2015 Companies to Watch

2015
bedroomretailers.com
Publisher..............Christopher Schriever
chris@bluehouse.us
Editor................................ Gretchen Kast
gretchen@bluehouse.us
Editor........................ Brooke S. Pisarsky
brooke@bluehouse.us
Creative Director......................Katie Petty
katie@bluehouse.us
Design & Print Firm................ Blue House
bluehouse.us
Web Manager........................ Blue House
bluehouse.us
Providing bedding retailers
with information and insights
on a variety of Mattress
and Bedding products.
Since 1995.
bedroomretailers.com
facebook.com/bedroommagazine
twitter.com/bedroommag
BEDROOM is published quarterly by Blue House Design, LLC and is mailed
to more than 16,800 mattress and home furnishings retailers nationwide.
© Copyright 2015. All rights reserved. Address correspondence to: Editor
c/o BEDROOM, Blue House, 2168 Wisconsin Ave, NW, Washington, DC
20007. The views expressed by the editorial staff of this publication are
their own, and do not necessarily represent the views of the advertisers or
their agents. BEDROOM is an independent trade publication. BEDROOM
neither takes sides nor declares a preference for any one manufacturer,
supplier, technology, process or solution. Instead, we try to provide neutral
information concerning mattresses and related products. Advertising
space is available. Press releases or information about your company
should be submitted to our editorial team for inclusion as space allows at
bedroom@bluehouse.us.
CIRCULATION NOTICE: BEDROOM will print 19,000 copies of BEDROOM.
It will be mailed to our current list of more than 16,800 home furnishings
retailers, buyers, owners and managers. We do not subscribe to a circulation
auditing service but we are ready, willing and able to provide advertisers
certification of mailing as reported by the US Postal Service.
BEDROOM: ISSN 2163-7571
mattresses
mattresses
BLU SLEEP / With a long history of technological innovation in the specialty foam
category, Blu Sleep has emerged as a groundbreaking manufacturer of pillows, toppers and mattresses made from breathable memory foam, latex and foamed gel. With
a reputation for developing unique material blends and creatively employing color into
its styling, the company designs eye-catching bedding that adapts to the sleeper—
and maintains freshness with removable, washable stretch knit covers. Blu Sleep
recently expanded its mattress offerings with the three-bed Expressions Latex collection, which was developed as an entry-level line-up to introduce the unique specialty
material to a younger demographic.
BOYD SPECIALTY SLEEP / Continuing to expand
brand recognition, Boyd Specialty Sleep unveiled two
new series under the Thomasville and Lane brands at
this winter’s Las Vegas Market. The new Thomasville Momentum memory foam line and latex-based Lane Revitalize series will be available for select distribution, offering
retailers profit-producing opportunities on widely-recognized names that will not be universally available.
DORMEO / With its revolutionary Octaspring support
system, Dormeo has created an inimitable segment within the specialty sleep category. By adding two entry-level
mattresses to its popular Dolcé Collection and brand new
pillow offerings at the Winter Las Vegas Market, Dormeo
has expanded its market reach by making its Octaspring
design available in a wide range of bedding products at
a variety of price points. The company will continue to
diversify its portfolio in 2015 by incorporating its advanced
technology in other office and home furniture categories.
Learn more about Blu Sleep, Boyd Specialty Sleep and Dormeo
at bedroomretailers.com.
4 BEDROOM bedroomretailers.com
mattresses
ENGLANDER / At the recent Winter Las Vegas Market, Englander unveiled two line
introductions that are specifically designed to offer retailers the ability to sell high-quality
merchandise at competitive price points. The four-model, revised Tension Ease collection showcases a full range of features including gel memory foam, a patented zoning
design and Douflex reinforced coils, with all models retailing for under $1,000. The new
four-bed Body Form program offers superior all-foam constructions within an affordable
$499 to $799 price range. This high-value/low-cost strategy will offer retailers an edge
in such a competitive market.
