PDF Report (English)

1
CONTENTS
03 Broadcasting Environment - Basic Facts
It gives me pleasure to introduce to you the Gallup
04 Top 15 Channels during 2013 (Local Channels)
Keeping its tradition of more than 20 years, Gallup
04 Top 15 Channels during 2013 (Foreign & Local Channels)
05 Top Ranker
05 Month-wise Genre-wise Viewership Review
06 National Market Share (%)
06 Urban Market Share (%)
06 Rural Market Share (%)
06 Metros Market Share (%)
06 Large Cities Market Share (%)
06 Small Cities & Towns Share (%)
07 Local News Channel Share %
07 Local Entertainment Channels Share %
07 Local Music Channels Share %
07 Local Sports Channels Share %
Pakistan TV Ratings Analysis 2013.
has compiled all relevant information that a media
professional needs to understand the overall media
landscape in the country in one document based on
Gallup TV Ratings Service Data.
The Gallup TV Ratings Service is the only National
TV Ratings Service in Pakistan with more than 5500
men and women spread across all 4 provinces and
covering urban and rural areas. As compared to
alternative TAM Solutions, Gallup Pakistan’s service is
statistically more accurate and has far smaller sampling
errors and design effects.
The Cyberletters of Gallup, with their new dynamic look,
are part of the re-engineering and overhaul exercise at
08 Local Religious Channels Share %
Media Research Department in specific and Gallup
08 Regional Channels Share %
Do you have any views or feedback on the content of
08 Local Movie Channels Share %
brand name overall.
08 Average Time Spent (2012 vs 2013) - National Viewers
the Cyberletter? Drop us a line or a call.
09 Daily Average Time Spent per Viewer (KHI - LHR - ISB)
Nihan Rafique
09 Daily Average Time Spent per Viewer
09 Average Time Spent (2012 vs 2013) - National Non CnS Viewers
11 Hourly Ratings (2012 vs 2013) - National CnS Viewers
11 Hourly Ratings (2012 vs 2013) - All National Viewers
11 Timeslot-wise share: Viewership vs CAT
12 Top 15 Brands of 2013 (Media: TV)
12 Top 15 Advertisers of 2013 (Media: TV)
12 Terrestrial vs Cable & Satellite Channels Share % (National)
13 Terrestrial vs Cable & Satellite Channels Share % (Urban)
13 Terrestrial vs Cable & Satellite Channels Share % (Rural)
13 Terrestrial vs Cable & Satellite Channels Share % (Metros)
14 Terrestrial vs Cable & Satellite Channels Share % (Large Cities)
14 Terrestrial vs Cable & Satellite Channels Share % (Small Cities & Towns)
14 Average Time Spent per Viewer per Day
15 Men vs Women (Average Time Spend per Viewer)
15 Daily Viewing Time per Individual - 2012 vs 2013
16 Effect on Ratings on other news channels due to ban on Geo News
17 Yearly Cumulative Reach - 2013
2
Dear Colleagues,
Gallup Islamabad
Babar Aziz
Gallup Karachi
Email: isb@gallup.com.pk
Advisory Committee:
Dr. Ijaz Shafi Gilani, Chairman & Chief Executive
Jawaid Muhammad Salik, Executive Director,
Media Research Division, Gallup Pakistan
BROADCASTING ENVIRONMENT - BASIC FACTS
Total Household
Total Individuals
26.5
180
Million
Million
Total TV Household
Total Individuals
21
