Vancouver Food + Cooking Festival

May 30, 31, & June 1, 2014
12th Annual EAT! Vancouver Food + Cooking Festival – Exhibitor Info
May 30, 31 & June 1, 2014
BC Place Stadium
Vancouver, BC
EAT! Vancouver is an ideal marketing vehicle for: Food, Beverage & Kitchen product
manufacturers, distributors and retailers. It is also the best sampling opportunity through our
Gift Bag Program. EAT! Vancouver is a Consumer Show with momentum.
EAT! Vancouver has experienced exponential increase in visitor numbers:
2013 – 34,020 Visitors
EAT! Vancouver is a Consumer Show that delivers your target audience






85% of attendees in the key 18-54 age bracket
72% of attendees are female
44% of visitors have an income of over $60,000
31% of visitors have an income of over $80,000
22% of visitors have an income of over $100,000
83% of visitors came to discover and shop for new food & kitchen products
"We had a tremendous launch of our new Italissima product line and introduced our wide
range of gourmet foods to a huge number of eager new customers at EAT! Vancouver. We
are coming back!"
--Bruno Benedet Jr.
Bosa Foods
May 30, 31, & June 1, 2014
May 30, 31, & June 1, 2014
EAT! Vancouver is a Consumer Show that delivers solid results
The only Consumer Food + Cooking Festival in Vancouver where exhibitors can interact
directly with their target audience; sample, taste-test and discuss their products and services
and receive instant feedback from potential customers. EAT! Vancouver is an ideal setting for
launching or testing the market with a new product and is also a great opportunity to collect
data and it is the perfect venue to create consumer awareness for products.
EAT! Vancouver is a Consumer Show that delivers instant sales
Visitors at EAT! Vancouver shop the aisles, looking for new and unique food + kitchen items.
Exhibitors selling products can realize immediate net profits by selling directly to the
thousands of visitors.
"EAT! Vancouver has been a great experience for team “Patisserie Lebeau”. We feel that this
week-end was important to promote our grocery line, and this show is by far more effective
than most of the grocery trade show, because the public, exhibitors, and grocery buyers are all
there."
-- Olivier Lebeau
Patisserie Lebeau
EAT! Vancouver is BC’s #5 Consumer Show – Business In Vancouver Magazine
EAT! Vancouver is the largest consumer food show in all of Canada!!!
Visit our website: www.eat-vancouver.com
May 30, 31, & June 1, 2014
Why Exhibit at EAT! Vancouver Food + Cooking Festival






Market, sample and sell directly to over 33,000+ consumers
The audience is targeted and pre-disposed to learn about new products, services and
ideas.
Selling at EAT! Vancouver is immediate and compelling to a targeted captive
audience.
EAT! Vancouver provides an opportunity for buyers and sellers to meet face to face,
where products can be demonstrated, handled, tasted and ultimately assessed.
EAT! Vancouver is an ideal medium for test marketing or launching new products.
New buying interests can be uncovered and otherwise inaccessible buyers appear in
front of your exhibit.
EAT! Vancouver has a proven track record of attracting an audience that is
passionate about eating, drinking and entertaining, making it a highly targeted
marketing platform for companies looking to expand profile and market share.
"EAT! Vancouver - was an excellent opportunity to present our line of Imported Exotic Beers
from Around the World. As an exhibitor this event was both affordable and well managed."
-- Grant Shaw
Beverage Concepts International
May 30, 31, & June 1, 2014
Media Coverage Includes










Multiple Radio Stations
Multiple Television Stations
All Daily Newspapers
Most Community newspapers
Lower Mainland Food & Entertaining related magazines and periodicals
Regional & National Food & Entertaining related magazines
Related websites, direct links from exhibitors' websites and web-events calendars
Brochures/coupons distributed by exhibiting merchants and restaurants
On-line event calendars and event listings
www.eat-vancouver.com - Our own website with over 450,000 page views in past year.
Our exhibitors’ websites with a reciprocal link & invitation to visit them at EAT!
Vancouver Outdoor bill-boards around the Greater Vancouver area (Pattison boards)
May 30, 31, & June 1, 2014
Additional marketing and promotional coverage







Food writers and restaurant critics
Chefs, cook book authors and home style and entertaining authors
Related industry associations
Community organizations
Appearances on TV and Radio shows by our celebrity chefs and presenters
Non-profit/charity groups
News releases
"We did more sales in this three day show than in any other four day show we have done."
-- Sibylle Stipp
Cutco Cutlery
Exhibitors' Additional Marketing Opportunities



Run a contest within your own exhibit
Run a contest in your store/business using comp EAT admission tickets as prizes
Advertise in our Official Festival Guide
EAT! Vancouver Exhibitor Benefits











Extensive multimedia publicity and advertising campaign
Free exhibitor badges
Free visitor guest passes
Free sinks with hot/cold water located in corridor behind many exhibit booths
Free listing in Official Festival Guide Magazine
Free listing on Official EAT! Vancouver web site with reciprocal hot link
Professional onsite show management
Onsite furniture and supply rental
Convenient multi-day parking passes available for exhibitor parking
Discounted hotel accommodations for exhibitors
Onsite refrigerated storage (small user fee)
May 30, 31, & June 1, 2014
EAT! Vancouver Exhibit Fees & Floor Plan
Standard exhibit booth rate is $14.50 per sq ft, i.e. standard 10 ft x 10 ft booth is $1,450
Booths are available in a variety of sizes. Please see contract below for more details.
Deluxe booths with carpeting and skirted table start at only $927 for a 6 ft x 6 ft exhibit space.
May 30, 31, & June 1, 2014
EAT! Vancouver 2013 - Visitor Statistics
Total attendance in 2013: 34,020
-
Female visitors: 72%
Male visitors: 28%
Age split:
-
Under 18: 3%
18-25: 21%
26-35: 24%
36-45: 17%
46-55: 18%
56-65: 12%
Over 65: 5%
First time visits: 55%
Top reason for attending the show: To purchase new kitchenware/gadgets
Attendance by region:
White Rock, 1%
Abbotsford, 1%
Other, 10%
Port Coquitlam, 2%
Delta, 2%
New Westminster,
2%
Langley, 4%
Vancouver, 42%
Coquitlam, 4%
North Vancouver, 5%
Richmond,
6%
Surrey, 10%
Burnaby, 11%