E.S. KLUFT & COMPANY / E.S. Kluft’s latest introduction of museum-quality mattresses further remind us of
the ever-expanding luxury mattress market. With a growing collection across multiple price points, increased sales
and a list of retailers nation-wide, the E.S. Kluft and Aireloom collections offer something for every retailer.
GLIDEAWAY / Glideaway stays one step ahead of the
ever-changing consumer trends and interests with its
comprehensive portfolio of sleep solutions, including a
diverse array of mattresses and accessories that help retailers reach a wide range of customers. The company
recently introduced the new Intuition Visions hybrid collection, combining wrapped pocket-coils with cool response
memory foam for advanced support and comfort. With
the retail price strategically set at $799 to $1299, this collection taps into the growing consumer interest in quality
hybrid products at approachable price points. Glideaway
further maximizes the retail ticket with a diverse line-up of
adjustable bases. With models that span across many different price points, the Lifestyle series offers features that
include head-up/foot-down option, “sleep enhancement”
vibration and a patented lift motor to allow sleepers to lift
and tilt their bodies while remaining flat.
earn more about Englander, E.S. Kluft & Company and Glideaway
L
at bedroomretailers.com.
2015 Companies to Watch 5
mattresses
NATUREPEDIC / Known for combining hand-built luxury with personalization, Naturepedic is making organic mattresses more accessible to a wider range of consumers. With an eye towards engaging potential first-time buyers of organic mattresses,
the company rolled out the Genesis at the Winter Las Vegas Market. This new entrylevel mattress carries a host of organic certifications such as GOTS, OCS100 and
GREENGUARD “Gold.” Naturepedic has also rejuvenated several of its popular EOS,
Concerto and Quartet collections, adding additional customizable comfort layers.
Rounding out this assortment of introductions and updates is Naturepedic’s first foray
into the organic bedding world with the Naturepedic Organic Sheet collection.
KINGSDOWN / Kingsdown made a major splash at the
Winter Las Vegas Market by unveiling its new “Sleep,
Made Smarter” branding platform alongside a number
of new specialty and innerspring collections. With a
diverse line-up of latex, memory foam and hybrid mattresses, Kingsdown’s specialty sleep portfolio features
the most innovative technologies and materials across
a wide range of price points. Additionally, the company
also introduced the new Diamond Royale collection in
response to an increased retailer demand for an ultraluxury premium product.
GOLD BOND/ Family-owned and operated independent
mattress producer, Gold Bond, continues to make strides
within an industry dominated by big names. One key to
their success is the ability to customize any mattress to
accommodate each retailer’s needs, based on market
and demographic. This nimbleness enables Gold Bond
to provide independent retailers with an additional selling
point, helping them to reach a wider audience.
Learn more about Naturepedic, Kingsdown and Gold Bond
at bedroomretailers.com.
6 BEDROOM bedroomretailers.com
mattresses
OMI / Since welcoming Kurt Ling as its new chief executive officer, OMI has set out to
maximize the growing interest in natural and organic products. The new Naturals by
OMI Collection further expands the company’s scope beyond certified organic mattresses, offering a unique option for consumers looking to simply reduce the harmful
chemicals in their life. The company is also working more closely with its retail partners, recently hosting its first Retailer Council to determine and address the issues
facing latex mattress sellers.
PURE LATEXBLISS / Following a challenging 2014 that
found the company filing for bankruptcy and rebuilding
from a massive factory fire, Pure LatexBLISS is poised
to rebound in new and exciting ways in 2015 with new
products in the pipeline. The company’s all-latex designs
feature layers of luxurious OekoTex-certfied Talalay and
ActiveFusion Climate Control Phase Change Technology
for the ultimate in organic comfort—while the unique
Talalay Hybrid collection features a special synthetic Talalay
formulation for a more entry-level price point.