124
Million
Million
Total Cable Penetration
Total Individuals
11.5
Million
cable
cable
cable
68.2
cable
Million
Total Number of Local Channels: 88
3
News
Entertainment
Sports
Children
Music
AAJ News
A Plus
Geo Super
Cartoon Network
8XM
ABB Tak
ARY Digital
PTV Sports
Nickelodeon
ARY Music
AJK TV
ATV
Ten Sports
ARY News
Express Entertainment
Business Plus
Geo Kahani
Food
K2
Capital TV
Geo Entertainment
ARY Zauq
Oxygene
Channel 5
Hum TV
Masala
Movies
City 42
Indus Vision
Zaiqa
Film World
Dawn News
Koh-e-Noor
Dunya TV
Light Asia
Express News
G Ka Boom
Jalwa
Play
Filmax
Real Estate
Regional
Filmazia
Value TV
PTV Global
Apna TV
HBO
Geo Tez
PTV Home
AVT Khyber
Silver Screen
Geo News
PTV National
Awaz
Starlite
Indus News
TV One
Dharti
Jaag (CNBC Pakistan)
Urdu 1
Kashish
Khyber News
nVibe
Kook
Educational
KTN News
KTN
Health TV
Metro One
Mehran
Virtual TV
News One
PTV Bolan
PTV News
Punjab TV
PTV World (English)
Raavi
Royal News
Rohi TV
Samaa TV
Religious
Sabz Baat
Sindh News
ARY QTV
Sindh TV
Agricultural
Vsh News
Haq TV
Urooj
Sohni Dharti
Waqt TV
Madni
Waseb TV
TOP 15 CHANNELS DURING 2013
Top 15 Foreign & Local Channels (in terms of Avg. Ratings & Reach)
3.0
20%
TimeSlot: 06:00 - 00:00
17.08
15%
9.02
2.94
2.89
5%
0.15%
0%
0.16%
3.21
0.17%
2.63
0.17%
4.07
0.24%
4.21
0.24%
4.12
0.27%
4.89
0.32%
0.47%
0.5
0.51%
5.36
0.65%
0.73%
8.52
0.82%
1.0
10%
7.67
Average Reach
11.36
11.02
0.33%
2.0
1.5
Average Reach %
TA: National CnS Viewers
1.29%
Average Ratings (%)
2.5
Average Ratings %
-5%
ARY News
Zee TV
ATV
Ten Sports
Urdu 1
PTV News
Hum TV
KTN
ARY Digital
Geo Entertainment
Sony
Geo News
Cartoon Network
PTV Home
Star Plus
0
TOP 15 CHANNELS DURING 2013
Top 15 Local Channels (in terms of Avg. Ratings & Reach)
Average Ratings %
3.0
Average Reach %
20%
TA: National CnS Viewers
TimeSlot: 06:00 - 00:00
2.34
3.04
5%
2.09
0%
0.12%
2.89
0.13%
3.21
0.14%
0.24%
0.24%
2.63
0.15%
4.07
0.17%
4.21
0.27%
0.32%
0.33%
0.5
4.89
4.12
0.47%
0.65%
5.36
0.17%
8.52
-5%
4
Sindh TV
Madni Channel
ARY QTV
ARY News
ATV
Ten Sports
Urdu 1
PTV News
Hum TV
KTN
ARY Digital
Geo Entertainment
Geo News
Cartoon Network
PTV Home
0
Average Reach (%)
10%
7.67
1.5
1.0
11.36
11.02
0.73%
2.0
15%
0.82%
Average Ratings (%)
2.5
TOP RANKER
Top 15 Best Performing Programs of 2013
Target Audience: All age 4+ Cable & Satellite National Viewers
Rank Channel
Date
Week Day
1
Hum TV
07.03.2013
Wednesday
2
ATV
07.02.2013
2
Hum TV
4
Start
Time
Program
Duration
(min)
Rating
(%)
Rating
(000)
Share
(%)
19:23
Ek Pagal Si Karki
34
11.05
7,490
36.3
Tuesday
19:18
Mangoes
37
10.97
7,435
39.7
07.03.2013
Wednesday
19:00
Utran
22
10.82
7,332
37.4
Geo Entertainment
07.06.2013
Saturday
20:00
Dil Mohallay ki Haweli
59
9.13
6,191
23.7
5
Geo Entertainment
10.15.2013
Tuesday
13:29
Qubool Hai
30
7.39
5,068
46.0
6
ARY Digital
09.24.2013
Tuesday
19:28
Matam
30
7.21
4,806
24.3
7
Geo News
12.10.2013
Tuesday
20:04
Capital Talk
49
6.89
4,867
21.3
8
Geo News
09.07.2013
Saturday
20:04
Aapas Ki Baat
52
6.16
4,510
21.2
9
Geo Entertainment
10.15.2013
Tuesday
12:59
Jalebia
29
6.10
4,188
39.3
10
KTN
