Events
No. 44 effective
Jan. 1, 2016
Participant profile fvw Kongress
Office manager/
department head
27%
Division manager
25%
President, board member/
corporate manager
24%
Independent business owner
13%
Freelance
1%
Not specified
10%
Image copyright: Christian Wyrwa
What is your job position?
Messe Essen, 6 & 7, September 2016
Editorial coverage in fvw:
How many times have you attended fvw Kongress?
1st time
17%
2 to 5 times
32%
6 times or more
■
Preview fvw Kongress:
fvw 18/16, September 2, 2016
■
51%
fvw Kongress report:
fvw 19/16, September 16, 2016
Source: Visitors‘ survey fvw Kongress and fvw Travel Expo 2015
Media Profile
Print/Online
Job Market
Circulation
Reader Profile
Publication Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Themed Supplements
CI & Promotional Inserts
Technical Requirements
fvw Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/TMS
fvw TT Day
fvw CruiseLive
Staff/Career
Publisher’s Details
Contact
30
Customize
Events
– Sponsoring
fvw Kongress – September 6–7, 2016/Essen
FVW Medien offers businesses the opportunity to be part of all advertising material
and marketing activities by becoming a sponsor. Exposure includes conference material, on- and offline advertisement for this top event as well as direct marketing at
the venue.
Please contact our sales department for an individual sponsorship concept tailored
to your needs.
For further information go to www.fvw-kongress.de.
Basic Sponsorship package
■
Flag outside the venue
■
1 convention ticket
■
Full-page ad in the exhibition catalog
■
Logo on all on- and offline advertising materials:
■ on event ads in fvw and on fvw.de
■ in the e-newsletters
■ in the flyer announcing the schedule of events
■ in the event brochure available at the venue
■ online in the sponsors’ section
■ on information signs in the convention hall
Cost €
6,900.–
31
Customize
Events
– Sponsoring
No. 44 effective
Jan. 1, 2016
Choice of customizable sponsorship options:
Supplements
With mailing of convention program
With mailing of tickets
In the exhibition catalog
Branding
Reverse side of badges (name tags)
Image copyright: Christian Wyrwa
Lunch
Polo shirts for hostesses
Chair covers
Information signs
Meeting rooms
Giveaways
Wi-Fi
Floor plan
Logo inclusion
Video trailer in convention hall
Availability may be limited for some options. Please contact us for further details.
Media Profile
Print/Online
Job Market
Circulation
Reader Profile
Publication Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Themed Supplements
CI & Promotional Inserts
Technical Requirements
fvw Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/TMS
fvw TT Day
fvw CruiseLive
Staff/Career
Publisher’s Details
Contact
Customize
Events
– Sponsoring
fvw Online Marketing Day – February 16, 2016/Frankfurt
The central event for successful digital marketing in travel and tourism
Experts from the tourism and online business present their success stories as well
as advice for marketing and online decision makers throughout the tourism industry.
In 2015, around 270 experts from the target group attended this well-established
fvw event.
www.fvw.de/onlinemarketingday
Tourism Marketing Summit – February 17, 2016/Frankfurt
An event by fvw and Horizont
Image copyright: André Lenthe
32
Branding and marketing in tourism are the industry’s key issues for the future. The
high-profile event is centered on brand building and marketing in travel and tourism. It brings on stage both top managers from advertising and tourism marketing
directors.
www.fvw.de/touristikmarketing
fvw Travel Technology Day – April 21, 2016/Cologne
The top convention for trends and developments in technology
This is where the industry meets to discuss the latest technology trends and pioneering innovations. The event addresses heads and managers of IT, commercial
executives, directors and corporate managers. With around 310 attendees in 2015
FVW Medien saw one of the largest turnouts ever. This demonstrates how established and important the trade event has become for the industry.
www.fvw.de/traveltechday
NEW
Destinat!
Germany ion
Day
Janu
ary 19, 20
16
Stuttgart
For furthe
r informat
ion
please fe
el free
contact us to
.
33
Events – Sponsoring
Customize
No. 44 effective
Jan. 1, 2016
fvw CruiseLive – 2016 date to be advised
The cruise event for travel sales professionals
The program covers, among other topics, the variety of features on new cruise ships,
selected niche concepts and the competition among cruise portals. Product workshops,
which are staged in addition to the regular program, provide information about what the
cruise ship companies currently have to offer. fvw CruiseLive addresses travel agency
owners and counter staff who are keen on boosting their knowledge for cruise sales.
www.fvw.de/cruiselive
Cost €
Image copyright: Christian Wyrwa
Standard sponsorship packages for the sales events
fvw Online Marketing Day, Tourism Marketing Summit,
fvw Travel Technology day and fvw CruiseLive
■
Logo on all on- and offline advertising materials:
■ Ads in fvw and on fvw.de
■ E-mail newsletter
■ Flyer announcing the event
■ Event brochure available on site
■
■
Landing page event/sponsor’s section
Information signs at the venue
3,900.–
In addition, FVW Medien offers sponsors of fvw CruiseLive the exclusive opportunity
to conduct workshops.
Please contact our sales team for an individual, customized sponsorship concept for
your event of choice.
Media Profile
Print/Online
Job Market
Circulation
Reader Profile
Publication Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Themed Supplements
CI & Promotional Inserts
Technical Requirements
fvw Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/TMS
OMDay/TMG
fvw TT Day
fvw CruiseLive
Staff/Career
Publisher’s Details
Contact
Customize
Events
– Sponsoring
HR symposium “fvw Fachtagung Personal” – 2016 date to be advised
Professional human resources management has never been more important. A few
years from now, the demographic change will also be felt in the tourism industry.