RESTONIC / Restonic introduced a new level of luxury
at the Winter Las Vegas Market. The recently updated
Comfort Care Limited collection tops out at $4,000, providing an old world feel with advanced technologies. By
incorporating hand-tufted cotton along with graphiteinfused latex and Outlast technology, the new line-up
combines traditional materials with high-tech temperature regulation to keep the sleeper cool and comfortable
throughout the night.
earn more about OMI, Pure LatexBLISS and Restonic at
L
bedroomretailers.com.
2015 Companies to Watch 7
mattresses
REVERIE / Reverie continues to step up its game, now offering a full range of products that, when assembled together, create a complete sleep package for customers.
Along with its trademark Dream Sleep Systems that incorporate patented, customizable DreamCell technology mattresses and hi-tech adjustable foundations, Reverie has introduced accessories like the Adjustable Sweet Slumber Pillow that allows
the end-user to personalize the density, as well as newly introduced RevTek performance sheets that offer advanced moisture-wicking and “recovery” properties. Striking, streamlined packaging serves to further drive home Reverie’s strategy of offering
high-performance total sleep packages.
SEALY POSTUREPEDIC / To celebrate its 65th anniversary, Sealy Posturepedic recently unveiled three new
mattress series and a strong, unified branding that better
reflects the company’s position in the industry. Each bed
was specifically engineered to deliver unparalleled comfort and durability—with the exclusive CoreSupport center adding 20 percent more support where sleepers need
it most. With contemporary aesthetics and color-coded
“good-better-best” stories, these new collections are sure
to stand out on any retail floor.
SHIFMAN / Deeply rooted in more than a century of tradition, Shifman continues to proudly handcraft luxury mattresses in its Newark, NJ facility. Taking up to 12 ½ hours
to create one Shifman mattress set, each hand-made
mattress boasts Shifman’s exclusive Sanotuft buttonless
tufting technique, eliminating shifting and bunching. Offering four collections, including the newly revamped Masters collection—now updated with new aesthetics and
an increased number of comfort/firmness options—all
Shifman mattresses are two-sided, allowing them to be
flipped over time and providing twice the longevity.
Learn more about Reverie, Sealy Posturepedic and Shifman
at bedroomretailers.com.
8 BEDROOM bedroomretailers.com
mattresses
SIMMONS / Celebrating its continued move towards Beautyrest brand unification,
Simmons Bedding Company revealed its largest product lunch in company history at the Winter Las Vegas Market. The cross-category introduction unites more
than 70% of Simmons’ product portfolio under the company’s flagship brand name.
The new One Beautyrest strategy incorporates four new lines under the Beautyrest Recharge banner: an upgraded Recharge collection, the Beautyrest Recharge
Word Class, the Beautyrest Recharge Hybrid and the Beautyrest Recharge Memory
Foam Plus. Eye-catching aesthetics and exclusive technologies further enhance
this major product rollout.
TECHNOGEL / While gel has become a common bedding feature in recent years, Technogel has truly pioneered the “gel” mattress, made from solid layers of the
advanced material. Rather than focusing on gel’s unique
cooling properties, the company focuses instead on its
advanced support qualities. Technogel is again reinvigorating the gel category with its latest high-end sub-brand,
Vive. This line-up is made from solid layers of the company’s proprietary gel, high-density foam and latex, resulting in a luxury mattress that adapts and supports each
unique body-type.
TEMPUR-PEDIC / After years of strong sales and major consumer recognition, Tempur-Pedic is making its first
foray into innerspring with the new TEMPUR-Flex Collection. Tempur has put its own spin on the hybrid feel with
two brand new technologies. Tempur-Response foam offers the same energy absorption as the classic Tempur
material but recovers ten times faster than memory foam,
while the Dynamic Support Layer features a unique set
of innersprings that are half the size of traditional springs
to allow for double the amount for advanced, contouring
support. This new collection follows the same good-better-best step up program as all of Tempur-Pedic’s collections to further simplify the sales process.
earn more about Simmons, Technogel and Tempur-Pedic
L
at bedroomretailers.com.