03.07.2013
Thursday
19:10
Pahnja Parawa
45
5.81
4,048
20.3
11
Ten Sports
09.05.2013
Thursday
20:37
Straight Drive
18
5.56
4,066
18.8
12
Geo News
11.19.2013
Tuesday
07:59
Geo News
56
5.54
4,186
49.1
13
TV One
09.04.2013
Wednesday
20:00
Tamanna
57
5.52
4,040
16.9
14
Geo Entertainment
01.10.2013
Thursday
21:30
Mil K B Hum Na Miley
30
5.51
3,999
25.6
15
KTN
11.23.2013
Saturday
16:09
Ghareeb Abad Ji Azra
Ayen Shammi
35
5.42
4,091
28.0
Methodology:
Period: January 1st - December 31st 2013 Ranking based on number of viewers (1st criteria) and average market share (2nd criteria)
Minimum Duration: 15 minutes
Children’s Program and PTV Home broadcasts are not included.
Top ranker based on best episode (multiple occurrences of the same program are excluded)
MONTH-WISE GENRE-WISE VIEWERSHIP REVIEW
Target Audience: National, CnS Viewers
Function: Average Time Spent per Tune-in Viewer
Time Slot: 24H
100
Local Entertainment
90
Average Time Spent (in min)
Foreign Entertainment
80
Sports
70
News
60
50
40
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Foreign Entertainment includes Star Plus, Sony, Colour, Set Max, Star Gold, Star World, Zee TV, Zee Smile
Local Entertainment includes A+, ARY Digital, ATV, AXN, Dharti TV, Express Ent., Geo Ent., Hum, Indus Vision, PTV Home, TV One, Vibe
News includes Aaj, ARY News, Express News, Geo News, PTV News, Indus News, Khyber News, KTN News, Samaa, Sindh News, Waqt News
Sports includes Geo Super, PTV Sports, Ten Sports, ESPN, Star Sports, Super Sports
5
Dec-13
GENRE-WISE MARKET SHARE
Target Audience: All Viewers
Target Audience: All Viewers
Time Slot: 24 Hours
Time Slot: 24 Hours
Time Slot: 24 Hours
Period: January - December 2013
Period: January - December 2013
Period: January - December 2013
6
61%
Foreign Entertainment
10%
News
14%
Regional
3.4%
03%
Children
04%
Sports
02%
Sports
1.2%
1.4%
Religious
02%
Religious
1.1%
Movies
0.8%
Movies
02%
Movies
0.7%
Music
0.5%
Music
01%
Music
0.5%
Cooking
0.3%
Cooking
0.6%
Cooking
0.14%
Education
0.02%
Education
0.02%
Education
0.02%
Others
6.8%
Others
11%
Others
4.4%
Local Entertainment
40%
Local Entertainment
31%
Local Entertainment
54%
Foreign Entertainment
18%
Foreign Entertainment
18%
Foreign Entertainment
14%
News
19%
News
17%
News
10%
Regional
0.3%
Regional
3.5%
Regional
5.5%
Children
04%
Children
1.8%
Children
2.8%
Sports
03%
Sports
3.5%
Sports
1.8%
Religious
02%
Religious
2.3%
Religious
02%
Movies
01%
Movies
1.5%
Movies
1.1%
Music
01%
Music
0.7%
Music
0.5%
Cooking
01%
Cooking
0.6%
Cooking
0.26%
Education
0.03%
Education
0.04%
Education
0.005%
Others
11%
Others
19%
Others
8.36%
45%
Foreign Entertainment
12%
Foreign Entertainment
17%
News
14%
News
15%
Regional
3.3%
Regional
03%
Children
3.6%
Children
Sports
1.6%
Religious
REGION: SMALL CITIES & TOWNS
Local Entertainment
REGION: URBAN
55%
REGION: RURAL
Local Entertainment
Local Entertainment
REGION: LARGE CITIES
REGION: METROS
REGION: NATIONAL
Target Audience: All Viewers
CATEGORY: LOCAL NEWS
LOCAL CHANNELS SHARE (%)
Time Slot: 24 Hours
Period: January - December 2013
22.4
%
54.7
%
5.
