Work - Aleksandr Khomyakov
Transcription
Work - Aleksandr Khomyakov
Aleksandr Khomyakov Portfolio. www.khom.us akhomyak@risd.edu 1.551.579.2306 Contents Branding 3 — Differences Skis 4 — Bandit9 5 — 6 — Midi Matilda 7 — 8 — SWISSPEARL® 9 — HEAD Ski (era 3.0s) 10 — Athleticum 11 — The Suits 12 — 13 — Kill Paris 14 — 15 — Bondax 16 — 83 Design for the Web 17 — 18 — Midi Matilda Website 19 — Midi Matilda FB Covers 20— A Day in the Life of a Musician 21 — 23 — Midi Matilda Logo Score Books 24 — 35 — 55 Lovable Logos 36 — 52 — The Notebooks of Leonard da Vinci 53 — 58 — Chandelle 59 — 63 — MM RLD (Midi Matilda – Red Light District) Posters / Ads 64 — Midi Matilda 65 — 66 — Neue Grafik Mag Posters 67 — HEAD Ski 68 — Oakley 69 — 70 — Chow Chow Club 71 — 73 — Maya Jade Chin Misc. 74 — 76 — HEAD Ski x ISPO Munich 77 — 78 — Midi Matilda (Red Light District — EP) 79 — Midi Matilda (Just My Imagination) 80 — 81 — Midi Matilda (T–Shirt and Wristbands) 82 — The North Face (Rubiks Cube) 83 — Eternit (Schweiz) AG 84 — 87 — Go for a Google Maps Walk 88 — 91— But what is virtue. . . 92 — JiJi Differences Ski Ski production company based in Liechtenstein and Austria. Logo concept. The name behind Differences Ski implies that the company is different from the rest — they are not equal — they are more — they are better! Hence, the concept for the logo consists of the universally understood “not equal” sign, which also spells out the first three letters of the company. The mission of the brand is also strengthened with two horizontal bars representing a pair of ski’s and a positive sloped bar predicting the future growth of the company. differences.at 3 Bandit9 Motorcycle design company based in Beijing, China. Logo design. The concept for this logo consists of uniting the first letter of “Bandit” and the number nine into one cohesive mark. It is based on the idea of bandits who count the number of years of their imprisonment on their jail cell walls until they are set free — and can continue being a bandit. The logo is slanted to show the speed and agility of Bandit Nine bikes; and a positively angled slash (on top half of logo) communicates the company’s growth. banditnine.com 4 Midi Matilda Indie-electro pop band based in San Francisco, California. Logo design. midimatilda.com 5 Midi Matilda Logo displayed behind Skyler Kilborn (lead singer and guitar), at Outside Lands Music Festival in San Francisco August 2013. — 6 SWISSPEARL® A leading European manufacturer of cement composite facade systems for quality, high-end architecture — based in Switzerland. Logotype design. (currently in process of application) Swisspearl’s unique formulation and revolutionary coloration processes were pioneered by Eternit Switzerland, a more than 100 year old company and the market leader in the roofing and façades sector throughout all of Switzerland. The client’s request for a new modern logotype to represent their brand was met with this clean and softly rounded type to emphasize the “pearl” in the brands name and their fine products. In addition, the required (R) was redesigned and enlarged to represent a shiny pearl. swisspearl.com eternit.ch 7 SWISSPEARL® A linear variation was also designed to be applied on a building to be seen larger when flying into Zürich airport. 8 HEAD Ski HEAD is a sports equipment and clothing company, known mainly for their alpine skis and tennis racquets — based in Austria and the Netherlands. Logo design. While interning at /DEPARTMENT LTD., a job was given to me to design a set of labels for each product displayed at a new product-release sporting event in Munich, Germany. Each label was required to hold specific logos that correspond to the technology involved with each product. Since ERA 3.0 S was a new technology with no set logo, I decided to design an additional “S” to sit cohesively with the already existing ERA 3.0 logo — designed by Toma Perret. head.com 9 Athleticum Sporting goods retail store based in Switzerland. Logotype design. (currently in process of application) The concept for this logotype considers the playfulness of family activity and roundness of ball-sports. The repetitive roundness is to be used in the future concepts of Athleticum stores and advertisements. athleticum.ch 10 The Suits Electronic indie band based in Bronx, New York. Logotype concept. This logotype was designed as an ambigram, meaning it spells the same thing upside down. facebook.com/thesuitsmusicpage 11 Kill Paris Los Angeles based music producer and live DJ. Logo concept. facebook.com/killparis 12 Kill Paris Logo concept. 13 Bondax Lancaster, England based electronic band. Logo concept. facebook.com/bondax 14 Bondax Logo concept. 15 83 Logo concept. 