2015 Companies to Watch 9
mattresses
THERAPEDIC INTERNATIONAL / With a keen eye for appealing aesthetics and
a creative approach to sleep solutions, Therapedic International creates mattresses
that are sure to move on the retail floor. The company is heading into 2015 with
an exciting partnership under its belt: the new Tommy Bahama Home Collection.
With innerspring, hybrid and specialty foam options, this new line-up appeals to a
wide range of consumers, while the stylish covers incorporate the highly recognizable
Tommy Bahama branding.
VISPRING / More than a century old and counting, British mattress makers, Vispring, uses natural traditional
materials such as real Shetland Isle wool, warm cashmere and mohair, and springy horsetail. Handcrafted
by specially trained technicians, each mattress boasts
meticulous construction. Known for its high-end, luxury
mattresses, Vispring recently introduced three entry-level
options, claiming that these introductory offerings surpass
even the best models of most other bed manufacturers.
ZEDBED / Family-owned Zedbed has been locally-manufacturing its own foams, mattresses, adjustable bases
and bedding accessories for over 20 years, creating innovative products that provide continued comfort while respecting the environment. The company recently unveiled
a new lavender-based foam formulation, made from soybean oil and lavender water, for a uniquely eco-friendly,
relaxing comfort. With a focus on designing popular bedding products that work together, Zedbed helps increase
retailer tickets. The new Roby-Up adjustable base offers
a high-end upholstered look, head-only adjustment and a
whisper-quiet motor at an entry-level price.
Learn more about Therapedic International, Vispring and ZedBed
at bedroomretailers.com.
10 BEDROOM bedroomretailers.com
accessories
accessories
BEDGEAR / Driven by consumer demand and retailer requests, bedgear has developed an extensive line-up of performance bedding accessories. Designed to improve
sleep quality and enhance active lifestyles, bedgear utilizes innovative high-performance materials like Air-X and DRI-TEC technologies that offer temperature control,
cool airflow properties. With a comprehensive portfolio of pillows, protectors and encasements, bedgear provides retailers with unique products that combine fashionforward aesthetics with an active lifestyle story and advanced, quantifiable benefits.
CLEANBRANDS / Further advancing its pledge that
“comfort is now healthy,” CleanBrands debuted its new
CleanRest Sleep Sweet Trio of CleanRest pillows, CleanRest mattress protectors and, for retailers, specialized
sales training. Both of the new product lines feature CleanBrand’s patented MicronOne technology—a fabric that
filters out airborne particles down to one micron, without
sacrificing comfort. The mattress encasements employ
temperature-regulating technology, while the pillows sport
an innovative new foam—WayBetter Foam—constructed
from all plant-based renewable sources, has no petroleum
by-products and leaves a negative carbon footprint.
CUSTOMATIC ADJUSTABLE BEDZ / Having based its
business on the very idea of personalized sleep, Customatic Adjustable Bedz opened the doors of its own, new
3,000 square foot showroom at the Winter Las Vegas
Market, emphasizing the company’s commitment to providing exceptional customization to its customers via its
wide selection of adjustable beds. Touting the merits of
tailoring product to each retailer’s specific demographic,
Customatic spotlighted its exclusive “Build-a-Base” workstations, enabling dealers to both see and touch components, ultimately designing custom-made sleep systems.
Learn more about BedGear, CleanBrands and
Customatic Adjustable Bedz at bedroomretailers.com.
12 BEDROOM bedroomretailers.com
accessories
MALOUF / With a record number of visitors to its Las Vegas Market showroom and
a brand new expanded headquarters in the works, it’s clear that Malouf’s continued
growth is showing no signs of slowing down. The company’s latest introduction is
Woven, an eco-friendly sheet collection made with sustainable Tencel fibers for advanced comfort and temperature regulation. The new collection joins Malouf’s full
portfolio of popular Z Shredded Gel Dough Memory Foam pillows, SLEEP TITE protectors, Highrise LTH bed foundations and more.