0.
1%
3%
0.2%
%
3.6
0.3%
3.3%
0.4
5%
%
2.
1.4
%
%
0.6
ATV
7.7%
Geo Entertainment
4.2%
ARY Digital
3.0%
Hum TV
2.4%
Urdu 1
2.1%
A Plus
1.0%
PTV National
0.7%
TV One
0.6%
Geo Kahani
0.5%
Express Entertainment
0.4%
Indus Vision
0.4%
PTV Global
0.1%
Kohe Noor
0.1%
Light Asia
0.1%
Vibe TV
0.1%
ARY Music
48.5%
8XM
20.2%
Jalwa
12.8%
Oxygene
8.5%
K2
3.5%
Channel G
3.2%
Play TV
3.2%
LOCAL SPORTS CHANNELS
76.8%
LOCAL MUSIC CHANNELS
LOCAL ENTERTAINMENT CHANNELS
1.1%
7
PTV Home
PTV News
54.7%
Geo News
22.4%
ARY News
5.3%
Express News
3.6%
Samaa TV
3.3%
AAJ News
2.5%
KTN News
1.4%
Metro One
1.1%
Dunya News
0.8%
Indus News
0.7%
Sindh News
0.6%
Din News
0.5%
Geo Tez
0.4%
Dawn News
0.4%
Dhoom TV
0.3%
Business Plus
0.3%
Channel 5
0.2%
CNBC Pakistan
0.2%
Waqt TV
0.1%
Royal News
0.1%
City 42
0.1%
Capital TV
0.1%
Khyber News
0.1%
News One
0.1%
VSH News
0.1%
AJK V
0.1%
PTV World (English)
0.1%
AAB Tak
0.1%
Ten Sports
52.2%
PTV Sports
32.9%
Geo Super
14.9%
Time Slot: 24 Hours
Based on Average Ratings
ARY QTV
46.8%
Madni Channel
44.5%
Haq TV
8.7%
LOCAL MOVIE CHANNELS
Period: January - December 2013
LOCAL RELIGIOUS CHANNELS
Target Audience: All National Viewers
HBO
37.0%
Film World
35.1%
Filmazia
20.3%
Silver Screen
3.8%
Filmax
2.2%
Star Lite
1.5%
LOCAL REGIONAL CHANNELS
LOCAL CHANNELS SHARE (%)
AVERAGE TIME SPENT (2012 VS 2013)
Target Audience: All National Viewers
Time Slot: 24 Hours
KTN
47.6%
Sindh TV
18.4%
Kashish TV
8.7%
Mehran TV
6.4%
Waseb
3.6%
Apna Channel
3.2%
AVT Khyber
2.8%
PTV Bolan
2.6%
Awaz
0.9%
Dharti TV
0.5%
Kook
0.4%
Arooj
0.3%
Raavi
0.2%
Rohi TV
0.2%
Punjab TV
0.1%
Sabzbaat
0.1%
148
146
144
(in minutes)
142
140
138
136
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
143.4
145.5
140.2
140.8
142.0
137.7
140.7
139.5
142.7
138.6
141.9
141.7
140.2
146.3
139.8
145.4
135.4
138.4
142.3
141.5
142.3
130
140.6
132
2013
141.0
2012
138.0
134
Dec
Target Audience: All Cable & Satellite Viewers
Time Slot: 24 Hours
138
136
(in minutes)
134
132
130
8
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
133.3
134.5
134.4
126.7
132.2
124.9
133.5
130.0
130.9
126.6
136.3
134.9
130.8
136.8
130.5
134.0
127.9
131.1
133.8
136.1
124
132.1
2013
136.3
126
130.1
2012
133.3
128
Dec
DAILY AVERAGE TIME SPENT PER VIEWER
Geographical Segment-wise
Target Audience: All Viewers
165
160
155
Rural
(in minutes)
150
Large Cities
145
140
135
Urban
130
Metros
125
Small Cities & Towns
120
115
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
DAILY AVERAGE TIME SPENT PER VIEWER