16 Midi Matilda Website design. (currently in process of application) The home page consists of 100 different logo illustrations that change as one moves their mouse across the screen (each group of pixels assigned a different illustration). On moblie and iPad, the logos rotate randomly as one holds their finger down on the screen. The music page consists of a custom music player, where the typography and soundwaves perform together. 17 18 Midi Matilda Facebook promotional cover photos. 19 A Day in the Life of a Musician Text on the Web. For the first assignment in my senior studio class, Design for the Web, we were assigned to post an existing text (with an expired copyright) back onto the web. I found an interesting text by Erik Satie called A Day in the Life of a Musician that consisted of the author stating a musicians bizarre schedule in first person. The way the musician spoke about his daily acts reminded me of a vlog, so I decided to use YouTube as my platform to repost the text. On YouTube I found the automatic closed captioning system interesting, so I decided to attempt to repost the text without physically typing out the words. I used YouTube as my scource to record vloggers and musicians saying or singing the words in the text. Then after publishing each paragraph I was able to read the actual text by turning on automatic captioning. (This worked for the first video, though the second did not capture the words as precisely because of the large amount of singing.) Video 1 — http://youtu.be/L964GFOdzVU Video 2 — http://youtu.be/vOQxe9wveFo 20 Midi Matilda Logo illustrations. In order to collect 100 different logo illustrations for Midi Matilda’s website, I decided to ask for some help from my fellow students and friends at RISD. I designed these cards with one of my own examples in the front and some guidlines, reasons, and instructions for submitting in the back. 21 22 23 55 Lovable Logos Interactive book design. A 5” x 11.5” artist book presenting 55 logos as an informative book and poster-like spread. 24 25 26 27 28 29 30 31 32 33 34 35 The Notebooks of Leonardo da Vinci Interactive book design. A few chapters were chosen from the original “The notebooks of Leonard da Vinci” and redesigned into this new 100 page 5.3” x 8.5” edition. The entire layout of the book pays respect to the golden ratio, which was frequently used by da Vinci. Leonardo’s reputation of secrecy is reinforced throughout the entire book with the use of red acetate. The green text (narrator) is seen through the acetate, but the red text (da Vinci) is hidden until the acetate is flipped. For the images involved, this concept of secrecy is strengthened when each image is blurred and only clears up when acetate is applied; so as one flips the acetate to reveal da Vinci’s text, the corresponding image comes into view. Additionally, a few images are revealed when the acetate is removed. Each photograph is created by scanning in a printed drawing from Leonardo’s notebooks — the hands are presented as da Vinci’s that literally display his sketches. 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 Chandelle Interactive book design. Chandelle drinks tea. On February 20, 2014, Chandelle Heffner set out to do a simple sixty day challenge. She set up a plate on top of which she would place her used tea bag(s). Whether or not Chandelle would drink tea, at the end of each day she would record data by taking a photograph of the plate. Chandelle would then discard any tea bags; though, she would not clean the plate, resulting in a buildup of residue up until April 20, 2014. This book is a study of these remains. Each sheet consists of highlights of the residue left over on each day, along with any meaningful words or phrases found on the tags of the used tea bags. In addition, each page acts as a coaster. One can rip out each perforated page and perhaps leave behind some residue from their own cups of tea. In a continuation of this project, I decided to expand on the residue collecting aspect and design a place mat; which also described the process, described the tea coasters, and acted as a menu for a new restaurant idea based on collecting, comparing, and recycling residue. 53 54 55 56 57 58 MM RLD (Midi Matilda – Red Light District) Book set design. This is an experiment. These six books and booket are a collection of photos gathered by Aleksandr Khomyakov between 12:10 am EST on April 9, 2014 and 5:24 pm EST on April 15, 2014. Each book correlates to each song of Midi Matilda’s extended play (EP), Red Light District. They are physical and visual experiences created by chance. With lyrics written for music, most of the time something audible and visual is accompanied with them. The audible being the musical melody and the visual being an album cover. A music video or video recording of a live show is a combination of audible and visual. Further looking at other senses other than hearing and sight, touch comes into mind and the idea of something which is also physical. With