This is why the fvw symposium is designed to show HR officers strategies on how to
recruit highly qualified staff in order to be able to compete in the tourism business.
www.fvw.de/fachtagungpersonal
Please contact our sales team for an individual, customized sponsorship concept.
Karrierewelt AHGZ & fvw – March 9–13, 2016/ITB Berlin
Looking for high-quality young professionals? Businesses have the chance to become co-exhibitors during the Karrierewelt event by AGHZ & fvw, the great career
exchange at ITB 2016 (hall 11.1), enabling them to address and meet future staff.
Karrierewelt is the central platform for candidates and HR officers in tourism. For
trainees, students and specialists it provides a unique platform to obtain comprehensive information about entry level opportunities, jobs and career prospects, and
about businesses in travel and tourism.
For further exhibitor information, please go to www.karriere-welt.com.
Image copyright: Christian Wyrwa
34
Publisher’s Details
Customize
Publishing house
No. 44 effective
Jan. 1, 2016
Image copyright: toufo.de
35
FVW Medien GmbH
Wandsbeker Allee 1, 22041 Hamburg, Germany
P.O. Box 70 06 29, 22006 Hamburg, Germany
www.fvw.com
Management
Marliese Kalthoff
Bank details
Peter Kley
Hamburger Sparkasse AG
BLZ 200 505 50, Konto-Nr. 1233126661
Publisher
Marliese Kalthoff
IBAN DE 18200505501233126661
Bic/Swift HASPDEHHXXX
Editor-in-chief
Director Sales
Ad sales
Klaus Hildebrandt
Matthias Ehbrecht
Terms of payment
Michael Krane
2% discount on prepayment or direct debit provided that no ealier invoices are outstanding.
The publisher reserves the right to demand advance payment from first-time advertisers.
Andreas auf der Heiden
Ph. +49 40 41448-844, Fax +49 40 41448-899
anzeigen@fvw-medien.de
Media Profile
Print/Online
Job Market
Volume
50th Volume
Publication frequency
Biweekly on Fridays
Circulation
Reader Profile
Publication Schedule
Net due upon receipt of invoice.
Ad Formats & Rates
Advertorials
Ad Specials
Themed Supplements
CI & Promotional Inserts
Technical Requirements
Agency commission
15%
VAT
All rates are quoted net, excluding VAT.
General terms and
The general terms and conditions of
conditions
FVW Medien GmbH apply.
For details see: www.fvw-medien.com/gtc
fvw Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/TMS
fvw TT Day
fvw CruiseLive
Staff/Career
Publisher’s Details
Contact
36
Customize
Contact/International Representatives
FVW Medien GmbH
Frankfurt Office
Wandsbeker Allee 1, 22041 Hamburg
Postfach 70 06 29, 22006 Hamburg
Germany
Ph. +49 40 41448-844
Fax +49 40 41448-899
anzeigen@fvw-medien.de
Mainzer Landstraße 251, 60326 Frankfurt
Germany
Ph. +49 69 7595-ext
Fax +49 69 7595-3080
www.fvw-medien.de
Director Sales
Andreas auf der Heiden
Ph. +49 40 41448-831
a.aufderheiden@fvw-medien.de
Account Manager National Markets
Michael Bordt
Ph. +49 69 7595-3081
m.bordt@fvw-medien.de
Account Manager National Markets
Dennis Hermsen
Ph. +49 40 41448-821
d.hermsen@fvw-medien.de
Account Manager National Markets
Oliver Pawelzik
Ph. +49 69 7595-3084
o.pawelzik@fvw-medien.de
Account Manager National Markets
Christopher Tyziak
Ph. +49 40 41448-823
c.tyziak@fvw-medien.de
Director International Markets
Sönke Graumann
Ph. +49 40 41448-714
s.graumann@fvw-medien.de
Account Manager International Markets
Corinna Simon
Ph. +49 40 41448-826
c.simon@fvw-medien.de
Job Markets
Isa Spormann
Ph. +49 40 41448-550
i.spormann@fvw-medien.de
Albania/Bulgaria/Croatia/Hungary/
Macedonia/Montenegro/Romania/
Serbia/Slovenia
■ VIA Bulgaria
+359 888 598660
Argentina/Peru/Chile/Colombia
■ RRWW Communicaciones
+54 911 51090732
Brazil
■ Altina Media International
+55 11 36379498
Mexico/Panama/Ecuador
INTEGRA Tourism For Good, S.L.
+521 9999471194
■
Middle East/Asia
■ Stephen Dioneda
+49 15123976919
Portugal
Illimitada-Marketing
+351 21 385 3598
■
Scandinavia
■ Best of Scandinavia Incoming AS
+47 6135 2207
China
■ Publicitas Rui Shi (Shanghai)
South Africa
+86 21 5116 8877
■ Tourism Tattler (Pty) Ltd.
Cyprus
+27 32 8150414
■ GEM – Tourism Consulting Ltd.
Spain
+357 99 631 950
■ COMIMAG S.L.
Eastern Europe
+34 93 237 47 82
■ Miroslav Roncák
Thailand
+49 151 41342630
■ Publicitas (Thailand) Ltd.
Greece
+66 2 651 9273
■ Publicitas S.A.
Turkey
+30 211 10 60 300
■ Destination Touristic Services
India/Sri Lanka/Maldives
+90 242 212 02 02
■ Mediascope Publicitas India Pvt. Ltd.
UK/Ireland/Iceland
+91 11 23730869
■ International Graphic Press Ltd.
Israel
+44 20 7403 4589
■ El-Ron Adv. & Public Relations Co.Ltd.
+972 3 6955367
Italy
Publicitas International S.p.A.
+39 031267797
■