Geographical Segment-wise
Target Audience: All Viewers
180
170
Islamabad
160
(in minutes)
150
140
130
Karachi
120
110
Lahore
100
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
AVERAGE TIME SPENT (2012 VS 2013)
Target Audience: Non CnS Viewers
2012
Time Slot: 24 Hours
2013
160
158
156
(in minutes)
154
152
150
148
146
Jan
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
156.4
159.0
147.7
159.0
153.3
154.3
149.5
153.1
155.6
154.8
148.1
150.5
151.6
157.5
151.7
158.6
144.8
146.9
153.3
147.6
153.4
144.9
155.9
142
143
144
Dec
10
11
TV Ratings
(Share %)
Commercial Air
Time (Share %)
Early Morning
06:00 - 07:59
2
7%
6%
Morning
08:00 - 11:59
11%
15%
Afternoon
12:00 - 16:59
11%
Evening
29%
17:00 - 18:29
09%
01:00 - 01:59
02:00 - 02:59
03:00 - 03:59
04:00 - 04:59
05:00 - 05:59
02:00 - 02:59
03:00 - 03:59
04:00 - 04:59
05:00 - 05:59
18:00 - 18:59
17:00 - 17:59
16:00 - 16:59
15:00 - 15:59
14:00 - 14:59
13:00 - 13:59
12:00 - 12:59
11:00 - 11:59
10:00 - 10:59
09:00 - 09:59
08:00 - 08:59
07:00 - 07:59
06:00 - 06:59
01:00 - 01:59
0
00:00 - 00:59
5
00:00 - 00:59
10
23:00 - 23:59
15
23:00 - 23:59
20
22:00 - 22:59
25
22:00 - 22:59
30
21:00 - 21:59
35
21:00 - 21:59
40
20:00 - 20:59
Target Audience: All National Viewers
20:00 - 20:59
HOURLY RATINGS (2012 VS 2013)
19:00 - 19:59
Time Slots
19:00 - 19:59
18:00 - 18:59
17:00 - 17:59
16:00 - 16:59
15:00 - 15:59
14:00 - 14:59
13:00 - 13:59
12:00 - 12:59
11:00 - 11:59
10:00 - 10:59
09:00 - 09:59
08:00 - 08:59
07:00 - 07:59
06:00 - 06:59
Average Ratings (%)
Average Ratings (%)
HOURLY RATINGS (2012 VS 2013)
Target Audience: National CnS Viewers
32
28
24
20
16
12
08
04
00
Time Slots
TIMESLOT-WISE SHARE: VIEWERSHIP VS CAT
Target Audience: National CnS Viewers
18%
33%
07%
Early Prime Time
18:30 - 19:29
16%
Prime Time
19:30 - 21:59
12%
11%
Late Prime Time
22:00 - 23:59
1
11%
Late Night
00:00 - 05:59
0
12
Region: National
Lux Soap
7UP
Head & Shoulders Shampoo
Pantene Pro V Shampoo
3.5%
3.1%
3.0%
2.2%
2.1%
2.0%
1.9%
1.7%
Mobilink
Telenor Pakistan
Reckitt Benckiser
Nestle Pakistan
Engro Foods
Colgate Palmolive
China Mobile
Target Audience: All Viewers
Bahria Town
Tang Juices
1.4%
1.4%
Warid Telecom
Samsung Electronics
Safeguard Total 10
Sprite
Ariel Washing Powder
Telenor
Surf Excel
Coca Cola
Mountain Dew
Q Mobile
5
3.7%
10
Coca Cola
15
5.1%
20
P&G Pakistan
In terms of Air Time
5.2%
TOP 15 ADVERTISERS OF 2013 (MEDIA: TV)
PTCL
uFone
Pepsi
0.66%
0.66%
0.73%
0.78%
0.82%
0.83%
0.84%
1.12%
1.45%
1.48%
1.50%
1.88%
2.03%
2.94%
3.03%
0.0
7.9%
15.0%