the purchase of a CD, Vinyl, or boxset, usually something physical like a booklet is accompanying the lyrics; though, it may not include some sort of visual art to go along with each song, let alone, each lyric. This accompanying art is usually typographic or photographic, and at most reveals an overall theme of the song. In addition, the ultimate example of something physical, visual, and audible is a live performance; though, this is something one cannot observe at any time for over a set amount of time. The idea for these books is to create something that is both visual and physical, which can also be experienced with the audible. Also, something one can experience for as long as they please, however they please. Overall, these books started off with the idea of creating a new type of experience that can go hand in hand with lyrical music. Each page of these books refers to each word of the lyrics. To gather the visual, an image was selected for each word. To cut out any bias, the images were collected by chance from one of the largest collections of images, Google Images. In order to gather quality visuals and use them commercially, some search tools were used. Size was set to Large, Type to Photo, and Usage Rights to Labeled for reuse with modifi-cation. Using the lyrics for each song in Red Light District, each word was searched for in chronological order and the first image was collected with no exceptions. This resulted in a collection of images that corresponds to the number of words in the lyrics of each song. Tracklist and images per song (not including titles): Day Dreams – 178 Love & the Movies – 231 Red Light District – 235 Ottawa – 199 By The Firelight – 232 Stranger – 172 For the entire extended play, there are a total of 1247 images not including the covers. With the use of chance to collect the images for each song, each book has its own special feel, which is different for every individual – just like each song has its own special feel for every individual. View my process for Book 1 – Day Dreams here — http://youtu.be/cMmFYYoWfHk 59 60 61 62 63 Midi Matilda Poster design. First headliner show promotional poster. Red light bulb design to promote “Red Light District - EP.” 64 Neue Grafik Mag Posters 65 Poster series design. A series of three informational and historical posters designed in order to tell the story of the legendary Neue Grafik Magazine — published in Zürich, Switzerland from 1958-1965. It helped spread the now widely know ‘International Typographic’ or ‘Swiss’ style of design, which strongly shaped the way designers around the world think today. Just like the original magazines, wish each issue released in three languages (German, English, and French), each one of the poster’s title typography was designed in each language. 1 — German 2 — English 3 — French The graphic sheets of paper encompassing and covering the diverse model’s faces convey the spread and influence of graphic design around the world. Essay — In the 1950s, cleanliness, objectivity, and readability was highly stressed by a new approach to graphic design developed in Switzerland. Today, this widely influential methodology is known as the ‘International Typographic’ or ‘Swiss’ style, which is famous for focusing on asymmetrical layouts, a strong use of grid, sans-serif typefaces and flush left, ragged right text. However, this approach to design did not see universal respect until the quarterly release of the ‘Neue Grafik’ (New Graphic Design) magazine starting in 1958. Four Swiss designers, Josef Müller Brockmann, Hans Neuburg, Richard Paul Lohse, and Carlo Vivarelli, made up the magazine’s editorial team and strived to achieve a powerful impact and inspiration on the international design community. Along with providing insight into their fundamental ideas, they encouraged an understanding of the Swiss design and typographic aesthetic. In publication until 1965, the glossy and white covered ‘Neue Grafik’ magazine aimed to stimulate and encourage discussion globally by defining the editors’ policy on design, showing instruction, examining effective Swiss and international work, and offering explanation. ‘Neue Grafik’ was founded on JM Brockmann’s desire to share his enthusiasm for constructive design principles, which he was fascinated by and practicing during the last half-decade. Unlike many other designers of the time, he was eager to educate others about his own experiences with the new Swiss movement of visual communication. In the Spring of 1958, after being appointed as director of the graphic design department at the Zürich Kunstgewerbeschule (Zurich School of Art and Crafts), Brockmann launched ‘Konstruktive Kraft’ (Constructive Power), an exhibition designed to demonstrate the notions on which his curriculum at the school was based. Here he displayed the works of his colleagues, who would