PROTECT-A-BED / The latest performance-based subbrand of Protect-A-Bed, REM-Fit stands for Rest, Energize and Motivate. This new collection of bedding accessories is specifically designed for active consumers
to help them recover from exercise and improve overall
wellbeing. Unique fitted mattress protectors and hybrid
pillows regulate body temperature and protect against allergens, while the REM-Fit Active tracker allows users to
monitor and track their fitness and sleep activity.
PURECARE / With every new product introduction, PureCare continues to provide new solutions to the question: “How
do we help the retailer have a conversation about wellness?”
After successfully launching the revolutionary PureCare One
pillow collection last year, the company once again changed
the conversation around bedding accessories with the newly introduced Elements sheet collection. Made from three
unique advanced materials, each style offers a luxury fit, an
advanced feel and a distinct wellness benefit. Elements is
the latest addition to PureCare’s “Wellness Package,” a full
suite of bedding accessories that work together to create a
healthy sleep environment for consumers and a comprehensive “health and wellness” story for retailers.
SHEEX / SHEEX led the way into a new category of
highly-technical performance bedding and sleep apparel
seven years ago, and continues to revolutionize the idea
of recovery during sleep. Having always emphasized the
paramount role that sleep plays within fitness and athletic
training, SHEEX made the out-of-the box, yet logical move
of expanding its market reach to include select Sports Authority locations, making the first time that bedding and
sleepwear will be sold within the sporting goods channel.
earn more about Malouf, Protect-A-Bed, PureCare and SHEEX
L
at bedroomretailers.com.
2015 Companies to Watch 13
materials
materials
NCFI POLYURETHANES / NCFI Polyurethanes’ new Bio-Lux Max5 is made from
a record-breaking 53 percent bio-based content—a drastic increase in the level of
renewable content. This patented new process is a radical change for the industry,
where many flexible foams are made from only 12 to 16 percent biobased content. As
the first US flexible foam to receive the “Certified Biobased Products” label from the
USDA, Bio-Lux Max5 is the most sustainable foam available.
TALALAY GLOBAL / Latex International Holdings, Inc.
has announced that it will change its name to Talalay
Global, better reflecting its position as a worldwide leader
in premium Talalay products. The company’s new tagline
of “purely the best,” unveiled at the Winter Las Vegas
Market, further underscores Talalay Global’s commitment to manufacturing a luxury product. In the wake of
this update, the company also unveiled TalaGel, a new
gel-infused product that keeps all of the antimicrobial and
pressure-relieving properties of Talalay latex, and marries
them with the cooling benefits of gel.
37.5 / Performance materials and temperature regulation
technology have become major trends in bedding lately—
and 37.5 combines both in its unique proprietary fabric.
Featured in popular athletic ware since 2006, the company just introduced its first bedding system, under its own
brandname: Sleep 37.5. This advanced technology incorporates active mineral particles into the fabric through a
patented method, which works to transform excess heat
and moisture into a vapor, allowing the system to dry
quickly. By maintaining an optimum sleep temperature,
Sleep 37.5 eliminates the need for the body to expend
extra energy cooling itself down, allowing consumers to
enter a deeper, more comfortable period of sleep. The
technology is available in an entire sleep system, including
sheets, mattress covers, pillowcases and more—and is
currently being tested by sleep physiologists at the Olympic Training Center in Colorado Springs to verify that it
truly improves athletic performance.
Photo by Taylor Hukari
earn more about NCFI Polyurethanes, Talalay Global and 37.5
L
at bedroomretailers.com.
2015 Companies to Watch 15
mattresses
For more on these companies and all
the latest industry news, be sure to like
Bedroom Magazine on Facebook and
follow @BedroomMag on Twitter!
16 BEDROOM bedroomretailers.com