0.5
Pepsico
Unilever Pakistan
TOP 15 BRANDS OF 2013 (MEDIA: TV)
In terms of Air Time
3.5
3.0
2.5
2.0
1.5
1.0
TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%)
All Terrestrial (Combined)
Cable & Satellite (Combined)
84
84
89
81
74
70
68
65
67
70
66
60
56
54
16
16
11
19
26
30
32
35
33
30
34
40
44
46
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%)
Target Audience: All Viewers
Region: Urban
All Terrestrial (Combined)
Cable & Satellite (Combined)
77
74
81
67
54
49
47
39
42
44
41
38
33
33
23
26
19
33
46
51
53
61
58
56
59
62
67
67
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%)
Target Audience: All Viewers
Region: Rural
All Terrestrial (Combined)
Cable & Satellite (Combined)
95
94
97
96
92
91
88
86
86
86
80
72
69
66
5
6
3
4
8
9
12
14
14
14
20
28
31
34
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%)
Target Audience: All Viewers
Region: Metros
13
All Terrestrial (Combined)
Cable & Satellite (Combined)
72
68
80
65
52
42
40
29
28
29
25
25
22
23
28
32
20
35
48
58
60
71
72
71
75
75
78
77
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%)
Region: Large Cities
Target Audience: All Viewers
All Terrestrial (Combined)
Cable & Satellite (Combined)
81
80
82
73
56
47
46
46
49
43
33
29
22
23
19
20
18
27
44
53
54
54
51
57
67
71
78
77
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%)
Region: Small Cities & Towns
Target Audience: All Viewers
All Terrestrial (Combined)
Cable & Satellite (Combined)
81
77
81
67
56
55
53
43
50
56
54
50
46
44
19
23
19
33
44
45
47
57
50
44
46
50
54
56
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
AVERAGE TIME SPENT PER VIEWER
Region: National
Target Audience: All Viewers
Year 2013
Day Wise Comparison
155
Saturday
(in minutes)
150
Sunday
145
Tuesday
Monday
140
Wednesday
135
Thursday
130
125
14
Friday
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
MEN -VS- WOMEN (AVERAGE TIME SPEND PER VIEWER)
Year 2013
Target Audience: All National Viewers
Men
Women
155
(in minutes)
150
145
140
135
130
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
DAILY VIEWING TIME PER INDIVIDUAL - 2012 VS 2013
Data Source: Gallup Pakistan
15
Target Audience: All National Viewers
Total Individuals
Male
Female
2013
2:10:00
2:07:00
2:14:00
2012
2:09:00
2:07:00
2:12:00
Sunday
Week
EFFECT ON RATINGS
ON OTHER NEWS CHANNELS
DUE TO BAN ON
The ratings are of the period when Geo was un-officially taken
of Cable Channels or its number sequence was changed. At the
time of compilation of the report, new data was not available.