then follow his proposition in the founding of ‘Neue Grafik’ magazine. With the title ‘Neue’ signifying a separation from the past, the editors were committed to establishing constructive graphic design to advance as a new international style. A combination of historical and theoretical articles followed by model examples solidified their worldwide success, and respectfully, the style was referred to as “Swiss Graphic Design” by the foreign public. In issue ‘1,’ this new art is described as advanced for its “almost mathematical clarity.” Even though this constructive design is strikingly detailed, the publication states how its effect relies “on the balance and tension of form and colour,” instead of “ornament.” Each constructive graphic is explained to be design that is developed as a response to a specific subject matter and is unique to each job; though, most of the work has a similar geometric style. To ensure a widespread understanding of the movement, each issue of the magazine was published in a combination of German, English, and French. ‘Neue Grafik’ saw its’ final release at issue ‘18’, which was bound and put out along with ‘17’ as a double installment. Between 1958 and 1965, “Swiss Graphic Design” became clearly identified with specific designers, Brockmann being the most recognized across-the globe for his most revolutionary approaches. Today, ‘Neue Grafik’ is arguably the single most important journal responsible for internationally disseminating contem-porary and historical Swiss functional design ideas and philosophies. With its impact encompassing present fundamental design, future head graphic designers will not fail to overlook the influence of ‘Neue Grafik’. Hollis, Richard. Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965. New Haven: Yale UP, 2006. Print. Müller-Brockmann, Josef, and Lars Müller. Josef Müller Brockmann: Pioneer of Swiss Graphic Design. Baden, Switzerland: Lars Müller, 2007. Print. Vivarelli, Carlo. Editorial. Ed. Josef M. Brockmann, Richard Lohse, and Hans Neuburg. Neue Grafik Sept. 1958-1965: 1-17/18. Print. 66 James Heim, shot by Blake Jorgenson. Lindsey Vonn, shot by Hans Bézard. HEAD Ski 67 Poster ad design. head.com head.com Oakley Manufacturer of sports performance equipment and lifestyle pieces — based in Foothill Ranch, California. Advertisement design. oakley.com 68 Chow-Chow Club Poster design. Given a typed out, 15 minute conversation between 3 young women, I was assigned to design an event poster. After thoroughly reading through, one thing that stood out were a few remarks that were rubbing me the wrong way. One remark concerned a speaker’s younger sister, and how she believed that her sibling was too young and ill prepared for the college world — mentioning how the speaker will have to look after her, so she doesn’t make “stupid mistakes.” Another comment that slightly irritated me was a comment one speaker made about an Indian girl being “the whitest girl ever,” since she grew up in the States. Analyzing these short, but nevertheless annoying bits in the 15 minute long conversation, I came up with a starting theme of a ‘splinter’ or a ‘mosquito’ for my poster — meaning something that is small and hardly there, but very noticeable and annoying. I took this theme and instead of applying it to the actual design of my poster, I applied it to the process of making it. One thing that is always lingering in my mind is time — How much of it do I have left? Will I have enough time to finish?’ To correlate to my concept, I set a time limit of two minutes for each step of my process; steps that altered between working in Adobe InDesign, (printing, then) working by hand, and then scanning back into the computer. This idea also came from thinking about standardized testing where one must stop writing when the time runs out — time being that little ‘mosquito’ always in the back of one’s mind as they’re trying to solve that last math problem. Interestingly enough, after going through this process two times (15 steps each time), despite being irritating at first, the process became enjoyable and I became curious of what would turn out after every step. As a result, from a conversation between three Indian female college students about family, school, New York, food, and dance, I ended up with an exciting poster could be for some nightclub event in London. 