GEO NEWS
13
12
11
10
09
08
07
04
06
05
Geo News
Average Reach %
4.5
ARY News
04
3.5
Express News
03
Samaa TV
2.5
AAJ News
2.0
1.5
Dunya News
Jaag
01
Dawn News
Din News
0.5
News One
Waqt TV
0
Mar 16 - 22
Mar 23 - 29
Mar 30 - Apr 05
Apr 06 - 12
Apr 13 - 19
Apr 20 - 26
Apr 27 - May 03
May 04 - 10
May 11 - 17
May 18 - 24
VIEWERSHIP PATTERN
Period: Mar 16 - May 24, 2014
Target Audience: All National Cable & Satellite Viewers
Function: Average Reach %
GEO NEWS
12%
11%
10%
9%
8%
7%
6%
5%
4%
16
Mar 16 - 22
Mar 23 - 29
Mar 30 - Apr 05
Apr 06 - 12
Apr 13 - 19
Apr 20 - 26
Apr 27 - May 03
May 04 - 10
May 11 - 17
May 18 - 24
YEARLY CUMULATIVE REACH - 2013
Target Audience: All age 4+ National Viewers
Period: Jan 01 - Dec 31, 2013
Channel Name
17
Yearly
Cumulative
Reach (%)
TOTAL
99.947
A Plus
15.577
AAJ News
Monthly
Average
Cumulative
Channel Name
Reach%
99.728
Yearly
Cumulative
Reach (%)
Monthly
Average
Cumulative
Reach%
HBO
27.400
8.678
6.696
Hum TV
36.629
14.728
31.291
10.745
Indus News
16.850
4.321
Al Jazeera English
12.163
3.316
Indus Vision
20.935
6.004
Apna Channel
12.940
3.122
Jalwa
8.894
1.858
ARY Digital
40.033
19.019
Kashish TV
9.571
5.239
ARY Musik
22.110
7.513
Khyber News
2.497
0.348
ARY News
35.426
13.187
Kook
5.432
1.056
ARY Qtv
31.482
10.831
KTN
30.951
14.059
ARY Zauq
10.591
2.346
KTN News
8.623
2.962
ATV
48.040
25.872
M TV
18.105
5.026
AVT Khyber
9.735
2.068
Masala TV
14.084
4.282
AXN
20.253
5.191
News One
4.193
0.514
BBC World
25.131
5.120
Nickelodeon
14.260
2.220
Business Plus
8.871
1.975
Oxygene
12.873
1.925
Capital TV
3.661
0.521
PLAY TV
5.023
1.036
Cartoon Network
34.670
14.637
PTV Home
81.898
65.115
Channel 5
5.757
1.638
PTV National
21.476
6.679
Channel G
4.154
1.027
PTV News
52.980
33.372
City 42
2.561
0.519
PTV Sports
33.841
10.744
CNN
20.440
5.267
Punjab TV
5.917
0.794
Dawn News
10.112
2.326
Rohi TV
5.763
1.101
DHARTI TV
6.868
1.615
Samaa TV
19.361
7.263
Din News
11.948
3.240
Silver Screen
12.358
1.352
Dunya News
12.046
3.315
Sindh News
7.827
2.960
Express Entertainment
18.934
5.580
Sindh TV
31.515
11.040
Express News
25.058
10.158
Sony
47.234
24.868
Fashion TV
4.756
0.832
Star Plus
51.390
30.829
Filmazia
17.800
4.447
Ten Sports
32.402
13.334
GEO Entertainment
42.385
22.892
TV One
25.644
7.913
GEO Kahani
17.184
3.186
Urdu 1
25.342
12.042
GEO News
58.741
30.513
Vibe TV
2.872
0.753
GEO Super
17.433
5.001
Waqt TV
4.245
1.156
GEO Tez
11.925
2.066
Waseb
7.476
3.376
Haq TV
10.850
4.147
AAG TV (Discontinued)
4.783
0.703
OTHER
63.102
45.937
Media and Television Audience Measurement Cyberletter
Produced by: Gallup Pakistan Jointly with Gilani Research Foundation
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