69 70 Maya Jade Chin 71 Interactive poster design. This project began by getting to know and continuously interviewing a fellow student at the Rhode Island School of Design. I was paired with Maya Jade Chin. The goal of the assignment was to present the student as a designer. I started this project by simply meeting up with Maya for lunch a few times and only recording my observations in my sketchbook. In fact, I did not record anything at our first meeting. Since I wasn’t very well acquainted with Maya, I first wanted to make our meetings comfortable. I felt that an audio or video recording at the start would cause some awkwardness or discomfort. At the end, I am very glad with the method I chose, since we got to know each other very well. Both of us were very open with each other towards our last meetings and we had no problem discussing anything ranging from gra-phic design to personal family matters. Overall, I found it interesting how such a quiet girl can have such a loud personality once one got to know her. Maya was not afraid to speak her mind and argue against any of my crazy life theories, even if she agreed on some of them. I found out that, as a designer, Maya loves hands-on work and for someone who is majoring in graphic design, tries to get away from the computer as much as possible. This may have stemmed from getting a Montessori education while growing up. Montessori schooling is where students are basically able to choose what they want to learn and what aspects they want to focus on. Fundamentally, Maya was able to stay free from restrictions that came along with going to an ordinary school with a strict curriculum. I saw a connection here and her drawback with working on a restrictive platform. Getting to know Maya was life changing. Listening to her enthusiasticly speak about a researcher, Brené Brown, inspired me after one of our discussions. I watched both of Brown’s talks at TED, The power of vulnerability and Listening to shame, and immediately after, messaged a few friends that they should watch. During the time of this project, I can truly say that these presentations positively impacted my life. In essence, Brown speaks about how embracing ones vulnerabilities brings out honesty, truth, and authenticity; and, most importantly, the realization that showing vulnerability is not weakness, but strength and courage. As Maya would hopefully agree from our experience and how I like to imagine myself to be, I am pretty open about any aspect of my life — at least much more open than in the past. Though, I still tend to bottle a lot of my stronger emotions that could possibly put me in unpredictable situations with friends and/or family. Watching these videos inspired and allowed me to go through a few situations that I was, at the time, trying to avoid and repress. Maya is interested in following similar footsteps as Brené Brown, but as graphic designer, on top of researcher. Maya is interested in people and I see this aspect of her influencing her future work. Following my meetings with Maya, to generate content for the final form of this project, I decided to come up with a set of questions pertaining to her life and design. I then conducted an interview, which I later transcribed. From Maya’s current work and her feelings about working hands on, I decided that my form cannot solely come from a computer. With Maya’s emphasis on embracing vulnerable situations, I also decided that I must work with something that is new to me and/or something that I am not very comfortable with. Also, with her interest in researching and interacting with people, I thought that creating a piece that is not only visually, but physically engaging would be effective in providing a sense of Maya. My final took form of a physically interactive poster. Since Maya is quiet and seems to hide her true personality until someone engages in conversation with her, I decided to hide the interview. I accomplished this by silk-screen printing with black thermochromic, heat-sensitive paint over the text to cover it. This provided the illusion that there is nothing but a face and a name; though, when someone was to interact and touch the poster, more of Maya would be revealed. Luckily, Maya’s surname provided a perfect place to give direction to the viewer. 72 73 HEAD Ski Label design. A set of labels designed for each product displayed by HEAD at ISPO Munich in January 2013. A different color strip was added to the top of the labels to help categorize each type of product (as seen on the bottom of the HEAD Ski Posters – next project). 74 75 76 Midi Matilda “Red Light District - EP” album jacket design. 77 78 Midi Matilda “Just My Imagination - Single” cover. 79 Midi Matilda Tee shirt design. 80 Midi Matilda Wristband design. 81 The North Face American outdoor clothing and equipment company. A Rubik’s Cube designed as a gift during a The North Face campaign pitch while interning at /DEPARTMENT. thenorthface.com 82 Eternit (Schweiz) AG Diagrammatic drawings for Eternit booklet. eternit.ch 83 Go for a Google Maps Walk 84 Making meaning. In my junior studio, Making Meaning, we were assigned to go on a long walk and gather as much information as possible. During this time, I just had surgery on my left knee and was not able to go on an actual walk. I decided to take my walk in Google Maps (street view). Phase A — Method of Walking Google Maps (Street View Walk) Method of Documentation Screen Capture Video of Google Maps Video and Audio Capture of Self Trip One — Duration: 1 hour Time of Day: Noon Rules: Can only walk and “use” public transportaion (ex. buses, taxis, airplanes, train, etc...) Starting point: Current home location (17 S. Court, Providence, RI, 02903 USA) Trip Summary: 1. Walk to Kennedy Plaza, Prov 2. Port Authority Bus Terminal, NYC 3. Walk around NYC to Hudson River 4. Take Taxi to JFK 5. Lost looking for Terminal 6. Flight to Salt Lake City, UT 7. Long Walk on SLC Highway End Point: 713 W 1300S, SLC, Utah 84104 Other Notes: 1. Starting Point not interesting 2. Like traveling through someone elses 3. Peoples faces, signs, numbers, etc. are censored/blurred 4. Lag (trip frustrating and less exciting) Trip Two — Duration: 1 hour Time of Day: About 8 PM Rules: Can only travel/jump to far destinations by finding the name of that location written somewhere. (ex. “New York City” written on billboard, “Boston” written on Bus) Starting point: Past home location (1360 East 14th Street, Brooklyn, NY, USA) Trip Summary: 1. Walk around familiar area to old Amazing Savings store location 2. Jump to new address found on store relocation sign (1605 Avenue M, Brooklyn, NY) 3. Jump to new partially blurred address found on store-front sign (191 Avenue M, Brooklyn) 4. Jump to new partially blurred address found on store-front sign (573 K Highway) 5. Jump to new location found on truck (Luna Park) 6. Jump to new address found truck (317 Belmont Ave, N.Babylon, NY) End Point: 429 Belmont Ave., West Babylon, NY 11704 USA Other Notes: 1. Blurred signs (censored) caused travel to accidental locations 2. Censorship caused altered experience Trip Three — Duration: 1 hour Time of Day: About 1 AM Rules: Can only “walk” Starting point: In Space - Random Drop in to Birth City (St. Petersburg, Russia) Trip Summary: 1. Random drop in and walk around St. Petersburg, Russia stopping to look at an record most interesting sightings End Point: Somewhere in St. Petersburg Other Notes: 1. Gloomy day during Google’s drive around to record the city caused everything to look even more bland and depressing 2. Found interesting accidentally recorded moments in time Phase B — In order to show off the information I gathered for each trip, I compiled 3 videos — each of which contained a full screen view of the screen caprured Google Maps video and a scaled down window of the recording of my face (synced to the trip). In response to the slow and somewhat boring pace of motion, in order to generate interest, each video is sped up 20%. Phase C — In the first 3 visual representations of my trips, the relationship between the street-view screen capture and my facial reaction recording is not solved. My constant, almost disintrested expression causes the viewer to neglect it and a direct relationship between the two is not always understood/formed. To solve this problem, I compiled a map-view and face-view together side-by-side. From my first three expreriences I also learned what cultivated interest in viewers and myself and with that knowledge approached a new trip with a new set of rules. Rules: Can “walk” and “travel/jump” by “using” public transportation and by finding names of locations in type. Goal: To travel to as many locations and find as many in teresting situations. To create a more engaging experience. Trip Summary: 00:00:00 Start - Earth Map View 00:01:00 Random Drop (Sydney, AU) no street view 00:05:00 Random Drop Attempt #2 (Auckland, 1010, NZ) 00:11:40 Sky City Building Sign in Auckland 00:11:50 Sky City at the Pier, Jersey City, NJ, USA 00:13:25*Google Maps Car Reflection 00:17:15 Taxi to World Trade Center, NYC 00:22:08 “Mexico” sign in NYC 00:22:20 Random Drop into Mexico City, Mexico 00:22:35*Weather Changes (In Google Maps) 00:26:40 “Columbia” sign in Mexico City 00:26:50 Random Drop Cali, Colubia (No Street View) 00:29:50 Random Drop 12 Octubre 13, Manizales, Columbia 00:32:15*Black Hole 00:35:00*Birds Flying 00:44:00*Black Hole #2 00:49:48 Tree Hugger - Man hugging tree 01:00:00 End - Santander #2 a 100, Manizales, Caldas, Columbia Go for a Google Maps Walk http://youtu.be/NvhAzLvkBzo 85 86 87 But what is virtue. . . Finding system with paper folding. At the start of this project we were given three types of rectangles to explore with. I chose to work with the golden rectangle. Right at the start, I found that the shape tends to lead its way into making right angles and perfect 90º corners. By using three seperate rectangles, I can combine and overlap them together to make one right corner. I viewed this combination process as a puzzle, and decided to layout the text between all three rectangles; so that it would only make sense by combining the pieces together correctly. 88 89 90 91 Thank you. — Alex 92